Shoptalk May 2013 4 to 8.pub - SDEA

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and
Display Equipment Association
24 Croydon Road
Caterham
Surrey CR3 6YR
T: 01883 348911
F: 01883 343435
E: enquiries@sdea.co.uk
www.shopdisplay.org
Editor: Lawrence Cutler
May 2013
See the latest Retail Signage
Solutions at European Sign Expo
The new dedicated sign exhibition European Sign
Expo, 25-27 June 2013 at ExCeL London is shaping up
to be a key event for the retail industry.
Visitors will be able to explore the latest visual
communication solutions for instore use from a host of
key exhibitors. Products on display vary from
dimensional lettering and logos, signage display
systems, digital signage, kiosks, illuminated displays
and more.
Inside this issue:
European Sign Expo 1
New Members 2
VM & Display Show Review 2
New Members continued 3
Beauty Retailing 3
In addition to viewing equipment and ideas on display,
attendees can also access a range of content including
sessions on digital signage in retail, instore and
packaging, among other quality educational seminars.
Make sure you schedule some time in your diary to visit
the show to see the full range of visual communication
channels in one location to enhance your business.
See sdea along with sdea member companies
Albion Design & Fabrication Ltd, Fairfield
Displays & Lighting Ltd, Mid West Displays Ltd,
UK Point of Sale Group Ltd and Unibox.
The European Sign Expo will focus exclusively on the
following key segment areas for architectural and
informational signage:
Illuminated Displays
Electronic Digital Signage
Channel Lettering
Dimensional Signage
Engraving & Etching
sdea Summer BBQ 4
iHold interactive POS displays 4
Mesh safety and security solutions 4
Ormiston’s senior foreman retires 5
Daylight effect LED spotlights 5
Roostein introduces Neo range 6
EuroShop 2014 - Grants increased 6
Protean brings exhibition to life 7
Counter Factory revitalises salon 7
HL launches Ad’Lite LED Flexi 7
Diary dates 8
Alplas ‘Aisle Fin Holder ‘ 8
LED energy saving floodlight 8
Defining a word and a moment 8
The organisers are targeting over 3,000 individual sign
visitors to their first event and expect over 12,000
visitors in total through the doors as The European Sign
Expo will be open to all FESPA London visitors. FESPA
is the exhibition for the wide format print industry.
You can register now for your FREE visitor pass
at www.europeansignexpo.com
Marketing Week Live at Olympia, London (26-
27 June) is open the same week as the European
Sign Expo and also features a number of sdea
members including: Albion Design & Fabrication
Ltd, arken POP Ltd, B-Loony Ltd, Impulse Point of
Purchase Ltd, Lighthouse Display International Ltd
and Pennant Shop Equipment Ltd

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Welcome to all our new members
who have joined the Association
since our February edition.
2B Interface Ltd
Bedford, MK41 7PH
T: 0800 433 4949
E: filomena@2binterface.com
www.2binterface.com
Recruitment and employment agency
providing comprehensive service for
permanent and temporary labour.
Experienced recruitment team have
thorough understanding of recruitment
practices, and offer individual service.
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The annual VM & Display Show
was a sell out this year, attracting a
wider range of members than in
recent years. Perhaps a reflection
on the lack of an industry wide
show until EuroShop next
February. Reaction from
exhibitors was very
favourable - many had
been desperately awaiting
an upturn in confidence
among buyers.
Here is a pictorial view of a
stunning looking show.
A. T. Industries Ltd
Grantham, NG31 7BG
T: 01476 593050
E: sales@atindustries.co.uk
www.atindustries.co.uk
Recreate totally realistic seasonal and
background scenes with A.T. Industries
standard and bespoke felt, jacquardwoven
and printed floorcoverings/
wallcoverings for stunning visual effects,
in retail and window display.
