Real Time - DESERTEC Foundation

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Deutsche Messe
Anke Vollmann
anke.vollmann@messe.de
Tel. +49 511 89-31257
Fax +49 511 89-31658
Messegelände
30521 Hannover
Germany
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Nicole Nehaus-Laug
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Tel. +49 30 944002-47
Fax +49 30 27576-500
Albrechtstraße 10
10117 Berlin
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GB Printed in Germany 1/2011 ∙ Subject to change
The power of creativity and innovation
You are cordially invited
to attend the
CeBIT Global Conferences
cebit.de/cgc_e
Dr.-Ing. Ulrich Hueck
Co-Founder DESERTEC Foundation
Speaking on 2 March 2011 at 3.00 p.m.
Convention Center (CC), Room 2
1– 5 MARCH 2011 · HANNOVER

Tuesday, 1 March 2011
ICT solutions for a better world
9.00 a.m. – 10.00 a.m.
Registration and morning coffee
MODERATOR: Valerie Haller
KEYNOTE · 10.00 a.m. – 10.45 a.m.
Opening Keynote
KEYNOTE · 10.45 a.m. – 11.15 a.m.
Jean-Philippe Courtois, President Microsoft International
“Cloud Solutions for a Better World”
Cloud computing marks a major paradigm shift in the way companies and
organizations access software and computing power. It creates cost and
effi ciency benefi ts which are available to organizations of all sizes, from the
largest of enterprises to the smallest of start-ups, and even in the public
sector in areas like health and education. These operational benefi ts open doors to potentially
game-changing opportunities for innovative services, which will benefi t the business or
organization, but also the individual. In his speech, Jean-Philippe Courtois will discuss how
Europeans and people around the world can benefi t from cloud computing and what Microsoft
is doing with its customers, partners and other economic and political stakeholders to
advance cloud adoption.
KEYNOTE · 11.15 a.m. – 11.45 a.m.
Matthew Key, Chairman & Chief Executive Offi cer,
Telefónica Europe plc
“Making Digital Europe A Reality”
KEYNOTE · 11.45 a.m. – 12.15 p.m.
Neelie Kroes, EU-Commissioner for the Digital Agenda,
Vice-President of the European Commission
“Movement for Digital Action – The Digital Agenda of the
European Commission”
Implementing the ambitious Digital Agenda of the European Commission will
contribute signifi cantly to the EU’s economic growth and outlines different
priority areas for action, e.g. creating a digital Single Market, faster internet access, more
investment in R&D and applying ITK to address challenges facing society like climate change
and the ageing population.
KEYNOTE · 12.15 p.m. – 12.45 p.m.
Paul Hermelin, Chief Executive Officer Capgemini
KEYNOTE · 12.45 p.m. – 1.15 p.m.
Alan Mulally, President & CEO Ford Motor Company
“Applying ‘One Ford’ Principles to Innovation: Ford Motor Company’s
Global Vision of Affordable Technology for All”
Ford Motor Company is founded on a history of innovation, from ideas
to technologies. Yet there is something that differentiates it from
other innovators. Henry Ford applied innovation to reach, affect and be
attainable to all around him. The same thinking applies today, as the ‘One Ford’ approach to
product development delivers new technologies at an unexpected pace to consumers
around the world.
KEYNOTE · 1.15 p.m. – 1.45 p.m.
Dr. Chang-Gyu Hwang, Secretary General, IEEE Fellow,
PhD. Office of Strategic R&D Planning Ministry of Knowledge
Economy Republic of Korea
“IT Enables Smart World”
The fusionization of technology where IT, BT, NT are merged on one
platform will become the megatrends and IT will be the driving force of
this convergence. With this fusionization, we will enter the Smart World described as
“Self-Intelligence”. Korea, as an Innovation Magnet, will help you make your dream come
true. This can be a win-win for both and a foundation for the co-prospering world.

Wednesday, 2 March 2011
Real Business – Real Time
9.00 a.m. – 10.00 a.m.
Registration and morning coffee
MODERATOR: Astrid Frohloff
What’s next in tech? · 10.00 a.m. – 10.15 a.m.
