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Guided by data, driven by service Element #4: Focus on NTR, not just class size or the aid budget • Keeps admissions and financial aid on the same page • More (# or $) is not always better • Depends on capacity • Depends on price elasticity • Helps with realistic budget planning 18
Guided by data, driven by service Element #5: Be transfer friendly • Usually have lower discount rates and higher yield rates, but still need to know that you are af<strong>for</strong>dable • Less demand on service courses and support services • Growing market—need to be prepared to serve them effectively 19
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