PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...

REVIJA SLOVENSKE INDUSTRIJE SREČANJ • SLOVENIAN MEETINGS INDUSTRY MAGAZINE • ŠTEVILKA 1, APRIL 2007; ISSUE 1, APRIL 2007 

PREDSEDOVANJE EU 2008 

EU Presidency 2008 

PREDSTAVITEV SLOVENSKIH 

KONGRESNIH PRODUKTOV - MESTA 

Presentation of Slovenian Congress 

Products: TOWNS 

BACKSTAGE - PREDSTAVITEV 

PRIMEROV DOBRE PRAKSE 

Backstage: Case Study 

Presentation 

GLASILO ZAVODA-KONGRESNOTURISTIČNI URAD 

URADNO GLASILO ZAVODA-KONGRESNOTURISTIČNI URAD • OFFICIAL MAGAZINE OF THE SLOVENIAN CONVENTION BUREAU 

OFFICIAL MAGAZINE OF THE SLOVENIAN CONVENTION BUREAU

Uvodnik 

Prvi številki na pot 

Na najnovejši lestvici mednarodnega združenja ICCA je Slovenija po številu 

mednarodnih znanstvenih srečanj na 38. mestu, Ljubljana kot prestolnica 

pa na 48. mestu. V primerjavi z letom poprej smo na listi držav napredovali 

za nekaj mest. Tudi to kaže, da je industrija srečanj v Sloveniji v 

razvojnem zagonu, ki bo vrhunec dosegel v času predsedovanja EU v prvi 

polovici leta 2008. 

Slovenija ima naravne danosti za kongresno dejavnost, intenzivno se razvija 

kongresna infrastruktura, kadrom se posveča večja pozornost in ponudniki 

storitev se vedno bolj obračajo na tuji trg. Skupna prizadevanja 

preko tridesetih soustanoviteljev bodo zaznamovala revijo KONGRES. Dolgo 

smo razmišljali, kako bi dali reviji ime, ki bi najbolj osmišljalo vsebine, 

ki se bodo v njej pojavljale. Za KONGRES smo se odločili zaradi tradicije, 

ki jo ima izraz na slovenskem govornem področju, čeprav bomo vsebinsko 

teme razširili na vsa področja industrije srečanj. Revija je namenjena 

vsem, ki vas te teme zanimajo in tudi tistim, ki želite samo kaj zanimivega 

prebrati. V reviji bo dovolj prostora za kritično razmišljanje in soočenje 

mnenj med organizatorji dogodkov in ponudniki storitev. Revija bo hkrati 

izložbeno okno slovenske kongresne ponudbe. 

Neskromno si želimo, da bi k nadaljnjemu napredovanju na lestvici ICCA 

svoj delček prispevali tudi mi. 

Revija ne bi mogla nastati brez podpore soustanoviteljev in oglaševalcev, 

zato se vam zanjo iskreno zahvaljujemo. 

Gorazd Čad, glavni in odgovorni urednik 

Editor-in-Chief (Foto/Photo: B. Zupančič) 

Editorial 

First issue 

On the latest league table for scientific meetings from international 

organisation ICCA, Slovenia is in 38 th place, while its capital Ljubljana is 

48 th . We have moved up a few places on the countries’ list compared to 

the previous year. This shows that the meeting industry is developing 

rapidly in Slovenia, with this set to climax with the Presidency of the EU 

in the first half of 2008. 

Slovenia has a natural topicality for congress activities, as our conference 

infrastructure is developing intensively, greater attention is being paid 

to it and service providers are turning evermore attention to the foreign 

market. Congress magazine is coloured by the common aspirations of 

its 30 or so co-founders. Much time has been spent considering the 

magazine’s name and what would be the best opinion content to include. 

We have chosen the name ‘Congress’ due to the tradition that it has in the 

Slovenian language although the content is to be expanded to cover the 

whole field of the meeting industry. The magazine is intended for those 

who find the meeting industry interesting, as well as people who are simply 

looking for something interesting to read. There’s going to be plenty of 

space in the magazine for critical thinking and bringing face-to-face the 

opinions of event organisers and service providers. At the same time, the 

magazine is to be a shop window for the Slovenian congressional offer. 

A little immodestly, we also hope that the magazine contributes to 

further advancement on the ICCA league table. 

The magazine would be nothing without the support of its co-founders 

and advertisers, and we’d like to sincerely thank them for their support. 

3

Kratke novice 

REVIJA KONGRES – 

REVIJA SLOVENSKE INDUSTRIJE SREČANJ 

CONGRESS – SLOVENIAN MEETING 

INDUSTRY MAGAZINE 

Glavni in odgovorni urednik / 

Editor-in-Chief: 

Gorazd Čad 

Izvršna urednica / Executive Editor: 

Jakica Jesih 

Pomočnica urednika / 

Assistant to the Editor-in-Chief: 

Danaja Besnard 

Uredniški odbor / Editorial Board: 

Christer Carlsson 

Tony Carey 

Gorazd Čad 

Miha Kovačič 

Srečo Peterlič 

Tatjana Radovič 

Petra Čuk 

Maja Vidergar 

Ustanovna podjetja in svet revije / 

Founding Companies and Magazine Board: 

Adria Airways, Albatros Bled, Auditoria, 

Avditorij Portorož, Cankarjev dom, City Hotel, 

Domina Vacanze, Globtour, Gospodarsko raz 

stavišče, GO.Mice, Hiša Kulinarike Franc 

Jezeršek, Intours, Kompas, Liberty Slovenija, 

Liofetrek, M-hotel, Postojnska jama turizem, 

Prevajalska agencija Alkemist, RS Klan, Sava 

Hoteli Bled, Hoteli Bernardin, Terme Čatež, 

Terme Maribor, Terme Spa Rogaška, Terme 

Radenci. Vivo Catering, Zavod- 

Kongresnoturistični urad Slovenije, Zavod za 

turizem Ljubljana 

Oblikovanje / Design: 

Tatjana Zupan, Propagarna d.o.o. 

Tehnični urednik / Technical Editor: 

Marko Čopi, Grafika Paradoks d.o.o. 

Prevod / Translation: 

Alkemist prevajalska agencija / 

Alkemist Translation Agency, Alasdair Green 

Lektoriranje / Proofreading: 

Simona Kepic, Jakica Jesih, Alasdair Green 

Tisk / Printing: 

Collegium Graphicum d.o.o. 

Naklada / Circulation: 

5.000 izvodov 

ISSN številka / ISSN Number: 

1854-9292 

Revija izhaja 4x letno / 

Quarterly Magazine issued in: 

april / April; junij/julij / June/July; september / 

September; november / November 

Izdajatelj, produkcija in trženje / Publisher, 

Production and Marketing: 

GO Mice, Štihova 4 

SI-1000 Ljubljana 

T: +386 (0)1 430 51 03 

F: +386 (0)1 430 51 04 

E: kongres@go-mice.eu 

Ponudnikom kongresnih kapacitet se prijazno 

zahvaljujemo za fotografije iz njihovega arhiva. / 

We cordially thank to congress venues for their 

photos. 

Za reproduciranje vsebine je potrebno pisno 

soglasje uredništva. / For the content 

reproduction it is required to get the written 

editorial consigment. 

Redno srečanje članov 

Kongresnega urada, 

Hotel Bellevue, Maribor 

Za nami je še eno uspešno organizirano 

letno srečanje zavoda Kongresnoturistični 

urad, ki je v dveh 

dneh postregel s številnimi zanimivimi 

predavanji. Osrednja tema 

srečanja je bila »Kaj slovensko industrijo 

srečanj čaka v obdobju 

predsedovanja EU leta 2008?«. 

Odgovore na to vprašanje sta dala 

g. Franci Kodela, vodja logističnega 

centra za predsedovanje, in g. 

Gregor Krajc, vodja podskupine za 

odnose z javnostmi in promocijo. 

Na formalnem delu srečanja je bila 

za novo članico sveta zavoda 

Kongresnoturistični urad izvoljena 

Renata Balažič iz GH Union, za 

predsednika strokovnega sveta pa 

Matjaž Žnidaršič iz GH Bernardin. 

Kot vedno doslej je bilo večerno 

druženje, ki je potekalo v pravem 

pohorskem vzdušju, prijetnejši 

del dogodka. Pred večerno zabavo 

pa so udeležence nasmejale timsko 

– animacijske igre agencije 

Koren Sports. 

Novi wellness in šport 

hotel Harmonija, Mengeš 

Harmonija duha, telesa in doživetij 

je vodilo in vsebina novega športno-rekreativnega, 

lepotnega in 

wellness hotela v Mengšu. Rekreaciji 

in razvajanju je na voljo 4.500 

kvadratnih metrov pokritih površin. 

Harmonija je prvi sodobni 

center v Sloveniji, zasnovan po 

metodi feng shui, v katerem se 

združujeta najsodobnejša medicinska 

tehnika in tradicionalna kitajska 

modrost. 

Harmonija šport ponuja 2600 m 2 

pokritih športnih površin, ki vključujejo 

tri igrišča za tenis in pet za 

badminton. V poletnih mesecih sta 

na voljo dve igrišči za odbojko na 

mivki in veliko travnato igrišče za 

nogomet. Večnamenska dvorana 

je na voljo za skupinske vadbe, 

dvorana za individualne vadbe ponuja 

program kinesis ter vadbo na 

napravi power plate. Harmonija 

wellness center se razprostira na 

skoraj 600m 2 in je razdeljen na tri 

sklope: svet savn, lepotilni in masažni 

del ter VIP prostor – prostor 

za posebne, pravljične rituale. 

Hotel Harmonija je prvi hotel v 

Mengšu. V novih, sodobno opremljenih 

dvanajstih sobah nudi skupaj 

trideset ležišč, sobe pa so zasnovane 

po metodi feng shui, kar 

izjemno pozitivno vpliva na počutje 

in razpoloženje gostov. Restavracija 

Harmonija razvaja goste 

z zdravim načinom priprave 

hrane, odlična kuharska zasedba 

pa skrbi za zadovoljitev vseh vrst 

okusov za različne priložnosti – 

vse od dnevnih kosil do hrane po 

naročil, s čudovitim pogledom na 

park. Harmonija svoje goste razvaja 

tudi v osvežilnem baru in na 

letnem vrtu. 

Harmonija ponuja raznolike možnosti 

za razvoj incentive programov, 

saj se nahaja sredi čudovite narave 

pod Mengeško kočo. Dodatne informacije: 

www.harmonija.eu 

Svečana otvoritev 

dvora Jezeršek 

Januarja je svoje duri svečano odprl 

Dvor Jezeršek na Brniku. Srečanja 

z dobrimi jedmi in ljudmi tako 

Hiša kulinarike Jezeršek, ki je 

4

Kratke novice 

pred 25 leti začela razvijati paleto 

dejavnosti v Sori pri Medvodah, 

nadaljuje na Hočevarjevi domačiji. 

V okviru dvora deluje hotel z 18 

sobami in 40 ležišči, dva apartmaja 

s stilnim pohištvom, restavracija 

á la carte za čarobna gastronomska 

doživetja, gostilna s ponudbo 

tradicionalnih jedi slovenskih 

pokrajin, dvorana za srečanja 

in posvetovanja ter vrsta drugih 

presenečenj v obnovljeni domačiji 

iz leta 1768. Dodatne informacije: 

www.dvor-jezersek.si 

Predstavitev slovenske 

kongresne industrije v Bruslju 

16 predstavnikov slovenske kongresne 

industrije se je predstavilo 

potencialnim kupcem na delavnici 

v Bruslju. Udeleženci so sodelovali 

pri otvoritvi predstavništva STO v 

Bruslju, ki deluje v prostorih Slovenske 

hiše in ga vodi Rok Klančnik. 

Predstavitve Slovenije kot 

kongresne destinacije in sprejema 

v Stalni misiji RS pri EU se je udeležilo 

več kot petdeset gostov. Dogodek 

je obogatila jazz skupina 

»Renato Chicco trio«. 

Slovenski kongresni katalog 

Zavod Kongresnoturistični urad je 

izdal slovenski kongresni katalog. V 

katalogu je predstavljena celotna 

slovenska industrija srečanj. Za naročilo 

brezplačnega kataloga pišite 

na elektronski naslov miha.kovacic@slovenia-convention.com 

Natečaj za oblikovanje 

blagovne znamke turistične 

destinacije Ljubljana 

Ljubljana se danes kljub zelo pozitivnim 

trendom rasti povpraševanja 

in pozitivnim percepcijam obiskovalcev 

sooča s problemom pomanjkanja 

jasne identitete in podobe. 

Zavod za turizem Ljubljana je 

zato pripravil natečaj za oblikovanje 

blagovne znamke turistične destinacije 

Ljubljana. Rok za oddajo 

predlogov je 1. junij 2007. 

MPI 2007 – Proffesional 

education conference Europe 

Evropska konferenca MPI, ki je 

potekala od 18. do 20. marca v Kopenhagnu 

pod pokroviteljstvom 

princese Mary, je poleg odlične 

organizacije prikazala tudi novo 

strateško usmeritev MPI. V naslednjih 

letih bo strategija temeljila na 

naslednjih usmeritvah: 

• Nove profesionalne konference, 

med drugim profesionalna konferenca 

za Bližnji vzhod (PEC- 

Middle East, Dubai); 

• Več regionalnih uradov MPI (odprtje 

novega urada v Singapurju); 

• Zmogljivejši spletni portal; 

• Organizacija globalnih delavnic. 

Rekordni EIBTM 

Kongresna borza EIBTM 2006 (European 

Incentive Business Travel 

and Meetings) je pritegnila največje 

število obiskovalcev doslej. Po podatkih 

organizatorjev je borzo obiskalo 

6.176 obiskovalcev. Med razstavljavci 

in vabljenimi gosti je bilo 

opravljenih več kot 34.000 prodajnih 

sestankov. Borza se je povečala 

tudi prostorsko za približno 50 novih 

razstavljavcev. Slovensko kongresno 

industrijo je predstavljalo 15 

ponudnikov. www.eibtm.com 

Gostitelj naslednje 

konference MPI je London 

Konferenco MPI bo leta 2008 gostil 

London. Organizatorji so si zadali 

ambiciozen načrt, da bo to največja 

in najboljša konferenca MPI v zgodovini. 

Potekala bo v londonskem 

kongresnem centru Excel. V času 

konference bo udeležencem predstavljen 

projekt urbanistične prenove 

Londona za potrebe olimpijskih 

iger 2012. Po zaključku konference 

bodo udeleženci lahko nadaljevali 

pot na sejem IMEX v Frankfurt, saj 

bodo za vse udeležence organizirani 

posebni leti iz Londona. 

Generalna skupščina IAPCO 

Več kot 70 članov mednarodnega 

združenja IAPCO se je sestalo na letnem 

srečanju in skupščini v Sevilli. 

IAPCO je že desetletje sinonim za 

kakovost na področju industrije srečanj. 

Med mednarodnimi združenji 

je IAPCO eno od redkih združenj, ki 

ima zelo stroge kriterije za sprejem 

novih članov. Članstvo bodo po novem 

tudi redno preverjali s pomočjo 

orodij notranje in zunanje presoje 

neodvisnega odbora za kakovost. 

V Sloveniji sta kriterijem IAPCO 

doslej zadostila: 

• Auditoria in 

• Cankarjev dom, kulturni in kongresni 

center. 

5

Short News 

The regular annual meeting 

of Slovenian Convention 

bureau members, Hotel 

Bellevue, Maribor 

Another well organised annual 

meeting of the Slovenian 

Convention Bureau is behind us 

and, over two days, many interesting 

lectures were given. The main 

topic of the meeting was “What 

awaits the Slovenian meeting 

industry during the EU Presidency 

in 2008?”Answers were given by 

Franci Kodela, Head of the EU 

Presidency Logistics Centre, and 

Gregor Krajc, Head of the Public 

Relations and Promotion 

Subgroup. During the formal part 

of the meeting, Renata Balažič of 

GH Union was newly elected to 

the Slovenian Convention Bureau 

Council, while Matjaž Žnidaršič 

from GH Bernadin was elected 

Chairman of the Council of 

Experts. As always, the evening 

reception, held in an authentic 

Pohorje atmosphere, was the 

more enjoyable part of the event. 

Participants enjoyed themselves 

before the evening entertainment, 

participating in Koren Sports 

team-activity games. 

New wellness and sports 

hotel, Harmonija, Mengeš 

‘The harmony of the soul, body 

and emotion’ is the guideline and 

content of a new sports-recreational, 

beauty and wellness hotel in 

Mengeš. Both recreation and 

indulgence are available in the 

4,500 square metre covered 

areas. Harmonija is the first 

modern centre in Slovenia based 

on the feng shui method, in which 

contemporary medical techniques 

and traditional Chinese modesty 

are combined. 

Harmonija Šport has 2,600 m 2 of 

covered sporting areas, including 

three tennis courts and five 

badminton courts. In summer, 

two beach volleyball courts and a 

large grass football pitch are also 

available. A multi-purpose hall is 

available for group exercise while 

an individual exercise hall offers a 

kinesis program and power plate 

exercises. The Harmonija 

Wellness Centre covers 600m 2 

and is divided into three sections: 

sauna, beauty and massage sections 

and a VIP area – an area for 

special, fairytale-like rituals. The 

Hotel Harmonija is the first hotel 

to open in Mengeš. Its 12 new contemporarily 

equipped rooms have 

a total of 30 beds and they are 

designed in line with the feng shui 

method, which has an extremely 

positive effect on guests’ wellbeing 

and mood. The Harmonija 

resturant indulges its guests with 

healthy dishes prepared by its 

excellent cooking staff to satisfy 

all tastes for various occasions – 

from daily lunches to meals to 

order. With a magnificent view 

of the park, the Harmonija also 

pampers its guests in the refreshment 

bar and summer garden. 

Harmonija offers a variety of 

possibilities for developmental 

incentive programmes, as it is 

amidst wondrous countryside 

under Mengeš koča (Mengeš 

hunting lodge). 

Additional information: 

www.harmonija.eu 

The festive opening 

of dvor Jezeršek 

Dvor Jezeršek in Brnik opened in 

January this year. Gatherings with 

good food and people were hosted 

by Hiša kulinarike Jezeršek, who 

developed a range of activities in 

Sora pri Medvodah 25 years ago 

and continue at the Hočevar 

Homestead. A hotel with 18 rooms 

and 40 beds, two apartments with 

stylish furniture, an á la carte 

restaurant providing a magical 

gastronomic experience, an inn 

showcasing traditional dishes 

from the Slovenian provinces, 

a meeting and assembly hall and 

a variety of other surprises in the 

renovated 1768 homestead operate 

within the framework of the court. 

Additional information: 

www.dvor-jezersek.si 

Presentation of slovenian 

meeting industry in Brussels 

Sixteen representatives of the 

Slovenian meeting industry 

outlined their offers to potential 

customers at workshops in 

Brussels. Participants attended 

the opening of the STO office in 

Brussels, which operates in the 

6

Short News 

premises of the Slovenian House 

and is managed by Rok Klančnik. 

The presentation of Slovenia as 

a meeting destination and a 

reception at the Permanent 

Mission of the Republic of 

Slovenia to the EU was attended 

by over 50 guests. The event was 

enriched by the ‘Renato Chicco 

trio’ jazz group. 

The Slovenian 

meetings catalogue 

The Slovenian Convention Bureau 

has published the Slovenian 

Meetings Catalogue, which 

outlines the complete Slovenian 

meetings industry. 

To order a free copy of the 

catalogue please write to: 

miha.kovacic@sloveniaconvention.com 

A competition to design a 

brand name for Ljubljana 

as a tourist destination 

Despite a clearly positive growth 

trend in inquiries and the positive 

perceptions of its visitors, 

Ljubljana today faces a lack 

of a clear identity and image. 

For this reason, Ljubljana Tourist 

Board has prepared a competition 

to design a brand name for 

Ljubljana as a tourist destination. 

The deadline for submitting 

suggestions is 1 June 2007. 

MPI 2007 - Proffesional 

education conference, Europe 

In addition to excellent 

organisation, the European MPI 

conference, held between the 18 th 

and 20 th of March in Copenhagen 

under the sponsorship of Princess 

Mary, also outlined MPI’s new 

strategic orientation. In the 

upcoming years the strategy will 

be based on: 

• new professional conferences, 

including a professional 

conference in the Middle East 

(PEC-Middle East, Dubai), 

• more regional MPI bureaus 

(the opening of a new bureau 

in Singapore), 

• a more powerful website, 

• the organisation of global 

workshops. 

Record EIBTM 

The European Incentive Business 

Travel and Meetings (EIBTM) 2006 

meetings exchange attracted 

the most visitors so far. The 

organisers say the exchange 

attracted 6,176 visitors. Over 

34,000 sales meetings were held 

between exhibitors and invited 

guests. The exchange also 

increased in terms of size, with 

approximately 50 new exhibitors. 

The Slovenian meetings industry 

showcased 15 providers. 

www.eibtm.com 

London to host 

the next MPI conference 

Excel, London, 18 – 20 April 2008 

The 2008 MPI Conference is to be 

hosted by London. Organisers have 

an ambitious plan to make it the 

biggest and best MPI conference 

ever. The conference will be held at 

the Excel Congress Centre. A project 

for the urban renewal of London to 

meet the requirements of the 2012 

Olympic Games will be presented to 

participants. After the conference, 

participants will be able to go on to 

the IMEX Fair in Frankfurt, with 

special flights organised from 

London for all participants. 

IAPCO general assemby 

Over 70 members of the IAPCO 

international association met at 

their annual meeting and general 

assembly in Seville. For ten years, 

IAPCO has been synonymous with 

quality in the meetings industry. 

IAPCO is one of the few 

international associations with 

extremely strict criteria regarding 

the acceptance of new members. 

Membership will now be reviewed 

on a regular basis with the aid of 

the quality council’s internal and 

external assessment tools. 

To date, the following Slovenian 

venues have satisfied IAPCO criteria: 

• Auditoria and 

• Cankarjev dom Cultural & 

Congress Centre. 

7

Novice soustanoviteljev 

V hotelu Park po prenovi 

uspešni na področju 

kongresov 

V blejskem hotelu Park, ki deluje v 

okviru blagovne znamke Sava Hoteli 

Bled, so lani zabeležili več kot 

20-odstotni dvig števila nočitev, 

ustvarjenih s strani kongresnih 

gostov. Porast je rezultat celovite 

obnove hotela in izgradnje manjšega 

konferenčnega središča, kjer 

so na voljo štiri med seboj povezane 

dvorane, od katerih največja 

sprejme 120 oseb. 

Kavarna Belvedere 

spet odprta 

Znamenita Titova čajnica v parku 

hotela Vila Bled, kjer od lani deluje 

kavarna, po zimskem predahu 

spet odpira svoja vrata. V poletnih 

mesecih je kavarna primerna za 

izvedbo stoječih sprejemov in družabnih 

dogodkov. Za kulinarično 

ponudbo skrbi kuharska ekipa pod 

vodstvom Andreja Kuharja, edinega 

slovenskega kuharja, odlikovanega 

z Michelinovo zvezdico. 

Blejski hotel Golf v vodniku 

Condé Nast Johansens 

Založba Condé Nast Johansens, 

izdajatelj mednarodnih vodnikov 

luksuznih hotelov, je objavila hotel 

Golf v vodniku “Recommended 

Hotels & Spas” za Evropo in Sredozemlje 

2007. V vodniku je objavljenih 

preko 430 hotelov, hotel 

Golf, ki sicer velja za najpomembnejši 

kongresni hotel na Bledu, pa 

je edini iz Slovenije. Objavljeni hoteli 

so izbrani na podlagi njihove 

posebne privlačnosti, značaja ter 

kakovosti ponudbe in storitev. 

Najvišji predstavniki držav 

članic EU na Bledu 

Slovenija je 15. januarja 2007 slavnostno 

obeležila prevzem evra. Na 

povabilo predsednika vlade Janeza 

Janše so se slovesnosti udeležili 

najvišji predstavniki držav članic EU 

in evropskih ustanov. Častni gostje 

so se med enodnevnim obiskom v 

Sloveniji mudili tudi na Bledu. Premier 

Janša je zanje priredil slavnostno 

kosilo v Grand Hotelu Toplice. 

Novice iz podjetja 

Albatros, Bled 

Začetek tretjega desetletja uspešnega 

delovanja smo izkoristili za 

manjše organizacijske spremembe 

v podjetju Albatros. Uveljavljena 

blagovna znamka Albatros v 

celoti ostaja in združuje dve pravni 

obliki organiziranosti: Albatros, 

kongresno – turistična agencija, 

Majda Zidanski, s.p., in Albatros, 

kongresni servis, d.o.o. Dejavnost, 

cilji in usmeritve ostajajo isti, 

spremembe so se zgodile samo 

na organizacijskem in kadrovskem 

področju znotraj obeh podjetij. 

Skupaj z njimi se je spremenil 

tudi logotip za kongresni servis, 

v katerem se je naši značilni 

rdeči pridružila še modra barva. 

Future Watch 

»FutureWatch 2007«, tržna raziskava 

trendov globalne industrije 

srečanj, ki jo financirata MPI (Meetings 

Professionals International) 

in American Express, napoveduje 

še eno uspešno leto, saj naj bi bil 

sektor že četrto zaporedno leto v 

vzponu, kar kaže na zdravo in močno 

gospodarstvo v širšem smislu. 

Glavni trendi, ki jih raziskava napoveduje 

za leto 2007, so večja 

centralizacija organizacije srečanj, 

konsolidacija stroškov ter nadaljnje 

povečevanje vloge nabavnih 

oddelkov pri odločitvah za srečanja. 

Glavni dejavniki, ki bodo v letu 

2007 vplivali na industrijo srečanj, 

pa bodo po pričakovanjih še vedno 

globalizacija, terorizem ter dvig 

cen nočitev. 

Novosti v Adria Airways 

Adria Airways leti od 24. marca 

2007 dalje po poletnem voznem 

redu. Ponovno so vzpostavljene 

redne povezave iz Ljubljane v Barcelono, 

Rim, Manchester, Bir- 

8

Novice soustanoviteljev 

mingham in Dublin. Redna linija 

na progi Ljubljana – Kijev, ki so jo 

uvedli decembra 2006, deluje zelo 

uspešno, zato so število tedenskih 

povezav povečali na 3-krat tedensko. 

Večje število tedenskih povezav 

so uvedli še na linijah v Amsterdam, 

Bruselj, Skopje in 

Zürich. Nov vozni red in aktualna 

ponudba sta na voljo na spletni 

strani www.adria-airways.com. 

Na kratko iz hotela Domina 

V hotelu Domina se nam v mesecu 

aprilu obeta 2. mednarodni salsa 

festival. Organizatorji festivala 

»Salsoteka« bodo pripeljali dvajset 

svetovno priznanih salsa inštruktorjev, 

ki bodo v treh dneh na 

šestinpetdesetih delavnicah pripravili 

največji salsa dogodek v 

Sloveniji do sedaj. Hotel Domina 

pa se lahko pohvali še z vrsto pomembnejših 

dogodkov, ki so se 

odvili v letu 2007: IBM Slovenija, 

BMW managerski izzivi, Mednarodna 

konferenca agencije za kmetijske 

trge in drugimi. 

Kompas za poslovne goste 

Turistično podjetje Kompas d.d. 

uvaja novo blagovno znamko 

Kompas Corporate, namenjeno 

poslovnim uporabnikom. Združuje 

vrsto izkušenih sodelavcev, ki bodo 

pokrivali storitve najširše turistične 

ponudbe iz Kompasovega 

lastnega touoroperatorskega programa 

(potovanaja, počitnice, izleti), 

pa do specializiranih storitev, 

kot so: rezervacija in prodaja letalskih 

vozovnic ter vseh vrst prevozov 

(z vlakom, ladjo, najetimi 

vozili, vozili iz voznega parka 

Kompasa – osebni avtomobili ter 

avtobusi), rezervacija namestitev 

po celem svetu, organizacija potovanj 

na kongrese in sejme v tujini, 

organizacija srečanj, konferenc in 

kongresov doma in v tujini, posredovanje 

vizumov, organizacija motivacijskih 

(incentive) in drugih 

strokovnih potovanj po meri naročnika. 

Cilj je sistematično pristopiti 

do kupcev, določiti key account 

managerje za velike kupce in uvesti 

CRM na ravni podjetja in novega 

rezervacijskega sistema SIBO- 

OK, ki ga Kompas razvija v sodelovanju 

s podjetjem Hermes Softlab. 

Več o tem – prihodnjič. 

Team building programi 

v Postojnski jami 

Programi so namenjeni skupinam, 

ki jih povezujejo prijateljske, poslovne, 

izobraževalne ali druge interesne 

vezi. Team building programi 

se odvijajo v dvoranah postojnskega 

jamskega sistema ali v 

prostorih Predjamskega gradu, 

izvajajo pa jih strokovnjaki s področja 

psihologije dela in izkušeni 

jamski vodniki. Možnosti je več – 

zabavni team building ali team 

building akademija. Tovrstni doživljajski 

ogledi izven utečenih turističnih 

poti so lahko zelo primeren 

incentive program. 

Prenovljen grad Mokrice 

Terme Čatež so s prenovo kompleksa 

na Mokricah postale še 

privlačnejša destinacija za poslovni 

turizem. Obnovljen je bil grajski 

kompleks, kjer v prenovljenih 

grajskih kaščah nudimo sodobno 

opremljeno dvorano Barbara. Gostje 

lahko bivajo v Hotelu Golf 

Grad Mokrice ali v novi Depandansi. 

Za sprostitev se udeleženci 

lahko odločijo za igro golfa, razvajanje 

v grajskem masažnem salonu 

ali v bližnjih Termah Čatež. 

125. rojstni dan Term Radenci 

V Termah Radenci letos praznujemo 

svoj 125. rojstni dan. Že več 

desetletij se uspešno ukvarjamo z 

organizacijo in pripravo kongresov, 

seminarjev, simpozijev, učnih 

delavnic, jezikovnih izobraževanj, 

tiskovnih konferenc ter poslovnih 

srečanj, in sicer v vlogi hiše gostiteljice, 

v zadnjem času pa tudi v 

vlogi soorganizatorja. 

Vivo na Viktorjih 

Ob podelitvi Viktorjev, nagrad za 

medijske dosežke, je osebje Vivo 

cateringa iz Gradu Fužin pripravilo 

izbrano kulinarično »pojedino« in 

goste vključilo v kulinarično uživanje 

že pri pripravi jedi. 

9

Co-fonders News 

Hotel Park successful 

in the area of meetings 

after renovation 

The Hotel Park in Bled, operating 

within the scope of the Sava 

Hotels & Resorts brand name, 

recorded a rise of over 20 percent 

in the number of overnight stays 

of meeting guests last year. 

The growth was the result of the 

complete renovation of the hotel 

and the construction of a smaller 

meeting venue consisting of four 

interlinked halls, the largest of 

which can accommodate up to 

120 persons. 

Kavarna Belvedere open again 

The renowned Titova čajnica 

(Tito's Teahouse) in the park 

of the Hotel Villa Bled, where a 

coffeehouse has been operating 

since last year, has opened its 

doors again after a winter break. 

During the summer months, the 

coffeehouse is a suitable place for 

the implementation of standing 

receptions and social events. The 

creative cooking staff, under the 

leadership of Andrej Kuhar (the 

only Slovenian chef boasting a 

Michelin Star) will be in charge of 

the culinary offer. 

