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Download our Marketing Partnerships Brochure here

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Goulburn River Valley T<strong>our</strong>ism is a not-for-profit company<br />

formed to represent the t<strong>our</strong>ism industry across the Mitchell,<br />

Murrindindi, Strathbogie and Greater Shepparton regions.<br />

We aim to work closely with industry and other key<br />

stakeholders to increase visitor yield, improve visitor<br />

experiences and increase overall visitation.<br />

One of <strong>our</strong> many important functions is to let everyone know<br />

how fantastic the Goulburn River Valley region is.<br />

We have a range of useful tools and activities, including<br />

marketing opportunities, for t<strong>our</strong>ism businesses in <strong>our</strong><br />

region. From keeping in touch to campaign partners t<strong>here</strong> is<br />

something for everyone.<br />

We enc<strong>our</strong>age you to work together with Goulburn River<br />

Valley T<strong>our</strong>ism to let everyone know what a wonderful place<br />

‘The heart of Victoria’ is to visit.<br />

The Team<br />

Goulburn River Valley T<strong>our</strong>ism


Whether you are directly in the t<strong>our</strong>ism industry, or just have an interest, we<br />

provide a number of res<strong>our</strong>ces that are freely available to help you keep in<br />

touch and learn more about the t<strong>our</strong>ism industry in the Goulburn River Valley<br />

region<br />

These include:<br />

• The monthly Goulburn River Valley T<strong>our</strong>ism E-Newsletter. You can sign<br />

up to the newsletter via <strong>our</strong> website www.goulburnrivervalley.com.au<br />

• Access to res<strong>our</strong>ces about the Goulburn River Valley region, including<br />

plans and research on the Goulburn River Valley website<br />

• The opportunity to submit an event for listing on www.<br />

goulburnrivervalley.com.au<br />

• Industry Information and Engagement evenings to enc<strong>our</strong>age y<strong>our</strong><br />

business to network, collaborate and engage with others in the<br />

industry.<br />

• An open invitation to attend Goulburn River Valley seminars and events<br />

(fee may apply) designed to develop industry skills and expertise<br />

• The opportunity to upgrade as a GRVT <strong>Marketing</strong> Partner at any time


In addition to those things that we make freely<br />

available to help you keep in touch, or to learn more<br />

about t<strong>our</strong>ism in the Goulburn River Valley T<strong>our</strong>ism<br />

region, as a marketing partner t<strong>here</strong> are a whole<br />

bunch of great things that you will receive:<br />

• Plot point and full business<br />

• Opportunity for events to be<br />

• Opportunity to participate in the<br />

• For a limited time only, includes<br />

profile for y<strong>our</strong> business on<br />

profiled as ‘upcoming’ or ‘featured’<br />

Special Offer Flyer that will be<br />

the opportunity to upgrade y<strong>our</strong><br />

the Interactive Map including a<br />

on Goulburn River Valley T<strong>our</strong>ism’s<br />

available to the 80,000+ visitors<br />

listing in the new winery map<br />

hyperlink to y<strong>our</strong> website on www.<br />

website which averages 2500<br />

at the Bendigo Leisurefest and<br />

brochure ‘A Good Drop and Other<br />

goulburnrivervalley.com.au<br />

visits per month<br />

Melb<strong>our</strong>ne Caravan, Camping &<br />

Treats’ if you are a winery with a<br />

T<strong>our</strong>ing Supershow<br />

cellar door that is open to visitors.<br />

• Access to Goulburn River Valley’s<br />

• Access to news and res<strong>our</strong>ces<br />

online photo library<br />

• E-Blast updates on relevant issues<br />

as they arise<br />

• Our seasonal consumer<br />

E-newsletter distributed to over<br />

3000 consumers<br />

exclusive to marketing partners on<br />

the Communications Platform as<br />

part of www.goulburnrivervalley.<br />

com.au<br />

• Eligibility to participate in Goulburn<br />

River Valley T<strong>our</strong>ism’s public<br />

relations program<br />

• Opportunity to participate in<br />

the Volunteer Privilege Pass,<br />

distributed to volunteers at Visitor<br />

Information Centres throughout<br />

the region.<br />

Already joined with<br />

Goulburn River Valley<br />

T<strong>our</strong>ism in Holiday Planner?<br />

<strong>Marketing</strong> Partner benefits are<br />

complimentary in 2013-2014<br />

as <strong>our</strong> way of thanking you for<br />

y<strong>our</strong> support.


The Goulburn River Valley region is becoming increasingly famous for its contemporary wine & local produce culture.<br />

Visitors to <strong>our</strong> beautiful region want to know what is on offer whether it’s boutique or big or something in the middle.<br />

That is why, with the support of <strong>our</strong> member Councils, we are offering every winery with a cellar door that is<br />

open to visitors a free line listing in the winery map brochure.<br />

The map ‘A Good Drop and Other Treats’ will be the pinnacle marketing product for the promotion of <strong>our</strong><br />

region’s beautiful wineries and other delicious treats.<br />

For a limited time only, join as a Goulburn River Valley T<strong>our</strong>ism <strong>Marketing</strong> Partner and receive an upgraded<br />

listing that includes business name, plot point on map, business logo, business opening h<strong>our</strong>s, website,<br />

contact details and 25 words about the business.<br />

The map will also contain a QR Code, linking back to www.goulburnrivervalley.com.au so that visitors can<br />

quickly and easily find out what else is on offer in <strong>our</strong> great region – whether it’s food, accommodation, events<br />

or markets that they may be looking for.<br />

But hurry as upgraded spaces on the winery map are limited and are expected to fill quickly.<br />

The map will be distributed through all Visitor Information Centres in the region and other consumer distribution<br />

channels as well as all participating marketing partner wineries.<br />

• Anticipated launch – October 2013 • Distribution – 10,000 copies<br />

• Format – Full col<strong>our</strong>, DL, 6pp fold out brochure including line listing indexed map and optional<br />

upgraded listing<br />

Are you keen to be involved? Please go online to complete the online form at www.goulburnrivervalley.com.<br />

au/stakeholderinformation and we’ll be back in touch with you to finalise y<strong>our</strong> upgraded listing. Deadline for<br />

submission Friday 13 September 2013.<br />

If you have any further questions, or need some help with the online form, please give The Team at Goulburn<br />

River Valley T<strong>our</strong>ism a call on 03 5832 9843 or 0488 776 733.


P 03 5832 9843<br />

E info@goulburnrivervalleyt<strong>our</strong>ism.com.au<br />

www.goulburnrivervalley.com.au

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