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Issue 4 2014

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Featuring<br />

HiE & NI <strong>2014</strong><br />

and Anuga FoodTec<br />

previews<br />

foodeurope<br />

INGREDIENTS PROCESSING & PACKAGING ANALYSIS<br />

THE QUARTERLY MAGAZINE FOR THE FOOD AND BEVERAGE INDUSTRIES IN EUROPE<br />

www.foodmagazine.eu.com<br />

<strong>Issue</strong> 4 <strong>2014</strong>


foreword<br />

03<br />

foreword<br />

About Food Europe<br />

Food Europe is a quarterly magazine covering the food and<br />

beverage industry in Europe. It facilitates the management<br />

processes responsible for identifying, anticipating and<br />

satisfying the needs of the European food industry.<br />

Publisher: Hoskins & Fall Publishing<br />

Calle Valiente 12, 03728 Alcalali (Alicante), Spain<br />

Tel: +34 966 48 2396<br />

Website: www.foodmagazine.eu.com<br />

Publisher: John Fall<br />

e-Mail: john@foodmagazine.eu.com<br />

Regional Manager, Spain: Ron Smee<br />

e-Mail: ron@foodmagazine.eu.com<br />

Managing Editor: Juliet Hoskins<br />

e-Mail: jhoskins@editor.eu.com<br />

Sub-editor: Hannah Smith<br />

e-Mail: hannah@foodmagazine.eu.com<br />

Designer: Zoe Sibley<br />

e-Mail: zoe@foodmagazine.eu.com<br />

Printer: Gráficas Díaz Tuduri, S.L.<br />

Tel: +34 94 4217453<br />

Front cover courtesy of<br />

Barry Callebaut<br />

As you can see, we have a packed edition of<br />

foodeurope issue 4 <strong>2014</strong>. Our next major<br />

show will be the HiE & Ni <strong>2014</strong> in<br />

Amsterdam this December, and we have a<br />

comprehensive preview of the event. I will<br />

be there, and so will John Fall, our publisher.<br />

We look forward to meeting up with some of<br />

you in Amsterdam.<br />

Our ingredients section is packed: DSM<br />

discusses eye health in the context of lutein<br />

and zeaxanthin; Barry Callebaut examines a<br />

sugar-free future, and also gives us insights into its sustainability<br />

initiatives; Symrise explains distinct market trends for culinary, sweets<br />

and beverages; UL Prospector updates us on the latest developments<br />

with its information database; Gelita explains the developments for the<br />

use of gelatine as a vehicle for delivering health ingredients; innotaste<br />

explains the factors that have influenced its success, including its<br />

innovative distribution approach; and MANE shares its experiences in<br />

the flavours and fragrances marketplace through the generations.<br />

We also have a preview of another major trade show that we will be<br />

focusing on early in 2015: Anuga FoodTec. Bookmark the date and be<br />

sure to meet us there.<br />

In processing and packaging we have three incisive articles: Wilpack<br />

Packaging looks at current trends, including single portion packs, and<br />

explains how to navigate the delicate balance between conserving<br />

precious capital and providing what the market wants. Kliklok takes a<br />

look back at its history in the UK, the evolution of packaging machinery<br />

and insights into the future; and Bosch Packaging Technology matches<br />

growing consumer demands with the need for a greater variety of pack<br />

styles and sizes.<br />

In analysis and control we have a great article from Hygiena, looking at<br />

the latest technologies available for discovering food contaminants;<br />

Mettler Toledo Safeline examines the detail of x-ray analysis – the pros<br />

and cons of different methods; NUTRI-FACTS.org presents the latest<br />

research on micronutrients; and Eagle Product Inspection examines<br />

latest developments in food safety and preservation.<br />

I have enjoyed working on this edition of foodeurope immensely, and<br />

hope you find it interesting. If I do not meet you at HiE & Ni <strong>2014</strong>, I<br />

wish you a Very Happy Christmas, and a Healthy, Peaceful and<br />

Prosperous New Year.<br />

Juliet Hoskins<br />

Editor<br />

Some of the major shows and conferences that we will focus on in 2015:<br />

Anuga FoodTec, 24–27 March 2015 www.anugafoodtec.com<br />

While the publishers believe that all information contained in this<br />

publication was correct at the time of going to press, they can accept no<br />

liability for any inaccuracies that may appear or loss suffered directly or<br />

indirectly by any reader as a result of any advertisement, editorial,<br />

photographs or other material published in Food.<br />

Vitafoods, 5–7 May 2015 www.vitsfoods.eu.com<br />

FachPack, 29 September–1 October 2015 www.fachpack.de/en/<br />

Fi Europe & Ni, 1–3 December 2015 www.figlobal.com/fieurope<br />

The contents of this publication are protected by copyright.<br />

All rights reserved.<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


04<br />

contents<br />

contents<br />

08<br />

Industry News<br />

A round-up of industry news<br />

12<br />

Show Preview<br />

Health ingredients Europe and Natural ingredients <strong>2014</strong> returns to Amsterdam!<br />

The food and beverage industry is going through a period of substantial growth. Sales in products with specific<br />

health benefits and those renowned for their health properties are driving the upward trend in health and wellness.<br />

Today’s consumers are seeking beneficial and functional foods that will provide solutions to their nutritional<br />

challenges and to their overall health and wellness.<br />

www.hieurope.com<br />

22<br />

26<br />

29<br />

32<br />

35<br />

38<br />

40<br />

Ingredients<br />

Zeaxanthin nutrition: The way nature intended<br />

Eyesight is something we all take for granted…..until something goes wrong. And blindness or blurred vision are<br />

among some of the worst disabilities we can suffer. Much research has been carried out into eye health, but more<br />

needs to be done to ensure that we help to develop our sight, and maintain it, from infancy through to old age.<br />

DSM Nutritional Products Ltd<br />

Chocolate & beyond<br />

Barry Callebaut is ready for a sugar free future. Lots of things have already been said about sugar. But did you<br />

catch up on the most important fact: that it’s perfectly possible to live in a world without added sugar? Or in a<br />

world with less sugar? Chocolate and cocoa products can be as tasty and delicious as ever, rest assured.<br />

Barry Callebaut<br />

Keeping up with the market: new trends for discerning consumers<br />

Symrise is a global supplier of fragrances, flavourings, cosmetic active ingredients and raw materials, as well as<br />

functional ingredients. In this article the company gives us a view of some market trends in the areas of culinary,<br />

sweets and beverages.<br />

Symrise AG<br />

ULProspector.com: The database for professionals<br />

Combine over 30,500 food and beverage ingredients from the top ingredient suppliers; flavour them with technical<br />

data, safety information, nutritional information and starter formulations; add pricing and sample requests, and a<br />

dash of equipment suppliers; and top with an easy-to-use search interface.<br />

www.ULprospector.com<br />

How to get it in?<br />

For decades people have appreciated the benefits of taking medicine that is encased in convenient and elegant,<br />

dose-sized gelatine containers: gelatine capsules. Hard gelatine capsules were invented in the middle of the 19th<br />

century and soft gelatine capsules, so-called soft gels, appeared in the mid- 20th century.<br />

