The Complete Toolkit - Gardiner Foundation

HOW CAN YOU GET FROM
HERE TO THERE?
Selling your project
The Takeaway: Identifying your ultimate goals for
your community will help you gain the support of
funders and other supporters, as well as later assess
whether what you’ve done has worked.
You want your work to make a difference. But what, exactly, do you expect to
be different when you complete the project? What are your ultimate goals?
There is a temptation in any community project to make the task easy by
phrasing your goals in terms that can’t fail: “We aim to fund these activities,
build these facilities, hold these events, and publish these materials.”
Yes, but will that solve the problems that you started with?
You have to be able to say what you really want to achieve in ways that will
both convince other stakeholders and provide guidance for project evaluation
afterwards.
The Five Whys
The Five Whys is a Japanese management tool for pushing you to think
more deeply about what you’re doing. It involves behaving like a particularly
irritating six-year-old – but it works.
Why do you want the money?
So we can run a camp for local at-risk children.
Why?
So we can give them an adventure holiday.
Why?
So they can get a chance to be involved in group experiences they enjoy.
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SECTION 2 GETTING STARTED: Identifying what your community needs
STRENGTHENING SMALL DAIRY COMMUNITIES TOOLKIT