MEDIA PLANNER 2011 - El Empaque

INFORMATION IDEAS INITIATIVES SOLUTIONS TECHNOLOGY
1
MEDIA PLANNER 2011
PRINT & ONLINE MEDIA - DIRECT MARKETING SERVICES - EVENTS & WEBINARS
Total access to the
top packaging
industry
decision-makers in
Latin America
Strategic Latin American partners of
www.elempaque.com/mediakit

INFORMATION IDEAS INITIATIVES SOLUTIONS TECHNOLOGY
2
PRODUCT
Pharmaceutical
and Medical
DESCRIPTION
Packaging
EL EMPAQUE (EE) is a 15-year packing pan-regional multimedia marketing solution that targets key packaging industry
decision makers in 20 countries in Latin America and the Spanish-speaking Caribbean. Through a single and
focused multimedia investment • Digital strategy printing in EE, you can Reach 17,000 BPA Worldwide audited print subscribers
• Shrink sleeves
and over 13,800 Cosmetics online and registered • Innovative users, designsacross
a vast array of packaging segments, including professionals
working in the Personal food and Care beverage, • Successful pharmaceutical, packaging solutions cosmetics, plastics, rubber and petrochemical industries,
among others.
The Latin American packaging • industry Trends community trusts EL EMPAQUE as their primary source of information
sealing and closing
for new technologies and the companies • New technologies that in filling supply and them, giving EE advertisers a unique competitive advantage
to increase their Household brand recognition packing and market share throughout this region.
P E R M A N E N T C O N T E N T F E E D
ABOUT THE
PUBLISHER
Materials
Publicar is a Latin American multinational publisher with operations in 9 countries • Conveyors and over 4,900 employees. It
• Resins
is one of the leading publishers • Additives of yellow-pages and B2B media in Latin America. B2Bportales, its B2B branch,
is headquartered in Miami, Florida, • Colorants with in-country offices in Brazil (Grupo Lund) and Colombia.
B2Bportales promotes trade between industry professionals in Latin America and technologies
Ene 2012 Nov. 18 global suppliers of technology,
• Stretch and shrink film
through the generation of top • Trends quality business and technology Vol 17 Ed. 4 information and its distribution via a
wrapping
comprehensive Design platform of print • Packaging and Prototypes online multimedia solutions, which are complemented with specialized
• Structural Design
events and marketing research services.
B2Bportales caters to the packaging • Brand packaging industry throughout Latin America via El Empaque. Other important sectors
Same as print magazine issues
also serviced on a Pan-Latin American basis by B2Bportales are: The plastics industry via Tecnología del
Plástico, the package printing and converting industry via Conversión; the metalworking industry via
• Case studies
Metalmecánica Internacional; • the Developments healthcare sector via El Hospital; and the industrial manufacturing sector via
Reportero Industrial. Through • Applications our sister company Grupo Lund, Format B2Bportales also caters to the industrial
manufacturing and supermarket • Green sectors packaging contests in Brazil via Noticiario Web Portal
Green
de Equipamentos Industriais (NEI) and
• Global metrics
Supermercado Moderno (SM).
Digital Magazine
Packaging
• Trends
Month / Closing
Machinery Emphasis
• Packaging solutions for
Issue Date
2
nutraceutical products
• RFID & anti-counterfeiting
• Making and coding
systems
Mar/Apr
Feb 04 • Labellers
• New security materials
Vol. 17 Ed. 1
• Aseptic filling
• New technologies in filling and
• Palletizing/Depalletizing
• New technologies in filling and
Jun/Jul
• Robotics applied to
packing
May 06
Vol. 17 Ed. 2
packaging
• Boxes and trays forming,
• Successful packaging solutions
• New materials
• Specialty Films
• Inks
• Foils
• Metal detection and
• Papers
Sep/Oct
check weighing
• Paperboards
Aug 25
Vol. 17 Ed. 3
• Hot filling
• Desicants
• Closures
• Liquid and viscous filling
Dec 2011/
• Graphic Design
• New tools for packaging
Month / Issue
• Indicators
• Standards
Publicar-B2Bportales is part • of New 107-year legislations old Carvajal Group, one of the first homegrown Latin American
multinationals with presence in (local over and global) 18 countries and over 18,000 Publisher employees Webinars worldwide. Carvajal’s printing
subsidiaries lead the Latin American market in commercial and publications printing, as well as package printing
and converting.