Sanjay Patel, CTO Wireline Networks, Alcatel-Lucent
“Next Generation Access – 10G PON and Phantom Mode, the Evolution towards
Ultra-Broadband”
This presentation gives you insights about the next evolution steps with regard to wireline
access networks – both optical fi bre and copper-based. In addition to new solution concepts in
the context of 10G PON and DSL we also present latest products, where these new concepts
has already been realized. Welcome to the future, welcome to ultra-broadband.
KEYNOTE · 10.15 a.m. – 10.45 a.m.
Hamid Akhavan, Chief Executive Officer, Siemens Enterprise
Communications
“Five Megatrends Shaping Enterprise Communication and
Collaboration – Open collaboration for social, mobile, wired,
wireless and now cloud“
Five megatrends will re-shape the enterprise communication and collaboration experience and
enhance acquisition and deployment options over the next 24 months. Hamid Akhavan,
CEO of Siemens Enterprise Communications discusses the game-changers that underpin the
next generation of enterprise networks and unifi ed communications.
PANEL · 10.45 a.m. – 11.30 a.m.
• Martin Gutberlet, (Moderation)
Regional Vice President, Country Manager and Head of Sales Germany
• Natalya Kaspersky, Infowatch Chief Executive, Chairperson of the Board of
Directors Kaspersky Lab
• Dr. Dirk Hochstrate, Board Member & CTO, G Data Software AG
• Dr. Georg Rau, Executive Vice President MAIL Product & Operations E-Postbrief,
Deutsche Post AG
• Richard Marko, Chief Technology Officer, ESET
“The importance of security“
Data security and privacy have been a particularly hot topic of debate the past few months.
This debate has made it apparent that any business model based on Cloud Computing
can only be successful if users are convinced of the privacy and security of their data.
What do providers need to offer and what do users need to be mindful of?
Martin Gutberlet Natalya Kaspersky Dr. Dirk Hochstrate Dr. Georg Rau
KEYNOTE · 11.30 a.m. – 12.00 noon
Michael Mendenhall, Senior Vice President & Chief Marketing
Offi cer, Hewlett Packard
KEYNOTE · 12.00 noon – 12.35 p.m.
Parker Harris, Co-Founder & Executive Vice President,
Technology and Products, salesforce.com
“The Cloud 2: Social, Mobile and Real-Time“
The future of the Cloud is social, mobile and real-time. A new paradigm for
enterprise collaboration, data that fi nds its way to you before you ask
for it, and the ability to access it all from any mobile device. How will this new model lead
to enhanced productivity for companies of all sizes? Hear salesforce.com co-founder Parker
Harris talk about the real Cloud 2.
CLOUD COMPUTING SUMMIT · 12.35 p.m. – 1.35 p.m.
• Prof. Dieter Kempf, (Moderation), Chairman of the Executive Board DATEV eG
• Michael Diemer, Chief Executive Officer, IBM Deutschland GmbH,
General Manager IBM Global Technology Services, Deutschland, IBM
• Andre Kiehne, Vice President Services, Fujitsu Technology Solutions GmbH
• Christian Morales, Vice President General Manager, EMEA, INTEL CORPORATION
• Paul Strong, Chief Technology Officer, EMEA, VMware
• Sébastien Marotte, Vice President Enterprise EMEA, Google
“The power of clouds: The big players in Cloud Computing“
In the opinion of many experts, Cloud Computing is going to permanently change the IT landscape.
IT providers are promising enhanced fl exibility, effi ciency and scalability. For the user,
the key issues involve security and compliance. Some skeptics consider Cloud Computing
merely another marketing slogan. To what extent do Cloud-based solutions actually fulfi ll the
high standards required of high-performance ICT infrastructure?
Prof. Dieter Kempf Michael Diemer
Christian Morales
Paul Strong
Andre Kiehne

Wednesday, 2 March 2011
What’s next in tech? · 1.35 p.m. – 1.45 p.m.
Ronald Raffensperger, Director, Core Network Marketing,
Huawei
“Privately Public – Build a more powerful business by putting the
power of a public cloud inside your private cloud”
Smart Grid Summit: IT meets Energy
Meeting of the top managers concerning one of the central topics of the next few
years. The energy industry is putting into effect the biggest change in its history.
