Organic Insights July - NASAA

Issue 5
July 2005
IFOAM World
Congress Feature
Go, Go, Go!
Australia in the Spotlight
The World Stage
Key Notes
Get Active - Get Involved
Who/What/Where?
Over the Fence
Technically Speaking
Meet the People
Out & About
Initiation
Product Listing

Go, Go, Go!
The Australian Expression of a Global Vision
Organic Insights
A Journal of the National Association for
Sustainable Agriculture Australia Limited
PO Box 768
Stirling, South Australia 5152
Tel: +61 8 8370 8455
www.nasaa.com.au
Editorial Team
George Devrell, Michael Glanger,
Peter Wadewitz, Joanne Koehne
Editor
Joanne Koehne
Graphic Design
todd@engelsmadesign.com.au
Advertising & Editorial Contributions
e-mail marketing.officer@nasaa.com.au
Fax +61 8 8370 8381
Post PO Box 768 Stirling SA 5152
Cover
The World’s Organic Community descends on
Australia 20-23 September 2005!
www.ifoam2005.info
Disclaimer : Whilst NASAA makes every effort to
ensure the accuracy and currency of information
within this publication at time of print, we accept no
responsibility for information which may later prove
to be misrepresented, or reliance placed on that
information by readers. The acceptance of
advertising does not imply endorsement by NASAA.
1 Organic Insights July 2005
George Devrell is
the Chair and CEO of
NASAA, a position
that he has held
since 2002.
George brings
significant business
expertise to
NASAA, following
an extensive
management career
with CSR.
George also operates
a family organic
avocado farm in
NSW.
NASAA was founded on a
vision for a strong Australian
organic industry. We focus
first on providing certification
conversion solutions to
innovative producers, and
on high quality, low cost
recertification for established
operators. But we also have a
vision for an Australia where
organics is embraced at the
core of our agricultural and
consumer cultures. Bringing
great national benefit.
The stark reality is: Australian organic
production lags far behind that of other
developed nations – both in terms of consumer
acceptance, and in terms of the number of
farms dedicated to organic production. Given
the besieged status of Australian agriculture,
this is an extraordinary situation.
For example, in recent years we have seen
substantial deregulation of agricultural
marketing, but an ongoing surge in regulation
of the producer. Today, the Australian
agriculturalist confronts myriad regulatory
issues in native vegetation, chemicals use, water
management and OH&S.
Yet we see negligible local recognition of
the reality that many of these issues can be
successfully addressed by the application of
organic production principles.
In Europe, active government stimulation
of organic agriculture is a core strand in
approaches to achieve improved environmental
outcomes in agriculture, with governments
‘priming’ consumer marketing of the benefits of
organic production both with active promotion
and with quality assurance regimes. There can
be no greater ‘win-win’ in food production, land
management or social health.
Return to our own shores and we find that
despite steady growth, organics is often
perceived with scepticism as a fringe movement.
We have neither demonstrated conclusively
that organic production has substantial
environmental or consumer benefits, nor that
a willingness to embrace even some aspects
of the organic approach might yield national
benefits. While millions of dollars are spent
promoting Australian food exports as ‘clean
and green’, authorities deny the potential for
an ultimate, certified affirmation of this
powerful claim.
There is no doubt that the failure to gain
funding for an Organic CRC in Australia in 2005
highlights our historical inability to demonstrate
the great potential value of organic production
technology to the broad Australian farm sector,
the environment and the consumer.
In September, NASAA hosts the IFOAM
Congress in Adelaide with the express objective
of challenging this scepticism, on the road to
achieving our national vision for an organic
Australia.
If you share our vision and would like to share
the knowledge of the global organic movement,
I urge you to join us in Adelaide.
There are three other issues that have arisen in
the last year that I need to address in brief.
Competition in Certification
NASAA believes strongly that healthy
competition in certification is a key foundation
factor in the on-going health of the Australian
organic industry. As most operators will be
aware, we applied this belief earlier this year
in rejecting an approach for a merger, which
would have created a monopoly for many vital
certification services.
There is more information related to this on the
NASAA web site. However, the matter itself is
related to other key issues:
Certification and Domestic Regulation
The National Standard, administered by AQIS,
has been primarily driven by export. Industry
efforts over many years have failed to achieve
regulation for domestic trade and the import of
organic product. In late 2002, the Government
advised industry to develop a voluntary
Australian Code of Conduct under the Trade
Practices legislation.
In May this year the Government suggested
industry examine the potential for the adoption
of an Australian Standard for organic under the
auspices of Standards Australia. This suggestion
is being pursued in conjunction with AQIS.

IFOAM Representing
Organics Worldwide
Certified Organic – In Search of a
Credible National Logo
Australian consumer ‘difficulty’ in identifying
Certified Organic produce has been identified in
a number of media articles in 2005, which also
portrayed this difficulty as being exacerbated
by the number of individual certifier details
appearing on certified organic goods or
subsumed by supermarket house brands.
Global reality is that consumers in many
countries share the ‘confusing’ Australian
experience with competing certifier details on
goods – without substantial confusion. The
certifier mark is effectively a grading mark,
identifying the goods as either certified or ‘in
conversion’. It has little or nothing to do with the
perceived credibility of the grading claimed by
the mark or of the individual certifier.
Again, global experience indicates that
maximum credibility for a food commodity
grade claim is usually achieved with the mark
of a recognised independent authority. For
example, Government logos used in Europe and
the USDA mark in the United States. AQIS
prescribed a voluntary regulatory mark for use
together with individual certifier details but take
up has been negligible to date due to a lack of
support communication and awareness.
NASAA continues to support the incorporation
of this mark within the National Standard.
I look forward to discussing these and other
key issues with you in Adelaide in September.
Be sure to complete your IFOAM Congress
registration soon.
George Devrell
“The World Congress will be the largest organic event
to ever happen in Australia. It will be a once in a
lifetime opportunity for us to showcase the depth of
our industry to the world and to raise the profile of
organics within Australia. It will also be a wonderful
opportunity for us to meet our colleagues from
around the world.”
Andre Leu, Chair - Organic Federation of Australia
Gunnar Rundgren is the President of the
IFOAM World Board.
Gunnar has extensive experience in organic
farming, certification administration,
international policy development, lecturing
and consultancy.
Gunnar is the current CEO for Grolink AB,
a Swedish consultancy group providing
clients around the world with services
in the fields of organic agriculture, the
environment and social development.
In November 1972, at a time
when organic agriculture
was in its infancy, five
organisations recognised the
need for the diffusion and
exchange of information
about the principles and
practices of organic agriculture
across linguistic and national
boundaries.
These five foundation organisations - The Soil
Associations (UK and South Africa), the Swedish
Biodynamic Association, the Rodale Press (US)
and Nature et Progrès (France) - came together
in Versailles to establish IFOAM as a democratic
federation with responsibility for demonstrating
the global relevance of organic agriculture.
Since this date, IFOAM has developed into
an internationally significant organisation,
representing 750 member organisations in
108 countries. Our operations include; the
continual development and revision of the
IFOAM Basic Standards for Organic Production
and Processing; maintaining the IFOAM
Accreditation Program; hosting international
conferences; publishing a vast array of data and
information on organic agriculture, and acting
as representative for the global organic sector in
various policy forums.
But we represent more than just these
activities. We also carry the development of
the international organic vision with a mission
of ‘leading, uniting and assisting the organic
movement in its full diversity. Our goal is the
worldwide adoption of ecologically, socially and
economically sound systems that are based on
the Principles of Organic Agriculture.’
The 15th IFOAM Organic World Congress
in Adelaide will bring us one step closer to
achieving our global mission. With over 300
presentations on diverse issues relevant to the
organic sector and the anticipated attendance
of over 1,000 participants, the Congress, which
provides a platform for intense dialogue and
interaction amongst people in the organic
movement worldwide, will be a milestone – as
well as great fun!
The IFOAM General Assembly, at which
decisions affecting the future of the global
organic industry are made, will take place
immediately following the Congress. While
IFOAM currently has eight voting member
organisations in Australia, I invite more
individuals – whether engaged in farming,
processing, trade or advocacy activities - to
contribute to the direction and activities of the
organisation. Membership of IFOAM provides
access to a wonderful global network, providing
inspiring contacts and knowledge.
For many of the Congress participants, including
myself, it will be their first visit to Australia, and
I am convinced that it will be a very interesting
time – I wish I could stay longer! We will enjoy
not only the Congress but also the unique
qualities of the country, the organic farms and
people.
I would like to take this opportunity to
encourage all readers of this journal to attend
the 15th IFOAM Organic World Congress. I look
forward to seeing you in Adelaide!
Gunnar Rundgren
2 Organic Insights July 2005

Australia in the Spotlight
The Organic Federation of Australia (OFA) was established in 1998 as the peak body for the Australian
organic industry. Its role is to develop the Australian organic industry from a niche industry into a
major component of Australian agriculture that delivers benefits to consumers, producers and the
Australian environment.
Andre Leu is Chair of the OFA and a member
of the Organising Committee for the IFOAM
World Congress. Here he reports on the
status of the Australian Organic Industry
leading in to the Congress.
sectors. In that time, China has gone from
virtually nothing and is expanding at a rate of
30% per year with the organic sector now worth
US$8 billion (A $13 billion) - more than 52 times
the value of our industry.
The organic industry is the fastest growing
agricultural industry in the world with the
growth in new farms, products, processors
and consumers having steadily increased
over the last 20 years. The last 10 years, in
particular, have marked a period of rapid
growth throughout the advanced economies in
the world.
Organic products are currently produced and
consumed in over 130 countries around the
world. In countries such as Brazil, China, India,
Vietnam and Thailand, respective governments
are actively driving the growth of the organic
industry - with China expected to be the largest
producer and consumer of organic products
within 10 years.
On the domestic front, the current rate of
growth of the organic sector is expected
to contribute several billion dollars to the
Australian economy by the next decade. Whilst
this is good news, the Australian organic
industry, however, is currently not growing as
fast as the rest of the world.
This has been in part due to government
indifference and in part due to incomplete
industry support for the Organic Federation
of Australia (OFA) as the peak body for the
Australian organic industry.
National growth has been stimulated by
respective Governments getting behind local
industry. Examples of this include:
> The Dutch Ministry of Agriculture plans to spend
nearly 61 million Euros (A$100 million) to
promote organic farming in the next three years.
The Ministry has demonstrated a full
commitment to organic systems and will
ensure that all the food in its canteens is organic
after 2007, building upon the current 50%
requirement.
> The UK has a range of financial incentives for
existing and converting organic farmers.
Programs have been funded by the government
due to the enormous environmental and social
benefits that organic farming brings to rural
communities.
> Germany pays farmers situated around the
catchments of city water supplies to convert to
organic production to ensure that water is free
of pesticides and nitrates.
> Switzerland and other European countries
spend tens of millions of dollars funding organic
research in institutions and universities.
> New Zealand has three universities with
dedicated organic research programs.
Whilst local support for Australian organic
agriculture has been limited to date, the
foundations are now being put into place to
ensure the future growth and recognition of the
Australian industry. The Australian Government
is currently working with the OFA to begin the
processes that will see an increase in the rate of
growth of the nation’s organic industry.
The Department for Agriculture, Forestry and
Fisheries (DAFF) and the OFA recently hosted
an industry roundtable in May where the
industry united behind its peak industry body
with the purpose to increase R&D, marketing
and promotion, ensuring the protection of the
integrity of certified organic products. Outcomes
from these sessions and the continued work of
the OFA will foresee the development of future
cohesive industry strategies.
DAFF has also committed as a major sponsor of
the IFOAM World Congress and will be actively
participating in this important event.
The organic industry is one of the significant
good news stories in Australian agriculture and
recent industry and government action augurs
well for a bright future. With the Congress
providing a focal point for the industry, we have
a clear opportunity to showcase to the world
our unique and progressive local industry.
On behalf of the OFA, I welcome you
all to take part in the many workshops,
presentations and activities on offer and
hope to personally meet with as many of you
as possible in Adelaide!
Andre Leu will be presenting seminar sessions titled ‘Avoiding Silent Spring
- Organic Agriculture as a Model for Environmental Sustainability’ and ‘Organic
Tropical Fruit Production’ as part of the Congress Program.
Ten years ago Australia was one of the world
leaders in organics, however, countries like
New Zealand now have much larger organic
3 Organic Insights July 2005
‘Held in Adelaide, the IFOAM World Congress and Go Organic Festival will particularly highlight, and provide a
focus for, the South Australian organic movement’ .
‘The Congress will assist our objective in growing awareness and support within the State, which has traditionally
seen a lack of interest from Government representatives and conventional agriculture. SASA expects that the
Congress will facilitate great change and accelerated growth within the State in the years ahead’.
Jenny Paterson - President, Soil Association of SA

