STEPS TO SUCCESS

STEPS TO SUCCESS 

For Selling Your Home 

By Eric Fremont

Introduction 

1 - We are interviewing you as much as you are interviewing us. 

If we mutually decide to work together, we will be able to guide you 

throughout this extensive process to help you sell your home in the 

quickest time possible and at the highest price. 

2 - We are not going to simply promise a marketing genius and brag about ourselves, 

but rather show you just how we will be your resourceful guide helping you through 

one of the most important processes of your life. 

3 - We want you to know WHAT we are doing for you, WHEN and WHY. 

Eric Fremont 

778-‐822-‐4970 

efremont@su+on.com 

www.ericfremont.com

Sutton Group-West Coast Realty Story 

SUTTON STORY 

This is a story with a history of innovaEon, a future of opportunity and a tradiEon of 

leadership. It begins with a revoluEonary business idea that remains current and 

relevant aMer over 30 years. 

Consistently gaining momentum, this philosophy today a+racts more than 8,700 

entrepreneurial professionals in Canadian real estate. Their combined efforts earn the 

trust of millions of customers, ulEmately moving an enEre industry to restructure its 

business thinking and pracEces. 

This is a story about a vision that conEnues to lead by fostering rewarding relaEonships. 

Welcome. This is Su+on. 

Selling Your Home 

In 7 Steps 

Introduction 

A Little About Us 

SUTTON THROUGH THE YEARS 

1983 -‐ The first Su+on office opens -‐ Su+on Group -‐ West Coast Realty in North 

Vancouver, BC. 

1984 -‐ Su+on introduces voice mail for all REALTORS®. The second Su+on office opens in 

Coquitlam, BC. 

1986 -‐ The fourth Su+on office opens in Surrey, BC. Su+on introduces the pager for 

REALTORS®. 

1988 -‐ Fax machines are in Su+on offices. Su+on converts itself to a franchise network 

with approximately 1,000 REALTORS®. 

1989 -‐ Su+on wins independent contractor status for all of its REALTORS® from Revenue 

Canada, the first real estate company to do so. 

1990 -‐ Su+on expands into the Prairies. 

1992 -‐ Su+on stretches across to AtlanEc Canada, making it a coast to coast 

organizaEon. 

1993 -‐ Su+on experiences significant growth -‐ 5,852 REALTORS®, an increase of 1,300 

REALTORS® -‐ a 28.5% growth in a one year period. 

1994 -‐ Su+on expands into Quebec. 

1995 -‐ Su+on is the first real estate company to have a website -‐ www.su+on.com. They 

are also the first to provide each REALTOR® with a free email address and webpage.


2007 -‐ Su+on launches a new version of Su+on.com. Su+on holds its third Brokers 

Conference in Calgary, Alberta. 

2008 -‐ Su+on celebrates its 25th year in business serving the real estate market. 

2009 -‐ Su+on holds its first ever NaEonal Conference at the Royal York Hotel in Toronto, 

inviEng hundreds of Sales RepresentaEves, Brokers and Owners from across Canada. 

2010 -‐ Su+on launches the new Homebase intranet site that provides tools and resources 

to its users across Canada. 

2011 -‐ Su+on holds its second NaEonal Conference at the Mirage Hotel and Casino in Las 

Vegas, Nevada, a+racEng double the a+endance of its first NaEonal Conference 2 years 

prior. 

2012 -‐ Su+on launches the 'Su+on Print Store' and 'Su+on Sign Store', which offer quick, 

interacEve ways to create and print markeEng materials and lawn signs. 

2013 -‐ Su+on celebrates its 30th year in business serving the real estate market. 

2014 -‐ Su+on WestCoast Realty opens new office located in Dollarton Village Shopping 

Center. 


In 7 Steps 

Introduction 

A Little About Us


25 offices located in BC 


In 7 Steps 

Introduction 

A Little About Us

Su+on is a naEonal Real Estate company with 

over 200 offices across the country. 

• we are 100% Canadian owned 

• we have been in business since 1983 

• today, we have grown to more than 8,900 REALTORS® 


In 7 Steps 

Introduction 

A Little About Who We Are

Sutton Group-West Coast Realty - Locally 


In 7 Steps 

Introduction 

A Little About Who We Are 

The highest level of service is the cornerstone of our unprecedented success and 

is our continued promise to you. Professionalism, knowledge, integrity and 

commitment are all aspects of offering the absolute best as real estate 

professionals. As your helpful guide throughout every step of every real estate 

transaction, we pride ourselves on our focus to your personal attention and 

complete satisfaction. Our experienced team works together to ensure that you 

always receive the excellent service you expect and deserve. 

At Sutton Group-West Coast Realty, we view numbers such as sales results as 

nothing more than a reflection of our commitment to serve our clients. Success, we 

believe, is not in the number of deals, but in the way we deal with people. You can 

expect your real estate transaction with us to be a great experience. Your success 

truly is our success.