Effi cient and intelligent energy supply networks represent the requirements
for economic growth in the decades to come. With investments of several trillion
Euro in more effi cient and intelligent energy supply networks, the foundations
for the next generation of energy networks shall be laid. In the course that these
developments will take, IT will play a key role. During the Smart Grid Summit on
2 March 2011, the top managers from the IT and energy sectors will discuss
the potentials possessed by the new market and the most important milestones
on the way to the realization of the future energy networks.
MODERATOR: Uli Dönch, Head of Department for Economy, FOCUS Magazin
KEYNOTES · 2.30 p.m. – 3.00 p.m.
David McAllister, Prime Minister of Lower Saxony
Friedhelm Loh, President, German Electrical and Electronic
Manufacturers’ Association (ZVEI)
“Technological leadership in international competition“
The Federal Government’s ambitious climate protection objectives can
only be achieved with the optimal integration of the renewable energies.
Innovative measuring and monitoring systems, control systems for
decentralized distributed facilities as well as intelligent domestic supply meters will be
indispensable for the power supply network of the future.
PANEL · 3.00 p.m. – 5.00 p.m.
• Dr. Richard Hausmann, Chief Executive Offi cer Company Project Smart Grid
Applications, Siemens AG
• Dr. Werner Brinker, Chairman of the Board, EWE AG
• Dr. Dierk Paskert, Member of the Board, E.ON Energie AG
• Reinhard Clemens, Member of the Board of Management,
Deutsche Telekom AG and Chief Executive Officer T-Systems
• Dr.-Ing. Ulrich Hueck, Co-Founder DESERTEC Foundation
• Rada Rodriguez, Country President Germany, Schneider Electric
“Must-attend event for the IT and energy sector“
Six top managers will discuss innovative solutions and very promising business models for the
future energy market at the Smart Grid Summit – from e-mobility to an effi ciently controlled
server park.
Dr. Richard Hausmann Dr. Werner Brinker Dr. Dierk Paskert
Reinhard Clemens Dr.-Ing. Ulrich Hueck
Rada Rodriguez

Thursday, 3 March 2011
Entertainment & Mobility:
Connecting real and virtual worlds
9.00 a.m. – 10.00 a.m.
Registration and morning coffee
MODERATOR: Astrid Frohloff
What’s next in tech? · 10.00 a.m. – 10.15 a.m.
Vineet Nayar, Chief Executive Offi cer HCL Technologies,
Noida, India, LIDA Award winner in the “International” category
“HCL Technologies: Global enterprise relies on transparency and
integration“
Armed with the slogan of “employees fi rst, customers second”, Vineet Nayar,
CEO of HCL Technologies, is tackling the challenges of a globally active engineering and IT enterprise.
Based on his practice of Enterprise 2.0 – including open 360° feedback, trust remuneration
and an internal ticket system, Nayar has created a foundation of trust at his enterprise which
translates into dollars and cents.
KEYNOTE · 10.15 a.m. – 10.45 a.m.
John Matheny, Senior Vice President Communications &
Communities, Yahoo!
“Pushing the Boundaries of the Mobile Internet“
The mobile Internet is growing at a staggering rate, and traditional web content
and services are increasingly both mobile, and location aware. This has
far-reaching implications for all within the ecosystem. Learn more about the realities of today’s
playing fi eld and the trends that are pushing Yahoo! and other companies into new territory.
KEYNOTE · 10.45 a.m. – 11.15 a.m.
Paul Henri Ferrand, Chief Marketing Officer, Global Consumer
and SMB, DELL
“IT – ever evolving – ever more fun“
What people expect from technology is constantly changing. The way people
use technology has fundamentally changed. In the technology industry
we are fi nding innovative ways to better understand our customers so we can address those
needs. We also work with our eyes fi xed on new possibilities which many people have not even
realized and which will lead to even more advanced ways to use technology.
KEYNOTE · 11.15 a.m. – 11.45 a.m.
Jon von Tetzchner, Co-founder, Opera Software ASA
“The Web Browser: Why it matters now more than ever“
The web browser is the most important software available today. In an era in
which we connect everything to the cloud, the web browser will only grow in
importance. Jon von Tetzchner, Opera Software’s co-founder, will discuss how
the browser will transform over the next fi ve years, what new technologies can we expect to
see, and what impact will the browser continue to have in our everyday lives.
KEYNOTE · 11.45 a.m. – 12.30 p.m.