MEDIA MIX
General New sletter
Special Colombian Market Newsletter
Sustainability
• Innovations in
packaging recycling
• Logistics and sustainability
at the productive chain
• Standards, metrics and
indicators
• Biomaterials for packaging
• Composting developments
• Sofwares for LCAs

WHY INVEST IN LATIN AMERICA?
Latin America has a population of over 568 million! (almost twice the US)
Directory of Distributors:
Show Preview:
• Innovation and Shelf-Impact Listing of Agents, Distributors and • Augmented Reality
Strategies for packaging
Local Offices for direct contact technologies for packaging
economies, which is considerably lower at 2.3 percent”
between buyers and local suppliers (RA)
Show Preview:
Pack Expo '10
Specials:
THE LATIN AMERICAN & WORLDWIDE PACKAGING • interpack
• Packaging, brand and consumer
• Revolutionary biobased and
Current and future trends in
psychology
biodegradable materials
SECTOR IN NUMBERS
Brazilian Packaging
• Packaging design for toys
for packaging
International, Sep 2009)
• Expo Pack '10
Show Report:
Special:
2009)
• Track-and-Trace and Pack Expo '11
• Technologies for
Current and future trends in
security solutions for
structural packaging design Europeana Packaging
pharmaceutical packaging Showcase:
estimated for the same period. (Source: Pike Research, USA, 2009)
• 3-D softwares and technologies Current and future trends in • Optimization logistics
for packaging design
Latin-American Packaging
technologies
LATIN AMERICAN IMPORTS BY PRODUCT CATEGORY
SPECIAL SUPPLEMENT FOR COLOMBIAN CIRCULATION
Main Editorial Focus Frequency
Technological News - Emphasis on markets - Special Events-Special Reports -
Innovative categories Colombian included Packaging in - Sustainability3
this report.
THE LATIN AMERICAN MARKET
The region´s combined GDP is USD 4.26 trillion
United Nations ECLAC (Economic PRINT MAGAZINE Commission for Latin America and the Caribbean) is projecting a 5.8% growth in the
Global GDP.
Special Reports and
Last Generation
Show Coverage and/
Marketing and Design
Show Specials
Directories
Technologies
or Bonus Distribution
The World Bank projects a solid growth of 4.5% for 2010, 4.1% for 2011 and 4.2% for 2012 in the region.
The Global Competitiveness Report 2010-2011 – World Economic Forum said: “Regional GDP is expected to grow by 4
• Sustainable Packaging International Seminar
percent in 2010... a satisfactory performance by historical standards and more solid than that projected for advanced
The Latin American packaging market is estimated at USD 31 billion or • Fispal 5.4% Tecnologia of the '10 total worldwide market. (Source: Pira
The worldwide packaging market is estimated at USD 578 billion. (Source: Pira International, Sep 2009)
The worldwide packaging market represents between 1.0 and 2.5% of the world’s GDP. (Source: Pira International, Sep
The growth of the worldwide packaging market between 2009 and 2014 will be larger than the global GDP growth
Latin America imported USD 1.4 billion in 2009 worth of packing machinery and parts based on the key 4 product
ONLINE MEDIA
Seminars Mex and Col 2011
• interpack 2011
• Expo Pack
• Fispal Tecnologia '10
Exhibitor Product
Showcase:
Andina-Pack 2011
Exhibitor Product
• Pack Expo '11
• Andina-Pack '11
• Envase 2011
Description Frequency
News, technical articles, product releases, events and industry update
HARMONIZED CODES AND PRODUCT DESCRIPTIONS
Same as print publication in an easy to navigate and fully-interactive online format
Daily updates
FIGURES IN USD (’000)
4X year - every three months 2007 2008 2009
Latest news
842230and
technical
Machinery
articles
for
for
filling,
the plastics
closing,
industry
sealing or labeling bottles, cans, boxes, sacks (bags)
24X per year - every two weeks
644,927
Packaging or other related containers, news and technical machinery articles for for closing the Colombian bottles, Market jars, tubes and similar containers, 12X per year - once a month
754,159 600,576
1. Main machinery Innovations at for Interpack aerating 2011, drink July 2011
1. May 2011
2. Bioplastics 842240 Potential - Other for Packaging, machinery November for packing 2011or
wrapping (including shrink-wrap film)
2. November 2011 496,062 504,229 514,006
842290- Parts
225,981 270,323 253,176
84221 - Washing Machines
41,708 46,526 34,966
842220 - Machinery for cleaning or drying bottles or other containers
43,523 42,460 27,989
TOTAL
1,452,201 1,617,697 1,430,713
• Figures represent thousands of USD CIF (Cost Insurance and Freight).