Gelita<br />

innotaste: Winners all round<br />

In this interview, Juliet Hoskins from Food Europe talks to one of the founders and managers of innotaste, Andreas<br />

Schockhoven, about his innovative distribution approach, its benefits and his outlook for the future. Established in<br />

2004, innotaste is a distributor of high quality ingredients serving small and medium-sized businesses.<br />

innotaste<br />

How to lead the flavours and fragrances market......globally<br />

MANE has a unique ability to capture what moves each individual as well as the new directions which populations<br />

are driven into. Our challenge is to ensure the perpetuation of our company’s business model and to educate the<br />

fifth generation of the MANE Family who is joining the Company.<br />

MANE<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


06<br />

contents<br />

43<br />

Show Preview<br />

Anuga FoodTec: Innovative solutions for the food industry<br />

At the upcoming Anuga FoodTec event, the international supplier trade fair is exhibiting innovative solutions for<br />

the food and drinks industry – from the initial processing steps through to complex technological workflows. This<br />

will be exemplified by the example of cleanroom technology.<br />

www.anugafoodtec.com<br />

46<br />

48<br />

50<br />

53<br />

57<br />

60<br />

61<br />

Processing & Packaging<br />

Portion packaging – Scaling up from start-up to full scale production<br />

With the public consuming more single portion snacks than ever, food start-ups with the ‘next great’ sauce, spread,<br />

condiment, dip, dessert, or culinary delight must figure out how to navigate the delicate balance between<br />

conserving precious capital and providing professional-grade packaged products.<br />

Wilpack Packaging<br />

Pioneering engineering in the UK<br />

With a history of success and expertise spanning over 50 years in the UK, Kliklok, one of the world’s leading<br />

packaging machinery manufacturers, has long been at the forefront of food packaging innovations. To mark its<br />

golden anniversary, Neil Fowell, Managing Director for Kliklok takes a look back at its history in the UK, the<br />

evolution of packaging machinery and the latest insights into the future of the packaging industry.<br />

Kliklok<br />

Fulfilling trends in hygienic packaging<br />

Stricter industry regulations and changing end-user demands are requiring food manufacturers to adjust their<br />

production processes and equipment. For example, growing consumer interest in new flavours for dairy products<br />

and baby food is prompting change in the industry as well as the need for a greater variety of pack styles and sizes.<br />

Bosch Packaging Technology<br />

Analysis & Control<br />

Rapid detection of Enterobacteriaceae<br />

The Enterobacteriaceae is a family of Gram-negative, non-spore-forming bacteria and is one of the most important<br />

groups of bacteria known to man. There are currently 48 genera and 219 species in this family including important<br />

foodborne pathogens such as Salmonella, pathogenic Escherichia coli, Shigella spp. and Cronobacter spp.<br />

Hygiena International Ltd<br />

Diode Sensitivity: How x-ray technology meets diode sensitivity requirements<br />

There is a theory, widely held, that the smaller the diodes are in an x-ray system, the more suitable it is for<br />

detecting small contaminants in food and other products. This is an over-simplification of the issue however. While<br />

smaller diodes (0.2 and 0.4mm for example) provide greater spatial resolution in x-ray images compared to larger<br />

diodes (0.8 or 1.6mm), there are a number of other factors that also have to be considered, beyond simply the<br />

theoretical sensitivity of the diode itself.<br />

Mettler Toledo Safeline X-ray<br />

Headlines from NUTRI-FACTS<br />

NUTRI-FACTS provides up-to-date, science-based information on the health impacts, requirements and safety of<br />

micronutrients. Here are some of the latest headlines from the site.<br />

www.nutri-facts.org<br />

From the can to the pan<br />

Maintaining quality and safety in the canned food industry. For centuries, one of the biggest challenges facing<br />

human society has been the issue of food safety and preservation. How can food harvested in summer stay safe<br />

to eat during the lean months of winter? Many methods have been used over the years to solve this problem, with<br />

varying degrees of success, but none has proved more popular than the tin can.<br />

Eagle Product Inspection<br />

63 Company News<br />

A round-up of company news<br />

67<br />

Media Plan<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


08 industry news<br />

Food Supplements Europe<br />

takes the lead on quality<br />

With the launch of<br />

three new tools to<br />

assist its members,<br />

Food Supplements<br />

Europe strengthens<br />

its set of<br />

instruments to<br />

assists the food<br />

supplements<br />

sector to apply<br />

appropriate levels<br />

of safety and quality.<br />

Complementing its Guide to Good Manufacturing<br />

Practice for Manufacturers of Food Supplements,<br />

published in May this year, a Self-Assessment<br />

Questionnaire was developed as a checklist to help<br />

manufacturers identify the necessary documentation<br />

needed throughout the supply chain to ensure that their<br />

products are of high quality and safety.<br />

“This self-assessment questionnaire is the result of the<br />

demand for easy to use documents to help our members<br />

apply the multitude of regulatory requirements applicable<br />

to food supplements,” said Ingrid Atteryd, Chair of Food<br />

Supplements Europe. “We know that especially our Small<br />

and Medium Sized members value very much the support<br />

from these kinds of tools.”<br />

To address the specificities of botanicals, Food<br />

Supplements Europe has also launched a specific Guide<br />

for the Manufacturing of Botanical Preparations,<br />

Including Extracts as Food Supplements. n<br />

The burgeoning market for<br />

vegetarian products<br />

As World Vegetarian<br />

Day was recognised<br />

(October 1st) around<br />

the globe, it seems<br />

that more products<br />

than ever are<br />

showcasing<br />

vegetarian<br />

credentials. New research<br />

from Mintel has found that<br />

12% of global food and drink<br />

products launched in 2013 carried<br />

a vegetarian claim, up from 6% in 2009. Further to this,<br />

2% of global food and drink launches carried a vegan<br />

claim in 2013, up from 1% in 2009.<br />

Today in Britain, the vegetarian diet is firmly on the map<br />

with 12% of UK adults following a vegetarian or vegan<br />

diet, rising to 20% of 16 to 24s. In the UK alone, Mintel<br />

estimates the meat-free food market to have hit £625<br />

million in 2013 and forecasts it to rise to £657 in <strong>2014</strong>, up<br />

from £543 million in 2009. Mintel’s research reveals that<br />

almost half (48%) of Brits see meat-free products as<br />

environmentally friendly and 52% see them as healthy.<br />

Laura Jones, Global Food Science Analyst at Mintel, said:<br />

“Our research highlights just how much of an impact<br />

vegetarianism has had on the UK food and drink market.<br />

Globally, the outlook for the meat alternative market is<br />

positive and will continue to be driven by an emerging<br />

consumer trend towards meat reduction on a part-time<br />

basis, also called flexitarianism, entailing increased<br />

consumption of plant-based foods without completely<br />

cutting out meat. n<br />

In asthma, it’s not just what you smell, but what you think you smell<br />

New research from the Monell Center reveals that simply believing that an odour is<br />

potentially harmful can increase airway inflammation in asthmatics for at least 24 hours<br />

following exposure. The findings highlight the role that expectations can play in healthrelated<br />

outcomes.<br />

Many health organisations list scents and fragrances as asthma triggers, leading patients<br />

to become anxious when exposed to environmental odours. The current research was<br />

conducted to determine whether odour-triggered asthma symptoms can be elicited or<br />

worsened by associated negative expectations.<br />

In the study, published online ahead of print in the Journal of Psychosomatic Research,<br />