Shmuel (Mooly) Eden, Vice President, General Manager,
PC Client Group, INTEL CORPORATION
“Pushing the Envelope of Computing in a Connected, Virtual and
Real World“
Mooly will discuss Intel’s vision for computing in a connected virtual and
real world today and tomorrow. With over 1 Million PCs being shipped every
day, Mooly will discuss how computing devices have become indispensable in our lives today,
and how Intel Architecture based solutions are evolving to deliver outstanding user experiences
any time any place. Mooly will demonstrate the cool capabilities of the new visibly
smart 2nd generation Intel® Core processors and share with the audience the seamless
visual experiences that users can enjoy in 2011 and beyond.
KEYNOTE · 12.30 p.m. – 1.00 p.m.
Jeremy Irish, President and CEO, geocoaching.com, Groundspeak
“The History of Geocaching“
Geocaching, a high-tech treasure hunt, is enjoyed by millions of participants
of all ages worldwide. Bring your trekking pole as Jeremy Irish, founder of
Geocaching.com, walks through a decade of history from the fi rst geocache
placed in Beavercreek Oregon over 10 years ago to the use of smartphones for geocaching
today.
KEYNOTE · 1.00 p.m. – 1.30 p.m.
Gary Kovacs, Chief Executive Offi cer Mozilla
“One World – One Web“
Kovacs, will outline how standards and open technologies gain importance
as we continue to evolve what we do on the Web. As access through mobile
devices increases, so does fragmentation of mobile platforms. The Web
is responding to the challenge by providing richer capabilities. He shows how Mozilla is an
advocate for users in regard to app-discoverability, ownership of data, and overall privacy.
What’s next in tech? · 1.30 p.m. – 1.40 p.m.
• Ingo Stoll, Co-Founder Convention Camp, w3design
• Prof. Dr. Klaus-Peter Wiedmann,
Co-Founder Convention Camp, Institute for Marketing
and Management, Leibniz University, Hannover, Germany
• Andreas Lenz, Co-Founder Convention Camp, t3n
“LIDA Award winner in the “Niedersachsen” category“
“ConventionCamp Hannover: Internet conference meets BarCamp culture“
The ConventionCamp Hannover is a combination of traditional conference and innovative
BarCamp format. Participants from business, science and the Web 2.0 take advantage of
rostrums, workshops, spontaneous sessions and thematic speed dating to discuss and debate
the future of the digital world. Having established itself as a permanent fi xture, the camp
thrives on the open and non-hierarchical interaction of its participants.
KEYNOTE · 1.40 p.m. – 2.10 p.m.
Noel Lee, Chief Executive Officer, Monster Cable

Friday, 4 March 2011
Social Media: The art of conversation
9.00 a.m. – 10.00 a.m.
Registration and morning coffee
MODERATOR: Astrid Frohloff
KEYNOTE · 10.00 a.m. – 10.45 a.m.
Dr. Stefan Groß-Selbeck, Chief Executive Officer XING AG
“Next Generation Social Networking: The Mobile Revolution“
Social networking and mobile are the two major trends shaping today’s
internet. More than one billion people use social networking sites, mobile
internet is expected to overtake desktop usage within the next four years.
These trends are redefi ning the way we live and work. Stefan Groß-Selbeck
highlights the chances and challenges of next generation social networking, exploring new
opportunities for technologies bridging social networking, mobile and business.
KEYNOTE · 10.45 a.m. – 11.15 a.m.
Chris Pirillo, Internet Celebrity & Founder, Lockergnome.com
“The importance of Communication and Communities“
How did we change our communication during the years and how will
we communicate in the future. How can we use communication to be
creative and have fantastic and innovative ideas. How important
is it to communicate. What is the right way to communicate with the
community and can we really create a community.
KEYNOTE · 11.15 a.m. – 11.45 a.m.
Jeremy Stoppelman, Co-founder and Chief Executive Offi cer,
Yelp Inc.
“Yelp – Word of Mouth Goes Online“
More than ever before consumers are relying on reviews to help them make
a spending decision. Yet only one site has been able to effectively inspire
consumers to share millions of opinions on local businesses worldwide:
Yelp. For more than 7 years, Yelp co-founder and CEO, Jeremy Stoppelman, has been at the
forefront of connecting people and businesses with one another online, offl ine and now
via mobile. Jeremy will share his thoughts about the importance of being truly local; ongoing
product development and innovation and what lies at the core of Yelp‘s continued success –
its community. Additionally, he will discuss the intersection community and content
play within Yelp’s mobile experience. Be it smart phones or tablets, the future of local is
undeniably in your back pocket.
