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feature<br />
I LOVE<br />
IRELAND<br />
FESTIVAL<br />
BY MARTIN LEROUX<br />
Commence the wearing of the green. Saint<br />
Patrick’s Day is just around the corner,<br />
and Japan is preparing to celebrate its<br />
love affair with Ireland—a relationship<br />
spanning more than three centuries.<br />
Time has strengthened the Land of the Rising<br />
Sun’s infatuation with the Emerald Isle. Asia’s<br />
first Saint Patrick’s Day parade took place in Tokyo<br />
back in 1992—and the tradition is still going<br />
strong, beckoning green-clad crowds to march<br />
down Omotesando.<br />
But it’s more than just a spirited stroll. Held in<br />
tandem with the parade, the I Love Ireland Festival<br />
spotlights the culture, bringing together musicians,<br />
artists, sports enthusiasts and business<br />
experts to show what makes Ireland unique.<br />
According to Haruka Masumizu, PR officer of<br />
the Irish Network Japan (INJ, www.inj.or.jp) and<br />
organizer of the festival, Japan’s affinity with<br />
Irish culture can be attributed to its universality.<br />
“It fascinates such a wide range of people,<br />
young and old, irrespective of background or<br />
nationality,” she says. “Irish culture—be it dance,<br />
music, literature or food and drink—which has<br />
always strengthened ties among Irish emigrants<br />
around the world, works also to bond Japanese<br />
and Irish people together.”<br />
This year marks the I Love Ireland Festival’s<br />
second installment, and it promises to be bigger<br />
than the last. “Irish music will be the main<br />
theme of this year’s parade,” adds Masumizu.<br />
“We will have bands and baton twirlers from<br />
Japanese universities; Okinawa dancers; Tokyo<br />
pipe bands; as well as the wonderful brass<br />
sounds of the U.S. Army Band.”<br />
Also scheduled to perform are Beoga, a<br />
Grammy-nominated Irish fusion band making<br />
their Japan debut; Tricolor, a traditional Irish<br />
band comprising Japanese members; and some<br />
of the principal dancers from “Riverdance.”<br />
Speaking of the popularity of Irish arts and<br />
culture, Festival coordinator Yasuko Teramachi<br />
says, “One of the characteristics of Irish culture<br />
is its simplicity, similar perhaps to the Japanese<br />
‘zen’ philosophy, which seems to have been<br />
forgotten nowadays.”<br />
While there will be performances aplenty,<br />
the Japan branch of the Comhaltas Ceoltóirí<br />
Éireann (CCE Japan, http://comhaltas.jp)—a<br />
group dedicated to promoting Irish music,<br />
art and dance—will also have a booth on-site<br />
offering information on the arts and local<br />
classes.<br />
Ireland’s own Gaelic football, a sport that’s<br />
gaining traction in Asia, is also represented.<br />
Differing from soccer, the sport is played with<br />
a round ball with 15 members per team. Goalposts<br />
are of the same shape as those of rugby,<br />
with what resemble soccer goals added.<br />
Luke Dillon, vice chairperson of the Japan<br />
Gaelic Athletic Association (Japan GAA, www.<br />
japangaa.org), says the GAA uses the sport as<br />
a medium to promote Irish culture and build<br />
cross-cultural relationships.<br />
“The social aspect is key, with friendships<br />
and bonds built up though various events,” Dillon<br />
explains. “This not only applies to Japan<br />
GAA but to all Irish organizations within Japan.”<br />
Business is also an important facet of cultural<br />
exchange. The Ireland Japan Chamber<br />
of Commerce (IJCC, www.ijcc.jp), established<br />
in 2008, works to fortify relations between<br />
the Irish and Japanese business communities<br />
through seminars and networking events; and<br />
also will be present at the Festival.<br />
“Ireland can be an attractive location for<br />
Japanese companies to locate their European<br />
operations,” says Gerard Mulligan, IJCC president.<br />
“It has a highly-educated population that<br />
is one of the youngest in Europe, is Englishspeaking<br />
and an excellent doorway to the 500<br />
million-strong European markets.<br />
“Likewise, Japan is an attractive market for<br />
Irish companies looking to compete in overseas<br />
markets.”<br />
To fully immerse yourself in the Emerald Isle,<br />
the I Love Ireland Festival might be the ticket.<br />
March 15, 10am-6pm. Yoyogi Park. Harajuku<br />
or Meiji-jingūmae. www.iloveireland.net<br />
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