PTC Creo - Dutch Pro/ENGINEER Users Group

PTC Update 

PTC/USER Benelux Event 2012 

Michael Campbell 

Divisional General Manager 

CAD Segment

Delivering Product and Service Advantage 

Technology solutions that transform the way you create and 

service products

PTC Optimizes Strategy & Planning Across the Enterprise 

Strategy Coordination 

PTC 

Optimizes 

Strategy 

Systems Engineering 

Hardware Engineering 

Software Engineering 

Product Validation 

Sourcing 

Cost Management 

Risk Management 

Manufacturing 

Process Engineering 

Tooling Design 

Requirements 

Application Engineering 

Service Engineering 

Parts Planning 

Service Information 

Failure Analysis 

Hardware & Software 

Engineering 

Supply Chain & 

Manufacturing 

Sales & Service 

ERP 

Optimizes 

Operations 

Master Data 

Project Accounting 

Purchasing 

Logistics 

Supplier Quality 

Demand Generation 

Pipeline Management 

Contracts 

Production Scheduling 

Service Scheduling 

Production Control 

Service Delivery 

Parts Logistics 

Operational Coordination

A Product and Service Advantage is Hard to Achieve 

Hardware Engineering 

Service 

Inefficient concept 

design 

Electro-mechanical 

complexity 

Excessive design 

re-work 

Inefficient 

multi-CAD 

design 

Software 

Engineering 

Inaccurate service information 

Service part accuracy 

High warranty costs 

Inefficient service processes 

Missed service and parts revenue 

opportunities 

Optimizing resource 

allocation 

Enterprise Coordination 

Managing teams for 

globalization 

Increasing demand 

for diversity 

Cost of poor quality 

Rapidly changing customer 

requirements 

Complexity of software in products 

Coordination of software, 

mechanical & electrical design 

Supply Chain and Manufacturing 

Product & supply 

complexity 

Pressure to 

cost 

reduce 

Global regulations on risk 

and compliance

A System of Market Leading Software Applications 

Enables a single source of rich, digital truth that represents a complete view of your product 

Computer-aided Design (CAD) 

Create conceptual and detailed designs, analyze designs, create 

manufacturing tools and tool paths, perform engineering calculations 

Service Lifecycle 

Management 

(SLM) 

Plan, manage, deliver 

and analyze service information, 

parts and warranty throughout 

the service lifecycle 

Product Lifecycle Management (PLM) 

Evolve the complete definition of a product over its 

entire life 

Application 

Lifecycle 

Management (ALM) 

Manage product requirements, 

system models, software 

configurations, test plans and 

defects 

Supply Chain Management (SCM) 

Manage components and suppliers, measure and 

manage compliance, and analyze product cost

Great Success Stories 

Computer-aided Design (CAD) 

Service Lifecycle 

Management 

(SLM) 

Product Lifecycle Management (PLM) 

Application 

Lifecycle 

Management (ALM) 

Supply Chain Management (SCM)

PTC: Recognized as a Global Leader 

Strength 

Adoption 

Community 

6,000 

employees 

1,950 

employees in R&D 

27,000+ 

active customers 

1,193,000+ 

active Windchill Seats 

800+ 

partners 

(including VAR, software, hardware, 

service and training) 

10 million 

students trained through 

PTC Global Academic Program 

1,375 

service professionals 

1,566,000+ 

total active Seats 

100+ 

sponsored FIRST® Teams 

(For Inspiration and Recognition 

of Science & Technology) 

8

Solid Business Results 

Total Revenue ($ millions) 

Total non-GAAP operating profits* ($ millions) 

% = YOY growth 

$1,400 

$1,300 

$1,200 

$1,100 

16% 

8% 

8% 

9% 

$300 

$275 

$250 

$225 

$200 

FY 2012 REVENUE BY VERTICAL 

Other: 

11 % 

Retail & 

Consumer: 

7 % 

Automotive: 

14 % 

Electronics & 

High Tech: 

18 % 

Life Sciences: 

4 % Industrial Products: 

28 % 

Federal, Aerospace 

& Defense: 

18 % 

$1,000 

$175 

$150 

FY 2012 REVENUE BY REGION 

Americas: 38 % 

Europe: 38 % AP: 24 % 

$900 

$125 

$800 

2009 2010 2011 2012 **2013 

Guidance 

$100 

* This presentation contains non-GAAP financial measures. A reconciliation between the non-GAAP measures and 

the comparable GAAP measures is located in the “Financial and Operating Metrics” document on the Investor 

Relations page of our website at www.ptc.com. ** Represents FY13 guidance range.

