virtualROI

virtualROI
Your Route to New Frontiers

Hit Your
Targets More
Easily
Are you committed to building more
business-to-business revenue online?
Are you looking for an agency that has the expertise to deliver
profits through email marketing? If so, welcome to virtualROI.
virtualROI are a B2B digital marketing agency specialising in email
marketing. Our award-winning team has been providing expert
guidance and best-practice services to businesses such as Citrix,
Novell and Red Hat.
We can help you reach domestic and international channel, enduser
markets with a full range of self-service and fully managed
systems for full programmes and ad-hoc activities.
We work as an extension of your business, providing outsourced
services and programme management. By using our knowledge
of online best practice, we can improve the performance of your
demand generation campaigns and provide real benefits to your
organisation.
To improve your returns from email marketing, why not put us
to the test with your next online campaign?
virtualROI have proved themselves to be knowledgeable
and resourceful, providing strategic advice whilst being
exceptionally easy to work with. We see them as a vital
extension to our marketing department.
Maria Saul, marketing manager, UK and Ireland,
Red Hat

maximise deliverability
and ensure your
messages render
correctly across multiple
email clients.
Struggling To Get A
Grip On Your Email
Marketing?
Email
communication
is essential in
today’s business
environment. But
technology is
making it more
difficult to use as
a marketing tool.
Spam filters and email clients
are increasingly restricting what
gets through to your customers’
and prospects’ inboxes.
As a result, it is more important
than ever to have access to
specialist knowledge in order to
maximise deliverability and ensure
your messages render correctly
across multiple email clients.
For example, have you thought
about what happens to your
email messages when the images
are blocked? Are you sure your
subject lines are going to get
people to open up the email in the
first place?
We can help you with these and
many other challenges across all
your email campaigns, including
promotional and seasonal mailings,
event invites, newsletters and
bulletins, trigger messages, dynamic
emails and more.

Get your
digital marketing
off to flying start
Without a rich stream of suitable
prospects, all your marketing
efforts will amount to nothing. So
data is critical to your email-driven
campaigns.
And we can help you merge, purge, improve, segment,
standardise, verify and consolidate your data to maximise
your chances of success online.
We have the know-how to insure you make the best use
of your data in personalisation, segmentation, dynamic
messaging and other ways of improving responses.
Plus we have access to trustworthy data owners to help
you source reliable lists if you do not have any of your own.
Contact us now to see what we can offer towards your next
campaign.
virtualROI has been a key partner in our email marketing
strategy to end users and in co-op marketing campaigns.
A trusted advisor with expert knowledge and a natural
extension to our marketing team.
Joanne Wakerell, marketing
communications manager, Centralis

virtualROI offers advice on how to formulate
a successful marketing strategy and provide
the resources to design, broadcast and assess
email campaigns. The accomplished nature and
professional manner of the team make them a
pleasure to work with throughout.
Phil Harding, managing director and owner,
home4eco
Looking for a platform for
elevated performance
Many email marketing
companies will try to sell
you the virtues of their
specific mailing technology.
But at virtualROI we give
you independent advice,
not platforms.
We are technology independent but we have
ample experience with all the major platforms on
the market. So regardless of whether you have an
existing email broadcast platform or you need help
in obtaining one, we can help.
And we will give you the same quality of advice
whether you want to host and manage the
platform yourself, or want us to do all the work
on your behalf.
The technologies we endorse are all best-of-breed
solutions that have been proven to help you
make more informed decisions and increase the
performance of your email marketing.
Our policy is to put your business needs first and
then work out which of the platforms out there
is best placed to meet them. If you are unsure
about your current platform, or are looking for a
new one, give us a call.

Fast track your
success with an
optimised design
Just about every tiny detail of email design
can have an impact on the success of your
campaigns, sometimes drastically. So how
can you make sure you get those details
right, especially if you have to work within
stringent corporate brand guidelines?
Why not leave it to us. We excel in designing emails that are
optimised for deliverability, taking into account factors such as
preview panes, spam filters and image blocking.
We can make sure the colour, structure, images and content of
your emails are optimised to maximise deliverability, impact
and response, taking into account the needs of your target
audiences and the importance of your brand guidelines.
To see how we can improve on your current and future
email campaigns, get in touch.
virtualROI are consistently professional and
willing to assist our team with any marketing projects
we may have. Their reliability, great attitude, flexibility
and consistently excellent quality of work makes
them the only choice for our marketing needs.
Jennifer Abbotts, managing director,
Top Nosh Foods

Every campaign has been delivered on
time with impeccable project management
and very pleasing results. If my clients are
happy then I certainly have no complaints
and will continue to use the solution,
expertise and guidance virtualROI provides.
Fiona Holland, director,
The Marketing Package
Create web pages
that are seen from a far
With so much business
now taking place online
it makes sense to have
a digital component in
every campaign. But the
web is a cluttered place
these days. How can you
make sure your campaign
pages get noticed above
the noise?
The answer is to seek advice
from a partner that has wealth of
experience and an outstanding
track record in digital campaigns.
At virtualROI, we specialise
in the development of strong
online creative concepts for
some of the biggest names in
business, and for many lesser
brands that want to stand out.
Our work ranges from micro sites
and simple registration pages with
email triggers to large contentmanaged
websites with complex
logic and database-driven
technology.
But although we understand the
technology and the importance
of getting it right for your
campaign, we won’t bore you
with the details.
Our aim is simply to find the
best fit for your business needs,
both for ongoing and ad-hoc
situations.
To benefit from what we can
offer, why not get in touch now
for some ideas on your next
campaign?

Improve the flow
of knowledge to
your people
It’s taken us years to acquire the
knowledge we are offering to you.
But you can gain that knowledge
and tap into our experience in a
fraction of the time.
We offer training and support on all our broadcast
platforms and services, to help you get the maximum
return on your investment.
We can also give you email marketing master classes to
help you understand the possibilities and limitations of
the craft and its associated technology platforms.
And you will find our website contains a wealth of free
white papers and other advice to help your business
become more successful online.
We want your online marketing performance to
improve through better knowledge. To start the
process, contact us now.
virtualROI
+44 (0) 8002 42 52 82 | info@virtualROI.com | www.virtualROI.com
11 North Villiers Street, Leamington Spa, CV32 5XZ