17 individuals characterised as moderate asthmatics were exposed to the odour<br />

phenylethyl alcohol (PEA) for 15 minutes. Often described as rose-smelling, PEA is regarded<br />

as a ‘pure’ odorant with no associated physiological irritant qualities.<br />

Individuals who were told that the odour was potentially harmful rated it as more irritating and annoying as compared to<br />

those who thought it might be therapeutic. In addition, airway inflammation increased immediately following odour<br />

exposure in subjects who believed the odour might be harmful and remained elevated 24 hours later. n<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


10 industry news<br />

First major revision of EU Food<br />

labelling requirements<br />

EU<br />

Regulation<br />

1169/2011<br />

on the<br />

provision of<br />

food<br />

information<br />

to<br />

consumers,<br />

came into<br />

effect in<br />

2011 and<br />

by the end<br />

of this year, must be<br />

applied to all food products sold within the EU (with just<br />

two exceptions). It replaces two EC Directives:<br />

2000/13/EC, and 90/496/EEC, modernises the<br />

legislation and takes account of new developments in<br />

food testing and information.<br />

Current rules aim to ensure that food labelling is not<br />

misleading. Regulation 1169/2011 builds on that<br />

objective and takes into account the different ways<br />

consumers now interact with products and gather<br />

information. The new legislation refers to food<br />

information, rather than food labelling. It states that food<br />

information means:<br />

‘Information concerning a food and made available to the<br />

final consumer by means of a label, other accompanying<br />

material, or any other means including modern<br />

technology tools or verbal communication’.<br />

Source: SGS n<br />

British produced camel milk cheese<br />

debuts at the <strong>2014</strong> Global Cheese<br />

Awards<br />

The Global Cheese Awards<br />

committee are making the<br />

first British produced Camel<br />

milk cheese at this year’s<br />

awards. The awards are<br />

joining forces with Dubai<br />

based company<br />

Camelicious who are<br />

supplying the milk.<br />

Cheese with camel milk is more difficult to make<br />

than cheese from the milk of other dairy animals, so a<br />

team of cheese and dairy professionals will oversee the<br />

project. The cheese will be made at Godminster Dairy in<br />

Somerset and will be overseen by Global Cheese<br />

Awards Chairman Nigel Pooley and committee<br />

members Hector Scott and Jessica Kimber-Holloway of<br />

Godminster.<br />

Camel Milk is extremely nutritious. It offers proteins,<br />

vitamins and carbohydrates and is low in fat, in fact 50%<br />

lower than cow’s milk. Camel milk contains unsaturated<br />

fatty acids, which are healthy fats with a higher<br />

percentage than exists in cow’s milk. Those healthy fats<br />

help reduce cholesterol. Camel milk is also rich in<br />

natural vitamin C. The content of this immune boosting<br />

vitamin is three to five times higher than in cow’s milk.<br />

There are no known allergies to camel milk and current<br />

studies even suggest that it has positive effects on<br />

patients with Diabetes Type II, Hepititus and<br />

autoimmune diseases. The benefits of camel milk are<br />

enormous. n<br />

Hygienic design guidelines for the fresh food industry<br />

The technological service providers TOP bv from the Netherlands and<br />

Campden BRI from the UK, presented new guidelines for hygienic design for<br />

the fresh food industry on October 23. These guidelines are intended to give<br />

processors of fresh food such as fruit, vegetables, meat and fish and machine<br />

constructors the tools to design machines and production areas in a better,<br />

hygienic way. This reduces the risk of serious food safety hazards.<br />

“Guidelines for hygienic design, such as EHEDG, do exist but they are often<br />

inadequate or not applicable for the fresh food industry,” Says Wouter de<br />

Heij, director of TOP bv. At companies that work with fresh products, the food<br />

safety risks, such as salmonella, are significantly higher. This can be a danger<br />

to public health. De Heij: “With these new guidelines, the fresh food industry<br />

can make a better assessment of what is and is not safe before the purchase<br />

of machinery and the establishment of a factory.” The guidelines have been<br />

developed in the EU project SUSCLEAN. n<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


industry news<br />

11<br />

Low calorie sweeteners: a sweet alternative in weight management and diabetes<br />

Sweet cravings and understanding food choices were just some of the key<br />

points raised by a panel of world-class multidisciplinary experts at a<br />

symposium hosted by the International Sweeteners Association (ISA), as<br />

part of the 8th DIETS-EFAD Conference in Athens, Greece. Prof Antonis<br />

Zampelas, from the United Arab Emirates University, and the Agricultural<br />

University of Athens, and Dr Duane Mellor University of Nottingham,<br />

moderated the debate on ‘Low calorie sweeteners – A fundamental<br />

choice in weight management and diabetes’, which addressed the<br />

challenges and misconceptions surrounding the use of low calorie<br />

sweeteners as a legitimate tool to help those looking for healthy<br />

alternatives.<br />

Dr France Bellisle, from the University Paris 13, shared the outcome<br />

from her latest sweet taste literature review which spans over 30 years<br />

of scientific research, and explores sweet taste in everyday life, and the benefits<br />

of low calorie sweeteners for people concerned about weight management. “Evidence suggests that low calorie<br />

sweeteners do not increase the appetite for sweetness, and that people who include low calorie sweeteners in their diet<br />

are actually less likely to crave and over-consume sugary foods,” according to Dr France Bellisle, who also added that<br />

“Many experts believe that low calorie-sweetened foods may often help satisfy our natural desire for sweetness so that<br />

we don’t look for it elsewhere in the form of sugary foods.”<br />

Talking about recent studies and meta-analysis on weight loss and weight management, Prof James Hill, from the<br />

University of Colorado, highlighted the importance of eating breakfast, being physically active and switching sugary<br />

drinks for calorie-free ones to help maintain weight, as demonstrated by the US National Weight Control Registry.<br />

Referring to the recent randomised controlled trial comparing the effects of water and diet beverages on weight loss,<br />

Prof Hill explained that ‘slimmers who drank diet beverages as well as water lost slightly, but statistically significantly,<br />

more weight than those who only drank water’.<br />

The good news is that with the right education, weight and NCDs can be addressed through some simple lifestyle<br />

adjustments, such as more regular exercise and by making smart swaps, from higher calorie to lower calorie choices each<br />

day. By providing sweetness without the calories, low calorie sweetened options can make a useful contribution to a<br />