Creo Update & Roadmap 

PTC/USER Benelux Event 2012 

Michael Campbell 


CAD Segment

PTC Creo Roadmap Presentation 

What is PTC Creo? 

Why move to PTC Creo 2.0? 

What are the new PTC Creo 2.0 capabilities? 

What’s coming in future releases of PTC Creo?







a scalable suite of product design software 

PTC Creo ® Parametric 

PTC Creo ® Direct 

PTC Creo ® Simulate 

PTC Creo ® Schematics 

PTC Creo ® Options Modeler 

PTC Creo ® Layout 

PTC Creo ® View MCAD 

The right tool for 

the right job 

PTC Creo ® Sketch 

PTC Creo ® View ECAD 

Support for both simple 

and complex design 

PTC Creo ® Illustrate


a scalable, interoperable suite of product design software 








Data flows seamlessly 

between apps 



Design with 3rd party or 

legacy CAD data 



a scalable, interoperable suite of product design software that delivers fast time to value 








New capabilities and 

increased performance 



Easy to adopt with modern 

UI and robust learning tools 



a scalable, interoperable suite of product design software that delivers fast time to value 
















Productivity Benchmark Results: 

PTC Creo 2.0 vs. Pro/ENGINEER Wildfire 5.0 

73 % 51 % 49 % 57 % 

less time less mouse travel fewer mouse clicks 

Performance Benchmarks* across Eight Key Areas 

fewer menu opens 

User 

Experience 

Sketching 

Large 

Assemblies 

Stylized 

Design 

Sheet Metal 

Design 

3D 

Cross Sections 

3D 

Annotations 

Measuring 

Completed by 3rd party independent consultant

User Experience: Design Faster Than Ever 

2033 %% 

30 % 18 % 18 % 30 30 % % 

less time mouse travel less mouse travel fewer mouse clicks fewer mouse clicks 

fewer mouse fewer menu opens opens 

Familiar UI and command finder 

Context sensitive tutorials 

Intuitive 3D Dragger and toolbars 

Embedded learning tools 

“Creo won our selection because of the single user experience and interface across the different apps, resulting in a very short 

training time for staff, helping us standardize on one CAD suite, and delivering huge time savings for the company.” 

– Karsten Dempert 

Product Development at Stettler Kunststofftechnik

“The new sketching functionality and behaviors in Creo are far more streamlined than Pro/ENGINEER Wildfire. They've put serious 

thought into the capabilities that are available on the fly during the creation of a sketch as well as a feature. Congrats to PTC for not 

being afraid of making changes that positively impact user productivity.” 

– Chad Jackson 

Lifecycle Insights 

Sketching: Fast, In-Context Shapes 

2833 %% 

50 % 18 % 48 % 3050 % % 

less time mouse travel less mouse travel fewer mouse clicks fewer mouse clicks 

fewer mouse fewer menu opens opens 

Direct sketching on model faces 

Referencing of 3D objects 

Dimension-based object action 

Enhanced preview, editing, and 

auto-regeneration

Large Assemblies: Lightning-fast Assembly Loading 

10 x 55 % 45 % 50 % 

faster loading less mouse travel fewer mouse clicks 


New lightweight graphics capabilities 

Interactively explore assemblies 

Better search and new “Track Changes” 

3D Dragger for easier, intuitive commands 

“There’s noticeable improvement with large assemblies. We’re about 50% more productive, as the new lightweight graphics 

representation makes loading, navigating, and exploring assembles super fast.” 