KEYNOTE · 11.45 a.m. – 12.15 p.m.
Peter Sunde Kolmisoppi, Co-Founder, Flattr
PANEL · 12.15 p.m. – 1.00 p.m.
• Alexis Bonte, Chief Executive Officer & Founder, eRepublik
• Cary Rosenzweig, Chief Executive Officer, IMVU Inc.
• Timo Soininen, Chief Executive Officer, Sulake
“The art of conversation – Hearing – Listening – Understanding“
Over the past few years, social games have evolved into mainstream Internet applications.
Their users number in the millions, as their sales hover around the billion-dollar threshold.
How does this new market work, and how much potential is still available? Can social games
serve as a signifi cant interactive platform for business?
Alexis Bonte Cary Rosenzweig Timo Soininen

Saturday, 5 March 2011
Special Event: The AppZone
9.30 a.m. – 10.30 a.m. / Registration and morning coffee
MODERATOR: Chris Pirillo
KEYNOTE · 10.30 a.m. – 11.15 a.m.
Ian Brotherston, Chief Executive Officer, Qype
“Discover the neighbourhood“
How location based Apps can help you to discover, share and enjoy the
neighbourhood you are in!
KEYNOTE · 11.15 a.m. – 11.45 a.m.
Peter Biddle, Head of AppUp Products and Services,
INTEL Corporation
“Apps for Every Device”
Easy-to-use mobile apps are no longer the exclusive realm of smart phones.
Apps for devices of every size and shape are growing daily – with opportunities
in TVs, in-vehicle infotainment systems as well as netbooks and laptops. Drawing from his
experience as the head of Intel AppUpSM center, Peter Biddle will discuss the future of apps
in the age of multiple personal electronic devices.
KEYNOTE · 11.45 a.m. – 12.15 p.m.
Gustav Söderström, Vice Presidents Products, Spotify Limited
“The connected music player. What mobile music will look like in
the future”
PANEL · 12.15 p.m. – 1.00 p.m.
• Dr. Gunter Küchler, Member of the Executive Board, Lufthansa Systems AG
• Dr. Ulrich Mehlhaus, Business Development HRS Hotel Reservation Services
• Sven Scheffler, Chief Editor, Handelsblatt Online
• Marc Strigel, Director Marketplaces & Payment Innovation, PayPal
“The App Revolution – Developments and innovation in the evolving app industry“
Apart from the World Wide Web, numerous enterprises are now forced to develop their own
apps to sell their services – particularly if they are selling directly to the end customer. But
how does this new business model actually work? Who really needs their own app? And what
are the main features of successful apps?
Dr. Gunter Küchler Dr. Ulrich Mehlhaus Sven Scheffl er Marc Strigel
IT that makes your life easier
Exclusive Round Table Discussions
with the world-class speakers of the
CeBIT Global Conferences
In 2011, the CeBIT Global Conferences will once again offer roundtable discussions
with its top speakers. The roundtable sessions offer a surprise bonus, giving the
lucky participants a chance to discuss interesting topics face-to-face in an intimate
setting limited to 10 participants. You will fi nd the exact times and can submit your
application at cebit.de/cgc_roundtables_e
Use this unique opportunity and apply now:
Tuesday, 1 March 2011
• Alan Mulally, President & CEO Ford Motor Company
Wednesday, 2 March 2011
• Natalya Kaspersky, Infowatch Chief Executive, Chairperson of the
Board of Directors Kaspersky Lab
• Dr. Dirk Hochstrate Board Member & CTO, G Data Software AG
• Parker Harris, Co-Founder & Executive Vice President,
Technology and Products, salesforce.com
• Prof. Dieter Kempf, Chairman of the Executive Board DATEV eG
• Michael Diemer, Chief Executive Offi cer, IBM Deutschland GmbH,
General Manager IBM Global Technology Services, Deutschland, IBM
• Andre Kiehne, Vice President Services, Fujitsu Technology Solutions GmbH
• Christian Morales, Vice President General Manager,
EMEA INTEL CORPORATION
Thursday, 3 March 2011
• John Matheny, Senior Vice President Communications & Communities, Yahoo!