healthy, calorie-controlled diet. n<br />

VitaminK2.org<br />

VitaminK2.org is the collective<br />

work of an international<br />

community seeking to explore<br />

and understand the emerging<br />

role of natural vitamin K2 and<br />

human health.<br />

The mission of the International<br />

Health and Science Foundation (ISHF) is to improve the<br />

quality of life by providing proper knowledge and<br />

supporting the development of science. To that end,<br />

ISHF has developed a website – VitaminK2.org – as a<br />

credible and reliable source of current medical knowledge<br />

and the latest research on the properties of vitamin K2.<br />

Visitors are given the opportunity to consciously<br />

counteract the negative changes in the skeletal system<br />

and the circulatory system through open access to<br />

articles and tips for a healthy lifestyle. ISHF’s goal is to<br />

build awareness of the great healing properties of<br />

Vitamin K2 – not only for adults, but also for children. n<br />

Cheese on toast in meltdown<br />

Mintel reports that whilst Britain is still a nation of cheeselovers,<br />

with 95% of Brits saying they bought cheese over<br />

the past three months, volume sales continue to fall.<br />

Cheese sales are expected to drop by 3.9% to 347m kg in<br />

<strong>2014</strong>, down from five instances. format 36m kg in 2013.<br />

This is the second year in a row that volume sales will have<br />

fallen, after the market peaked at 364m kg in 2012.<br />

However, value sales growth in <strong>2014</strong> is expected to<br />

accelerate to 2.5%, taking the market value to £2.7 billion,<br />

up from £2.6 billion in 2013. Notably, sales of processed<br />

cheese have seen volume growth of 8% over the past two<br />

years, rising from 39m kg in 2012 to an estimated 42m kg<br />

in <strong>2014</strong>. Richard Ford, Senior Food and Drink Analyst at<br />

Mintel, said: “Despite the ongoing popularity of cheese,<br />

volatility in milk prices and consumers’ sensitivity to price<br />

changes in cheddar represent challenges to operators in<br />

the cheese market. The ending of EU milk quotas and the<br />

provision of free school meals for reception and year one<br />

and two pupils also create a degree of uncertainty in the<br />

market at present.” n<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


12<br />

HiEurope preview<br />

Health ingredients Europe and Natural<br />

ingredients <strong>2014</strong> returns to Amsterdam!<br />

The right ingredient for innovation and sourcing<br />

Health products driving the upward trend<br />

The food and beverage industry is going through a period of substantial growth. Sales in products<br />

with specific health benefits and those renowned for their health properties are driving the upward<br />

trend in health and wellness. Today’s consumers are seeking beneficial and functional foods that<br />

will provide solutions to their nutritional challenges and to their overall health and wellness. With an<br />

expected real term growth of 7% by 2017, the global health and wellness industry is on its way to<br />

hitting a record high of US$1 trillion dollars. The Netherlands, home to this year’s Hi Europe, is<br />

showing significant development and opportunity, with an 18% increase in health and wellness sales<br />

between 2008 and 2013. In addition, sales in the Benelux region reached €10 billion in 2013 and<br />

