Corporate Social Responsibility - Scomi Energy & Logistics ...

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24 SCOMI ENGINEERING BHD ANNUAL REPORT 2010

CORPORATE SOCIAL RESPONSIBILITY 

SCOMI ENGINEERING BHD ANNUAL REPORT 2010 

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CORPORATE SOCIAL RESPONSIBILITY 

At Scomi, we are 

fully cognisant of our 

responsibility not only to 

optimise shareholder value, 

but also to contribute 

positively towards the 

advancement of the 

communities we operate 

within. We firmly believe 

that the Group does not 

operate in isolation and 

as such we are steadfast 

in our stand that our 

business objectives and 

decisions should take 

into consideration the 

sustainability of our 

actions in order for us to 

attain sustainable growth. 

Not only do we wish to 

be an organisation of 

international repute with 

the best in products, 

services and processes, 

we also wish to be an 

organisation that cares. 

On this premise, we have made corporate social 

responsibility the cornerstone of our efforts. 

An integral part of our Formula 2011 initiative, 

our Corporate Social Responsibility (“CSR”) 

efforts allow us to positively impact our human 

capital, the community, the environment and 

our stakeholders. 

The Marketplace 

Shareholder Engagement 

Scomi is aware of the value of maintaining 

continuous communication with our investors 

and key stakeholders in order to ensure a 

mutual understanding of objectives. As such, 

the Group recognises the benefit of utilising 

diverse modes of communication especially 

electronic communication tools in order to 

keep them updated on the Group’s latest 

developments in a timely manner. 

Our dedicated Investor Relations team 

proactively communicates with our 

shareholders and the investing community 

with continuous updates on the company 

through “Letter to Stakeholders”, regular 

meetings, briefings, road shows (both locally 

and internationally) as well as conferences. 

Nevertheless, we are always mindful of the 

fact that we need to ensure any company 

announcements that have a material effect is 

made to Bursa Malaysia beforehand. 

The Workplace 

People are indeed our valuable asset and in 

acknowledging that people make the ultimate 

difference in the success of our business, 

we established an integrated human capital 

strategy to nurture our employees. 


Through this initiative, we are focused on 

developing a performance-driven, engaged 

and motivated workforce who epitomise the 

values of the Scomi brand. 

Whether they are stationed in an office or are 

out in the field, we seek to provide our people 

with the essential tools as well as conducive 

working environments to maximise their 

potential. 

Talent Development 

We realise that highly trained employees are 

the backbone of our operations. Moreover, we 

practice a culture of transformation in order 

to remain relevant in the sectors we operate 

within and this would not be possible without 

our staff members on board. 

On that note, during the year under review, 

we renewed our commitment to the 

continuous growth of our staff by providing 

them with training and career enhancement 

opportunities that would supply them with 

the edge needed to thrive in our competitive 

business environment. 

Our dedicated Group Learning and 

Development (“GLaD”) team oversees our 

talent development initiatives which are 

carried out across the Group. This includes inhouse 

training conducted in 2010 by GLaD in 

Malaysia, Dubai, India, Indonesia, Thailand, US, 

Australia, UK and Singapore. Topics covered 

include Induction, Financial Skills, Performance 

Management Development & Coaching Skills, 

Competency Based Assessment, Creativity & 

Innovation, Teamwork, Customer Service, Time 

Management & Goal Setting, Presentation 

Skills and Balanced Scorecard. 

Our initiatives for the year included the 

following: 

• The Management Trainee Programme 

is a fresh graduate programme where 

management trainees are exposed to all 

facets of Scomi’s business in preparation for 

senior executive positions. In the 18-month 

programme, the trainees underwent 

a specific and intensive development 

programme where they were attached to 

different departments to further enhance 

their skills and provide them with a broad 

range of knowhow, which will be invaluable 

as they progress in their careers. 

• The Executive Management Programme 

aims to provide middle level management 

with an opportunity to enhance leadership 

skills as well as an occasion to network 

with their global counterparts. This 5-day 

programme has been part of our talent 

development initiative since 2007 and 

during the year under review, we organised 

two Executive Management Programmes, 

one in Kuala Lumpur in May with 24 

participants as well as one in Dubai in 

November with 20 participants. 

• The Management Leadership 

Development Programme is organised for 

senior management and aims to develop 

future top leadership for the organisation. 

In this programme, the managers learnt 

diverse management knowledge, 

leadership styles and necessary skills to 

handle the challenges of a global business 

environment today. 


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CORPORATE SOCIAL RESPONSIBILITY cont’d 

• The Work @ Scomi & Induction 

Programme is a core mandatory training 

programme for all new employees, 

designed to introduce Scomi, its culture 

and brand. 

• Mentoring Programme is a programme 

targeted to provide select managers with 

one on one mentoring in order to help 

them deal with the challenges and issues 

they face as they move up the leadership 

ladder. The mentors serve as a sounding 

board for the managers and provide them 

with feedback. This programme also serves 

as a mechanism for the development of 

employees to fill key positions in future, as 

part of Scomi’s succession plan. 