The World Stage
World Organic Agriculture and Markets
Bernward Geier is the IFOAM Director of
International Relations.
Bernward is editor and co-author of many
books on organic farming and related subjects.
His consultancy, lobbying and advocacy
experiences include work with development
agencies, consumer advocacy groups, national
governments and ministries.
Organic trade is a rapidly
growing reality all over the
world. The growth rates of the
organic sector demonstrate that
organic products are moving
from the “niche” and entering
mainstream markets.
The total land under certified organic production
worldwide has reached over 26 million hectares.
On an equal land area, farmers are producing
organically without moving into certification
as their production is either for household
consumption or sold on local markets.
There are close to 17,000 organic farmers in
Germany, Italy has about 45,000 organic farms,
6% of agricultural land in the Czech Republic is
farmed organically, Austria boasts a 13% share
of organic farms managed by 20,000 organic
farmers, and in Switzerland, the share of organic
has reached over 10 %, with the largest canton
Graubünden reaching a level of 50%.
Similarly, impressive developments can be seen
in developing countries like Uganda, where
15,000 farmers choose to cultivate organic
coffee and/or cotton, or in Mexico, where
120,000 mostly small farmers (campesinos)
produce organic coffee, cacao, fruit, vegetables
and spices, as well as staple foods for the local
market.
Organic trade has also reached substantial
dimensions. The organic market in the USA has
a value of over 11 billion $US, and is expected to
double in the next five to six years. The overall
European market is in the range of $US13 billion
and the worldwide organic market reached
$US26 billion in 2004.
In Germany, the entire baby food sector is on
its way to being exclusively organic, already
reaching a market share of 80 to 90%. In
addition, the fact that more than 30% of the
daily bread in and around Munich and 30% of
all milk in Denmark is certified organic gives a
clear indication that organic food is conquering
mainstream markets.
Surprising is the fact that even in a country
like Egypt, organic products are becoming
‘mainstream’. The biodynamic SEKEM initiative
delivers its products to some 20,000 shops in
Egypt. Their certified organic line of herbal teas
is the No. 1 selling line in Egypt.
Growing consumer demand is also reported
in countries like Argentina, China, Japan,
Brazil, India, Poland and Australia. The fact
that markets for organic foods are also being
established increasingly in so-called ‘developing’
countries is especially encouraging.
Respected organic market analysts forecast the
continuation of annual growth rates between
10% and 30% a year, which means organic
markets should grow to a volume of 100 billion
$US in the next ten years, with a major share
of this growth taking place in the USA, Europe
and Japan.
The fact that multinational corporations like
McDonalds, Nestle, Heinz and Unilever have
entered the organic market is indicative of the
future that lies ahead.
The rapid growth of organic farming and
markets comes along with challenges for the
organic movement. Close cooperation between
organic agriculture and the fair trade movement
is of growing importance in this context.
If the movement does not give up its holistic
principles on the ‘altar of market expansion’, it
will continue to contribute to the establishment
of organic ideas and activities as a starting
point for a change in lifestyle and consumption
patterns that reach way beyond food and
nutrition.
Congress
benefits Local
Industry - the
International
Experience
Canada – Congress Hosts 2002
Since hosting the 2002 IFOAM World
Congress ‘Cultivating Communities’, Canada
has experienced growth in organic production
levels with an increased number of farms
entering certification. While export volumes
have increased, domestic production has not
been sufficient to meet booming consumer
demand -with local retail sales increasing by
20% a year. Whilst impossible to attribute
growth directly to the hosting of the Congress,
the event certainly assisted in demonstrating
the maturity of Canada’s organic sector. Here
we speak to Anne Macey, Canadian Organic
Growers (COG), about the experiences as host
nation of this significant event.
Held in Victoria, Vancouver Island, the 2002
Congress event was heralded a success, with
final attendee numbers at 1109 - representing
delegates from 92 countries; and with 97
trade exhibitors and 10,000 members of the
general public attending the associated World
Exhibition. The event, which included the
Organic Wine Congress, attracted interest
and participation from federal and provincial
government agriculture departments, university
researchers and mainstream agricultural press.
The Congress succeeded in raising the profile
of organic agriculture in Canada and raising
the awareness at a government level of the
potential for the sector. Since the Congress,
there has been a lot more government support
for organic agriculture and an increased interest
in research for organics within the country.
In addition, there is now support from the
organic sector for mandatory regulation for the
production and marketing of organic food with
4 Organic Insights July 2005

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sector representatives working with the federal
government toward expected regulation in
2006.
After the Congress there was a considerable
increase in demand for organic product on
Vancouver Island, and in Victoria in particular
from restaurants and stores. The attendance
of several thousand people from the Victoria
area at the World Exhibition, along with
good media coverage of this event and the
Congress, contributed to the growth of the
local market. The Congress also provided the
opportunity to showcase Canadian products
to a global audience, assisting increased export
opportunities.
In terms of key Congress highlights, this
depended very much on one’s perspective! For
some it was the tours, for others the keynote
presentations and inspirational speakers. For
many it was simply the opportunity to meet
people from around the world and to gain an
increased understanding and appreciation of
the international organic community.
All in all, attendees stated that the Congress
was inspirational, motivating and an excellent
networking opportunity!
New Zealand – Congress
Hosts 1994
As our nearest neighbour, New Zealand
offers a good model for national industry
cohesion and growth. Whilst much smaller in
population size and land mass, New Zealand
currently exports more organic produce
than does Australia. Jon Manhire, Executive
Director, Organic Product Exporters of New
Zealand (OPENZ) reports on the growth within
the NZ organics industry, and the experiences
of hosting the World Congress.
The 1994 IFOAM World Congress was the
largest organic conference ever held in New
Zealand with over 800 attendees - half of these
from overseas. Whilst involving many organic
producers and industry members from across
the country, the event also attracted a significant
number of participants from the Ministry of
Agriculture and other government departments.
Whilst difficult to make a direct correlation,
playing host to the Congress was one of a
number of initiatives that helped to positively
profile organic production within NZ and
position it as a legitimate farming option.
Leading into the Congress, NZ Organic exports
were around $5m – within 5 years they were
up to $80m. In the same time, the NZ domestic
market increased from approx $5m to over
$100m.
5 Organic Insights July 2005
The Congress was important in placing NZ on
the world ‘organic’ map. The organisational
committee bought together for the first time
a broad range of stakeholders including
representatives of the organic sector,
mainstream farmers, industry and government
agencies. These relationships have continued
and have helped with the current positive
positioning of organics in the country.
The event itself provided a forum for the
discussion of a range of visions for organic
agriculture, highlighting some of the broader
emerging issues. To some individuals these
insights were powerful motivators which have
possibly led to significant changes in their
actions.
This has been observed in that - aligned with
the growth in the organic sector – there has
been a corresponding increase in the adoption
of environmentally sound management
practices by conventional farmers – borrowed
from organic agriculture and facilitated by the
increased demand for integrated management
standards in our key export markets.
On a lighter note - the Congress event was
great fun with the networking opportunities
and many great discussions held a personal
highlight. I wish you well in preparations for this
year’s event!
Key Notes
The Congress brings together
a number of high profile
individuals, recognised in
Australia and within the
International community as
leaders in their field, to discuss
and debate the key issues
of organic agriculture and
sustainability.
The highly regarded keynote speaker list
includes physicist, activist and alternate Nobel
peace prize winner Vandana Shiva; animal
nutritionist and Honorary President of IFOAM,
Prof. Dr. Hardy Vogtmann; President of
ISOFAR, Prof. Dr. Ulrich Köpke; founder of the
permaculture movement, David Holmgren;
palaeontologist, conservationist and head of the
South Australian Museum, Dr Tim Flannery;
social researcher and author, Professor Stuart
B. Hill; Samoan social development pioneer,
Adimaimalaga Tafuna’I; ecological, musical
and cultural journalist, Alberto Pipo Lernoud;
NZ Green Party MP Sue Kedgley and Australian
beef producer, David Brook (OBE).
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1. David Holmgren
2. Prof. Dr. Hardy Vogtmann
3. Sue Kedgley
4. Dr. Vandana Shiva
5. David Brook
6. Adimaimalaga Tafuna’I
7. Jerry Glover
8 Prof. Dr. Ulrich Köpke
9. Dr. Tim Flannery
10. Pipo Lernoud
11. Prof. Stuart B. Hill
The general Congress program attracted over
500 papers from many of the one hundred
IFOAM member countries around the world,
a response that greatly exceeded the initial
expectations of the Congress Organising
Committee. “The quality of the papers and
proposed workshops made the short-listing
process [to 300] challenging,” according to
Program Coordinator, Rod May.
“It’s a great problem to have, however, and
given the range of topics and issues covered,
I’m confident we’ve put together a quality,
stimulating and diverse program with sufficient
depth to satisfy all Congress delegates,” he says.
Selected program contributors will not only be
scientists and researchers. A diverse range of
practitioners, consumers and activists will also
feature in exploring and debating the key issues
of future sustainability.
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The following program sessions provide
just a small sample of what to expect! Keep
visiting the Congress website at
www.ifoam2005.info for regular program
updates.
Who owns organic? -
The global status, prospects,
and challenge of a changing
organic market
Michael Sligh - Rural Advancement Foundation
International (RAFI), USA
Organic agriculture has grown from a smallscale
niche market to a $23 billion global
enterprise. As such, organic is the most dynamic
and rapidly growing sector of the global food
industry. Michael Sligh will report on recent
findings concerning the global status of organic
agriculture and structural changes presenting
challenges to its future.
This oral presentation will be based on a
recent RAFI report on the status and trends
of the international phenomenon of organic
agriculture. The presentation will discuss the
challenges facing the continued growth of the
organic market and key issues that must be
addressed.
The Biodiversity & Wine
Initiative
Mark Botha - Botanical Society of South Africa
Tony Hansen - Wine Project Coordinator,
South Africa
South Africa is the world’s eighth largest
producer of wine, contributing 3% of the world’s
total wine production. About 90 per cent of
this production occurs within the Cape Floral
Kingdom (CFK), recognised internationally as a
global biodiversity hotspot, and listed as South
Africa’s newest World Heritage Site. As one of
the richest yet most threatened reservoirs of
plant and animal life on earth, conservation of
the CFK is critical.
A boom in wine exports during the previous
decade created concern within the conservation
sector that some of the region’s most vulnerable
natural habitat might be targeted for vineyard
expansion. Following an initial study by
the Botanical Society of South Africa and
Conservation International, the conservation
sector and the South African wine industry
have embarked on a pioneering initiative, the
Biodiversity & Wine Initiative (BWI).
This presentation from Mark Botha and Tony
Hansen looks at the framework put in place
through this initiative to incorporate biodiversity
best practices within the South African wine
industry.
Measuring sustainability -
Practical techniques for organic
enterprises
Graham Brookman - The Food Forest, Australia
Organic agriculture prides itself on the
responsibility it shows toward the environment
and claims greater ‘sustainability’ than
conventional systems. How many of us know,
however, just how sustainable our enterprises
are? Do organic farmers use more diesel than
their herbicide spraying neighbours? Could it
really be environmentally sustainable to export
lettuces?
In the early 1980’s, Graham Brookman and his
wife Annemarie established The Food Forest
in South Australia as a permaculture property
promoting a model for sustainable land use.
With the property named as Australia’s top
organic food producer, and runner-up best
organic education project at the 2003 Organic
Federation of Australia awards, the Brookmans
have consistently innovated to develop
sustainable, value-adding systems.
Drawing on personal experience, Graham
will look at techniques and key indicators
- both physical and economic – used in the
measurement of ‘sustainability’.
What will the juniors do, when
they succeed the seniors?
Bernhard Freyer, Heidrun Leitner, Thomas
Lindenthal - University of Natural Resources
and Applied Life Sciences, Inst. for Organic
Agriculture, Vienna.
The training of future farmers in Austrian
Agricultural Schools is based on theoretical
as well as practical knowledge of farm
management. The Agricultural Schools,
therefore, should play an important role in
promoting organic farming – as emphasised
in the Austrian Organic Action Plan (BMLFUW
2001).
This presentation from a team of Austrian
researchers will reveal the results of studies
conducted with high school students, which
sought to 1. Identify students’ attitudes towards
organic farming and their intentions for
converting or not converting their parents’ farms
to organic land management, 2. Define the main
factors in the related decision process and 3.
Examine the influence of schools and teachers
on students.
Organic certification and
accreditation in China
Zhenhui Lu - Product Certification Center - WIT
Assessment, PR China
Organic agriculture has experienced rapid
growth in China. In 2003, there was around
257,600 hectares of land under organic
management with 741,200 tonnes of production,
up from 207,600 hectares and 520,800 tonnes
in 2002.
With new organic regulation, national organic
standards, and accreditation requirements
for organic certification bodies, China has
established schemes to correspond with this
rapid development. In this presentation, Product
Certification Center Director, Zhenhui Lu, takes
a look at the introduction of legislation and
administrative systems for organic certification
and accreditation, as well as organic standards
and accreditation criteria in China.
Malaysian initiatives in organic
agriculture
A. Sivapragasam - Rice and Industrial Crops
Center, KL
The current land area under organic
management in Malaysia is relatively small (464
ha) with current domestic consumer demand
largely supported by imports from Thailand,
Australia, New Zealand, USA, China and Europe.
6 Organic Insights July 2005

