Houndstooth - Imprint (NYC)
Houndstooth - Imprint (NYC)
Houndstooth - Imprint (NYC)
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Throughout the 1920s to the 1950s, houndstooth-‐checks were predominately<br />
woven into small scale tweeds for somber applications in men’s and women’s<br />
tailoring.<br />
Chung<br />
After the Second World War, houndstooth emerged as a bold graphic pattern,<br />
as a symbol of prestige far removed from its origins as a woven pattern. Coinciding<br />
with the introduction of the New Look by Dior, the company launched their first<br />
fragrance, Miss Dior, in 1947. A houndstooth-‐check pattern enveloped the<br />
background of the fragrance box (See fig. 5). In addition to the distinction gained<br />
from the custom checks by the Duke on Windsor, the launch of Miss Dior cemented<br />
the houndstooth-‐check association with prestige. By the end of the 1950s, the<br />
applications of houndstooth evolved fully from a weave into a symbol of luxury.<br />
Bold prints of the motif began appearing beyond the usual sports, recreation, and<br />
tailored jackets from earlier times.<br />
In 1966, New York designer Geoffrey Beene once again rejuvenated the<br />
houndstooth-‐check by printing the motif on dresses inset with undulating bands of<br />
lace. 20 Beene described the line titled, Country Squire, for the woman who, “walks,<br />
drives, stays at home, or flies off to Rome.” 21 The classic houndstooth-‐checks were<br />
no longer settled in plain black and white. Beene introduced the motifs in colors of<br />
subtle lavender paired with charcoal blonde and bottle green or caramel and black,<br />
softly gathered on skirts balanced with a short jacket (See fig. 6-‐8). <strong>Houndstooth</strong> still<br />
carried the same prestige as used by the royal family and in luxury items such as the<br />
fragrance by Dior, but now in its contemporary usage, designers continue to take the<br />
symbolic meaning and reinterpreted it for everyday usage.<br />
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