BFP Executive Recruitment
Derby, DE21 4BJ
T: 01332 565125
E: john@bfpexecutiverecruitment.co.uk
www.bfpexecutiverecruitment.co.uk
Established since 1990, BFP offers
recruitment and more, including
psychometrics, coaching and
leadership development, to companies
in the retail design, POP/POS and shop
fitting sectors.
Big Ben Themes Ltd
Dunnington, YO19 5LR
T: 01904 488880
E: sales@bigbenthemes.com
www.bigbenthemes.com
Themed props for display, especially
giant sports and music themed props,
Americana & traditional British,
continental and bespoke themed
artefacts.
Bohle Ltd
Dukinfield, SK16 4PP
T: 0161 342 1100
E: info@bohle.ltd.uk
www.bohle-group.com
Bohle manufactures and supplies a
comprehensive range of products for
glass installations as well as a wide
range of convex mirrors for security
applications.
Compact Lighting Ltd
Portsmouth, PO3 5SF
T: 02392 652999
E: sales@ compact-lighting.co.uk
www.compact-lighting.co.uk
Compact Lighting design and
manufacture a complete range of
innovative products to create premium
lighting solutions for retail, hospitality
and display environment.
Continued on opposite page...
The team at GDP would like to say
a big Thank You to everyone who
visited us at the VM & Display
Show. We were delighted to meet
so many new and existing clients
from the Retail and Store Display
Industry.
We provide the ‘Complete Service’
from innovative design creations
through to high quality
manufacture and in-store
execution. As a supplier of
premium world class VM
equipment, high-end retail
furniture and realistic mannequins.
GDP has extensive manufacturing
capabilities, providing a wide
spectrum of materials and finishes.
This is supported by our
experienced project managers
based in numerous regions of the
world to ensure that every project is
delivered on time, on spec. without
compromising the design.
We are aware that some of our
competitors claim to offer the same
benefits. But many of our clients
tell us that we do it better, always
going that extra mile to ensure that
you and your customers get total
satisfaction...without the headache…
So simply...Retail Made Easy.
Please get in touch if you would like
to learn more about how we may be
of service.
Please get in touch..
Tel. +44 (0)1582 433 771
Matt.kimber@gdproject.eu
www.gdprojects.eu

Glencourt Associates Ltd
Copthorne, RH10 3HD
T: 01342 712253
E: post@glencourt.co.uk
www.glencourt.co.uk
Glencourt Associates is a professional
Executive Search consultancy that
sources high calibre candidates for
management and Director vacancies
within the retail design, storefitting and
POS/POP market, throughout all
European countries.
Impulse Point of Purchase Ltd
Sandy, SG19 1RZ
T: 01767 682756
E: sales@impulsepop.co.uk
www.impulsepop.co.uk
Specialists in the design and
manufacture of retail displays.
KLM Engineering Ltd
Earith, PE28 3QF
T: 01487 840885
E: info@klmeng.co.uk
www.klmeng.co.uk
Bespoke Retail Display solutions:
Shelving, cabinets, display units, point
of sale units manufactured in metal,
glass, wood, plastic. We design,
manufacture, assemble, install.
Lucky Fox
Hove, BN3 3ED
T: 01273 721 777
E: info@luckyfox.uk.com
www.luckyfox.uk.com
Creative solutions for the retail display
industry including prop making, window
display, fixture design and manufacture,
bespoke mannequin design and
manufacture, shopfitting, press events
and interior design.
Nabco Sales
St. Albans, AL1 5UG
T: 01727 841828
E: info@nabcosales.com
www.nabcosales.com
Retail shelving and display suppliers
that offer unrivalled customer service in
distributing, designing and
manufacturing the best value display
solutions for your stores.
POP Display London Ltd
West Thurrock, RM20 3FH
T: 01708 689520
E: ideas@popdisplay.co.uk
www.popdisplay.co.uk
Designers, manufacturers &
international suppliers of POS
accessories. We are able to quote for
most display products used in the retail
industry - message & label holders,
leaflet dispensers, poster systems,
magnets, wobblers, suckers &
merchandising prongs etc.
