Lodging Brochure - Mars Foodservices

Understands Lodging
MARKET KNOWLEDGE. HUMAN INSIGHTS. COLLABORATION.
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YOUR OWN BRAND OF
Hospitality
Venue
Restaurant Dining
One-of-a-kind experiences
create loyalty and keep dining
dollars on-site.
Insights & Ideas
Dialing Up the Experience. Amenities are being upgraded everywhere,
from the mattress to the health spa to the restaurant. Guests expect—and
receive—higher-quality food and beverages, thoughtful comforts, and
personalized service. Stay competitive by adding the extras travelers
appreciate: cookies or fruit at the front desk for late-night arrivals, a special
treat for the kids, and an upgraded menu that plays into travelers’ desires
for new experiences
Personal Pampering. “Spending money on treats without guilt” is one of
the top 10 things people look forward to when they travel. (Yankelovich Monitor2006)
Even travelers who are committed to health feel justified in spoiling
themselves with a decadent treat. Keep travelers in a sweet disposition
with desserts that go over the top.
In hotel F&B, you have to do everything and do it
well. You start with an outdoor catered lunch for
a conference crowd, then a show-stopping dinner
for 200—all while maintaining fresh and exciting
in-room meals 16 hours a day. Food is always at
the forefront, and it has to be accessible, fast,
and fabulous.
At MARS, we understand.
That’s why we want to help you create experiences
that define your unique brand, and add value and
delight to every guest’s stay.
MARS Answers
UNCLE BEN’S ® Flavored Rice. Stay on-trend by updating menu choices with
the bold ethnic flavors guests crave. Use UNCLE BEN’S® Flavored Rice to
create Pan-Asian, Latin American, and Mediterranean fare, or today’s new
ethnic fusion concepts such as Stir-Fried Asian Rice and Grilled Chicken
Flatbread. Available in 11 varieties, including new Sun-Dried Tomato Pilaf
with Whole Grains.
UNCLE BEN’S ® INTERNATIONAL GRAINS ® Rice. Add upscale appeal with
authentic rice grains from around the world. Choose from Basmati, Arborio,
Couscous, 100% Wild, and Jasmine Rice varieties.
Chopped SNICKERS ® Bar. America’s favorite candy bar, chopped into
tempting morsels for ice cream, cheesecake, baked goods, and more!
Increase add-on sales by putting name-brand desserts front-and-center!
Try the Bananarama with fresh bananas in phyllo dough drizzled with
caramel and crushed SNICKERS® Bar.

