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As part of our strategic marketing plan it is my pleasure to launch here today the international campaign: “Together Works” The campaign is based on strengthening partnership and cooperation between our clients and our industry. We know that if we join hands and pool our strengths, we will be able to cross this bridge together and forge a new and better reality for the jewelry industry as a whole. On Monday morning, the jewelry trade will wake up to Together Works – on some of the leading US industry websites – you can see the banner campaign here and in trade magazines. This is just one part of a multifaceted B2B campaign that will reach out to our buyers worldwide throughout 2009. As you can see –the campaign is built around the image of the handshake – for several reasons. Firstly - it is still, today, how business is done in the diamond industry worldwide. Yes, on a handshake. And of course, that old Yiddish world – Mazal. Whether it is with a Japanese, French, Israeli, or American accent – this is still how deals are sealed. The image also serves to portray a sense of familiarity – that is part of the long standing relationships of our companies and their clients. Finally – the image firmly encapsulates the campaign title – Together Works. And with it we are launching a toll free number – 1888 42-WORKS. And I quote from the ad itself: If you are a wholesaler, retailer or manufacturer we offer you direct access to thousands of Israeli diamond suppliers to help you with your immediate diamond needs – quickly, professionally and reliably. We invite you to contact our representatives with any requests that you may have - whether you are seeking a specific cut, size or shape, special offers for buying trips or any question concerning our industry. : The toll free number will operate 24 hours per day, seven days a week and be a direct connection for our ongoing and new clients to reach out to us with their immediate diamond needs. Their requests will be uploaded, in real time, to our portal and all Israeli diamond companies with the goods being requested will also receive text messages. In this way we will be providing an unparalleled and immediate service to assist buyers.
The toll free number will also be used for the trade seeking general information on buying diamonds, travelling to Israel and special offers for buyers- such as the unique program we launched several months ago, that has IDI covering hotel stays for buyers at a Ramat Gan Hotel for four nights per week. And has proved a great success. As I have already said – Together Works is a multi-faceted strategic marketing program that will take place in throughout 2009. It incorporates a distinctive platform of services to our members in Israel, and, as you see in this campaign – a series of unique efforts worldwide to promote the industry and support business during these turbulent times. We will be unveiling throughout 2009 these special projects – and updates will be available on our portal – which I know that you are all more than familiar with. In fact we have created a mini-site devoted to this campaign where updates on our initiatives can be followed in real-time. And this is not all. Yes, in direct correlation to what you are going to hear from John Peters shortly, we are also revealing today the first in a series of social media initiatives that the IDI will be undertaking in 2009 in order to demonstrate exactly how much Together Works. As of this moment, we have an Israeli Diamond Industry blog that will provide you with constant updates and insights from inside the industry. Via the blog, it is our goal to develop an online B2B community and create a place for diamond buyers and sellers, jewelry retailers, manufacturers, wholesalers and of course, members of the trade press, to come together to share their ideas, issues, and have even greater, direct 24/7 communication with Ramat Gan. So, as you can see The Israeli Diamond Industry has not and will not be resting on its laurels for a moment. It is indeed shaping up to be an interesting and ambitious year for all of us and we look forward to updating you every step of the way. I would like to end on a positive note and remind you all that optimism is a vital ingredient to ensure success during difficult times. I thank you for joining us today and appreciate your attention.
Page 1 and 2: IDI's Strategic Marketing Program -
Page 3: Mr. Moti Ganz, President of the Int

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