The government, however, has recently
identified organic agriculture as a niche market
opportunity in its Third National Agricultural
Policy. The interest in organic farming is aimed
at facilitating income raising for small-scale
producers, to overcome problems of pesticide
residues in food production, to underscore
sustainable agriculture and protect the
environment, reduce organic food imports and
enhance the export of high quality safe food.
In this presentation, Deputy Director and
Member of the Malaysian National Steering
Committee on Organic Farming, Mr
Sivapragasam, examines Malaysia’s organic
sector and issues for growth.
Creating new market initiatives
to facilitate sustainable
growth: The feasibility of
futures contracts for organic
commodities
Kellee T James - American University,
Washington DC
As the organic industry continues its trend
of double-digit growth, the question of
accommodating and encouraging expansion
without losing the economic and environmental
benefits of organic agriculture is the subject
of frequent discourse. This research paper
presented by Kellee T James from the American
University in Washington DC explores the
concept of futures contracts on organic
agricultural commodities as a market-based
mechanism that accomplishes three functions:
transparent pricing, protection from price
volatility, and the capture of certain market
externalities.
“The IFOAM World Congress is an exciting
opportunity for the Australian Organic Industry
to showcase its achievements and to promote its
wonderful organic products.”
“The Congress provides an opportunity to highlight the
need for organic standards worldwide to recognise
the varied operating environments within which
practitioners of organic agriculture must operate.”
“I would like to see debate and discussion on how, in
this country, we can fund, develop and promote
Australian organic research and development
programs, where possible building on the
experiences of other countries.”
Robyn Neeson - Organic Liaison Officer, NSW
Dept of Primary Industries
Enhancing the economic
sustainability of community
supported agriculture
Robin Segrave - Department of Primary
Industries, VIC
It has been stated that a consequence of
society’s continual quest for lower prices of
food is that the externalised costs of agriculture
continue to increase. These externalities are
exacerbated by the fact that the only action
farmers can take in response to the cost-price
squeeze is to increase productivity, thus putting
pressure on natural resources. In turn it is
contended that the increasing disconnection
between consumers, the land and farming
is at least partly responsible for the lack of
willingness by consumers to pay directly for the
true cost of food.
In forming partnerships between consumers
and farmers the concept of Community
Supported Agriculture (CSA) offers opportunities
for consumers to reconnect not only with
farmers, but also with the land, and with
other like-minded people. Supported by the
Department for Primary Industries Victoria,
this presentation describes a project that
adopts participatory methods to investigate
ways to increase consumer participation and
commitment to CSA farms in Australia.
Practical coexistence of
genetically modified and
organic crops: Is it just a
friendly lie?
Hanspeter Schmidt - Attorney-at-law, Germany
The political and legal tie between the informal
moratorium on the use of GMO in agriculture
and food production, the decision to lift
the moratorium, the decision to provide for
mandatory GM food labelling and the policies
of the EU Commission and several EU member
states to provide for practical coexistence
of genetically modified and organic crops is
outlined in this presentation by German lawyer,
Hanspeter Schmidt.
The German approach is compared with the
implementation of a statutory compensation
fund in Denmark. The German system of a pure
causal and pure non-fault liability for damages,
such as those caused in organic production
units by the drift of transgenetic pollen, is
presented and analysed for its chilling effect
on the introduction of transgenetic crops into
German agriculture. The practical obstacles and
burdens in the recovery of costs and damages
are demonstrated and the conclusion is drawn
that the strict causal liability regime will protect
organic farmers against abuse and overtly
negligent conduct of transgenetic growers, but
will not help to maintain a peaceful long-term
coexistence.
Australian organic agriculture
- Prospects for growth?
Jason Alexandra - Report for the Rural
Industries Research & Development Corporation
Australian industry consultant Jason Alexandra
reports on a unique research project that
attempted to capture and articulate the
motivations, understandings, approaches and
practices of people involved in organic farming.
Organic agriculture is in a period of rapid
expansion around the world and is experiencing
unprecedented interest in Australia. The place
and status of organic agriculture in Australia is
changing and represents one of the commercial
opportunities for many of Australia’s agricultural
industries. Through the report findings, Jason
examines the challenges and opportunities of
developing organic production systems that are
uniquely suited to Australian conditions.
Organic research in southern
European Countries: Ten years
of organic Congress in Spain
V. Gonzálvez & J Porcuna, J. L - Spanish Society
for Organic Farming, Spain
The development of organic farming in the
Mediterranean countries of Europe has
happened later, in general, than in other
European countries. Lower levels of industrial
development and the lack of government and
private economic support to research and
advisory activities around organic farming are
highlighted as reasons for this situation.
Much of the effort and research work carried
out during the last twenty years in these
Mediterranean countries has been due to
the good will of researchers working within
‘conventional’ institutions. This presentation
presents an analysis of the Spanish case, where
private initiatives have attempted to organise
activities to share research findings in organic
farming at a national level over the last ten
years.
7 Organic Insights July 2005

Get Active -
Get Involved
Beyond attending the many and varied speaker
presentations, plenary sessions, seminars
and concurrent programs, there are other
opportunities to play an active role in the
Congress proceedings.
Congress Sponsorship
Enhance the profile of your organisation - become a sponsor of the largest
organic event ever to be held in Australia!
Benefit through an association with, and exposure to, the world’s organic
community, reach current and potential clients and decision-makers and
gain recognition as a key supporter of the Australian organic industry!
A range of Sponsorship Options have been developed to suit your
marketing requirements and budget. To discuss your sponsorship needs,
contact Jan Denham, Congress Convenor on +61 3 5027 9249 or e-mail to
ifoam2005@nasaa.com.au
Congress Exhibition
Display your Wares to the Organic World!
The Congress Exhibition will be a once in a lifetime opportunity for
Australian producers, processors and allied service providers to showcase
their products and knowledge to the international organic community.
Run in parallel with the main Congress program, the Exhibition will be
hosted at the Adelaide Convention Centre, providing visitors and delegates
with ample opportunity to view displays during session breaks. The
Congress Program has been structured to accommodate this and the
opening ceremony will be held in the Exhibition hall.
Various exhibition packages are available from floor space to single booth,
design and construct, with prices starting at $1,320 + GST.
For further information on exhibiting at the Congress Exhibition,
contact the Congress Secretariat on (08) 8352 7099 or e-mail to
ifoam2005@sapro.com.au
Go Organic Festival
Give the footy the boot and get to the Go Organic Festival!
Running the weekend following the formal Congress proceedings, the Go
Organic Festival will feature the nation’s largest farmers’ markets, amazing
food stalls and the best in products and technologies for sustainable living.
In addition to the thousands of locals who will be at the festival, many of
the anticipated 1,000 congress delegates will stay on for the weekend,
providing endless opportunities to make important international, interstate
and local contacts.
The Festival represents an opportunity to be a part of Australia’s biggest
public organic event with a range of sponsor options and trade stalls
available. For further information on sponsorship or exhibiting at the Go
Organic Festival, contact the Festival Coordinator on phone +61 8 8352
7099 or e-mail to ifoamfair@internode.on.net
Who, What,
Where?
Where can I get information on the Congress
program? How do I register? What programs
would be of most benefit to me? Who can I
call???... Congress Convenor Jan Denham, looks
at answering all your Congress queries.
How do I register as a delegate?
Most of you would have by now seen or received a copy of the Congress
registration brochure.
If not, delegates can either register online through the Congress website
at www.ifoam2005.info - following the prompts to registration - or,
alternatively, request a hardcopy of the registration brochure (with form
enclosed) from the Congress Secretariat, contact +61 8 8352 7099 or e-mail
to ifoam2005@sapro.com.au
There are various levels of registration available including Full, Student,
Day and Shared registration. Various discounts apply for certified farmers
and members of the Organic Federation of Australia (OFA) and NASAA.
How many delegates are expected?
The number of participants estimated to take part in this year’s event is
over 1000. This is expected to comprise Australian/NZ delegates (60%)
and International delegates (40%) – with a 50:50 mix of organic producers,
and policy, research and statutory officials.
I am a NASAA member, any further benefits for me?
Members of NASAA and/or the Organic Federation of Australia (OFA) can
claim an additional $65 discount on full registration. For NASAA certified
operators, the cost of moving to full Membership, which can be nominated
on the registration form, is $27.50 applicable to 31st December.
Further discounts apply for Australian certified farmers – with the cost as
low as $385 for the three days for those certified farmers who are also
members of NASAA.
8 Organic Insights July 2005

What accommodation options are
on offer?
A full listing of accommodation options – from
five-star hotel to university - is available on the
Congress website at www.ifoam2005.info. All
featured accommodation is within easy walking
distance of the Adelaide Convention Centre.
Special conference rates have been negotiated
with a number of Adelaide venues for the
duration of the Congress. To take advantage of
discounted rates, reservations must be made
through the Congress Secretariat, contact +61
8 8352 7099 or e-mail to ifoam2005@sapro.
com.au.
I am only a small operator. How will the
Congress benefit me?
Whether you are a large operator or small, the
Congress offers a little something for everyone!
The Congress speaker program features a wide
variety of presentations in relation to issues
impacting at a global level, trade issues and
market access, practicalities on-farm and for
the small farmer. The variety of presentations is
reflective of the expected delegate registrations,
which will comprise a diverse grouping of
individuals operating within all spheres of
organics.
For Australian operators, the Congress offers
the unique opportunity to network with
like-minded individuals from around the world
in the comfort of our own backyard.
What opportunities are there for my
company to get involved?
Beyond attending the many and varied speaker
presentations, plenary sessions, seminars
and concurrent programs, there are other
opportunities to play an active role in the
Congress proceedings. A range of sponsor and
exhibitor packages are available for both the
main Congress program and associated World
Exhibition, and Go Organic Festival [see pg. 8
Get Active – Get Involved].
If I have not registered as a delegate,
can I still attend the trade exhibition?
Yes. We encourage as many of you as possible
to make the trip to Adelaide in what promises
to be a week focused on all things organic.
The World Exhibition will be run in parallel to
the main Conference program, with delegates
having the opportunity to view and take part in
stand displays. The exhibition will be open to
the visiting public daily between the hours of
4 and 6pm.
How will my company benefit from
taking part in the World Exhibition?
The Congress World Exhibition will be a once in
a lifetime opportunity for producers, processors
and allied service providers to showcase their
products and knowledge to the international
organic community – in the case of Australian
operators, without leaving home!
The program seems to be a bit
research focused for me. What can I
get out of it?
The full Congress program will feature around
300 papers encompassing a broad range of
topics relating to national and international
experiences, market and trade development
and practical farm management. Selected
program contributors will not only be
scientists and researchers. A diverse range of
practitioners, consumers and activists will also
feature in what promises to be an exciting and
challenging program [see Congress Program
pgs. 5 - 6 for a sample of what to expect].
Parallel events taking place over the course of
the week, such as the World Exhibition and the
full Social program, which includes a dinner,
Aussie BBQ and late night Club IFOAM – will
provide abundant networking opportunities!
In addition, the range of pre and post Congress
tours will provide a truly unique view of the
natural and cultural history of Australia, as well
as insight into the nation’s practical organic
agricultural management.
And if that’s still not enough, the Go Organic
Festival – running the weekend following the
Congress and open to the general public - will
provide a relaxed, festive environment in which
to sample fine food, wine and music!
We talk a lot about sustainability.
Through the hosting of the Congress,
what initiatives are in place to
demonstrate this commitment?
The Congress itself will provide a model for
sustainability through the use of green electricity
and the recycling of waste. In addition, a
greenhouse levy of $20 has been added to
all Congress registrations to offset the direct
greenhouse impact of delegates travelling to the
event. This money will be used to plant mixed
species trees in South Australia immediately
following the Congress.
We believe this to be the first Greenhouse levy
ever included in an Australian conference fee
and delegates are welcomed to register and
participate in the tree planting.
What is this Go Organic Festival and
how does it link to the Congress?
As part of the World Congress program, the Go
Organic Festival – to be held 24-25 September
- is a unique Festival focused on organic food,
music and sustainable living. As the largest
public organic forum to be held in Australia,
this free public event is expected to attract over
20,000 people over the two days to Adelaide’s
Botanic Park.
The Festival will feature the nation’s largest
farmers’ markets, amazing food stalls and
the best in products and technologies for
sustainable living. Also featured will be a rich
program of expert talks, demonstrations, music
and dance that reflects the international flavour
of the countries represented at the IFOAM
World Congress.
For further information, contact the Festival
Coordinator on phone +61 8 8352 7099 or
e-mail to ifoamfair@internode.on.net
How can I keep up with all that’s
going on?
Simple! Keep visiting the Congress website at
www.ifoam2005.info for all the latest news!
See you in September!
Jan Denham
“The World Congress will provide a unique
opportunity for permaculture practitioners to stay
abreast of new technical developments in the quickly
evolving arena of organic agriculture and a fantastic
chance to demonstrate the value of permaculture in
the design of truly sustainable agricultural
enterprises”.
“With a permaculture pre-conference tour,
co-originator of the permaculture concept David
Holmgren as a keynote speaker and presenting a post
conference workshop, and many permaculturists
offering papers and posters on a range of topics, this
conference signals an exciting convergence of two
vital environmental movements”.
Annemarie & Graham Brookman - Permaculture SA
9 Organic Insights July 2005