Panache Display Ltd
London, W3 0SL
T: 020 8752 2520
E: sales@ panachedisplay.co.uk
www.panachedisplay.co.uk
Panache Display is a specialist
designer, supplier and manufacturer of
mannequins and display accessories.
We offer a bespoke production and
renovation service and are the UK agent
for Bonami Mannequins, New John
Nissen and Siegel & Stockman.
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By Kate Shepherd, Director,
Strategy & Insight, Checkland
Kindleysides.
Beauty retailing is getting
creative. We explore the key
trends driving growth in this
highly competitive sector.
Beauty retailing is flourishing.
Despite the global economic gloom,
the sector remains resilient as
consumers throughout the world
continue to invest in health and
beauty products. Drawn by the
relative buoyancy of the market,
competition is high, with new brands
entering the market at an astounding
pace and players within the grocery
market seeking to claim further share
of spend.
As brands and retailers battle to
stand out in-store, the beauty
retailing landscape has become a
rich source of design innovation.
Over the past decade, we have been
tracking global consumer and design
directions in this dynamic sector and
some interesting patterns and
insights have emerged. The most
successful, ground breaking
concepts are those that are
completely attuned to the complex
wants and needs of the beauty
consumer and there are three key
trends driving growth:
01 Beauty Playgrounds
Capturing the imagination of a beauty
consumer that is more confident and
experimental than ever, brands and
retailers are introducing ‘Beauty
Playgrounds’ that enable consumers
to play, test and try in-store.
On a large scale, Selfridges Beauty
Workshop in London and Beauty
Bazaar by Harvey Nichols perfectly
illustrate this evolution from product
display to product interaction. While
at concession level, the Clinique
Experience Bar comes complete with
product sound effects,
demonstrating how this level of
consumer engagement can be
encouraged even at small scale.
02 Beauty Edit
Choice editing and guidance are also
key areas of design innovation;
appealing to consumers who are
often overwhelmed by choice and
pushed for time.
The BeautyMart concept in Harvey
Nichols, along with M&S Your
Beauty, are both key indicators of this
shift towards a more considered and
curated product offer, purposefully
designed to demystify and aid
product choice. NewBeauty at Fred
Segal in Los Angles also presents
products in an edited way, offering a
broad range of handpicked products
that are ‘tried-and-true favourites -
curated by the editors and staff at
NewBeauty’.
03 Beauty on-the-run
With many beauty products bought
as a simple repeat purchase, the
emphasis on speed and efficiency is
high. Brands such as Clinique with
their ‘Grab & Go’ format are leading
the way, demonstrating how simple
messaging, signage and intuitive
product display/merchandising can
guide consumers to a purchase with
ease.
Beyond the store, brands and
retailers are experimenting with new
ways of reaching out to the
consumer; enabling them to shop
anytime, anywhere. Harnessing the
latest advances in digital technology,
the Hamburg drugstore
Budnikowsky launched virtual
shopping posters in several German
cities to mark the launch of its first
Aliqua natural cosmetics online
shop. The Quick Response posters
displaying virtual shelves piled high
with natural cosmetics products were
placed in key locations, including
underground and urban railway
stations, enabling consumers to use
the QR code to order products via
their smartphone.
Beauty Futures
Looking ahead to the future of beauty
retailing, many of these trends will
continue to evolve as brands and
retailers seek ever more innovative
and original ways of capturing the
consumers’ attention.
Selfridges Beauty Workshop, London
Throughout the world, we anticipate
that the notion of Holistic beauty will
gain pace. Emphasising the
importance of outer and inner beauty
combined, brands and retailers will
seek to educate consumers and offer
a broad range of products to meet this
need. The boundary between
fashion and beauty is also likely to
continue to blur, as beauty brands
physically align themselves more
closely to fashion offers in-store and
adopt a ‘Fast Beauty’ approach to
product innovation.