– Damián Castillo 

CAD & Administration Manager at Hensley Industries

Sheet Metal Design: Streamlined, Powerful Capabilities 

2 x 48 % 53 % 59 % 

faster less mouse travel fewer mouse clicks 


Persistent flat pattern preview 

Streamlined workflows 

Dynamic previews and editing 

New capabilities, overhauled workflows 

“The users find Creo Parametric 1.0 easier to use than Pro/ENGINEER Wildfire 5.0 by a long shot, and especially the reworked 

workflows in common areas like sketching, part modeling, assembly modeling, sheet metal, and drawing – it’s really 

increased their design productivity.” 

– Damián Castillo 

CAD & Administration Manager at Hensley Industries

3D Cross-Sections: In-Context Modeling 

2 x 48 % 39 % 56 % 



Multiple options for plane selection 

Dynamic repositioning using 3D Dragger 

Real-time interference detection 

Direct section access from the model 

tree 

“Designers working in 3D cross sections can gain product insight with new ways to create and dynamically reposition the sections, 

including instant access directly from the model tree. Real-time interference detection within a section, together with 2D visualization, 

helps designers to visualize the design and design changes, and to detect and address potential issues early.” 

– Cadalyst Magazine, April 2012

3D Cross-Sections: In-Context Modeling 

2 x 48 % 39 % 56 % 



See all of the head-to-head comparisons at 

PTC.com/go/Creo

Quick Adoption with Integrated Learning 

Multiple training options 

available 

• On-the-job, no cost, in-context learning 

– 200+ free, context-sensitive tutorials in PTC Creo interface 

– Access to Tech Support Knowledge Base and Help Center 

– Additional free tutorials available online 

• Additional training for fastest time to value 

– 8-hour update training from Pro/ENGINEER Wildfire 5.0 

– Full PTC Creo eLearning Library with 2,000+ topics, available directly from within 

LearningConnector 

– Instructor-led training available on site or at 100+ certified PTC Training Centers worldwide

LearningConnector for Creo 

Video Tutorials 

Learning Is Only A Click Context Away Based Learning 

PTC University eLearning 

Topics 

Technical Support Articles 

Help Center Topics

Seamlessly Move from Pro/ENGINEER to PTC Creo 

Fully Upward 

Compatible 

Same 

Powerful 

Capabilities 

Keep Your 

Custom 

Settings 

Open your Pro/ENGINEER 

data directly in PTC Creo 

All the Pro/ENGINEER 

capabilities you have today 

are available in PTC Creo 

Directly re-use your 

Pro/ENGINEER 

configurations and 

environment settings

PTC Creo 2.0: Highest Quality Release Ever 

Composite Quality Index 

2.0 

INCREASING QUALITY 

1.8 

1.6 

1.4 

1.2 

1.0 

0.8 

0.6 

0.4 

0.2 

0.0 


Wildfire 3.0 


Wildfire 4.0 


Wildfire 5.0 

PTC Creo 2.0 

*Index of time to Software Problem Report (SPR), time to failure, SPR numbers, and incoming SPR rates

Customer Adoption of PTC Creo 2.0 is Accelerating! 

Expectation: Over 50% of active seats running PTC Creo 2.0 in 2013 

PTC Creo 2.0 is the “Destination Release” 