Over the Fence
Our ‘Over the Fence ‘ section is devoted to local industry and NASAA News
Joanne Koehne is the Marketing and
Promotions Officer at NASAA.
Joanne is responsible for the
coordination of NASAA’s marketing
activities, and communications including
Organic Insights.
If you have some industry news that you
would like to share in ‘Over the Fence’
contact the NASAA Office or e-mail to
marketing.officer@nasaa com.au
Farm Expansion facilitated through
Regional Partnerships funding
Drover’s Rest Enterprises (Seymour Holdings)
– located in WA - has been granted funding of
$154,000 through the Australian Government’s
Regional Partnerships program to assist in the
expansion of the company’s organic berry farm
moving into new frozen fruit product.
Drover’s Rest already supplies fresh strawberries
throughout Australia to supermarkets,
independent retailers and organic shops. In
line with its business strategy, the company
will be aiming to expand the product offering
into frozen and refrigerated fruit and vegetable
products and a gourmet line of jams and
preserves.
The grant assistance will enable the company
to construct WA’s only dedicated fruit and
vegetable processing facility for certified organic
produce. Funding will go towards building costs
and the purchase of processing equipment
– with the project expected for completion in
June 2006.
“The new facility will contribute significantly to
the local economy of Bridgetown through the
use of local construction services, and increased
employment opportunities in the factory and
in surrounding production areas”, says Dr Errol
Seymour, Managing Director.
Dr Seymour is interested in hearing from
growers wishing to market ‘second-grade’
quality produce suitable for processing.
Contact (08) 9761 2901 or e-mail to
drovrest@bigpond.com
The Regional Partnerships program was
established to support local communities
through generating greater levels of economic
activity. For every dollar invested through the
program, an average of three dollars is attracted
from other partners.
There is $308 million available under the
program from 2004-05 to 2007-08. For
further information, visit the website at www.
regionalpartnerships.gov.au or www.acc.gov.au
Organic Producer and Chef awarded
ISS Scholarship
NASAA certified operator,
Richard Dobson, is
currently undertaking a
three-week fellowship
program to study organic
agriculture in the Veneto
region of Italy.
Richard has been a certified operator with
NASAA for a number of years, as co-owner
of a farm and processing operation - ‘Organic
Sunrise’ - specialising in a range of readymade
cake and bread mixes. He is also
an award-winning chef instructor with the
tertiary institution, William Angliss Institute in
Melbourne and a member of the Slow Food
movement.
Richard’s fellowship program has been granted
through the ISSI (International Specialised
Skills Institute), an independent Australian
organisation that assists trade professionals
to gain further skills and understanding in the
areas of traditional and leading edge technology,
management and design. The program will
focus on the study of sustainable organic food
production techniques, and cuisine in Italy.
Richard intends to meet with members of the
Italian organic industry, certifiers, processors,
producers, wholesalers, retailers and
restaurateurs. He will be visiting the famed
University of Gastronomic Science and spending
one week at the Institute of Advanced Culinary
Skills.
Upon returning to Australia, Richard plans to
develop a school of organics at the William
Angliss Institute.
Kaillis Organic Olive Groves wins
International Award
Kailis Organic Olive Groves was awarded for
the second year in a row
the BIOL International Italia
award for organic Extra
Virgin Olive Oil, which
brings the total number
of awards won by Kailis
Organic Olive Groves to
nineteen.
Random Valley
national winner in the 2005
Banksia awards
Owners of Random Valley Organic Wines in
WA, Peter and Suzanne Little, have taken out
the honours in the Environmental Leadership in
the Rural Sector category of the 2005 Banksia
Environmental Awards.
Random Valley, which grows organically
certified grapes, native flowers and beef at
Karridale near Margaret River in WA, won the
award for its spirit of enquiry and for attracting
a group of expert collaborators to help chart
a sustainable course for the property and the
catchment in which it is situated.
Since their inception in 1989, the Banksia
Awards have earned a reputation as the most
prestigious in Australia. Entries are sought each
year for categories ranging from Community
Group Achievement to Government Leading
by Example to Environmental Leadership,
Education and Training.
The purpose of the awards is to recognise
and reward individuals, community groups,
businesses and government organisations for
environmental excellence and innovation as an
example for others to follow.
Also featured at the awards presentation as a
national finalist in the Business Environmental
Responsibility & Leadership category were
Graham and Annemarie Brookman from the
Food Forest in SA.
Whilst missing out on the main prize against stiff
competition from mainstream businesses - the
award ultimately going to Toyota Australia - the
nomination at this prestigious event helped fly
the flag for organics.
10 Organic Insights July 2005

Peter Little will be present in South Australia
for the IFOAM Organic Viticulture and Wine
Conference at which he will be delivering a
paper titled ‘Sustainable Viticulture in a Random
Catchment Area’. Graham and Annemarie
Brookman will also be presenting two papers
at the congress, one discussing practical
techniques for farmers to measure their
sustainability [see Congress Program pg. 6 ] and
one titled ‘Secrets of an organic permaculture
farm’.
BioBin featured on New Inventors
NASAA Director and composting expert,
Peter Wadewitz, recently featured on the
ABC television’s ‘New Inventors’ program,
showcasing the BiobiN® - an in-vessel
composting system used to collect putrescible
green waste from a variety of sources.
Whilst not taking out the honours for the night,
the program provided the opportunity to bring
the BioBin® technology to the wider attention
of the public.
Organic Horticulture Supply Chains in
NW Victoria
Facilitated by the Victorian DPI, a project
based in north west Victoria aims to map
organic horticulture supply chains to identify
supply capability, the participants involved, the
volume of production and harvest windows so
that better coordination and delivery can be
achieved. For more information, contact Paige
Campbell on (03) 5036 4842.
Organic Choice – ‘It’s Our Choice’
www.OrganicChoice.com.au
is a new web-based
promotional and resource
centre for certified organic
products in Australia,
designed to provide
easy access to a range of
information.
A major feature of the site is the Organic Choice
Produce Guide, a dynamic shop window
through which retailers and consumers can
discover, learn about and source certified
organic products on a state by state basis.
Featuring only certified organic product, the
intuitive Guide cross-references product with
retail stockist, via the Locate Retailer feature
- effectively providing two search methods.
Retailers who register, at no cost, with Organic
Choice, can link their shop details to all brands
which appear in the Guide that they currently
stock. This unique feature enables consumers
to locate specific brands in their local area.
Registered retailers also have password
protected access to wholesale distribution
information. These details are linked to all
products listed within the Guide, via the Locate
Wholesaler feature.
11 Organic Insights July 2005
The Organic Choice Produce Guide is featured
as a consumer/retail portal through the NASAA
website. For further information on listing your
retail operation or certified organic product
through the Organic Choice website contact (08)
8370 2563 or e-mail to info@organicchoice.com.au.
Linking the Producer through Mobile
Commerce – the Sustainable Agriculture
mobile Commerce (SAmCom)
Project
SAmCom is a research project of the University
of South Australia and mNet Corporation,
designed to investigate ways of using
m-Commerce (business transactions via mobile
technology) to enhance the effectiveness
and profitability of organic farming. Many
researchers have looked at ways of enhancing
the integrated grocery supply chain, but so far
the main focus has been on linking suppliers,
manufactures, wholesalers, logistic companies
and retailers - without involving primary
producers.
SAmCom concentrates on linking primary
producers with their customers and will
investigate the feasibility of using mobile
phones to capture and transmit food product
information from primary producers to the
next link in the supply chain – supermarkets,
restaurants, or export partners – in the
Sustainable Agriculture sector.
The project will comprise two sub-projects: an
investigation of the acceptability and use of M-
Commerce by primary producers themselves;
and a technical investigation of the techniques
needed to capture and transmit the data from
remote or rural areas.
The first step of the project involves interviewing
primary producers and grocery suppliers to find
out what data is being exchanged and what
benefits or problems this mobile data capture
might involve. Primary producers are actively
sought to participate in these interviews.
Australian producers interested in
participating in the SAmCom project should
contact Nhiem Lu, University of South
Australia, on phone (08) 8302 0519, mobile
0415 863 220 or e-mail to
nhiem.lu@unisa.edu.au
Organic Foods
are Healthier
and Tastier
People who eat organic foods often cite ‘that
they taste better’ as one of their reasons for
purchase. These claims of superior flavour
are regularly challenged with statements that
they cannot be proven. There is a growing
body of science, however, that clearly shows
why organic food has more flavour than
conventionally grown food. Chair of the
Organic Federation of Australia, Andre Leu,
examines the research evidence.
Numerous studies are showing that organic
food has higher levels of antioxidants than food
grown with synthetic fertilisers and pesticides.
A recently published review of these scientific
studies by Dr Charles Benbrook, Ph.D. reveals
that on average, organic crops contained about
one-third higher antioxidant and/or phenolic
content than comparable conventional produce.
Several studies found levels of specific vitamins,
flavonoids or antioxidants in organic foods to be
two or three times the level found in matched
samples of conventional foods.
These compounds, known collectively as
phyto-nutrients have been shown to play
a major role in preventing and reversing
degenerative diseases such as heart disease.
They are especially important for preventing
and reducing inflammatory and autoimmune
diseases such as asthma and arthritis and, most
significantly, they are shown to have anti cancer
and other protective properties for our health
and well being.
Many of these antioxidants are poly-phenols,
flavonoids and other volatile compounds.
They are the compounds that are responsible
for most of the flavours in the foods we eat.
The greater the amount of these protective
compounds, the greater the flavour.

