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Houndstooth - Imprint (NYC)

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Throughout the 1920s to the 1950s, houndstooth-­‐checks were predominately<br />

woven into small scale tweeds for somber applications in men’s and women’s<br />

tailoring.<br />

Chung<br />

After the Second World War, houndstooth emerged as a bold graphic pattern,<br />

as a symbol of prestige far removed from its origins as a woven pattern. Coinciding<br />

with the introduction of the New Look by Dior, the company launched their first<br />

fragrance, Miss Dior, in 1947. A houndstooth-­‐check pattern enveloped the<br />

background of the fragrance box (See fig. 5). In addition to the distinction gained<br />

from the custom checks by the Duke on Windsor, the launch of Miss Dior cemented<br />

the houndstooth-­‐check association with prestige. By the end of the 1950s, the<br />

applications of houndstooth evolved fully from a weave into a symbol of luxury.<br />

Bold prints of the motif began appearing beyond the usual sports, recreation, and<br />

tailored jackets from earlier times.<br />

In 1966, New York designer Geoffrey Beene once again rejuvenated the<br />

houndstooth-­‐check by printing the motif on dresses inset with undulating bands of<br />

lace. 20 Beene described the line titled, Country Squire, for the woman who, “walks,<br />

drives, stays at home, or flies off to Rome.” 21 The classic houndstooth-­‐checks were<br />

no longer settled in plain black and white. Beene introduced the motifs in colors of<br />

subtle lavender paired with charcoal blonde and bottle green or caramel and black,<br />

softly gathered on skirts balanced with a short jacket (See fig. 6-­‐8). <strong>Houndstooth</strong> still<br />

carried the same prestige as used by the royal family and in luxury items such as the<br />

fragrance by Dior, but now in its contemporary usage, designers continue to take the<br />

symbolic meaning and reinterpreted it for everyday usage.<br />

7

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