The Hotel Golf in Bled wins 

a place in the Condé guide 

The Condé Nast Johansens 

publishing house, publisher of 

international guides on luxury 

hotels, has included Hotel Golf in 

its "Recommended Hotels & Spas" 

guide for Europe and the 

Mediterranean, 2007. The Hotel 

Golf has earned a place among the 

more than 430 hotels featured, and 

it represents the most important 

congress hotel in Bled and the only 

one included from Slovenia. The 

published hotels were selected 

on the basis of their personal 

attractiveness, nature and the 

quality of their offers and services. 

The highest representatives 

of EU Member States in Bled 

Slovenia festively marked its 

adoption of the euro on 15 January 

2007. At the invitation of Prime 

Minister Janez Janša, the highest 

representatives of the EU Member 

States and European institutions 

attended the festivities hosted for 

the occasion. The honorary guests 

also visited Bled during their 

one-day visit to Slovenia. A festive 

lunch was hosted for the 

dignitaries by Prime Minister 

Janša at the Grand Hotel Toplice. 

News from Albatros, Bled 

At the start of the 3rd decade of 

our successful operation, we have 

taken a chance to make some 

minor organisational changes 

at Albatros. ‘Albatros’ as an 

operational trademark remains 

in its entirety, while the two legal 

entities – Albatros, congresstourist 

agency, Majda Zidanski 

and Albatros congress services – 

are united. Our activities, goals 

and directions stay the same, 

and the changes only affect the 

organisational and personnel 

fields within both companies. 

Meanwhile, the logo of our 

congress service has also been 

modified, with our characteristic 

red being joined by blue. 

10 

Future Watch 

'Future Watch' 2007, market 

research into trends in the global 

meeting industry, financed by MPI 

(Meetings Professionals 

International) and American 

Express, forecasts another 

successful year. This would make 

it the fourth consecutive year of 

growth, pointing towards a strong 

healthy economy in a broader 

sense. The main trends forecasted 

in their research for 2007 are 

greater centralisation of meeting 

organisation, cost consolidation 

and further strengthening of the 

role of 'fun elements' in decisionmaking 

about meetings. The main 

factors expected to impact on the 

meeting industry in 2007 remain 

globalisation, terrorism and 

increase of accommodation costs. 

Developments at Adria 

Airways 

Adria implemented its summer 

timetable on 24 March 2007. 

Regular connections have been 

re-established between Ljubljana 

and Barcelona, Rome, 

Manchester, Birmingham and 

Dublin. Scheduled flights between 

Ljubljana and Kiev which began in 

December 2006 are running 

very successfully, such that the 

number of regular connections 

has been increased to three a 

week. A higher number of weekly 

flights operate on routes to 

Amsterdam Brussels, Skopje and 

Zürich. The new timetable and 

other information are available 

at www.adria-airways.com. 

News in brief from 

the Hotel Domina 

We are looking forward to the 2 nd 

International Salsa Festival at 

the Hotel Domina in April. 

The organisers of the ‘Salsoteka’

Co-fonders News 

festival is to gather 20 world 

renowned salsa instructors who 

will, over a period of three days 

and 56 workshops, lead the 

largest salsa event in Slovenia to 

date. The Hotel Domina can also 

boast of a number of other important 

events in 2007, such as IBM 

Slovenija, the BMW Managerial 

Challenge, the International 

Conference of Agricultural Market 

Agencies and a host of others. 

Increasing demand for 

team-building programmes 

at Postojna cave 

These programmes are aimed at 

groups connected by friendship, 

business, educational ties or 

other interests. Team-building 

programmes take place in the 

caverns of the Postojna Cave 

system or at Predjama Castle 

led by both experts in the field of 

psychology and experienced cave 

guides. A number of possibilities 

exist, such as entertaining 

team-building programmes or the 

team-building academy. These 

adventurous tours, off standard 

tourist routes, are an extremely 

good incentive programme. 

teambuilding@postojnska-jama.si 

Kompas Corporate 

Kompas, Slovenia’s largest tourist 

company, is introducing a new 

‘Kompas Corporate’ brand name 

intended for business users. 

Kompas Corporate will bring 

together the skills of a variety of 

experienced colleagues, who will 

cover the vast line of services 

ranging from Kompas’ own tour 

operator programme (travel, holidays 

and trips) all the way to specialised 

services such as the 

reservation and sale of airline 

tickets and a variety of other 

transportation (by train, ship, 

leased vehicles and vehicles from 

the Kompas fleet of cars and 

buses), the reservation of accommodation 

around the world, the 

organisation of travel to meetings 

and fairs abroad, the organisation 

of meetings, conferences and 

congresses, both at home and 

abroad, mediation for visas and 

the organisation of incentive and 

other expert travel, all customised 

to the client’s requirements. The 

goal is a systematic approach to 

customers, the assignment of key 

account managers to large 

clients, the introduction of CRM at 

company level and also the new 

‘SIBOOK’ reservation system, 

which Kompas is developing in cooperation 

with Hermes Softlab. 

More information will be published 

in a later issue. 

Mokrice complex renovated 

The extensive renovation of the 

Mokrice complex has made Terme 

Čatež health resort an even more 

attractive destination for business 

tourism. The castle complex has 

been renovated and the newly 

restored castle granaries now 

offer the contemporarily equipped 

Barbara Hall. Guests can stay at 

the Hotel Golf Grad Mokrice or at 

the new hotel Depandansi. Those 

guests seeking to relax can opt 

for a game of golf, be pampered in 

the castle massage parlour or 

relax at the nearby Terme Čatež 

health resort. 

The extensive renovation of the 

Mokrice complex has made Terme 

Čatež health resort an even more 

attractive destination for business 

tourism. The castle complex has 

been renovated and the newly 

restored castle granaries now 

offer the contemporarily equipped 

Barbara Hall. Guests can stay at 

the Hotel Golf Grad Mokrice or at 

the new Hotel Depandansi. 

The renewal project of the Hotel 

Golf Grad Mokrice complex is partially 

financed by EU funds. 

Terme Radenci's 

125 th birthday 

The 125th birthday of Terme 

Radenci is celebrated this year. 

The spa resort has successfully 

handled the organisation and 

preparation of congresses, seminars, 

symposia, educational workshops, 

language courses, press 

conferences and business meetings 

for many decades, as well as 

acting as a hospitality centre. 

Recently it has also become a 

co-organiser. 

Vivo at the Victor awards 

ceremony 

At the Victor awards ceremony, 

where Victor statues are given for 

media achievement, the staff of 

Vivo Catering from Grad Fužine 

prepared a choice culinary ‘feast’, 

including the guests in their culinary 

delights via their inclusion in 

the making of dishes. 

11

12

Mi to znamo. Smo mednarodno uveljavljeno podjetje za podroËje 

svetovanja, trženja in managementa v poslovnem turizmu. 

Imamo reπitve za uspeπno trženje kongresnih centrov in destinacij 

ter komuniciranje vaπih kongresov in poslovnih dogodkov. Pridobivamo 

in organiziramo mednarodne kongrese, poslovne dogodke, 

motivacijska sreËanja, razstave in sejemske prireditve, pri Ëemer 

uporabljamo najsodobnejπa znanja in tehnologije sreËanj. 

Pomagamo vam pri upravljanju in vodenju strokovnih in 

znanstvenih združenj. 

Štihova ulica 4,1000 Ljubljana, T+386 (0)1 430 51 03, F +386 (0)1 430 51 04, info@go-mice.eu, www.go-mice.eu 

oglas mice.indd 2 

Process CyanProcess MagentaProcess YellowProcess Black 

3/13/07 3:36:42 PM

Na Gospodarskem razstavišču zaključena prva borza Simex 

Postavljeni temelji 

kongresne borze 

Na Gospodarskem 

razstavišču v Ljubljani 

je konec marca potekala 

prva slovenska borza 

kongresnega turizma 

Simex. Zavod – 

Kongresnoturistični 

urad, ki jo je pripravil, 

je z njeno izvedbo in 

rezultati zelo zadovoljen. 

Kongresna borza Simex, ki je na Gospodarskem razstavišču potekala 

29. in 30. marca, se je v Sloveniji odvijala prvič. Podobne borze, na katerih 

se srečujejo najpomembnejši ponudniki poslovnega turizma s tistimi, 

ki po teh uslugah povprašujejo, pa so ponekod v tujini že uveljavljene 

prireditve. 

Prva borza Simex je na Gospodarsko razstavišče pritegnila 54 razstavljavcev, 

z njihovo ponudbo pa se je v dveh dneh seznanilo več kot sto 

gostov. Letos so med gosti prevladovali predstavniki znanstveno-strokovnih 

združenj, vladnih organizacij ter večjih podjetij. 

Organizatorji prve kongresne borze pri nas (poleg Zavoda – Kongresnoturistični 

urad še Gospodarska zbornica Slovenije, Institut Jožef Stefan, 

Slovenska turistična organizacija, Slovensko zdravniško društvo, Trgovinska 

zbornica Slovenije, Zavod za turizem Ljubljana ter gostitelj, Gospodarsko 

razstavišče) imajo ambiciozne načrte za prihodnost. Borzo bi 

radi razširili tudi preko meja Slovenije. 

Miha Kovačič, direktor Zavoda – Kongresnoturistični urad, pravi, da se 

je pokazalo, da je nova vrsta organiziranega srečevanja v poslovnem turizmu 

našla svoje mesto na slovenskem trgu. »Od udeležencev smo 

prejemali pozitivne komentarje. Navdušilo jih je predvsem dejstvo, da 

so prvič imeli priložnost na enem mestu spoznati celotno slovensko 

kongresno ponudbo in govoriti s kakovostnimi in resnimi ponudniki. 

Borza Simex je bila pravi naslov za navezovanje stikov in za podroben 

pregled ponudbe in povpraševanja v kongresni dejavnosti.« 

Gostje prejmejo za razgovor osebni urnik srečanj. 

• Guests receive a personal meeting schedule 

for discussions. 

Častni otvoritelj prireditev je bil župan Ljubljane Zoran Janković, ki si je borzo z veseljem ogledal in 

pozdravil sodelujoče. • The honorary opener of the event was the mayor of Ljubljana, Zoran 

Janković, whose pleasure it was to visit the exchange and greet participants. 

14

The first Simex Exchange concludes at Gospodarsko razstavišče 

Foundations Laid 

for the Meetings Exchange 

The first Slovenian 

meetings industry 

exchange, Simex, was 

held at Gospodarsko 

razstavišče 

(the Ljubljana Exhibition 

and Convention Centre) 

in Ljubljana at the end 

of March. The Slovenian 

Convention Bureau, 

which organised the 

exchange, was extremely 

pleased with its 

implementation and 

results. 

The Simex exchange that took place at Gospodarsko razstavišče 

on 29 and 30 March was the first such event held in Slovenia. Similar 

exchanges held at various locations abroad are already renowned 

events where the most important business tourism suppliers and those 

inquiring about services can meet. 

The first Simex exchange at Gospodarsko razstavišče attracted 54 

exhibitors and they presented their offers to over 100 guests. This year, 

scientific-expert associations, state organisations and larger 

companies were prevailing at the event. 

Organisers of the first meetings exchange in Slovenia have laid out 

ambitious plans for the future, along with the Slovenian Convention 

Bureau, the Slovenian Chamber of Commerce and Industry, the Jozef 

Stefan Institute, the Slovenian Tourist Board, the Slovenian Medical 

Association, the Slovenian Chamber of Trade, the Ljubljana 

Tourist Board and the host, Gospodarsko razstavišče. They would 

like to expand the exchange beyond the borders of Slovenia. 

Miha Kovačič, the Director of the Slovenian Convention Bureau, says 

that the new way of organising meetings in business tourism has found 

a place on the Slovenian market. “We have had positive feedback from 

participants. They were especially enthusiastic about the fact that they 

had a chance to become acquainted with the entire Slovenian meetings 

industry offer in one place for the first time and to speak with 

professional providers. The Simex exchange is the right place to 

establish contacts and to take a detailed look at the offers and make 

inquiries about meetings activities.” 

Borza Simex bo tudi prihodnje leto potekala v 

okviru prireditve Turizem in prosti čas. •The next 

Simex exchange will be held in the frame of the 

Tourism and Leisure fair 2008. 

Ob poslovnem delu je na razstavišču potekalo tudi bogato spremljevalno dogajanje. Zelo zanimivi 

so bili primeri dobrih praks. • A rich variety of accompanying events took place alongside the business 

part of the exchange. Examples of good practices proved particularly interesting. 

15

Kolumna: Srečo Peterlič 

Smo obuti 

v primerno velike čevlje? 

Pred kratkim sem bil v 

Turčiji. Z letalom sem se 

peljal iz Linza do Antalye. 

Ali lahko moje potovanje 

kakorkoli povežem 

z bližnjim predsedovanjem 

Slovenije Evropski 

uniji? Lahko. Letališče v 

Linzu ima dnevno manj 

kot polovico poletov in 

pristankov kot Aerodrom 

Ljubljana, je pa po površini, 

namenjeni potnikom, 

vsaj enkrat večje. 

Antalya ima po uradnih 

podatkih nekaj več kot 

pol milijona prebivalcev, 

po neuradnih pa preko 

milijon (verjetno štejejo 

zraven še vse turiste), letališče 

pa je med najsodobnejšimi 

in vsaj petkrat 

večje kot ljubljansko. 

V polletnem predsedovanju bo v Sloveniji več kot 150 uradnih srečanj 

EU s pričakovanimi 25-30 tisoč udeleženci in gosti, ki bodo prihajali kot 

predstavniki in člani delegacij. Verjetno bodo prihajali v jutranjih urah in 

odhajali zvečer. Ob teh urah je ljubljansko letališče preobremenjeno že 

brez teh delegacij. Kje in kako bo poskrbljeno za prihode, sprejem delegacij, 

VIP osebje, varnost itd.? 

Marsikdo me je že vprašal za mnenje o tem, kakšna je slovenska kongresna 

ponudba v primerjavi s konkurenco. Odgovarjam: kongresne kapacitete 

in storitve so nadpovprečne, upoštevati pa je potrebno nekatere 

omejitve, možnosti in dejstva. Glede na velikost dežele in populacijo 

imamo nadpovprečno število kongresnih dvoran in drugih kapacitet, po 

številu mednarodnih dogodkov in udeležencev sodimo med države z bistveno 

večjo populacijo. Toda, kaj to pomeni pri tako velikem zalogaju, 

ki nas čaka pred vrati? 

Trenutno Evropi predseduje Nemčija. Primerjava med Slovenijo in 

Nemčijo ni smiselna, govorimo seveda o kapacitetah. 

Mogoče bi se lahko primerjali s Finci, ki so odlično opravili delo lani. 

Zavedali so se svoje relativne majhnosti in so se pravi čas odlično organizirali. 

Leto dni prej so imeli v najožji projektni skupini za izvedbo srečanj 

ekipo osemindvajsetih strokovnjakov, v času predsedovanja preko 

štirideset z nekaj sto stalnimi zunanjimi sodelavci. Ali vemo, kako močna 

je trenutno slovenska ekipa? 

Še pred Finci je predsedovanje organizirala Avstrija. Na Dunaju imajo v 

primernih hotelih na voljo preko 20.000 sob, v Ljubljani jih je manj kot 

2000, ki pa so že sedaj nadpovprečno zasedene. Da ne govorimo o dvoranah 

in ostalih prostorih za družabna srečanja. 

Slovenci smo znani kot odlični gostitelji in dobri organizatorji. Verjetno 

se vsi zavedamo objektivnih danosti in omejitev, v primerjavi z navedenimi 

deželami. Toda, v zadnjem desetletju smo bili gostitelji lepega števila 

zelo odmevnih srečanj, kot npr. obiska ameriškega predsednika 

Clintona, srečanja Bush – Putin, srečanja OVSE, dveh papeževih 

obiskov … Pričakovano predsedovanje se seveda ne more primerjati z 

navedenimi dogodki. Niti po obsegu, niti po številu dogodkov, niti po potrebnih 

kapacitetah, niti po zahtevni logistiki, niti po varnosti in varovanju, 

niti po potrebni zasedbi in obsegu projektne izvedbene skupine. Je 

pa pričakovani projekt nadgradnja vseh dosedanjih. Prepričan sem, da 

smo ga Slovenci sposobni odlično izpeljati. Za začetek ugotovimo, ali 

smo obuti v primerno velike čevlje, nato pa stopimo skupaj. Slovenski 

kongresni ponudniki smo pripravljeni. Pri projektu mogoče niti nismo 

vsi potrebni, upravičeno pa pričakujemo, da bo odlična izvedba posledično 

za vse nas priložnost za prihodnji razvoj kongresne dejavnosti, kot 

se je to zgodilo Avstrijcem in Fincem. 

Nestrpno pričakujem spletno stran predsedovanja Slovenije, upam, da 

bo na njej števec dnevov, ki so še na voljo do 1.1.2008. 

Srečo Peterlič, direktor kongresne dejavnosti, Auditoria; predsednik sveta 

Zavod Kongresnoturistični urad 

Srečo Peterlič 

16

Column: Srečo Peterlič 

Are we fitted with 

Shoes of the appropriate Size? 

I was in Turkey a short 

time ago, having 

travelled by plane 

from Linz to Antalya. 

I wondered whether there 

was any possibility of 

linking my travel with 

the upcoming Slovenian 

Presidency of the EU? 

I could. Although there 

are fewer landings and 

takeoffs per day at Linz 

airport than at Aerodrom 

Ljubljana, it is at least 

twice as big in terms of 

the surface area available 

for passengers. 

Then, although Antalya 

officially has somewhat 

over half a million 

inhabitants, unofficially 

this figure exceeds one 

million (with tourists 

included, most likely). 

The airport there is 

one of the most 

contemporary airports 

in the world and is at 

least five times the size 

of Ljubljana Airport. 

Over 150 official EU meetings will be held in Slovenia during the 

half-year Presidency, with around 25-30,000 participants and guests 

expected, bringing with them representatives and members of 

delegations. They will probably arrive in the mornings and leave in 

the evenings. Currently, Ljubljana Airport is already overburdened 

at these times, even without these delegations. So where and how 

will the arrival and reception of delegations, VIPs, security and so on 

be implemented? 

A lot of people have asked me for my opinion regarding the Slovenian 

offer of meeting services in comparison with that of the competition. 

My answer is that while meeting venues and services are above 

average, several restrictions and facts must be observed. We have an 

above average number of meeting halls and other venues for the size 

of the country and the population, and we are a country with an 

essentially greater number of international events and participants. 

So what does this mean with regard to the major challenge awaiting us? 

At the moment, Germany holds the European Presidency. Of course, 

a comparison between Slovenia and Germany would not be sensible. 

Perhaps we can compare ourselves to the Finns, however, who 

performed an excellent job last year. Aware of their relatively small 

size, they did an excellent job nevertheless and organised themselves 

at the right time. A year before, they had a team of 28 experts in the 

narrowest project group, and then over 40 experts and several hundred 

permanent outworkers during the Presidency. Do we know how strong 

the Slovenian team is currently? 

Austria organised the Presidency before the Finns. Vienna has over 

20,000 rooms in appropriate hotels. There are less than 2,000 in 

Ljubljana, and these are already filled above average, not to mention 

the meeting halls and other venues for social meetings. 

We Slovenes are known as excellent hosts and organisers. We are 

probably all aware of our objective resources and restrictions in 

comparison with the above mentioned countries. Nevertheless, we’ve 

hosted a good number of extremely successful meetings in the last 

decade, such as President Clinton’s visit, the Bush/Putin meeting, the 

OVSE meetings, two visits of Pope, etc. The upcoming Presidency, of 

course, cannot compare to these events in terms of scope, the number 

of events, the venues required, the necessary logistics, security and 

protection or in terms of staff – and nor can the scope of the project 

implementation groups. We can, however expect a project upstaging all 

previous ones and I am certain that Slovenes are capable of executing 

it with excellence. Firstly, we all find out if we are fitted with the 

appropriate size shoes, then we step forward together. We, the 

Slovenian meeting providers are prepared. Perhaps not all of us will be 

required for the project, but nevertheless we can rightfully expect that 

its excellent execution will consequently be an opportunity for the 

future development of meeting activates for us, as experienced by the 

Austrians and Finns. I await the website of the Slovenian Presidency 

with impatience, and I hope it includes a countdown of the number 

of days left until 1 January 2008. 

Srečo Peterlič, Congress Director, Auditoria; Chairman of the Slovenian 

Convention Bureau Council 

17

Predsedovanje Evropski uniji 2008 

Bomo pripravljeni? 

Slovenija bo v prvi polovici 

leta 2008 predsedovala 

Evropski uniji. V 

tem času bo vodila vse 

delovne skupine in druga 

delovna telesa vseh sestav 

Sveta EU. Predsedovanje 

ima za Slovenijo 

velik promocijski pomen, 

veliko si od njega obeta 

tudi slovenski turizem. 

Samo v Sloveniji pričakujemo 

okoli dvesto prireditev 

na različnih nivojih. 

O predsedovanju in pomenu 

za slovenski turizem 

smo se pogovarjali 

z mag. Dimitrijem Picigo, 

direktorjem Slovenske 

turistične organizacije, 

z Miho Kovačičem, direktorjem 

Zavoda-Kongresnoturistični 

urad in z 

mag. Francijem Kodelo, 

ki na Vladi RS vodi 

Logistični center 

za predsedovanje 

Slovenije EU. 

Dodana vrednost 

predsedovanja je udeleženec, 

ki se bo vrnil z družino 

Mag. Franci Kodela, vodja Logističnega centra 

za predsedovanje Slovenije EU, Vlada RS 

»Predsedovanje Evropski skupnosti pomeni, da bomo teh šest mesecev 

vodili Evropsko skupnost tako, kot naši ministri vodijo svoje posle za 

Republiko Slovenijo. Mi vodimo dosjeje, mi vodimo delovne skupine, kar 

je v tem trenutku za nas res veliko priznanje,« zelo posplošeno in preprosto 

definicijo predsedovanja pove mag. Franci Kodela, namestnik 

generalnega sekretarja Vlade RS in vodja Logističnega centra za predsedovanje 

Slovenije EU. 

Kakšen je pomen predsedovanja EU za Slovenijo in slovenski turizem? 

Predsedovanje ima nedvomno velik pomen tako za Slovenijo kot za sama 

mesta, kjer se bodo odvijali dogodki. Glavno mesto bo Brdo pri Kranju, 

pri čemer imam v mislih organizacijo konferenc. Nastanitve in 

spremljevalni programi se bodo odvijali po vsej Sloveniji. Večina udeležencev 

bo sicer spala v Ljubljani in na Bledu, ki sta lokacijsko najbližja 

Brdu in letališču, dogodki pa se bodo odvijali tudi v Mariboru, na obali, v 

Termah Čatež ... tako da računam, da bo pokritost Slovenije s spremljevalnimi 

dogodki relativno široka in pestra. Strinjam se, da bosta mesti, 

ki bosta nočili udeležence, imeli največ od dogodka, kar pa ne pomeni, 

da ostalih krajev ne bomo promovirali. Manj pomena pripisujemo 

temu, kar bodo udeleženci videli oziroma zapravili v času svojega prvega 

obiska pri nas, če ne pridejo nazaj; za nas je dodana vrednost predsedovanja 

udeleženec, ki se kasneje vrne z družino. Avstrijci so predsedovanju 

namenili okrog 90 milijonov evrov, po njihovih ocenah so s 

predsedovanjem zaslužili okoli 200 milijonov. To je lepa številka in izjemen 

uspeh, vendar verjamem, da to še ni vse, saj morajo kasneje slediti 

še multiplikativni učinki. Slovenija ponuja veliko naravno in kulturno 

pestrost ter odlično kulinariko, ki ponavadi navduši. Izredno pomemben 

pa je način predstavitve teh atributov tujcem, zato upam, da jih bomo 

znali predstaviti na primeren način. 

Pričakujemo predvsem zahtevne goste na najvišjem nivoju. Boste zanje 

pripravili kaj posebnega, sodelujete s STO-jem? 

Naš Urad za komuniciranje seveda tekoče sodeluje s STO-jem, mi pa se 

zaenkrat še nismo povezovali. Menim, da imamo dovolj dobre informacije, 

kateri slovenski kraji lahko ponudijo ustrezne kapacitete in storitve, 

tudi z ozirom na nivo gostov, ki jih pričakujemo. Ne mislim pa s tem 

na ignoriranje STO-ja, vsekakor nameravamo potem, ko bomo pripravili 

programe, za mnenje oziroma morebitno pomoč zaprositi tudi njih. S 

STO-jem pa, kot rečeno, bolj intenzivno sodeluje naš Urad za komuniciranje, 

ki ima glavno promotivno nalogo v času predsedovanja. 

18

trebe. Sicer pa je to ena od stvari, ki me v času predsedovanja izjemno 

skrbi. Tudi zaradi dejstva, da se bo ob uradnih dogodkih odvijala še cela 

vrsta drugih. Ne smemo pozabiti na spremljevalne programe ostalih 

ministrstev, dogodke nevladnih organzacij ... in namestitev je eden velikih 

problemov Ljubljane, Bleda in cele osrednjeslovenske regije. 

Kaj pa konferenčne kapacitete? 

Nov objekt, ki ga gradijo na Brdu, bo pokril večino velikih dogodkov. Sicer 

pa Slovenija velike in primerne dvorane za 400-500 udeležencev, s 

sistemi za zahtevno prevajanje oziroma tolmačenje, nima. Ugtavljamo, 

da za velike dogodke manjka tudi primernih in dovolj velikih prostorov 

za gala večerje, kar me je, osebno, zelo presenetilo. 

Mag. Franci Kodela 

Kdo je pooblaščen za izbiro in rezervacijo 

kapacitet? Ste se tega 

lotili sami ali ste ta del obveznosti 

predali turističnemu gospodarstvu? 

V osnovi smo naredili dve vrsti 

centralizacije. Prva je izbira centralne 

lokacije JGZ Brdo – kar je 

najbolj racionalna odločitev, saj 

ponuja bližino letališča, osebje 

ima potrebne izkušnje, komunikacijske 

poti so enake do Ljubljane 

in do Bleda, kjer bodo udeleženci 

nastanjeni, hkrati je aktualen tudi 

racionalni, ekonomski, cenovni 

razlog, saj bližina in stalna postavitev 

pomenita prihranke. Drugo 

centralizacijo pa smo naredili s 

tem, da je logistični center prevzel 

odgovornost za vse dogodke, 

tako na ministrski ravni kot pod 

njo. To pomeni, da smo mi zadolženi 

tudi za rezervacijo vseh nastanitvenih 

kapacitet, kar smo že 

izvedli skoraj za vse dogodke, 

vsekakor pa za vse, ki so napovedani 

v koledarju. Na nedavnem 

srečanju na Bellevueju smo doživeli 

kritiko, da smo turističnim 

operaterjem pobrali preveč nastanitvenih 

kapacitet, kar pa sem 

dejansko razumel kot pohvalo, da 

smo dovolj zgodaj rezervirali po- 

Cankarjev dom? 

Cankarjev dom je edini, ki ima ta hip ustrezen prostor, ki pa je dejansko 

preddverje in ne dvorana. Ne želim biti kritičen, vendar namenske dvorane 

praktično ni. Sicer pa bomo CD dejansko uporabili, tudi zaradi njihovih 

profesionalnih storitev. 

Portorož? 

Kar se tiče namestitvenih kapacitet je ena boljših, če ne celo najboljša 

destinacija, nekoliko šibka pa v kongresnem delu, čeprav ponuja nekaj 

zanimivih dvoran, ki pa so po velikosti premale. Menim, da bi bilo zelo 

priporočljivo, če bi Portorož prišel do kakšne večje dvorane. V kolikor 

se bo tradicija predsedovanja nadaljevala in se bo širil tudi režim tolmačenja, 

si lahko v prihodnosti tako mi kot ostale države, ki jih predsedovanje 

še čaka, obetamo resne težave. Upam, da se bodo ostali od nas 

česa naučili, predvsem smotrnosti centralizacije. Če je na enem mestu 

velika dvorana in nekaj večnamenskih manjših, skupaj z vso ustrezno 

infrastrukturo, tudi namestitveno, je zadeva veliko lažja in cenovno ugodnejša. 

Dosedaj predsedujoče države so pogosto uporabljale tudi svoje 

razstaviščne kapacitete, ki pa se ne morejo primerjati z našimi. 

Kako je potekala komunikacija s hotelskimi ponudniki? 

Zelo korektno in brez težav. Tukaj dejansko nimam nikakršnih pripomb. 

Lahko pohvalim vse glavne hotele, ljubljanske Union, Domino 

Grand Media in Lev ter verigo hotelov Sava hoteli Bled, in že v tem trenutku 

se lahko zahvalim za njihovo izjemno kooperativnost in korekten 

odnos. Zavedamo pa se seveda, da imajo hoteli tudi svoje stalne goste 

in da bo verjetno z naše strani prihajalo do dodatnih povpraševanj po 

namestitvi, vendar računam na fleksibilnost in kooperativnost, dokler 

bodo sobe seveda na voljo. Ob rezervacijah smo si vzeli nekaj rezerve 

in upam, da bo dovoljšnja. 

Že obstaja ocena stroškov predsedovanja? 

O tem govoriti v tem trenutku je zelo nehvaležno. Prva ocena stroškov 

slovenskega predsedovanja je bila 13 milijard 600 milijonov nekdanjih 

slovenskih tolarjev, vendar moram opozoriti, da je bila ta ocena narejena 

za manj dogodkov z manjšo pestrostjo, saj nismo dovolj pozornosti namenjali 

vsebini dogodkov. Danes vemo, da dogodki niso samo »matematika«, 

saj imajo sporočilno noto – »prihajam, da nekaj vidim« - kar je 

pogosto izražena želja in tradicija ob rednem, plenarnem delu. Dogodki, 

19

ki se odvijajo v času predsedovanja, 

imajo poleg formalnega tudi 

zelo močan neformalni del ter 

promocijo. 

Bo ta dodatni del, turistična promocija 

Slovenije, organiziran? 

Naš logistični center je zadolžen 

za vso logistiko, tako neformalnega, 

delovnega dela dogodka, za 

plenarni del, transporte in tudi za 

ta drugi, družbeno – socialni del. 

Vse to pripravljamo. 

Imate za te aktivnosti tudi dovolj 

ustrezno usposobljenih kadrov? 

Na vprašanje, ali imamo v tem 

trenutku dovolj ljudi, lahko z gotovostjo 

odgovorim, da ne. Vendar 

pa sem pripričan, da jih bomo do 

takrat, ko se bo po njih pokazala 

dejanska, praktična potreba, imeli. 

V tem trenutku smo kadrovsko 

okrnjeni. Moram pa reči, da vse 

sedanje aktivnosti delamo profesionalno, 

a tudi zelo entuziastično, 

da smo vsi, celotna naša ekipa, 

čustveno povezani s predsedovanjem. 

Na projekt lahko gledamo z 

dveh zornih kotov, kot veliko breme 

ali pa kot osebni izziv, kot ga 

jemljemo mi. Prepričan sem, da 

so naše ideje dobre in dejstvo je, 

da delo poteka skladno s terminskim 

planom. Nikoli ne bom pozabil 

besed avstrijskega kolega, ki 

pravi – predsedovanja se ne da 

napisati, treba ga je doživeti in čutiti. 

Verjamem, da bomo s predsedovanjem 

uspeli predvsem v primeru, 

če ga bomo Slovencem us- 

peli predstaviti kot naš skupen projekt. Da bodo ljudje kakšno za nekaj 

minut zaprto cesto sprejeli z razumevanjem in ponosom, da se nekaj 

pomembnega dogaja, namesto z negodovanjem. 

Pa se s tem namenom za državljane Slovenije pripravljajo kakšne akcije 

tovrstnega osveščanja? 