Venue
In-Room Dining
Tired travelers don’t want tired
choices. Try some new options—
from indulgent to healthy.
Venue
Grab and Go
Food from your lobby may be the
best meal they have all day.
Insights & Ideas
Nutrition on the Road. Many women travelers choose room service over
dining alone—making healthy options more important than ever. Stir the
senses of travelers of any gender with tempting-but-healthy venues that
create loyalty and return visits for frequent travelers.
Comfort with a Twist. Delight fatigued travelers when they’re far from
home with classic comfort foods with an updated twist. Jazz up old
favorites by adding a bolder seasoning or sauce, providing new texture, or
switching out a standard side dish for something that gets noticed.
Small Rewards After a Big Day. Mini desserts are a big trend in the dining
room. Take that desire to indulge without overeating to the in-room menu.
A tiny treat is perfect after a busy day. Even a small chocolate candy on the
service tray will put a smile on their faces.
Insights & Ideas
Grabable Meals That Fit in a Travel Bag. Cutbacks in airline food, delays,
and long car trips leave many travelers stranded without a meal. Why not
step it up from an apple and coffee by offering a complete meal packaged
to-go? Provide fresh, innovative choices that are healthy and travel well.
Heat-and-Eat Meals. “I want what I want, when I want it!” Around-theclock
schedules and guests from every time zone demand meals at all
hours. Provide nutritious heat-and-eat meals (along with a microwave)
in your convenience area or marketplace store so guests can help
themselves anytime.
Easy Incremental Sales. Keep plenty of big-name candy brands within
reach of hungry travelers. Fifty-five percent of candy purchases are made
on impulse, and displaying snacks increases purchase by 87%! (IPSOS, ASI 2006)
MARS Answers
UNCLE BEN’S ® Whole Grain Rice Products. Our Whole Grain Rice is made
with a less-refined grain for lower-carb, heart-healthy foods that provide
lasting energy for travelers. Boost nutrition with UNCLE BEN’S® Whole
Grain Brown Rice or Whole Grain Brown & Wild Rice Blend, or our new
Whole Grain varieties of UNCLE BEN’S INFUSED® Rice or Flavored Rice.
Warm Rice Salad with Roast Chicken, Bacon, and Cheddar delivers
9 grams of whole grains.
UNCLE BEN’S ® Stuffing Mixes. Upgrade a traditional pork chop by offering
Stuffed Chipotle Crusted Pork Chop with our Whole Grain Stuffing mix.
New Savory Herb with Whole Grains delivers a slightly spicier taste along
with hearty whole-grain nutrition.
M&M’S ® Brand Semi-Sweet Chocolate Mini Baking Bits. The semisweet
chocolate taste and smaller size are ideal for sprinkling in desserts
or baked goods. Try them in tiny treats, such as the Mini Semi-Sweet
Chocolate Pudding Tart.
MARS Answers
Seeds of Change ® Frozen Entrées. Offer fast solutions and please
customers who don’t want to compromise on health. These completely
vegetarian, certified organic frozen entrées deliver big taste in a heatit-yourself
package. Choose from six varieties, including Spicy Thai
Peanut Noodles.
UNCLE BEN’S ® Ready Rice ® and Seeds of Change ® Microwaveable Rice.
Guests can help themselves anytime with single heat-and-serve pouches
of flavorful rice creations. Choose from 23 varieties.
FREE Display Rack from MARS Foodservices. Take advantage of a free
rack to display America’s top candy brands! Display on the front counter or
in the convenience store. Call 1-800-432-2331 to request the rack style to
fit your needs.
Understands Lodging
M A R K E T K N O W L E D G E . H U M A N I N S I G H T S . C O L L A B O R AT I O N .

Venue
Catering
Guests with diverse tastes
want to be delighted with new
food experiences.
Insight and Ideas
Add Drama with Display Cooking. Go beyond the carving station and
deliver freshly prepared food right before their eyes! A risotto station
adds upscale appeal and allows guests to choose from an enticing
variety of ingredients. It’s fast and foolproof too.
Catering to Personal Choice. You’re feeding a hundred—yet each
guest has his or her own distinct tastes. Empower them with the ability
to choose! Allow guests to order from a limited menu that’s centered
around a theme, such as entrées with a Tex-Mex flair or islandinspired
cuisine.
Let Them Play with Their Food. Bring out the inner kid in your
customers with a create-your-own dessert bar. Display a colorful array
of name-brand candies and sauces to top ice cream, cheesecakes,
cakes, brownies, and more.
MARS Answers
UNCLE BEN’S ® Ready Risotto Station. Add a signature touch to
special events with a cook-to-order risotto station. Ready Risotto
cooks in minutes, allowing you to easily customize with cheeses,
chicken, shrimp, sun-dried tomato, fresh garlic, white wine, veggies,
and more. To view a video on creating a risotto station, visit
www.MARSfoodservices.com.
Premium Points
Collect points for valuable prizes!
Look for Premium Points coupons on
every UNCLE BEN’S ® Rice package.
UNCLE BEN’S INFUSED ® RICE. Make a little or make a lot; stays moist
and flavorful during extended holding. Eleven flavors allow you to
menu around today’s top ethnic-inspired themes.
Chopped TWIX ® Caramel Cookie Bar. Bring crunchy, chocolately,
caramely decadence to your dessert bar or delight guests with treats
such as the Mango Magic Bar or the Banana Split Milkshake.
For additional ideas and complete recipes,
visit www.MARSfoodservices.com.
www.MARSfoodservices.com
1-800-432-2331
FS12142 ®/ Trademarks ©Ma r s , I n c o r p o r a t e d 2 0 0 8