are expected to reach €11 billion by 2018.<br />

To capture these market trends, Hi<br />

Europe and Ni will provide a global<br />

meeting place and environment for<br />

buyers and sellers in the<br />

worldwide health and wellness<br />

ingredients industry. The show will<br />

take place on 2–4 December <strong>2014</strong>,<br />

in Amsterdam RAI, The<br />

Netherlands. It will highlight<br />

ingredients and solutions for food<br />

and drink formulation and<br />

reformulation, dietary<br />

supplements, nutraceuticals,<br />

organics, and packaging and<br />

processing.<br />

Hi Europe <strong>2014</strong> and Ni promises<br />

over 500 world-class health and<br />

wellness suppliers in one location,<br />

all offering solutions for innovative<br />

food and beverage applications<br />

over three days. The show attracts<br />

a global audience of over 8,000<br />

attendees from the health and<br />

natural ingredients industries. As it<br />

only occurs once every two years,<br />

it simply can’t be missed!<br />

In addition to adapting to the latest<br />

trends in the global food and<br />

beverage industry, HiE is about<br />

bringing in new business,<br />

inspirations and new energy, while<br />

conveying innovative ideas and<br />

suppliers to the market. Whether<br />

suppliers and visitors seek to<br />

“It is a MUST for the<br />

people working or<br />

serving the nutrition<br />

industry. Everybody is<br />

there at the same time.”<br />

Ramon J. Vinas, Managing<br />

Director, Zeus Quimica SA<br />

improve existing products or<br />

systems, get educated on market<br />

and industry trends, or radically<br />

innovate through new technologies<br />

and new business processes, Hi<br />

Europe is the place to be on the<br />

2–4 December.<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


14<br />

HiEurope preview<br />

Show Highlights<br />

NEW from the last edition<br />

Building on the success of the last<br />

edition of Hi Europe and Ni, this<br />

year the show promises even more<br />

innovation, matchmaking and<br />

learning opportunities. With over<br />

30 seminar sessions, various<br />

innovation tours and a new<br />

matchmaking service, there are<br />

multiple features onsite to help<br />

make the most of your visit.<br />

Leading ingredients<br />

manufacturers<br />

The exhibition will showcase the<br />

latest product developments and<br />

innovations from over 500 global,<br />

leading health and natural<br />

ingredients suppliers and solution<br />

providers including: GNT, DSM,<br />

Cargill, Kerry, Ingredion, Lonza,<br />

Naturex, Nexira and Roquette,<br />

Beneo and many more.<br />

Hi Europe Conference<br />

The three-day onsite conference is<br />

divided into 16 modules plus three<br />

industry leaders’ debates. It will<br />

address the most important issues<br />

faced by the health and wellness<br />

ingredients industry today. Each<br />

module will feature a line-up of<br />

expert speakers from leading food<br />

and beverage manufacturers,<br />

ingredients suppliers and research<br />

organisations. There will also be a<br />

major exclusive presentation and<br />

Q&A with EFSA. The conference<br />

is the best chance to gain<br />

unparalleled professional<br />

development around topics<br />

including natural and functional<br />

ingredients, clean label, weight<br />

management, healthy ageing, freefrom<br />

foods, supplements,<br />

regulations and much more.<br />

New Product Zone<br />

This feature has become a<br />

trendsetting spot for the food<br />

industry. Produced in association<br />

with Innova Market Insights, The<br />

New Product Zone will showcase<br />

25+ new products and packaging<br />

displays, highlighting recent<br />

launches from exhibitors at the<br />

forefront of innovation in the food<br />

and beverage industry. This is the<br />

ideal feature to give new products<br />

a proper introduction to the market<br />

and to industry professionals, and<br />

is a very popular area for visitors<br />

and press.<br />

Seminar Sessions<br />

The 25 minute seminar sessions<br />

are free to attend. Here, key<br />

exhibitors will inform visitors about<br />

their latest innovations,<br />

developments and food trends by<br />

presenting new product<br />

applications, cutting edge<br />

technology and practical insights<br />

in the theatre. This will include a<br />

variety of educational seminars<br />

provided by sponsors Mintel over<br />

the 3 days.<br />

Industry Insight Theatre<br />

These 30 minute sessions are free<br />

to attend and will be presented by<br />

leading associations and research<br />

companies such as NVC,<br />

Euromonitor, EAS, GOED,<br />

Canadean, Leatherhead and more.<br />

They will inform, educate and<br />

captivate a highly qualified and<br />

interested audience and will<br />

feature the latest trends and<br />

innovations impacting the food and<br />

beverage industry in topics such<br />

as sustainability and packaging. As<br />

Hi Europe and Ni is aiming to<br />

educate and share innovative<br />

ideas alongside the traditional<br />

exhibition, these content rich,<br />

educational presentations will be<br />

free, and each will feature a 5<br />

minute Q&A session.<br />

Ingredients in Action<br />

Innova Market Insights are<br />

returning with their feature<br />

Ingredients in Action – an<br />

ingredients application tasting bar.<br />

At this feature on the Innova<br />

stand, visitors can use all five<br />

senses to explore how the<br />

latest ingredients are being<br />

applied to finished food products,<br />

while learning about current trends<br />

driving new product development.<br />

10 Year Awards Showcase<br />

Food and beverage ingredients<br />

companies that have excelled in<br />

their sector and have<br />

demonstrated innovation over the<br />

past decade, will be recognised in<br />

an awards showcase at Hi Europe<br />

<strong>2014</strong>. This feature will recognise<br />

companies who have<br />

demonstrated exemplary work and<br />

have contributed to the<br />

ingredients world as a whole. It will<br />

showcase those innovative<br />

ingredients that are leading the<br />

way in the industry.<br />

Innovation Tours<br />

Industry experts NutriMarketing<br />

have produced and will conduct<br />

five focused, guided tours around<br />

the show floor at HiE. Featuring<br />

topical areas including heart<br />

health, weight management and<br />

sport nutrition, the Innovation<br />

Tours will highlight to visitors how<br />

key suppliers are responding<br />

to market trends through<br />

innovation.<br />

Discovery Tours<br />

Produced in conjunction with<br />

Leatherhead Food Research, the<br />

Discovery Tours offer visitors the<br />

opportunity to follow a trend<br />

specific tour around the show floor<br />

at their own speed, using a guided<br />

trail show map. With five focused<br />

topics including sugar reduction<br />

and functional dairy ingredients,<br />

visitors can learn about key trends<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


HiEurope preview 15<br />

in the area while finding the<br />

perfect exhibitors to help realise<br />

their product and business goals.<br />

HiE Mobile App<br />

Go mobile with the HiE mobile<br />

phone App! The official show app<br />

is free and allows visitors to<br />

navigate the show floor, access<br />

the exhibitor list, store their<br />

agenda, mark must-attend<br />

seminars, make appointments and<br />

network with industry peers on the<br />

go! As a visitor, it has all the<br />

information you need right at your<br />

fingertips!<br />

Exhibitor/Buyer Meet Up (NEW!)<br />

This new feature provides a great<br />

matchmaking opportunity for<br />

visitors looking for new suppliers<br />

or a particular product. Visitors<br />

can submit their buying requests<br />

which will then be published on the<br />

show screens for potential<br />

suppliers to get in touch with their<br />

offerings. The service is free and<br />

guarantees efficiency and a<br />

focused way of meeting the right<br />

supplier.<br />

Holland Food Valley R&D tour<br />

(NEW!)<br />

International visitors can make the<br />

most of their trip to Hi Europe and<br />

learn about innovations and<br />

research in the Dutch market, by<br />

taking part in this focused tour. For<br />

a small fee of €55, visitors will be<br />

brought to three key institutions in<br />

Holland for meetings,<br />

presentations and Q&As, with a<br />

networking lunch. This feature<br />

provides an efficient opportunity<br />

to discover key developments,<br />

innovations and trends happening<br />

in the Dutch market.<br />

HiE VIP room<br />

The Hi Europe and Ni VIP room<br />

will provide a quiet setting away<br />

from the show floor where luxury<br />

and hospitality can be enjoyed.<br />

There are a range of facilities to<br />

help visitors catch up with emails,<br />

network with other VIPs and enjoy<br />

a well-earned break away from the<br />

hustle and bustle of the exhibition.<br />

The venue<br />

This year, Hi Europe & Ni will take<br />

place in Amsterdam RAI, a worldclass<br />

financial and service centre<br />

at the heart of The Netherlands.<br />

Amsterdam is the ultimate<br />

business location for international<br />

companies to meet and generate<br />

business and, being one of<br />

Europe’s top tourist destinations<br />

with its central position and<br />

excellent infrastructure, it<br />

promises to provide many exciting<br />

places to visit and enjoy.<br />

Mark your agendas<br />

Source business partners and<br />

solutions to solve nutritional<br />

product challenges, and ensure<br />

you grab a piece of the $1 trillion<br />

health, natural and nutritional food<br />

and beverage industry.<br />

n Grow your business at the only<br />

tradeshow where 82% of the<br />

visitors are likely to do new<br />

business as a result of their<br />

visit.<br />

n Nurture valuable business<br />

partnerships by exploring<br />

endless networking<br />

opportunities with 500+ key<br />

global suppliers and 8,000<br />

senior decision makers while<br />

keeping up to date with the<br />

latest market developments.<br />

No matter where you are located<br />

or in what sector you operate, Hi<br />

Europe & Ni is the must attend<br />

event for the health and natural<br />

ingredients industry. It is a unique<br />

platform to meet existing and<br />

potential suppliers, learn about the<br />

latest trends and developments,<br />

acquire priceless industry<br />

knowledge and explore endless<br />

networking opportunities.<br />

How to sign up?<br />

You can pre-register on line at<br />

www.hieurope.com which will save<br />

you €110 onsite fees! Visit the<br />

website for regular updates or<br />

follow @Fi_Global on Twitter or Fi<br />

Global on Facebook.<br />

About the organiser<br />

UBM Live connects people, and<br />

creates opportunities for<br />

companies across five continents<br />

to develop new business, meet<br />

customers, launch new products,<br />

promote their brands and expand<br />

their markets. Through premiere<br />

brands such as Fi, MD&M, CPhI,<br />

IFSEC, TFM&A, Cruise Shipping<br />

Miami, the Concrete Show and<br />

many others, UBM Live<br />

exhibitions, conferences, awards<br />

programs, publications, websites,<br />

training and certification programs<br />

are an integral part of the<br />

marketing plans of companies<br />

across more than 20 industry<br />

sectors. UBM Live is a division of<br />

United Business Media, a leading<br />

global B2B media provider with<br />

6,500 staff in 40 countries.<br />

Incorporated in 1918 as United<br />

Newspapers Limited, we live by<br />

the motto: ‘We explore, we<br />

exceed, you excel.’<br />

For more information about UBM<br />

Live, please visit:<br />

www.ubm.com. n<br />

Hi Europe & Ni <strong>2014</strong><br />

www.hieurope.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


16<br />

HiEurope preview<br />

‘I want a brighter world’: DSM to showcase latest advances in nutrition<br />

DSM will feature its broad portfolio of nutritional solutions at this year’s HiE, with highlighted products<br />

offering benefits to heart, joint, brain and eye health, amongst others. Dedicated to supplying its<br />

customers with ingredients to support a wide variety of health concerns,<br />

DSM’s latest innovations include OPTISHARP Natural, a product which<br />

delivers Zeaxanthin in a variety of natural forms and Metafolin ® L-MTHF<br />

folate, which ensures effective absorption and is supported by EFSA<br />

approved health claims. Other products include elaVida, a potent<br />

antioxidant found in olive fruits and life’sOMEGA 60, a high potency<br />

DHA/EPA oil. Visitors will also have the opportunity to test their brain<br />

function in an interactive activity that will take place on-stand and Dr<br />

Rob Winwood, Scientific Communication Manager, will speak on<br />

‘Potential clinical benefits of enhanced supplementation of Vitamin E<br />

for the silver generation’ at the HiE conference.<br />

OPTISHARP Natural<br />

DSM and Kemin have recently expanded their partnership by announcing the launch of<br />