Upam, da ja. Jaz kot Franci Kodela bi s tem že začel. Pred dopusti bi morali 

narediti prvi krog, jeseni pa drugega. To je moje osebno mnenje. Tudi 

zato, ker se mi pogosto dogaja, da me sicer zelo razgledani ljudje sprašujejo, 

kaj sploh pomeni naše predsedovanje. Po tem sklepam, da na 

splošno premalo vemo, kaj nas čaka. 

Se nameravate v prihodnosti povezati z domačimi strokovnjaki s 

področja kongresne dejavnosti? 

V tem trenutku še samostojno izvajamo vse priprave za organizacijo in 

izvedbo dogodkov, tako v njihovem plenarnem kot družabno turističnem 

delu. Ne izključujemo pa možnosti, da bi v primeru, da bi se pokazala 

potreba, poiskali pomoč ustrezne agencije. 

Jakica Jesih 

Miha Kovačič, predsednik Zavoda – 

Kongresnoturistični urad 

Predsedovanje 

je političen projekt 

Kakšen je pomen predsedovanja EU za Slovenijo in slovenski turizem? 

Kot predstavnik Kongresnoturističnega urada se zavedam, da je predsedovanje 

EU političen projekt. Iniciator je politika, udeleženci so politiki, 

ne pa gospodarstveniki ali strokovna združenja, zato so tudi dogodki 

organizirani v tem smislu. Predsedovanje bo za seboj zagotovo potegnilo 

druge dogodke, ki pa bodo lahko tudi gospodarskega značaja. Nad 

slednjimi sploh še nimamo pregleda, glede prvih pa smo od predstavnika 

vlade dobili informacijo o načrtu, številu dogodkov ter poteku dogajanja. 

Z vidika slovenske kongresne industrije predsedovanje EU pomeni 

promocijo, saj se bo odvijalo več dogodkov kot doslej; na letnem nivoju 

je v Sloveniji približno 7.000 dogodkov, predsedovanje jih bo pripeljalo 

20

kov. Treba pa je opozoriti tudi na to, da je pri njih siceršnji obseg dogodkov 

bistveno večji. V Sloveniji je težava, ker so omejene predvsem 

hotelske kapacitete, in če pride k nam kakšen večji dogodek, se to nekako 

dotakne celotne slovenske turistične scene. 

Miha Kovačič 

dodatnih 300 novih, kar ne predstavlja 

velikega dodatnega obsega. 

Dejstvo pa je, da se bodo odvijali v 

kratkem časovnem obdobju, ko 

utegne škripati pri prostih kapacitetah. 

Ponudniki kongresnih storitev 

se veselijo predsedovanja, ker 

bodo dobili posel, tudi hotel Kokra 

oziroma Brdo pri Kranju, ki pridobiva 

novo kapaciteto, bo dobro zaseden. 

Tudi ostali ponudniki – člani 

Kongresnega urada – bodo zasedli 

svoje kapacitete, kar jim bo 

prineslo nekaj več posla, da pa bi 

predsedovanje pomenilo veliko 

promocijo na mednarodnem nivoju, 

sem rahlo skeptičen. Ne verjamem, 

da bo obseg promocije takšen, 

kot se je vsi nadejamo. Kot je 

povedal g. Krajc, večina ljudi v Evropi, 

vključno s Slovenci, ne ve, 

kdo trenutno predseduje Evropski 

skupnosti. Gre za povsem političen 

projekt in velikega števila ljudi politika 

ne zanima. Bo pa predsedovanje 

zagotovo dobra izkušnja za 

ponudnike storitev, ki bodo organizirali 

nov tip dogodkov in se tudi 

na ta način na novo pozicionirali 

na evropskem tržišču. Morda bodo 

tako pridobili tudi nove dogodke. 

Imate informacije, v kolikšni meri 

je predsedovanje vplivalo na turistične 

tokove v kateri od držav, ki 

so že predsedovale EU? 

Ko sem se na Dunaju pogovarjal s 

predsednikom njihovega mestnega 

kongresnega urada o vplivu 

predsedovanja na zasedenost 

kongresnih kapacitet, mi je presenetljivo 

odgovoril, da skoraj niso 

zabeležili višjega obsega dogod- 

Kako ocenjujete količino in kakovost naših hotelskih in kongresnih 

kapacitet? 

Vlada je zelo hitro ugotovila, da so naše kongresne kapacitete omejene, 

zato se je odločila za gradnjo novega kongresnega centra na Brdu, 

kar pozdravljamo. Da pa bo ta center zares zaživel tudi po koncu predsedovanja, 

potrebuje v neposredni bližini tudi namestitvene kapacitete. 

Zaenkrat kapaciteta kongresnega centra in razpoložljivih namestitvenih 

kapacitet nista v sorazmerju, kar pomeni, da bi na Brdu morali 

zgraditi še hotel z nekaj sto sobami. Šele tako bi ta center dolgoročno 

lahko postal zanimiv za mednarodne dogodke, ki edini lahko napolnijo 

tolikšne kapacitete. Za udeležence dogodkov je nesprejemljivo, da se 

od letališča do odličnega kongresnega centra peljejo deset minut, zvečer, 

po koncu napornega dneva, pa se morajo na nočitev odpraviti v pol 

ure oddaljeno mesto. S takšno ponudbo na mednarodnem trgu enostavno 

ne bomo konkurenčni. Drugače je seveda s političnimi dogodki, 

ki so večinoma enodnevni, ljudje zjutraj priletijo in se zvečer vračajo, a 

žal teh na mednarodnem nivoju ni dovolj. Veliko več pa je mednarodnih 

korporacijskih dogodkov in dogodkov strokovnih združenj, ki jih bo 

center na Brdu prav tako primoran pridobivati, in kjer igra pomembno 

vlogo druženje, zato običajno vključujejo vsaj eno nočitev. V tem primeru 

se bo omenjena pomanjkljivost zagotovo zelo izrazito pojavljala. Seveda 

pa je vprašanje, če se bo center na Brdu v prihodnosti sploh tržil 

na takšen način. 

Se z namenom zagotovitve kapacitet v času predsedovanja gradijo še 

kakšne dodatne kapacitete? 

O tem nimam informacij, se pa občuti pospešeno vlaganje v investicije v 

kongresne in hotelske kapacitete v zadnjih letih tudi zaradi predsedovanja. 

Večino hotelov in kongresnih centrov so zato pravočasno obnovili, 

če izpostavim samo Cankarjev dom in Gospodarsko razstavišče, pospešeno 

se obnavlja tudi na obali. Verjetno bo temu obdobju sledilo manjše 

zatišje. Ugotavljamo 10% porast dogodkov pri ključnih akterjih, kar je 

nad slovenskim povprečjem; čim bo zasedenost namestitvenih kapacitet 

v ključnih destinacijah dosegla mednarodni nivo, lahko pričakujemo 

vstop tujih hotelskih verig in tujih ponudnikov, kar z vidika povečanja 

kapacitet pozdravljamo. 

Se lahko slovenska kongresna ponudba po kakovosti meri s ponudbo 

v državah, ki so že predsedovale EU? 

Slovenija ima na področju organizacije kongresov, tudi najbolj zahtevnih, 

izkušnje že preko 20 let. Tudi iz lastnih izkušenj lahko povem, da 

smo bili Slovenci vedno vrhunski gostitelji. Če bodo v organizacijo predsedovanja 

EU vključeni pravi akterji, bomo dokazali, da je Slovenija sposobna 

organizirati tudi dogodke najvišjega nivoja, hkrati pa lahko ponudi 

še lepote in zanimivosti kot turistična destinacija. Prepričan sem, da 

se bo ob množici udeležencev, ki nas bodo v tem času obiskali, našlo 

določeno število takih, ki se bodo vračali, bodisi iz poslovnih ali osebnih 

interesov, česar si dejansko vsi želimo. 

Ali menite, da bi morala vlada pri organizaciji aktivnosti tesneje sodelovati 

s strokovnjaki s področja kongresne dejavnosti? 

Vlada bi se morala pri pripravi na predsedovanje povezati s strokovnjaki 

s področja kongresne dejavnosti. Izvedba srečanj ni samo organizacija 

prevoza, najem dvoran in rezervacije hotelske namestitve ter mogoče 

še kakšne večerje, ampak še veliko več. Zavod-Kongresnoturistični 

urad bi kot neprofitna organizacija, ki nudi strokovne in nepristranske 

informacije o destinacijah, krajih dogodkov in ponudnikih dogodkov 

21

lahko ponudil ustrezno pomoč. 

Obenem Urad deluje kot profesionalni 

posrednik med organizatorji 

dogodkov, ponudniki storitev in 

podpornimi organizacijami, katerim 

skupni cilj je najti čimbolj 

ustrezno rešitev za organizacijo in 

izvedbo dogodka. 

Med našimi 54 člani so kongresni 

centri in hoteli, profesionalni kongresni 

organizatorji (t.i. PCO) in 

strokovne kongresne turistične 

agencije (t.i. DMC), Zavod za turizem 

Ljubljana ter drugi ponudniki 

storitev. Povedano drugače - vsi, 

ki se profesionalno ukvarjajo s 

kongresno dejavnostjo. 

Za primer lahko navedemo Finsko, 

kjer so skoraj eno leto pred 

začetkom predsedovanja v ekipo 

za priprave na predsedovanje 

vključili predstavnico enega od 

kongresnih uradov. 

Jakica Jesih 

Evropa med 

Portugalsko in Slovenijo 

Mag. Dimitrij Piciga, direktor STO 

Kakšen je pomen predsedovanja EU za slovenski turizem? 

Predsedovanje Sloveniji Evropski uniji je za slovenski turizem velikega 

pomena, saj je prav turistična dejavnost tista, ki bo imela od predsedovanja 

največje neposredne in posredne učinke. Ocenjujemo, da bo 

Slovenijo v času njenega predsedovanja EU obiskalo med 15.000 in 

20.000 tujih gostov, diplomatov, gospodarstvenikov in drugih gostov 

zgolj v okviru predvidenih uradnih programov. Ne smemo pozabiti tudi 

potovanj Slovencev po Evropi v času predsedovanja, saj gre za segment 

turizma, ki ga premalo poudarjamo. Na drugi strani predsedovanje 

predstavlja priložnost, da se Slovenija tuji javnosti predstavi kot 

država z vsebinskimi tematikami, ki bodo imele velik pomen za prihodnost 

Evrope. 

Za Slovensko turistično organizacijo se predsedovanje začenja že v letošnjem 

letu, saj v naše aktivnosti intenzivno vključujemo tematiko 

predsedovanja ter promocije Ljubljane kot prestolnice Evrope leta 

2008. Leta 2008, v samem letu predsedovanja, STO načrtuje tudi vrsto 

predstavitevenih aktivnosti naše dežele na vseh evropskih trgih, ter vrsto 

promocijskih dogodkov, kar se bo zgodilo prvič. Te predstavitve bodo 

ob rednih načrtovanih predstavitvah Slovenije predstavljale dodano 

vrednost v promociji naše države. 

Katere aktivnosti načrtuje STO v času pred in katere med predsedovanjem? 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

22

nja Slovenije uniji bomo izkoristili za promocijo naše države tako, da 

bomo z aktivnostmi na nekatrih trgih opozarjali, da Slovenija obstaja – 

seveda na trgih, kjer je prepoznavnost nizka, na drugih trgih pa bomo 

ciljano sporočali, kaj Slovenija ponuja. Dogodki promocije bodo tako pisani 

na kožo posameznih državam oz. določenemu ciljnemu trgu. 

Mag. Dimitrij Piciga 

Celoten projekt promocije Slovenije 

ob predsedovanju EU je v fazi 

zaključnega usklajevanja. Brez 

dvoma bo STO skupaj z Uradom 

vlade RS za komuniciranje pri tem 

prevzela pomembno vlogo koordinatorja 

promocijskih aktivnosti v 

tujini. V Sloveniji bo STO deloval 

kot ”servis” in osrednji partner pri 

promociji, za samo logistiko pa bo 

pristojen Logistični center vlade 

RS. Gre za celovit marketinški 

projekt, ki bo razširjen na vse države 

članice EU. Prav ta široka dimenzija 

je tisto, kar ocenjujemo 

za slovenski turizem kot največjo 

dodano vrednost ob priložnosti 

predsedovanja uniji. Naj poudarim, 

da tudi nastop oz. predstavitev 

Slovenije na manjših trgih ocenjujemo 

kot zelo pomemben, in te 

trge temu ustrezno vključujemo v 

program promocijskih aktivnosti. 

Več o celotnem programu promocije 

bo znanega po 1. maju. Omenim 

naj, da bo v projekt intenzivno 

vključeno celotno turistično gospodarstvo 

po formuli partnerskega 

sodelovanja. Promocija v tujini 

bo temeljila na nekaj deset nosilnih 

dogodkih in paleti manjših 

spremljevalnih dogodkih. Na projektu 

že od septembra 2006 intenzivno 

dela koordinacijska skupina 

Urada vlade za komuniciranje in 

STO s ciljem privabiti v Slovenijo 

čim več tujih turistov, predstavnikov 

strokovnih javnosti ter gospodarstvenikov. 

Naj poudarim, da je 

promocija predsedovanja v tujini 

enako pomembna kot izvedba samega 

predsedovanja v Bruslju in 

Sloveniji. Priložnost predsedova- 

Ali so znane informacije, koliko je s turističnega vidika v času predsedovanja 

iztržila Avstrija? 

Sodelovanje z avstrijsko nacionalno turistično organizacijo je odlično in 

vodstvo nam je posredovalo naslednje ocene rezultatov predsedovanja: 

• blizu 35 miljonov obiskovalcev je obiskalo spletni portal www.eu2006.at, 

ki ga je Avstrija pripravila prav za namen predsedovanja EU, 

• podokence aktualno na portalu Europa on-line je vsebovalo več kot 

3000 dokumentov, 

• potekalo je 513 uradno evidentiranih dogodkov, 

• organizatorji so poslali preko 2250 newslettrov, 

• 24 največjih dogodkov so spremljale tiskovne konference, 

• 75000 oseb se je poskusilo v e-kvizu; podobnega pripravljamo tudi v 

Sloveniji kot nadgradnjo kviza “chat & play“, 

• Avstrija je imela po neuradnih ocenah hotelirjev 50.000 gostov. 

Menim, da bo Slovenija po številu dogodkov, vezanih na predsedovanje, 

zelo blizu Avstriji. Neposredno zaradi predsedovanja uniji se bo v Sloveniji 

po naši oceni mudilo med 15.000 – 20.000 obiskovalcev. 

Že sedaj je jasno, da bo turistično leto 2008, kljub eventuelnim klimatskim 

spremembam, ki vplivajo na turistični obisk Slovenije, uspešno. 

Sama velikost države ni soodvisna z vsebino promocije, zato lahko 

avstrijske uspehe vzamemo kot osnovo za primerjavo za Slovenijo, prepričan 

pa sem, da lahko Avstrijo na področju promocije v tujini celo 

prekosimo. 

Primernejša je po mojem mnenju na tem področju primerjava Slovenije 

s Finsko in Portugalsko. Drugega januarja 2008 pripravljamo simbolično 

primopredajo predsedovanja. Portugalci se bodo predstavili na sejmu 

turistizma v Ljubljani in obratno. S tem bomo tudi simbolično udejanili 

slogan “Evropa – dežela med Portugalsko in Slovenijo”. 

Kateri segmenti slovenskega turizma bodo vključeni v projekt predsedovanja? 

STO je neposredno vsebinsko vključena v promocijo na tujih trgih, sodelujemo 

pa tudi pri izvedbi aktivnostih v Sloveniji. V aktivnostih, vezanih 

na predsedovanje, bo vključeno celotno turistično gospodarstvo. V 

vseh projektih bodo sodelovali naši stalni partnerji, v določenih aktivnostih 

pa bodo sodelovala druga slovenska podjetja. Podrobnosti glede 

nekaterih aktivnosti so še v fazi usklajevanja. Ne smemo pozabiti, da bo 

STO razen teh aktivnosti izvajal tudi redne, pri katerih sodelujejo naši 

partnerji in te bodo še dodatno razširjene na promocijo države. Na drugi 

strani bo STO aktivna tudi pri soorganizaciji dogodkov, ki niso striktno 

povezani s turizmom (koncerti, drugi dogodki) v državah, ki niso na 

seznamu naših ključnih turističnih emitivnih trgov. Pri tem bomo sodelovali 

s partnerji, ki do sedaj niso bili tako intenzivno povezani z STO. 

Politika partenstva torej ostaja prioriteta delovanja. Neposredno v 

izvedbo dogodkov v Sloveniji bodo vključeni tudi prevozniki, hotelirji in 

ponudniki drugih turističnih storitev, predvsem v Ljubljani in na Bledu, 

za vzporedne dogodke pa tudi v drugih turističnih središčih. Pogosto 

namreč pozabljamo na tiste, ki se bodo dogajali ob predsedovanju. V 

času predsedovanja bodo Slovenijo obiskale številne gospodarske delegacije, 

pri čemer so za organizacijo teh dogodkov odgovorna posamezna 

ministrstva. Kot enega od dogodkov, ki bodo potekali v tem času in 

kjer je STO organizator, naj navedemo srečanje predstavnikov European 

Travel Comission, aprila 2008 na Bledu. 

Ob tako številnih dogodkih je velikega pomena ažurna uskladitev 

koledarja vseh dogodkov. Seveda se bodo ob dogodkih, vezanih na 

23

predsedovanje, odvijali tudi drugi, 

za katere pa kapacitete na Brdu 

ne bodo zadostovale. 

Ali STO sodeluje z logističnim 

centrom na Vladi glede organizacije 

srečanj in glede ostalih dodatnih 

turističnih aktivnosti in kako? 

STO je seznanjena z vsemi aktivnostmi 

in pripravami na predsedovanje. 

Neposredno je STO koordinator 

promocije predsedovanja 

uniji v tujini, pri čemer dnevno sodelujemo 

z Uradom Vlade za komuniciranje. 

Neposrednega sodelovanja 

z logističnim centrom v 

tem trenutku še ni. Če pa bo potrebno, 

bo STO zagotovil potrebno 

podporo tudi na tem področju. 

Kako komentirate, da imamo komaj 

zadosti primerno kakovostnih 

kapacitet za namestitev prijavljenih 

udeležencev in kakšno 

rešitev predlagate v primeru dodatnih 

rezervacij? 

Kar se tiče Ljubljane, je kar nekaj 

novih hotelskih projektov pred zaključkom 

izvedbe. Kar nekaj je hotelov, 

ki so razširili svoje kapacitete. 

Zagotovo so meseci, ko kapacitete 

ne zadostujejo povpraševanju, 

so pa tudi poletni meseci, ko so 

kapacitete zelo slabo zasedene. 

Graditi nove hotelske kapacitete 

samo zaradi predsedovanja EU je 

po mojem mnenju vprašljivo. Pomembno 

je, da so obstoječe kapacitete 

tudi ustrezno zasedene, da 

so lahko komercialno uspešne. Z 

vidika lastnikov kapacitet veliko 

vlogo namreč igra doseženi dobiček 

na vložena investicijska sredstva. 

Ocenjujem, da bi se v primeru 

hudega pomanjkanja kapacitet 

že našli investitorji v njihovo razširitev. 

To pomeni, da bi morali biti 

hoteli na letni ravni zasedeni vsaj 

70 %. Na letni osnovi pa v Ljubljani 

zaenkrat še ni takšnega pomanjkanja 

nastanitvenih kapacitet. 

Razen pozitivnih vplivov predsedovanja velja izpostaviti tudi negativne 

učinke, ki jih posebej izpostavljajo turistične agencije. Hotelirji večinoma 

skušajo stalnim partnerjem zagotoviti minimalne nastanitvene kapacitete, 

kadar pa to ni mogoče, lahko predstavlja priložnosti za druge 

kraje, da pridobijo goste in dogodke, ki so se do sedaj odvijali v Ljubljani. 

Pomembno je najti odgovor na vprašanje, kako ob vrsti dogodkov ob 

predsedovanju zagotoviti ustrezne kapacitete tudi za tiste dogodke, ki 

se tradicionalno odvijajo ter zagotoviti ustezno namestitev gostom, ki v 

Slovenijo ne pridejo zgolj zaradi predsedovanja uniji. To pomeni, da se 

bodo hoteli prihodnje leto soočili z novo situacijo glede obvladovanja 

“hotelskega yielda“. 

Ali načrtujete kakšne aktivnosti za osveščanje javnosti v smislu “turizem 

smo ljudje”, saj bomo prav vsi v tem obdobju živeli s predsedovanjem 

in bomo na nek način “turistični delavci“? 

Posebna akcija v tem kontekstu ni načrtovana. Načrtovana pa je močna 

promocijsjka akcija na domačem trgu pod sloganom “I feel Slovenia“, v 

okviru katere se bo napovedalo predsedovanje in drugi z njim povezani 

projekti. Predsedovanje je za slovenski turizem pomembna priložnost, 

ne bo pa temeljito spremenilo slovenskega turizma. To priložnost lahko 

izkoristimo, in na njeni osnovi beležimo pozitivne rezultate, pri čemer 

pa je pomembno, da bodo vsi gostje, ki bodo obiskali Slovenijo, zadovoljni 

in se tudi domov vrnili kot ambasadorji ter tako v tujino ponesli 

dober glas o Sloveniji. Ne pozabimo, da moramo ustrezno pozornost 

nameniti tudi 2,5 miljijonom gostov, ki letno obiščejo Slovenijo. Novo 

znamko, na kateri bo temeljila promocija naše države, pa bo potrebno 

najprej sprejeti doma, da bi jo lahko ustrezno komunicirali tudi na tujih 

trgih. Predsedovanje je lahko dobra priložnost, da se Slovenci identificiramo 

z novo tržno znamko države. 

Kako se bo v aktivnosti vključila Ljubljana kot prestolnica Evrope? 

Ljubljana se že v letošnjem letu predstavlja kot prestolnica Evrope. V 

okviru te predstavitve potekajo številni promocijski projekti. Pri izvajanju 

promocijskih aktivnosti sodeluje kot strateški partner Zavod za turizem 

Ljubljana, ki je po strokovnosti in številu največji slovenska lokalna 

turistična organizacija. Sodelovanje med obema inštitucijama je zgledno 

in v takšnem partnerstvu se rojevajo številne zanimive turistične 

ideje. 

Ali bodo sejemski in borzni nastopi v letošnjem letu obarvani v duhu 

predsedovanja? 

Borzni nastopi bodo izvajani z novo stojnico in novo celostno podobo in 

v skladu s strategijo trženja, ki poudarja lokalne posebnosti. 

Kakšna je vloga Kongresnega urada Slovenije? 

Kongresni urad se bo v juniju združil s kongresnim oddelkom STO. Vse 

trženjske aktivnosti za ta segment, ki so bile doslej razbite na več oddelkov, 

se združijo v en oddelek. Ta bo sodeloval ali vodil vse ključne 

dogodke STO-ja v Sloveniji. To je priložnost tudi za vse obstoječe člane 

Kongresnega urada. 

Gorazd Čad 

24

The 2008 EU Presidency 

Will we be Ready? 

Slovenia is to preside 

over the EU in 2008. 

At that time, it will lead 

all the working groups 

and other working bodies 

of the Council of the 

European Union. 

The Presidency has great 

promotional significance 

for Slovenia and it also 

holds great promise 

for Slovenian tourism. 

Around two hundred 

events are expected at 

various levels in Slovenia 

alone. We've discussed 

the EU Presidency and its 

importance for Slovenian 

tourism with Dimitrij 

Piciga, MSc, Director 

of the Slovenian Tourist 

Board, Miha Kovačič, 

Director of the Slovenian 

Convention Bureau and 

Franci Kodela, MSc, 

Deputy General Secretary 

of the Government of 

the Republic of Slovenia. 

The added value of the Presidency 

is those participants who return 

later with their Families 

Franci Kodela, MSc, Head of the Slovenian EU 

Presidency Logistics Centre 

“Simply said, the EU Presidency means that we will lead the European 

Union for these six months in the same way as our ministries manage 

the affairs of the Republic of Slovenia. We will manage the dossiers and 

working groups, which is a great sigh of recognition for us at this 

moment.” This was the very simple definition of the Presidency given to 

us by Franci Kodela, MSc, Deputy General Secretary of the Government 

of the Republic of Slovenia and Head of the Slovenian EU Presidency 

Logistics Centre. 

What does the EU Presidency mean for Slovenia and Slovenian 

tourism? 

The EU Presidency is undoubtedly very significant for both Slovenia 

and the locations where events go on. The main location for the 

organisation of conferences is to be Brdo near Kranj, though the 

accommodation and accompanying programmes will be held all over 

Slovenia. Most participants will stay in Ljubljana and at Bled, which are 

closest to Brdo and the airport, while the events will also take place in 

Maribor, on the coast and at Terme Čatež Health Resort. I estimate that 

the coverage of Slovenia will be relatively wide and varied in terms of 

accompanying events. I agree that places where participants stay 

should have the greatest concentration of events, but this does not 

mean that we will not promote other cities and towns. We ascribe 

lesser significance to what participants see, or how they spend time 

during their first visit to Slovenia if they do not return, but the added 

value of the Presidency is the participants who return later with their 

families. Austria put around €90 million into the Presidency and earned 

an estimated €200 million from it. This is a tidy sum that shows exemplary 

success; nevertheless I believe that this is not all, for cumulative 

effects must follow later. 

Slovenia has a wide variety of natural and cultural features and 

excellent and highly esteemed cuisine. What’s most important is 

how to present these qualities to foreigners, and I hope that we know 

how to present them in the right way. 

We are especially awaiting the demanding guests of the ‘highest 

level’. Are you going to do anything special for them and are you 

working with the Slovenian Tourist Board? 

Naturally our Government Communication Office works with the 

Slovenian Tourist Board on an ongoing basis – however at this time 

we are not affiliated with them. I think that we have enough quality 

information available with which Slovenian areas can offer appropriate 

25

venues and services – including 

for the level of guests we are 

expecting. But I don't mean to 

ignore the STB, and we intend to 

ask for their opinion and eventual 

help once the programmes have 

been prepared. Our Government 

Communication Office, which is to 

play the main promotional role 

during the EU Presidency, 

co-operates more intensively 

with the STB. 

Who is in charge of choosing and 

reserving venues? Are you doing 

this yourself or handing over this 

part of the obligations to the 

tourist sector? 

In general, we’ve created two 

forms of centralisation. The first 

was the choice of the central 

location at Brdo – the most 

rational decision – which offers 

short distance to the airport 

and staff who have the required 

experience – and where 

communication routes are 

identical for both Ljubljana and 

Bled where the participants are 

to stay. At the same time, it’s also 

sensible for rational, economic 

and cost reasons, as its proximity 

and permanent set up mean 

savings. The other centralisation 

scenario that was set up was 

the Logistics Centre taking over 

responsibility for all events, 

both at ministerial level and 

below. This means that we’re 

also responsible for the 

reservation of all accommodation, 

which we’d already executed 

previously for nearly all events 

and by all means for everything 

on the calendar. At a recent 

meeting at Bellevue, we got some 

criticism that we’ve taken too 

much accommodation space from 

tourist operators, but I 

actually saw this as a compliment, 

in that that we’d booked 

accommodation early enough. 

Of course, this is one of the things 

which really concern me during 

the Presidency. 

Also in the sense that a whole 

range of other events will go 

on alongside the official events ... 

and accommodation is one of 

the bigger problems, for 

Ljubljana, Bled and for all 

of central Slovenia. 

What about conference venues? 

The new facility being built ay Brdo will cover most of the big events. 

However, Slovenia doesn't have adequate halls, large enough to take 

400-500 participants with the systems required for translation 

or interpretation. We are facing a shortage of adequate sized areas 

suitable for gala dinners and larger events, which personally quite 

surprised me. 

Cankarjev dom? 

Cankarjev dom is the only facility currently big enough but it’s, in fact, 

a vestibule and not a hall. I don't want to come across as critical, but 

practically no dedicated halls exist. We will however also utilise 

Cankarjev dom for its professional services. 

Portorož? 

In terms of accommodation, Portorož is one of the better, if not the 

best destination. It’s a bit weak on the convention side though it’s got 

several interesting halls, which are nevertheless too small. I believe it 

would be very advisable, if Portorož could somehow get some bigger 

halls. If the traditional type of Presidency continues, with evermore 

interpretation, we face serious problems in the future, as will other 

nations awaiting the Presidency. I hope that others learn something 

from us, especially about the benefits of centralisation. If a large hall 

and several multi-purpose smaller halls exist in one location, together 

with all the right infrastructure and accommodation, the matter is 

much easier and better in terms of price. Previous presiding nations 

frequently used their fair premises as well, which ours can’t compare 

with. 

How was communication carried out with the hotel providers? 

Totally correctly and with no problems. I’ve really got no complaints 

here. I can praise all the main hotels, Ljubljana's Union, the Domina 

Grand Media and the Lev, and the Sava Hotels Bled group, and I’d like 

to take a moment to thank them for their immense co-operation and 

good attitude. Nevertheless, we do realise that hotels also have 

permanent guests and that, on our part, we’ll probably need additional 

accommodation. However, I am counting on their flexibility and cooperation 

as long, of course, as rooms are available. We’ve secured 

some extra rooms with the reservations and I hope they will suffice. 

Does a cost estimate already exist for the Presidency? 

To speak of this now is quite a thankless task. The initial cost estimate 

for the Slovenian Presidency was about SIT 13.6 billion, however I must 

caution that this estimation was made for fewer events and with less 

variety, as we hadn’t paid enough attention to event content. Today we 

know that events do not merely encompass ‘mathematics’, they carry 

a message – “I'm coming to see something” – which is a frequently 

expressed wish and tradition alongside the regular plenary work. 

Events happening during the Presidency have an extremely strong 

informal and promotional part, in addition to a formal portion. 

Will this additional part, the promotion of Slovenian tourism, 

be organised? 

Our Logistics Centre is responsible for all logistics, both for the formal 

and informal parts of events – for the plenary parts, transportation 

and other social parts. We’ll prepare for all this. 

Do you have enough qualified staff for these activities? 

Regarding the question of whether we now have enough people, I can say 

with certainty that no, we don't. However, I am sure that we will have by 

the time an actual and practical need arises. At the moment we are short 

of staff. I must say, however, that all current activities are being 

26

performed professionally and quite 

enthusiastically and our whole 

team is emotionally involved in 

the Presidency. We can look at the 

project from two angles, either as 

a large burden or as a personal 

challenge, which is how we see it. 

I’m sure our ideas are good and 

the fact is that our work is being 

done in line with the time plan. 

I will never forget the words of 

an Austrian colleague who said 

that the Presidency can’t be 

‘described’, one must experience 

it and feel it. I think it’ll be a 

successful Presidency, especially 

if we manage to successfully 

present it as our joint project to 

the Slovenian people, so people 

accept a road being closed for a 

few minutes with understanding 

and with pride that something 

important is going on, rather 

than with complaints. 

Are any promotional campaigns 

being prepared to inform the 

people of Slovenia? 

I hope so, yes. I, Franci Kodela as 

a person, would certainly start with 

that. We should implement a first 

round before the holidays and then 

a second in the autumn. That's my 

personal opinion, because it often 

happens that highly educated 

people and experts ask me what 

our Presidency even means. 

This makes me think that we 

really know too little about what 

awaits us. 

The Finnish government employed convention experts for almost a 

year to help prepare for the Presidency. Are you planning anything 

similar? 

Currently, we’re still making all the preparations for the organisation 

and implementation of events independently, both at plenary level and 

the social and tourist levels. However, we don’t rule out the possibility 

of seeking the help of the appropriate agencies if the need arises. 