Pennant Shop Equipment Ltd
Oswestry, SY10 8GA
T: 01691 670191
E: info@pennant.co.uk
www.pennant.co.uk
A UK manufacturer of acrylic display
equipment. We offer over 500 standard
products as well as a bespoke service
including branding and design.
Plastic Formers Ltd
Denton, M34 6PF
T: 0161 320 7200
E: tim@plasticformers.co.uk
www.plasticformers.co.uk
We are a well established, industry
based, plastics fabrication and
modelling company serving both
commercial and industrial markets,
PoP, PoS. We supply what you want,
when you want it and at the right price.
Brand and retail marketing expertise
supported by state of the art equipment.
Profile Lighting Ltd
Bishop's Stortford, CM23 5PB
T: 01279 757595
E: enquiries@profile-lighting.co.uk
www.profile-lighting.co.uk
Manufacturer of lighting products for
retail, commercial, healthcare,
education and local authorities.
Bespoke and standard quality products
to meet tight programmes.
Promo Plastics
Newtown Saint Boswells, TD6 0PP
T: 01835 823333
E: info@promoplastics.net
www.promoplastics.net
Bespoke acrylic point of sales displays
for retail, laser engraving service,
suppliers to many 5 star hotels in the UK
and abroad.
Shopfitting Warehouse by Drakes
Display Ltd
Poole, BH12 4BJ
T: 01202 735858
E: sales@shopfittingwarehouse.co.uk
www.shopfittingwarehouse.co.uk
A specialist in providing simple retail,
storage and display solutions.
Shopfitting Warehouse offers a
contemporary, fresh approach, speedy
delivery and consistently excellent
service.
Tube and Wire Display Ltd
Ashton-U-Lyne, OL7 0NE
T: 0161 339 4877
E: chris@tubeandwire.co.uk
www.tubeandwire.co.uk
Manufacturers of point of sale display
stands – bespoke displays – display
hooks and accessories.
Universal Fibre Optics Ltd
Coldstream, TD12 4DT
T: 01890 883416
E: rob@fibreopticlighting.com
www.fibreopticlighting.com
UFO manufacture and supply LED and
fibre optic lighting systems for retail
display. We also have a design and
install service. UFO is an international
company.

New Event
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The success of the Christmas
Lunch over the last couple of
years along with feedback from
members asking for more
networking
opportunities has
encouraged us to
organise an informal
Summer BBQ.
The first event will be
held in an old style
London Pub with a
reputation for good
food.
The venue is The Water Poet in
Spitalfields, just off Shoreditch
High Street. It’s an easy stroll
from Liverpool Street station
past Spitalfields Market or from
Shoreditch High Street tube
where you can see the
amazing Boxpark pop-up mall.
Full details will be sent out very
soon. In the meantime please
save the date, Wednesday
10th July at 1.00pm
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Omnichannel retailing has become
a necessity rather than a trend for
retailers of all shapes and sizes. It’s
more important than ever to
implement new marketing strategies
in order to engage customers and
boost sales. So, it was no surprise
when independent fishmongers,
Sandy’s, approached
imageHOLDERS to deploy a
selection of their iHOLD Tablet
Enclosures and Kiosks as part of a
new, in-store interactive POS
display.
Sandy’s marketing strategy was the
first in the UK to integrate
imageHOLDERS new kiosk – the
iHOLD Poser Table with Illuminated
LED branding. Sandy’s customers
use this interactive display as a form
of self-service kiosk. Customers
engage with the iPad to access
online fish recipes via Sandy’s
website. Users then have the option
to print these recipes from a printer,
which connects to the iPad via
Bluetooth – or email themselves.
It’s not just Sandy’s opening hours
that benefit from the use of tablet
enclosures. Whilst the fishmongers
is closed, Sandy’s window display
now incorporates an iHOLD Counter
Top iPad Enclosure displaying slide
shows and promotional material for
passing trade. An innovative
example of how an independent
retailer can benefit from interactive
POS displays.
