Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...

Other Waste Reduction and Recycling Initiatives
The waste our stores generate varies by location. So do the
ingenious solutions our partners devise to handle the waste.
Examples of this include:
• Starbucks Chile donated 30,000 milk boxes to Un Techo
para Chile, an organization in Chile that builds small
houses for homeless people. The organization used the
boxes to cover the floors of the houses.
• More than 100 Starbucks UK stores participated in waste
segregation programs for cardboard and plastics, recycling
an average of 35 percent of their general waste.
• Starbucks Hong Kong ran a “Mooncake box” recycling
program, where the company offered beverage coupons
to customers who returned their used Mooncake boxes.
The program resulted in the return of approximately
5,000 boxes.
• Starbucks Japan is working with suppliers to recycle 20
percent of store food waste by March 2007 in response to
the Law for the Promotion of the Utilization of Recyclable
Food Resources.
New Life for Old Mats
The work areas behind the counters of our stores are equipped
with rubber mats designed to help partners work more
comfortably and safely. Since 2005, all new stores in the
U.S. have been equipped with upgraded mats that have been
shown to reduce slip-type accidents. During fiscal 2006, we
also replaced the mats in more than 3,400 existing stores.
The easiest course of action would have been to throw away
the old mats. But with an estimated 315,000 pounds (143,000
kilograms) of usable material involved, we decided to recycle
them instead. This required setting up a system for our
delivery drivers to pick up the mats from the stores, collect
them at consolidation points and ship them to a recycler
for shredding. The recycled rubber was used for gaskets and
expansion joints in concrete, among other things, extending
the life of the material and reducing waste.
E N V I R O N M E N T
Involving Our Customers
Our customers share our interest in reducing waste. To help
them help us, we offer a discount of 10 cents in the U.S. and
Canada to encourage customers to use their own “commuter”
mugs for their beverages. Customers can also request that
their beverage be served in a ceramic mug if it’s a “for-here”
order. The discount is also offered in Japan (¥20), the UK
(10P), several business units in Mainland China (2 RMB) and
Hong Kong (HK$1).
On Earth Day 2006, Starbucks Canada promoted the
commuter mug program by inviting customers to enjoy a
complimentary cup of Fair Trade Certified Café Estima
Blend coffee when they used their own mug. Nearly 9,000
customers took advantage of the offer, increasing commuter
mug usage by 14 percent compared to the same day the
previous year. The promotion also increased the sales of
commuter mugs.
During fiscal 2006, customers in the U.S. and Canada
used commuter mugs for their beverages 17 million times.
Although this represents a significant achievement, on a
percentage basis, commuter mug usage actually decreased
slightly from 2005. We will continue to evaluate additional
ways to encourage customers to use commuter mugs.
Percentage
Commuter Mug Usage
1.4
1.3
1.2
Fiscal year 2004 2005 2006