Jakica Jesih 

The EU Presidency 

is a political project 

Miha Kovačič, 

President of the Slovenian Convention Bureau 

What does the EU Presidency mean for Slovenian tourism? 

As a representative of the Slovenian Convention Bureau, I’m aware that 

the EU Presidency is a political project. The initiator is politics and the 

participants are politicians, not economists or expert associations, thus 

events are also organised in this sense. The Presidency will certainly 

bring with it other events which may also be of an economic nature. 

As yet, we don’t have a view of the latter, but with regard to the first, 

we’ve obtained information about the plan, number of and course of 

the events from government representatives. From the viewpoint of 

the Slovenian meetings industry, the EU Presidency means promotion, 

as more events will be carried out then; about 7,000 events are held in 

Slovenia annually, while the Presidency will add a further 300, which 

isn’t a considerable extra scope. The fact is that they’ll happen in 

a short time period, which could lead to a shortage of space. 

Meeting service providers are eagerly awaiting the Presidency as 

they’ll get business, as will the Hotel Kokra and Brdo near Kranj 

which with its new capacity will certainly be fully occupied. 

Other providers – members of the Slovenian Convention Bureau – 

will fill their capacities, getting somewhat more business. I’m a bit 

sceptical that the Presidency will involve a great promotion on the 

international level. I don’t think that promotion will be to the extent 

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27

we all hope. As Mr Krajc says, 

most Europeans, including 

Slovenes, don’t know which 

Member State currently holds the 

EU Presidency. This is particularly 

a political project and a lot of people 

aren’t interested in politics. 

The Presidency will however, 

certainly be a good experience 

for service providers, who will 

organise new forms of events 

and reposition themselves in 

the European market. Perhaps 

they may in this way also get 

new events. 

Do you know how much effect 

the Presidency’s had on tourist 

points in any of the countries 

who’ve already presided over 

the EU? 

When I spoke to a representative 

of the Vienna conference bureau 

regarding the effect of the 

Presidency on the occupancy of 

meeting capacities, he surprised 

me by saying that they’d really 

seen a higher number of events. 

I should also point out that the 

scope of events in Vienna is much 

larger. The problem in Slovenia 

is mainly that hotel capacities are 

limited and if a larger event is 

held here, this has an effect on 

the whole Slovenian tourist scene. 

How do you assess the quantity 

and quality of our hotel and 

meeting facilities? 

The government quickly saw that 

our meeting capacities were 

limited, thus it decided to build 

a new congress centre in Brdo, 

something we welcome. For this 

centre to really thrive after the 

Presidency as well, it also needs 

accommodation capacity nearby. 

Right now the congress centre’s 

capacity and accommodation 

available aren’t proportionate, 

meaning that another hotel with 

a few hundred rooms has to be 

built in Brdo. That’s the only way 

the centre can be a candidate 

for international events in the 

long-term, the only type which 

could fill such capacities. For 

event participants it’s 

unacceptable that it only takes 

ten minutes to get to an excellent 

congress centre from the airport, 

but in the evening at the end of a 

trying day, they have a half-hour drive to their hotel. We simply can’t 

compete if that’s our offer on the international market. Political events 

are different of course, as they’re usually one-day events where people 

come in the morning and leave in the evening. Unfortunately there 

aren’t enough of these on the international level. There are many more 

international corporate events and expert association events which the 

centre in Brdo will be able to get, playing an important role in meetings 

that usually include at least one overnight stay. In this case, the capacity 

shortage would certainly stand out. Of course, there’s a question 

about whether the centre in Brdo will even market itself in such a way 

in the future. 

Is any additional capacity being built to ensure there’s enough during 

the Presidency? 

I don't have any information on this, but it can be seen in the 

accelerated investment in meeting and hotel capacity in recent years, 

also due to the Presidency. Most hotels and meeting venues have thus 

been promptly renovated, Cankarjev dom and Gospodarsko razstavišče 

to name but two, while renovations are also being speeded up on the 

coast. A short period of calm will probably follow this. We have seen 

10% growth in key players’ events which is above the Slovenian 

average. Once hotel occupancy in key destinations reaches 

international levels, we can also expect the arrival of foreign hotel 

chains and service providers, which we welcome in the sense 

of increased capacities. 

Can the Slovenian meeting offer measure up in terms of quality 

with offers in countries that have already presided over the EU? 

Slovenia has over 20 years’ experience in the area of meeting 

organisation, even the most demanding ones. In my experience, 

I can tell you that we Slovenes’ve always been superior hosts. If the 

right players are included in the organisation of the EU Presidency, 

we will show the world that Slovenia is also able to organise events 

at the highest level, while at the same time offering beauty and tourist 

destinations. I’m sure that given the number of people who will visit 

us in this period, there will be a certain number who return either 

on business or from personal interest, something that all of us want. 

Do you think the government should co-operate more closely with 

meeting activity experts when organising activities? 

To prepare for the Presidency, the government should form a close 

association with meeting activity experts. The implementation of 

meetings isn’t just the organisation of transport, the hire of halls, 

hotel reservations and perhaps a dinner or so, but a great deal more. 

The Slovenian Convention Bureau could offer suitable help as a 

non-profit organisation that also provides expert and impartial 

information on destinations, event venues and event providers. 

At the same time, the Bureau operates as a professional intermediary 

between event organisers, service providers and supporting 

organisations whose common objective is finding suitable solutions 

for the organisation and execution of events. 

The fifty-four members include meeting venues and hotels, 

professional congress organisers (PCOs) and destination management 

companies (DMCs), the Ljubljana Tourist Board and other service 

providers. In other words, all those professionally involved in 

meeting activities. 

Finland is a case where the representative office of the Convention 

Bureau was in the team preparing for the Presidency nearly a year 

in advance. 

Jakica Jesih 

28

Dimitrij Piciga, MSc. 

Director of the Slovenian 

Tourist Board 

How do you assess what the EU 

Presidency means for Slovenian 

tourism? 

Slovenia’s Presidency of the EU 

is highly important for Slovenian 

tourism. The tourist sector will 

experience both direct and indirect 

effects from the Presidency. We 

estimate that 15,000 to 20,000 foreign 

guests, diplomats, economists 

and other guests will visit Slovenia 

just within the scope of the 

Presidency’s official programmes. 

Also, we shouldn’t forget the 

Slovenes travelling throughout 

Europe during the Presidency, who 

make up a tourist segment that is 

sometimes underemphasised. 

On the other hand, the Presidency 

is a chance for Slovenia to showcase 

itself as one of the countries 

bringing up topics that have great 

significance in the future of Europe. 

For the Slovenian Tourist Board, 

the Presidency starts this year with 

the promotion of Ljubljana as the 

European Capital 2008. The STB is 

planning to carry out activities in all 

European markets in 2008 involving 

smaller promotional events that 

weren’t usual before, and these 

have added promotional value. 

What activities is the Slovenian 

Tourist Board planning in the 

time preceding the Presidency 

and during it? 

Europe: a land between 

Portugal and Slovenia 

The entire project is in the final reconciliation phase and the STB, with 

the Government Communication Office, will certainly take on the 

important role of promotional coordinator abroad. In Slovenia, the STB 

will act as a service and the main partner in promotions, while the 

Slovenian Government Logistics Centre will be in charge of logistics. 

This will be a complete marketing project, which we’ll extend to all the 

EU Member States. We think this part has the greatest added value for 

tourism. We also estimate that entry into the smaller markets is really 

important, as otherwise these markets would not be in the programme 

of activities. There’ll be more information on the entire programme 

after 1 May, while the entire tourist economy will be included 

intensively in the project according to the partnership formula, namely 

co-operation. Promotion abroad is based on some ten fundamental 

events and smaller accompanying ones. The co-ordination teams of the 

Government Communication Office and the STB have been working on 

the project intensively since September 2006 aiming to attract as many 

foreign tourists, members of the expert public and economists to 

Slovenia as possible. Let me emphasise that promotion abroad is as 

important as the execution of the Presidency in Brussels and Slovenia. 

Through these activities, we inform the individual markets that Slovenia 

exists and communicate what Slovenia has to offer in a focused 

manner. Events will be tailored to individual countries. 

Is information already available regarding, for example, what Austria 

gained during its EU Presidency from a tourism viewpoint? 

Co-operation with the Austrian national tourist association is excellent 

and the management has sent an assessment on the results of the 

Presidency to us: 

• 35 million guests visited the website; 

• sub-menus under ‘current events’ on the Europa website contained 

over 3000 documents; 

• 513 officially recorded events were carried out; 

• organisers sent out over 2250 newsletters; 

• 24 of the largest events were accompanied by press conferences; 

• 75,000 people tried the e-quiz. Slovenia is preparing a similar quiz in 

the form of a prize-winning chat & play quiz; 

• according to estimates, Austrian hotels accommodated 50,000 guests. 

I believe that Slovenia will closely match Austria in terms of the number 

of events. We think Slovenia will welcome 15,000 to 20,000 visitors 

as a direct result of the EU Presidency. 

29

It is already clear that the 2008 

tourist year will not be threatened, 

despite climatic changes. The size 

of the country is not related to its 

content, so can Austria be 

comparable to Slovenia and I’m 

sure we can surpass Austria 

regarding promotions abroad. 

Nevertheless, I feel it would be 

more suitable to compare 

ourselves to the Finns or the 

Portuguese. We are most comparable 

to Portugal and they will be an 

orientation point for us. We are also 

preparing a symbolic handover on 

2 January 2008, in which the 

Portuguese will be present at a 

tourist fair in Ljubljana and vice 

versa. This act will symbolically 

implement the European slogan – a 

land between Portugal and 

Slovenia. 

Which segments of Slovenian 

tourism will be included in the 

Presidency project? 

The STB is both directly and contextually 

involved in promotion 

outside Slovenia, and we’ll also lend 

support to activities within the 

country. The entire tourist economy 

will be included in these activities. 

Our usual partners will participate 

in all the projects, while specific 

activities will involve other 

Slovenian companies. Not all the 

details’ve been negotiated yet. The 

STB will also carry out classical 

activities, in which all partners will 

participate, expanded to make up 

promotion of the country. On the 

other hand, the STB will take on the co-organisation of events that are not 

strictly connected to tourism (concerts and other events) in countries of 

less interest to tourists. Partners who’ve not previously been closely connected 

to the STB will co-operate in these efforts. The policy of partnership 

thus remains. Transport companies, hoteliers and other tourist service 

providers in Ljubljana and Bled will be included directly in events in 

Slovenia and in events scheduled in other tourist centres. We often forget 

events taking place alongside the Presidency. Numerous economic delegations 

will also visit Slovenia. Individual ministries are responsible for these 

events where, for example, the STB will act as organiser of the European 

Travel Commission in April 2008, with accommodation in Bled. What’s 

important is quick reconciliation of the events’ calendar and separation of 

the Presidency events and remaining events according to the unofficial 

rule on EU events. There is not enough space for such events at Brdo. 

Is the Slovenian Tourist Board co-operating with the Slovenian 

Government Logistics Centre in terms of organising meetings and 

other tourist activities? If so, in what way? 

The STB is fully aware of all the activities and preparations for the 

Presidency. It’s directly co-ordinating promotions abroad, and we cooperate 

with the Government Communication Office on a daily basis. 

Right now, there’s no direct co-operation with the Logistics Centre. 

If required, however, the STB will certainly ensure adequate support. 

Are you aware that we barely have enough quality accommodation 

prepared for participants and how do you intend to resolve additional 

reservations if they arise? 

As far as Ljubljana is concerned, quite a few new hotel projects are close 

to realisation. Several hotels have expanded their capacities. There are 

months when space is short, certainly, but there are also summer months 

when capacities are poorly filled. Construction of new hotels just for the 

EU Presidency is questionable, in my opinion. What’s important is that 

existing venues are commercially successful. This is an important gain 

from the viewpoint of the owners. I think that investors could be found in 

the case of an extreme shortage of space. This means that hotels would 

be at least 70% occupied on an annual level. On an annual basis, Ljubljana 

has not yet experienced such a deficiency. 

In addition to the positive effects, we should also point out negative effects 

of the Presidency, especially highlighted by the tourist agencies. The 

majority of hoteliers try to understand that it’s necessary to ensure a 

minimum space for permanent partners and, when this isn’t possible, they 

30

offer other locations a chance to 

acquire business that was previously 

in Ljubljana. 

The important question of how to 

maintain regular business remains 

open. Hotels will be faced with a 

new situation regarding the management 

of ‘hotel yield’. 

Are you planning any public 

awareness activities along the 

lines of ‘people are tourism’, 

for all of us will live with the 

Presidency in this period and 

will we all be ‘tourist workers’ 

in some way? 

No special promotion is planned in 

this sense. A strong promotional 

campaign is planned on the 

domestic market, utilizing the ‘I feel 

Slovenia’ slogan though, and the 

Presidency and other associated 

projects will be announced within 

this scope. Although the Presidency 

is important, it won’t essentially 

change Slovenian tourism. We can 

exploit it and get a great deal from 

it, but what’s most important is that 

all our guests are happy and go 

home pleased, promoting Slovenia’s 

good reputation. Additionally, we 

also have to take care of the 2.5 

million regular guests. The new 

brand name must first be accepted 

at home. This will be easier because 

of the Presidency. 

What is the role of the Slovenian Convention Bureau? 

The Slovenian Convention Bureau will join forces with the STB’s meetings 

department in June. All marketing activities for this segment, which were 

dispersed among a number of departments until now, will be combined 

into one department. It will manage and co-operate in all the key events 

of the STB in Slovenia. This will be an opportunity for all existing members 

of the Slovenian Convention Bureau. 

Gorazd Čad 

How will Ljubljana, as the 

European Capital, be incorporated 

in these activities? 

Ljubljana is already being showcased 

as a European Capital this 

year. A number of promotional 

projects are being carried out in 

this area. Our strategic partner, 

the Ljubljana Tourist Board, which 

is the largest Slovenian local tourist 

organization in terms of size and 

expertise, is co-operating in their 

implementation. Co-operation 

is exemplary with numerous 

interesting tourism ideas born 

out of such a partnership. 

Will fairs and exchanges be 

flavoured with the spirit of the 

Presidency this year? 

Exchanges will be carried out at 

a new stall, with a new image and 

in accordance with the marketing 

strategy, emphasising local particularities. 

31

Predsedovanje EU - Finska 

Oh, kakšen cirkus … 

Ste se kdaj spraševali, 

kako je sodelovati pri 

organizaciji srečanj, ko 

vaša država predseduje 

EU? Leena Sipilä je menila, 

da ve o tem vse, dokler 

ni prevzela organizacije 

srečanj ob šestmesečnem 

finskem predsedovanju. 

Leena Sipilä, ki zdaj spet sedi za 

svojo mizo v Kongresnem uradu 

Helsinki, si je petindvajset let 

nabirala izkušnje v kongresni 

industriji, preden so jo povabili, da 

se pridruži sekretariatu, ki je bil 

zadolžen za tehnične priprave 

sestankov za finsko predsedovanje 

EU. To je pomenilo, da se je 

morala septembra 2005 preseliti v 

pisarno predsednika vlade, da bi 

načrtovala 140 uradnih sestankov, 

ki jih je Finska gostila v času 

predsedovanja. 

»Mislila sem, da vem vse o organizaciji 

konferenc in dogodkov,« je 

povedala nekdanja direktorica 

Kongresnega centra Marina v 

Helsinkih, ki je bila, preden se je 

pridružila Kongresnemu uradu 

Helsinki, vodja PCO-ja in kongresnega 

oddelka v centru Tampere. 

»Toda zelo sem bila presenečena, 

ko sem odkrila, da so vladna 

srečanja tako drugačna in tako 

zapletena. Bila sem vzhičena in 

hkrati nisem mogla verjeti!« 

težko se je bilo spopasti s hierarhijo, točno določenimi vzorci vedenja, z 

akreditacijo (nikoli registracijo) delegatov, s sistemom priponk, z zahtevami 

glede hotelov in izbiro prizorišč ter s tem, da je bilo treba na 

vsakem sestanku posneti zbirko »gasilskih fotografij«. 

»Mislim, da poznam vse dimenzije vseh sejnih površin v državi,« se 

nasmeje. »Konferenčnih in športnih dvoran, starih tovarn … Bili smo v 

enaindvajsetih različnih mestih na Finskem, ker se je hotel vsak minister, 

ki je bil gostitelj sestanka, pohvaliti z rojstnim krajem. Bili smo kot 

velik potujoči cirkus. Nekateri hoteli so se morali posodobiti ali pripeljati 

dodatno pohištvo, ali pa smo morali hotelsko osebje naučiti 

različnih stvari, kot je na primer 24-urna sobna postrežba. Nekatere 

delegacije iz držav izven EU in nekateri vodje vlad so imeli glavne 

kuharje, ki so vse pripeljali z zasebnim letalom, ki je moralo nekje pristati, 

šele potem so lahko prevzeli kuhinje.« 

Ustvarjen dohodek 

»Varnostnikov je bilo ogromno. Vsakega delegata je na vsakem prizorišču 

preverila policija. Mi smo prav tako imeli svoje varnostnike, 

tako kot tisti, ki so pripotovali z ministri, in vsi materiali so bili označeni 

za zaupne – nekaterih dokumentov nismo mogli poslati po elektronski 

pošti, zato smo jih morali pošiljati po staromodnih slih. 

Celo kupovanje daril ni bilo vedno preprosto, ker smo morali vsaki 

državi članici EU poslati javni razpis za zbiranje ponudb, večinoma po 

Uradnem listu Evropske komisije, da smo lahko zagotovili lojalno 

konkurenco med vsemi dobavitelji. Prav tako smo imeli jasna merila o 

vrednosti daril glede na sestanek. Davkoplačevalci države gostiteljice 

so seveda plačali račun in to je draga stvar. Dobra stran pa je bila, da 

smo pri pripravi končnega poročila zbrali statistiko o ustvarjenem 

dohodku – glede na število prenočitev v šestih mesecih za 23.000 delegatov 

in druge prihodke – kar je vsekakor dobro za državo.« 

21 različnih mest 

Kot vodja organizacije sestankov 

je bila del ekipe, ki je štela osemindvajset 

ljudi, med predsedovanjem 

EU pa je ta številka 

narasla celo na štirideset. Vedela 

je, da bo protokol pomemben, 

varovanje pa sploh. Še posebej Helsinško sejmišče, pripravljeno na ASEM 6 • Helsinki Fair Centre ready for ASEM 6 

32

Preglavice 

Nepredvidljivost je bil še en 

dejavnik, ki se ga je gospa Sipilä 

morala navaditi. »Do zadnje minute 

nismo vedeli, kako velika bo delegacija, 

niti imen delegatov. Ministri 

nikoli ne potujejo sami, in če jih je 

bilo dvajset, jih je zelo verjetno 

spremljalo še dodatnih sto oseb - 

članov kabineta, sekretarjev, uradnikov 

za zvezo, asistentov, da ne 

omenjam medijev. Tudi za hotelirje 

je bil to čas nervoze, kadar nismo 

dobili seznamov prej kot štiri ali 

pet dni pred prihodom.« 

Število delegatov, ki so smeli na 

sestanke in so jih predhodno 

najavili po vrstnem redu sedežev, 

je bilo strogo omejeno, toda 

običajno se jih je hotelo pomembnih 

sestankov udeležiti še več. 

Zato so bile izdane priponke 

rdeče, modre ali rumene barve, ki 

jih je uradnik za zvezo odnesel in 

razdelil med svoje delegate. »Še 

posebej pri plenarnih sestankih 

nismo nikoli natančno vedeli, 

kakšen bo program,« pojasnjuje 

gospa Sipilä. »Vedno smo morali 

biti pripravljeni za vrati, če bi 

najavili nenačrtovan odmor za 

kavo, medtem ko so popravljali 

dokumente, kar se je lahko 

zavleklo na dve uri. Včasih sestanka 

sploh niso nadaljevali!« 

Obroki so jim prav tako povzročali 

preglavice, celo kadar je šlo za 

delovna kosila in večerje, ko so po 

mizah ležali papirji in mikrofoni, 

toda, kot poudarja gospa Sipilä, 

prekaljenih delegatov navidezni 

kaos ni preveč motil. 

Generalni direktorat Evropske komisije za tolmačenje v Bruslju s svojo 

ekipo dobro izurjenih tolmačev ima natančno določena pravila glede 

vedenja do svojih ljudi in specifikacije za kabine za simultano prevajanje. 

»Če so bile stalno postavljene kabine na določenih prizoriščih samo 

za nekaj centimetrov premajhne, smo morali pripeljati izposojene, ki so 

bile usklajene z njihovimi standardi,« komentira gospa Sipilä. Pri bilateralnih 

sestankih so uporabljali šepetano tolmačenje. 

Najpomembnejši sestanki, ki jih je organizirala gospa Sipilä, so bili del 

septembrskega vrha ASEM 6, ki se je odvijal na helsinškem sejmišču in 

se ga je udeležilo 1500 delegatov iz Evrope in Azije ter spremljevalni 

sestanek zunanjih ministrov v okviru barcelonskega procesa 

(EUROMED) in se je odvijal novembra v Tampereju. Pomagala je tudi pri 

organizaciji sestanka predsednikov držav in vlad, ki se je odvijal oktobra 

v Lahtiju, in pri devetih ministrskih sestankih, ki so se uradno imenovali 

»neuradni«, medtem ko je skupno 68 sestankov organizirala za različne 

ministre. Treba je povedati, da se je na Finskem odvijal samo majhen 

del od 3300 sestankov EU, ki so jih izvedli v tistih šestih mesecih. 

Zdaj, po zelo zasluženem počitku, Leena Sipilä pravi, da je srečna, ker 

je dobila svoje življenje nazaj. 

»Morala sem celo izstopiti iz članstva v organizaciji Meeting Professionals 

International, da sem lahko ostala nevtralna, ko sem izbirala 

dobavitelje. Kljub temu je bilo vse skupaj čudovita izkušnja, ki je ne bi 

zamudila za nič na svetu.« 

»Bila sem zelo presenečena, ko sem ugotovila, da so vladna srečanja 

tako drugačna in tako zapletena.« 

Angela Antrobus, povzeto po reviji Quality in Meetings; foto: Kabinet 

predsednika vlade, Lehtikuva 

Bilateralni sestanki 

Gospa Sipilä pravi, da so bilateralni 

sestanki, ko se predstavniki 

dveh držav sestanejo na samem, 

vedno popularnejši. Zato je bilo 

treba pripraviti dodatne sobe. 

Sledilo je vprašanje tolmačev. 

Finska ljudska glasba na uvodni slovesnosti za ASEM 6 • Finnish folk music at the ASEM 6 opening ceremony 

33

EU Presidency - Finland 

Oh, what a Circus … 

Ever wondered what 

it’s like to organise 

the meetings when you 

country holds the EU 

presidency? Leena Sipilä 

thought she knew all 

there was to know about 

conferences until she 

took on the job for 

Finland’s six months 

in the hot seat. 

Leena Sipilä, now back at her desk 

at the Helsinki City Tourist & 

Convention Bureau, had spent 

25 years in meetings management 

before she was invited to join the 

secretariat responsible for the 

technical meeting preparations 

for Finland’s EU presidency. This 

involved moving to the prime 

minister’s office in September 

2005 to plan the 140 official 

meetings Finland would host 

during the second half of last year. 

“I thought I knew everything about 

conference and event 

organisation,” says the former 

conference director at the Marina 

Congress Centre in Helsinki, head 

of the congress department at 

Tampere Hall and PCO before 

joining the convention bureau. 

“But I was very surprised 

to discover that governmental 

meetings were so different and 

so complex. I was excited but 

incredulous at the same time!” 

particularly so, but it was another thing getting to grips with the 

hierarchies, the fixed behavioural patterns, the accreditation (never 

registration) of delegates, the badging system, the demands made of 

hotels and the requisites for selecting venues, even down to ensuring 

the set-piece “family photo” was taken at every meeting. 

“I feel I know the dimensions of every flat floor space in the country,” 

she laughs. “Conference halls, sports halls, old factories…We used 

21 different cities in Finland because every minister hosting a meeting 

wanted to show off his home town. It was like a huge travelling circus. 

Some hotels had to be upgraded or bring in extra furniture or we had 

to train them in things like 24-hour room service. There were also 

delegations from countries outside the EU and some heads of 

government had their own chefs who brought everything in by private 

plane, which had to land somewhere, and then took over kitchens. 

Generated revenue 

“The security was massive. Everybody in every venue was checked by the 

police, we had our own security people as well as those who travelled with 

ministers and all material was security classified – certain documents 

couldn’t be sent by email so we had to use old-fashioned messengers. 

“Even sourcing gifts wasn’t always straightforward as public tenders 

had to be put out to every EU country, mainly through the European 

Commission official newspaper, to ensure fair competition among all 

suppliers. There were also clear criteria about the value of the gifts 

depending on the meeting. The tax payers of the host country foot the 

bill, of course, and it’s an expensive business. On the plus side, while 

making our final report, we collected statistics on the revenue 

generated - based on the number of overnights during the six months 

for 23,000 delegates and other income - which was certainly good 

for the country.” 

21 different cities 

As head of meeting arrangements, 

she was part of a team of 28 

people which grew to 40 during 

the presidency. She knew protocol 

would be important and security 

Delovna večerja v Lahtiju. • Working dinner in Lahti. 

34

Headaches 

Unpredictability was another 

factor Sipilä had to get used to. 

“We never knew the size of 

delegations until the last minute 

and certainly not the names. 

Ministers never travel alone so if 

there were 20 of them there could 

easily be an extra 100 people 

by way of cabinet members, 

secretaries, liaison officers, 

assistants. Not to mention the 

media. It was a nervous time 

for the hotels, too, if we didn’t 

get the lists until four or five 

days beforehand.” 

There was a strict limit on the 

number of delegates allowed into 

the meeting room, announced 

in advance, as was the seating 

order. Colour coded badges were 

issued, red, blue and yellow, 

which the liaison officers took 

away to allocate among their own 

delegates. But inevitably more 

tried to squeeze in if it was a 

major meeting. “Also, especially 

with plenaries, we could never be 

sure of the programme,” explains 

Sipilä. “We had to be on our toes 

behind the door in case an 

unscheduled coffee break was 

announced while papers were 

rewritten, which could go on for 

two hours. Or the meeting may 

never resume at all!” 

Mealtimes were another 

headache, especially working 

lunches and dinners when tables 

were strewn with papers and 

microphones but, as Sipilä 

remarks, seasoned delegates 

seemed to cope with the apparent 

chaos. 

So additional rooms must be available. Then there was the question 

of interpretation. As well as its own host of highly trained interpreters, 

the EC Directorate General for Interpretation in Brussels has definitive 

rules on the treatment of its people and the specification of 

simultaneous interpretation booths. “If a venue’s permanent booths 

were even a few centimetres too small, we had to bring in rented 

booths which met the standard,” Sipilä comments. Whispered 

interpretation was used in bilateral meetings. 

The most important meetings she handled were the ASEM 6 Summit 

in September in the Helsinki Fair Centre, attended by 1,500 delegates 

from Europe and Asia, and the Foreign Ministers’ follow-up meeting of 

the Barcelona Process (EUROMED) in November in Tampere. She also 

assisted with the Heads of State or Government meeting in October in 

Lahti and nine ministerial meetings officially termed as “informal”, 

while a total of 68 meetings were organised for different government 

ministers. And it needs to be borne in mind that what was going on in 

Finland was only a small proportion of 3,300 EU meetings held during 

that six months. 

Now, after a well earned rest, Leena Sipilä says she is happy to have 

her life back. 

“I even had to resign from Meeting Professionals International in order 

to remain neutral when selecting suppliers. But the whole thing was 

an experience I would not have missed for the world.” 

Angela Antrobus, Quality in Meetings; Photos: Prime Minister’s Office, 

Lehtikuva 

"I was very surprised to discover that governmental meetings were so 

different and so complex" 

Bilateral meetings 

She says bilateral meetings are 

growing increasingly popular, 

when representatives of two 

countries meet in private. 

»Gasilska fotografija« z EUROMED-a. • EUROMED “family photo”. 

35

Kolumna: Matjaž Kek 

Kdo potrebuje koga? 

Kot se je z leti spreminjala 

ponudba profesionalne 

kongresne dejavnosti, 

se je spreminjal tudi obseg 

in značaj sodelovanja 

organov državne uprave 

s ponudniki tovrstnih 

storitev. 

Matjaž Kek 

S ponudbo kongresnih storitev imam v mislih celovite storitve, potrebne 

za izvedbo (praviloma) mednarodnega dogodka, ki zajema vse od prevozov 

in namestitev pa do cateringa in kulturnega programa (seveda z 

vsem organizacijskim in tehnološkim potencialom, ki je bistven za uspešno 

izveden dogodek). Z dogodki, ki so jih pripravljali državni organi, 

pa lahko svojo osebno izkušnjo omejim predvsem na velike mednarodne 

dogodke (kjer sem sodeloval pri pripravi press centrov in prireditev 

v počastitev državnih praznikov). 

Neposredno po osamosvojitvi Slovenije so bile v »kongresnem biznisu« 

le kake tri organizacije, ki so se s tovrstno organizacijo ukvarjale že 

prej. Sama kongresna dejavnost je bila v prvi polovici devetdesetih tudi 

pri tistih, ki smo bili zadolženi za »promocijo države in dežele« sprejemana 

z naklonjenostjo in filozofijo, da naj tujci svojo »izkušnjo« Slovenije 

doživijo kar najbolj neposredno – v Sloveniji! Zato smo pridobivanje 

mednarodnih konferenc, s čimer so se ukvarjali tako profesionalni ponudniki 

storitev kot strokovna združenja, podprli tako finančno kot tudi 

s promocijskimi gradivi. 

Kar pa se tiče naših izkušenj z organizacijo tovrstnih prireditev, so bile 

te nikakršne in smo se od ponudnikov storitev učili tako »obrti« kot tudi 

sodelovanja z zunanjimi izvajalci. 

Do danes so se zadeve na obeh straneh kar precej spremenile. Na 

strani ponudnikov je število specializiranih organizacij zelo naraslo, 

pojavile so se nove vrste storitev, ki jih te organizacije ponujajo, dobili 

smo neke vrste nacionalnega koordinatorja in promotorja teh storitev 

in celo prvo poslovno borzo. V državni upravi pa smo se tudi okrepili s 

službami in oddelki, ki se ukvarjajo z odnosi z javnostjo in v okviru tega 

tudi z organizacijo dogodkov, kar nekaj ministrstev in služb ima oddelke 

za protokol, pripravljamo pa seveda veliko več dogodkov in z vstopom 

v EU tudi še več mednarodnih dogodkov (posebej v času slovenskega 

predsedovanja EU). 

Kateri so tisti dejavniki na obeh straneh, ki vplivajo na obseg in kakovost 

našega sodelovanja? 

Naše izkušnje s ponudniki so vsaj pri projektih, kjer sem sodeloval, v 

osnovi dobre. Posebej na začetku, ker sami nismo imeli dosti znanj in 

vedenj, pa tudi zato, ker so ponudniki v želji, da bi si zagotovili dolgoročnejše 

sodelovanje, vlagali več svoje kreativnosti v zasnovo in izpeljavo 

dogodka. Mi pa smo imeli tudi manj težav pri spoštovanju pravil javnega 

naročanja (ki so zdaj bolj kompleksna in zahtevna). 