A thirst for challenge, a perpetual desire for growth, an investment in life-‐long learning 

and a commitment that goes beyond the old standard of customer saEsfacEon to a new 

standard of client care, are just some of the moEvaEonal factors that drive Eric Frémont… 

Since obtaining his Real Estate license at the University of BriEsh Columbia, all of his 

endeavors have involved the need to meet challenges, expand his knowledge, protect and 

bring value to others. 


In 7 Steps 

Introduction 

A Little About Me 

AMer a childhood in which he says he was involved in sports and the outdoors, it followed 

that his first passionate job would be as a Ski and Event Coach. As a Coach, he learned to 

develop and maintain successful relaEonships with a variety of people, and he learned 

that he loves the “emoEonal high” of helping others make their goals come true. 

Then, because of his conEnuing educaEon and experience in Sport and Events 

Management, the Vancouver Olympic Organizing Commi+ee “VANOC” hired him as the 

Sport Manager for Freestyle Skiing and Snowboard. Soon he was designing and planning 

the venues for both Olympic sports and building his team of staff and volunteers. 

When given the opEon to help the Sochi Olympic Commi+ee plan for the next Olympics, 

he jumped on the opportunity and became a consultant for SOCHI. Although he enjoyed 

working for the Olympics and credits it with shaping him into who he is today, soon aMer 

Eric realized it was Eme for a change. He chose to pursue a career in real estate. 

Eric is dedicated to providing his real estate customers and clients with what he believes 

as a “Premiere Real Estate Experience. How? By listening and punng his client’s needs 

first, always without pressure. By providing homebuyers and sellers with an effecEve 

game plan derived from defining concise goals and implemenEng creaEve and 

construcEve markeEng plans.

TESTIMONIALS 

Eric very quickly gained our confidence not only because of all the Eme and effort he put 

in to saEsfy our demands but especially in how he well above and beyond and in how he 

always put our interests first. He was very paEent with us throughout the whole process 

and I was very impressed with his perseverance, competence and professionalism. I can 

very confidently recommend Eric as a realtor, whether you are looking for your dream 

home, co+age getaway or or an investment property, I can assure you that you will not 

be disappointed! Thank you Eric for helping my family find our dream home!! 

JOEL AND AMANDA 


In 7 Steps 

Introduction 

A Little About Me 

Eric was instrumental in helping us find our perfect lot. Over the last year he conEnually 

researched the market and kept us up to date on the lisEngs in the area. Our list of must 

have’s wasn’t a short one, yet Eric conEnued to assist us with the search. Before the lot 

was listed Eric advised us it may be coming onto the market. Given our busy schedules 

he was completely open to meeEng us in the evenings and weekends. (Infact, we 

finalized the final offer at 11pm one night.) Once the offer was accepted he conEnued to 

coordinate the final inspecEons on our behalf. Eric goes above and beyond to make your 

purchase as easy as possible. Marion and Andrew Treskin 

Dear Eric, Nicole and I want to offer our sincere thanks for your diligent work in selling 

our house. In parEcular, we greatly appreciated all the many extras that made the 

eventual sale more secure, and the calm efficient way you dealt with all the nuances of 

punng together a home sale. You prepped us and our home to be market ready, and we 

always knew you would return our messages promptly; you had answers for all our 

quesEons even before we had a chance to ask them – you definitely kept us on top of 

the process. For us, it was all hassle free. When any of our friends are interested in 

buying or selling a home, we can confidently recommend you, and know that at the end 

of the day, they will be very pleased. ~ Cheers Murray & Nicole Allen Formerly North 

Vancouver

There are many benefits to hiring one of our REALTOR®. 

1. Benefit of a group of experts. When you hire Su+on Group-‐WestCoast Realty you are not 

just hiring one REALTOR® Yes one person will be the point of contact, but the group meets 

every week to brainstorm ideas, talk about new and sold lisEngs in both the local market 

and Metro Vancouver, they also discuss new trends and advancements in both social and 

technology. They are constantly learning new skill and sharing within the group to stay 

updated with what is happening in the market today and tomorrow. 

2. Diverse skills and backgrounds. Each member of the group brings with them a very 

unique skill set and past life experiences that we can all draw from. 


In 7 Steps 

Introduction 

A Little About Who We Are 

3. Working with Su+on Group-‐WestCoast Realty ensures professionalism and privacy. We 

have decide to hand pick our REALTORS® to ensure not only the highest standard of 

professionalisms in our industry but in general. 

4. We take the headache of buying and selling away. We do all the paperwork, we do all the 

adverEsing, we do all the showings and open houses and we make sure our clients have the 

best real estate experience ever. 

