Real Time - DESERTEC Foundation

Friday, 4 March 2011
Social Media: The art of conversation
9.00 a.m. – 10.00 a.m.
Registration and morning coffee
MODERATOR: Astrid Frohloff
KEYNOTE · 10.00 a.m. – 10.45 a.m.
Dr. Stefan Groß-Selbeck, Chief Executive Officer XING AG
“Next Generation Social Networking: The Mobile Revolution“
Social networking and mobile are the two major trends shaping today’s
internet. More than one billion people use social networking sites, mobile
internet is expected to overtake desktop usage within the next four years.
These trends are redefi ning the way we live and work. Stefan Groß-Selbeck
highlights the chances and challenges of next generation social networking, exploring new
opportunities for technologies bridging social networking, mobile and business.
KEYNOTE · 10.45 a.m. – 11.15 a.m.
Chris Pirillo, Internet Celebrity & Founder, Lockergnome.com
“The importance of Communication and Communities“
How did we change our communication during the years and how will
we communicate in the future. How can we use communication to be
creative and have fantastic and innovative ideas. How important
is it to communicate. What is the right way to communicate with the
community and can we really create a community.
KEYNOTE · 11.15 a.m. – 11.45 a.m.
Jeremy Stoppelman, Co-founder and Chief Executive Offi cer,
Yelp Inc.
“Yelp – Word of Mouth Goes Online“
More than ever before consumers are relying on reviews to help them make
a spending decision. Yet only one site has been able to effectively inspire
consumers to share millions of opinions on local businesses worldwide:
Yelp. For more than 7 years, Yelp co-founder and CEO, Jeremy Stoppelman, has been at the
forefront of connecting people and businesses with one another online, offl ine and now
via mobile. Jeremy will share his thoughts about the importance of being truly local; ongoing
product development and innovation and what lies at the core of Yelp‘s continued success –
its community. Additionally, he will discuss the intersection community and content
play within Yelp’s mobile experience. Be it smart phones or tablets, the future of local is
undeniably in your back pocket.
KEYNOTE · 11.45 a.m. – 12.15 p.m.
Peter Sunde Kolmisoppi, Co-Founder, Flattr
PANEL · 12.15 p.m. – 1.00 p.m.
• Alexis Bonte, Chief Executive Officer & Founder, eRepublik
• Cary Rosenzweig, Chief Executive Officer, IMVU Inc.
• Timo Soininen, Chief Executive Officer, Sulake
“The art of conversation – Hearing – Listening – Understanding“
Over the past few years, social games have evolved into mainstream Internet applications.
Their users number in the millions, as their sales hover around the billion-dollar threshold.
How does this new market work, and how much potential is still available? Can social games
serve as a signifi cant interactive platform for business?
Alexis Bonte Cary Rosenzweig Timo Soininen