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MEDIA RELEASE
FAIR CAPE REACHES MILESTONE OF 10 000 TH SCHOOL CHILD TO VISIT THEIR MILKING
PARLOUR
Durbanville, 21 September 2009 - Fair Cape Dairies, manufacturers of Fair Cape Free
Range milk and diary products, celebrated a remarkable milestone today when
the 10 000 th child visited their milking parlour on the Fair Cape school tour
programme. Molenbeek School, a school for mentally handicapped learners with
special educational needs in Maitland, Cape Town, were the group that passed the
10 000 mark today.
The Fair Cape school tour programme was officially established in 2005 and since
then has had more than 70 Cape schools pass through the dairy farm. A dairy farm is
a fascinating place for a young child, which is why Fair Cape has opened their doors
to the community through their school tour programme. Fair Cape hopes to play an
important role in education of primary school learners, not only in dairy farming
activities, but also in environmental conservation matters and the ethical treatment
of animals. Fair Cape have always had a transparency policy with their milking
practices and the school tours programme is a fun way for learners to learn first hand
where their daily milk comes from. In keeping with their Fair Cape Free Range
brand promise to ‘do the right thing’, Fair Cape has also recently been carbon
assessed by the Global Carbon Exchange to develop ways in which to neutralise their
carbon footprint in the future.
Molenbeek School learners who visited the farm were aged from 6-12 years, ranging
from foundation phase grade R to grade three levels. They were shown an
informative presentation by Fair Cape’s resident milk lady and public relations officer,
Sonja Cornelissen, and were then taken on a tractor drive around the farm where
they got to see the cows being milked on the state-of-the-art milking carousel. They
were also taken into the cows’ spacious living environments and were allowed to
touch and pet some of the Fair Cape calves. They were taught about the cows’
living and eating habits and all the steps that Fair Cape take to ensure that their cows
live in super comfort and are the happiest cows around. Fair Cape differentiates their
Fair Cape Free Range milk based on the wellbeing of their animals and the
environmental friendliness of their facilities.
As part of the Molenbeek Primary holistic approach to specialised learning, excursions
and outings play a very important role, as it helps to stimulate the learners and
broaden their educational scope. Outings are funded wholly through donations as
the school is partly funded by the Western Cape Education Department. This is why
Fair Cape selected Molenbeek School to share in this remarkable milestone – it’s a
way for Fair Cape to give back to the community and bring a day of fun and
surprises to these deserving children, whilst helping to support the education goals of
the school.
Molenbeek School caters for approximately 150 severely mentally handicapped
learners between the ages of 6 to 18 years. Majority of the learners come from
impoverished backgrounds and a large percentage of them live with guardians, in
foster homes or in children’s homes. Molenbeek School strives to offer specialised,
professional education and nurture each student emotionally, physically and
intellectually to develop at their own rate, teaching them to become self-sufficient
and independent. Their primary objective is to ensure each child’s successful
integration into the community.

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“We consider our school tour programme as part of our overall brand strategy to ‘do
the right thing’. As a socially responsible company, we feel it is important for us to play
a part not only in consumer education, but also in the education of our youth. Our
school tours programme is an intrinsic part of our value-added offering and we offer
them free of charge, it’s another way for us to give something back to the
community,” says Louis Loubser, Fair Cape’s marketing director.
For more information on Molenbeek School, contact 021 511 4507 or e-mail
admin@molenbeek.wcape.school.za. To read more about Fair Cape and their Fair
Cape Free Range offerings visit www.faircape.com.
* Cape Town based company, Fair Cape Dairies, produce Fair Cape Free Range Milk in an
environmentally friendly manner with animal well-being, being paramount. The Friesland cows
are fed only natural products with no animal by-products or added hormones, ensuring that
the milk is 100% natural, the best possible milk for consumers. To ensure that the milk they
produce is of the very best quality, the cows are kept in large enclosures, allowing free
movement, thereby subscribing to the Fair Cape Free Range ethos. The Fair Cape range of
dairy products consists of milk, yoghurts, desserts and a variety of fruit juices.
-ENDS-
Released on behalf of Fair Cape Dairies
Issued by:
For further information please contact:
Armstrong PR
Amelia Schreuder
Tel: 021 713 3513
E-mail: amelia@armstrongpr.co.za
Joel Serman
Fair Cape Commercial Manager
Tel: 021 557 7600
E-mail: joel@faircape.com
Date: September 2009