Scientists are starting to understand how
organic farming techniques can increase the
antioxidant contents of food. These compounds
are generated by plants to protect themselves
from pests and diseases. Stress events on
plants such as insects or weeds can trigger the
plant’s defense mechanisms. They respond by
creating a range of phenolics, flavonoids, volatile
compounds and other antioxidants. When we
eat these aromatic compounds we perceive
them as flavour.
The studies reviewed by Dr Benbrook showed
that the practices of organic farms such as use
of compost, cover crops and slow release forms
of nitrogen can increase phyto-nutrient content
compared to conventional practices that depend
on synthetic fertilisers and pesticides.
According to Dr Benbrook, “High nitrogen
levels make plants grow fast and bulk up with
carbohydrates and water. While the fruits of
these plants produce may be big, they suffer in
nutritional quality, whereas organic production
systems produce foods that usually yield
denser concentrations of nutrients and deliver
consumers a better nutritional bargain per
calorie consumed.”
It has been shown that animals that consume
organic produce have higher levels of
antioxidants and therefore greater flavour in
their products. As an example, dairy cattle
raised on an organic diet produce milk with
50% more Vitamin E and 75% more beta
carotene than conventionally farmed dairy. The
organic milk is also two to three times higher
in zeaxanthine and lutein, which are powerful
antioxidants. Higher levels of omega 3 essential
fatty acids, that provide protection from heart
and other diseases, are also found in organic milk.
We live in an era where many people believe
that if something tastes good it cannot be
healthy. However it is comforting to know that
the compounds that give the extra flavour in
organic foods also make them healthier.
[Published in part. Full article references for ‘Organic Foods
are Healthier and Tastier’ are available from the Organic
Federation of Australia (OFA) website at www.ofa.org.au]
Technically Speaking
Ask Kate
Our ‘Technically Speaking’
section provides information
about developments and
changes to NASAA Standards,
answers to common
compliance questions, and
technical information relating
to organic management.
Kate Hamer is the Certification Officer at
NASAA.
Kate is responsible for contributing to the
continued development and dissemination
of NASAA certification standards, and
providing advice to licensed operators on
technical issues relating to compliance with
those standards.
If you have a burning question that you
would like to ‘Ask Kate’ contact Kate at the
NASAA Office or e-mail to
certification.standards@nasaa.com.au
q What are the benefits of becoming a certified
retail operation?
a NASAA provides organic certification services
from paddock to plate. An important link
in this chain is between the retailer and the
ever-conscious consumer, who is increasingly
demanding information regarding the integrity
of the organic products purchased.
Retail certification, which includes shops,
markets, home delivery, food preparation and
restaurants, is the interface between the organic
industry and consumers. Retail certification is
the final step in a certification system developed
to provide the consumer with a guarantee of
organic integrity through an accredited and
independent verification system.
The retail certification system ensures that the
credibility of the trader can be authenticated,
enhancing public confidence. With an absence
of domestic legislation in relation to the use
of the term ‘organic’, certified retail outlets
provide consumers with a guarantee of truth in
labelling, providing assurance that the consumer
is purchasing genuine organic product. The
requirements of certification also protect the
genuine organic farmer from producers who
might claim their goods to be organic without
guarantee.
There is a growing network of NASAA certified
retailers across the country (currently 51)
who support the aims and objectives of retail
certification in setting a benchmark for industry
- enhancing public trust.
q What are the requirements for labelling of
product displayed within my shop?
a Retail outlets have consistently contacted
NASAA to confirm product-labelling
requirements for fresh, repackaged (onsite) and
bulk product.
Following three years of operation under the
trading name of ORGAA (Organic Retailer and
Grower Association of Australia), the inherited
retail program has now been streamlined in
accordance with the delivery of other NASAA
programs.
Effectively this means that retail certification has
been branded as a NASAA program – assisting
the process of consumer identification
and ensuring the delivery of consistent
communication.
In line with this and to assist recognition at point
of sale, NASAA has introduced the following
product labels for certified trading outlets – to
be used for retail display, repackaged and bulk
product.
Certified traders should contact the NASAA
Office to receive an electronic copy of these
labels.
12 Organic Insights July 2005

Export Note
NASAA has received notification from the
Counseil del Appelations Agroalimentaires du
Quebec (CAAQ) of changes to requirements for
the acceptance of product exported to Quebec.
For details of the changes, please visit the
website at www.caaq.org
Changes to
NASAA Retail
Standards
Trader labelling is just one area addressed
within the newly revised NASAA Organic Trader
Standards (formerly Retail, Restaurant & Market
Standards).
Reflecting the growth of the organic market,
the trader standards have been updated
following an extensive consultation process
with certified trading outlets and targeted
industry representatives. This progressive move
reflects the views of our certified operators
and will foresee a noticeable simplification in
requirements.
Common feedback received from operators
indicated a general perception that the existing
trader requirements were not stringent enough
in terms of the percentage of certified product
represented. It was also felt that the standards
did not in effect provide an incentive to
encourage the stocking of additional lines of
certified organic product over time.
In addressing operator concerns in this regard,
NASAA has lifted the minimum requirements
for the handling of certified organic product.
NASAA now requires that upon application to
certification, trading outlets must demonstrate
that a minimum of 15% of product handled is
certified (organic, conversion or biodynamic).
This supersedes the former requirement for ten
product lines (retail) and two restaurant dishes
(restaurant). No changes have been made to the
market certification requirements.
In addition to this, trading outlets must
demonstrate within three years that a majority
(greater than 50%) of product represented is
certified (conversion, organic, conversion to
biodynamic or biodynamic). Further to this and
separate to product labelling, traders must meet
this 50% majority before the NASAA name and
label can be used for promotional purposes (ie
shop frontage display, advertising).
Fed back to operators
and industry, these
measures have
been overwhelming
accepted as achieving
the objective to both
lift the standards level
and provide effective
incentive to move
to trading a greater
percentage of certified
product.
NASAA will be
circulating a copy of the
revised NASAA Organic
Trader Standard to
all certified traders
in July with a letter
outlining key changes.
Copies of the Trader
Standard are available
from the NASAA
website. Alternatively,
printed copies can be
purchased from the
NASAA office.
13 Organic Insights July 2005

Meet the People
Our ‘Meet the People’ section regularly features the diverse operations of our various licensees
spanning the entire organic supply chain - from Paddock to Plate.
In this feature edition of Meet
the People we take a look at
the major certified operators
who are sponsoring the
Congress, each of whom have
demonstrated a keen interest
in, and commitment to, the
development of the Australian
organic industry.
WA
Kailis Organic Olive Groves
The pristine environment and
cool ripening conditions of
WA’s South West, combined
with European technology and
Aussie ingenuity has assisted
in creating the multi award
winning, extra virgin, extra
tasty Kailis Organic Olive Oil.
Certified organic by NASAA since 2001, the
Kailis Organic Olive Groves group of companies
comprises one of the largest groupings of
organic contractors in Australia. Structured to
manage the production, processing, marketing
and distribution of product, the group draws on
combined expertise developed over 12 years of
experience in olive management and an 85-year
history in food product marketing.
The operation currently has 280ha under
organic management with the processing
facility, commissioned in 2004, representing
the largest dedicated organic olive-processing
mill in the country. The product is marketed
throughout Australia and Overseas with the
range currently available from selected gourmet
outlets and David Jones food halls nationally,
and through department store Harvey Nicol’s in
the UK.
Managing Director, Mark Kailis, has been in
the organic industry for the past 6 years and
has been accredited for 11 years in non-GMO
certification, a system administered by CertID, a
global company providing third-party non-GMO
Managing Director Mark Kailis, Kailis Organic Olive Groves
certification programs to food ingredient
producers, manufacturers and retailers.
With the obvious world shift to ensuring greater
levels of food assurances and security, Mark
moved into the industry believing that “Organic
represented the highest level of assurance and
security that the customer can achieve.”
“This is a strategic advantage in developing
market share as it puts our product in front
of other products that are of a similar price,
however non-organic,” he says.
“Additionally, but not withstanding, the
by-product of an improved market position
is a more sustainable future for Australian
agriculture.”
In moving into organics, the major trials
experienced by the business, according to
Mark, have been personnel and training, with
the availability of organic fertilisers and inputs
coming a close second. “As the industry gets
larger, however, both these areas have become
more manageable with better information and
product choice,” he says.
With Kailis a major sponsor of the upcoming
World Congress, Mark has no doubts that
the world’s focus will turn to Australia and
the organic produce on offer. “The future for
organics internationally is very bright with
growing numbers of the public in major
markets understanding the real cost of chemical
agriculture and non-sustainable practices,” he
says.
“With organics on a rapid growth path
worldwide, the future is extremely prosperous
for Australia”.
And for Kaillis? The company’s future looks
stellar, with planned growth to position the
business as the largest supplier of organic extra
virgin olive oil on the planet by 2008.
VIC
Organic Wholesalers
Organic Wholesalers has been
a wholesaler/distributor of
certified organic produce and
products since 1987. With 21
staff, the company trades from
the Victorian wholesale market
in Footscray (Melbourne),
providing growers with a
centralised marketing facility
to meet product demand.
Recognising the market opportunity with a
lack of wholesalers handling organic produce
at the time, the company was founded with an
interest in sustainable food production and in
supporting the small family based farmer as the
natural alternative to the monopolistic practices
of big business. According to Managing Director,
John Williams, “the company has been based
on a firm philosophy that organic farming
provides for good stewardship of the land from
both an environmental and biblical perspective”.
As a part of their service guarantee to the farmer,
Organic Wholesalers assist in planning to
organise the timing, crop variety, and quantities
of produce required to meet estimated seasonal
and weekly demand. This minimises periods of
under/over supply and optimises grower returns
and on-farm sustainability.
The company supports existing suppliers
in providing prompt feedback concerning
customer demand and preference and acts as
a conduit in providing information to converting
farm operations, in addition assisting traders
through start-up, supplying and advising
on certification requirements and supply
management.
14 Organic Insights July 2005

Over the years, Organic Wholesalers have seen
major changes in the trade of organic product
including improved quality, better continuity,
more competition and an increase in both
suppliers and retailers. Also observed has been
an increased emphasis on grocery lines and
processed product and the entry of the larger
supermarkets.
The company has also had the misfortune of
observing the negative entry of opportunistic
and fraudulent businesses into the organic
market (both at the grower and retail level)
and the generation of misinformation. “That is
why we place emphasis on the importance of
certification, for both our producers and for our
own operation”, says John.
“Certification provides an extra level of
assurance to our retailers and provides an
effective audit trail for both supermarket trade
and processors,” he says.
With Organic Wholesalers a key sponsor of
the upcoming World Congress, John foresees
a positive future for organics in Australia, with
growth in fresh trade, integration of the supply
chain, and growth in the number of specialty
stores and regional growers markets.
“The Congress will generate additional trade for
Australia through facilitating increased exposure
at an international level, resulting in greater
export opportunities and greater domestic
consumer awareness,” he says.
15 Organic Insights July 2005
SA
Jurlique International
The worldwide expansion of
the organic industry during the
last twenty years encompassed
more than just edible produce.
It also included organic fibre,
cosmetics and bodycare
products. A pioneer of organic
skincare, Jurlique International
was one of the first Australian
companies to source
biodynamic and organic herbs
for use in production. Industry
consultant Tim Marshall takes
a look at Jurlique’s certified
farm operation, based in the
Adelaide Hills, from which the
company continues to source
the bulk of ingredient.
Jurlique International was started by chemist
Dr Jurgen Klein and his botanist wife Ulrike in
1983. Together they combined a comprehensive
knowledge of eastern and western herbal
medicine, homoeopathy and aromatherapy to
fulfil a vision of creating a range of pure skin,
body and health care products.
They searched many places around the
world for a clean environment, mineral rich
soil and equitable climate before settling at
Mount Barker, in the Adelaide Hills. The Klein’s
acquired a farm near Mount Barker summit,
known as ‘Ngeringa’, formerly a certified
biodynamic farm operated by disabled people,
and began to grow herbs.
Certified by NASAA, the herb farm continues to
supply organic ingredients for the range of skin
care products. Lavender and many roses are
also grown for scent extraction and herbs that
cannot be grown in SA, including Arnica and
Witch hazel, are imported from other certified
organic farms.
Dr Klein believes that the high quality of Jurlique
skin care products is made possible because
of the control systems the company has put in
place to maintain quality standards, including
organic certification.
“Organic certification is a confirmation of our
practices as it ensures that we are using the right
production methods for the raw ingredients,”
Jurlique Herb Farm Manager, Tony Walker
confirms.
“We grow significant amounts of many
herbs. For instance, we are large producers of
chamomile and calendula. We could probably
purchase herbs like chamomile more cheaply
from elsewhere but prefer to grow our own
plants”, he says.
“The farm is very labour-intensive, with hand
picking and weeding, and the whole basis of
our philosophy is to control and limit inputs.
It is not our intention to mechanise this process,
because the quality of the final product would
suffer.”
Jurlique Herb Farm Manager - Tony Walker
Photo courtesy Mt Barker Courier
The farm operation employs a range of
techniques under biodynamic management.
Soil preparation is based on green manure
crops that include mustard, peas and a range
of other legumes. The soil is turned with a
mouldboard plough or discs. Compost is used,
spread to about five to seven centimetres thick
and a Merbein plough and roller is used to
shape the beds. Planting is done entirely by
hand.
Large volumes of compost are made on the
farm, from weeds, manure and BD compost
preparations. The free-draining soil dries out
quickly so mulches are used extensively, mainly
pea straw and wheat straw.
“Our system is really so simple; Prepare, Plant,
Water and Harvest. In our good climate and
with soil care and BD preparations, the herbs
grow well and there are very few bugs or
diseases,” says Tony.
With future projections indicating rapid
company growth, Jurlique intends to
significantly increase farm production in the
future and the area of land under biodynamic
cultivation.
According to Jurlique Operations Director, Rene
Blaszak, “We think that South Australia has a
promising organic future, and we are proud to
have been a part of the organic industry since
our inception”.

