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feature<br />

I LOVE<br />

IRELAND<br />

FESTIVAL<br />

BY MARTIN LEROUX<br />

Commence the wearing of the green. Saint<br />

Patrick’s Day is just around the corner,<br />

and Japan is preparing to celebrate its<br />

love affair with Ireland—a relationship<br />

spanning more than three centuries.<br />

Time has strengthened the Land of the Rising<br />

Sun’s infatuation with the Emerald Isle. Asia’s<br />

first Saint Patrick’s Day parade took place in Tokyo<br />

back in 1992—and the tradition is still going<br />

strong, beckoning green-clad crowds to march<br />

down Omotesando.<br />

But it’s more than just a spirited stroll. Held in<br />

tandem with the parade, the I Love Ireland Festival<br />

spotlights the culture, bringing together musicians,<br />

artists, sports enthusiasts and business<br />

experts to show what makes Ireland unique.<br />

According to Haruka Masumizu, PR officer of<br />

the Irish Network Japan (INJ, www.inj.or.jp) and<br />

organizer of the festival, Japan’s affinity with<br />

Irish culture can be attributed to its universality.<br />

“It fascinates such a wide range of people,<br />

young and old, irrespective of background or<br />

nationality,” she says. “Irish culture—be it dance,<br />

music, literature or food and drink—which has<br />

always strengthened ties among Irish emigrants<br />

around the world, works also to bond Japanese<br />

and Irish people together.”<br />

This year marks the I Love Ireland Festival’s<br />

second installment, and it promises to be bigger<br />

than the last. “Irish music will be the main<br />

theme of this year’s parade,” adds Masumizu.<br />

“We will have bands and baton twirlers from<br />

Japanese universities; Okinawa dancers; Tokyo<br />

pipe bands; as well as the wonderful brass<br />

sounds of the U.S. Army Band.”<br />

Also scheduled to perform are Beoga, a<br />

Grammy-nominated Irish fusion band making<br />

their Japan debut; Tricolor, a traditional Irish<br />

band comprising Japanese members; and some<br />

of the principal dancers from “Riverdance.”<br />

Speaking of the popularity of Irish arts and<br />

culture, Festival coordinator Yasuko Teramachi<br />

says, “One of the characteristics of Irish culture<br />

is its simplicity, similar perhaps to the Japanese<br />

‘zen’ philosophy, which seems to have been<br />

forgotten nowadays.”<br />

While there will be performances aplenty,<br />

the Japan branch of the Comhaltas Ceoltóirí<br />

Éireann (CCE Japan, http://comhaltas.jp)—a<br />

group dedicated to promoting Irish music,<br />

art and dance—will also have a booth on-site<br />

offering information on the arts and local<br />

classes.<br />

Ireland’s own Gaelic football, a sport that’s<br />

gaining traction in Asia, is also represented.<br />

Differing from soccer, the sport is played with<br />

a round ball with 15 members per team. Goalposts<br />

are of the same shape as those of rugby,<br />

with what resemble soccer goals added.<br />

Luke Dillon, vice chairperson of the Japan<br />

Gaelic Athletic Association (Japan GAA, www.<br />

japangaa.org), says the GAA uses the sport as<br />

a medium to promote Irish culture and build<br />

cross-cultural relationships.<br />

“The social aspect is key, with friendships<br />

and bonds built up though various events,” Dillon<br />

explains. “This not only applies to Japan<br />

GAA but to all Irish organizations within Japan.”<br />

Business is also an important facet of cultural<br />

exchange. The Ireland Japan Chamber<br />

of Commerce (IJCC, www.ijcc.jp), established<br />

in 2008, works to fortify relations between<br />

the Irish and Japanese business communities<br />

through seminars and networking events; and<br />

also will be present at the Festival.<br />

“Ireland can be an attractive location for<br />

Japanese companies to locate their European<br />

operations,” says Gerard Mulligan, IJCC president.<br />

“It has a highly-educated population that<br />

is one of the youngest in Europe, is Englishspeaking<br />

and an excellent doorway to the 500<br />

million-strong European markets.<br />

“Likewise, Japan is an attractive market for<br />

Irish companies looking to compete in overseas<br />

markets.”<br />

To fully immerse yourself in the Emerald Isle,<br />

the I Love Ireland Festival might be the ticket.<br />

March 15, 10am-6pm. Yoyogi Park. Harajuku<br />

or Meiji-jingūmae. www.iloveireland.net<br />

07

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