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<strong>Boorito</strong>!<br />
For Halloween 2012 Chipotle (a fast-‐casual Mexican restaurant chain) is offering $2 burritos <br />
to any customer that comes in dressed in their Halloween costume after 4 p.m. Even better, <br />
Chipotle will donate up to one million dollars of the proceeds from the $2 items to the <br />
Chipotle Cultivate Foundation. This foundation is dedicated to creating a sustainable, <br />
healthful, equitable food future.<br />
I wonder how likely it is that Chipotle will be able raise one million dollars in one evening? <br />
Take a couple minutes, first individually and then with a partner to think about what <br />
information would be helpful to figure this out. Record your thoughts below:
<strong>Boorito</strong> Continued…. <br />
1. At $2 a burrito, how many burritos need to be sold to reach one million dollars? <br />
2. After doing some research I found out that there are about 1,200 Chipotle locations. <br />
How many $2 items would each location need to sell to reach one million dollars in <br />
sales? <br />
3. From my research I can see that most Chipotles are open until 10 pm. How many $2 <br />
items must be sold per hour at each location to reach one million dollars in sales? <br />
4. An estimated 2 out of 5 Americans (there are about 300 million Americans) are <br />
expected to wear costumes this year. According to Wikipedia, Chipotle has about <br />
750,000 customers per day on average. Do you think it seems reasonable that Chipotle <br />
will be able to sell enough $2 burritos to customers in costumes to reach the one <br />
million dollar mark? Be sure to explain your reasoning. <br />
5. Burritos at Chipotle normally cost about $6.50 (this varies a bit based on the <br />
ingredients). How much money in burrito sales is Chipotle potentially giving up by <br />
running this promotion and charity event? <br />
Sources: <br />
http://en.wikipedia.org/wiki/Chipotle_Mexican_Grill <br />
http://abclocal.go.com/wtvg/story?section=news/local&id=774155 <br />
http://www.chipotle.com/en-‐US/Default.aspx?type=default <br />
Brought to you by: <strong>Yummy</strong>math.com
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