Special Feature -
Meet the People
Building on Strong Foundations
In this edition of Meet the People, as is intended in the future, we revisit some of the
foundation People and regional organic Groups who have been instrumental in the
formation and continued development of the organic movement
As a group with key involvement in the organisation of the
upcoming Go Organic 2005 Festival program,
The Soil Association of South Australia (SASA) continues
its leading role in representing the state’s organic farming
and gardening interests. In this edition of Meet the People,
SASA President Jenny Paterson reports on the formation
and activities of the group, this year celebrating 30 years of
industry advocacy and representation.
In 1975, some Australian members of the Soil Association of the United
Kingdom established the Soil Association of South Australia (SASA) for
like-minded folk interested in organic (rather than chemically subsidised)
agriculture and gardening. Some of these individuals were also early
members of IFOAM.
Since its formation, SASA members have continued to meet monthly,
sharing an evening together and listening to prominent speakers promoting
organics and related topics.
Along with these meetings, which provide a forum for contact, support
and exchange, SASA provides practical advice and assistance, distributing
information to both its membership and the general public through the
quarterly magazine, ‘The Living Soil’.
Over the years, SASA has changed its complexion to respond to its
members needs. At times it simply acted as a conduit for information
exchange and a forum for social interaction within the organic community.
At other times, it has been the vehicle for farmers groups to consolidate
and become active in response to issues. In 1984, SASA ran the first
scientific conference on organic farming in the Southern Hemisphere.
It was at this conference that the steering party that led direction to
the establishment of NASAA was formed. SASA was also the leading
co-sponsor of the first ever IFOAM Regional Conference, held at Adelaide
University in 1990.
In 2005, SASA is facing new challenges, as organics becomes more
relevant to everyday consumers and there is greater recognition within
the government sector and industry of its potential contribution to soil
conservation, catchment management, water quality, aquifer purity and
animal and human health. Not everyone has the ability or inclination to
grow organically. But given the opportunity, many will consume organic
food, if they can connect their consumption with tangible benefits for
themselves and their environment.
As it enters its fourth decade of community activity and representation,
SASA is positioning itself to provide a balance of education for the
community, support to South Australian commercial growers and lobbying
of Government.
The upcoming IFOAM World Congress and
supporting events in Adelaide will provide the
impetus for the future development of the Soil
Association and organics in South Australia (and
Australia) for years to come.
Given the importance of the flow-on benefits to
the local organic community, SASA committee
members have been dedicating much time
over the last few months toward the IFOAM
Congress and Festival program. We hope that all
organic enthusiasts and supporters get actively
behind the event program including the main
conference, the organic festival and tours.
To find out more about upcoming SASA
activities and meetings, or to join as a Member,
phone (08) 8411 0650 (recorded message) or
e-mail: sasa@picknowl.com.au. Alternatively,
visit the website at www.homepages.picknowl.
com.au/sasa/
To discuss specific concerns or industry issues
contact SASA President Jenny Paterson via
e-mail: jennypat@ozemail.com.au or phone
(08) 8339 7152 or mobile 0418 852 566.
“Biodynamics is practised in many different
circumstances and cultures around the world. The
IFOAM Congress will allow locals to meet with many
of these Biodynamic farmers and share experiences
and practices.”
During the Congress, Biodynamic Agriculture is
running four bus tours visiting Biodynamic and
organic farms in different parts of Australia, and
facilitating workshop sessions. The Biodynamic
Workshop sessions will allow existing organic and
conventional growers to explore how Biodynamics
can make a contribution to their enterprises, and the
progress Australian biodynamic farmers have made
towards a viable and satisfying agriculture.”
Hamish Mackay - Biodynamic Agriculture Australia
16 Organic Insights July 2005

Out and About
If you know of an Organics event happening in your local area, let us know! Send through
information and event details to the NASAA Office or e-mail to marketing@nasaa.com.au
What did I miss?
Retail Certification - ‘The Missing Link’
Information Session
With a growing consumer awareness of the
benefits of organic food, increasingly organic
retailers are playing a key education role as the
conduit between producer and consumer.
In recognising the growth in the number of
suppliers of organic product, NASAA recently
hosted a session dedicated to presenting the
benefits of organic certification within the sector
as a missing link in the guarantee of integrity
‘from paddock to plate’.
With 11 people in attendance, the session
provided a practical overview of the benefits
of certification. NASAA Certification Officer,
Kate Hamer, presented an overview of the
certification process and background to key
Standard changes emanating from a process of
industry consultation.
Bill Toulmin, NASAA Director and certified
retailer, provided a practical examination of the
Victorian retail industry, drawing from his own
personal experience in relating the benefits of
certification to his business.
The formal session facilitated lively debate and
discussion on the issues faced by the industry
in SA and the hard benefits provided by
certification.
*Special thanks to certified retailer Vince
Santucci, ‘Organic Solutions’ Malvern for
providing the venue.
If you missed the session and would like
further information about retail certification,
contact Brad Nott, Certification Officer at
NASAA on (08) 8370 8455 or e-mail to
certification@nasaa.com.au
Sunshine Coast Agricultural Show
Organic Courtyard Nambour
16th to 18th June 2005
Organised on behalf of the Sunshine Coast
Organic Producers Association, the Organic
Courtyard was a feature of the wider Sunshine
Coast Agricultural Show.
The presence of market stalls created a vibrant
and welcoming market atmosphere where
farmers, vendors and consumers rubbed
shoulders and swapped stories. In addition,
the event included two forum sessions held
on Organic Farming & Living and Community
Supported Agriculture.
NASAA took part in the event, undertaking a
presentation and providing information and
material on the certification process.
17 Organic Insights July 2005

IFOAM Director Bernward Geier
Australian Tour
IFOAM Director of International Relations,
Bernward Geier, recently visited Australia over a
two week period on a whirlwind media tour to
actively promote the upcoming World Congress
in September.
Bernward is editor and co-author of many
books on organic farming and related subjects
and has been published in some 80 popular
and scientific publications in the area of organic
agriculture and related fields. He is a member
of the International Federation of Agricultural
Journalists (IFAJ) and has been active in the
field of agricultural environmental politics for
25 years.
His consultancy, lobby and advocacy
experiences include work with UNO, FAO,
UNEP, WTO, OECD, the EU, as well as
with national governments and ministries,
Greenpeace, IUCN, WWF and PAN. He is an
advisor to Slow Food International and member
of the Sustainable Agriculture Advisory Board of
Unilever.
Whilst in Australia, Bernward visited most States
speaking with various radio, television and
press representatives about the organic industry
worldwide and the importance of the Congress
to local industry.
Eco Living Festival
Wayville Showgrounds, Adelaide
3, 4 & 5 June
This inaugural event provided the opportunity
to showcase products and services that are
promoting care for the environment in a
sustainable way.
Timed to coincide with World Environment
Day, the expo aims to educate and encourage
the general public to embrace Eco Living as the
new emerging lifestyle trend. Coordinators used
the opportunity to promote the upcoming Go
Organic Festival.
Upcoming
Events
Local
Take a Walk on the Organic Side
Victorian DPI - ‘Rutherglen’
19 July 2005
This half-day event will incorporate a focus on organic prime
lamb, sheep health, live animal assessment, perennial
pasture and organic standards. Morning tea included.
For more information, contact Michelle Smith or Viv Burnett
on (02) 6030 4500.
The South Australian Agribusiness
Showdown Conference
Adelaide Convention Centre
12-13 August 2005
Sponsored by Stock Journal (Rural Press), the Agribusiness
Association of Australia SA Chapter and Rural Solutions
SA, the event will illustrate the contributions from various
sectors of agriculture to the State’s economy, and facilitate
discussion on various topics including GMOs and Supply
Chain Pricing. Featuring a seminar presentation from
NASAA, the event will showcase the growth in organic
agriculture in the State.
Gardening Australia Festival
New South Wales – Sydney Showground,
Sydney Olympic Park
25 August – 28 August 2005
Victoria – Caulfield Racecourse, Caulfield
29 September – 2 October 2005
The ABC Gardening Australia Festival is widely regarded
by the industry as Australia’s premier gardening event of
the year. Why? It is the ideal place to meet an audience
that is passionate about gardening and actively looking
for new ideas and products. For further information,
contact the event organisers on (02) 8908 2200 or e-mail
to info@haymarketevents.com.au. Alternatively, visit the
website at www.gardeningaustraliafestival.com.au
12th Australian HACCP Conference
The Menzies Hotel, Sydney
5-9 September 2005
The annual conference will feature a week of activity
including trade exhibitions, food safety training and
workshops, onsite technical tours, winery tours and social
events.
As part of the speaker program, NASAA Director Rod May
will provide a presentation on the precautionary principle
with HACCP for organic food safety.
Updates on the conference are available at
www.haccptown.com. Alternatively, contact the
event organiser on (020 9898 0344 or email to
conference@haccptown.com
Fine Food Australia
Sydney Convention & Exhibition Centre
12-15 September 2005
Fine Food is the largest food event of its type in Australia,
alternating each year between Melbourne and Sydney. Last
year’s event – held in Melbourne - featured 800 exhibitors
from around the world and attracted a record 30,000
visitors including 2000 international buyers. For further
information visit the website at www.finefood.com.au
BodyforLifestyle Wellness Expo
Melbourne Exhibition Centre
16-18 September, 2005
As a new dawn breaks our horizon, the wellness revolution
is upon us. More individuals each day turn towards a
healthier lifestyle that will give them longevity and quality
of life. Held for the first time in Melbourne, the Body for
Lifestyle event is committed to bringing the wellness
message to the world.
For further information, contact the event organiser on
(03) 9791 8501 or visit the website at www.emanetwork.
com/wellnessexpo.php.
Fine Food Perth
Perth Convention & Exhibition Centre
9-11 October, 2005
Running for the first year, Fine Food Perth is a sister event
to the Fine Food Australia show, but with a strong local
flavour. Organisers expect buyers to attend from throughout
Western Australia and SE Asia. For further information visit
the website at www.finefood.com.au
Foodservice infocus Expo
Melbourne Exhibition Centre
21-23 November 2005
A new event for the foodservice sector designed to cater
for foodservice and hospitality buyers, the Foodservice
infocus Expo will be held every two years in Melbourne
– on alternate years to the Fine Food Expo. The event will
be strictly trade only providing the opportunity to meet
with thousands of buyers and decision-makers. For further
information visit the website at www.auexhibitions.com.au
or contact Martin Stobnic from Australian Exhibitions and
Events on 0412 254 003.
Fine Food Queensland
Brisbane Convention & Exhibition Centre
Brisbane, Australia March 26-28, 2006
The biennial Fine Food Queensland is a sister event to the
Fine Food Australia show and is the largest food industry
event in northern Australia. For further information visit the
website at www.finefood.com.au
International
Organic & Natural Korea
Convention & Exhibition Centre, Seoul
July 15-18 2005
Austrade Seoul, Korea and Queensland Department of
Primary Industries and Fisheries will be assisting Australian
companies to participate in the upcoming event.
Those interested in exhibiting should contact: (for those
outside Qld) Hae Sook Chung, Austrade Seoul on 822
398 2812 or e-mail to hae.sook.chung@austrade.gov.au;
(for those based in Qld) Geon Shim Prydon, Department
of Primary Industries and Fisheries on (07) 3239 3067 or
e-mail to geon.shimprydon@dpi.qld.gov.au
For further information, visit the website at
www.organicshow.co.kr
Organic Food Expo, Korea
July 22- August 15, 2005
Contact Organising Committee on (82 54) 780 2341 or
e-mail to hanasong79@naver.com
18 Organic Insights July 2005