• Project Grooming Amazing Engineers 

(“GAME”) by Scomi Engineering aims 

to develop young engineers to become 

well rounded rail engineers, as part of 

our talent pipeline initiative. In this 

12-month programme, the engineers 

were given exposure to various aspects of 

rail engineering, manufacturing, product 

assurance and project delivery areas, as 

well as development of soft skills, in line 

with the Scomi brand and their future 

roles. 

Employee Communication 

We appreciate that it is important to constantly 

keep the employees informed of important 

updates and likewise for the management to 

constantly get feedback from employees. This 

is achieved via the following initiatives: 

strategic information, business direction, 

performance status and updates; accessible 

to Scomi employees across the globe, 

conducted via teleconference or webcast 

facilities. In addition, Town Hall sessions 

were also carried out throughout the 

group, where small groups were selected 

of 10 to 15 employees of the same level 

to have private sessions with the Group 

Chief Executive Officer or the Presidents 

of Business Units to discuss any issues that 

they might have at the workplace. 

• Global Executive Meeting is an annual 

event for senior management from global 

operations, aimed at re-examining and 

realigning strategies as the Group moves 

forward, gaining a better understanding 

of each business stream, improving on 

communication as well as strategising on 

marketing plans in order to strengthen 

market share globally. Leaders attending 

this meeting will subsequently cascade 

the business direction, information and 

key messages to their respective staff 

throughout the organisation. 

Facilities for Employees 

While we believe that the professional 

development of our people is vital to our 

growth, we place equal importance to 

enhancing their quality of life at work. During 

the year under review, we have taken various 

steps in the interest of the welfare of our 

employees at the work place. 

• Open Communication Sessions 

that promote sharing of knowledge, 


• Relocation of Headquarters (“HQ”) 

to 1 First Avenue, Bandar Utama – 

1 First Avenue, a certified ‘Green’ Building 

provides our employees with better 

facilities and care. The office is equipped 

with a ‘sick bay’ and nursing rooms; and 

‘surau’ for both men and women on every 

floor. The neighbourhood also provides 

good public amenities - lots of eateries 

in the nearby mall and a bus hub at the 

Central Park Avenue. 

• North KL Facility – The Group provides 

residential quarters for the workers 

stationed at this facility. The new monorail 

factory is also equipped with shower 

facilities and ample locker space for 

employees, along with a recreational room 

for leisure activities. 

• Scomi Sports Club (“SSC”) was established 

to create an informal platform for employees 

to network and build relationship with other 

colleagues. Managed by employees, SSC 

gives employees free reign in organising 

sporting activities such as bowling, futsal, 

darts, netball, and volleyball throughout 

the year as well as events such as the 

‘family days’. The employees are grouped 

into different teams to encourage friendly 

competition and instil a sense of teamwork 

and togetherness. 

Safety & Health Initiatives 

It is our responsibility to provide a safe and 

healthy workplace for our people and to 

give proper regard to the conservation and 

protection of the environment throughout our 

business operations and activities. 

The Group places great emphasis on Health, 

Safety & Environment (“HSE”) practices 

and procedures as they are implemented 

throughout its operations. Realising that safe 

workplace practices and a high regard for the 

environment are integral to our continued 

success, we take every effort to ensure excellent 

HSE practices are inculcated among our 

employees and that the safety of our customers 

and the communities we operate within is 

continuously upheld. In order to encourage 

employees to adopt the right attitude towards 

health and safety, the HSE team in every 

location organises various safety awareness 

events. These events saw us executing various 

HSE-related engagement and teamwork 

activities which included general safety talks, 

toolbox talks specific to operations as well 

as fire safety briefings and demonstrations. 

We also have Safety Observation Cards to 

encourage people to report a safety or health 

hazard when sighted or occurring. Hence, we 

prioritise maintaining HSE standards by always 

benchmarking ourselves against industry 

standards. 

The Group’s dedicated HSE Committee 

which comprises of representatives from 

both employees and senior management is 

committed to instituting health and safety 

initiatives. At Scomi’s Global HQ, among the 

initiatives that have been established is the 

formation of the Emergency Response & First 

Aider Teams and a fully equipped First Aid 

Room. At Scomi Engineering, we have also 

instituted a Personal Protective Equipment 

(“PPE”) policy with regards to enforcement, 

issuance and replacement of PPE. 


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CORPORATE SOCIAL RESPONSIBILITY cont’d 

During the year under review, Scomi Engineering 

was also awarded the Environmental 

Management System ISO 14001:2004 and 

Occupational Health and Safety Management 

System OHSAS 18001:2007 Certificates. 

The Environment 

Rapid economic growth and industrialisation 

has caused serious environmental challenges 

throughout the world. There is increased 

emphasis on the importance of preventive 

measures to mitigate and minimise negative 

environmental effects at source, to increase 

conservation efforts and ensure sustainable 

development of both exhaustible as well as 

renewable energy resources. 

