Exhibitor Brochure - ProMat 2013
Exhibitor Brochure - ProMat 2013
Exhibitor Brochure - ProMat 2013
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PROMAT ®<br />
ATTENDEES ARE<br />
EXPANDING DISTRIBUTION CAPACITY<br />
27%<br />
of <strong>ProMat</strong> attendees<br />
have current or potential<br />
plans to expand<br />
distribution capacity.<br />
83% New Equipment<br />
82% Building/Expanding Operations<br />
59% New IT Systems<br />
Source: Statistics compiled from a study of <strong>ProMat</strong> 2011 attendees by the independent firm, Exhibit Surveys, Inc.<br />
Features Of <strong>ProMat</strong>Show.com:<br />
• Exposure to hundreds of thousands of<br />
buyers via your free online listing<br />
• Enhanced online showcase listings<br />
with product photos, streaming video,<br />
email, Web links, news releases and<br />
literature downloads that drive traffic<br />
to your website<br />
PROMAT ®<br />
<strong>2013</strong> TARGETS AN INTERNATIONAL<br />
AUDIENCE OF SUPPLY CHAIN BUYERS<br />
For more than a year before the show, MHIA promotes <strong>ProMat</strong> <strong>2013</strong>. Leading publications currently have plans for special<br />
<strong>2013</strong> and <strong>ProMat</strong>Show.com through an integrated marketing pre-show issues and extensive post-show coverage. <strong>ProMat</strong> <strong>2013</strong><br />
plan that includes print advertising, targeted direct marketing, will also be promoted on social media sites Twitter ® , LinkedIn ® ,<br />
electronic media and public relations. MHIA is aggressively YouTube ® and Facebook ® .<br />
promoting <strong>ProMat</strong> <strong>2013</strong> to more material handling and logistics<br />
buyers than ever before. Communications will be targeted to End-User and Association Events<br />
the buyers’ specific product and Solutions Center interests. MHIA is extending invitations to national and regional professional<br />
organizations encouraging them to hold their own special events<br />
Direct Mail<br />
in conjunction with <strong>ProMat</strong> <strong>2013</strong>. In addition, specific end-user<br />
Hundreds of thousands of key decision makers will receive up to groups will be targeted to attend and hold special events that<br />
three targeted direct mailings encouraging them to attend <strong>ProMat</strong> relate to their material handling and logistics challenges.<br />
<strong>2013</strong> and visit <strong>ProMat</strong>Show.com before and after the show.<br />
Enjoy Exclusive Online Exposure<br />
Print and Web Advertising<br />
<strong>ProMat</strong>Show.com is the source for material handling, supply<br />
<strong>ProMat</strong> <strong>2013</strong> will reach millions of readers with four-color ads chain and logistics buyers year round. Hundreds of thousands<br />
and banner ads featured in the largest, most credible trade and of buyers are expected to visit <strong>ProMat</strong>Show.com seeking solutions<br />
business-to-business publications and websites in the U.S. and to their manufacturing, warehousing, distribution, assembly,<br />
throughout the world.<br />
logistics and IT challenges. When you exhibit at <strong>ProMat</strong> <strong>2013</strong>,<br />
you boost your exposure through your company’s virtual exhibit<br />
Email Marketing<br />
on <strong>ProMat</strong>Show.com before, during and after the show.<br />
A series of permission-based email and e-newsletter campaigns<br />
will target tens of thousands of buyers reminding them of the Nothing adds greater long-term value to your company than<br />
benefits of attending <strong>ProMat</strong> <strong>2013</strong>. In addition, <strong>ProMat</strong> <strong>2013</strong> branding your product or service – making your company<br />
registrants will be regularly updated on the latest show news. instantly recognizable with reliable quality and value. By<br />
exhibiting at <strong>ProMat</strong> <strong>2013</strong>, you differentiate your company<br />
Public Relations and Social Media<br />
from the competition while increasing your Web visibility and<br />
A targeted public relations program aimed at the leading business- image in a global industry.<br />
to-business press will focus on the benefits of attending <strong>ProMat</strong><br />
PROMAT ®<br />
ATTRACTS MANY<br />
JOB FUNCTIONS<br />
24% Warehouse/Distribution/Transportation/<br />
Logistics/3PL Management<br />
21%<br />
20%<br />
18%<br />
Source: Statistics compiled from a study of <strong>ProMat</strong> attendees.<br />
Corporate Management (CEO, President,<br />
COO, CIO, CFO, GM, Director, Corporate VP)<br />
Plant Engineer/Project Engineer/Engineering<br />
Management/Industrial Engineer<br />
Sales Channel Partners/Sales/Reseller/<br />
Importer/Exporter<br />
17% Manufacturing/Materials/<br />
Production Management<br />
PROMAT ®<br />
ATTRACTS<br />
TOP AND MIDDLE MANAGEMENT<br />
17%<br />
15% Other<br />
Source: Statistics compiled from a study of <strong>ProMat</strong> attendees.<br />
28% Corporate Management (C-Level)<br />
28% Middle Management<br />
Senior Management (EVP, SVP, VP)<br />
12% Engineering/IT Management<br />
• Advertising via online searches<br />
by products and services, agenda<br />
planners and product spotlights<br />
• Exposure that gets your company<br />
included on attendee agenda planners<br />
• Free attendee online registration<br />
• Online exhibitor resources, marketing<br />
kit and exhibitor manual<br />
• Show news and travel information<br />
• Educational conference details<br />
• My <strong>ProMat</strong>Show, show management<br />
and matchmaker services<br />
10 PROMAT <strong>2013</strong><br />
PROMAT <strong>2013</strong><br />
11
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