15th IFOAM Organic World Congress
Adelaide, SA
21-23 September, 2005
NASAA will proudly welcome the world’s organic
community to Adelaide, through the hosting of the 2005
IFOAM World Congress. Further details on the event can be
found at www.ifoam2005.info
BioFach America
16-18 September 2005
Washington, D.C. USA
BioFach Japan
21-23 September, 2005
Tokyo, Japan
BioFach America Latina
16–18 November, 2005
Rio De Janeiro, Brazil
Organic China Expo
China International Exhibition Centre,
Beijing
November 9-12, 2005
Contact Organising Committee on fax 0086 10 64283382 or
e-mail to zengguang@tuhsu.com.cn
Middle East Natural & Organic Products Expo
Grand Hyatt Convention Centre
Dubai, United Arab Emirates
December 6 – 8, 2005
The Middle East is an upcoming and fast-growing market
for Natural and organic products, and the exhibition is
expected to attract over 9,000 visitors- buyers, importers,
distributors and wholesalers from all over the Middle East,
the Pan Arab region, the Indian Sub-Continent, the Levant
region, North Africa and the CIS countries.
For more information visit www.globallinksdubai.com.
BioFach Germany
Nuremburg
February 24-27, 2006
Contact NASAA on (08) 8370 8455 or e-mail to
marketing.officer@nasaa.com.au
Initiation
NASAA would like to publicly acknowledge the following
individuals and companies as they journey through the ranks
of certification. The listing includes operators new to organic
certification (pre-certification), operators achieving in-conversion
status or full certification status, and those who have achieved
additional levels of certification including JAS and NOP.
Congratulations and welcome to you all.
Listing current for period 1/2/2005 to 31/5/2005.
Precertification
Lindemann, Elisabeth
Macindoe, Ross
Rowe, Simon & Robert
Bennett, Jason & Annabel
Helps Road Nominees Pty Ltd
Bruce, Vince
Mountford, Andrew
Pilgrim, Kevin & Notburga
MMM Investment Pty Ltd
Bowlen, Christopher
West Hills Farm Pty Ltd
Bennett, Todd & Belinda
Carpenter, Dr David & Susan
Hambern Pty Ltd
McHugh, Ernest John and Byrne, Elizabeth
Pagett, Brian, Kristine & Nickolas
Wendlandt, Bernd
Klok, Robert & Patricia (Dawn)
Ellis, Barbara Antoinette
Edwards, Mark & Mesewinkel, Anna
Burgess, Simon
Retail
Reg# Names Trading As Level Region Certified For
R3629 Deliciously Organic Deliciously Organic Certified VIC Retail outlet
R8725 Organics at the Market Certified VIC Organic Retailer
R9293 Rhubarb Rhubarb Organics Rhubarb Rhubarb Organics Certified VIC Selling of Fresh Food, Dry Goods, Processed Goods
R9298 Holly Davis Real Food Holly Davis Real Food Certified NSW Prepared meals as listed on file
R9299 Yiro Organic Yiro Organic Certified SA The organic fast food and restaurant outlet
R9300 Dino’s Organics Pty Ltd Dino’s Organics Pty Ltd Certified NSW Retailing Organic Produce
19 Organic Insights July 2005

Processors
Reg# Names Trading As Level Region Certified For
3612M Ultra Grow Pty Ltd Fair Dinkum Fertilizers Certified VIC Fair Dinkum Liquid Seaweed, FD Lawn & Garden, FD Cosy
Wrap, FD Liquid Seaweed Mate, FD for Vegs, FD NB4A Org, FD
Kelp & Fish, Marrawah Gold, M Lawn & Garden, M Gold Mate,
M Gold for Vegs, NB3 Org
3613M Debco Pty Ltd Debco Pty Ltd Certified VIC Production of certified Compost
3620M Hybrid Industries Hybrid Industries Certified VIC Bio-Sea - FKF, Hydrolysed Fish, Soft Rock Phosphate, Liqui-Phos,
Liqui-Gyp, Liquid Kelp, Kelp Powder, Guano Phosphate,
Liqui-Cal, Bio-Sea Fish, Fulvic Acid, Humic Acid, Botanex
5261M Seaweed Sales Australia Seaweed Sales Australia Certified SA Seaweed Compost, Supabrew, Kelp Powder, Supastart
7111M Esperance Bay Orchards Esperance Bay Orchards Certified TAS Organic Herbicide
2518P New Directions Australia Pty Ltd New Directions Australia Pty Ltd Certified NSW re-packing and storage of organic essential oils
3615P Organic Elements Australia Organic Elements Aust & The Certified VIC Packing, Wholesaling, Home delivery and Exporting of Organic
Greenline Organic Dire
Produce
3616P Cypressbark Pty Ltd Olmera Fine Foods Certified VIC Bottling of NASAA certified Olive Oil
3623P KAS Organics Pty Ltd KAS Organics Pty Ltd Certified VIC wholesale and distribution of certified organic product
3625P Powells Malt Pty Ltd Powells Malt Pty Ltd Certified VIC Malting of Organic Grain
3636P Kyneton Olive Oil Kyneton Olive Oil Certified VIC Processing Olives for oil
5268P S Smith & Son Pty Ltd Yalumba Wine Company Certified SA Production of certified organic wine
6287P Morton Seed & Grain Merchants Morton Seed & Grain Certified WA The Production of rolled, instant, clipped, raw & kiln oats
Merchants
8109P Everprosper Food Industries Sdn Bhd Everprosper Food Industries Sdn Bhd Certified INT Manufacture of Organic Flour Noodles
4199M Madura International Madura International Certified QLD The wholesale and export of certified input products - Numax
Producers
Reg# Names Trading As Level Region Certified For
2503 McKillop, Ian Netley Lodge Olives Biodynamic NSW Olives
(In conversion)
2457 Caughey, James Sydney and Jennifer JS & JE Caughey Conversion NSW Sheep - Merinos, Prime Lambs, Wheat, barley, oats, lupins, peas
2492 Regenesis Enterprises Pty Ltd Regensis Enterprises Conversion NSW Citrus, Bushfoods, Mixed Fruit and Vegetables, Herbs
2499 Crawford-Lane, Jill Conversion NSW Beef Cattle
3574 F Westphal Nominees Pty Ltd F Westphal Nominees Pty Ltd Conversion SA Wheat, Oats, Safflower, Hay, Lambs, Barley, Beans
3593 Clarke, Les & Kim Price Clarke & Associates Conversion VIC Beef Cattle
3595 Mercer, Campbell Manna Hill Estate Conversion VIC Olives, Hazelnuts
3597 Hutton, Michael Scott & Chantelle Conversion VIC Mixed Herbs, Mixed Veg
3599 Richmond, Kenneth & Stella KJ & SA Richmond Conversion VIC Milk, Beef Cattle
5230 Eden, Peter Paradiso Garden of Eden Conversion SA Olives for olive oil
5267 Maragozidis, John & Anastasia Goanna Produce Pty Ltd Conversion SA var (CPS, Keene’s Seedling, Carmel, Fritz, Johnson, Summertown)
6249 Masters, Maurice, Elaine & Ray MF Masters & Son Conversion WA Ginkgo Biloba leaf and flower
6252 Lay, Maurice and Streckfuss, Jodie MJ Lay Conversion WA Ginkgo Biloba leaf and flower, Lime, Fig, Mulberry
6254 Crane, Sonya Clare & Denton, Richard Frederick New Mexico Trust Conversion WA Ginkgo Biloba leaf and flower, Mixed Vegetables
6264 Crkovsky, Michael & Hazel Pauline M & P Crkovsky Conversion WA Apples, Pears
6265 Bell, Barry & Mark & Linda Bell Organic Produce Conversion WA Mixed Vegetables & Mixed Herbs, chickens (meat & eggs)
6276 Pollitt, Kylie Bare Foot Organics Conversion WA Mixed Vegetables, Mixed Fruit
8112 Loh’s Organic Vegetable Garden Loh’s Organic Vegetable Garden Conversion INT mixed veg, mixed tropical fruit
2520 Richardson, Geoffrey & Savage, Carolyn Organic NSW Mixed Fruit, Mixed Berries, Eggs
5262 J & J Franchising Jurlique International Pty Ltd Organic SA Herbs
NASAA USNOP
Reg# Name Trading As Region Certified For
4129NOP Newsham, Randal Kenneth Newsham & Co QLD Beef Cattle
4156PNOP Comgroup Supplies Pty Ltd Comgroup Supplies Pty Ltd QLD Manufacture of certified organic meat patties (cooked & frozen)
4175PNOP Bunny Bite Farms Bunny Bite Farms QLD The peeling, dicing and sauteing of organic onions
8077PNOP Goroka Coffee Processors Ltd Goroka Coffee Processors Ltd PNG processing and sale of certified organic coffee (ie parchment) into
green bean
8081PNOP Coffee Connections Limited Coffee Connections Limited PNG Processing, storage and transport and handling of certified organic
vanilla and organic coffee by Purosa Ltd
New Applicants by State
NSW
Bernard Corporation Pty Ltd
Kent, Philip & Glenis
SA
Diana Olive Oil
WMC Resources
Furniss, Colin & Matthews, Leah
VIC
Marusic, Geoff
Jones, Philip & Robyn
Gleeson, Jeff & Heather
Mansfield Agricultural Land Trust
Rachele, Sebastiano
Tasman Group Services Pty Ltd
WA
Stoldt, Volker & Kirsten
Seymour Holdings (WA) Pty Ltd
QLD
Knowles, Robert & Rita
Montville Coffee
INT
Titi Eco Organic Food Industry Sdn Bhd
*includes applicants for JAS and NOP certification. A monthly updated listing of all licensed NASAA operators and products is available from the NASAA website at www.nasaa.com.au
20 Organic Insights July 2005