At Scomi, our commitment to the environment 

is exemplified through our investment in 

sustainable business practices and processes. 

We have made it a point to leverage on 

technology and intellectual capital to create 

best-in-class clean, green solutions aimed 

at obtaining the highest level of customer 

satisfaction while at the same time contributing 

towards a sustainable environment. 

Environmental Initiatives 

Project “EnviroUs” was launched in January 

2010 with a tagline ‘If There’s No Earth, There’s 

No Us’. This project, which focused on our 

products and processes, was key to drive all the 

green initiatives by the organisation. 

During the year under review, various initiatives 

were implemented, among them were 

environmental E-bulletins, bi-weekly E-tips, 

Green Luncheon Talk on Sustainable Living, 

which highlighted and educated Scomi staff 

on current environmental issues, and stressed 

on the importance of reducing, reusing, and 

recycling daily wastes. As a testament to our 

commitment to the environment, we managed 

to achieve our target of a 20% reduction in 

printing costs during the year under review. 

‘Green’ Facility – October 2010 marked the 

official relocation of our Global Headquarters 

to 1 First Avenue in Bandar Utama, Petaling 

Jaya, Selangor which has a Green Building 

Certification. Energy conservation, highly 

efficient systems to optimise energy usage, 

environmentally safe coatings and paints are 

just some of the features in this new ‘green’ 

building. 

Energy Efficient Products: Utilising green 

technology aided us in efficient energy 

consumption and reducing the negative impact 

on the environment. SUTRA or Scomi Urban 

Transit Rail Application – offers, amongst many 

features, an improved direct-drive propulsion 

system and lower vehicle weight translating 

into an energy-efficient monorail system. 

Furthermore, the monorail also promotes 

the use of public transportation which would 

reduce the use of private vehicles, thus reducing 

carbon emission levels to the environment. 

Scomi Engineering also garnered the Malaysian 

Trade & Industry Recognition award as well as 

the coveted Product Excellence Category of 

the Industry Excellence Award organised by 

the Ministry of International Trade & Industry. 


The Community 

With the understanding that effective 

community relations are essential to our 

success and necessary for our holistic growth, 

in each of Scomi operations across 29 

countries, we ensure our CSR programmes 

make a difference to the community. Each 

year, we contribute to various programmes by 

raising standards of living and enriching the 

quality of life, or through developing people 

and organisations so that they in turn become 

effective contributors to society. 

Part of this effort was executed through 

employees participation in various communitybased 

activities under our very own Project 

Pyramid which was carried out with the theme 

“Bridging Us”. Launched in 2007, Project 

Pyramid was designed to foster a familyfriendly 

culture and to create a mentoring; 

and networking platform amongst employees. 

This was done through the active participation 

and contribution to the activities conducted. 

Project Pyramid is about giving back to the 

communities or the environment where Scomi 

operates in be it locally or around the world. 

Over and above this, Scomi has an objective to 

develop an internal environment and inculcate 

a culture that is conducive for individuals from 

all walks of life, race & religion to perform 

effectively together. 

Project Pyramid Season 3 was officially launched 

in September 2010 and was a continuation of 

our efforts to encourage our staff members 

to be passionate about giving back to their 

community. This time, all employees in Malaysia 

were divided into 4 teams to execute their CSR 

initiatives. Each team was given “Seed” fund 

that is used to raise more funds so that greater 

benefits can be achieved. 

Project Pyramid Season 3 kicked off with the 

participation by all 4 houses in the Terry Fox 

Charity Run, an annual international event in 

aid of cancer research. Funds were channelled 

to the Cancer Research Initiatives Foundation 

(“CARIF”). From thereon, each house continues 

with their initiatives which include the Coastal 

Clean Up project, Save the Marine and Tiger 

Awareness project, Spa & Foot Massage for the 

Staff; and Bringing Joy to the Children of the 

Paediatric Oncology Wards of the University 

Kebangsaan Malaysia Medical Centre 

(“UKMMC”). The Project Pyramid Season 3 

continued with many more CSR activities by all 

4 houses and the closure was celebrated with 

an exciting “Debat Perdana” or Premier Debate 

by representatives from all houses. 

Philanthropy and Volunteerism 

Through Yayasan Scomi, we provided 

educational assistance and scholarships 

for needy students as well as rural school 

programmes, motivational programmes and 

provision of basic food for orphans, the poor, 

the underprivileged, the disabled and the 

senior citizen communities. 

The Group also joined in the effort to spread 

awareness on breast cancer by sponsoring 

buses to mobilise the crew of the Breast Cancer 

Awareness Campaign 2009-2010. Organised by 

the PRIDE foundation (“Pink Ribbon Deeds”) in 

collaboration with the National Population and 

Family Development Board (LPPKN) under the 

Ministry of Women, Family, and Community 

Development, the campaign was carried out in 

seven states throughout Malaysia from October 

2009 to March 2010. 


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