5. Cost effecEve. Although it may seem like it’s a be+er deal for you to hire a single 

REALTOR® – talk to us it’s not. When you hire one of us you are hiring many jobs in one. No 

one person will have all of these skills and qualificaEons: 

A real estate social media expert A real estate markeEng and communicaEons expert. 

A graphic designer. 

A professional photographer. 

A professional VT 

A building inspector. 

A web designer. 

Full technical support. 

An SEO expert. 

Also many industry contractors. 

One of the biggest points to consider is that we care more about our client’s successes than 

any other REALTOR® would. When we are asked to represent someone we treat them with 

the same passion and care as if they where family. This is our livelihood and our success 

depends on our client’s success.

Selling Your Home in 7 Steps 

Step 1 - Selling Consultation 

Step 2 - Develop Pricing Strategy 

Step 3 - Develop Marketing Strategy 

Step 4 - Implement Customized Marketing Plan 

Step 5 - Understanding Your Role 

Step 6 - Negotiating the Purchase Contract 

Step 7 - Managing the Transaction Through Closing 

Eric Fremont 

778-‐822-‐4970 


www.ericfremont.com

Working for You as Your REALTOR® 


In 7 Steps 

Step 1 

Selling Consultation 

There are three possible models you can use to Buy, Sell or Lease property 

through a REALTOR®: 

• Designated Agency- An agent who solely represents the Seller 

• Limited Dual Agency - An agent who represents both the Seller and 

Buyer impartially 

• Customer Relationship - No agency is given to the Buyer 

When you select Sutton Group-West Coast Realty to promote the sale of 

your property, we become your “Designated Agent” working on your 

behalf and looking out for your best interests. We will market your home, 

evaluate and negotiate offers from buyers, and guide you throughout the 

entire transaction to ensure a successful closing.

DETERMINE YOUR NEEDS 

What is Most Important to You? 


In 7 Steps 

Step 1 


Motivation - Why have you decided to sell your home? 

Timing - Flexible in timing or are we working towards closing before a certain date? 

Pricing - Are you leveraged with debt on the home? Is there concern of a short sale? 

Decision Making - Will anyone else (family member, financial advisor) be involved? 

Communication - How often would you like updates? What is the best way to 

contact you? 

Previous Selling Experiences - What went well, what went poor? 

Personal Property - Are you planning to include any personal property in the sale? 

Condition of Home - Any problems with the property that will need to be disclosed? 

Relocating - Can we assist you in purchasing a new home or moving to a new area? 

Concerns - Are there any general concerns you would like to discuss?

Your Home’s Marketability 

• What will you miss most about your home? 

• What will you miss most about this location? 

• What are some favorite features about your home? 

• What compliments have friends and neighbors made about your home? 

• What characteristics do you feel make your home unique when compared 

to others? 

• Who do you consider to be the target market for your home? 


In 7 Steps 

Step 1 

Selling Consultation

Any Issues We Need to Be Aware Of? 

Two of the first things we do when we list your home is to order a “Title 

Report” and have you fill out a Sellers “Property Disclosure Statement”. 

These documents will answer or confirm some of these questions below, but 

lets get started on the right foot and discuss these potential issues now. 

PROACTIVE vs. REACTIVE! 

• With pricing in our market, will we be close to a Potential Short Sale? 

• Does your current mortgage have a Pre-Payment Penalty? 

• Are there any Liens on your home? 


In 7 Steps 

Step 1 


• Are there any Easements, or Encroachments associated with your home? 

• Is there any Litigation associated directly with your home or the Strata? 

• Are there any Assessments coming up or pending with the Strata? 

• Are there any Physical Issues with your home? 

• Have you had to do Major Repairs to your home? With or without permits? 

DISCLOSE! DISCLOSE! DISCLOSE!









Eric Fremont 

778-‐822-‐4970 


www.ericfremont.com

What Affects Your Home’s Market Value? 


In 7 Steps 

Step 2 

Develop Pricing Strategy 

Physical Characteristics: 

Your home’s location, home size, lot size, architectural 

design, floor plan, age, amenities and condition have the 

strongest impacts on the value. 

Market Conditions: 

There are other factors that also directly impact the value 

of your home. 

These include current mortgage interest rates, national and 

regional economic conditions, buyer demand, seasonal 

demand, availability of competing properties and prices of 

recently sold properties.

Using a Competitive Market Analysis as a Guide 

A Competitive Market Analysis (CMA) is the strongest tool we use 

when estimating the potential selling price for your home. As a member 

of the Board of REALTORS® with access to the Multiple Listing Service, 

we can prepare a report that analyzes comparable homes in your area. 

Using this valuable information, we can assist you in determining an 

attractive, yet realistic price for your home. 

A Competitive Market Analysis highlights similar homes in your 

area that are: 

Active Listings - Homes that are currently competing with yours for the 

attention of buyers. 

We can see what comparable asking prices are, but remember these 

homes have not yet received an acceptable offer. 