No, nekaj slabših izkušenj tudi lahko navedem. Posebej takrat, ko je 

ponudnik »lokacije« dogodka ponujal tudi agencijske storitve, se je pri 

večjih mednarodnih dogodkih zgodilo tudi, da se ni zavedal kompleksnosti 

projekta in v začetku ni pravilno ocenil, koliko zunanjih podizvajalcev 

bo potreboval, zaradi česar je prihajalo tudi do zamud pri izvedbi. 

Današnji čas na strani ponudnikov vzpodbuja nekakšen način ponujanja 

storitev (ki pa je nasploh značilen za celotno storitveno industrijo), ki 

obljublja uresničitev vseh možnih želja potencialnega naročnika. Hkrati 

pa seveda ne upošteva omejevalnega dejavnika – razpoložljivega časa 

in denarja, ki včasih izvedbe »sanjskega« projekta ne omogočata. 

Ena od značilnosti ponudnikov, ki jim uspe razviti dober model zasnove 

in izpeljave dogodka za korporativnega naročnika, je včasih ta, da potencialnemu 

naročniku iz državne uprave ponujajo kot zveličaven recept 

36

taisti »model«, ki pa ne more dobro 

delovati, ker so nekatere organizacijske 

značilnosti v državni 

upravi ali pa specifičnosti mednarodnega 

protokola in drugih javnofinančnih 

pravil take, da oboje 

ne gre dobro skupaj. 

Zadnje čase v državni upravi svoje 

odnose s ponudniki teh storitev 

osredotočamo predvsem na dva 

tipa naročanja: ali iščemo ozko 

specializirano storitev, ki je zgolj 

majhen del celotne organizacije 

dogodka, ki ga sicer izpeljemo sami, 

ali pa želimo cel dogodek izpeljati 

z najboljšim ponudnikom 

po načelu »na ključ« (teh je manj). 

Omejevalen dejavnik pri iskanju 

storitev zunanjih ponudnikov je 

tudi včasih prisotno zmotno prepričanje, 

da bomo prihranili, če 

bomo dogodek izpeljali kar sami 

(in potem včasih zadnji hip iščemo 

pomoč). 

Službe, ki se v okviru državne 

uprave ukvarjajo z načrtovanjem 

in organizacijo dogodkov – bodisi 

mednarodnih konferenc, proslav 

in slovesnosti bodisi motivacijskih 

srečanj ali česa drugega –, morajo 

najprej vedeti, kakšna ponudba 

obstaja na trgu (še posebej, ker te 

storitve opravlja precej novih ljudi), 

ter se naučiti, kako se dela z 

zunanjo agencijo. Ponudniki pa 

morajo bolje spoznati značilnosti 

državne uprave in osnovna načela 

javnega naročanja. 

Gotovo je tudi v interesu ponudnikov, 

da na različne načine bolje 

promovirajo svoje storitve, tudi z 

nadaljnjimi kongresnimi borzami. 

Po koncu predsedovanja v drugi 

polovici leta 2008 bomo tudi v državni 

upravi imeli več izkušenj in 

časa, da se bolj načrtno lotimo izboljšanja 

medsebojnega sodelovanja 

in nadaljnjega skupnega nastopa 

v tujini! 

Matjaž Kek, sekretar na Uradu 

vlade za komuniciranje 

37

Column: Matjaž Kek 

Who needs who? 

The offer of professional 

meeting facilities has 

changed over the years 

and the scope and nature 

of the co-operation of 

state administration 

bodies with the providers 

of such services has 

changed with it. 

When talking of the meeting services offer, I refer to complete services 

such as those required, as a rule, for the execution of an international 

event, encompassing everything from transport and guest 

accommodation through to catering and the cultural programme 

(of course, including all the organisational and technological potential 

required for a successfully implemented event). In terms of events 

prepared by state bodies, I can mention large international events from 

my own personal experience where I’ve participated in the preparation 

of press centres and events to mark state holidays. 

Only three organisations in the ‘meetings business’ were involved in 

such things directly following Slovenia's independence. In the first half 

of the 1990s, meeting activities were adopted with the conviction and 

philosophy that foreigners should ‘experience’ Slovenia as directly 

as possible – in Slovenia! As it was for those responsible for the 

‘promotion of the country and provinces’. Thus, we supported the 

acquisition of international conferences, with professional service 

providers and expert associations, both financially and through 

promotional materials. 

Our experience in organising such events was basically nil and we 

learned both the ‘craft’ and how to co-operate with external 

contractors from service providers. 

Matters on both sides have changed considerably since then. 

The number of specialised providers’ organisations has grown 

considerably, as well as the new types of services these organisations 

offer. We now have several types of promoters and national service 

co-ordinators, and even the first business exchange. We’ve also 

fortified our ranks in the state administration, with new offices and 

departments involved in public relations and, within this scope, also 

event organisation. Quite a number of ministries and offices also 

possess protocol departments. Of course, we are also preparing for 

many more events following Slovenia's entry into the EU, including 

more international events, especially during Slovenia's EU Presidency. 

What are the factors, on both sides, that affect the scope and quality 

of our co-operation? 

Our experience with providers – in the projects I have participated in – 

has been good in essence. This was especially true at the beginning, 

where we did not possess adequate knowledge or skills. This was also 

because providers wanted to ensure long-term co-operation and 

invested more of their creativity into the design and execution of an 

event. We also encountered fewer problems in following public tender 

rules, which are now more complex and demanding. 

However, I can also list a few bad experiences, especially where the 

provider also offered agency services to the event ‘venue’ and, with 

regard to larger international events, did not realise the complexity 

of the project, failing to assess initially that it would require numerous 

external sub-contractors, ultimately leading to delays in execution. 

These days, some type of services from providers are encouraged 

(which is, as a rule, characteristic of the entire service industry), 

promising realisation of all a potential subscriber’s possible wishes. 

In short, this fails to observe the restricting factor of available time and 

money, which sometimes prevents the execution of a ‘dream’ project. 

One of the characteristics of providers who succeed in developing good 

38

conceptual models and executing 

events for corporate clients, is to 

sometimes offer a potential client 

from the state administration a 

generic recipe in this same 

‘model’ that cannot function well, 

since several organisational 

characteristics in the state 

administration or, specifically, 

those of international protocol 

and other public financial rules, 

do not fit together well. 

Lately, the state administration has 

particularly focussed on two types 

of orders in its relationships with 

the providers of such services – 

the search for narrowly specialised 

services that are merely a small 

part of the entire event, which 

it organises itself – or the 

implementation of an entire event 

using the best provider according 

to the ‘turnkey’ principle (of which 

there are only a few). 

Another restricting factor in the 

search for services from external 

providers is a false conviction 

that we will save money if we 

implement the event ourselves 

(then sometimes seeking help 

at the last minute). 

Officials within the framework of 

the state administration involved 

in event planning and organisation 

– whether they are international 

conferences, celebrations and 

festivities or motivational 

meetings or other events – must 

first know offers that exist on the 

market (especially as there are so 

many new people in this field) and 

then learn how to work with an 

external agency. Providers must 

become better acquainted with 

the characteristics of the state 

administration and the basic 

principles of public procurement. 

It is certainly in the interest of 

providers that they promote their 

services in a variety of ways – 

including through continued 

meeting exchanges. Following 

the conclusion of the EU Presidency in the second half of 2008, we at 

the state administration will also have more experience and time to 

tackle the improvement of our mutual co-operation and the continued 

joint approach abroad in a more planned way. 

Matjaž Kek, Secretary at the Government Communication Office 


KONGRESI, POSLOVNA POTOVANJA, LETALSKE VOZOVNICE 

Kompas Corporate je Kompasova 

blagovna znamka za vrhunske 

celostne storitve za vse poslovne 

uporabnike – podjetja, razli~ne 

ustanove in vladne institucije iz 

Slovenije in tujine. 

Ne glede na to, kaj želite – 

letalsko vozovnico ali celotno 

organizacijo konference kjerkoli 

na svetu – je Kompas Corporate 

tu zato, da poskrbi za vse. 

telefon: 01 2006 151 • congressesakompas.si • www.kompas.si 

39

Kongresna mesta pod žarometom 

Malo doma in 

malo preko naših meja 

»Zamisel o kongresnem 

centru je ukoreninjena v 

paradoksu poznega 

dvajsetega stoletja. Po 

eni strani lahko ugotovimo, 

da možnosti elektronske 

izmenjave informacij 

že postavljajo pod 

vprašaj tradicionalne 

vzorce dela, hkrati pa 

zaznavamo rast globalnih 

prireditev, ki združujejo 

ljudi zaradi njihovega 

skupnega zanimanja 

ali stroke. Z družbenega 

vidika je potreba po srečanjih 

in neposrednih 

stikih videti večja kot 

kdajkoli prej.« 

Sir Norman Foster, sloviti britanski 

arhitekt; studio Foster & 

Partners je med drugim ustvaril 

projekta kongresnega centra v Valenciji 

in Scottish Exhibition and 

Convention Centre v Glasgowu. 

bitve za mesta, ki se spuščajo v tekmovalno okolje svetovnega trga. Ko 

se potegujejo za pozornost potencialnih organizatorjev srečanj, se številne 

destinacije pri lastnem trženju lahko pohvalijo z novo ali posodobljeno 

/ povečano kongresno infrastrukturo. Realizirane investicije v 

nova kongresna središča ali napovedi bodočih so se v zadnjem desetletju 

razmahnile v skorajda svetovno pandemijo, posebej pa moramo biti 

pozorni na razvoj v Aziji. Kljub temu, da v Evropi že nekaj let zaznavamo 

rahel upad skupnega deleža mednarodnih kongresnih prireditev, tudi 

stara celina ne miruje. Prav blizu nas so v središču Salzburga pred nekaj 

leti odprli nov, srednje velik kongresni center, v Zagrebu in Budimpešti 

pa v bližnji bodočnosti načrtujejo gradnjo kongresnih centrov večjih 

kapacitet. 

V iskanju definicije »kongresnega mesta«. 

In kaj je pravzaprav »kongresno mesto«? Ali lahko nekaj tako kompleksnega, 

kot je »kongresno mesto«, preprosto vznikne? Spomnila sem se, 

da mi lahko eno možnih definicij ponudi Evropska federacija kongresnih 

mest – EFCT, ki se je nedavno spojila z Združenjem evropskih mestnih 

turističnih uradov v novo organizacijo z imenom European Cities Marketing. 

EFCT je ob svojem nastanku pred dobrimi štiridesetimi leti pogojevala 

članstvo s tem, da mora mesto nuditi ustrezne kongresne zmogljivosti 

za najmanj 300 oseb v kino postavitvi, bodisi v kongresnem centru ali 

hotelu. Prav tako naj bi imelo kakovostne prenočitvene zmogljivosti za 

isto minimalno število udeležencev, dobro prometno dostopnost, izkušnje 

v segmentu poslovnega turizma, vključno z referencami vsaj petih izvedenih 

mednarodnih srečanj, ter svoboden prestop meja države. 

Če se dotaknem zgodovine specializiranih »podpornih organizacij« za 

trženje kongresne ponudbe mest, saj so te nastale prej na lokalni kot 

na državni ravni, naj kot zanimivost navedem, da je bil prvi kongresni 

urad na svetu ustanovljen v Detroitu davnega leta 1896, ko je skupina 

Dogaja se tudi čisto blizu 

nas 

Ob tem, da nas sodobna komunikacijska 

tehnologija vse bolj 

usmerja v delo v izolaciji je, skoraj 

v nasprotju s tem trendom, povpraševanje 

po novih prizoriščih za 

neposredne diskusije »iz oči v oči« 

vse močnejše. Konference in strokovna 

srečanja danes predstavljajo 

mednarodno industrijo, in kongresni 

centri so pomembne prido- 

Avtorica članka Tatjana Radovič na obrežju Ljubljanice. • The author Tatjana Radovič on the 

shore of Ljubljanica river. 

40

lokalnih poslovnežev ugotovila, 

kako donosna so organizirana 

srečanja skupin za njihov kraj. 

ZDA so za kar nekaj desetletij 

prehitevale Evropo, ki se je začela 

prebujati šele v šestdesetih letih 

prejšnjega stoletja, najprej 

skozi investicije v infrastrukturo. 

Med najstarejše kongresne urade 

se sicer uvrščata finski (izvorno 

Helsinki – Finland, 1974) in londonski 

(1980), v Sloveniji pa se je 

na tem področju začelo premikati 

dosti kasneje - v Ljubljani pred 

dobrim desetletjem, na nacionalni 

ravni pa efektivno šele pred 

tremi leti. 

Google je zakon! 

Ko sem razmišljala, kje najti razlago, 

kaj »kongresno mesto« je, 

sem iz radovednosti v Google vtipkala 

»city for congresses«, »city 

for conferences« ter »city for meetings«. 

Če se omejim na Evropo, 

se je pojavila vrsta zelo podobnih 

uvodnih opisov številnih destinacij 

z vsemi njihovimi odlikami – v primeru 

dveh mest skoraj dobesedno 

enakih. 

Tako ali drugače zasledimo izraze 

kot »idealno, prvovrstno, odlično... 

mesto za konference / kongrese / 

srečanja,« ki ponujajo sodobne in 

večnamenske lokacije za raznovrstne 

dogodke, pa tudi širok izbor 

namestitev v kategoriji od treh do 

petih zvezdic, kulturna doživetja, 

kulinarično pestrost, lahko prometno 

dostopnost – tudi iz tujine, 

izkušene kongresne organizatorje, 

zanimive nakupe in dobro zabavo, 

in še zmerne cene za povrhu. Za 

opisi vsaj dela naštetih karakteristik 

najdemo mesta kot npr. Amsterdam, 

Bergen, Trondheim, den 

Haag, Valencio, Leipzig, Goeteborg, 

Glasgow, Torino, Basel, 

Helsinki, Bilbao, Reykjavik ali Ženevo 

… v to zgodbo pa bi lahko 

umestili tudi Ljubljano. 

Bežen pogled na kongresna mesta v Sloveniji – 

nekoč in danes 

Naše glavno mesto uvrščamo med tri pionirje slovenskega kongresnega 

turizma, v družbi Bleda in Portoroža. Ljubljana ima sicer med njimi status 

veterana, saj je bil prvi pomemben dogodek, ki ga je mesto gostilo, 

ljubljanski kongres Sv. Alianse davnega leta 1821, ko so pomembni evropski 

vladarji krojili njeno politično ureditev po porazu Napoleona I., tudi 

s ciljem preprečitve širjenja idej francoske revolucije. Zanimivost dogodka 

je, da je trajal kar štiri mesece in pol, udeležili pa so se ga predstavniki 

desetih držav. Takega kongresa se še danes ne bi nihče branil, 

za seboj pa ni pustil zgolj političnih dogovorov, temveč tudi imena ulice, 

večjega trga in gostilne – slednja v spomin na carsko ljubezen … 

Če se ozrem na kontinentalna mesta v Sloveniji, ker bo o Obali in Alpah 

govora v prihodnjih številkah revije, kot kongresne destinacije pravzaprav 

izstopajo samo tri: ob že večkrat omenjeni Ljubljani (ne morem si 

pomagati, imam jo v krvi) še drugo največje mesto v Sloveniji – Maribor, 

in cvetoče mesto ob italijanski meji, nastalo po 2. svetovni vojni – Nova 

Gorica, ki jo v šali, zaradi močno razvite igralniške in zabaviščne dejavnosti, 

lahko imenujemo tudi slovenski Las Vegas. 

Zadetek v bistvo? 

Ni moj namen, da bi v prispevku podrobno naštevala vse konferenčne 

zmogljivosti, adute ali pomanjkljivosti zgoraj omenjenih mest, saj ima 

vsako od njih svoje danosti in posebnosti. V mednarodnem prostoru je 

zagotovo najbolj uveljavljena Ljubljana, ki je z gradnjo Cankarjevega doma 

kot osrednjega kulturnega in kongresnega centra stopila v areno le- 

Foto: Zavod za turizem Ljubljana • Photo: Ljubljana Tourist Board 

41

ta 1981. V tem obdobju, z delno 

prekinitvijo v prvih letih po osamosvojitvi 

Slovenije, si je uspela 

ustvariti zelo soliden imidž kot destinacija 

za mednarodna znanstvena 

in strokovna združenja, in se z 

dogodki leta 2004 uspela prvič doslej 

prebiti med 50 »top svetovnih 

mest« v statistikah mednarodnih 

kongresnih združenj ICCA in UIA. Z 

gradnjo novejših hotelskih konferenčnih 

zmogljivosti je ponudba 

postala zanimiva tudi za vse številnejše 

podjetniške dogodke, trženjsko 

pozicioniranje prenovljenega 

Gospodarskega razstavišča pa 

mestu prinaša še en kongresni 

center z drugačno funkcionalnostjo, 

primerno tudi za večje medvladne 

dogodke, kot jo ima Cankarjev 

dom, ki se je sicer tudi delno 

»pomladil«. 

Ljubljana je doslej gostila mednarodne 

kongrese s preko 2.000 

udeleženci, kar nekako postavljamo 

kot njeno zgornjo mejo, vendar 

lažje diha, če jih je dejansko nekaj 

sto manj. Ko bo nekoč v mestu, 

čim bližje središča, več hotelov – 

med njimi s tremi zvezdicami, 

morda en de luxe, pa tudi katera 

od močnih mednarodnih verig, še 

več direktnih letalskih povezav, 

vključno z nizkocenovnimi, in nenazadnje 

tudi večje letališče, bodo 

naši izgledi v ostri mednarodni 

konkurenci še boljši. Sama turistična 

ponudba se je v preteklih letih 

znatno izboljšala, nastajajo novi 

produkti, ambicij in načrtov nikakor 

ne zmanjka, prav tako ne raznovrstnih 

prireditev. Bližina številnih 

atraktivnih krajev, ki so lahko 

prizorišča spremljevalnih družabnih 

dogodkov ob kongresnih 

prireditvah, ali pa številnih aktivnosti 

na prostem, je vsekakor dodana 

vrednost sami ponudbi mesta, 

ki ga številni tuji obiskovalci 

radi označijo s pridevnikom 

»cosy«. 

Maribor se je kot kongresno mesto 

začelo uveljavljati predvsem s 

pomočjo iniciative privatnega sektorja 

v turizmu, saj je investicija 

družbe Terme Maribor v izgradnjo 

sodobnega kongresnega centra v 

Hotelu Habakuk ter manjših konferenčnih 

zmogljivosti v njenih 

drugih poslovnih enotah dala možnost 

za pravi razvoj te dejavnosti. 

Največja dvorana v omenjenem 

centru, ki je po svoji zasnovi zelo funkcionalen, lahko sprejme do 430 

udeležencev. Manjše zmogljivosti na določenih fakultetah, v nekaterih 

mestnih hotelih in podjetjih ter v Narodnem domu, ki je prvenstveno 

prizorišče kulturnih prireditev, zaokrožijo podobo. Reaktiviranje mariborskega 

letališča z rednimi povezavami do določenih evropskih mest, 

kakor tudi bližina letališča onstran avstrijske meje, v Gradcu, vse bolj 

odpirajo ta prostor tudi tujim naročnikom. Preplet zgodovine v ohranjenem 

starem mestnem jedru ob reki Dravi, vrhunske kulture, atraktivnih 

zimskih športov in zelenega pohorskega zaledja, odličnega termalnega 

in wellness produkta, enogastronomija – s poudarkom na 

vinskih cestah, zavito v kompaktnost kraja, lahko izpostavimo kot nekatere 

izmed odlik štajerske metropole. 

Svojstvena je tudi Nova Gorica – mlado mesto, ki v grbu nosi vrtnico in 

premore resnično veliko cvetočih površin, in kjer je glavni generator turističnega 

razvoja skupina HIT, ki sodi med največje evropske ponudnike 

zabave. HIT je kompleksna igralniško-turistična skupina, ki je dejavna 

v številnih krajih po Sloveniji, eno njenih vodil pa je ustvariti visoko 

kakovost ponudbe za preživljanje prostega časa svojih gostov, kjer z 

inovativnim pristopom v evropskem prostoru zapolnjuje pomemben del 

trga igralništva, zabave in turizma. V njihovem hotelu in konferenčnem 

centru Perla, kjer sta največji plenarni zmogljivosti za 280 in 350 oseb, 

ob tem pa je še nekaj manjših, se je zrvstilo že mnogo poslovnih dogodkov 

tako domačih kot tujih naročnikov, med katerimi prevladujejo Italijani. 

Bližina reke Soče z neštetimi možnostmi vodnih športov, zgodovina 

teh krajev iz obdobja prve svetovne vojne, kratka razdalja do slikovitega 

Krasa ter enogastronomija, s poudarkom na odličnih vinarjih v Goriških 

Brdih, izvrstno dopolnjujejo ponudbo mesta, ki je z bolj oddaljenimi kraji 

najbolje povezano preko tržaškega letališča Ronchi. 

Manjša mesta v senci metropol? 

In kako se lahko relativno majhna mesta – v primerjavi s svetovnimi 

kongresnimi metropolami (ali tudi celotna država), ki jih naročniki srečanj 

radi spregledajo, uveljavijo v krogu ostre konkurence? Najprej mora 

v mestu in med njegovimi prebivalci obstajati želja, da ne ustvarijo 

samo potrebne infrastrukture, temveč tudi živahen utrip in prijetno življensko 

okolje na katerega so sami ponosni, obiskovalci pa ga želijo doživeti. 

Naravne lepote ali kulturna dediščina predstavljajo prednost, 

vendar je nujna tudi lokalna avtentičnost. Nenazadnje pa tudi zelo dobro 

razmerje med ceno in kakovostjo, kar nam v Sloveniji tuji organizatorji 

radi pripišejo. 

Ko infrastruktura že obstaja, je pomemben tudi uglašen pristop do trženja 

tako kongresne, kot tudi splošne turistične ponudbe mesta. Uravnotežen 

razvoj ponudbe, od nastanitvenih zmogljivosti pa vse do prometnih 

(letalskih) povezav, zvišuje konkurenčnost posameznih mest na mednarodnem 

trgu. Med zmagovalce prištevamo tista, ki so bila sposobna 

ubrati holističen pristop pri razvoju destinacije. 

Ta stavek je lahko popotnica za tiste kraje v Sloveniji, kjer napovedujejo 

vlaganja v novo kongresno infrastrukturo. Zavedati se moramo tudi dejstva, 

da je domači trg za ponudnike zelo pomemben, vendar ni neomejeno 

močan, pot do tujih naročnikov pa je bolj težavna in dolgotrajna. V 

tem pogledu se ne moremo primerjati z večjimi državami, kjer nacionalni 

kongres specialistične medicinske stroke po številu udeležencev 

pogosto presega evropski kongres istega združenja. 

Kot že mnogokrat rečeno, pa se možnosti Slovenije in s tem tudi njenih 

kongresnih mest kažejo v tem, da tuji naročniki dogodkov stalno 

iščejo nove kraje, pogosto manj stresne od velemest – skratka, bolj 

prijazne, obvladljive in intimne urbane prostore, ki med drugim lahko 

ponudijo tudi zmernejše cene in bolj pristna doživetja kraja. In vse to 

mi zagotovo imamo! 

Tatjana Radovič, vodja kongresne dejavnosti, Zavod za turizem Ljubljana 

42

Conference Towns in the Spotlight 

Some at Home and 

some just over our Border 

The concept of the 

conference centre is 

rooted in a paradox 

of the late twentieth 

century. On one hand, 

we can see that the 

possibilities of the 

electronic exchange 

of information have 

already called the 

traditional pattern of 

work into question but, 

at the same time, we 

can see growth of global 

events that bring people 

together due to their 

common knowledge 

or professions. From 

a social viewpoint, 

the need for meetings 

and direct contact is 

greater than ever before. 

Sir Norman Foster, a renowned 

British architect from the Foster 

& Partners studio, created, 

among other things, a meetings 

venue project in Valencia and the 

Scottish Exhibition and Convention 

Centre in Glasgow. 

This is also 

happening in our region 

Contemporary communication 

technology is leading us more and 

more towards work in isolation 

but, contrary to this, inquiries 

for new venues for direct ‘faceto-face’ 

discussions are getting 

much stronger. Conferences and 

expert meetings are today an international industry and meeting 

venues are an important acquisition for places entering the 

competitive environment of the global market. As they vie for the 

attention of potential meeting planners, numerous destinations can 

boast new or improved/expanded meeting infrastructure. Investment 

into new meeting venues or proposals for future ones have resulted in 

an almost world-wide pandemonium in the last decade and we should 

be especially aware of its development in Asia. The old continent is not 

static however, despite the fact that we have seen a slight decline for 

some years in the total share of international meeting events. Quite 

close to us, a new medium-sized meeting venue opened in the centre 

of Salzburg a few years ago, while the construction of larger meeting 

venues is planned in the near future in Zagreb and Budapest. 

The search for the definition of a ‘conference town’ 

And what exactly is a ‘conference town’? Can something as complex as 

a ‘conference town’ simply appear? I remembered that the European 

Federation of Conference Towns (EFCT), which recently merged with 

European Cities Tourism (ECT) and now bears the name of European 

Cities Marketing, could offer me a possible definition. Upon its 

establishment a good sixty years ago, the EFCT set up a conditional 

membership prescribing that a city must offer appropriate meeting 

space for at least 300 people set up theatre-style, either in a meeting 

venue or hotel. It should also have high quality overnight accom 

modation for the same minimum number of participants, good traffic 

access, experience in the area of business tourism, the liberal ability to 

cross a national border and should include references of at least five 

implemented international meetings. 

If I touch on the history of specialist ‘auxiliary organisations’ for 

marketing the meetings facilities of cities, which originated at local 

level before national level, I should mention as a point of interest that 

the first convention bureau in the world was set up in Detroit back in 

1896 when a group of local businessmen realised how profitable 

organised group meetings were for their region. The United States surpassed 

Europe in this activity for several decades, with Europe finally 

awakening in the 1960’s, initially through investment in 

infrastructure. The Finnish (originally Helsinki – Finland, 1974) and 

London (1980) convention bureaus are among the oldest and things 

got moving a lot later in Slovenia – in Ljubljana, just over a decade 

ago but with effects only felt at national level three years ago. 

Google rules! 

As I was pondering where to find a definition of a ‘conference town’, 

I typed the terms ‘city for congresses’, ‘city for conferences’ and 

‘city for meetings’ into Google, merely out of curiosity. Limiting the 

search to Europe, a slew of quite similar introductory descriptions 

of numerous destinations appeared, describing all their distinctions, 

with almost identical descriptions in the case of two cities. 

In any case, we see expressions such as ‘ideal, first-rate, excellent... 

city for conferences / congresses / meetings’, which offers 

44

contemporary and versatile 

venues for a variety of events and 

a wide selection of three to five 

star accommodation, a cultural 

experience, varied cuisine, easy 

access – including from abroad, 

experienced meeting planners, 

interesting shopping possibilities 

and good entertainment, all for a 

reasonable price... Among cities 

possessing at least a few of these 

characteristics we find such 

names as Amsterdam, Bergen, 

Trondheim, the Hague, Valencia, 

Leipzig, Gothenborg, Glasgow, 

Turin, Basel, Helsinki, Bilbao, 

Reykjavik, Geneva … and 

Ljubljana. 

A quick look at conference 

towns in Slovenia – 

in the past and today 

We put our capital among the 

three pioneers of Slovenian 

conference tourism, with Bled and 

Portorož. Ljubljana, of course, has 

the status of veteran, for the first 

important event the city hosted 

was the Ljubljana Congress of the 

Holly Alliance back in 1821, when 

key European leaders made their 

political settlement after the 

defeat of Napoleon I, aiming to 

prevent the expansion of the ideas of the French Revolution. The 

interesting aspect of the event was that it lasted four and a half 

months, with representatives of ten nations attending it. Nobody 

would object to such a congress even today, for it not only left political 

agreements in its wake, but also a number of streets, larger squares 

and inns bearing its name – the latter in memory of the emperor’s love. 

To focus on central towns in Slovenia, while future issues of the 

magazine will focus on the coast and the Alps, only three meeting 

destinations really stand out. In addition to Ljubljana (I can't help myself, 

the city is in my blood), there is also Maribor, the second largest city in 

Slovenia, and booming Nova Gorica near the Italian border, arising after 

World War II and which could in jest be called the Slovenian Las Vegas 

for its strongly developed casino and entertainment activities. 

A strike into the essence? 

It is not my intention to list all the conference facilities, advantages or 

deficiencies of these places in detail for each has its own attributes and 

features. Ljubljana is certainly the most recognised internationally, which 

entered the arena in 1981 with the construction of Cankarjev dom as its 

central cultural and meeting venue. In this period it managed to create a 

very solid image for itself as a destination for international scientific and 

expert meetings, though with a partial halt in the years after Slovenian 

independence. Through events in 2004, it managed to win a place for the 

first time among the 50 ‘top international cities’ in the lists of the ICCA 

and UIA international congress associations. The construction of newer 

hotel conference venues has made the offer inviting for an increasing 

number of corporate meetings. The market positioning of the renovated 

Gospodarsko razstavišče (Ljubljana Exhibition and Convention Centre) has 

given the city another meeting venue with a different functionality also 

suitable for larger inter-governmental events such as those hosted by 

Cankarjev dom, which has also been partially ‘rejuvenated’. 

Slovenia has so far hosted international congresses with over 2,000 

participants, which about represents its upper limit and it breathes 

Globtour je podjetje za destinacijski 

management in »incentive« 

agencija, ki ima več kot 

osemintridesetletne izkušnje 

v turizmu. Visoko strokovno 

in inovativno osebje prijazno 

pomaga in strokovno usmerja 

vsak segment dogodka. 

Kontakt: Matjaž Triplat 

Globtour Bled (04) 574 18 21 

E-mail: globtour.bled@globtour.si 

45

easier if there are actually several 

hundred fewer. Once there are a 

greater number of hotels in the 

city, as close to the centre as 

possible – including three star 

hotels, perhaps one deluxe hotel 

and perhaps also a strong 

international hotel chain – an 

increased number of direct flight 

connections, inclusive of discount 

fares, and a larger airport, our 

chances against our strong international 

competition will improve 

considerably. The tourist offer itself 

has improved over the years, with 

new products initiated, and no lack 

of plans and ambitions or a varied 

menu of events. The number of 

open-air activities and the close 

proximity of numerous attractive 

areas that could be the scene 

of social events accompanying 

meetings only add to the value of 

the city, which numerous foreign 

visitors like to describe as ‘cosy’. 

Maribor began especially to prove 

itself as a conference town with 

the help of initiatives from the 

private sector of tourism. Terme 

Maribor’s investment in the 

construction of a contemporary 

conference centre in the Hotel 

Habakuk and smaller conference 

capacities in its other properties 

has given it an opportunity to 

really develop these activities. 

The largest hall in this centre is 

extremely functional and can 

accommodate up to 430 

participants. Smaller facilities, 

in specific faculties, smaller city 

Foto: Zavod za turizem Ljubljana 

Photo: Ljubljana Tourist Board 

hotels, companies and the Narodni dom (a first-rate venue for cultural 

events) round off the offer. The revival of Maribor airport with 

regular connections to European cities, as well as its proximity to the airport 

across the Slovenian-Austrian border in Graz, is also increasingly 

opening this area up 

to foreign clients. The intertwined history in the preserved old city centre 

along the Drava River, its superior culture, attractive winter sports venues 

and the green Pohorje, the excellent thermal and wellbeing products, 

the food and drink (with emphasis on the wine roads) – all enclosed in a 

compact region – can be seen as several of the distinctive features of this 

Styrian metropolis. 

Nova Gorica is another distinctive town – a young place that bears a 

rose in its coat-of-arms and has extensive flowery areas where the 

main engine of tourist development is the HIT Group, one of the largest 

European entertainment providers. HIT is an entertainment-tourism 

group present in numerous areas around Slovenia. One of their 

guidelines is to create a high quality offer for its guests’ leisure 

time and, through an innovative approach in Europe, supplement 

a significant share of the gaming, entertainment and tourist markets. 