OPTISHARP Natural and will showcase the product on-stand. OPTISHARP Natural delivers a natural<br />

multiplicity of well-researched, high-quality Zeaxanthin, offering important benefits to eye health, cognition and<br />

skin health. Under the agreement, DSM will serve as Kemin Industries’ exclusive and global zeaxanthin<br />

distributor for human nutrition, and Kemin will act as DSM’s exclusive supplier of naturally-sourced zeaxanthin<br />

crystalline material.<br />

Metafolin ®<br />

Another recent introduction to the market is Metafolin ® , which is manufactured by Merck and marketed by<br />

DSM to the beverage, food and food supplement industries. Metafolin ® is L-MTHF folate, the naturallyoccurring<br />

predominant form of folate with an excellent bioavailability. Folates contribute to human health by<br />

supporting normal amino acid synthesis, blood formation, homocysteine metabolism, cell division, immune<br />

system and psychological functions. In addition, it contributes to the reduction of tiredness and fatigue. Jacob<br />

Bauly, Vitamins Global Marketing Manager at DSM Nutritional Products, Human Nutrition & Health, will be<br />

presenting a seminar on Tuesday December 2nd <strong>2014</strong> at 15:00 about Metafolin ® , the new folate source for<br />

dietary supplements and fortified foods. Delegates can learn about the science behind this product and the<br />

opportunities it presents for differentiation in multivitamins, B-vitamin formulas and a variety of fortified foods.<br />

elaVida<br />

DSM’s elaVida also promises to be a highlight for attendees on-stand at HiE. elaVida is a superior olive<br />

polyphenol preparation made from olives with a proprietary solvent-free process. Containing the powerful<br />

antioxidant hydroxytyrosol, elaVida supports heart health through the protection of blood lipids from<br />

oxidative stress. Literature also indicates that olive polyphenols may have a beneficial effect in joint health,<br />

cellular energy metabolism and helping boost the body’s own antioxidant system.<br />

life’sOMEGA 60<br />

Alongside elaVida, DSM will be showcasing life’sOMEGA 60, a new, even higher potency form of<br />

life’sOMEGA, which will be marketed as a 60% total omega-3 product for dietary supplements. This new<br />

form is a high concentrate DHA/EPA vegetarian omega-3 that is allergen and GMO free. Sourced from algae,<br />

its outstanding purity profile provides considerable sensory advantages with as much as twice the potency of<br />

other sources such as krill oil, making it a very cost-effective choice.<br />

Fortitech ® Premixes<br />

Additionally, attendees will have the opportunity to learn more about Fortitech ® Premixes by DSM. Samples<br />

on stand that have been formulated with custom nutrient premixes and include gourmet marshmallows fortified<br />

with collagen, vitamin E and aloe vera, to help support a Beauty-From-Within platform; and an all-in-one<br />

market-ready, powdered beverage, utilising innovative cap dispensing technology. Formulated with vitamins A,<br />

C and E, to help support overall health and wellness, this lemonade-flavoured application has been developed<br />

as an ultra-convenient way to deliver nutrients, flavours, colours, stabilisers and sweeteners in one complete<br />

powdered solution.<br />

Visitors to stand G6 will have the opportunity to sample DSM’s fortified food and drinks, such as the tasty<br />

OatWell ® smoothies, with oat beta-glucan for reducing cholesterol. DSM’s drinks during Happy Hour will take<br />

place from 4–6pm on day 1 and 2 of the show. n<br />

Stand<br />

G6<br />

www.dsm.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


HiEurope preview 17<br />

Rousselot ® : innovative concepts using gelatine and collagen peptides<br />

The leading manufacturer of gelatines and collagen peptides, Rousselot ® ,<br />

will be showcasing its multifunctional and health ingredients, paving the<br />

way for innovation. The focus will be on innovative concepts created<br />

using its clean label gelatine range and bioactive collagen peptides. A<br />

particular highlight will be the launch of a new hydrolysed gelatine that<br />

enables manufacturers to reformulate a diverse range of food products,<br />

boosting their protein levels. Attention will also be focused on Peptan ® ,<br />

the award-winning collagen peptide range, along with the ever-growing<br />

body of scientific research proving the efficacy of these ingredients.<br />

Visitors will have the chance to listen to Mai Nygaard, global product<br />

manager for Peptan, discussing its benefits for joint health and mobility<br />

in an ageing population.<br />

Innovation made possible<br />

Rousselot’s range of multifunctional gelatine ingredients allows for easier formulation, reformulation and<br />

protein enrichment of many products. Experts will be on hand to advise how gelatine can reduce the fat and<br />

sugar content of better-for-you products, helping formulators to tap into evolving consumer trends.<br />

Combining gelatines and possibly other ingredients, Rousselot Synergy Systems enhance the functionality of<br />

the individual ingredients, providing exciting new options for the food industry. Part of the Rousselot Synergy<br />

System range, AcidoGel, a gelling agent, allows for the manufacture of stable aerated confectionery with<br />

acid flavour, for instance. Another excellent example of concepts achievable using Rousselot Synergy Systems<br />

is Chocospread, a reduced fat chocolate spread, which will be available to sample on the stand, having been<br />

developed using the EmulsiGel Synergy System for its emulsification and stabilising properties.<br />

Making its début in Amsterdam will be Rousselot’s latest innovation, a hydrolysed gelatine that can help<br />

manufacturers meet their protein enrichment and reformulation goals. Visitors to the stand can experience<br />

reduced-fat savoury cakes and protein enriched bars made using this innovative ingredient.<br />

The truth behind Peptan<br />

Originating from natural sources, Peptan affords multiple health and beauty benefits. The subject of numerous<br />

studies, it has been clinically proven to increase skin hydration by 28%i, to reduce collagen fragmentation by<br />

31% and increase collagen density by 9%ii. Rousselot will unveil the findings of the latest study into Peptan’s<br />

skin beauty benefits during the HiE show. n<br />

Stand<br />

K5<br />

www.rousselot.com<br />

Algatechnologies: Highest concentration of natural astaxanthin<br />

Algatechnologies will exhibit its line of AstaPure ® natural algae astaxanthin.<br />

The company is offering a wide range of astaxanthin concentrations in oleoresin<br />

form extracted using super critical CO2 extraction technology. Algatech’ newest<br />

product is 20% astaxanthin. This high content of astaxanthin exceeds any in the<br />

marketplace.<br />

AstaPure ® advanced 20% vegetarian and natural astaxanthin allows dietary<br />

supplement manufacturers to offer smaller, more friendly sized capsules without<br />

reduction in astaxanthin levels, and can be used in healthy food and beverage<br />

applications. The line also includes 5% and 10% astaxanthin oleoresin; 2.5% and<br />

2% vegetarian beadlets; 3% powder, and 4mg capsules, suitable for multiple forms<br />

of supplements, cosmeceuticals, foods and beverages.<br />

Algatech is a global biotechnology company specialising in the commercial<br />

cultivation of microalgae. It employs a closed system exposed to natural sunlight<br />

in an environmentally controlled process, making high purity, sustainable products.<br />