In 7 Steps 

Step 2 


Under Contract - Homes that have received and accepted an offer 

and give a good indication of realistic pricing. 

Sold - Looking at the prices paid for recently sold 

homes provides the best foundation in determining 

your home's most accurate market value. Once 

adjustments are made for square footage and 

features, we can make a qualified recommendation 

for the asking price of your home. 

Expired - Homes that have gone through the 

duration of a listing period, but failed to sell. Many 

factors could be responsible such as lack of 

marketing or the home’s condition, but most often it is 

simply because the home was priced too high.

A Buyer Will Not Pay More Than They Need To 

List Price: 

$430,000 

$455,000 

List Price: 

$435,000 


In 7 Steps 

Step 2 


List Price: 

$437,000 $415,000 

List Price: 

$432,000 

It’s quite simple, a Buyer is just not going to pay any more than they 

have to when purchasing a home. They have been watching the market 

closely, and are out there looking at all the inventory. They know more than 

anyone what is available, and for how much. If your price is within the range 

of your market, Buyers will come look at your home. If you’re priced too high, 

they probably will skip it. Your high price will make your competition look 

good, and will get them sold, not you. 

If you had time to only see 3 homes in this neighborhood, 

which 3 would you go look at? 

Do you want to sell your home or help 

sell your neighbors home?

The Risks of Pricing Too High 


In 7 Steps 

Step 2 


If you price your home at “Fair Market Value” you will see good activity 

and a good amount of buyer interest. The higher you go above Fair 

Market Value to “Test the Market” the less showings you will have. If you 

get really aggressive and price below Fair Market Value, you will get an 

increase in showings, and may end up receiving multiple offers with 

buyers trying to outbid each other for your home. 

An asking price that is beyond market range 

can adversely affect the marketing of a property

The Excitement of a “New On Market” Listing 


In 7 Steps 

Step 2 


When selling your home, time is not your friend. When a new home is 

listed for sale, we market it extensively to other agents and potential 

buyers. Most of the local working agents and their prospective buyers will 

see it come on to the market right away. Interest will build over the first 

week or two, with a peak of interest usually at about 2-3 weeks out. 

Then as we always see, the activity of inquiries and showings will start to 

decrease rapidly. Your home becomes “old” and “stale” in the eyes of other 

agents and buyers. Marketing time is prolonged and our initial marketing 

momentum is lost. If you are not priced right, you may miss showing 

opportunities, or showings that do occur will not produce an offer. Your 

home may eventually sell below market value due to these costly 

delays.

The Problem with “Testing the Market” 


In 7 Steps 

Step 2 


A common mistake sellers make is pricing their home high in the beginning to 

“test the market”. The thought is “we can always lower the price if we don’t receive any 

offers” or “we need to build in a cushion for negotiation.” Unfortunately most of the 

showing activity occurs when the home is first listed. Once initial pool of buyers have 

seen the home and it doesn’t sell, the sellers will then have to wait for new buyers to 

come into the market and they will have to reduce their price to be competitive. 

Also, the longer your home remains on the market, the less interest it will generate 

among all buyers. Buyers typically feel that they should pay less for a home the longer it 

has been on the market. At that point you have to face the real possibility of being forced 

to sell it for less than if you had priced it at fair market value from the start. It is especially 

important to make sure that your home is priced correctly when the conditions are 

leaning towards a buyers market. In that scenario buyers are very sensitive to price and 

will look harder to find homes that offer the most value. Simply put, buyers are not 

making “low-ball” offers on properties, they are waiting for properties priced correctly to 

come onto the market.

Why Your First Offer is Often Your Best Offer 


In 7 Steps 

Step 2 


Another common mistake Sellers make is to disregard the first offer they 

receive. Often, if they receive an offer quickly, they get over confident 

and think maybe they could do better if they wait for another buyer. 

Rarely is that the case. When you first list your home for sale, New 

Buyers and Buyers who are Waiting for the Right Fit will come see 

your home. So it is possible, if priced at Fair Market Value, that you 

could get a good offer right away. After time goes on, and pricing comes 

down, you then attract the Deal Makers. Then after more time and more 

price reductions you attract the Bottom Feeders. 

Who would you prefer to sell your home to?

The “Selling Equation” 


In 7 Steps 

Step 2 


Its really quite a simple equation. Price + Exposure = Your Home 

Sold. 

You must first start out with the correct, accurate pricing for your home. 

Then once we have the home priced right, we will heavily market the 

home to both potential buyers as well as to other Realtors in the area. 

We have established many great avenues and resources for marketing 

your home, but if we are overpriced, all of our extensive marketing 

efforts will go to waste.