Source: ALADI (The Latin American Integration Association)
Sustainable Packaging
Mexico City, Mexico
April, 6-7
interpack
Düsseldorf, Germany
May 12 - 18
Sustainable Packaging
International Seminar
Bogota, Colombia
June 1 - 2
Fispal Tecnologia
Sao Paulo, Brazil
June 7 - 10
Expo Pack México
Mexico City, Mexico
June 21 - 24
Envase 2011
Buenos Aires, Argentina
Sep 20 - 23
Pack Expo 2011
Las Vegas, NV, USA.
Sep 26 - 28
Andina-Pack 2011
Bogota, Colombia
Nov. 8 - 11
Buyers Guide 2012 Directory of machinery,
equipment and consumables for the
Latin American packaging industry
4x year - every three months
3

THE LATIN AMERICAN MARKET
4
TOP EXPORTERS BY COUNTRY
Italy, Germany and the US lead as the top countries supplying packaging technologies to Latin America, representing 64%
of the total import share.
As a region, Europe leads as the top Latin American supplier with 68% of the total import share (i.e. Germany, Italy & Other
Europe).
Notes:
• Other Europe Includes: Austria, Belgium, Denmark, Spain, France, Greece, Hungary, Luxembourg, Monaco, Norway, Poland,
Portugal, United Kingdom, Czech Republic, Russia, Sweden, Switzerland & Yugoslavia.
• Other Latin America Includes: Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala,
Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Uruguay & Venezuela.
• Other Asia Includes: Singapore & Thailand
• Figures represent thousands of USD CIF (Cost Insurance and Freight).
• Source: ALADI (The Latin American Integration Association)
TOP LATIN AMERICAN BUYERS
The Spanish-speaking Latin America imported over USD 1.06 billion of package printing and converting technologies,
representing 74% of the total import share in 2009.
COUNTRY USD (’000) SHARE
Mexico
Brazil
Venezuela
Argentina
Chile
Colombia
Peru
Ecuador
Paraguay
Uruguay
Bolivia
TOTAL GENERAL
COUNTRY USD (’000) SHARE
Italy
Germany
Other Europe
USA
Other
Other Latin America
Brazil
China
Japan
Other North America
Taiwan
South Korea
Mexico
India
Other Asia
TOTAL
434,995 30.4%
279,956 19.6%
4257,944
18.0%
201,062 14.1%
57,614
4.0%
49,393
3.5%
48,445
3.4%
45,326
3.2%
15,015
1.0%
14,420
1.0%
10,134
0.7%
6,520
0.5%
5,582
0.4%
3,713
0.3%
594
0.0%
1.430.713 100%
501,716
369,320
122,034
108,849
108,332
70,454
59,300
45,148
19,799
14,751
11,010
35.1%
25.8%
8.5%
7.6%
7.6%
4.9%
4.1%
3.2%
1.4%
1.0%
0.8%
1,430,713 100%
Targeting Latin America through a Pan-regional publication like
El Empaque maximizes your marketing dollars ROI.
Notes:
Figures represent thousands of USD CIF (Cost
Insurance and Freight).
Source: ALADI (The Latin American Integration
Association)

PRINT CIRCULATION BY BPA WORLDWIDE
TITLE BREAKDOWN
OUR AUDIENCE
El Empaque magazine reaches 17,000 packaging professionals across 20 countries in Latin America. Its
audience is audited by BPA Worldwide, enabling advertisers to evaluate in detail the demographic
composition of the audience, while guaranteeing that the readers and distribution numbers are “real”. Trust
your advertising investment to a BPA Worldwide audited publication!
BUSINESS AND INDUSTRY
BREAKDOWN
TOTAL PERCENT
QUALIFIED OF TOTAL
A. Corporate and Executive Management 5,534 32.6 %
B. Operations Management
5,477 32.2 %
C. Operations Personnel
1,849 10.9 %
D. Administrative Management
3,601 21.2 %
E. Other Functions/ Government/ Library Copies 539 3.2 % 1. Meat/Poultry/Seafood
TOTAL
17,000 100.0% 2. Fruits/Vegetables
(Fresh/Canned/Frozen)
3. Grains/Seeds/Beans/Flour/Nuts
COUNTRY BREAKDOWN
4. Cereals/Breakfast Foods
5. Baked Goods/Cookies
/Crackers/Pasta
6. Confectionery Products/Sugar
NORTH AMERICA
BPA Qualified Percent57.