Algatech holds Kosher, Halal ISO 9001/2000, HACCP and GMP international accreditations, and is a member<br />

of the Natural Algae Astaxanthin Association (NAXA), a trade organisation dedicated to educating the public<br />

and industry about the health benefits of natural algae astaxanthin and the differences between sources. n<br />

Stand<br />

H62<br />

www.algatech.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


18<br />

HiEurope preview<br />

Gelita: Collagen proteins<br />

– THE health ingredients at HIE<br />

Bioactive Collagen Peptides ® as well as special types of gelatine<br />

play an important role for the development of dietary supplements,<br />

cosmeceuticals and functional food products. At HI Europe <strong>2014</strong><br />

Amsterdam, GELITA will be focusing on individual concepts for<br />

protein fortification, beauty from within, joint health, bone health<br />

and innovative delivery systems for active ingredients.<br />

Beauty from within<br />

VERISOL ® substantially increases skin elasticity and hydration<br />

and prevents the formation of wrinkles by stimulating skin<br />

metabolism and the creation of new collagen. Administered orally,<br />

VERISOL ® influences the skin’s matrix from the inside.<br />

Joint health<br />

FORTIGEL ® has been scientifically proven to stimulate<br />

measurably the synthesis of extracellular matrix and therefore<br />

the production of cartilage tissue. Thus, it counteracts wear and<br />

tear on joints caused by ageing and excessive loading.<br />

Bone health<br />

FORTIBONE ® stimulates osteoblast in the bones to increase<br />

production of extracellular matrix which is the essential<br />

framework for calcium mineralisation. In addition, FORTIBONE ® regulates<br />

degenerative processes by reducing protease production in osteoclasts. This mechanism supports<br />

overall bone stability and flexibility.<br />

Sport, body toning, protein fortification<br />

PEPTIPLUS ® increases the protein load substantially without the usual side effects on taste and texture.<br />

Recent studies with PEPTIPLUS ® show a significant increase in muscle mass, decrease in fat mass and an<br />

enhanced body toning effect.<br />

A novel delivery system<br />

Fortified confectionery is an innovative alternative to hard and soft capsules for the delivery of nutrients like<br />

vitamins or even for active ingredients. They are easy to swallow – especially for the elderly – and offer a fun<br />

and exciting approach for children.<br />

GELITA is the leading company for manufacturing and marketing collagen proteins. Coordinated from the<br />

headquarters in Eberbach, Germany, GELITA provides customers around the world with products of the<br />

highest standard, comprehensive technical expertise and sophisticated solutions. More than 20 sites and a<br />

global expert network ensure that state-of-the-art know-how is always available for customers. More than 135<br />

years of experience in the field of collagen proteins are the basis of GELITA’s performance. A strong<br />

requirement for innovation is the driving force of the family-owned company that is always looking for new<br />

solutions for food, pharmaceutical, health & nutrition as well as for technical applications.<br />

Within the range of collagen proteins, GELITA supplies collagen peptides with proven body-stimulating<br />

capabilities, tailor-made gelatines and non- or partly- water soluble collagens. This holistic range of products in<br />

combination with its vast experience in developing solutions for different applications makes GELITA first<br />

choice for its customers. In today’s landscape of highest consumer demands, manufacturers of food products<br />

have to rely on natural, healthy, non-allergenic ingredients for their developments. Collagen proteins from<br />

GELITA are the perfect match for this as they fulfil all of these requirements, a particular plus being the fact<br />

that they are foodstuffs in their own right (eg no E-number). They also possess a set of unique technical and<br />

physiological properties.<br />

Besides the traditional use of collagen proteins as natural stabilisers and emulsifiers for countless products,<br />

they enable manufacturers to provide their products with other properties which are becoming more and more<br />

important. GELITA has intensified its research in developing solutions for physical mobility, weight<br />

management and beauty from within. n<br />

Stand<br />

F10<br />

www.gelita.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


HiEurope preview 19<br />

DuPont: Health and wellness solutions<br />

supported by insights and science<br />

DuPont will showcase key health and nutrition themes backed by<br />

scientific and market insights, and clinical documentation. Tapping<br />

into the breadth of the extensive ingredient portfolio alongside<br />

market and consumer insights, DuPont have applied their<br />

knowledge to formulate the best mix of taste and nutrition that<br />

science can deliver across a wide range of food categories.<br />

DuPont experts will demonstrate concepts across digestive<br />

health, cardiovascular health, weight management, and physical<br />

performance and muscle health. In addition, dietary supplements solutions<br />

will be on show in a variety of finished formats as demanded by the ever growing customer base.<br />

DuPont will share more of its knowledge about health-enhancing ingredients in a presentation at the Health<br />

Ingredients Europe conference. Meet the experts on 2– 4 December at stand no. F6.<br />

Addressing world challenges<br />

DuPont Nutrition & Health addresses the world’s challenges in food by offering a wide range of sustainable,<br />

bio-based ingredients and advanced molecular diagnostic solutions to provide safer, healthier and more<br />

nutritious food. Through close collaboration with customers, DuPont combines knowledge and experience with<br />

a passion for innovation to deliver unparalleled customer value to the marketplace.<br />

DuPont has been bringing world-class science and engineering to the global marketplace in the form of<br />

innovative products, materials and services since 1802. The company believes that by collaborating with<br />

customers, governments, NGOs and thought leaders, we can help find solutions to such global challenges as<br />

providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting<br />

life and the environment. n<br />

Stand<br />

F6<br />

www.dupont.com<br />

SternMaid: New grinding technology<br />

optimises contract manufacturing<br />

The contract manufacturer SternMaid will be presenting a wide<br />

range of blending and processing techniques on its stand H5.<br />

Besides a multifunctional fluid bed processor and eight different<br />

blending lines, the company’s equipment now includes a hammer<br />

mill for grinding raw materials. From 2015 SternMaid’s food<br />

safety management system will also be certified according to<br />

FSSC 22000 (Food Safety System Certification).<br />

SternMaid invests continuously in state-of-the-art technologies.<br />

The new hammer mill makes it possible to grind and homogenise mixtures of<br />

products that are not uniform in size. The company’s fluid bed processor also simplifies handling of the goods,<br />

since it permits optimum adjustment and standardization of the product attributes. Because of their compact<br />

form the agglomerates have better flow properties; they are also easier to dose, cause much less dust and are<br />

suitable for direct tabletting.<br />

Mark Riemer, Commercial Director at SternMaid: “With our wide range of equipment we are flexible and can<br />

carry out orders of practically any size; moreover, we are well set up to meet special requirements like allergen,<br />

kosher or halal management. On this basis we can execute all manner of different orders quickly and easily and<br />

meet our customers’ specifications in all respects.”<br />

In matters of quality control and process safety- SternMaid always complies with the latest standards. In<br />

January 2015 the systems IFS ‘Higher Level’ and BRC ‘Grade A’ will be replaced by the standard FSSC<br />