Eric Fremont 

778-‐822-‐4970 


www.ericfremont.com

Where Buyers Find the Home They Purchase 

Print Newspaper Ads 2% 

Yard Sign 11% 

Home Book or Magazine 1% 

Home Builder or 

Builder’s Agent 

4% 

Friend, Relative 

or Neighbor 6% 

Internet 37% 

New Seller 2% 


In 7 Steps 

Real Estate Agent 

38% 

Step 3 

Develop Marketing Strategy 

The pie chart above illustrates where buyers find the 

home they purchase. 89% of home sales are 

generated from the marketing efforts of a real 

estate professional. 

Real Estate Agent and Internet leads are directly 

driven from having your home listed on the MLS. 

Multiple Listing 

Service 

Source - National Association of REALTORS®

Almost All Buyers are Searching Online 

Internet 37% 


In 7 Steps 

Step 3 

Develop Marketing Strategy 

As we just learned in the previous page with the pie chart, 37% of buyers 

actually find the home they purchase on the internet. But the important 

thing to know is that over 98% of buyers are searching online for 

homes. This is often the first step a buyer takes when planning to buy a 

new home. And it is also important to know that today’s buyers are 

extremely educated and knowledgeable on the market before they even go 

out to look at homes. They know the current inventory, what pricing looks 

like, what has recently sold, and for how much. 

With the utmost importance of online exposure, we have a strategic 

marketing plan that focuses strongly on the exact locations where 

buyers are looking the most.









Eric Fremont 

778-‐822-‐4970 


www.ericfremont.com

Beautiful Professional HD Photography 


In 7 Steps 

Step 4 

Implement Customized 

Marketing Plan 

You only get one chance to make an emotional connection with a 

potential buyer. An important early step in the marketing process is to 

have your home photographed professionally. These photos will 

appear on the MLS listing, all print media and are posted to the top 

ranked real estate websites. We provide custom professional HD 

photography for all of our listings. Online, homes with multiple photos 

get viewed over 5 times as much as homes with only one or two 

photos. 


38% 

Internet 

37% 

Yard Sign 

11% 

Newspaper 

2% 

Book & Magazine 

1%

Descriptive Text Promoting 

Your Home’s Best and Most Unique Features 

Headline: 

Beautiful Family home in Lynn Valley 

Public Remarks: 

Don't miss this one! Great family home located in the center of Lynn Valley! This well laid out 5 bedroom 

home features 3 bedrooms up, oak floors, open kitchen, gas fireplace and walk out to your large south facing 

deck! Down features 2 bedrooms (one used as a rec room). Lots of storage upstairs and down. Well 

maintained including updated windows and a brand new roof. South facing kid friendly back yard is bright, 

perfect for BBQing while the kids play in the playhouse. All this with lane access, close and walk-‐able to great 

schools, shopping, recreaEon and all that Lynn valley has to offer. Open Sat 2-‐4 

- Approx. 2450 Square Feet 

- 3 Bedrooms, 4 Bathrooms 

- Expansive City Views 

- Easy Access to Nearby City Park 

- 8000 sq.ft. yard 

- Fully Furnished 

- Private back yard with Hot Tub 


In 7 Steps 

Confidential Agent Remarks: only other realtors see this section 

Call Eric(604) 555-5555 or assistant (604) 555-5555 to schedule showing. Owners are often in town 

but flexible with showing appointments, we will check on availability for you. This is where we indicate 

any special request to other realtor. 

Step 4 



We are always so surprised on how many properties are listed with 

minimal, poorly written property descriptions or even no description at 

all! We take our time to write well-written descriptive text promoting 

your home’s best features, what makes it unique in our market, and 

what sets it apart from other competing properties. Separate text is 

written for both the end consumers (potential buyers) as well as for the 

other agents looking for the best fit for their buyer clients. 


38% 

Internet 

37% 

Yard Sign 

11% 

Newspaper 

2% 


1%

Your Home’s Information Listed on the MLS 


In 7 Steps 

Step 4 



Multiple Listing Service 

(MLS) 

The Multiple Listing Service (MLS) is an extensive on-line database that 

includes all the listings from all the participating local brokerages. It is the single 

most important tool that brokerages and agents use when searching for available 

properties for their clients. 

It contains all the properties that are listed for sale in our market area. The instant 

a property’s data is listed on our local MLS, 1,000’s of Metro Vancouver 

REALTORS have immediate, on-line access to all of the relevant information 

their buyer clients need. 

Over 75% of sales originate with the MLS 


38% 

Internet 

37%

Your Home’s Information Listed on All Company and Agent 

Websites 


In 7 Steps 

Step 4 



Over 98% of home buyers use the internet as a tool when searching for a 

new home! 

Now more than ever people are accustomed to using the benefits of technology to 

better gather information. Many home purchases start from surfing the web, where 

buyers can take a virtual tour of your home. It’s like having a constant open house 

with no inconvenience on your part. Web use for the real estate market is growing 

rapidly. 

