APAC Marketing Update - Home - Wireless Network Solutions

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Build Awareness •Tactics – Tradeshows & Events • showcase WiBB products & applications in key tradeshows & customer events – eg Global Security Asia 2009 (Mar09, Sin), India Airline & Airport (Aug09, India), <strong>Wireless</strong> City 2009 (Sep09, China) – Press Media & Analyst marketing campaign • Executive meeting between Motorola senior leaders and opinion influencers • Media workshops 6
Build Awareness •Tactics – Advertorial/Editorial campaign • Promote WiBB applications in China, India, Australia, Indonesia, Malaysia, Philippines & Thailand – Direct <strong>Marketing</strong> to End-users via eDM/DM • Promote video surveillance & IP connectivity to local governments, carriers, enterprises, education & transportation – Customer Testimonials & Case Studies 7
Page 1 and 2: APAC Marketing Update Veronica Lim
Page 3 and 4: 2009 Marketing Objectives • Build
Page 5: Build Awareness • Marketing Strat
Page 9 and 10: Develop, Equip & Enable Channel •
Page 11 and 12: Channel Development • Launch APAC
Page 13 and 14: Equip & Enable Channel Partners •
Page 15 and 16: Equip & Enable Channel Partners WiB
Page 17 and 18: 2009 Marketing Objectives Gain Chan
Page 19 and 20: Channel Mindshare & Loyalty • Cha
Page 21 and 22: Channel Mindshare & Loyalty • How
Page 23 and 24: Demand Generation • End-user Semi
Page 25 and 26: 2009 Marketing Calendar Build Aware
Page 27 and 28: 2009 WiBB Marketing Calendar Channe
Page 29: 2009 WiBB Marketing Plans Thank you

APAC Marketing Update - Home - Wireless Network Solutions

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