• Jon von Tetzchner, Co-founder, Opera Software ASA
• Jeremy Irish, President and CEO, geocoaching.com, Groundspeak
• Gary Kovacs, Chief Executive Offi cer Mozilla
Friday, 4 March 2011
• Chris Pirillo, Internet Celebrity + Founder, Lockergnome.com
• Cary Rosenzweig, Chief Executive Offi cer, IMVU Inc.
• Alexis Bonte, Chief Executive Offi cer + Founder, eRepublik
• Timo Soininen, Chief Executive Offi cer, Sulake
Saturday, 5 March 2011
Round Table
• Ian Brotherston, Chief Executive Offi cer, Qype
• Peter Biddle, Head of AppUp Products and Services, INTEL Corporation
• Gustav Söderström, Vice Presidents Products, Spotify Limited
• Dr. Gunter Küchler, Member of the Executive Board, Lufthansa Systems AG
• Sven Scheffl er, Chief Editor, Handelsblatt Online
• Marc Strigel, Director Marketplaces & Payment Innovation, PayPal

Guided Tours 2011
Guided Tours 2011
Five different Tours of the main CeBIT Innovations and Highlights in
selected Categories
Specially trained tour guides will take groups of up to 30 participants on fi ve
different tours of the main CeBIT innovations and highlights in selected
categories.
The tour guides will help “sort out” the diverse array of offerings at CeBIT,
treating you to a compact and balanced survey of your main areas of interest.
Guided Tours ensure that you can catch all the highlights of interest.
Registered tour groups will receive individual solutions demonstrations at the
stands of selected CeBIT exhibitors lasting around 15 minutes each.
The following tours are available:
Web & App
The market place of web based and mobile applications is booming. We would
like to show you how you can make your Laptop, Smartphone or Pad applications
more powerful. Submerse yourself in the vast app markets from Apple, Android,
or Windows. We will show you, how established software makers use web
based applications or front end for their software. Discover which new devices
are capable of running applications. Gain a 360-degree overview of this very
current topic.
Cloud & Virtualization
There is no doubt that Cloud Computing is the future if IT. Cloud Computing can
save resources and costs. But how does cloud computing work, how are fi les
and information accessed and how can we train our employees to operate in this
infrastructure. These and further questions will be answered on this tour. We will
show you solutions from providers with various applications. Virtualization also
brings IT-infrastructure optimization possibilities. Energy and cost savings along
with more fl exibility, adaptable to your specifi c needs, are among the promises of
virtualization. Which providers can keep these promises? Stay on top of the trends
of these two current topics.
Social Media
Social Media is now an unavoidable business paradigm. But how do you apply
social media tools in a commercial environment – is there a Social Media guide
book (instruction manual). Is it possible to manage your blog, Facebook profi le,
or Twitter-Feed from a centralized location? How can you leverage Social Media
monitoring for business, product, and communication development? How can
you use Social Media as a targeted marketing tool, improving your bottom line.
We will be taking you to the companies with much experience in Social Media,
helping you answer some of these questions.
Best of Enterprise
The tour for company managers who want to gain a concise, focused overview
of the most important new developments for the business environment –
including trends in enterprise resource planning (ERP), hardware, infrastructure
and business processes. Find out about progress in the fi eld of Open Source and
customer relationship management. In just under three hours, you’ll discover which
ICT solutions will be a driving force behind successful companies in the future.
Top 10
The Top 10 tour will bring visitors to the most important attractions at CeBIT with
the aim to give a holistic overview of the 2011 Information and Telecommunication
industry’s innovations and solutions. We will show you the possibilities of
entirely new enterprise solutions. Explore the trends in storage, 3D, and Business
Communications. Are you familiar with Ambient Intelligence, Assisted Living,
The Internet of Things, or Web 3.0 ? Let yourself be surprised. The circuit will key
you into all the hottest innovations and trends. Take your eBook and dive into
the exciting world of CeBIT. An exciting mix of stops is waiting for you. With the
Top 10 Tour you won’t miss a beat at CeBIT 2011!
Each Tour will be conducted from March 1st to March 4th 2011.
Starting point: Convention Center (CC), Entrance South
Start: 10.00 a.m. and 2.30 p.m., duration approximately 2.5 hours