Sandy’s feedback has been very
impressive, including a rise in
customer experience and
satisfaction, along with a more
prominent online presence and
increase in sales. Sandy’s are now
looking to deploy more iHOLD
Tablet Enclosures in the coming
months.
Contact:
t: 0207 241 1220
e: sales@imageholders.com
w: www.imageholders.com
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Oracle Storage Systems delivers a
wide range of high-end safety and
security solutions throughout the UK
for the back of house retail areas.
This mesh partitioning system is
kept in stock for quick deliveries and
an installation service can also be
offered.
Mesh Partitioning System
Oracle’s mesh partition system is a
very cost-effective modular mesh
panel system, which can be
customised to fit to your specific size
requirements. The mesh system has
a quality guarantee and is available
in varying security levels. Panels are
easy to assemble on-site, resulting
in optimised stockroom areas.
Standard components and a wide
range of standard panel dimensions
help Oracle to provide tailor-made
storage solutions of the highest
quality. The benefits of mesh
partitioning are widespread - mesh
partitioning allows natural light to
filter through and facilitates sprinkler
systems to aid in fire safety.
This website
www.steelmeshpartitioning.co.uk
will give you more information with
video on how the system is
manufactured.
Contact:
t: 01635 32032
e: sales@oraclestorage.co.uk
w: www.retailshelvingstorage.co.uk

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Long life LED spotlights that fit a wide
variety of display systems have just
been announced. Each light outputs
the equivalent of 150w and up to 35
lights may be connected from a
single power supply. Light emitted is
high-quality daylight effect with a
3000 colour temperature and the
spotlight uses a lens to create an
effective flood beam. The units each
have an integrated power switch/
transformer and a metal case with
built-in heatsink for long LED life.
Flexibility is provided by several
features and accessories. There is a
fully adjustable tilt and rotate
mechanism. A range of power cords
and extension leads are available so
the lights can be arranged in both
series and parallel. A variety of panel
clips may be supplied for use with
different width panels and non-
Octanorm systems.
A five year guarantee is included.
Prices ex. VAT and delivery LED
Spotlight £149. See our website for a
technical brochure and the complete
price list of lights and accessories.
Contact:
t: 020 8545 2945
e: solutions@octanorm.co.uk
w. www.rtdsystems.co.uk
Amalio Martinez, the senior
manufacturing foreman at Ormiston
Wire, has retired after an impressive
47 years of service. However,
Amalio will continue to work onsite
part-time as a factory foreman,
employing the wealth of experience
he has clocked up since joining the
company in 1966.
“Everyone at Ormiston Wire
recognises that Amalio has always
been very passionate about his
work,” commented Mark Ormiston,
Managing Director, Ormiston Wire.
“His attention to detail is exceptional
and we will continue to benefit from
his dedication and expertise.” The
policy of offering staff the opportunity
to stay on beyond retirement if they
wish to is nothing to do with
government policy but is a wellestablished
tradition that has been
observed by Ormiston Wire for many
years.
Ormiston Wire has established this
culture of continuity from the
beginning; the specialist wire and
braid manufacturing company was
founded by James Ormiston in 1793
and six generations later the
company is still led as an
independent and family-run
business by his descendant, Mark
Ormiston.
For further information contact,
Ormiston Wire, 1 Fleming Way,
Worton Road, Isleworth, Middlesex
TW7 6EU.
t: 020 8569 7287.
f: 020 8569 8601.
e: info@ormiston-wire.co.uk Web:
w: www.ormiston-wire.co.uk

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Based on fluid lines, pared back
styling and silhouettes so clean they
verge upon the architectural,
Roostein’s new NEO range is as
versatile as it is striking.
Inspired by the loose, sweeping
marks made intuitively by fashion
designers when sketching out initial
ideas, each form has been simplified
to render it perfectly ageless.
