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Profile of the Options Investor - The Options Industry Council

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Connected<br />

OPTIONS INVESTORS ARE<br />

MORE LIKELY TO USE THE<br />

INTERNET FOR RESEARCH<br />

AND TRADING.<br />

As options have become mainstream,<br />

so has <strong>the</strong> use <strong>of</strong> <strong>the</strong> Internet and<br />

online commerce. While all investors<br />

are generally more technically savvy,<br />

options investors still use <strong>the</strong> Internet<br />

for research and trading more than<br />

<strong>the</strong>ir counterparts.<br />

83%<br />

78%<br />

42%<br />

35%<br />

87%<br />

N/A<br />

Stocks Bonds <strong>Options</strong><br />

ENTER THE TRADES<br />

ONLINE MYSELF<br />

Internet<br />

Investment<br />

Magazines<br />

<strong>The</strong> Wall<br />

Street<br />

Journal<br />

Cable TV<br />

My broker<br />

Barron’s<br />

Friends/<br />

Family<br />

Seminars/<br />

Training/<br />

Course<br />

71%<br />

63%<br />

27%<br />

24%<br />

25%<br />

27%<br />

27%<br />

14%<br />

23%<br />

19%<br />

16%<br />

13%<br />

2%<br />

4%<br />

2%<br />

5%<br />

INFORMATION SOURCES<br />

<strong>Options</strong> Users<br />

Non-<strong>Options</strong> Users<br />

Source: Harris Interactive Inc. 2005 Study <strong>of</strong> <strong>Options</strong> Users commissioned by <strong>The</strong> <strong>Options</strong> <strong>Industry</strong> <strong>Council</strong>

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