In its hotel and Perla conference centre, with the largest plenary 

facility offering capacities for 280 to 350 people, it has already hosted 

numerous corporate meetings for both domestic and foreign clients, 

with Italians prevailing. The numerous water sports possibilities of the 

nearby Soča River, the World War I history of these areas, the short 

distance to the picturesque Karst region and the culinary and wine 

offer with emphasis on the excellent Goriška Brda wine-producers, 

wonderfully supplement the city's offer, which is well-connected to 

more distant areas via Ronchi Airport near Trieste. 

Smaller towns in the shadow of the big cities 

So how can relatively small towns, or even entire countries, that clients 

of meetings often overlook, prove themselves in the sphere of sharp 

competition from global meeting centres? First, there must exist in a 

place and its inhabitants not only the desire to set up the infrastructure 

necessary, but also a lively pulse and pleasant ambience of which they 

are proud and that visitors wish to experience. Natural beauty or 

cultural heritage are advantages, but local authenticity is also a 

necessity. Finally, there should also be a good balance between price 

and quality, which planners gladly ascribe to us in Slovenia. 

Once the infrastructure exists, a solid approach to marketing both 

meetings and the basic tourism offers of the city or town is required. 

A balanced development of offers, from accommodation to traffic 

(airport) connections, increases an individual place’s competitiveness 

on the international market. We consider those able to make a holistic 

approach as winners in the development of the destination. 

This serves only as a guide to those areas in Slovenia forecasting 

investments in new conference infrastructure. We should also be 

aware that the domestic market is very important for meeting planners 

and, while that is limited, the route to foreign clients is more difficult 

and takes longer. In this sense, we cannot compare ourselves to 

larger countries, where national congresses of specialised medical 

professions often exceed the European congress of the same 

association in the number of participants. 

As often mentioned, the chances for Slovenia and its conference towns 

are reflected in foreign clients’ persistent searches for new locations, 

often those less stressful than large cities. In short, more friendly, 

manageable and intimate urban spaces that can offer, among other 

things, a better price and a more genuine experience of the area, 

things that we certainly possess. 

Tatjana Radovič, Congress Manager, Ljubljana Tourist Board 

46

Mi to znamo. Smo mednarodno uveljavljeno podjetje za podroËje 

svetovanja, trženja in managementa v poslovnem turizmu. 

Imamo reπitve za uspeπno trženje kongresnih centrov in destinacij 

ter komuniciranje vaπih kongresov in poslovnih dogodkov. Pridobivamo 

in organiziramo mednarodne kongrese, poslovne dogodke, 

motivacijska sreËanja, razstave in sejemske prireditve, pri Ëemer 

uporabljamo najsodobnejπa znanja in tehnologije sreËanj. 

Pomagamo vam pri upravljanju in vodenju strokovnih in 

znanstvenih združenj. 

Štihova ulica 4,1000 Ljubljana, T+386 (0)1 430 51 03, F +386 (0)1 430 51 04, info@go-mice.eu, www.go-mice.eu

Zavod – Kongresnoturistični urad 

Kongresna Slovenija 

Zavod – Kongresnoturistični 

urad deluje kot 

profesionalni posrednik 

med organizatorji dogodkov 

in ponudniki storitev 

ter podpornimi organizacijami, 

katerim skupni 

cilj je najti čim ustreznejšo 

rešitev za organizacijo 

in izvedbo dogodka. 

Urad je neprofitna organizacija, ki zainteresirani javnosti brezplačno 

nudi strokovne in nepristranske informacije o možnih krajih dogodkov 

in ponudnikih storitev. Med našimi dvainpetdesetimi člani so kongresni 

centri in hoteli, profesionalni kongresni organizatorji (t.i. PCO) in strokovne 

kongresne turistične agencije (t.i. DMC), Zavod za turizem Ljubljana 

ter drugi ponudniki storitev. Slovenska turistična organizacija je 

naš strateški partner. 

Slovenija ima na področju kongresne dejavnosti raznolike možnosti za 

izvedbo dogodkov. Naše prednosti so lahka dostopnost, geografska raznovrstnost 

in bogata kulturna dediščina, odlična ponudba kongresnih 

zmogljivosti, okusna kulinarika, podprta z vrhunsko ponudbo vin, pristna 

gostoljubnost in dobro razmerje med kvaliteto in ceno. 

Ponudnike kongresnih zmogljivosti (kongresni centri, hoteli s konferenčnimi 

zmogljivostmi in prizorišča za posebne dogodke) razvrščamo v 

naslednje geografsko – vsebinske sklope: 

• srečanja v mestih, 

• srečanja na obali in krasu, 

• srečanja v alpskem svetu in 

• srečanja v termalnih centrih. 

Ponudniki kongresnih storitev (PCO, DMC, Event agencije, prevozniki, 

ponudniki tehnične opreme, catering in drugih storitev) so zelo pomemben 

člen pri planiranju dogodka. Vabimo vas, da si ogledate našo 

spletno stran in se obrnete direktno na ponudnike storitev. Če bo odločitev 

pretežka, vam bomo z veseljem svetovali. 

Za vprašanja nam pošljite e-mail na info@slovenia-convention.com 

Podrobnejše informacije lahko najdete na 

www.slovenia-convention.com 

Miha Kovačič, direktor Zavoda – Kongresnoturistični urad 

Terme Olimia 

48

Slovenian Convention Bureau 

Congress Slovenia 

The Slovenian 

Convention Bureau 

is a professional 

intermediary between 

event organisers and 

service providers, 

as well as is supporting 

organisations whose 

common objective is 

to find the most 

appropriate solution 

for organising and 

implementing events. 

The Bureau is a non-profit organisation offering expert and impartial 

information to the interested public free of charge regarding event 

venues and service providers. Our fifty-two members include meeting 

venues and hotels, professional conference organisers (PCO's) and 

destination management companies (DMCs), the Ljubljana Tourist 

Board and other service providers. The Slovenian Tourist Board is our 

strategic partner. 

In the field of meeting activities, Slovenia has a range of opportunities 

to implement events. Our advantages are accessibility, diverse 

geography and rich cultural heritage, our excellent offer of meeting 

venues, our savoury cuisine supported by a superior offer of wine, our 

sincere hospitality and a good relationship between quality and price. 

Meeting venue providers (meeting venues, hotels with conference 

capabilities and venues for special events) can be classified into the 

following geographical-contextual groups: 

• meetings in cities, 

• meetings at the coast and in the Karst region, 

• meetings in the Alpine area and, 

• meetings at thermal resort centres. 

Meeting services providers (PCOs, DMCs, event agencies, transport 

companies and suppliers of technical equipment, catering and other 

services) are an important link in the planning of events. 

We cordially invite you to take a look at our website or to contact one 

of the service providers directly. We will be happy to help you with a 

difficult decision. For further information, please send an email with 

your inquiry to: info@slovenia-convention.com. 

More information is available at: www.slovenia-convention.com. 

Miha Kovačič, Director of the Slovenian Convention Bureau 

Brdo pri Kranju 

49

Kolumna: Tony Carey 

Dokažite 

svojo strokovnost 

Ena izmed najtežjih nalog, 

s katero se sooča organizator 

konference, je, 

kako izmeriti vrednost 

sestanka. Običajno se uspeh 

meri glede na govorice 

in (pogosto pristransko) 

mnenje: »Ljudje so 

rekli, da so uživali.« ali 

»Predsednik je bil zadovoljen.« 

Vendar izvršni direktorji vse pogosteje 

zahtevajo oprijemljive dokaze, 

da je dogodek zagotovil dobro donosnost 

naložbe, in prav načrtovalec 

sestanka je tisti, ki mora upravičiti 

čas in denar, ki ju je porabil. 

Na srečo so zdaj na voljo sistemi 

za ocenjevanje dogodka, ki načrtovalcem 

pomagajo dokazati njihovo 

strokovnost in izmeriti donosnost naložbe. Kot mnogi vidiki vodenja 

konferenc zajema postopek več logičnih korakov, ki se začnejo že v 

zgodnjih fazah priprav in se lahko nadaljujejo več tednov po zaključku 

dogodka. Količinska opredelitev donosnosti naložbe bi zato morala biti 

vključena že v proces načrtovanja. 

Prva naloga je opredeliti deležnike sestanka; to so tisti, ki jim je v interesu 

rezultat sestanka. Ker so to organizacije in ljudje, ki so investirali 

svoj čas, denar ali ugled, si želijo, da bi imelo njihovo prizadevanje nek 

donos. Deležniki so lahko različni, toda med njimi so vedno organizacija 

stranke, pokrovitelji in prisotni – poleg organizatorja, seveda. Če je dogodek 

v Sloveniji, želijo biti vsi – tako ponudnik kraja kot vsi dobavitelji, 

povezani z uspehom, vendar iz različnih razlogov. 

Zadovoljiti toliko različnih interesov je lahko težko, ker samo deležniki 

vedo, kaj želijo doseči. Torej jih je treba v drugi fazi to vprašati. V prijavnico 

za predstavnike lahko vključite ankete, govornikom lahko pošljete 

vprašalnike, se srečate s pokrovitelji, da odkrijete, kaj pričakujejo od 

dogodka. Prisotni so se dogodka udeležili morda zato, da bi pridobili informacije 

ali vzpostavili poslovne odnose; govorniki želijo morda predstaviti 

nove ideje ali srečati potencialne stranke; organizacija želi morda 

motivirati, izobraževati ali nagrajevati; manj znano mesto, kot je na 

primer Maribor, želi morda izboljšati svoj ugled. Zaslužek je včasih drugotnega 

pomena. 

Ko razumemo potrebe deležnikov, je naslednji logičen korak oblikovanje 

dogodka, katerega cilj je zadovoljitev deležnikov. V ta namen se kot 

potrebne lahko pokažejo spremembe zastavljenega programa, na primer 

obisk veličastne Postojnske jame, kjer bodo vsi skupaj, namesto 

nakupovalnega popoldneva v Ljubljani, kjer se bodo vsi razkropili. Poleg 

tega pa je treba vzpostaviti tudi sisteme merjenja. Za pokrovitelje to 

lahko pomeni ugotavljanje, v kolikšni meri so predstavniki osveščeni o 

izdelku, in sicer med dogodkom in po njem. Na primer, za mnenje o 

Sloveniji se jih lahko vpraša, preden prispejo, in ponovno ob odhodu. 

Raziskava lahko poteka v več oblikah: med sestankom je mogoče izvesti 

merjenje na podlagi odziva občinstva ali s pomočjo študentov z vprašalniki. 

Koristno mnenje podajo tudi fokusne skupine. Povratne informacije 

dobimo z naknadnimi anketami. 

V primeru uvedbe izdelkov in prodajnih konferenc so lahko oprijemljivi 

rezultati izraženi na osnovi naknadnih prodajnih rezultatov, ki pa morajo 

biti izmerjeni in nato tudi posredovani načrtovalcu sestanka. Na koncu 

pa je treba vse te informacije analizirati in obdelati, da so podane v 

smiselnem poročilu. Vse to predstavlja dodatno delo za organizatorja 

konference, toda prav on je tisti, ki ima največ koristi od merjenja donosnosti 

naložbe. Zmožnost, da stranki ali šefu posreduje tiskano poročilo, 

v katerem navede, kateri cilji so bili doseženi, koliko denarja je bilo 

prihranjenega in kako je bila izboljšana celostna podoba, je znak za 

pravega strokovnjaka, ki si zasluži povišek ... ali pa vsaj nekaj dni dopusta 

ob magičnem Blejskem jezeru! 

Tony Carey 

Tony Carey je učitelj, govornik in svetovalec na področju 

mednarodnih konferenc. Dosegljiv je na elektronskem naslovu 

tonycarey@psilink.co.je ali na spletni strani www.tonycarey.info 

50

By Tony Carey, CMP, CMM 

Proving 

your Professionalism 

One of the most difficult 

tasks facing a conference 

organiser is how to 

measure the value of 

a meeting. Traditionally, 

success has been based 

on hearsay and (often 

biased) opinion: “People 

said they enjoyed it.” or 

“The chairman was 

pleased.” 

But, increasingly, CEOs are 

demanding tangible proof that an 

event achieved a good return on 

investment (ROI) - and it is the 

meeting planner who must justify 

the time and the money he or she 

has spent. 

Fortunately, there are now 

systems for evaluating an event, 

which help planners prove their 

professionalism and measure ROI 

Like many aspects of conference 

management, the procedure 

involves a series of logical steps 

that start in the early stages of preparation and may continue for 

weeks after the event is over. The quantifying of ROI is something 

that should be threaded into the tapestry of planning. 

The first task is to identify the stakeholders in the meeting; those 

who have an interest in its outcome. This is due to the fact that these 

are the organisations and people who have invested time, money or 

reputation and wish to see a return on this commitment. 

Stakeholders may vary but will always include the client organisation, 

the sponsors and the attendees, as well as, of course, the organiser. 

And for an event in Slovenia, the town or city, the venue and all the 

suppliers will want to be associated with its success, but for varying 

reasons. 

Satisfying such a range of interests can be difficult because only the 

stakeholders know what they hope to achieve. 

Thus stage two is to ask them. 

You can incorporate surveys into the delegate registration form, send 

questionnaires to speakers and meet with sponsors to discover what 

each expects from the event. Attendees may be seeking information or 

business relationships, speakers may wish to present new ideas or meet 

potential clients, the organisation may wish to motivate, educate or 

reward; a less well-known city, such as Maribor, may wish to enhance 

its reputation. Sometimes, making a profit is a secondary motive. 

Once the needs of the stakeholders are understood, it is a logical step 

to design an event that aims to satisfy them. This may involve changes 

to the planned programme, such as for example a visit to the awesome 

Postojna Caves where everyone will be together, instead of a shopping 

afternoon in Ljubljana where they all split up. And systems of 

measurement should be put into place. 

On behalf of sponsors, this may mean researching the delegates for 

product awareness before, during and after the event. For example, 

they can be asked their opinions on Slovenia before they arrive and 

after they depart. 

Research can take many forms. During the meeting measurement 

may be made via audience response systems or by students with 

questionnaires. Focus groups will also furnish useful opinion. 

Follow-up surveys provide feedback. 

For product launches and sales conferences, tangible results may 

be expressed through the subsequent sales figures, but these must 

be measured - and conveyed to the meeting planner. Finally, all this 

information should be analysed and processed into a digestible report. 

All this is extra work for the conference organiser, but it is he or she 

who stands to benefit most from measuring ROI. To be able to present 

a client or a boss with a printed report which shows that objectives 

were achieved, money saved and the corporate image enhanced is the 

mark of a true professional deserving of a pay rise, or at least a few 

days holiday at magical Lake Bled! 

Tony Carey is a trainer, presenter and consultant to the international 

conference industry. He can be reached at tonycarey@psilink.co.je. 

or via www.tonycarey.info 

51

Primeri dobre prakse 

Naslov dogodka: SOA event 2006 

Avtorji: Klemen Dragar, IBM; 

Irena Jelen, Boris Vrhovec, 

Auditoria 

Naročnik: IBM Slovenija 

Izvajalec: Auditoria 

El. naslov nosilca: 

boris.vrhovec@auditoria.si 

Ključne besede: SOA, event, 

dogodek, IBM, Auditoria 

Najprej izberemo pravo ciljno 

skupino glede na vsebino dogodka. 

Nato pripravimo kreativno in 

domiselno vabilo, ki vzpodbudi 

dodatno zanimanje za dogodek. Na 

dogodku poskušamo rdečo nit vabila 

nadaljevati in sporočilo prenesti 

tako, da udeleženci vsebino povezujejo 

z vabilom. 

Takšno vabilo smo pripravili na 

dogodku, ki je bil namenjen vodstveni 

strukturi slovenskih podjetij. 

IBM Slovenija, kot naročnik dogodka, 

Kako nam lahko vabilo 

pripelje več udeležencev? 

je udeležencem predstavil sistem storitveno organizirane arhitekture (SOA). 

Rdeča nit vabila je bila SOA; slive, orehi, ananas. V zaporedju treh dni (dva 

meseca pred dogodkom) je vsak potencialni udeleženec prejel škatlico s slivami 

prvi dan, z orehi drugi dan in s suhim ananasom tretji dan, nepovezano. 

Četrti dan so prejeli še vabilo s podrobnejšimi informacijami o celotnem 

dogodku; kaj, kdaj in kje. 

Vodilo dogodka je bilo spreminjanje miselnosti od neorganizirane do organizirane 

strukture. Začeli smo z nepovezanim vabilom, nadaljevali pa s 

posameznimi delci sistema puzzle. Različne storitve v poslovnih procesih 

(posamezne delce puzzla) smo prikazali kot nesmiselno razporejene delce po 

prostoru. Udeležence smo vodili po različnih prostorih, kjer so postopoma 

dobivali informacije o povezljivosti procesov po sistemu SOA. Na koncu smo 

smiselno povezljivost različnih storitev, ki je bila hkrati glavno sporočilo 

dogodka, prikazali kot enoten proces, kot sestavljen puzzle. 

Dogodek je dobil s strani korporacije IBM (EMEA) posebno priznanje kot 

najbolj inovativen dogodek v Evropi. 

Kako v natrpan kongresni urnik 

vnesti nekaj aktivnosti in svežega 

zraka, se obenem zabavati in skozi 

novo doživetje spoznati tradicijo, 

lepote in znamenitosti Bleda? Za 

mednarodno podjetje Hewlett 

Packard smo našli izvirno rešitev 

– iskanje potopljenega zvona je 

team spirit program, ki temelji na 

lokalni legendi, ki je močno 

povezana z Blejskim jezerom, njegovim 

edinstvenim otočkom in 

zvončkom želja. 

Iskanje potopljenega 

zvona na Bledu 

Udeleženci kongresa so želeli popoldansko animacijo z zmerno aktivnostjo 

in poudarkom na sproščenem druženju. Ponudili smo jim aktivno 

doživetje Bleda skozi izviren scenarij in lokalno zgodbo. Iskanje potopljenega 

zvona je neke vrste lov za zakladom, kjer udeleženci s kolesarjenjem, 

veslanjem, hojo ali kako drugače napredujejo od točke do točke, 

kjer nabirajo delčke sestavljanke, vmes rešujejo uganke, spoznavajo 

lokalne znamenitosti (ste si že kdaj privoščili kremšnito med veslanjem 

po zelenem jezeru?), hkrati pa se v sproščenem vzdušju poglabljajo vezi 

med njimi in krepi komunikacija. Program podjetja HP se je zaključil na 

Blejskem gradu, kjer je udeležence pred večerjo čakalo še kreativno presenečenje 

– skozi daljnogled so morali poiskati začetnice podjetja … in 

jih našli na stavbi Park hotela (PH-HP). Bled je uspešna kongresna destinacija, 

kjer pa je opazno pomanjkanje produktov, ki bi povezali kongrese 

52

Avtor: Matjaž Žnidaršič 

(matjaz.znidarsic@h-bernardin.si) 

Izvajalec: Hoteli Bernardin d.d., 

Portorož, Portorož 28. – 29.9.2006 

Naročnik: Ministrstvo za obrambo 

Republike Slovenije 

Ključne besede: Vladno srečanje 

Neformalno srečanje obrambnih 

ministrov zveze NATO je zahtevalo: 

• Celovit prevzem vseh kapacitet 

kompleksa Hotelov Bernardin 

(complete take-over) 

• Začasno vzpostavitev pisarniških 

prostorov v skupaj 150 hotelskih 

sobah 

• Vzpostavitev začasnih 

pisarniških prostorov na več kot 

700 m 2 površin 

• Postrežbo od 1000 do 1500 hotelskih 

obrokov dnevno v dnevih od 

27.9. do 30.9., skupaj približno 

6000 obrokov 

• Organizacijo vrhunskega sprejema 

za 800 gostov 

• Brezhibno podporo informacijske 

tehnologije in energetike 

• Arhitekturo projekta in signalizacijo 

• Celotni inženiring za vse, kar se 

je odvijalo v prostoru Hotelov 

Bernardin (on-site) 

Primeri dobre prakse 

Neformalno srečanje 

obrambnih ministrov zveze NATO 

Vodenje projekta 

Uspešna izvedba tako zahtevnega projekta z naše strani ne bi bila mogoča, 

če ne bi bil naročnik strokovno tako podučen o projektnem vodenju in tako 

dobro projektno organiziran, kot je bil v tem primeru. Prva ugotovitev: o tem 

primeru ne bi mogli govoriti kot o primeru dobre prakse, če ne bi bil naročnik 

tako dobro organiziran in ne bi do podrobnosti definiral pričakovanj in zahtev. 

Od faze ponudbe in pogajanja do končne pogodbe so projektni tim 

Bernardina predstavljali štirje nosilci, in sicer: vodja projekta – odgovoren za 

namestitev, področje hrane in pijače ter pogajanja; tehnični direktor – odgovoren 

za tehnične zadeve; vodja kongresnega centra – odgovoren za delovne 

prostore in opremo, vodja IT – odgovoren za področje informacijske 

tehnologije. V fazi izvedbe se je tim razširil na nosilce posameznih področji 

po rednih procesnih funkcijah, npr. namestitve po posameznih hotelih, sektor 

hrane in pijače po posameznih restavracijah, zunanji pogodbeni izvajalci … 

Posebnost projekta 

Gre za prvi tako obsežen in kompleksen projekt, kjer je naročnik zahteval 

od Bernardina inženiring vseh elementov, ki so bili vezani na prostor kompleksa 

Hotelov Bernardin. Obseg storitev, ki jih je Bernardin posredoval v 

primerjavi s storitvami, ki jih je sam izvajal, je bilo v razmerju ena proti 

ena. To je bila izjemna izkušnja, ki smo jo zelo uspešno prestali in si prislužili 

najvišje pohvale nad učinkovitostjo in strokovnostjo, kar nedvomno 

dodatno prispeva k ugledu Hotelov Bernardin. Ob pomembnem komercialnem 

učinku smo si pridobili neprecenljive izkušnje. 

Win – Win 

Čeprav win – win v naši družbi predstavlja najpomembnejše načelo, še nikoli 

ni prednost spoštovanja tega načela tako izrazito prišla do izraza kot prav v 

tem primeru. Transparentnost ponudbe in pričakovanj Hotelov Bernardin v 

fazi pogajanj je bila nepogrešljiva in je olajšala postopek zelo težkih pogajanj, 

predvsem kot posledica zahteve po zapiranju prodaje rednim strankam. 

Odstopanje med končnim obračunom in pogodbenim zneskom je bilo pod 

enim odstotkom in dokazuje natančnost skupnega načrtovanja in učinkovitost 

izvedbe, na kar smo ponosni mi in naš naročnik. 

in poslovna srečanja z dogodki, ki 

povežejo udeležence in jih aktivno 

animirajo. Iskanje potopljenega 

zvona je unikaten team spirit 

dogodek in je dodana vrednost 

konferenčne ponudbe na Bledu. 

Primeren je za vse strukture gostov, 

vsebinsko prilagodljiv in cenovno 

dostopen. In nenazadnje, 

združi različne ponudnike turističnih 

storitev na Bledu. 

Ana Peskar 

53

Case Studies 

Event Title: SOA Event 2006 

Authors: Klemen Dragar, IBM; 

Irena Jelen, Boris Vrhovec, 

Auditoria 

Client: IBM Slovenija 

Contracter: Auditoria 

e-mail contact: 

boris.vrhovec@auditoria.si 

Key words: SOA, event, 

happening, IBM, Auditoria 

How can one join several 

activities and fresh air into a busy 

meeting schedule and at the same 

time have fun and, through new 

experiences, get to know the 

traditions, beauty and sights of 

Bled? We found an ingenious 

solution for Hewlett Packard. ‘The 

search for the sunken bell’ is a 

team-building programme based 

on a local legend, strongly 

connected with Lake Bled, its 

unique island and its wishing bell. 

Participants at the meeting 

expressed the wish to have afternoon 

entertainment comprising 

idle activity and an emphasis on a 

relaxed gathering. We offered 

them the opportunity to actively 

experience Bled through an 

How can an Invitation 

attract more Participants? 

First, we need to select the right target group for the event. Then we have 

to prepare a creative invitation that will arouse additional interest for the 

event. Elaboration on the primary point of the invitation must be attempted 

to the event itself, and the message communicated in a way that 

participants link the content of the event with the invitation. 

We prepared exactly such invitation for the event hosting managers of 

Slovenian companies. IBM Slovenija, as the event’s client, presented a 

service oriented architecture (SOA) system to the partcipants. 

The main idea of the invitation was SOA: slive (plums), orehi (walnuts) 

and ananas (pineapple). Two months prior to the event and over the 

course of three days, each potential participant received a box of plums 

the first day, a box of walnuts the next day and dried pineapple on the 

third day, without any explanation or indication. On the fourth day they 

received an invitation with detailed information about the event, with 

venue and time information. 

The event’s guiding principle consisted of a change in thought 

processes, from disorganisation to an organised structure. We began 

with unrelated invitations, followed by the individual pieces of a puzzle 

system. Various services from business processes (the individual 

puzzle pieces) were displayed as absurdly arranged pieces in venue. 

Participants were guided through various spaces, gradually obtaining 

information regarding the association of the processes according to the 

SOA system. Finally, we associated the various services in a logical 

manner, which also represented the key message of the event, shown 

as a standardised process – a completed puzzle. 

The IBM corporation received special recognition, an EMEA award, for 

the event as the most innovative event in Europe. 

The Search 

for the Sunken Bell at Bled 

original scenario, based and a local tale. The search for the sunken bell 

is a type of a treasure hunt in which participants by cycling, rowing, 

walking or other means advance from point to point, collecting parts of 

a puzzle by solving riddles. They learned local sights (have you ever 

offered yourself “kremšnita” (cream pastry) while rowing along a green 

lake?) while at the same time strengthening ties and improving 

communication in a relaxed atmosphere. 

The program for HP finished at Bled Castle, where before dinner, 

yet another creative surprise awaited the participants – a quest to find 

the initials of the company using binoculars ... and finding them on the 

Park Hotel building (PH-HP). 

Bled is a successful meeting destination visibly lacking products, 

connecting congresses and conferences with events, bringing together 

participants and actively entertaining them. The search for 

the sunken bell is a unique team-building event and gives added value 

to conference offers in Bled. It’s suitable for all structures of guests and 

comprises adaptable contents at an affordable price. Last, but not least, 

it combines the efforts of various tourist service providers at Bled. 

Ana Peskar 

54

Case Studies 

Author: Matjaž Žnidaršič 

(matjaz.znidarsic@h-bernardin.si) 

Venue: Hotel Bernardin, Portorož, 

28 – 29 September 2006 

Client: Slovenian Ministry of 

Defence 

Key words: Governmental meeting 

This informal meeting of NATO 

defence ministers required: 

• the complete use of all the 

facilities of the Hotel Bernadin 

complex, 

• the temporary establishment 

of office space in a total of 150 

hotel rooms, 

• setting-up temporary office 

spaces with a surface area of 

over 700 m 2 , 

• catering for 1000 to 1500 hotel 

meals a day on 29 and 30 

September, totalling 

approximately 6000 meals, 

• the organisation of a high-level 

reception for 800 guests, 

• faultless information technology 

and energy support, 

• project architecture and 

signalisation 

• complete engineering of all 

onsite activities in the premises of 

the Hotel Bernardin complex. 

Informal Meeting 

of NATO Defence Ministers 

director, responsible for technical matters; the conference centre 

manager, responsible for working areas and equipment; the IT 

manager, responsible for information technology. During 

implementation, the team expanded its pillars to include individual 

areas of regular process functions such as accommodation among 

individual hotels, the food and beverage sector with individual 

restaurants, external contractors and so on. 

Project Characteristics 

This was an extremely large and complex project in which the client 

demanded from the Bernardin engineering team all the elements 

of the Hotel Bernardin complex. The services contracted out by 

Bernardin, in comparison with services it implemented itself, had a 

ratio of one to one. This was an extraordinary experience, which we 

successfully mastered, earning the highest praise for our effectiveness 

and expertise, and this has undoubtedly positively contributed to 

the Hotel Bernardin complex’s reputation. We acquired invaluable 

experience as well as significant commercial benefits. 

Win-Win 

Although the ‘win-win’ scenario is one of the most important principles 

in our society, never before has an opportunity to observe this principle 

in practice been as marked as in this case. The transparency of the 

offer and the expectations of the Hotel Bernardin complex during the 

negotiation phase were indispensable, facilitating the extremely 

difficult negotiation process, especially as the result of the necessity 

of closing sales with regular customers. 

Deviations between the final and contractual amounts remained 

below 1%, showing accuracy of joint planning and efficiency of 

implementation, something that we and the client are both immensely 

proud of. 

Project Management 

The successful execution of such 

a demanding project would not 

have been possible on our part 

without the client’s expertise in 

project management and its 

effective project organisation. 

Initial findings: In this case, 

we could not speak about good 

practice, if the client had not been 

so well-organised, having precisely 

defined its expectations and 

requirements in detail. 

From the offer and negotiation 

phase to the final contract, the 

Bernardin project team had four 

pillars: the project manager, 

responsible for accommodation, 

food and beverages and 

negotiations; the technical 

55

Načrtovanje korporativnih dogodkov 

Pravočasno 

izberimo lokacijo! 

Na področju organizacije 

dogodkov se srečujemo z 

dvema segmentoma ciljne 

publike. Prvi, večji in 

največkrat dolgoročno 

nastavljeni dogodki so 

kongresi, namenjeni strokovni 

javnosti, drugi segment 

pa so korporativni 

dogodki, ki so namenjeni 

predstavitvam, izobraževanjem 

in promocijam 

podjetij. 

nočitvah in morda celo aktivnostih za udeležence (»team buildingi«, 

športne aktivnosti ...), se število primernih kapacitet nenadoma zmanjša, 

nekatere so že rezervirane in podjetje je prisiljeno spreminjati termine 

dogodkov ali prestavljati dogodke na lokacije, ki jih prvotno niso 

vključili v ožji izbor. Največkrat prav lokacija vpliva na celoten preostali 

del dogodka (velikost prostorov, kulinarika, možnosti nočitev, parkiranje 

za udeležence, športne aktivnosti ob mestu dogodka itd.). 

Pogosto se zgodi, da na lokacijo vpliva tudi vsebina dogodka. Takrat je 

še toliko težje poiskati lokacijo za želeni termin, saj mora podjetje, ki 

dogodek organizira, pretehtati, kaj so prednosti in kaj slabosti lokacije. 

Zato v agencijah, kjer dobro poznamo dobršen del lokacij, dvoran in 

ostalih kapacitet na trgu, lažje svetujemo in se dogovarjamo s konferenčnimi 

ponudniki, ki imajo primeren prostor za planirani dogodek. 

Največkrat je za rezervacijo lokacije potreben ogled, saj podjetja, ki organizirajo 

dogodke zase, vseh lokacij ne poznajo. Fotografije na internetu 

pa tudi niso tisto, kar prepriča. To pomeni, da se mora nekaj ljudi 

iz podjetja (ponavadi to ni le ena oseba) podati na več lokacij in si jih 

ogledati ter nato pretehtati, če jim ustrezajo. To zahteva kar nekaj ur, ki 

bi jih v podjetju lahko pametneje porabili za delo. Tudi ponudniki kapacitet 

nenehno spreminjajo svojo ponudbo (večajo centre, izboljšujejo 

ponudbo ipd.) in te spremembe agencije ves čas spremljamo. Vsak trenutek 

lahko ponudimo atraktivnejše lokacije in prostore, ki so za podjetje, 

ki dogodek organizira, primernejše. 