We have websites for the brokerage, each city in the area and most major 

communities. We literally have hundreds of websites at Sutton Group-West Coast 

Realty that we use to market your property to anyone searching for real estate 

online. Our websites are found on the first page of Google for 1000’s of search 

terms 

• Ten’s of Thousands monthly visitors 

• Millions of monthly property searches 

• Hundreds of monthly buyer leads 

• Listings appear on 20+ real estate partner websites! 

• The best web exposure in the industry!

Your property listed on our Websites and our 

Team Websites. 


In 7 Steps 

Step 4 



Internet 

37%

Your Property Appears on Many Local and 

Nationally Popular Real Estate Websites 

Over 1000’s of other Realtor and Brokerage Affiliate Sites. 


In 7 Steps 

Step 4 



We cannot guarantee third-party websites display all listing information at all times. 

We strive to update and expand our network frequently. Please notify us immediately if your listing is presented incorrectly. 

Internet 

37%

Automated Email Notifications 


In 7 Steps 

Step 4 



Many potential Buyers for your property have already teamed up with a 

local Realtor, and have been set up on an automated “Hot Sheet” 

system. When a new property that meets their search criteria becomes 

available, or has a price reduction, that property is automatically emailed 

to them. When we list your property on the MLS, your property’s 

information and photography will be automatically emailed to your ideal 

target market - could possibly be hundreds of potential buyers. This is 

another reason why we make sure photos, text and info are all looking 

great right from the start! 


38% 

Internet 

37%

Showcasing Your Home with a VT or video 


In 7 Steps 

Step 4 



The consumer (the buyer of your home) will fall in love with some 

properties while viewing them online. We want them to fall in love 

with yours long before they ever walk through your front door. 

We have teamed up with the industry’s leading virtual tour 

photographers to offer every one of our listings a custom online virtual 

tour. As both buyers and their agents use the internet to browse 

possible home choices, the added benefit of a virtual tour allows the 

buyer to better understand the layout, finishes, views, design, etc. 

This captures the buyer’s attention and allows them to imagine 

themselves in your home. 


38% 

Internet 

37%

Highly Visible Yard Sign 


In 7 Steps 

Step 4 



Yard Sign still account for about 11% of where Buyers find the 

home they purchase. At Sutton Group-West Coast Realty, we 

install a professional, bright and highly visible yard sign. This not 

only helps attract potential buyers who drive through desired 

neighborhoods, but also attracts other agents who may not be 

watching the MLS daily. 


38% 

Yard Sign 

11%

Realtor & Public Open House Tour 


In 7 Steps 

Step 4 



Open houses can be a great way to promote your property. As soon as 

we get listed, we conduct a Realtor Open House Tour. This is the opportunity 

for all other agents to easily preview new homes on the market for their 

clients. Getting agents to come view your property is a great promotional 

event and a great way to launch the property’s marketing. The open houses 

are also open to the public. 


38% 

Yard Sign 

11%

Powered by TCPDF (www.tcpdf.org) 

Custom Designed 4 page Property Brochures 

Feature Sheet 

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Feature Sheet 

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In 7 Steps 

Step 4 



:HOFRPHWR/$85$/

Just Listed 10-10-20 Neighbourhood Flyer Campaign 


In 7 Steps 

Step 4 



Direct marketing has proven to be one of the most successful ways to generate 

new buyers, keep in touch with current contacts and create an awareness of 

new product. 

We create beautiful, custom designed “Just Listed” Feature Sheets and 

deliver them to the locations that include the highest probability of prospective 

buyers. Many buyer leads are generated from direct marketing sent to the same 

neighborhood in which your home is located.

Quick Response to All Inquiries 


In 7 Steps 

Step 4 



Once our focused marketing generates results, we are always available on 

phone, text and email. When there is genuine interest in your property, we want 

to be able to immediately respond to an interested buyer or another agent 

inquiring on behalf of their client. 

Social Networking allows us to reach an even wider audience of potential 

buyers. Mastering today’s available technology allows us to be connected to 

our prospects and serve our clients well.

Promoting Your Home until we have a firm and 

unconditional offer 

Our ultimate goal is to exceed your expectations in achieving your real 

estate objectives. As professional Realtors we have resolved that nothing 

less than your complete satisfaction is acceptable. To achieve our goal, we 

will work to obtain the highest price for your home within the allowable 

period of time. Once all of our initial marketing is in place, we will continue 

our efforts in promoting your home until we have completed the sale. 

Our Continued Marketing Efforts: 

• Follow up through market analysis and agent feedback 


In 7 Steps 

• Periodic reviews of our marketing plan based on current market activity 

• Discuss pricing and timing within the market 

• Notify you on other competing properties in your neighborhood 

Step 4 



• Inform other agents of any and all changes to your listing 

• Maintain stock of property brochures for buyers 

• Make seasonal changes to online marketing as needed 


38% 

Internet 

37% 

Yard Sign 

11% 

Newspaper 

2% 


1%









Eric Fremont 

778-‐822-‐4970 


www.ericfremont.com

Presentation of Your Home 


In 7 Steps 

Step 5 

Understanding Your Role 

Every showing counts and you only get one chance to make a first impression! 

