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Work <strong>Description</strong> for <strong>Marketing</strong> <strong>Coordinator</strong><br />

Date: August 21, 2013<br />

Main Functions:<br />

The <strong>Marketing</strong> <strong>Coordinator</strong>’s primary function at <strong>Frontline</strong> is to plan, create and coordinate marketing initiatives<br />

for <strong>Frontline</strong> <strong>Real</strong> Estate Services (FLRE). The objective of the position is to grow the brand awareness of FLRE<br />

through both traditional and new marketing mediums with thoughtful and creative initiatives.<br />

Reports to:<br />

Senior sales staff and management.<br />

Duties:<br />

Summarized below are the key tasks of the <strong>Marketing</strong> <strong>Coordinator</strong>’s duties:<br />

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The creation of marketing collateral for corporate and property specific marketing initiatives<br />

Creates and edits marketing brochures with InDesign, Photoshop etc.<br />

Creates and coordinates corporate email marketing campaigns<br />

Coordinates hard copy marketing campaigns<br />

Takes photos and records / edits videos as required<br />

Search engine optimization<br />

Creates and maintains project marketing websites using templates provided<br />

PR communications with media<br />

Progressively manages social media accounts ensuring that <strong>Frontline</strong> is always at the forefront of social<br />

media marketing initiatives and engages with our network frequently<br />

Updates and manages company websites, including news blogs, new listings and past transactions<br />

Orders transaction pictures for sales over one million dollars<br />

Coordinates the purchase of client gifts and invitations<br />

Orders marketing collateral from printing company including letterhead, envelopes, business cards and<br />

marketing flyers for postal walks<br />

Updates power point presentation created for SmartTV with listings and sales<br />

Ordering GIS mapping data and coordinating the production of maps for brokers<br />

Planning and coordinating company events, presentations, trips, tournaments and sponsorships<br />

Creative design for proposals and presentations for sales meetings and initiatives<br />

Set goals and 5 Key Performance Indicators (KPI’s) for corporate marketing success<br />

Monthly reporting on marketing effectiveness metrics<br />

Set annual marketing business plan<br />

Maintain boardroom, kitchen and office area as tidy and presentable and tv’s are turned off at the end of<br />

the day<br />

Reception duties<br />

Attends required recurring meetings<br />

Perform any other duties related to the position of <strong>Marketing</strong> Manager, as directed by the Owners


Working Conditions:<br />

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Workweeks are 5 days, Monday to Friday, 8 hours per day, starting at 8:30 am in the morning.<br />

The <strong>Marketing</strong> <strong>Coordinator</strong> is entitled to one half hour of paid time for lunch.<br />

The <strong>Marketing</strong> <strong>Coordinator</strong> is frequently exposed to noise and a regular flow of people around the office.<br />

The <strong>Marketing</strong> <strong>Coordinator</strong> is frequently assigned to changing priorities.<br />

Employment Requirements<br />

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Completion of secondary school is usually required.<br />

Completion of Post Secondary preferred<br />

Formal training in Graphic Design<br />

Proficient spoken and written English.<br />

Punctual, meticulous and reliable.<br />

Courteous manners with the public.<br />

Please send resumes to jen@FLRE.ca<br />

It is strongly recommended that you visit our website at www.FLRE.ca to learn more about us prior to submitting<br />

your resume for application.

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