The Rice you Want Without the Wait. - Mars Foodservices

Wait No More.
With UNCLE BEN’S® Ready-To-Heat Rice products, it’s fast and easy to please your customers
with the contemporary grains they crave. Our convenient pouches let you cut down on prep time,
reduce labor, and serve consistently delicious rice dishes that cook in only 2 minutes when made
in the microwave. Along with Ready Risotto, we’re offering Brown & Wild Rice, a brown rice base
with wild rice in the mixture, and Brown & Red Rice with Black Quinoa, a brown rice base with red
rice and black quinoa.
Upscale Made Simple
• Risotto is a customer favorite, served by nearly 33%
of all operators. 1
• Risotto is an excellent side or center-of-the-plate item. 1
• Both Brown Rice and Wild Rice are menued by 50% of
noncommercial operators. 1
• Easy preparation was ranked as the #2 reason for
operators to increase their use of grains. 2
• Offering these unique whole grains in Ready-to-Heat
options meets customers’ demands for contemporary
grains and operators’ needs for easy preparation.
Convenience at Its Best
• A large pouch size of 24 oz. yields ten ½-cup portions.
• Both Brown Rice products can be prepared in the
microwave or on the stove top.
• Brown Rice products can be held in hot water up to an
hour before use.
• High-quality Risotto is ready on your stove top in minutes.
• Risotto is offered plain, so you can use it in your own
recipes.
• Ready-to-Heat Rice products are great foundations for
creating your own signature dishes.
Bring Out the Healthy Side of Your Menu
Discover the many health benefits of our two new
Ready-to-Heat Rice offerings.
• All Natural
• Low Sodium
• 5 Grams of Protein per Serving
• Natural Source of Vitamin B and Iron
• Low Fat
• No MSG
• 100% Whole Grain
• Completely Vegetarian
• Cholesterol Free
• No Preservatives
• 0 Grams Trans Fat
• No Allergens
1
R&I Menu Census 2007
2
MARS Market Research Study, June 2008