Finished in sleek, high-gloss white
the resulting poses are classically
elegant but distinctly modern.
An alternative to hyper-realistic
figures that require full styling NEO’s
more abstract, forms can be
embellished and adorned as much or
a little as desired – making them as
suitable for independent boutiques
seeking a single stand-out figure as
big brands building up to a roll out.
Four variations of head allow the
forms to be repeated in larger
groupings, two of which can be
adapted to suit full hair and make-up.
Thanks to their sculptural contours
the NEO series appear as dynamic
from a distance as they do at close
range, delivering a look that’s as
compelling in windows as it is instore.
Contact:
t: 020 7381 1447
e: sales@adelrootstein.com
w: www.rootstein.com
Grants for EuroShop 2014 increased to £1,500
The Government wants us
to export and they are
prepared to help members
to do just that with grants of
£1,500 towards the cost of a
stand at EuroShop. The
advertisement below is an
example of how UKTI will be
promoting its services over
the next few months.
For those of you who are
new to our industry,
EuroShop is the largest,
most exciting and best retail
exhibition on the planet.
Here are a few facts. It’s
held every three years in
Düsseldorf, Germany. At
the last event, in 2011, over
2,000 exhibitors from 53
countries saw 107,000
visitors, 60% of whom were
from outside Germany. The
next event is in February
2014 and over 1,000
companies have already
applied to exhibit.
Contact Lawrence Cutler
lawrence@sdea.co.uk for
information.

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The Natural History Museum in
London chose to work with Protean to
deliver the walling for the Salgado
Genesis Exhibition. The Protean
Reform system was installed over a 7
day period providing a seamless art
gallery finish to the temporary
environment utilising 18mm FR MDF
cladding which at the end of the event
will be dismantled and returned to
stock for reuse within the next
temporary, semi-permanent or
travelling exhibition.
Helping to reduce landfill and
consider the environment as well as
showcasing jaw dropping images of
landscapes, wildlife and remote
communities by this world-renowned
photographer.
Contact:
t: 01280 706060
e: sales@protean.uk.com
w: www.protean.uk.com
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Building on the success of its
Ad’Lite Lighting Solutions range,
HL Display has launched the new
LED Flexi, a flexible LED strip that
provides a fast and easy
illumination solution in semipermanent
displays.
Ad’Lite LED Flexi can be used on
shelf trays, promotional units, to
create enhanced category signage,
to achieve shelf segmentation and
on counter displays to name but a
few applications.
The beauty of Ad’Lite LED Flexi is
that it can be used on virtually any
surface and, the other clever part is,
the LEDs are mounted on a flexible
strip which you cut to the desired
length. Installation remains quick
and simple using the ‘click lock’
connector which connects to a
transformer or alternatively it’s
compatible with HL Display’s
PowerTrack.
Counter Factory designers have created
an efficient, cost effective and spacious
looking new interior for a salon in the
former Lancashire textile town of Bamber
Bridge.
Beckie Ball of The Ballroom Salon said
“From start to finish I felt like my salon
refurbishment was in good hands, Counter
Factory Interiors kept me informed every
step of the way through the design stage
up to after care. Any small changes I
wanted to make was no problem at all, and
were made promptly and professionally. “
Contact:
t: 01772 562311
e: stuart@counterfactory.co.uk
w: www.counterfactory.co.uk
Ad’Lite LED Flexi has a low voltage
ultra bright LED light providing up to
25,000 hours of use giving brand
owners the highest output of
emitted light without the premium
price tag.
Mandy Webb, Marketing Manager
at HL Display comments, “Products
displayed with illumination achieve
significantly higher sales than
traditional POS that only relies on
ambient lighting. The launch of
Ad’Lite LED Flexi means that for
brand owners the opportunities are
limitless when designing new
lighting applications.”
Contact:
t: 01279 412345
e: marketing-uk@hl-display.com
w: www.hl-display.co.uk

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25-27 June 2013
European Sign Expo
ExCel, London
www.europeansignexpo.com
26-27 June 2013
Marketing Week Live!