Dairy Products
United States
37
8. Nonalcoholic Beverages
Mexico
8,258
9. Alcoholic Beverages
Sub Total
8,295 48.8% 10. Fat Oils
CARIBBEAN
11. Pet Foods/Animal Foods
Cuba
17
12. Other Food and Beverage Products
Dominican Republic
52
23. Pharmaceuticals/Medical Products
Puerto Rico
30
24. Cosmetics/Toiletries/Baby Products
Sub Total
99 0.6% 25. Plastics/Rubber Products
CENTRAL AMERICA
26. Petrochemicals
Costa Rica
153
27. Soap/Household Cleaners
El Salvador
93
28. Chemicals/Paints/Adhesives
Guatemala
120
29. Apparel/Textiles
Honduras
47
30. Consumer Electronics
Nicaragua
12
31. Toys/Games/Sporting Games
Panama
73
32. Paper/Printer Products
Sub Total
498 2.9%
/Office Supplies
SOUTH AMERICA
33. Metal/Glass/Wood Products
Argentina
1,489
34. Electronic Equipment
Bolivia
117
35. Educational Centers
Brazil
263
/Associations/Libraries
Chile
779
36. Packaging Services
Colombia
3,184
39. Packaging Machinery
Ecuador
387
40. Agents/Representatives
Paraguay
91
/Distributors/Suppliers
Peru
940
GRAND TOTAL
Uruguay
328
Venezuela
530
Sub Total
8,108 47.7%
TOTAL QUALIFIED CIRCULATION 17,000 100%
TOTAL
QUALIFIED
540
432
1,350
128
392
430
550
551
746
167
99
3,412
735
339
945
6
261
139
39
9
17
455
494
175
368
2,402
292
1,527
17,000
Per June ’10 audit
PERCENT
OF TOTAL
3.2 %
2.5 %
7.9 %
0.8 %
2.3 %
2.5 %
3.2 %
3.2 %
4.4 %
1.0 %
0.6 %
20.1 %
4.3 %
2.0 %
5.6 %
-
1.6 %
0.8 %
0.2 %
0.1 %
0.1 %
2.7 %
2.9 %
1.0 %
2.2 %
14.1 %
1.7 %
9.0 %
100.0%
5

OUR AUDIENCE
6
ONLINE AUDIENCE
The online media solutions of EL EMPAQUE offer an array of dynamic and interactive communication tools that grant Latin
American packaging professionals unlimited access to the latest technological innovations of industry suppliers. The
two-way communication offered by our digital media promotes trade between global technology suppliers and the Latin
American packaging industry.
WEB PORTAL
NEWSLETTER
DIGITAL MAGAZINE
6• 13,831 - Average Subscribers
• 16,624 - Average PageViews/Month
• 7,504 - Average Visits/Month
• 5,610 - Average Unique Visitors/Month
• 341 - Average Clicks
• 2.1%- Click Through Rate (CTR)
• 25 - Bi-weekly issues per year
• 12,237 - Average Emails Sent/Edition
• 87.7% - Average Delivery Rate/Edition
• 3,682 - Average Opens/Edition
• 2,265 - Average Unique Opens/Edition
• 715 - Average Click/Edition
• 19.4%- Click Through Rate (CTR)
Source: StrongMail & SiSub (Subscription System B2Bportales)
Period: SEP 1, 2009 - AUG 31, 2010
• 4 - Issues per year
• 20,610 - Average PageViews/Edition
• 1,018 - Average Visits/Edition
• 808 - Average Click/Edition
• 3.9%- Click Through Rate (CTR)
REGISTERED EMAIL COUNT FOR EMAIL PROMOTION
Source: Google Analytics & SiSub (Subscription System B2Bportales)
Period: SEP 1, 2009 - AUG 31, 2010
Source: SiSub (Subscription System B2Bportales)
Period: SEP 1, 2009 - AUG 31, 2010
PRINT MAG DIGITAL MAG NEWSLETTER
11,159 12,746
13,831

READER INFORMATION
How valuable do you find El Empaque?
EE Subscribers depend on its content:
94.5% of respondents consider EE highly
valuable and valuable
What is your participation in the purchasing
process within your company?
EE Subscribers are company decision-makers:
82% of respondents recommend, specify and/or
buy products
Highly valuable
51.0% Valuable
43.5%
7Not valuable at all
0.2%
Never
18.5%
Over 3 years ago
4.2%
During the
past 3 years
9.5%
During the
past year
20.2%
When was the last time you recommended,
specified and/or bought a product/service
you read about in El Empaque?