Če imamo pri rezervacijah lokacij več časa, imamo večje možnosti izbire. 

S tem bo podjetje – organizator dogodka dobil tisto, kar zares želi. 

Podjetja tudi poznajo svoje udeležence in vabljene goste, ki bodo zaradi 

njim primerne lokacije toliko bolj zadovoljni z dogodkom. 

Na uspešno izpeljan korporativni dogodek pa ne vpliva samo lokacija, 

ampak še veliko drugih dejavnikov, o katerih bomo še pisali. Prav zato 

je načrtovanje tako zelo pomembno! 

Maša Pentek, Auditoria 

Za korporativne dogodke je značilno, 

da se le redko načrtujejo za 

več kot pol leta vnaprej. Seveda so 

tudi izjeme, ko podjetja pričakujejo 

nek produkt in imajo tudi predviden 

termin njegove predstavitve 

javnostim. Ali pa gre za konference, 

ki imajo kontinuiteto in se dogajajo 

v istih terminih že nekaj let 

zapored. 

Največkrat pa podjetja dogodke 

planirajo za dva, tri mesece vnaprej. 

Zato imajo težave z rezervacijami 

dvoran, prostorov, namestitev, 

saj pogosto potrebujejo kar 

nekaj časa, da pridejo do pravega 

prostora. Če ob tem načrtujejo večje 

število udeležencev in imajo 

posebne zahteve pri dvoranah, 

Bohinj • Lake Bohinj (Foto/Photo: M. Pentek) 

56

Planning Corporate Events 

Choose your Location 

in Due Time! 

We meet two segments of 

target groups in the area 

of event organisation. 

The first, consisting of 

larger and often longterm 

planned events 

includes congresses or 

conferences designed for 

experts, while the second 

segment covers corporate 

events directed at 

company presentations, 

training and promotions. 

It is characteristic that corporate 

events are only rarely planned 

more than six months in advance. 

Of course, there are exceptions, 

when a company is launching a 

certain product, and thus has also 

foreseen the date of its presentation 

to the public. Or perhaps 

there may be a conference held 

on an ongoing basis, held on the 

same dates several years in a 

row. 

Most often, companies plan 

events two or three months in 

advance. Thus, they encounter 

problems with reservations of 

halls, spaces or accommodation 

as they frequently require quite 

some time to find the right venue. 

If they are planning an event for a 

larger number of participants with 

specific requirements regarding 

halls, overnight stays and perhaps 

even activities for participants 

(team building programmes, 

sports activities, etc.) the number 

of suitable facilities suddenly goes 

down. Some have already been 

reserved and companies are 

forced to change the dates of their 

events or hold the event at a loca- 

tion which was not initially included in their preferred lists. Often it is 

exactly the location which influences the overal remaining part of an 

event (size of spaces, cuisine, overnight capacities, parking for 

participants, sports activities at the event location, etc.). 

Often, the contents of the event also influence the choice of location, 

making it much more difficult to find a location on the desired date as 

the company organising the event must weigh the advantages and 

disadvantages of each location. Thus the agencies, which are familliar 

with the majority of locations, halls and other facilities on 

the market, can better advise and negotiate with conference providers 

who possess adequate venues for a planned event. Many 

times an on-site check is required to reserve a location since the 

company organising an event for itself is not familiar with all the 

locations. Besides, photographs on the internet are not the convincing 

factor. This means that company stuff (frequently several employees) 

must set off to a number of locations to check them and afterwards 

decide on their suitability. This requires quite some time which the 

company could utilise more efficiently. Facility providers very often 

change their offers (increase centres, improve their offers, etc.) 

something, which agencies monitor on an ongoing basis. We are capable 

of offering perhaps a more attractive location and venue at any moment, 

which would be more suitable for a company organising an event. 

If more time is available for the reservation, we have a better selection 

at our disposal. Thus the company – event organiser will receive what it 

actually desires. The company knows its participants and invited guests 

who will, having a more suitable location, be more satisfied with the 

event. 

Not only the location affects the succesful execution of a corporate 

event, but also a number of other factors, about which we will write in 

the future. This is precisely why planning is so very important. 

Maša Pentek, Auditoria 

Bled • Lake Bled (Foto/Photo: M. Pentek) 

57

Tehnološki trendi 

Komunikacija in 

tehnologija na konferencah 

Povsod po svetu, pa tudi 

pri nas, nastajajo novi 

konferenčni in kongresni 

hoteli, saj se v zadnjem 

času povečuje število srečanj 

vseh vrst. Kljub večnim 

finančnim težavam, 

povezanih z izgradnjo in 

obratovanjem, mora vsak 

konferenčni center ustrezati 

določenim standardom 

za kakovostno 

izvedbo konferenčnih 

srečanj. 

Zaradi današnje tehnologije, ki nam omogoča komuniciranje na daljavo, 

lahko tudi v manjših centrih organiziramo najzahtevnejše konference. 

Internet nam s svojo zmožnostjo prenosa podatkov, zvoka in slike omogoča, 

da lahko virtualno povežemo udeležence z vsega sveta s prisotnimi 

v dvorani. Ta možnost je uporabna predvsem za izobraževanje na 

daljavo, na primer za prenos videoslike zahtevnih predavanj, predvsem 

v medicini. Tehnologija omogoča tudi predavanja pomembnih predavateljev, 

ki so praviloma prezasedeni, da bi obiskovali konference po svetu. 

Pred kratkim je bilo čutiti zelo močne trende v smeri tovrstne komunikacije 

»na daljavo«, zaradi katerih so se snovalci konferenc že 

spraševali, če bomo v prihodnosti sploh še potrebovali srečanja. Na 

srečo ni tako, saj tehnologija ne more nadomestiti človeškega stiska 

rok in izmenjave izkušenj. 

To pomeni, da je potrebno tehnologijo uporabiti le kot pomoč pri organizaciji 

konferenc. Naj na kratko omenim razvoj zadnjih dvajsetih let. 

Starejši profesorji se z nostalgijo spominjajo grafoskopskih folij, diapozitivov 

in table »piši-briši«. Takratna organizacija predavanj je zahtevala 

kar dobro logistiko; predavatelji so s strahom predajali svoje materiale 

tehničnemu osebju, saj niso bili nikoli prepričani, da bo prava slika na 

pravem mestu, ali, da bodo svoje diapozitive sploh dobili nazaj. Na srečo 

so prišli računalniki in kmalu za njimi tudi projektorji. Danes so projektorji 

že tako poznani, da si predavatelji ne belijo več glave s tem, kako 

se bo prezentacija projicirala. Lahko se mirno posvetijo vsebini, lahko 

jo popravljajo tik pred predavanjem, na različnih pomnilniških medijih 

pa ustvarijo rezervo. 

Razvoj tehnološke opreme teži k temu, da bi predavatelje še bolj razbremenil 

odgovornosti za prikaz njihove predstavitve. To pomeni, da so 

projektorji tako zanesljivi in vsestransko uporabni, da ne potrebujejo nikakršnih 

predhodnih nastavitev in so sposobni projicirati sliko s kateregakoli 

medija. Poleg projekcijske tehnologije je napredek hiter tudi v 

komuniciranju med udeleženci in predavateljem, komuniciranju med 

celotno konferenco in zunanjim svetom, skratka, tehnologija omogoča 

širše komuniciranje. V tej rubriki se bomo skušali dotakniti novosti, ki 

so že na trgu in splošno uveljavljene, kakor tudi novih trendov, ki mogoče 

nikoli ne bodo v uporabi. Na kratko naj ponudimo nekaj tem, ki jih 

bomo predstavili v naslednjih številkah: 

Komunikacijska tehnologija 

• avdiokonferenčni in prevajalski sistemi, 

• IP – tehnologija, internet, 

• projekcijska in druga AV – tehnologija, 

• programska oprema za organizacijo konferenc in dogodkov, 

• interaktivnost pri konferencah, 

• videokonferenčni sistemi prenosa slike na daljavo, 

• tehnologija za obveščanje udeležencev, 

• zanimivosti iz sveta komunikacijskih »igračk«. 

Proizvajalce in zastopnike vabimo, da v tej rubriki objavijo svoje novosti 

in s tem prispevajo svoj delež. 

Boris Vrhovec, Auditoria 

58

Technological Trends 

Communications and 

Technology at Conferences 

In Slovenia and 

throughout the world 

the number of the 

various types of meetings 

has been growing in 

recent years and new 

conference and congress 

hotels are springing up. 

Despite increased 

financial problems linked 

to their construction 

and operation, each 

conference centre must 

meet defined standards 

for the quality execution 

of conference meetings. 

Modern technology enables us to organise the most complex 

conferences in smaller venues with the aid of remote communication 

technology. The internet and its capacity to transfer data, sound and 

images, allows us to virtually connect participants all over the world 

with those in a hall in real time. This option is predominantly used for 

distance learning, for example the transmission of lectures, especially 

medical ones. Technology also allows important lecturers, who are, 

as a rule, over-booked, to give virtual lectures at conferences around 

the world. A short time ago, one could feel an exceedingly strong 

trend towards such ‘distance’ communications leading to conference 

designers asking themselves whether meetings would still be 

necessary. Luckily, this is not the case, for technology cannot replace 

the human handshake and the exchange of experience. This means that 

technology must only be used as an aid in organising conferencćs. Let 

me just ˇriefly cover the last twelve years. Older professors remember 

the overhead transparencies, slides and dry-wipe boards with nostalgia. 

The organisation of lectures at that time required good logistics and 

lecturers handed their material over to the technical personnel with 

fear, never sure if the right picture would appear in the right place or 

if they would even get their slides back. Luckily, computers appeared 

and, with them, digital projectors. Projectors are so user-friendly 

today that lecturers no longer need to worry about how to project 

their presentations. They can calmly devote themselves to the content, 

which can now be corrected just before the lecture, and they can 

quickly create back-ups on various media just in case. 

Advances in technological equipment are reducing the lecturers’ 

responsibility for the display of their presentations as far as possible. This 

means that projectors can be used reliably and in a versatile manner. They 

do not require advance setup and they are capable of projecting pictures 

from any type of media. In addition to projection technology, progress is 

also being made in communication between participants and lecturers 

and communication with the outside world throughout the conference. 

In summary, technology enables wider communication. In this column, 

we will endeavour to touch on novelties that are recognised on the market 

as well as new trends that may perhaps never be used. In short, we will 

cover several topics, which will be presented in future issues: 

Communications technology 

• audio conferencing and translation systems, 

• IP technology and the internet, 

• projection and other AV technologies, 

• software for organising conferences and events, 

• interaction during conferences, 

• video conferencing systems for transmitting live pictures, 

• technology for informing participants, 

• interesting news from the world of communication ‘toys’. 

We cordially invite manufacturers and representatives to publish their 

novelties in this column, contributing their share. 

Boris Vrhovec, Auditoria 

59

Srečko Koklič 

Kulinarični trendi 

Težko bi našli boljšega 

sogovornika na temo kulinaričnih 

trendov doma 

in v svetu. Redno se udeležuje 

kulinaričnih razstav 

in tekmovanj po svetu. 

Je eden od gonilnih 

organizatorjev Gostinskoturističnega 

zbora 

Slovenije. 

Foto: Vivo Catering 

Zaposlen je na Gospodarski zbornici Slovenije kot svetovalec na Turističnogostinski 

zbornici, Združenju za turizem in gostinstvo. Je sekretar 

Društva gostinskih delavcev in njegovih sekcij. Je tudi ustanovni član in 

sekretar Društva kuharjev in slaščičarjev Slovenije. Posebno čast mu je 

izkazala svetovna kuharska organizacija WACS, ki ga je izvolila za kontinentalnega 

direktorja južne Evrope. Sedaj predseduje članicam WACS 

za južno Evropo, kamor sodijo tudi kuharske velesile Francija, Italija, 

Španija, Portugalska, Hrvaška, Ciper, Grčija, Malta, Romunija, Srbija, 

Črna Gora, Turčija in Slovenija. 

In ne nazadnje je gospod Srečko Koklič človek, ki ob vsaki priložnosti 

s ponosom pove, da je v prvi vrsti kuhar. Poglejmo, kaj nam je zaupal 

o smernicah trenutnih kulinaričnih trendov v svetu. 

»Aktualne so manjše porcije, kombinacija hladno-toplo, nežni okusi, 

uporaba svežih zelišč in dišav, manj pikantnih začimb, reducirane omake, 

peneče omake nenavadnih okusov kot dodatek na krožniku ... Takšni 

so na kratko opisani trendi v kulinariki. 

Predjedi so sestavljene iz različnih skupin živil, komponiranih v celoto, 

pomembna je barvna usklajenost kot enotna jed ali sestavljena v hladno-topli 

kombinaciji. 

Na menije se vračajo čiste, dvojno močne juhe z zanimivimi jušnimi 

vložki, ki so lahko že vloženi v juho ali dodani naknadno. 

Glavna jed je sestavljena iz osnovne, glavne sestavine (različne vrste 

mesa) v kombinaciji s termično obdelano zelenjavo (kuhana, gratinirana, 

sotirana) in svežo zelenjavo, ki predstavlja tretji del glavne jedi na 

enem krožniku. 

Solate, kot jo poznamo Slovenci, v tujini skoraj ni, sveža zelenjava je 

vključena v predjed in tudi v glavno jed. 

Omake različnih okusov (pomarančna, karamelna, vaniljeva, šampanjska) 

se morda za naš okus pripravljajo nekoliko nenavadno z osnovami, 

pridobljenimi z dolgotrajnim kuhanjem (reduciranjem). Ob tem se uporabljajo 

kakovostna živila in nato dodelajo okusi z omenjenimi dodatki, 

zelišči. Seveda ne smemo pozabiti na vrhunska vina, ki zaokrožijo celoto 

okusa omake, ki se nato popelje v meni z izbranim vinom. 

Sladice prihajajo v kombinaciji z različnim testom, sadjem, kremami in 

sladoledom, ki dopolnijo okus in hkrati osvežijo zaključek obeda. Sladoledi 

niso kremasti, bolj so podobni sorbetom ali zmrzlini različnih, včasih 

zelo nenavadnih okusov in kombinacij. 

Tempo dela pa nam žal pogosto omejuje izvedbo opisanega obroka, za 

katerega si je potrebno vzeti čas in temu primerno pripraviti tudi mizo. 

Na pohodu so kombinacije hladno-toplih lahkih obedov in prigrizki 

(snacks), ki zamenjujejo malice in kosila. Vse jedi so pripravljene v obliki, 

ki nam omogoča, da jih lahko zaužijemo stoje in brez pribora, potrebujemo 

le krožnik in papirnato servieto. Čeravno se sliši kot »sendvič 

varianta«, so ti prigrizki pripravljeni izredno domiselno in okusno. Kot 

osnova služijo kruhki različnih oblik in iz različnega testa, nanje pa so 

naloženi sveža ali popečena zelenjava, pečeno meso ali morski sadeži. 

Pri postrežbi obroka, če ta ni med delovnim odmorom, seveda velja izpostaviti 

tudi kozarec izbranega vrhunskega vina, katerega kultura pitja 

v Sloveniji je na zavidljivem nivoju.« 

60

Srečko Koklič 

Culinary Trends 

It would be hard to 

find a better expert on 

the topic of culinary 

trends, both at home and 

around the world. Srečko 

Koklič regularly attends 

culinary exhibitions and 

competitions around the 

world. He is one of the 

pivotal organisers of the 

Catering and Tourism 

Convention held in 

Slovenia. 

He is employed at the Slovenian 

Chamber of Commerce and 

Industry as a consultant in the 

Catering and Tourism Section 

and the Tourism, Hotels and 

Restaurants Association. He is 

also Secretary of the Association 

of Catering Employees and its 

sections. Mr. Koklič is also a 

founding member and Secretary 

of the Association of Slovenian 

Chefs and Confectioners. 

Photo: Vivo Catering 

The World Association of Chefs’ Societies (WACS) bestowed a special 

honour upon him by electing him Continental Director of Southern 

Europe. He now presides over WACS members in southern Europe, 

which includes cooking moguls such as France, Italy, Spain, Portugal, 

Croatia, Cyprus, Greece, Malta, Romania, Serbia, Montenegro, Turkey 

and Slovenia. 

And, last but not least, Mr. Srečko Količ is a person who says with pride 

that above all he is a chef at every opportunity. Let's take a look at what 

he shared with us regarding the directions being taken by the current 

culinary trends in the world. 

»Smaller portions, hot-cold combinations, milder tastes, the use of 

fresh herbs and scents, less spicy herbs, fewer sauces, foamy sauces 

with unusual tastes acting as a supplement on the plate - that's how, 

in a few words, I would describe the current trends in cuisine. 

Appetisers consist of various groups of foods, combined to produce 

a whole where colour co-ordination plays an important role, served 

as a single dish or as a hot-cold combination dish. 

Clear, double strength soups are returning to the menu, with 

interesting southern additions already included in the soup or ready 

to add as a supplement. 

The main dish consists of basic key ingredients (various types of meat), 

in combination with ‘thermally treated’ vegetables (cooked, au gratin 

or sautéed) and with fresh vegetables on the same plate as the third 

part of the main dish. Salads, in forms familiar to us Slovenes, are 

practically non-existent abroad; but fresh vegetables are included in 

both the appetisers and main dishes. 

Sauces of various types (orange, caramel, vanilla or champagne), 

perhaps somewhat unusually for us, are prepared from a base 

acquired through hours of cooking (over a low heat). Quality foodstuffs 

are used, to which the additives and herbs mentioned above are added 

later. Of course, we shouldn’t forget a superior wine that will round 

off the final taste of the sauce, selected from a choice menu. 

Desserts appearing on the horizon are a combination of different 

pastries, fruit, cream and ice cream, supplementing the taste and also 

bringing a freshness to the conclusion of the meal. Ice creams are less 

creamy and are more reminiscent of sorbets, with variations creating 

quite unusual flavours and combinations at times. 

Unfortunately, the pace of work frequently restricts those meals for 

which more time is required, along with a well-set table. Thus, hot-cold 

combinations of light meals and snacks are on the march, replacing 

lunch or morning and afternoon snacks. All dishes are prepared in 

forms that we can enjoy standing up and without the need for eating 

utensils, requiring only a plate and paper napkin. Although they may 

sound like the ‘sandwich variation’, these snacks can be prepared with 

extraordinary creativity and are quite delicious. Bread, in various 

shapes and made from a variety of dough, serves as the base, which is 

then stacked with fresh or fried vegetables, roasted meat or seafood. 

When serving meals other than during a break from work, the rule 

applies, of course, that a glass of superior wine is also served – which 

is a custom at an enviable level in Slovenia.« 

61

Splet in organizacija dogodkov 

Že imate dobro spletno 

ime za svoj dogodek? 

Vsaka spletna prisotnost 

dogodka se začne z izbiro 

spletnega naslova oziroma 

domene. Izbira dobre 

domene bo lahko povečala 

obisk vaše spletne strani 

in s tem prepoznavnost 

dogodka. Toda kakšna 

je dobra domena za 

dogodek? Kaj je boljše: 

slovfestmodelarjev.si, 

slovenski-festivalmodelarjev.si 

ali 

slovenskifestival 

modelarjev.si? 

V vsakem poslu se je potrebno posvetiti 

potrebam stranke in splet 

ne predstavlja nobene izjeme. Na 

spletu stranko predstavlja obiskovalec 

spletne strani. V nadaljevanju 

bom poskusil podati nekaj 

smernic, kako se s pravilno izbiro 

domene lahko čimbolj približamo 

obiskovalcu. 

Pri organizaciji uveljavljenega dogodka 

je delo večinoma lahko. 

Obiskovalcu se bomo najbolj približali, 

če bomo uporabili isto domeno, 

kot je bila uporabljena za 

pretekli dogodek. Velik delež obiskovalcev 

si namreč spletni naslov 

shrani med zaznamke. V primeru, 

da to ni mogoče, pa poskusimo 

slediti vzorcu poimenovanja, 

ki se je uveljavil pri organizaciji 

dogodka v preteklih letih. 

Glavno vodilo pri izbiri nove domene 

naj bo, da si jo je lahko zapomniti. 

To lahko dosežemo na več 

načinov. Eden izmed največkrat 

omenjenih je, da naj bo domena čim krajša. Prednost kratkih domen je 

tudi v tem, da obstaja manj možnosti napake pri vnosu v naslovno vrstico. 

Nekaj koristnih napotkov 

Velikokrat pa zaradi dolgega naziva dogodka, ki je sestavljen iz več besed, 

nimamo možnosti izbire kratke domene. V tem primeru se ponavadi pojavi 

vprašanje, ali v domeni za deljenje besed uporabimo vezaj (dogodek-zvec-besedami.si) 

ali zapišemo vse skupaj brez ločil (dogodekzvecbesedami.si). 

Vsaka izmed različic ima svoje prednosti. Ločevanje besed z vezaji 

pomaga pri boljši uvrstitvi spletne strani v iskalnikih. Različica brez vezajev 

pa je lažje izgovorljiva, kar nam precej olajša komuniciranje. Najboljša 

rešitev v tem primeru je registracija obeh različic domen ter uvedba preusmeritev 

z ene domene na drugo. Ob strošku manj kot 15 eur za enoletno 

registracijo domene s to potezo pridobimo prednosti obeh možnosti. 

Veliko obiskovalcev si domene niti ne poskusi zapomniti, ampak spletno 

stran poišče preko iskalnikov. Prav zato je potrebno upoštevati, da 

iskalniki nadgrajujejo spletne strani z nazivi domen, ki vsebujejo iskane 

ključne besede. To pomeni, da je pri določeni vrsti dogodkov smiselno v 

domeno vključiti tudi naziv kraja ali leto dogodka. 

V okviru tega se je potrebno dotakniti tudi vključevanja kratic v naziv 

domene. Slednje je priporočljivo le, če je kratica uveljavljena v strokovni 

srenji, ki se bo udeležila srečanja. V tem primeru obstaja možnost, 

da bodo kratico obiskovalci vpisali v iskalnik, v nasprotnem primeru 

obiskovalcu le otežujemo delo tako pri poskusu, da si zapomni domeno, 

kot pri njenem vpisu v naslovno vrstico. 

Pojavlja se tudi vprašanje, kakšno končnico izbrati za svojo domeno. 

Odgovor je spet v obiskovalcih. Če je dogodek mednaroden, je primerna 

izbira domene s končnico .com ali .org, v primeru le slovenskega dogodka 

pa je primerna izbira končnice .si 

Da nam domene ne bi ukradli 

Za konec še opozorilo glede ugrabljanja domen. V primeru dogodkov 

obstajata dve osnovni možnosti. Zavedati se moramo, da domene v bistvu 

nikoli ne kupimo, ampak jo najamemo za določeno časovno obdobje. 

Ko to časovno obdobje preteče, je domena spet na voljo za registracijo, 

kar v primeru, ko je na tej domeni veliko obiska, dobro izkoristijo 

nepridipravi. Tako so leto dni po koncu svetovnega kongresa čebelarjev 

v Ljubljani domeno apimondia2003.com registrirali ponudniki pornografskih 

vsebin in objavili spletno stran s svojimi vsebinami. 

Druga možnost »ugrabitve« domen pa je, da nepridipravi izkoristijo 

svojo priložnost z dobrim predvidevanjem. Če se dogodek ponavlja v 

enakih intervalih in uporablja obliko domene, ki vključuje ime dogodka 

ter leto, lahko nekdo registrira domeno z namenom, da jo bo kasneje 

dražje prodal naprej. Vse zgoraj našteto nam kaže, da je smiselno domeno 

registrirati takoj na začetku projekta, čeprav morda še ne potrebujemo 

spletne strani. Nekaj vloženega truda in razmislek glede domene 

na samem začetku lahko kasneje prihrani marsikatero težavo ter 

tudi poveča obisk naše spletne strani. 

Uroš Čimžar, RSKLAN.com 

62

The Web and Event Organisation 

Is Your Web 

Address Effective Enough? 

The Web presence of 

each event begins with 

the selection of a website 

address or domain name. 

The choice of a good 

domain can increase the 

visits to your website and, 

thus, the awareness of 

the event. However, what 

makes a good domain 

name? Which of the 

following is better: 

slovfestdesigners.si, 

slovenian-festival 

designers.si or slovenian 

festivaldesigners.si? 

In every business, it is necessary to focus on the needs of your 

customers, and the Web is no different. The Web host presents our 

website to visitors. We will endeavour to provide some guidelines on 

how to get as close as possible to visitors through the correct choice 

of domain name. 

The organisation of an established event is easy, to a large extent. 

We can reach visitors as closely as possible by using the same domain 

used for previous events. A large percentage of visitors simply save our 

website addresses among their bookmarks. If this is not possible, then 

we should attempt to follow a sample of the name used in organising 

the event in previous years. 

The chief guideline in the choice of a new domain should be to make 

it one that is easy to remember. We can do this in a number of ways. 

One of the most frequent is to select as short a domain name as 

possible, which also reduces of the likelihood of mistakes occurring 

when typing the name into the address bar. 

Several useful tips 

Due to an event having a long name, perhaps several words, we 

frequently do not have the option of choosing a short domain. In this 

case, the question often arises whether dashes should be used to 

separate the words (event-word-word-word.si) or if all the words should 

be written together without separators (eventwordwordword.si). Each 

version has its advantages. The separation of words with separa- 3 tors 

improves its ranking in the result pages of search engines. 

63

Versions without separators, 

however, are easier to pronounce, 

making it easier to communicate 

them to others. The best solution 

in this case is to register both 

versions of the domain and set 

one up as a parked domain for 

the website. At an annual cost of 

under €15 for the registration of 

a domain, this option allows us to 

enjoy the advantages of both. 

Many visitors do not even attempt 

to remember domains, but simply 

search for a website using search 

engines. For this reason, one must 

realise that search engines 

respond well to websites with 

domain names containing the 

sought after key search terms. 

This means that, for specific types 

of events, it is sensible to include 

the name of the place or the year 

of the event in the domain name. 

It is also necessary to cover the 

use of an acronym in the domain 

name. This is only recommended 

if the acronym is a recognised 

term in the expert community who 

will be attending the event. If this 

is the case, then it is possible that 

visitors will enter the acronym 

as a search term; if not, we only 

interfere with peoples’ ability to 

remember the address, as well 

as its entry in the address bar. 

Another question arising is the 

choice of suffix of one's domain 

name. Again, the answer depends 

on the visitors. If the event is an 

international one, a domain ending 

.com or .org should be chosen; 

if it is only a Slovenian event, 

the ending should be a .si suffix. 

Beekeepers’ Congress in Ljubljana, the domainprimondia2003.com was 

registered again by a provider offering pornographic content, publishing 

their website and its contents under that domain name. 

The second possibility of ‘hijacking’ a domain consists of hijackers 

exploiting opportunities provided by good forecasting skills. If an event 

appears at regular intervals and uses a domain that includes the name 

and year of the event, then people can register that domain in advance 

with the intention of reselling it at a higher price. All this indicates that it 

is wise to register the domain as early as possible, even if the website 

might not be needed immediately. A bit of investment of effort and 

thought regarding domains from the start may save quite a bit of trouble 

later and also increase the number of visits to your website. 

Uroš Čimžar, RSKLAN.com 

How to prevent 

someone stealing 

your domain name? 

Finally, a word of caution regarding 

the hijacking of domains: two 

things may occur in the case of 

events of this sort. We must 

remember that domains, in 

essence, are not purchased. They 

are simply leased for a defined 

period of time. When this period 

expires, the domain becomes 

available for registration once 

again and, if it was highly visited, 

that would make it sensible to take 

advantage of this traffic. For 

example, a year after the World 

64

Organizacija kongresnih in incentive dogodkov je velik logistični izziv. 

Kako prepeljati številne udeležence do kraja vašega dogodka ? 

Adria Airways, slovenski nacionalni prevoznik, omogoča zanesljiv, hiter in udoben prevoz na svojih rednih linijah, s 

katerimi povezuje Ljubljano s 24 evropskimi mesti ter vas večkrat dnevno popelje do glavnih evropskih letalskih stičišč. 

S pridružitvijo največjemu globalnemu letalskemu združenju Star Alliance vam zagotavljamo 

dostop do svetovne mreže poletov 17 letalskih prevoznikov, ki z več kot 16.000 leti dnevno povezujejo 855 destinacij v 

155 državah. Ob usklajenih voznih redih, prijavi na let do končne destinacije in udobju letaliških salonov je pot do cilja 

prijetno doživetje. 

Z bogatimi dolgoletnimi izkušnjami uspešno organiziramo charter prevoze 

za najzahtevnejše domače in tuje kupce. 

Za udeležence in spremljevalce kongresnih in incentive dogodkov nudimo prevoz na rednih linijah po 

ugodnejših pogojih. 

Poiščite nas, veselimo se sodelovanja z vami! 

Prodaja redni promet + 386 1 3691317 

Prodaja charter letov + 386 1 3691252 

E-mail: events@adria.si 

www.adria-airways.com

Trženje v kongresnem turizmu 

MICE-marketing: 

kako se ga lotiti? 

Ali bi želeli zasloveti kot 

gostitelj mednarodne 

konference in udeležence 

s celega sveta s ponosom 

povabiti v katerega od 

čudovitih slovenskih kongresnih 

središč? Mislim, 

da je odgovor na to vprašanje 

za večino potencialnih 

organizatorjev srečanj 

jasen. Vendar – ali 

to vprašanje slovenski 

kongresni ponudniki že 

znamo postaviti pravim 

osebam, ob pravem času 

in na učinkovit način? 

Kongresna ali MICE (Meetings – 

sestanki, Incentives – motivacijska 

potovanja, Corporates – poslovna 

srečanja, Exhibitions – 

razstave, sejmi) dejavnost pomeni 

organizacijo komunikacije. Nagel 

gospodarski razvoj, širitev mednarodnih 

integracij, razvoj znanosti 

in sama globalizacija so ključni 

dejavniki, ki so aktivno sprožili 

potrebe po hitri izmenjavi informacij 

in utrjevanju mednarodnih 

odnosov med državami ter med 

posameznimi poslovnimi subjekti. 

Motivi in razlogi za srečanja so 

različni. Lahko so povezani s širjenjem 

znanja, z izmenjavo izkušenj, 

z urejanjem pravic in obveznosti, 

z oblikovanjem zakonov, s 

širitvijo političnih programov ali 

tudi z zabavo (Peterlič, 2003). MI- 

CE-dejavnost je torej izredno 

kompleksna in raznolika veja turistične 

panoge. Zaradi hitre rasti, 

donosnosti in širših gospodarskih 

učinkov slovi kot zelo privlačna. 

Rezultati tega se kažejo v opa- 

znem in stalnem večanju obsega ponudbe kongresnih kapacitet in storitev 

tudi v slovenskem prostoru, kar po eni strani stopnjuje konkurenco, 

po drugi strani pa povečuje potrebo po sodelovanju in skupnem nastopu 

na mednarodnem trgu. 

Tri ciljne skupine organizatorjev srečanj 

Kot zanimivo izhodišče za razmišljanje o možnostih trženja MICE-storitev 

bi lahko vzeli rezultate raziskave, ki jo je leta 2004 v okviru kongresne 

borze IMEX izvedla revija CIM. Ti so med drugim pokazali, da večina 

(68,46 odstotka od 1000 vprašanih) prirediteljev najraje sodeluje s svojimi 

izbranimi partnerji – z uveljavljenimi in preverjenimi kongresnimi 

hoteli ter z nekaterimi agencijami oziroma PCO-ji. Zanimiva je tudi ugotovitev, 

da 61,54 odstotka vprašanih organizatorjev sprejme višjo ceno 

storitev po načelu »raje izberem lokacijo (hotel, kongresni center), ki 

ga poznam in mu zaupam«. Ni presenetljivo, da je 78,48 odstotka prirediteljev 

pritrdilo, da sta poleg stroškov odločilnega pomena prav zaupanje 

in zvestoba (Zidanski, 2005, str. 38). 

