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BMW AG Presse - BM Bikes, BMW Motorcycle Information

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<strong><strong>BM</strong>W</strong> <strong>AG</strong> <strong>Presse</strong><br />

Now with automatic cancellation of the direction indicators<br />

As of the 2000 model year, all cruiser models come with automatic<br />

cancellation of the direction indicators.<br />

Additional chrome parts available as special equipment<br />

Starting with the 2000 model year, even more parts are available as special<br />

equipment in high-gloss chrome - for example the clutch and brake levers, the<br />

caps on the brake and clutch fluid reservoirs, and the tank cap.<br />

In all other respects the R 1200 C and R 850 C are entering the 2000 model<br />

year unchanged.<br />

<strong><strong>BM</strong>W</strong>'s first cruiser already the best seller within the range<br />

It came, it was seen, and it won. Launched in September 1997, the R 1200<br />

C hit the headlines from the start thanks to its unique looks alone, fetching<br />

numerous design awards for this spectacular machine. And then it aroused<br />

emotions even more the world over through its even more spectacular<br />

appearance with James Bond in<br />

Tomorrow Never Dies.<br />

In early 1999 the R 1200 C was voted "Cruiser of the Year" by the readers<br />

of motorcycle magazines in no less than 7 European countries.<br />

In the "Best Product Designs of the Year 1999" awards presented by the<br />

Industrial Designers Society of America, <strong><strong>BM</strong>W</strong> received the gold medal in the<br />

"Transportation" category for the R 1200 C. This great achievement was<br />

published in June 1999 by Business Week, the famous US business and<br />

financial magazine.<br />

This fame and honour was then followed by an attribute clearly even more<br />

important, success in the motorcycle market. With worldwide sales<br />

exceeding 9,000 units, <strong><strong>BM</strong>W</strong>'s first-ever cruiser became the best seller in the<br />

<strong><strong>BM</strong>W</strong> range in 1998, and by summer 1999<br />

32

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