EE Subscribers use the publication to buy
products:
67,8% of respondents bought products in the past
12 months
On average how many people in your
organization read your copy?
EE readership exceeds by far its subscriber
base:
39,7% of respondents report more than 3 additional
readers
40,1% of respondents report 1-2 additional readers
5 or more
additional people
14.0%
3-4 additional
people
25.7%
Somewhat valuable
5.3%
To recommend new
products and services
52.8%
FOR A COMPLETE COPY OF THIS REPORT VISIT: www.elempaque.com/mediakit/readersurvey
OUR AUDIENCE
To purchase new products
and services
31.5%
To specify new
products and services
30.5%
None of
the above
11.7%
During the past
3 months
22.6%
During the past
6 months
25.0%
Just myself
20.2%
1-2 additional
people
40.1%
* Survey administered to subscribers of EL EMPAQUE during the last quarter of 2010.
Universe 15,565 subscribers, capturing 623 valid participants for a response rate of 4%.
7

MULTI-PRODUCT VALUE OFFER
8
Maximize your ROI by devising integrated campaigns that exploit the
synergies of media, direct marketing and events, all working together!
Ask your Sales Representative for our special Multi-Product & Multi-Media Solutions
PRINT PROMOTION
Print media generates loyal readers. Print media seeks readers and prompts them to inquire on technologies they read
about in the magazine. Print media creates brand awareness, loyalty and ultimately interaction with all other electronic
media outlets, making it the platform of any successful multi-media program.
Magazine
Special Latin American Industry Reports
ONLINE PROMOTION
8Industry-Segment Supplements
Annual Buyer’s Guide
• Product Catalog/Insert Mailings
• Wrap Around
Reach internet savvy professionals via a media that enables online readership and facilitate supplier-buyer interaction:
E- Magazines
E- Showrooms
E-Banners
E-mail Advertising
DIRECT MARKETING SERVICES
E-Newsletters
E-Buyer’s Guide
E-Webinars (Publisher & Supplier Sponsored Webinars)
Survey our subscriber list to uncover unique market opportunities, or take advantage of one-to-one marketing solutions
that allow you to interact with our readers!
Instant Research
One-to-One Marketing (Print & Digital)
• Personalized Covers
• Personalized Info-Letters
• Industry Segment Report
SEMINARS & WEBINARS
Branding, Online Traffic & Lead Generation
Product Accessibility & Lead Generation
One-to-One Communication & Lead Generation
Personal / Virtual Interaction & Lead Generation
Sustainable Packaging Seminar Series
Global leaders in sustainable packaging initiatives will meet with the professionals driving the sustainable packaging
revolution in Latin America, to share knowledge and best practices to further expand this movement throughout the
region. Plastics industry suppliers of clean manufacturing technologies, recycling equipment and cutting edge
sustainable materials, will meet with players of the complete packaging manufacturing and distribution chain, making
Sustainability happen in Latin America!
Sustainable Packaging Seminar, Mexico City, Mexico, April 6-7, 2011
Sustainable Packaging Seminar, Bogota, Colombia, June 1-2, 2011
Platinum Sponsorships Gold Sponsorships Basic Sponsorships
Publisher Webinars
Main Innovations at Interpack 2011, July 2011
Bioplastics Potential for Packaging, November 2011
Supplier Sponsored Webinars
Deploy product launches, pre-trade show product teasers or other one-to-one presentations via our Supplier
Sponsored Webinars! Put together a 50-minute PowerPoint presentation and let us do the rest. We provide you with
the logistics support: IT platform, promotion and the audience. All you need to provide is the presentation and the
speaker.

