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Unsurpassed brightness<br />
Natural viewing experience<br />
Wearing 3D glasses<br />
reduces image<br />
brightness and<br />
contrast; only Sony’s<br />
LED boost technology<br />
fully compensates for<br />
this. Sony 3D HDTVs<br />
increase the output<br />
of each LED to deliver<br />
a brilliant 3D picture,<br />
with excellent colour<br />
and contrast.<br />
Conventional<br />
Amazingly clear, incredibly real<br />
LED boost<br />
Unlike other active shutter glasses, which block<br />
out all light, resulting in reduced TV brightness<br />
and distracting flicker from other light sources,<br />
Sony glasses only shutter the image from the<br />
TV itself, resulting in a viewing experience with<br />
minimal ambient light flicker, even in daylight.<br />
All your favourite shows in 3D<br />
Television<br />
Sony’s 3D BRAVIA models update<br />
and retain images on screen for<br />
less than 1/200th of a second using<br />
technologies like scanning LED<br />
backlighting and true 200Hz display.<br />
By significantly increasing the display<br />
refresh rate 3D BRAVIA models prevent<br />
‘cross-talk’ between left and right<br />
video frames – the leading cause of<br />
blur from 3D viewing.<br />
Using a special algorithm that<br />
converts normal 2D videos to<br />
3D videos, you’re now able<br />
to enjoy a 3D experience<br />
from a wide variety of<br />
sources simply by<br />
pressing the ‘3D’<br />
button on<br />
your remote.<br />
The ultimate 3D Experience<br />
Pack when you buy a<br />
BRAVIA 3D TV<br />
Your unique PlayStation Network game pack code<br />
54LA-K22W-XZS9<br />
Sony is ensuring your 3D experience starts from the moment<br />
you get your new 3D TV home. On launch Sony will be offering a<br />
3D experience pack free with the purchase of any Sony 3D TV.<br />
Wider view, stronger signal<br />
With a super wide viewing angle of 120<br />
degrees, none of your friends and family has<br />
to miss the action thanks to the stronger infra<br />
red transmitter. This also delivers a reliable,<br />
stable signal to the active shutter glasses so<br />
your enjoyment is uninterrupted by ambient<br />
noise such as room lighting.<br />
• 2x 3D Glasses<br />
Designed to deliver an optimal 3D viewing experience, these 3D active glasses have<br />
side panels to block out excess light, and feature a battery life of up to 100 hours.<br />
• 1x 3D Transmitter (NX710 and NX810)<br />
This transmitter provides a wide viewing angle for an optimal 3D viewing experience<br />
• Your choice of a BDPS570 3D Blu-ray Player or a DSCWX5 Cyber-shot camera<br />
with 3D Sweep Panorama function (By redemption)<br />
• 2x 3D Blu-ray Titles (Cloudy with a chance of meatballs, IMAX: Deep Sea 3D)<br />
• 1 x PlayStation network download code for a PlayStation 3D game collection<br />
(Motorstorm Pacific Rift, Pain, SuperStardust HD and Wipeout HD).<br />
For details on how to claim and terms and conditions visit sony.co.nz<br />
24<br />
For further information visit sony.co.nz/bravia<br />
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