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116%<br />
100%<br />
189%<br />
100%<br />
219%<br />
100%<br />
Group A: Top-50 Grossing<br />
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avg. session length<br />
(minutes)<br />
1 Month Later…<br />
session length /<br />
active<br />
(minutes)<br />
9<br />
29<br />
9<br />
active<br />
62<br />
59<br />
install<br />
ed<br />
32<br />
uninstalled<br />
Group B: Rest of Freemium<br />
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× =<br />
×<br />
=<br />
# of sessions /<br />
active<br />
# of items / paying<br />
Source: Amazon Appstore, June 2013<br />
avg. selling price<br />
ARPPU
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