RATE CARD
PRINT RATES (GROSS)
INTERNET RATES (GROSS)
1-2X
DIGITAL MAGAZINE
Theme Tab
$ 130
$ 4,070 $ 4,350
View Video Button (Audio/Video up to 5 mega -
$ 150
$ 3,280 $ 3,510
heavier files require a customized quote)
9$ 2,980 $ 3,190
View Presentation Button
$ 250
$ 2,670 $ 2,860
Digital Magazine Sponsorship
$ 610
$ 2,020 $ 2,160
$ 1,660 $ 1,780
SHOWROOMS
$ 1,420 $ 1,520
Basic Showroom
$ 7,380 $ 7,900
Audio/Video Options (up to 5 mega - heavier files
require a customized quote)
Setup fee basic showroom (1X charge)
+10% -10%
12 Mo/
BUYER'S GUIDE ENHANCED LISTINGS
3-4X 1-2X
each
$ 4,680 $ 5,050
Add logo and 50 word description
$ 170
$ 4,480 $ 4,840
Audio/Video Options (up to 5 mega - heavier
$ 90
$ 4,890 $ 5,300
files require a customized quote)
$ 580 $ 620
Basic
WEBINARS
$ 160 $ 200
Fee
3-4X 1-2X
Supplier Sponsored Webinars: Supplier provides speaker $ 4,020
$ 120 $ 140
& content/Publisher provides IT Platform & audience
$ 280 $ 310
Publisher Webinars: Publisher provides speaker &
$ 1,440
$ 420 $ 460
content/Supplier participates in promotional campaign
$ 560 $ 610
BANNERS & SUPPLIER
24X/ 12 Mo/ 6Mo/
1 2 3 4
NEWS MODULES (SNM)
each each each
Color Colors Colors Colors
Portal: Headline banner
$ 350 $ 400
10% 15% 20% 25%
(468x60 pixels / 12k Animated)
Portal: Standard banner
$ 170 $ 230
each
(150x60 pixels / 6k Animated / 3k Static)
Newsletters: Headline banner
$ 460 $ 520 $ 580
$ 720
(468x60 pixels / 12k Animated)
$ 1,020
Newsletters: Standard banner
$ 230 $ 290 $ 350
(150x60 pixels / 6k Animated / 3k Static)
1X
Newsletters: Trade Show Edition Headline $ 410 $ 470 $ 520
$ 180
Section (468x60 pixels/12k Animated)
$ 290
Newsletters: Supplier News Modules $ 400 $ 460 $ 520
Per Unit E-MAIL ADVERTISING 1X
$ 1,700
E-mail Advertising
$ 0.45 Per e-mail delivered
$ 1,490
Setup Fee (one-time):
$ 100
$ 310
Price/
Unit
$ 2.42
$ 1.48
Distributor e-mail blast
$ 860 Includes setup
RATES: SPACE & 4-COLOR DISPLAY ADS 3-4X
1 Full page
2/3 Page
1/2 Page Island
1/2 Page
1/3 Page
1/4 Page
1/6 Page
2 Page Spread
OTHER COLOR COMBINATIONS PMS 3C or less
Applicable markup/discount
SPECIAL POSITION RATES
(Including 4-Color Charges)
Inside Front Cover
Inside Back Cover
Back Cover
Center Spread (Earned rate Plus)
Other positions (Earned rate plus)
CLASSIFIED RATES - B&W
1col x 1"
1col x 2"/ 2col x 1"
1col x 3"/ 3col x 1"
1col x 4"/ 2col x 2"
CLASSIFIED RATES - COLOR
Applicable markup
INFO-FILES & EXHIBITOR
PRODUCT SHOWCASES
I-F: Equivanlent to a 1/6 of a page 4C ad
EPS: Equivalent to a 1/4-page 4C ad
SPECIAL ANNUAL BUYERS’ GUIDE ADS
1. Alphabetical Listings
Yellow Highlighting
4-Color Logo
2. Product Category Listings (Price per Unit)
Platinum Listing Package
Gold Listing Package
Silver Listing Package
DIRECT MARKETING PROGRAMS INCLUDING
LIST RENTAL
"Personalized" Twin Magazine Cover + Inside Front Cover ad
"Personalized" Info-Letter (2-sided): Standard / 4C / 90-gram /
100% variable printing & postage
"Personalized" Info-Letter (1-sided): Standard / 4C / 90-gram /
100% variable printing & postage
Inserts (turn-key): 4-Page / 4C / 90-gram / standard / translation /
layout / printing / postage & handling
Inserts (mailing only): 4-Page / 4C / 90 gram / standard /
postage & handling
Personalized 1/2 wrap-around over cover glued to advertisers' ad
1/2 wrap-around over cover glued to advertisers' ad
$ 0.85
$ 1.00
$ 0.32
$ 0.95
$ 0.64
3-4X 1-2X
$ 150
$ 180
$ 300
$ 640
12 Mo/each
$ 680
$ 90
EVENTS
$ 300
6Mo/
each
$ 210
$ 120
Fee x
Visitor
$ 10
* ALL INTERNET PROGRAMS MUST BE PAID IN ADVANCED OR IN
SEMINARS:
MEXICO DF BOGOTA
2 INSTALLMENTS
SUSTAINABLE PACKAGE (PRICES ARE NET)
Apr 6-7, 2011 Jun 1-2, 2011
INTERNET ONLY ADVERTISING HAS A 25% SURCHARGE
n/a
3Mo/
each
$ 460
$ 290
$ 630
$ 400
$ 570
$ 580
* ALL INTERNET PROGRAMS MUST BE PAID IN ADVANCE OR IN 2 INSTALLMENTS
INTERNET ONLY ADVERTISING HAS A 25% SURCHARGE
Platinum sponsorship (includes 6x2 m booth,
participation in promotional program & speaking option)
Gold sponsorship (includes 3x2 m booth & participation
in promotional program)
Basic Sponsorship
Package discount for participating in both events:
(for more info contact your Sales Rep)
$ 8,500
$ 5,500
$ 4,000
20% discount
$ 8,000
$ 5,000
$ 3,500