for Pro/ENGINEER customers 

• Approximately 15-17% of install base has 

upgraded to PTC Creo 

24% 

Seats 

19% 

• Adoption is accelerating, with high activity 

planned for December ‘12, April ‘13 and 

December ‘13 

8% 

12% 

37% 

2012 2013 2014 2015 No Date Planned 

Based on July 2012 PTC poll of top 100 Direct and top 100 channel 

customers worldwide






Exploring New PTC Creo Capabilities 

Concept 

Design 

Creating stylized concepts 

Creating new concepts from existing models 

Creating new concepts in 2D 

Detailed 

Design 

Dealing with late design changes 

Working in a multi-CAD environment 

Working with large assemblies 

Electro-mechanical co-design 

Creating modular products 

Simulation 

Validating designs against functional requirements 

Associate design and analysis 

Preparing models for CAE analysis 

Downstream 

Using 3D data in manufacturing 

Creating 3D technical illustrations

New PTC Creo Capabilities 

Concept 

Design 

Creating stylized concepts 

Creating new concepts from existing models 

Creating new concepts in 2D 

Detailed 

Design 

Dealing with late design changes 

Working in a multi-CAD environment 

Working with large assemblies 

Electro-mechanical co-design 

Creating modular products 

Simulation 

Validating designs against functional requirements 

Associate design and analysis 

Preparing models for CAE analysis 

Downstream 

Using 3D data in manufacturing 

Creating 3D technical illustrations

Creating Stylized Concepts 

Quickly create complex, stylized shapes 

The Problem 

Creating stylized geometry is complex and time 

consuming, requiring expertise in surface modeling 

technologies. 

61 % 

say concepts need to be recreated for detailed 

design 1 

Solving This Problem With PTC Creo 

Easy to use technology allows any designer to quickly 

create stylized parametric geometry. 

92 % 

say they would benefit from exploring more 

alternative concepts 1 

61 % 

cut short concept design due to schedule 1 

1 

PTC survey of 7,000 manufacturing organizations, October, 2011

Creating Stylized Concepts 

Freestyle capabilities in PTC Creo Parametric for freeform surfaces 

Capabilities 

• Rapid freeform surface creation 

• Direct manipulation with 3D dragger 

• Trim, merge, round, thicken, solidify to 

make the model solid 

• High quality, curvature continuous, 

manufacturable surfaces 

• Multi-Dimensional editing 

Benefits 

• Quickly create the highest quality and 

most innovative products 

• Accelerate concept design 

• Generate more proposed concepts Simple, easy, intuitive 

freeform surfacing

Creating new Concepts in 2D 

Transition seamlessly from 2D to 3D 


Need to iterate quickly on concepts in 2D, but often 2D 

data needs to be recreated in 3D. 

65 % 

of new concepts are captured in 2D 1 


2D designs can be used to generate and drive 3D 

models, allowing changes in 2D to be seen and applied 

in 3D, enabling concurrent 2D and 3D design. 

52 % 

say they use 2D based on user preference 1 

59 % 

recreate data in concept design due to incompatible 

tools 1 

1 


What is PTC Creo Layout? 

• A New, PLM-enabled 2D PTC Creo App 

– Purpose built for 2D concepting 

• Unlike any other 2D offering on the market today 

• 2D Drafting tools for engineering layouts 

• A unique 3D Integration

PTC Creo Layout – 2D Concept Design Capabilities 

Data Importing 

2D Sketching 

Data Organization 

Detailing 

View Management 

Geometry Manipulation

PTC Creo Layout – 3D Integration Capabilities 

Direct Assembly 

Copy Geometry 

Feature References 

Full Associativity

PTC Creo Layout

PTC Creo Layout for 2D Engineering Design 

Key Value Opportunities 

• Leverage existing IP in Concept Design 

– Reduce duplication of effort by an estimated 50% 

• Better leverage concept data in detail design 

– Reduce recreation of data by an estimated 70% 

• Rapidly and easily analyze and refine concepts 

– Reduce time to change and update by an estimates 50% 

• More easily incorporate changes 

– 2D to 3D associativity helps to reduce duplication of effort by an estimated 70% 

• Purpose-built specific to 2D concept layouts 

– General productivity improvement in developing concepts 

More Innovation 

Greater Market Share 

Faster Iteration 

Shorter Time-to-Market

Dealing with Late Design Changes 

Respond quickly without sacrificing design intent 


Late stage design changes can be painful and timeconsuming 

– often requiring the model to be recreated. 

44 % 

experience excessive, unanticipated changes 1 


Make quick, easy modifications to mature models and 

retain original design intent using a direct modeling 

approach. 

38 % 

experience dramatic or multiple last-minute changes 1 

39 % 

have difficulty modifying models created by others 1 

1 


Dealing with Late Design Changes 

PTC Creo Flexible Modeling Extension for late stage design changes 

Capabilities 

• Quickly select and edit complex geometry 

• Move, remove, attach, round 

• Edit cylinders, cones, etc. 

