APAC Marketing Update - Home - Wireless Network Solutions

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2009 Marketing Objectives Build Build Awareness 4
Build Awareness • Marketing Strategy – Position Motorola as the industry leader in Wireless Broadband (WiBB) – Influence opinion leaders (media & analysts) – Promote WiBB applications (video surveillance & IP connectivity) to key verticals like local governments, public safety, carrier and enterprises 5
Page 1 and 2: APAC Marketing Update Veronica Lim
Page 3: 2009 Marketing Objectives • Build
Page 7 and 8: Build Awareness •Tactics - Advert
Page 9 and 10: Develop, Equip & Enable Channel •
Page 11 and 12: Channel Development • Launch APAC
Page 13 and 14: Equip & Enable Channel Partners •
Page 15 and 16: Equip & Enable Channel Partners WiB
Page 17 and 18: 2009 Marketing Objectives Gain Chan
Page 19 and 20: Channel Mindshare & Loyalty • Cha
Page 21 and 22: Channel Mindshare & Loyalty • How
Page 23 and 24: Demand Generation • End-user Semi
Page 25 and 26: 2009 Marketing Calendar Build Aware
Page 27 and 28: 2009 WiBB Marketing Calendar Channe
Page 29: 2009 WiBB Marketing Plans Thank you

APAC Marketing Update - Home - Wireless Network Solutions

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