MARKETING

TRADE AREA
CHARACTERISTICS
Robina Town Centre serves a vast trade
area encompassing most of the Gold Coast
with an approximate resident population of
602,417 * people in 2013.
Approximately 49% of customers live in the
primary trade area and approximately 48%
are from a family based household.
54% of shoppers regularly shop for fashion,
34% for movies and entertainment and
17% for food shopping.
TRADE AREA SECTOR
2013 RESIDENTIAL
POPULATION
Robina Town Centre,
Consumer Research Report July 2011
% AVERAGE
ANNUAL FORECAST
POPULATION
CHANGE 2011-2016
PRIMARY TRADE AREA
Primary 81,714 1.8%
SECONDARY TRADE AREA
North West 36,089 1.4%
North East 91,633 2.3%
South East 88,528 2.4%
South 14,648 2.4%
TOTAL SECONDARY 230,967 2.2%
MAIN TRADE AREA 312,698 2.1%
TERTIARY TRADE AREA
North 229,814 3.6%
South East 59,719 2%
TOTAL TERTIARY 289,736 3.3%
TOTAL TRADE AREA 602,417 2.7%
trade area map
Numinbah
Valley
Beechmont
N
20km
Primary
Secondary
Tertiary
5km
Key Centres
(Area Map: URBIS 2011)
Clagiraba
Lower
Beechmont
TRADE AREA
DEMOGRAPHICS
socio -
economic
profile
10km
Advancetown
Gilston
Austinville
Nerang
Worongary
5km
Carrara
M1 Mwy
Tallai
Nerang
Broadbeach Rd
Robina
Train Station
Robina Town Centre
Mudgeeraba
Merrimac
Ashmore
Molendinar
Benowa
Robina
Parkway
Australia
Fair
Bermuda
Street
Surfers
Paradise
Varsity
Lakes
Reedy
Creek
Gold Coast
Hwy
Pacific
Fair
Mermaid
Waters
Tallebudgera
Miami
Stockland
Burleigh Heads
M1 Mwy
Currumbin
Valley
B
Corool
Piggabeen
Cobaki
Cobaki
Lakes
Bilambil
Heights
Pacific Ocean
Gold Coast Airport
Coolangatta
Centro Tweed Mall
Bilambil
KEY SOCIO-ECONOMIC CHARACTERISTICS OF THE TRADE AREA POPULATION
The data Tweed set out City in Shopping the Customer Centre Profile is taken from
Urbis Robina Town Centre Consumer Research Report,
July 2011 Banora Point
CHARACTERISTICS PRIMARY SECONDARY TOTAL MTA SYDNEY AVG
Av Household Income $65,886 $63,941 $62,410 $67,525
Av Per Capita Income $24,242 $26,545 $25,305 $29,191
Average Age 36 40 39 37
HOUSING STATUS
Owner 28% 34% 32% 35%
Purchaser 37% 33% 33% 35%
Renter 34% 33% 34% 29%
LABOUR FORCE
Labour Force Participation 67% 65% 64% 65%
% Unemployed 5% 5% 5% 5%
BIRTHPLACE
CUSTOMER
PROFILE
KEY CHARACTERISTICS
The key characteristics of Robina Town centre
customers are summarised as follows:
• Residence: 49% live in the primary trade area
and 24% of customers come from the secondary
trade area
• Gender: 67% of customers are female
• Age: The average age of a Robina Town Centre
customer is 39 years
• Lifecycle: Family households account for 39%
of the customer base with 30% couples with
no children
• Employment: 56% of customers are in the
workforce, 12% in blue collar occupations, 45% in
white collar occupations and 11% are retired
• Income: The average household income is
$62,410pa
• Shopping Habits: Fashion and groceries are the
two main catalysts for visitations
• Tourists: 17% of shoppers are tourists
• Car Ownership: 52% of the total trade area has
more than two cars.
Australian Born 69% 75% 73% 76%
Overseas Born 31% 25% 27% 24%
Asia 5% 3% 4% 6%
Europe 11% 10% 10% 10%
Other 16% 13% 13% 8%
BIRTHPLACE
Couples with no children 29% 29% 30% 27%
Family with children 48% 37% 39% 44%
Group household 5% 7% 6% 4%
Lone person 16% 26% 24% 24%
Other 1% 1% 1% 1%
Source: Urbis Robina Town Centre Consumer Research Report, July 2011