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51. How they saved LEGO<br />
Dr. Derek Cabrera noticed something really disturbing. The secret to LEGO’s success was the<br />
switch from all-purpose LEGO sets, with blocks of different sizes and colors, to predefined kits,<br />
models that must be assembled precisely one way, or they’re wrong.<br />
Why would these sell so many more copies? Because they match what parents expect and what<br />
kids have been trained to do.<br />
There’s a right answer! The mom and the kid can both take pride in the kit, assembled. It’s<br />
done. Instructions were followed and results were attained.<br />
LEGO isn’t the problem, but it is a symptom of something seriously amiss. We’re entering a<br />
revolution of ideas while producing a generation that wants instructions instead.<br />
Stop Stealing Dreams Free Printable Edition 39