• Recognize patterns, symmetry 

• Edits recorded as feature 

• Intent chains for intersecting edges 

Benefits 

• Eliminate the need to understand and 

rework outdated design intent 

• Easily edit “rigid” and poorly defined 

parametric geometry 

• Modify imported data and add design 

intent by defining features and patterns 

Make easy, flexible changes 

to parametric models

Working in a Multi-CAD Environment 

Work effectively with non-native CAD data 


Non-native models do not import with enough 

intelligence to be manipulated and integrated into 

designs. 

49 % 

say importing models from other 3D CAD systems is 

difficult 1 


Import a variety of file types from other CAD systems 

and intelligently recognize design intent in the imported 

geometry. 

59 % 

say modifying models from other 3D CAD systems is 

difficult 1 

42 % 

say intelligently recognizing features and patterns in 

imported models is difficult 1 

1 


Working in a Multi-CAD Environment 

PTC Creo Flexible Modeling Extension for editing imported models 

Capabilities 

• Open and modify designs from 3 rd 

party and legacy CAD systems 

• Easy geometry editing for 

PTC Creo Parametric users 

• Move, remove, attach, round, etc. 

• Edit cylinders, cones, etc. 

• Work with patterns, symmetry 

• Edits recorded as feature 

Benefits 

• Modify imported data and add design 

intent by defining features and patterns 

• Easily edit “rigid” and poorly defined parametric geometry 

• Eliminate the need to understand and rework outdated design intent

Creating Modular Products 

Design and validate modular products in 3D 


Creating specific configurations of a modular product is 

difficult and very time consuming, which prevents you 

validating digital prototypes of each configuration. 


67 % said that they develop product variants and 

configurations 1 

1 

PTC surveys, 2011 

47 % said that re-using platforms, modules, and parts 

is a business priority 1 

45 % said managing platforms & modules will be more 

complex in the next three years 1 

Avoid overloaded assemblies, and instead automatically 

generate specific product configuration to validate and 

simulate your design.

Creating Modular Products 

PTC Creo Options Modeler for modular product design 

Capabilities 

• Create modular product architectures from scratch or from 

overloaded assemblies 

• Define product modules, create module variants, and map 

interface tags between modules 

• In combination with PTC Windchill, generate and validate 

precise product configurations defined by a bill of materials 

(BOM) 

Benefits 

• Achieve faster design cycles by creating and validating modular 

assemblies earlier 

• Reduce process errors and engineering rework by directly reusing 

available 3D models 

• Automate the creation of product assemblies with automated 

smart assembly placement 

Create and Validate 

Modular Products

PTC Creo Parametric 30-Day Trial 

• 30-Day license for PTC Creo Parametric 

– Includes PTC Creo Flexible Modeling Extension 

– Embedded tutorials to enhance your experience 

• Trial License acquisition process has been streamlined, and 

greatly simplified 

• Available NOW for 

download for PTC.com 

Forward looking information subject to change

Realize the Value of PTC Creo 2.0 Today… 

What is 

PTC Creo? 

Award-Winning Suite of Product Design Software 

Scalable, Interoperable, Fast Time to Value 

Why move to 

PTC Creo 2.0? 

Increase Design Productivity with over 490 Enhancements 

73% Faster in Eight Key Areas 

What are 

the new 

PTC Creo 2.0 

capabilities? 

Extend Value with New Apps and Extensions 

Greater Concept and Detailed Design Flexibility

Questions and Answers 

Learn More... 

PTC Creo 2.0 Head to Head Videos 

See PTC Creo 2.0 vs. Pro/ENGINEER Wildfire 5.0 

http://www.ptc.com/product/creo/creo-proe-customer.htm 

PTC Creo 2.0 Free Trial 

Try PTC Creo Parametric for 30 days 

http://www.ptc.com/product/creo/free-trial/download.htm 

Michael M. Campbell 


CAD Segment 

campbell@ptc.com 

+1.781.370.5039

PTC Creo - Dutch Pro/ENGINEER Users Group

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