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Understanding Change and Transformation in History Organizations

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Key <strong>Underst<strong>and</strong><strong>in</strong>g</strong> Five:<br />

The quality of stakeholders’<br />

participation <strong>in</strong> change <strong>and</strong><br />

transformation processes<br />

affects the outcome.<br />

REACTIONS: ENTHUSIASTIC<br />

COMMITMENT THROUGH<br />

OUTWARD RESISTANCE<br />

Supporters: joyful about work<br />

Resisters: fearful about los<strong>in</strong>g control,<br />

power, competency, resources, status<br />

Most critical concern: whether people<br />

were treated well or poorly<br />

(they took care of each other)<br />

MEANINGFUL PARTICIPATION<br />

helped people underst<strong>and</strong> reasons,<br />

changed attitudes <strong>and</strong> behaviors,<br />

built buy <strong>in</strong> (reverse was also true)<br />

LESSON:<br />

Help people underst<strong>and</strong> change,<br />

f<strong>in</strong>d <strong>and</strong> empower <strong>in</strong>formal leaders<br />

at all levels, treat people with care

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