Hindustan Masti Marg
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1
Helping People reclaim streets for<br />
fun, fitness, communitization<br />
<strong>Hindustan</strong> <strong>Masti</strong> <strong>Marg</strong><br />
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<strong>Masti</strong> <strong>Marg</strong> : The Concept<br />
• Signifies temporary closure of a street / road to vehicles for people to run, walk,<br />
skate, play, dance and participate in fun, free activities<br />
• Usually busy / prominent roads became <strong>Masti</strong> <strong>Marg</strong> on Sunday 7-9 am.<br />
• The idea is to<br />
– Help localites have sociable fun on Sunday mornings via a free public event<br />
– Promote health and fitness via simple activites<br />
– Promote cycling & walking as acceptable / safe mode of travel on public streets<br />
– Increases neighborhood mobility, livability and access<br />
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Activity Brief<br />
• Roaring success of all events<br />
despite heavy cloud cover and<br />
low temperatures<br />
• A number of new activities<br />
added along with the anchor<br />
activities<br />
• People came in with their own<br />
equipment<br />
• Most importantly there were a<br />
number of participant families<br />
• Aerobics & Dance workshop<br />
• Yoga & Laughter therapy<br />
• Bhakti yoga by Iscon temple<br />
• Self defence workshop for girls<br />
• Painting exhibition<br />
• Painting workshop<br />
• Boxing workshop<br />
• Field games e.g. Mini Football, Mini Basketball, Mini<br />
Cricket, Badminton<br />
• Skating<br />
• One minute games for females, kids & family<br />
• Swings for kids<br />
• Magic show<br />
• Traditional games e.g. Lattoo, Marbles, kites, Kadakko<br />
• RJ presence and activation<br />
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Pre event Coverage
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Post Event Coverage
<strong>Masti</strong> <strong>Marg</strong> : The Concept<br />
• Signifies temporary closure of a street / road to vehicles for people to run, walk,<br />
skate, play, dance and participate in fun, free activities<br />
• The idea is to<br />
– Help peolple have sociable fun on Sunday mornings via a free public event<br />
– Promote health and fitness via simple activities<br />
– Increases neighborhood mobility, livability and access<br />
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<strong>Hindustan</strong> invests in building the concept<br />
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And Kanpur responds!<br />
<strong>Masti</strong> <strong>Marg</strong> had 15,000 people
And People really had Fun !<br />
With Aerobics…<br />
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With Yoga…
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Children learnt skating…
Young women and children learnt self defense…<br />
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Adults became children with Hoopla, Cricket, Basket<br />
Ball, Tug of war …<br />
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People also had something creative to do…<br />
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And entertainment…Nukkad Natak
Little one’s kept busy while their parents enjoyed<br />
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Sunday Ka Naya Funda in Lucknow, Kanpur, Agra<br />
and Meerut…<br />
Visit <strong>Masti</strong> <strong>Marg</strong> every Sunday morning<br />
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Event Snapshots
Event Snapshots – participating crowd<br />
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Event Snapshots
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Event Snapshots
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Event Snapshots
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Event Snapshots
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Event Snapshots
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Cultural Performance
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Cultural Performance
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Children learnt skating…
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Face Painting ……
People also had something creative to do…<br />
People get the<br />
sketch made<br />
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Little one’s kept busy while their parents enjoyed<br />
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Lucknow & Kanpur – Drone activity<br />
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An evaluation version of novaPDF was used to create this PDF file.<br />
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An evaluation version of novaPDF was used to create this PDF file.<br />
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An evaluation version of novaPDF was used to create this PDF file.<br />
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An evaluation version of novaPDF was used to create this PDF file.<br />
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An evaluation version of novaPDF was used to create this PDF file.<br />
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An evaluation version of novaPDF was used to create this PDF file.<br />
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An evaluation version of novaPDF was used to create this PDF file.<br />
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An evaluation version of novaPDF was used to create this PDF file.<br />
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