Final Data Pushes THE AMAZING RACE CANADA ... - Bell Media
Final Data Pushes THE AMAZING RACE CANADA ... - Bell Media
Final Data Pushes THE AMAZING RACE CANADA ... - Bell Media
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MEDIA RELEASE<br />
<strong>Bell</strong><strong>Media</strong>PR.ca<br />
twitter.com/CTV_PR<br />
<strong>Final</strong> <strong>Data</strong> <strong>Pushes</strong> <strong>THE</strong> <strong>AMAZING</strong> <strong>RACE</strong> <strong>CANADA</strong> Debut<br />
into the Record Books<br />
– Series premiere delivers a cumulative average audience of 4.7 million across <strong>Bell</strong><br />
<strong>Media</strong> channels –<br />
– <strong>Final</strong> <strong>Data</strong> pushes premiere ratings up 17% to 3.5 million –<br />
– Last night’s episode delivers 2.91 million viewers –<br />
To tweet this release: http://bit.ly/13wNBSA<br />
TORONTO (July 30, 2013) – It’s the biggest premiere ever. After three weeks, <strong>THE</strong><br />
<strong>AMAZING</strong> <strong>RACE</strong> <strong>CANADA</strong> continues its reign as the #1 program this summer. In fact,<br />
newly released final data for the series premiere (July 15) now reveals a 17% surge in<br />
audience to 3.5 million viewers making <strong>THE</strong> <strong>AMAZING</strong> <strong>RACE</strong> <strong>CANADA</strong> the biggest<br />
series debut ever in Canada, surpassing previous record holder CSI: NY (3.2 million) in<br />
2004.<br />
With 13 airings, original episodes and repeats, across CTV, TSN, and TSN2, <strong>THE</strong><br />
<strong>AMAZING</strong> <strong>RACE</strong> <strong>CANADA</strong> has a cumulative reach of 10.6 million total viewers for a<br />
cumulative reach of 37.9% of English Canadians. Series premiere alone delivers a<br />
cumulative average audience of 4.7 million across these channels.<br />
**<strong>Media</strong> Note** – Download photos from <strong>THE</strong> <strong>AMAZING</strong> <strong>RACE</strong> <strong>CANADA</strong><br />
at <strong>Bell</strong><strong>Media</strong>PR.ca.<br />
Last night’s non-elimination episode drew 2.91 million (2+), up from a week ago.<br />
Overall, 4.7 million unique viewers watched the third episode with the audience growing<br />
throughout the broadcast to peak at 3.5 million viewers when host Jon Montgomery<br />
revealed to Tim Sr. and Tim Jr., the final team at the Pit Stop, that they were safe from<br />
elimination. The episode is available now on demand across CTV’s digital platforms,<br />
including CTV.ca, the CTV App, the CTV Mobile channel on <strong>Bell</strong> Mobile TV, and<br />
through video on demand partners such as <strong>Bell</strong> Fibe TV, and tonight on TSN at 12<br />
midnight ET/PT.<br />
For the third week in a row, the episode overwhelmingly won Monday night nationally<br />
with total viewers and all key demos. In Ontario alone, <strong>THE</strong> <strong>AMAZING</strong> <strong>RACE</strong><br />
<strong>CANADA</strong> grew 8% compared to last week climbing to a season high of 1.19 million
viewers. In Calgary, the city featured prominently in last night’s episode, <strong>THE</strong> <strong>AMAZING</strong><br />
<strong>RACE</strong> <strong>CANADA</strong> saw at least double digit growth delivering a series high with all key<br />
demos 12.3 (A18-34), 9.4 (A18-49), and 10.2 (A25-54).<br />
Next week on <strong>THE</strong> <strong>AMAZING</strong> <strong>RACE</strong> <strong>CANADA</strong> (airing Monday, Aug. 5 at 9 p.m.<br />
ET/PT on CTV and live on CTV Mobile), the racers embark on an epic trek across the<br />
mighty Canadian north, where things get icy both in the water and on land. And in the<br />
Yukon, a Speed Bump trips up the Tims. Here are this week’s results:<br />
1. HAL and JOANNE #bodybreak – Married “BodyBreak” Fitness Icons<br />
2. KRISTEN and DARREN #kristenanddarren – Dating Couple<br />
3. JET and DAVE #jetanddave – Best Friends<br />
4. VANESSA and CELINA #vanessaandcelina – Sisters<br />
5. JODY and CORY #jodyandcory – Brothers<br />
6. HOLLY and BRETT #hollyandbrett – Married Doctors<br />
7. TIM SR. and TIM JR. #timetimeARC – Father and Son<br />
Fans of the series can also catch additional Race action online with the digital<br />
companion series INSIDE <strong>THE</strong> <strong>RACE</strong> WITH BLACKBERRY. Hosted by Danielle<br />
McGimsie (@MissDMcG) and Teddy Wilson (@TeddyWilson), married “BodyBreak”<br />
fitness icons Hal and Joanne join the co-hosts for an exclusive BBM video chat<br />
interview, discussing the night’s episode.<br />
Anchoring CTV’s Summer 2013 schedule, <strong>THE</strong> <strong>AMAZING</strong> <strong>RACE</strong> <strong>CANADA</strong> airs<br />
Mondays at 9 p.m. ET/PT on CTV and live on CTV Mobile (visit CTV.ca to confirm<br />
local broadcast times), as well as on demand across CTV’s digital platforms:<br />
including CTV.ca, the CTV App, the CTV Mobile channel on <strong>Bell</strong> Mobile TV, and<br />
through video on demand partners such as <strong>Bell</strong> Fibe TV following the broadcast.<br />
<strong>THE</strong> <strong>AMAZING</strong> <strong>RACE</strong> <strong>CANADA</strong> also airs on TSN Tuesdays at 12 midnight ET/PT,<br />
and on TSN2 on Wednesdays at 8 p.m. ET/PT.<br />
SOCIAL MEDIA LINKS:<br />
CTV:<br />
Twitter:<br />
@jrmonty12<br />
@CTV_PR<br />
@CTV_Television<br />
@AmazingRaceCDA, #RaceCDA<br />
@BlackBerry, #InsidetheRace<br />
@chevroletcanada<br />
@AirCanada<br />
@Interac<br />
Facebook:
https://www.facebook.com/ctv<br />
facebook.com/TheAmazingRaceCanada<br />
facebook.com/BlackBerryNA<br />
facebook.com/chevroletcanada<br />
facebook.com/aircanada<br />
facebook.com/interac<br />
Pinterest:<br />
pinterest.com/CTVTelevision/the-amazing-race-canada/<br />
About CTV<br />
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports,<br />
information, and entertainment programming, CTV has been Canada’s most-watched<br />
television network for the past 12 years in a row. CTV is a division of <strong>Bell</strong> <strong>Media</strong>,<br />
Canada’s premier multimedia company with leading assets in television, radio and<br />
digital. <strong>Bell</strong> <strong>Media</strong> is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest<br />
communications company. More information about CTV can be found on the network’s<br />
website at CTV.ca.<br />
– CTV –<br />
Source: BBM Canada<br />
CTV electronic audience databases incorporate data beginning in 1994.<br />
Audiences prior to August 31, 2009 based on BBM Nielsen <strong>Media</strong> Research Mark II<br />
meters.<br />
For more information, please contact:<br />
Jacqui VanSickle, CTV, 416.384.5091 or Jacqueline.vansickle@bellmedia.ca<br />
Emily Young Lee, CTV, 416.384-4633 or Emily.YoungLee@bellmedia.ca