Trženjskega komuniciranja s potencialnimi organizatorji srečanj se je 

torej potrebno lotevati segmentirano in zlasti slediti zakonitostim neposrednega 

trženja, ki temelji na odnosih, ter osebne prodaje. Osnova 

vsakega trženjskega pristopa je v prvi vrsti skrbno načrtovanje ciljnih 

segmentov, ki se razlikujejo po mnogih specifičnih značilnostih, zato jih 

je potrebno na trgu obravnavati posamično ter k njim pristopati na različne 

načine. V MICE-industriji pri tem lahko pomagamo s tematsko 

razvrstitvijo kongresnih prireditev. Tako lahko govorimo o treh ciljnih 

skupinah potencialnih organizatorjev srečanj. Prva skupina so organizatorji 

znanstveno-strokovnih prireditev, ki so praviloma člani različnih 

V Sloveniji imamo veliko novih kongresnih kapacitet: dvorana Jupiter, Sava Hoteli Bled. • A number 

of new meeting venues are available in Slovenia: the Jupiter Hall, the Sava Hotel Group in Bled. 

66

strokovnih, gospodarskih ali interesnih 

združenj. Velikokrat so to 

predstojniki, profesorji in raziskovalci 

na fakultetah, inštitutih ali v 

bolnišnicah. Po navedbah mednarodne 

organizacije ICCA je za 

znanstveno-strokovna srečanja 

značilno, da prav vsako interesno 

združenje organizira srečanja, da 

se srečanja ponavljajo in da se destinacije 

menjajo. Čeprav destinacijo 

izbere mednarodna organizacija, 

pa mora pobudo za organizacijo 

srečanja v določeni državi vedno 

podati lokalen član. Pri pridobivanju 

znanstveno-strokovnih 

prireditev je tako pomemben stik 

s slovenskimi strokovnjaki, zlasti 

s tistimi, ki so včlanjeni v različna 

mednarodna združenja. 

Drug segment so organizatorji 

gospodarsko-podjetniških prireditev. 

Po določilih mednarodne organizacije 

ICCA je zanje značilno, 

da se večkrat vračajo na isto lokacijo, 

da podjetja sama izbirajo destinacijo 

in da so srečanja manjša, 

na razpolago pa je več finančnih 

sredstev. Organizatorji takšnih 

srečanj so največkrat oddelki trženja 

in kadrovske službe. Kar 

petdeset odstotkov podjetij nikoli 

ne organizira srečanj v državah, v 

katerih nimajo predstavništva. 

Ravno zato je ključnega pomena 

vzpostaviti stik s predstavništvi tujih 

podjetij v državi in preko njih 

pridobiti kontakte v matičnem podjetju 

oziroma v drugih predstavništvih, 

predvsem v državah, ki za 

kongresnega ponudnika predstavljajo 

ciljne trge. Takšen pristop bo 

omogočal pridobivanje regijskih 

srečanj in motivacijskih potovanj. 

V tretjo skupino lahko uvrstimo 

organizatorje prireditev vladnih in 

političnih organizacij. To so predstavniki 

različnih ministrstev, državnih 

uradov, tujih veleposlaništev, 

mednarodnih političnih integracij, 

inštitucij Evropske unije 

ipd. Srečanja vladnih in političnih 

organizacij so vedno zelo natančno in strogo načrtovana, povezana s 

togim državnim protokolom, medijsko odmevna ali velikokrat tudi tajna, 

predvsem pa operativno in izvedbeno zelo zahtevna. Za pridobivanje 

tovrstnih prireditev so pomembni stiki z različnimi uslužbenci v 

javni upravi, katerih kontaktne podatke lahko zelo enostavno poiščemo 

tudi na internetu. 

Posebna ciljna skupina, ki ni povezana s klasifikacijo kongresnih prireditev, 

pa so t.i. PCO-ji (Proffesional Congress Organizer), AMC-ji (Association 

Management Company) in DMC-ji (Destination Management 

Company). To so posredniki med prireditelji srečanj in kongresnimi hoteli 

ali kongresnimi centri. Velikokrat so v odnosu do kongresnega naročnika 

odločilen vmesni člen pri iskanju in izbiri lokacije prireditve. 

Tudi s to skupino poslovnih partnerjev je smiselno vzdrževati pristne in 

dolgoročne poslovne odnose. Velika podpora celovitemu neposrednemu 

trženju so seveda kakovostne baze podatkov o kupcih, ki naj bi bile po 

možnosti podprte z informacijsko tehnologijo CRM. 

Kako do informacij o potencialnih strankah? 

Informacije o potencialnih strankah in dogodkih je možno pridobivati 

tudi s pomočjo spremljanja vrste množičnih medijev (obvestila, oglasi in 

vabila k udeležbi na različnih konferencah, prispevki iz gospodarstva, 

članki v strokovnih revijah, internet itd.). Lastno prodajno osebje je potrebno 

motivirati k učinkovitemu in ažurnemu zbiranju notranjih podatkov 

o potencialnih naročnikih, s katerimi imajo kakršenkoli kontakt. Veliko 

informacij je mogoče pridobiti tudi preko predstavništev STO v tujini 

in tudi preko članstva v mednarodnih združenjih, ki razpolagajo z bazami 

podatkov o mednarodnih dogodkih in njihovih organizatorjih. 

Kako napolniti vse kongresne stole preko celega leta? 

• How to have every seat occupied throughout the year? 

67

Članstvo v mednarodnih združenjih 

vpliva na prepoznavnost posameznega 

MICE-ponudnika v tujini, 

prinaša pa mu tudi možnost dodatnega 

izobraževanja kadrov. Najpomembnejši 

dve organizaciji sta IC- 

CA (International Congress & Convention 

Association) in MPI (Meeting 

Proffessionals International). 

V prvi vrsti je predvsem nujno tudi 

članstvo v nacionalnem kongresnem 

uradu, ki je pomemeben vir 

informacij in pomeni povezavo z 

akterji doma in v tujini. 

Največji kongresni ponudniki se 

pod pokroviteljstvom kongresnih 

uradov praviloma udeležujejo tudi 

specializiranih MICE-borz in sejmov 

v tujini, ki so idealna priložnost 

za navezovanje poslovnih 

kontaktov, omogočajo osebna srečanja 

s potencialnimi kupci in tudi 

koristne stike s konkurenti. Glavni 

evropski sejemski dogodki te vrste 

so IMEX Frankfurt (The Worldwide 

Exhibition for Incentive Travel, 

Meetings and Events), EIBTM Barcelona 

(Eeuropean Incentive Business 

Travel and Meetings), BTC 

Firence (Borsa internazionale del 

sistema Congressuale ed Incentive) 

in EMIF Bruselj (European Meeting 

Industry Fair). 

Podpora neposrednemu trženju 

mora biti seveda tudi dejavnost 

oglaševanja in odnosov z javnostmi. 

Oglaševanje kongresnih kapacitet 

je priporočljivo zaradi 

ustvarjanja prepoznavnosti in podobe 

blagovne znamke destinacije. 

Organizator srečanja pa je v 

končni fazi tisti, ki je z vidika MI- 

CE-ponudnika najpomembnejši in 

pri katerem je poleg začetnega 

zanimanja potrebno vzbuditi predvsem 

zaupanje. Kongresni organizator 

si želi, da bi bil njegov dogodek 

odmeven in uspešen ter da bi 

udeleženci odšli zadovoljni. Seveda 

je to v končni fazi prva in najboljša 

reklama. 

Avtorica Elvira Krupič, 27 let, je doma na Bledu, zaposlena v službi za 

prodajo in marketing v Sava hotelih Bled kot vodja kongresnega trženja, 

po izobrazbi univerzitetna diplomirana ekonomistka – diplomirala 

je na Ekonomski fakulteti v Ljubljani leta 2006 na temo »Možnosti trženja 

MICE-dejavnosti v Sava hotelih Bled«. 

»Pred nekaj leti sem se še kot študentka udeležila ene od diskusij o turizmu, 

ki jih večkrat na leto organizira dr. Tanja Mihalič na Ekonomski 

fakulteti v Ljubljani. Tema je bil kongresni turizem, o katerem takrat nisem 

vedela še čisto nič. Predavala sta nam gospod Srečo Peterlič in 

gospod Gorazd Čad, dva izmed vodilnih slovenskih strokovnjakov s tega 

področja. Radovedno sem ju poslušala, niti slučajno pa takrat nisem 

vedela, da bom o tej temi kasneje celo pisala v svoji diplomski nalogi in 

da se mi bo kmalu ponudila priložnost, da svojo kariero začnem ravno v 

tej t.i. kongresni industriji. Vendar me je prav kongresna industrija zelo 

hitro povsem zasvojila. Ena od prelomnic je bila zame gotovo tudi udeležba 

na lanski poletni kongresni šoli EFCT v Berlinu, kjer sem ugotovila, 

da je delo na tem področju v Sloveniji za vsakogar ogromen izziv. 

Nešteto je še neizkoriščenih možnosti in ravno to je tisto, kar privlači.« 

Uporabljeni viri in literaura: 

1. Elvira Krupič: Možnosti Trženja MICE dejavnosti 

v Sava Hotelih Bled. Diplomsko 

delo. Ljubljana: Ekonomska fakulteta, 

2006. 

2. Srečo Peterlič: Prosojnice predavanja o 

Kongresni dejavnosti, 2003. 

3. Majda Zidanski: Kongresna dejavnost – 

Organizacija kongresov. Bled: Albatros, 

2005. 

Elvira Krupič 

Kongres je organizacija komunikacije med ljudmi. 

• A meeting is the organisation of communications among people. 

68

Marketing in the Meetings Industry 

MICE Marketing: 

How to go about it? 

'Would you like to be 

known as a host of 

international meetings, 

proudly welcoming 

participants from all over 

the world to one of the 

wonderful Slovenian 

meeting venues?' I am 

certain that the answer 

to this question is clear to 

the majority of potential 

organisers. Nevertheless, 

the question is whether 

providers of Slovenian 

meeting venues know 

how to contact the right 

people, at the right time 

and in the right way. 

Meetings or MICE activities 

(Meetings - meetings, Incentives – 

incentive travel, Corporates – 

business gatherings, Exhibitions – 

exhibitions, fairs) cover the 

organisation of communications. 

Rapid economic development, 

the expansion of international 

integration, the development of 

science and globalisation are key 

factors that have actively triggered 

a need for rapid information 

exchange and a reinforcement 

of international relations between 

nations and individual business 

bodies. The motives and reasons 

for meetings vary. They can be 

directed towards expansion 

of knowledge, the exchange of 

experience, the arrangement of 

rights and obligations, the shaping 

of legislation, the broadening of 

political programmes or even 

entertainment (Peterlič, 2003). 

MICE activities are thus an extraordinarily complex and varied line of 

tourism. Due to their rapid growth, profitability and wider economic 

effects, they are considered quite attractive. The results are reflected in a 

visible and ongoing increase in the scope of offers for meeting capacities 

and services in Slovenia, which steps up competition on the one hand and, 

on the other, increases the need for co-operation and a joint approach on 

the international market. 

As an interesting starting point for thought on the possibilities of 

marketing MICE activities we could use the results of a study carried 

out by CIM magazine in 2004 within the scope of the IMEX meetings 

exchange. Among other things, the results show that the majority 

(68.46% of 1000 surveyed) of organisers prefer to co-operate with their 

chosen partners – namely with validated and verified hotels and with 

several agencies, or PCOs. The discovery that 61.54% of the organisers 

surveyed will pay a higher price for services following the rule that 

“I'd rather choose a location (hotel, meeting venue) that I know and 

trust” is also quite interesting. It is not surprising that 78.48% of the 

organisers confirmed that, in addition to costs, it is trust and loyalty 

that prove to be of key importance (Zidanski, 2005, p. 38). 

Three target groups of meeting organisers 

Marketing communications with potential congress organisers must 

therefore be handled by segment, especially following the principles of 

direct marketing, which is based on relationships and personal sales. 

The basis of each marketing approach firstly consists of the careful 

planning of the target segments, which differ in numerous specific 

characteristics, making it necessary to treat them individually and 

utilise various approaches. In the MICE industry, we can aid our 

endeavours by thematically ranking meeting events, and so we can 

Domina Grand Media Hotel 

70

speak of three target groups of 

potential congress organisers. 

The first group are the organisers 

of scientific/expert events who 

are, as a rule, members of various 

expert economic or interest 

groups. Often these are heads, 

professors and researchers at 

faculties, institutes or hospitals. 

According to information from the 

international organisation ICCA, 

a distinguishing feature of 

scientific/expert meetings is that 

each interest group organises 

meetings and that these meetings 

are held on a repetitive basis, with 

changes of destination. Although 

an international organisation 

chooses the destination, the offer 

for the organisation of the event in 

a specific country should always 

be entrusted to a local member. 

When acquiring scientific/expert 

events, contact with Slovenian 

experts is important, particularly 

those who are members of 

various international associations. 

The second segment consists 

of the organisers of economic/ 

corporate events. ICCA defines 

these as events that frequently 

return to the same location, 

where companies themselves 

choose the destination and where 

the meetings are smaller and with 

more financial funding available. 

Organisers of these meetings are 

often marketing departments and 

personnel offices. Fifty per cent of 

companies decline to organise 

meetings in countries where they 

do not have a representative 

office. This is why it is of primary 

impor- 6 tance to establish 

contact with the representative 

offices of foreign companies 

within countries and, through 

them, obtain contact with their 

parent companies or other 

representative offices, particularly 

in countries representing target 

markets for suppliers of the 

meetings industry. Such an approach will enable the acquisition 

of regional meetings and incentive trips. 

We can classify the organisers of events for state and political 

organisations as the third group. These are the representatives 

of various ministries, state administrations, foreign embassies, 

international political integrations, European Union institutions and so 

on. Meetings of state and political organisations are always extremely 

precise and strictly planned and associated with rigid state protocols. 

They either have wide media coverage or are often in secret, and they 

are especially demanding in terms of operatives and implementation. 

To obtain such events, contacts with various civil servants in public 

administration are of extreme importance, and those contact details 

can quite easily be found on the internet. 

Special target groups, not associated with this classification of meeting 

events are the so-called PCOs (Professional Meeting Organisers), 

AMCs (Association Management Companies), and DMCs (Destination 

Management Companies). These serve as intermediaries between 

congress organisers and congress hotels or meeting venues. They 

often represent an excellent go-between in the relationship with the 

client in the search and selection of event locations. It is also advisable 

to maintain genuine and long-term business relationships with this 

group of business partners. Of course, quality databases on customers 

are a good support for your entire direct marketing activity, which 

should be supported using CRM information technology if possible. 

How to acquire information on potential customers 

Information on potential clients and events can also be obtained by 

monitoring the numerous varieties of media available (announcements, 

advertisements and invitations to participate in various conferences, 

Predsedniški apartma, Grand Hotel Toplice • Presidential suite, Grand Hotel Toplice 

71

economic contributions, articles 

in professional journals, the 

internet, etc.). One must motivate 

one's own sales people to the 

effective and concurrent collection 

of internal data on all potential 

clients with whom one has 

any contact. A great deal of 

information can also be • A 

meeting is the organisation of 

communication among people. 7 

obtained from STO representative 

offices abroad and through 

membership of international 

associations who possess 

databases on international events 

and their organisers. Membership 

of international associations is 

beneficial for raising the standing 

of an individual MICE provider 

abroad, as well as providing the 

possibility of additional training 

for personnel. The two most 

important international 

associations are ICCA (the 

International Congress & 

Convention Association) and 

MPI (Meeting Professionals 

International). Membership of 

a national convention bureau is 

also important, providing an 

important source of information 

and connections with active 

entities both at home and abroad. 

As a rule, the largest meeting 

venue providers also participate 

in the sponsorship of convention 

bureaus in specialised MICE 

exchanges and in fairs abroad, 

which are an ideal opportunity to 

establish business contacts and 

personal meetings with potential 

customers – as well as giving 

useful contact with competitors. 

The main European fair events of 

this type are IMEX Frankfurt (The 

Worldwide Exhibition for Incentive 

Travel, Meetings and Events), 

EIBTM Barcelona (European 

Incentive Business Travel and 

Meetings), BTC Florence (Borsa 

internazionale del sistema 

Congressuale ed Incentive) and 

EMIF Brussels (the European 

Meeting Industry Fair). 

Support to direct marketing must, 

naturally, include advertising and 

public relations activities. 

Advertising meeting venues 

is recommended to create 

awareness and brand name 

destinations. From the viewpoint 

of a MICE provider, the congress organiser is the most important 

factor in the final phase, in whom one must also awaken trust as well 

as initial interest. The meeting organiser wants their event to be a 

resounding success and wants participants to leave pleased. Of course, 

this is ultimately the best form of advertising. 

Literary sources: 

1. Krupič Elvira: Možnosti Trženja MICE-dejavnosti v Sava Hotelih Bled (Possibilities of 

Marketing MICE Activities at the Sava Hotel Group in Bled). Diploma thesis. Ljubljana: 

Faculty of Economics, 2006. 47 pages. 

2. Peterlič Srečo: Prosojnice predavanja o Kongresni dejavnosti (Transparencies from 

a lecture on Meeting Industry Activities), 2003. 

3. Zidanski Majda: Kongresna dejavnost – Organizacija kongresov. Bled (Meeting Industry 

activity – Organisation of Congresses in Bled): Albatros, 2005. 115 pages. 9 April. 

Elvira Krupič 

(Author: Elvira Krupič, 27, from Bled, worked in the Sales and 

Marketing Office of the Sava Hotel Group in Bled as Congress 

Marketing Manager. She has a BSc in Economics and graduated from 

the Faculty of Economics in Ljubljana in 2006 with the thesis: 'Možnosti 

trženja MICE-dejavnosti v Sava Hotelih Bled' (Possibilities of Marketing 

MICE activities at the Sava Hotel Group in Bled). Several years ago, as a 

student, I attended an EF discussion on tourism organised by Dr Tanja 

Mihalič at the Faculty of Economics in Ljubljana. The topic consisted of 

the meetings industry, a topic that I had no knowledge whatsoever of at 

the time. Mr Srečo Peterlič and Mr Gorazd Čad, two of the leading 

Slovene experts in this field, gave lectures. I listened with great 

interest, not knowing then that I would later write my diploma thesis 

on this topic and that I would soon be given an opportunity to begin my 

career in precisely this field, the so-called meetings industry. 

Nevertheless, it was precisely the meetings that quickly took me over. 

One of the turning points for me was surely my participation in last 

year's EFCT summer congress school in Berlin, where I established 

that work in this field in Slovenia was a great challenge for everyone 

involved. Numerous possibilities remain that are not yet exploited and 

this is what I find so enticing. 

Mestni muzej Ljubljana • Ljubljana City Museum 

72

Kongresna statistika 

Slovenska 

industrija srečanj 2005 

Na podlagi statistike 

Kongresnega urada Slovenije, 

pridobljene od 

glavnih ponudnikov kongresnih 

kapacitet v letu 

2005 (brez univerz, ipd.), 

je bilo v Sloveniji organiziranih 

6.505 dogodkov, 

od tega 21 % mednarodnih 

oz. slovenskih dogodkov 

z mednarodno udeležbo. 

Upoštevajoč to dejstvo, 

vrsto dogodka 

(združenje, podjetje, politično), 

trajanje dogodka 

in število udeležencev je 

kongresna dejavnost 

ustvarila prihodek v višini 

225 milijonov eur (ali 

16,07 % skupnih turističnih 

prihodkov v višini 1,4 

milijarde eur). 

Glede na strukturo v Sloveniji prevladujejo prireditve gospodarsko – podjetniškega 

značaja (51 %), sledijo znanstvene in strokovne prireditve z 

29 % in prireditve mednarodnih in političnih organizacij, ki so dosegle 

12-odstotni delež. Manjši del prireditev predstavljajo motivacijska srečanja, 

ki so zastopana v višini 8 %. 

Tabela 1: Število in delež dogodkov glede na število udeležencev 

Vrsta dogodka Število dogodkov Delež v % 

do 50 udeležencev 4.190 64,41 % 

50 – 99 udeležencev 1.117 17,17 % 

100 – 249 udeležencev 791 12,17 % 

250 – 499 udeležencev 287 4,42 % 

500 – 999 udeležencev 78 1,20 % 

1000 – 1999 udeležencev 34 0,53 % 

Nad 2000 udeležencev 7 0,11 % 

Skupaj 6.505 100 % 

Vir: Kongresni urad Slovenije, 2006 

Iz tabele je razvidno, da je več kot polovica dogodkov manjših od 50 

udeležencev, medtem ko je slaba tretjina dogodkov gostila med 50 in 

250 udeležencev in samo dobra polovica odstotka dogodkov več kot 

1000 udeležencev. 

V Ljubljani se je odvila več kot polovica dogodkov, natančneje 3.719, z 

več kot dvema tretjinama udeležencev, natančneje 346.500. Na Obali in 

Krasu je bilo v letu 2005 organiziranih in izvedenih manj kot 10 % dogodkov 

(513) s 14 % vseh udeležencev. V alpskem svetu je bilo izvedenih 

skoraj 15 % dogodkov oz. 953, s 7 % vseh udeležencev. V wellness in 

spa hotelih so bili izvedeni slabi 4 odstotki dogodkov (239), z 2 % udeležbo 

oz. 11.161 udeleženci. 

V kongresnih centrih je bilo izvedenih dobrih 7 % dogodkov, natančneje 

480, medtem ko je bilo v hotelih s kongresnimi oz. konferenčnimi kapacitetami 

izvedenih preko 92 % dogodkov oz. preko 6.000. 

Z nestrpnostjo pričakujemo rezultate statistike za leto 2006. 

10 najbolj perspektivnih destinacij 

1. Estonija 

2. Kitajska 

3. Hrvaška 

4. Indija 

5. Litva 

6. Oman 

7. Vietnam 

8. Abu Dhabi 

9. Namibija 

10. Slovenija 

Vir: C&I C&I Agents’ Survey 2007 

Corporate and Incentive 

Travel Magazine, UK 

74

Meeting Statistics 

Slovenian 

Meeting Industry 2005 

Based on statistics 

from the Slovenian 

Convention Bureau, 

obtained from key 

providers of meeting 

venues in 2005 

(excluding universities), 

there were 6,505 events 

in Slovenia, 

of which 21% were 

international events 

or Slovenian events 

with an international 

attendance. Taking into 

account the type of event 

(association, corporate 

or political), the duration 

of the event and the 

number of participants, 

this meeting activity 

created revenue 

exceeding eur 225 million 

(or 16.07 % of total 

tourist revenues totalling 

eur 1.4 billion). 

In terms of the structure in Slovenia, corporate events prevail (51%), 

followed by association events (29%) and events of governmental 

and political organisations (12%). Incentives were a smaller share 

of events (8%). 

Table 1: The number and share of events by participants 

Type of Event Number of Events Share in % 

up to 50 participants 4,190 64.41 % 

50 – 99 participants 1,117 17.17 % 

100 – 249 participants 791 12.17 % 

250 – 499 participants 287 4.42 % 

500 – 999 participants 78 1.20 % 

1000 – 1999 participants 34 0.53 % 

over 2000 participants 7 0.11 % 

Total 6,505 100 % 

Source: The Slovenian Convention Bureau, 2006. 

From the table, it is evident that over half of the events had fewer than 

50 participants, while slightly under a third hosted between 50 and 250 

participants. Only slightly over a half of a per cent hosted over 1000 

participants. 

Over a half (3,719 to be precise) took place in Ljubljana, more than two 

thirds of the participants, or 346,500 people. Less than 10% (513 events) 

were organised on the coast or in Karst in 2005 and comprised 14% of 

all participants. Almost 15% of the events (or 953), comprising 7% of all 

the participants, were held in the Alpine area. Slightly less than 4% 

(or 239), consisting of 2% or a total of 11,161 participants, were held at 

heath centres and spa resort hotels. 

A good 7% of all events (480) were held at meeting venues, while 

around 92% (over 6,000) were in hotels with meeting or conference 

capabilities. 

We are impatiently awaiting statistical results for 2006. 

Top 10 Overseas Destinations to watch 

1. Estonia 

2. China 

3. Croatia 

4. India 

5. Lithuania 

6. Oman 

7. Vietnam 

8. Abu Dhabi 

9. Namibia 

10. Slovenia 

Source C&I Agents’ Survey 2007 

Corporate and Incentive 

Travel Magazine, UK 

75

Kako prepeljati udeležence do kraja vašega 

dogodka po ugodnih cenah? 

Tel.: + 386 1 36 91 317 

Fax: + 386 1 23 01 325 

kongresi@adria.si 

events@adria.si 

www.adria-airways.com 

 

 

Globtour je podjetje za destinacijski 

management in »incentive« 

agencija, ki ima več kot 

osemintridesetletne izkušnje 

v turizmu. Visoko strokovno 

in inovativno osebje prijazno 

pomaga in strokovno usmerja 

vsak segment dogodka. 

Kontakt: Matjaž Triplat 

Globtour Bled (04) 574 18 21 

E-mail: globtour.bled@globtour.si 


KONGRESI, POSLOVNA POTOVANJA, LETALSKE VOZOVNICE 

Kompas Corporate je Kompasova 

blagovna znamka za vrhunske celostne 

storitve za vse poslovne uporabnike – 

podjetja, razli~ne ustanove in vladne 

institucije iz Slovenije in tujine. 

Ne glede na to, kaj želite – letalsko 

vozovnico ali celotno organizacijo 

konference kjerkoli na svetu – 

je Kompas Corporate tu zato, 

da poskrbi za vse. 

telefon: 01 2006 151 • congressesakompas.si • www.kompas.si 

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Hotel 

 

 

 

 

 

 

 

Robotrade je vodilni dobavitelj opreme za simultano tolmačenje (do 31 jezikov) in konferenčno-diskusijskih 

mikrofonov v Sloveniji. Trenutno predstavlja edinega ponudnika IR prenosov v digitalni tehnologiji (IR digital) 

ter kabin, ki ustrezajo ISO 4043 standardu za mobilne kabine v Sloveniji. Paleta njihovih storitev vključuje 

tudi najem sistemov za vodenje (tour guide systems), sistemov za šepetanje, ozvočenj ter projekcijske 

tehnike (LCD projektorji, platna, plasma zasloni ...), osebnih in prenosnih računalnikov. Od leta 2006 je 

Robotrade tudi predstavnik/član CRN (Congress Rental Network-a) za Slovenijo. Robotrade sodeluje s profesionalnimi 

tolmači ter nudi popolne strokovne storitve najvišje kakovosti na katerikoli destinaciji v Sloveniji. 

T: +386 41 707114 • F:+ 386 4 5765 001 • E: info@robotrade.si • www.robotrade.si 

 

 

 

 

 

 

Ko pomeni 

poslovnost! 

udobje 

Ferrarska ul. 30 

6000 Koper 

Slovenija 

Tel.: +386 5 61440 00 

Fax: +386 5 61440 40 

Gsm: +386 51 347231 

E-mail: hotel@luka-kp.si 

Marketing: 

mojca.rojc@luka-kp.si 

www.pristan-koper.si 

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Organizacija dogodkov, 

butična korporativna srečanja 

in motivacijska potovanja. 

Agencija LIFETREK je eden vodilnih ponudnikov korporativnih team building in team spirit 

dogodkov, ki jih izvajajo v vseh letnih časih. Programi so unikatni , vedno usmerjeni k novim 

izkušnjam in izvedeni z visoko stopnjo motivacije. Podjetje odlikuje tudi organizacija butičnih 

korporativnih srečanj in kongresov, ki temeljijo na dobri ideji in efektu presenečenja. Velik 

poudarek dajejo tudi motivacijskim potovanjem, ki jih za poslovne skupine organizirajo 

na vse celine sveta. LIFETREK trži in izvaja programe pod znamko zmagovalec.si in 

spiritowin.com na trgu EU. Odlikujejo jih strokovna izvedba, celostni servis in dobre ideje. 

LIFETREK d.o.o., Partizanska cesta 18, 4000 Kranj • T: 00 386 4 20 14 875 • 

F: 00 386 4 20 14 878 • M: 00386 40 50 88 35 • E: info@zmagovalec.si • 

www.zmagovalec.si / www.lifetrek.si • Kontaktna oseba: Ana Peskar 

predstava kulinarike 

Vivo, d.o.o. 

Pot na Fužine 2, 

1000 Ljubljana 

T: 01 54 61 65 

F: 01 54 61 659 

E: catering@vivo.si 

jerneja.kamnikar@vivo.si 

jerneja.kamnikar@siol.net 

www.vivo.si 

kontaktna oseba: 

Tea Gmeiner Zupančič 

Zakaj GR? 

• na‰e kapacitete: 14 do 17 multifunkcijskih dvoran 

in sejnih sob 

• najveãja kongresna dvorana v Sloveniji za 2.200 

udeleÏencev 

• najveãja banketna dvorana za 1.200 udeleÏencev 

• najsodobnej‰a tehniãna oprema 

Gospodarsko razstavišče d.o.o., kongresni in razstavni center, Dunajska 

cesta 18, 1000 Ljubljana, T: 01/300 26 11, F: 01/300 26 28, E: info@gr-sejem.si; 

www.gr-sejem.si, kontaktna oseba: Rastko Aleš (rastko.ales@gr-sejem.si) 

Zavod za turizem Ljubljana je vaš profesionalni partner in 

najboljši vir informacij o turistični in kongresni ponudbi slovenske 

prestolnice. • The Ljubljana Tourist Board is your professional 

partner and best source of information on the leisure tourism 

and convention offer in the Slovenian capital. 

www.ljubljana-tourism.si 

Terme SPA Rogaška d.d., Stritarjeva 1, 3250 Rogaška Slatina 

T: +386 3 811 2794 • F: + 386 3 811 2790 • 

E: marketing@terme-rogaska.si; www.terme-rogaska.si 

www.slovenia-convention.com 

• Skupna kapaciteta kongresnega centra: 2.600 sedežev 

• Kapaciteta največje dvorane: 1.100 sedežev 

• 767 hotelskih sob v treh hotelih • Sodobna tehnična oprema 

• Izkušeno tehnično osebje n destinacijski management 

• Motivacijska srečanja in prireditve 

HOTELI BERNARDIN d.d., St. Bernardin, Adriatic Resort & Convention Centre 

Obala 2, SI – 6320 Portorož • www.h-bernardin.si 

• Total seating capacity: 2.600 • Largest convention hall 

seating capacity: 1.100 • Total hotel rooms: 735 in 3 hotels 

• State of the art technical equipment • Experienced technical 

and destination management Breathtaking event locations 

• Teambuilding’s and incentives 

HOTELI BERNARDIN d.d., St. Bernardin, Adriatic Resort & Convention Centre 

Obala 2, SI – 6320 Portorož • www.h-bernardin.si 

78

* 

HOW DO LJU DO? 

* KAKO SI KAJ? 

www.slovenia.info 

Plečnik`s Watergate (detail). 

A COOL CAPITAL FOR GREAT MEETINGS 

LJUBLJANA is celebrating the year offamous architect Jože Plečnik in 2007. 

For this occasion numerous events are taking place throughout the year. 

Read more on: www.ljubljana-tourism.si 

Ljubljana 

Tourist Board

PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...

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