A home that is presented at its very best will typically sell faster, at a higher purchase 

price and with fewer problems involved. Here are some useful tips for preparing your 

home for showings. We will also walk through your home together and make 

suggestions. 

• Remove all clutter, personal objects and unnecessary furniture - less is more. 

• Do a quick dusting and vacuuming right before showings. 

• Leave lights on and open all drapes and shades. Be sure windows and blinds are 

clean. 

• Be aware of unusual cooking or pet odors. Opening windows can provide fresh 

air. 

• Be sure items like laundry, dishes, kids toys, pet items, etc., are put away. 

• Turn off TV, appliances and other distractions. Soft music can create a positive 

experience. 

You want to have your home to show like a 

model home…

Your Participation 

• Always maintain your home in ready-to-show condition. 

• Try to be flexible in the scheduling of showings. 

• It is always best to leave during showings. Also secure pets or take them with 

you. 

• Be cautious when talking to buyers, you could accidentally weaken your 

negotiating position 

• Let us know of any changes in your property's condition. 

• If approached by buyers not accompanied with an agent, contact us 

immediately (Do not let them in unescorted) 

• All valuables such as jewelry, portable electronics, collectibles and 

pharmaceuticals should be safely secured. 


In 7 Steps 

Step 5 

Understanding Your Role

Scheduling Home Showings and Providing Feedback 


In 7 Steps 

Step 5 


Ø I personally or one of our team members will be present at 

all showings. I do not use lock boxes, nor do I leave keys 

available for pickup by other Realtors. My service includes 

being present at all Eme to inform potenEal purchasers 

about the features of your home. 

Ø I keep records relaEng to everyone visiEng your home. This 

allows me to remain in contact with those expressing 

interest. I will communicate in a Emely manner feedback 

given by ProspecEve Buyers.

Keeping You Updated on Competing Homes 

New Listing Pending Sale New Listing 


In 7 Steps 

Step 5 


New Listing Recently Closed New Listing 

Throughout the listing time period we will continually update you on the competing 

homes in your neighborhood. You need to be aware of other homes that come on 

the market, and what pricing they are at. Also once you start getting showings, 

these other homes will most likely be shown too. If they are selling, and yours is 

not, we need to know about it, and figure out why. Is your price too high? Is it the 

showing condition of your home? Was the other home simply a better fit for the 

buyer? What can we do to be sure you are the next home to sell? 

Watching and analyzing your competition is extremely important!









Eric Fremont 

778-‐822-‐4970 


www.ericfremont.com

Evaluation of an Offer - Does it meet your needs? 

An offer for your home will come in the form of a Contract of Purchase and Sale – a provincial 

approved form that is used to present an offer. The Contract should be thoroughly read and 

reviewed before any decisions are made. Once we receive an offer for your home, we will 

carefully review all terms of the offer with you. All accepted terms of the contract must be 

carried through the life of the contract. The signed, accepted terms (with all addendums & 

counter offers ) are a LEGALLY BINDING CONTRACT. 

Below are some of the items that we will need to pay close attention to: 


In 7 Steps 

Step 6 

Negotiating the Purchase 

Contract 

Purchase Price - Be sure to factor in all the terms of the offer before getting excited or 

disappointed. 

Included Items - What is included - Refrigerator, Washer & Dryer, Hot Tub, Furniture, 

Artwork, etc.? 

Excluded Items - What is excluded - Refrigerator, Washer & Dryer, Hot Tub, Furniture, 

Artwork, etc.? 

Deposit - This is the initial deposit. The importance of this item is often overlooked. 

Method of Payment - Is this a cash sale, conventional mortgage or seller financing? How 

much down payment? 

Special Assessments (Strata) - Are there any outstanding or upcoming special 

assessments? Who pays, Buyer or Seller? 

Possession - When does the property legally change ownership? (Buyer receives keys and 

moves in) 

Seller Disclosures - What information about the property is the Buyer asking for? Do we 

have it ready? 

Due Diligence Condition - What "outs" will the Buyer have? 

Appraisal Condition - Is the sale contingent on the home's appraisal amount? 

Financing Condition - Is the sale contingent on the Buyer securing financing? 

Additional Addendums - Are there any additional terms or addenda attached to the offer? 

Home Warranty - Is the 2-5-10 home warranty still applicable? 

Response Deadline - How long do you have to respond to the offer, or counteroffer? 

Multiple Offers - As great as it is to have multiple buyers for your home, we need to negotiate 

strategically. 

After considering all terms... Do you Accept, Counteroffer, or Reject the Buyer's Offer?