9

10
P E R M A N E N T C O N T E N T F E E D
Pharmaceutical
and Medical
Packaging
Cosmetics and
Personal Care
Household
Materials
Design
Green
Packaging
• Trends
• Packaging solutions for
nutraceutical products
• RFID & anti-counterfeiting
systems
• New security materials
• New technologies in filling and
packing
• Digital printing
• Shrink sleeves
• Innovative designs
• Successful packaging solutions
• New technologies in filling and
packing
• Trends
• New technologies in filling and
packing
• Successful packaging solutions
• New materials
• Specialty Films
• Inks
• Foils
• Papers
• Paperboards
• Desicants
• Resins
• Additives
• Colorants
• Closures
• Trends
• Packaging Prototypes
• Structural Design
• Graphic Design
• New tools for packaging design
• Brand packaging
• Case studies
• Developments
• Applications
• Green packaging contests
• Global metrics
• Indicators
• Standards
• New legislations
(local and global)
MEDIA MIX
Month /
Issue
Mar/Apr
Vol. 17 Ed. 1
Jun/Jul
Vol. 17 Ed. 2
Sep/Oct
Vol. 17 Ed. 3
Dec 2011/
Ene 2012
Vol 17 Ed. 4
Closing
Date
Feb 04
May 06
Aug 25
Nov. 18
Machinery Emphasis Sustainability
Marketing and Design
• Making and coding
• Labellers
• Aseptic filling
• Palletizing/Depalletizing
• Robotics applied to
packaging
• Boxes and trays forming,
sealing and closing
• Metal detection and
check weighing
• Hot filling
• Conveyors
• Liquid and viscous filling
technologies
• Stretch and shrink film
wrapping
• Innovations in
packaging recycling
• Logistics and sustainability
at the supplying chain
• Standards, metrics and
indicators
• Biomaterials for packaging
• Composting developments
• Sofwares for LCAs
• Innovation and Shelf-Impact
Strategies for packaging
• Packaging, brand and consumer
psychology
• Packaging design for toys
• Technologies for
structural packaging design
• 3-D softwares and technologies
for packaging design
PRINT MAGAZINE
Special Reports and
Directories
Directory of Distributors:
Listing of Agents, Distributors and
Local Offices for direct contact
between buyers and local suppliers
Current and future trends in
Brazilian Packaging
Current and future trends in
Europeana Packaging
Current and future trends in
Latin-American Packaging
ONLINE MEDIA
Last Generation
Technologies
• Augmented Reality
technologies for packaging
(RA)
• Revolutionary biobased and
biodegradable materials
for packaging
• Track-and-Trace and
security solutions for
pharmaceutical packaging
• Optimization logistics
technologies
SPECIAL SUPPLEMENT FOR COLOMBIAN CIRCULATION
Format Description Frequency
Web Portal News, technical articles, product releases, events and industry update Daily updates
Digital Magazine Same as print publication in an easy to navigate and fully-interactive online format 4X year - every three months
General New sletter Latest news and articles on packaging technologies and markets issues
24X per year - every two weeks
Special Colombian Market Newsletter Packaging related news and technical articles for the Colombian Market 12X per year - once a month
Publisher Webinars
1. Main Innovations at Interpack 2011, July 2011
2. Bioplastics Potential for Packaging, November 2011
1. July 2011
2. November 2011
EDITORIAL CALENDAR
Show Specials
Show Preview:
• Sustainable Packaging
Seminars Mex and Col 2011
• interpack 2011
Show Preview:
Pack Expo '10
Specials:
• interpack
• Expo Pack
• Fispal Tecnologia '10
Exhibitor Product
Showcase:
• Fispal Tecnologia '10
• Expo Pack '10
Show Report:
Andina-Pack 2011
Special:
Pack Expo '11
Exhibitor Product
Showcase:
• Pack Expo '11
• Andina-Pack '11
• Envase 2011
Month / Issue Main Editorial Focus Frequency
Same as print magazine issues
Technological News - Emphasis on markets - Special Events-Special Reports -
Innovative Colombian Packaging - Sustainability
Show Coverage and/
or Bonus Distribution
Sustainable Packaging
International Seminar
Mexico City, Mexico
April, 6-7
interpack
Düsseldorf, Germany
May 12 - 18
Sustainable Packaging
International Seminar
Bogota, Colombia
June 1 - 2
Fispal Tecnologia
Sao Paulo, Brazil
June 7 - 10
Expo Pack México
Mexico City, Mexico
June 21 - 24
Envase 2011
Buenos Aires, Argentina
Sep 20 - 23
Pack Expo 2011
Las Vegas, NV, USA.
