Presentation - la capra - UCLA

Engaging Media To Improve The
Health & Quality of Life of Older Adults
HEALTH
COMMUNITY
MEDIA
‣Develop a theoretically-grounded broadcast media intervention to improve
the health and quality of life of older adults.
‣Work in partnership with Los Angeles area community aging services
agencies to develop a television series promoting the adoption and
maintenance of regular physical activity as a critical element of healthy aging.

Among older adults, regular physical activity is an important
determinant of future health, quality of life, and
maintenance of functional independence

• Roughly half of US adults age 65 and older
are physically active and less than 25%
participate in regular physical activity
• Further correlated with low-income and
minority status
• Population estimates of physical inactivity
have not improved over last decade

In a survey of LA County seniors, over half of
respondents expressed a specific interest in exercise
and one-third expressed an interest in receiving
information about health promotion and disease
prevention

Community-Partnered
Health Media
• L.A. CAPRA
– City of LA Department of Aging
• Senior Multipurpose Centers
• Department of Recreation & Parks
• La CityView 35
– Partners In Care Foundation
• Evidence-Based Health Promotion/Exercise
Programs
• Wellness Coaches

Theoretically-Grounded
Health Media
• Docu-Reality Series Following 12
Contestants, Challenges to Becoming Active
• Promoting the Adoption & Maintenance of
Regular Physical Activity & Exercise
– Previously sedentary older adults (Avg. Age 66)
– Exposed to evidence-based programs/activities
available in community
– Walking stressed (goal 10,000 steps/day),
contestants wear pedometer/accelerometer (Fitbit
Ultra Tracker TM)
– Special guests provided additional expertise,
motivation

Theoretically-Grounded
Health Media
• Core Messages Rooted In
Health Behavior Change Theory
– Attributional Theory of Achievement Motivation
– Social Cognitive Theory
– Transtheoretical Model
– Behavioral Affective Associations Model

Let’s Get “On The Move”
‣ A series of six 30–minute episodes, “On The
Move” demonstrates significant
transformation in 12 individuals as they
increase average daily physical activity to
approach or exceed a 10,000 daily step goal.
‣ The series was broadcast on LA CityView 35,
June 2012 and now available online

Let’s Get “On The Move”
‣“On The Move” exists as an innovative
approach to utilizing media as a health
promotion tool within the context of
community-based health promotion
programming.
‣Future directions must include a
rigorous evaluation of the impact of this
programming on viewers.

Join Paul Petersen & Dr. Scott Kaiser
As We Follow the Lives of 12 Contestants
Taking Strides Towards a Life That’s
“On The Move!”
Exclusively on:
Thursdays at 8:30 PM starting June 7th
A Presentation of the
The UCLA Community Academic Partnership for Research in Aging
&
The City of Los Angeles Department of Aging
0tmtv
www.otmtv.com
Doc Kaiser