Olympia, London
www.marketingweeklive.co.uk
10 July 2013
sdea Summer BBQ
The Water Poet, Spitalfields, London
www.shopdisplay.org/SummerBBQ.html
December 2013
sdea Christmas Lunch
Venue to be advised
www.shopdisplay.org/ChristmasLunch.html
January 2014
Meet the Buyer
Venue to be announced
www.shopdisplay.org/meetthebuyer
16-20 February 2014
EuroShop
Düsseldorf, Germany
www.euroshop-tradefair.com
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With a reputation for product
development, innovation and
design Alplas brings you their latest
range of print display graphic
holders with their new Aisle Fin
Holders - perfect for your in-store
promotional or category
management message. The
graphic can either hang below or
extend above the unique Printlock
system, offering new and unusual
in-store graphic opportunities.
The telescopic poles are made from
aluminium and use proven ski pole
technology. Easily hand fitted and
adjusted in-store the innovative
Aisle Fin Holder range is available
in white powder coat and silver
anodised finish. Offering their
customers a colour match service is
a key Alplas service and this range
can be manufactured to any coded
colour powder coat to match your
artwork or corporate branding.
Andy Atkinson, General Manager
of Alplas said “Secure signage has
been an in-store problem for some
time. Printlock overcomes this
problem with its easy to use lock
mechanism, giving peace of mind
over print displacement and health
& safety issues. We are delighted to
bring such an advance to in-store
display.”
To discuss your latest project
please call the Alplas Sales Team
on : 01702 541000 or email
sales@alplas.com
www.alplas.com
Abbey Lighting is proud to
introduce the NEW LED energy
saving ‘Soligen’ Exhibition flood
light. At just 22 watts the powerful
LED Soligen kicks out an
impressive 1244 lumens of cool
white light and has a life expectancy
of 40,000 – 50,000 hours,
exceeding the Lumen output and
life of the original 240v 150w linear
halogen at 1099 lumens and 2000
light hours.
The LED Soligen has been
designed for use on most Exhibition
systems and comes complete with
a choice of fixings for most
applications.
Energy saving technology means
Low wattage = Low electrical costs
on Display Stands allowing for
more lights per socket (22 x LED
Soligen per 1 x 500watt socket)
helping to reduce the all important
costs of Exhibiting for Contractors,
Designers and the Exhibitor.
For further information or quotation
please contact sales on 01789 400
705 or email martin.
burden@abbey-lighting.com
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The definition of a shard is a
fragment, a tiny piece. Yet we know
The Shard, in London, is many tiny
pieces together making a
monumental structure in the sky.
It can be likened to your business ....
many tiny aspects making one
strong whole; breaking through
barriers to reach the pinnacle of
success. In difficult retail conditions
it can become easier to blame the
overall situation rather than building
on strengths and removing
weakness in order to keep the
upward trajectory.
The
shopfitting
and display
industry is a
great place
in which to
work. It's
creative, vibrant, visual and
rewarding but business is business
and without laying the foundation of
effort companies can collapse. The
need to be profitable towers over us
all and currently the High Street
never looked so grim.
How's your shard building? As well
as underpinning
your strategy
and reinforcing
your core by
valuing your staff
and caring for
your business
environment, you will no doubt be
surveying your suppliers. They need
to provide impeccable service as
well as a great product. After all, the
need to give your customers what
they want at a price that interests
them is greater than ever.
All recessions are the same; display
is one of the first cutbacks in store
spending so looking for ways to
stimulate not only profit for
yourselves but also your customer's
motivation is imperative.
A single shard won't cut it but many
together will pierce through the
gloom and doom.
3d displays - manufacturers of great
acrylic displays for almost forty years
and still looking good!
t: 01795 532947
e: info@3ddisplays.co.uk
w: www.3ddisplays.co.uk