Sep 26 - 28
Andina-Pack 2011
Bogota, Colombia
Nov. 8 - 11
Buyers Guide 2012 Directory of machinery,
equipment and consumables for the
Latin American packaging industry
4x year - every three months
11

12
INFORMATION IDEAS INITIATIVES SOLUTIONS TECHNOLOGY
CONTACT INFORMATION
12
HEADQUARTERS
B2Bportales
Terry Beirne
Alfredo Domador
6505 Blue Lagoon Drive, Ste. 430 VP-Group Publisher
VP-Marketing and Operations
Miami, FL 33126, USA
Tel: +1 (305) 448-6875 X 47311 Tel: +1 (305) 448-6875 X 47302
Tel: +1 (305) 448-6875
Toll Free: +1 (800) 622-6657 X 47311 Toll Free: +1 (800) 622-6657 X 47302
Toll Free: +1 (800) 622-6657
E-mail: tbeirne@b2bportales.com E-mail: adomador@b2bportales.com
Fax: +1 (305) 448-9942
UNITED STATES & CANADA
Ken Jenkins
Carolina Sanchez-Shay
Guillermo Fernandez
Associate Publisher
Account Manager
Sales Coordinator
Tel: +1 (786) 220-7415
Tel: + 1 (772) 225-3981
Tel: +1 (305) 448-6875 X 47307
Toll Free: +1 (800) 622-6657 X 47319 Toll Free: +1 (800) 622-6657 X 47315 Toll Free: +1 (800) 622-6657 X 47307
E-mail: kjenkins@b2bportales.com E-mail: csanchez@b2bportales.com. E-mail: gfernandez@b2bportales.com
LATIN AMERICA
BRAZIL
CENTRAL AND SOUTH AMERICA ARGENTINA
World Media Marketing
(Except Mexico, Brazil and Gaston Salip
International Ltda.
Argentina)
Tel: +54 (11) 396-87288
Christian Banas
Publicar S.A.
E-mail: gsalip@b2bportales.com
Tel: +55 (11) 2609-4053
Alejandro Pinto
E-mail: cmbanas@wmmi.com.br Tel: +57 (1) 646-5555 X 16840
E-mail: a-pinto@publicar.com
EUROPE
FRANCE, ITALY, SPAIN, UK & GERMANY
ALL REMAINING EUROPEAN
PORTUGAL
InterMediaPartners GmbH
COUNTRIES
Eric Jund
Sabine Galensa
Carel Letschert
Tel: +33 (0) 493-58-7743
Tel: +49 (202) 271-6911
Tel: +31 (20) 633-4277
Fax: +33 (0) 493-24-0072
E-mail:
E-mail: cletschert@b2bportales.com
E-mail: ejund@b2bportales.com galensa@intermediapartners.de
ASIA
TAIWAN
Ringier Trade Media Ltd.
Sydney Lai
CHINA - SHANGHAI
Ringier Trade Media Ltd.
Howard Lu
HONG KONG
Ringier Trade Media Ltd.
Jones Liu
Tel: +886 (4) 2329-7318 X 16
Tel: +85 (2) 2369-8788 X 22
E-mail: sydneylai@ringiertrade.com
Tel:+86 (21) 6289-5533 X 154
E-mail: howardlu@ringiertrade.com
E-mail: jones@ringier.com.hk
Total access to the top packaging industry
decision-makers in Latin America
FOR ADDITIONAL INFORMATION VISIT: www.elempaque.com/mediakit
Diego Paramo
Marketing Manager
Tel: +57 (1) 646-5555 X 16854
E-mail: d-paramo@publicar.com
MEXICO
Guillermo Fernandez
Tel: +52 (55) 2626-5900 X 47307
E-mail:
gfernandez@b2bportales.com