Eric Fremont 

778-‐822-‐4970 


www.ericfremont.com

Providing the Seller's Disclosures 

Buyer's Due Diligence (Evaluations and 

Inspections) 


In 7 Steps 

Buyer's Right to Cancel or Resolve Objections 

Step 7 

Managing the Transaction 

Through Closing 

Settlement (Closing)

Lets Get Started! 

There is so much thought, knowledge and preparation that 

goes into a successful home-selling campaign. We will be your 

resourceful guide through every step. Lets get started on 

formulating our strategic plan to get your home sold. 

MarkeEng plan review: 

Eric Fremont 

778-‐822-‐4970 


www.ericfremont.com

MarkeEng Plan For Your Home: 

More Service – Be+er Results 

COMPETITIVE MARKET ANALYSIS: 

Seller’s RepresentaEve Eric Fremont will advise on a CompeEEve Pricing Strategy that will align 

with the needs of the Seller and affect a sale within Seller’s Eme frame. 

HOME ENHANCEMENT: 

To enhance the sale of your home, Seller RepresentaEve will develop a Home Enhancement plan. 

TITLE: 

Seller’s RepresentaEve will obtain a property Title Search from the Land Title’s Office. 


In 7 Steps 

Eric Fremont 

MarkeEng Plan 

778-‐822-‐4970 


ACTION PLAN: 

To assist in the sale of your property, reasonable efforts to promote your interest will include, but 

not be limited to: 

Ø Place Su+on “FOR SALE” Sign on the Subject property, if allowed 

Ø List your property with MulEple LisEng Service (MLS) associated with the Greater Vancouver 

Real Estate Board (REBGV) 

Ø A detailed descripEon of your home is displayed on our websites, plus your lisEng will be 

syndicated to 1000’s of other Realtor and Brokerage Affiliate Sites. 

Ø InformaEon about your home (including image, features and highlights, etc.) is posted at 

Su+on Group West Coast Realty website, for exposure to its real estate agents and their client 

base. I will promote your home to the Su+on Network of Buyers. I will cooperate with Other 

Brokerages working with Buyers, and will pro-‐acEvely offer informaEon about the sale of your 

property 

Ø Online promoEon of the lisEng via social media channels such as: Facebook (business page), 

Twi+er, LinkedIn and Google+, video’s be posted on YouTube (only if applicable) 

Ø I arrange and pay for the Concierge services that include producEon of HD digital photography 

of your home plus VT (virtual tour) or Video for e-‐MarkeEng and print materials. 

ConEnue next page…

MarkeEng Plan For Your Home: 


In 7 Steps 

Eric Fremont 

MarkeEng Plan 

778-‐822-‐4970 


Ø I arrange and pay for Professional Measurement of your home and generate a floor 

plan that I can distribute along with my colour Feature Highlight sheet at showings 

and public opens. This will also be available on my website 

Ø I arrange and pay for Newspaper adverEsements featuring your home in the 

following week’s paper (1/8, 1/4, 1/2, or full page depending on the number of 

lisEngs) Remember this only brings a small amount of people to your lisEng. 

Ø Neighbourhood (10-‐10-‐20) invitaEon (un-‐addressed) announcement flyer drop in 

the area to promote your home to your neighbours 

Ø I prepare Feature sheet to highlight aspects of your home and the neighbourhood 

Ø I hold agent opens (Tuesday morning from 10:00 – 12:00) to increase exposure to 

Realtors who “spread the word” about your home to their clients and other agents. 

Realtor feedback will be discussed with the Seller. I will conEnue to hold them as 

long as I’m available 

Ø I hold public opens, on Saturday, Sunday or both. Times are scheduled, with your 

agreement, to promote maximum exposure of your home. I suggest the first open 

weekend be both Saturday and Sunday with extended hours beyond the normal 2 – 

4. I will communicate in a Emely manner all relevant comments made during the 

Public opens that may effect the markeEng strategy of your home 

Ø I personally will be present at all showings. I do not use lock boxes, nor do I leave 

keys available for pickup by other Realtors. My service includes being present at all 

Eme to inform potenEal purchasers about the features of your home 

Ø I keep records relaEng to everyone visiEng your home. This allows me to remain in 

contact with those expressing interest. I will communicate in a Emely manner 

feedback given by ProspecEve Buyers 

Ø I will be present during all offer presentaEon negoEaEons 

Ø I will advise on Seller Best PracEces during any negoEaEon process 

Ø I will provide the Seller with an EsEmated Proceeds Document prior to acceptance 

Ø I work hard for you! 

Is this what you are looking for from your real estate agent? 

Have I missed anything?

Thank You for Your Business 

Much of our business is based on referrals from satisfied 

clients. If you know anyone who could benefit from our 

services, please let us know how we can be of help! 

Eric Fremont 

778-‐822-‐4970 


www.ericfremont.com

STEPS TO SUCCESS

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