Arena E-Mag
Welcome to our first ever eMagazine! An Initiative by Arena Animation Kankurgachi to spread knowledge and our students work.
Welcome to our first ever eMagazine! An Initiative by Arena Animation Kankurgachi to spread knowledge and our students work.
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Article-Graphics<br />
Logo design:tips<br />
Mr. Nabendu Pathar<br />
Logo<br />
design is all around us. To the general public, logos serve as<br />
an instant reminder of a company or a product; to the client<br />
they’re the point of recognition on which their branding hangs;<br />
and to us designers they represent the challenge of incorporating our clients’ ideologies<br />
into one single graphic.<br />
No wonder, then, that logo design features so prominently in our lives. In an age where<br />
everyone must have a website to support their product, service or the company behind it,<br />
the demand for a top-class logo has never been higher.<br />
More examples of logo design are out there than ever before, and with that comes the<br />
challenge of being different. How do you create something original that stands out in a<br />
sea of identities? And how do we create something quickly while retaining quality?<br />
In this article, we’ll first look at the basic principles of creating a logo design and share<br />
some pro tips for finessing your process...<br />
BEFORE YOU START<br />
01. Learn logo<br />
An effective logo is distinctive, appropriate, practical,<br />
graphic, simple in form and conveys an intended<br />
message. In its simplest form, a logo is there to identify<br />
but to do this effectively it must follow the basic<br />
principles of logo design:<br />
• A logo must be simple. A simple logo design<br />
allows for easy recognition and allows the logo to<br />
be versatile and memorable. Effective logos feature<br />
something unexpected or unique without being overdrawn.<br />
Effective logo designs: I Love NY, Apple, London<br />
Underground, CBS, WWF, Woolmark Effective logo<br />
designs: I Love NY, Apple, London Underground,<br />
CBS, WWF, Woolmark<br />
• A logo must be memorable. Following closely behind the principle of simplicity is<br />
that of memorability. An effective logo design should be memorable and this is achieved<br />
by having a simple yet appropriate logo.<br />
• A logo must be enduring. An effective logo should endure the test of time. The<br />
logo should be ‘future proof’, meaning that it should still be effective in 10, 20, 50+ years<br />
time.<br />
• A logo must be versatile. An effective logo should be able to work across a variety<br />
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