Product Listing
Listing of NASAA
Registered Input
Products*
The following licensees
are certified with NASAA
for the supply of registered
input products for use in
organic farming systems.
Current as at 1/6/05.
NSW
Campbell, Allan M
(2371M) Alstonville NSW
Phone: (02) 6628 0296
Fax: (02) 6628 0296
allanc@linknet.com.au
Fertiliser Vermicast in both solid and
liquid form
Bryants Holding Pty Ltd &
Tee Tree Pty Ltd (2487M)
Lennox Head NSW
Phone: (02) 6687 7081
Fax: (02) 6687 5050
info@oaklandgp.com.au
Composting and packaging of
distilled tea tree leaf
Four Seas NSW Ltd
(2483M) Deniliquin NSW
Phone: (03) 5881 8882
Fax: (03) 5881 6126
nicole@charliecarp.com
Fertiliser, Liquid Fish Fertiliser,
Charlie Carp
New Edge Microbials Pty
Ltd (2440M) Albury NSW
Phone: (02) 6025 0044
Fax: (02) 6040 0237
newedge@bigpond.com
Microbial Activator, Biomex,
Environoc (Fungal), Biomex Plus,
PSP Micro, Myco-gro
Rivcow Environmental
(2444M)
Baulkam Hills BC NSW
Phone: (02) 6953 5985
Fax: (02) 6953 5986
rivcow@webfront.net.au
Compost, Organic Compost for
zinc deficient soils and low zinc
intolerant crops
Sansom, Andrew & Nelli
(2516M) Myocum NSW
Phone: (02) 6684 7967
Fax: (02) 6684 7967
nelligaebler@hotmail.com
Seedlings, Growing Vegetable
Seedlings
Sea Magic Organics
(2395M)
Coffs Harbour NSW
Phone: (02) 6652 3131
Fax: (02) 6652 3132
seamagic@swiftdsl.com.au
Fertiliser, SM6 Liquid Seaweed, BD
Fish Emulsion, Seaweed Meal, BD
Seaweed Brew
Sims Marine (8088M)
24 Toohey Rd Wetherall
Sydney 2164 NSW
Phone: (02) 9756 2112
Fax: (02) 9756 2114
malcolm@sims.co.nz
The certification of Bio-stim
manufactured by Orgenz and
distributed by Sims Marine Pty Ltd
Terra Green Grow
(2400M) via Tabulam NSW
Phone: (02) 6661 3509
Fax: (02) 6661 3509
Fertiliser, Liquid Vermicast
“Green Grow”
Qld
Kriedemann Farms
(4168M) Alberton QLD
Phone: (07) 5546 2288
Fax: (07) 5546 1548
kriedemann@overflow.net.au
Mulch, Sugar cane mulch and
Veroom Industries compost
Plantmaster Products
International Pt Ltd
(4179M) Paradise Point QLD
Phone: (07) 5501 5288
Fax: (07) 5501 5299
jerrygilder@hotmail.com
Fertiliser, production of “Power Pellets”
Veroom Industries
(4145M) Kingsholme QLD
Phone: (07) 5546 6237
Fax: (07) 5546 6994
veroom@bigpond.com.au
Fertiliser, Manufacture of worm
castings (solids and liquid)
SA
Bickleigh Vale Farm (5231)
McLaren Vale SA
Phone: (08) 8383 0603
dbickford@ozemail.com.au
seedlings & seeds, vegetable and
specialist salad seedlings
Falg Nurseries (5251M)
Uraidla SA
Phone: (08) 8390 3208
Fax: (08) 8390 3616
falgnurseries@aol.com
organically grown seedlings
and plants
Fertico Fertilisers Pty Ltd
(5119M) Elizabeth SA
Phone: (08) 8252 2555
Fax: (08) 8252 2111
pvenus@fertico.com.au
Fertiliser, Organic Garden Booster,
Organic Blood and Bone
J.T. Johnson and Sons Pty
Ltd (5126M) Kapunda SA
Phone: (08) 8566 2204
Fax: (08) 8566 2198
rob@jtj.com.au
Mulch, Fertiliser, Johnson’s Water
Saver Pellets, Johnson’s Natural
Organic Soil Improver Mulch with
Dynamic Lifter
LF Jeffries Nominees
Pty Ltd (5125M)
Wingfield SA
Phone: (08) 8349 5588
Fax: (08) 8349 4712
enquiries@jeffriesgroup.com.au
Mulch, Compost, Jeffries Forest
Mulch, Jeffries Organic Compost
Munns Lawn Co (5226M)
Edwardstown SA
Phone: (08) 8277 8000
Fax: (08) 8277 1444
julie@munns.com.au
Soil Conditioner, Certified for the
manufacture of “Weta Lawn and
Garden”
Peats Soil and Garden
Supplies Pty Ltd (5161M)
Willunga SA
Phone: (08) 8556 5295
Fax: (08) 8557 7550
peatssoil@adelaide.on.net
Compost, “Nitra Mulch”,
“Organofert”, “Bio Organic Liquid
Fertiliser”, “Nitra Fines”, “Nitra
13”, “Chicken Manure Compost”,
“Organic Liquid Turf Conditioner” ,
Potting Mix
S.A. Composters (5129M)
Lonsdale SA
Phone: (08) 8387 4221
Fax: (08) 8387 4221
sacomp@senet.com.au
Compost
Seaweed Sales Australia
(5261M) Pasadena SA
Phone: (08) 8277 1000
Fax: (08) 8276 7702
seagold@firstpage.com.au
Fertiliser, Seaweed Compost,
Supabrew, Kelp Powder, Supastart
Sunburst Nominees
Pty Ltd (5232M)
Golden Grove SA
Phone: (08) 8734 4244
Fax: (08) 8734 4255
sunburst@sunnom.com.au
Fertiliser, Compost, Manufacture
of Vermicast, Compost Mix, Verm
Castings all sold in bulka bags
Tas
Esperance Bay Orchards
(7111M) Dover TAS
Phone: (03) 6298 1519
Fax: (03) 6298 1519
kelpind@kingisland.net.au
Herbicide, Organic Herbicide
Kelp Industries (7095M)
Currie, King Island TAS
Phone: (03) 6462 1340
Fax: (03) 6462 1535
brendon.francis@oakenterprises.com.au
Fertiliser, Wild harvested dried,
milled, granulated bull kelp
seaweed
Kelpomix Tasmania
(7109M)
East Devonport TAS
Phone: (03) 6424 8108
Fax: (03) 6424 2203
romaruss@bigpond.com
Fertiliser, Natureland Potting Mix,
Liquid Seaweed, Seaweed Mulch
Marrawah Kelp Pty Ltd
(7099M) Marrawah TAS
Phone: (03) 6457 1220
Fax: (03) 6457 1313
Fertiliser, Kelp Granules, Kelp Meal,
Kelp Chip, Kelp Combo
Soil First Pty Ltd (7045M)
Margate TAS
Phone: (03) 6231 3711
Fax: (03) 6231 4711
Fertiliser, Foundation Fish
Vic
APR Productions Pty Ltd
(3418M) Balwyn VIC
Phone: (03) 9830 1188
Fax: (03) 9830 1199
kssspr@ihug.com.au
Excel-Crop Fish Fertiliser
Arumpo Bentonite
Pty Ltd (3578M)
Mildura VIC
Phone: (03) 5021 0744
Fax: (03) 5021 0755
arumpo@ncable.com.au
Fertiliser Mining, processing and
packaging of Bentonite
Bantec International
Pty Ltd (3467M)
Langwarrin VIC
Phone: (03) 8790 8233
Fax: (03) 8790 8388
bantec@bigpond.com
Other Commercial “Freshaway”
Polyethylene Food Bags
Biogreen Ltd (3494M)
Melbourne VIC
Phone: (03) 9866 2305
Fax: (03) 9866 2306
agnes.hamilton@biogreen.info
Fertiliser Fibrous & humic peat
for potting mixes
Citrofresh Pty Ltd (3609M)
PO Box 5342
North Geelong VIC
Phone: (03) 5272 3013
Fax: (03) 5272 3144
info@citrofresh.com
Dilution and bottling of Citrox
- Citrofresh (14P & 14W), Croplife
Cytanz Biotechnologies
Pty Ltd (3319M)
PO Box 5342 Kew VIC
Phone: (03) 9847 0266
(03) 9720 7475
Fax: (03) 9847 0290
ron.frandsen@cytanz.com
Fertiliiser, Floratech” (microbial
based plant and soil nutrient
enhancer)
Debco Pty Ltd (3613M)
Tyabb Vic
Phone: (03) 5977 4755
Fax: (03) 5977 4921
markr@debco.com.au
Compost, Production of certified
Compost
Forbes - Wilson Group
Pty Ltd (3543M) Mildura Vic
Phone: (03) 5021 2222
Fax: (03) 5021 2048
Compost
Global Spill Control Pty
Ltd (3502M)
Airport West VIC
Phone: (03) 9335 5366
Fax: (03) 9335 4399
ken@gobalspill.com.au
ravi@citrofresh.com
Fertiliser, Other Commercial
Citrox BC Concentrate, Citrofresh
Super Concentrate, Aussan L, B
Hydro-Niglycine CM, Citrox 14W,
Citrofresh 14W, Citrofresh 14P,
Snobs, Croplife
Green Environmental
Pty Ltd (3426M)
Rosebud VIC
Phone: (03) 5982 2869
Fax: (03) 5986 2641
green@enviromulch.com.au
Mulch, Production of ‘Composted
Mulch’, ‘Double Mulch’, ‘Screen
Mulch’, ‘Overs’, ‘Chicken & Chips’
and ‘Horse & Chips’
Hillview Compost Pty Ltd
(3611M)
PO Box 106 Little River VIC
Phone: (03) 5282 2539
Fax: (03) 5282 3799
hillsand@datafast.net.au
Production of Compost
Hybrid Industries (3620M)
Airport West VIC
Phone: (03) 9335 4321
Fax: (03) 9338 8778
pparago2@bigpond.net.au
Fertiliser, Soil Conditioner
Bio-Sea - FKF, Hydrolysed Fish,
Soft Rock Phosphate, Liqui-Phos,
Liqui-Gyp, Liquid Kelp, Kelp Powder,
Guano Phosphate, Liqui-Cal,
Bio-Sea Fish, Fulvic Acid, Humic
Acid, Botanex
Multicrop (Aust) Pty Ltd
(3264M) Bayswater VIC
Phone: (03) 9720 2200
Fax: (03) 9720 5051
miltond@multicrop.com.au
Fertiliser, Other Commercial
Maxicrop Multiple Concentrate,
Maxicrop Natural, Maxicrop
Seamate, Multicrop Fish Emulsion,
Nutrimol Vitagran, Multiguard Snail
and Slug Pellets, Nutrimol Vitalic
Omnia Specialities (Aust)
Pty Ltd (3456M) Morwell VIC
Phone: (03) 5133 9118
Fax: (03) 5133 9114
gperry@omnia.net.au
Soil Conditioner, Fertiliser
K-Humate, Calsulmag, Humigrow,
Humacal, K-Fulvate Liquid,
K-Humate Granulated, Organic
Humate, Purafish, Fulvic Acid,
Purakelp
Rijk Zwaan Australia Pty
Ltd (3475M)
Daylesford VIC
Phone: (03) 5348 5528
Fax: (03) 5348 5530
mandy@rijkzwaan.com.au
Seed, Mixed Vegetable Seeds
Crown Organics (3487M)
Stawell VIC
Phone: (03) 5358 1834
Fax: (03) 5358 1826
crownorganics@comcen.com.au
Microbial Activators BM,
BM Ecobashi,
Ultra Grow Pty Ltd (3612M)
Wattle Glen VIC
Phone: (03) 9438 3041
Fax: (03) 9308 1522
clyresearch@bigpond.com
Fertiliser, Fair Dinkum Liquid
Seaweed, FD Lawn & Garden, FD
Cosy Wrap, FD Liquid Seaweed
Mate, FD for Vegs, FD NB4A Org,
FD Kelp & Fish, Marrawah Gold, M
Lawn & Garden, M Gold Mate, M
Gold for Vegs, NB3 Org
Vicmill Natural Fertilizers
P/L (3169M)
Shepparton VIC
Phone: (03) 5831 2780
Fax: (03) 5831 3272
vicmill@iinet.net.au
Fertiliser, Production of Complete
Organic Fertiliser (COF), Organic
Booster, Fiskel, PSK, Pasture
WA
David Gray & Co Pty Ltd
(6003M) Palmyra DC WA
Phone: (08) 9337 4933
Fax: (08) 9337 8316
jdom@davidgray.com.au
Fertiliser, Gro Natural Fish Emulsion
Malatesta Greenorganic
Recycling (6227M)
Bunbury WA
Phone: (08) 9725 4144
Fax: (08) 9725 4659
mrp@gateway.net.au
Soil Conditioner, Compost, Mulch, A
Soil Conditioner, Country Compost,
Country Mulch
Marine Solutions WA
(6161M) Melville WA
Phone: (08) 9330 1060
Fax: (08) 9330 1060
Fertiliser, “Natural Fish Nutrient”
and “Fish & Kelp Blend 401” and
“100% Liquid Kelp” and “Phos Plus
125” and “Molyphos”
Natrafert & Gardeners
Direct (6241M)
Ocean Reef WA
Phone: (08) 9402 0823
Fax: (08) 9307 1692
phil@natrafert.com.au
Fertiliser Natrafert “Gods Gift to
Gardeners 30 litres and Gardeners
Direct “Gods Gift to Gardens” 30
litres
Organic 2000 (6113M)
Carabooda WA
Phone: (08) 9407 5182
Fax: (08) 9407 5331
org2000@bigpond.com
Fertiliser, ‘Multigrow’ and
‘Multigrow with Blood and Bone’
River Nominees Pty Ltd
(6273M)
PO Box 95 Bayswater WA
Phone: (08) 6278 2111
Fax: (08) 6278 2122
info@purearth.com.au
Base Compost, Organic Compost,
Azalea Mix, General Mix, Exotic
Mulch, Premix
Sustainable Ventures
Pty Ltd (6177M)
Cottesloe WA
Phone: (08) 9384 3789
Fax: (08) 9384 3379
admin@organicfarming.com.au
Fertiliser, Soil Conditioner, Organic
Farming Systems Fish Emulsion,
Organic Farming Systems Fish Plus,
Concentrated Humus - Liquid Soil
Conditioner and Foliar Spray
WA Composts Pty
Ltd (Custom Composts)
(6237M) Mandurah WA
Phone: (08) 9581 9582
Fax: (08) 9581 9585
info@customcomposts.com.au
Compost, Mulch, Premium
Compost, Moisture Mulch and
Premium Mulch
International
Certified Organics Ltd
(8082M)
Auckland New Zealand
Phone: +64 9525 3432
Fax: +64 9525 3462
h.firth@certified-organics.com
Organic Interceptor, Wetting Agents
Suraya Compost Fertiliser
(Pvt) Ltd (8022M)
Ratmalana SRI LANKA
Phone: +94 11 2736 910
Fax: +94 11 2735 455
siddalep@slt.lk
Fertiliser, Compost Fertilizer
Products
compatible
with NASAA
standards
The following list identifies
products assessed as being
compatible with NASAA
Standards. The types of
product listed will include
farm inputs, processing
aids and additives,
biodegradable products,
sanitisers and cleaning
aids, farm equipment,
packaging products etc.
NSW
Ausasia Link (9802PL)
Sydney NSW
Phone: (02) 8257 3338
Fax: (02) 9475 0933
info@ausasialink.com
Bio-degradable products,
Packaging products, BioFilm
Bags, BioFilm Bag Garden,
BioAgro/BioAgri Agricultural Film,
Bio Garden Film
Jaymak Pty Ltd (9804PL)
Frenchs Forest NSW
Phone: (02) 9454 7766
Fax: (02) 9454 7700
mark@jaymak.com.au
Jaymak Mould & Bacteria Program
As a new service, NASAA
encourages operators to
consider listing products
that are compatible with,
but outside of, the scope of
existing Standards.
Products meeting
criteria for compatibility
will be listed on the
NASAA website at
www.nasaa.com.au
For further information,
including listing criteria,
visit the NASAA website or
contact the NASAA Office
or e-mail to; marketing.
officer@nasaa.com.au
* Whilst it is not mandatory
to use certified input
products it is the
responsibility of certified
operators to ensure that all
inputs used comply with
standards requirements.

Organic Insights is printed on 100% recycled paper.