22000. This certification provides internationally recognised evidence of a comprehensive food safety<br />

management system. n<br />

Stand<br />

H5<br />

www.sternmaid.de<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


20<br />

HiEurope preview<br />

Kaneka Pharma Europe: Natural performance backed by<br />

science<br />

Kaneka Pharma Europe highlights functional ingredients to support health for body<br />

and mind. The focus will be on the scientifically backed and naturally produced<br />

ingredients Ubiquinol and Glavonoid. Ubiquinol, the active form of coenzyme Q10<br />

with higher bioavailability, is essential for the body’s energy production and<br />

furthermore protects cells from oxidative damage. The licorice extract Glavonoid<br />

helps to reduce visceral fat. Both substances can be used in single ingredient<br />

supplement applications as well as in functional food combinations.<br />

Ubiquinol is found in every human cell and is an essential part of the respiratory<br />

chain, which produces more than 95% of the energy the body needs to sustain its<br />

vital functions. It is also the only naturally occurring lipid soluble antioxidant that<br />

counteracts the aging process and protects cells from free radical damage.<br />

Ubiquinol is therefore crucial for a healthy body and high level performance – mentally as well as physically.<br />

Due to its high bioavailability and its ready-to-use form, Ubiquinol has a more rapid and better effect than<br />

coenzyme Q10, which has to be converted by the body before it can be used. Filip Van hulle, Sales and<br />

Marketing Manager at Kaneka Pharma Europe, comments: “Backed by numerous scientific studies, Ubiquinol<br />

offers a huge variety of health benefits. This allows manufacturers of nutritional supplements and functional<br />

foods to target a broad spectrum of consumers.” One example is Ubiquinol Omega-3 Aktiv-Formula capsules<br />

from the German company Biogenial. These have been inspired by findings that Inuit, whose natural diet is rich<br />

in Omega-3 fatty acids as well as coenzyme Q10, have a low prevalence of heart disease. By combining<br />

omega-3 fatty acids of marine origin and Ubiquinol, the capsules can contribute to the normal function of the<br />

heart. Kaneka QH Ubiquinol is suitable for use in soft gel capsules, pellets and sticks, as well as in<br />

foodstuffs. n<br />

www.ubiquinol.org www.KanekaQ10.info www.kanekaQH.info<br />

Kaneka will also be presenting its Novel Food-approved licorice extract Glavonoid(tm). Because of its patented<br />

Carbery & Synergy: Joint protein and flavour capabilities<br />

Carbery Food Ingredients and Synergy Flavours will unveil ‘Taste for Performance’, a<br />

unique collaborative protein and flavour platform, at this year’s show. The collective<br />

knowledge and capabilities of both companies in high protein applications provide<br />

formulators with an unrivalled ability to develop nutritional bars, beverages and powders<br />

that strike the perfect balance between taste and performance. Brought to life through a<br />

series of specially flavoured prototypes including a unique ready to drink beverage,<br />

visitors will have an opportunity to experience the exceptional flavour and nutrition<br />

impact that this platform makes possible.<br />

The latest collaborative research undertaken with North Carolina State University, into<br />

the sensory analysis of various protein sources, has provided Carbery and Synergy experts with a<br />

deeper understanding of how proteins bind and interact with flavour compounds. These insights<br />

enable the development of superior flavour profiles in protein-based formulations. Protein and flavour<br />

experts will be on hand to explain how the characteristics of different protein sources behave in application and<br />

how flavour science is applied to achieve the best possible taste.<br />

Carbery’s leading range of hydrolysed whey protein isolates and concentrates, Optipep ® , offers an<br />

exceptionally clean taste profile. The ability to overcome the problems of acute bitterness inherent in many<br />

other hydrolysed whey products, provides development teams with greater choice in flavouring high protein<br />

products with Optipep. As a superior quality protein, Optipep also provides a rich source of essential and<br />

branched chain amino acids and an optimised concentration of peptides. A next generation Optipep will be<br />

demonstrated in new applications at the show.<br />

Furthermore, new research outcomes into the bioactivity of dairy peptides will be discussed, which provide<br />

innovation opportunities for infant, performance and clinical nutrition. Visitors are invited to meet with<br />

research scientists to discuss the importance of quantity, quality and timing of dietary protein intake in building<br />

and maintaining skeletal muscle mass and strength; optimising body composition and improving blood glucose<br />

management. n<br />

www.carberry.com and uk.synergytaste.com<br />

Stand<br />

K20<br />

Stand<br />

J60<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


HiEurope preview 21<br />

ADM: Extensive functional ingredients portfolio<br />

ADM will showcase its extensive range of functional ingredients, including its<br />

portfolio of cost-effective functional soya protein products Textura and<br />

CLARISOY along with its line of high quality lecithins, versatile<br />

phytosterols and natural antioxidants.<br />

A highlight at this year’s stand will be the popular range of Textura<br />

products, a great source of high-quality protein, fibre and whole grains. This<br />

new line of nutritious inclusions are ideal for manufacturers looking to<br />

formulate healthy snacks with unique consumer appeal. Depending on the<br />

needs of the individual product formulations, ADM’s Textura inclusions<br />

can be customised to meet specific profiles by adding exotic flavours, vibrant colours and<br />

interesting textures. Textura inclusions are highly cost-effective and can be easily incorporated by<br />

manufacturers to enhance the nutrient content, texture or flavour of a wide variety of products, including cereal<br />

bars, cereals and other healthy snacks.<br />

Another important focus at this year’s show will be ADM’s CLARISOY isolated soya protein range, which<br />

enables protein fortification in beverage systems. As the world’s first vegetable-based protein offering clarity<br />

and high quality protein nutrition, the CLARISOY line has been specifically designed for use in low-pH or<br />

neutral beverage applications, including sports and recovery drinks, meal replacements and coffee creamer<br />

products.<br />

ADM experts will also provide details on how its portfolio of non-genetically modified (non-GMO) soya-based<br />

lecithin products can help manufacturers improve emulsification in reduced fat and flavour-sensitive<br />

applications. These high quality lecithin products can be used in a variety of food applications, including<br />

confectionery, baked goods, dairy and snack products to help promote even blending, reduce hardening and<br />

improve texture.<br />

Furthermore, the company will highlight its CardioAid range of phytosterols and phytosterol esters, which can<br />

be used in a variety of food and beverage applications. Approved as novel food ingredients, the range is<br />

targeted at reducing cholesterol levels while simultaneously helping manufacturers to capitalise on the<br />

approved EU health claim, which states that plant sterols have been shown to ‘lower/reduce blood<br />

cholesterol’. n<br />

www.adm.com<br />

Stand<br />

H13


22<br />

ingredients<br />

Zeaxanthin nutrition: The way nature<br />

intended<br />

Eyesight is something we all take for granted…..until something goes wrong. And blindness or<br />

blurred vision are among some of the worst disabilities we can suffer. Much research has been<br />

carried out into eye health, but more needs to be done to ensure that we help to develop our sight,<br />

and maintain it, from infancy through to old age. This article looks at some of the common<br />

problems associated with eyesight, and two potent carotenoids that can go a long way towards<br />

reducing the risk of problems: lutein and zeaxanthin.<br />

AMD<br />

Before<br />

AMD<br />

Common eye problems<br />

There are many common problems<br />

that can affect the eye, for<br />

example, presbyopia, a common<br />

problem with older people, that<br />

affects their ability to see small<br />

objects or print; floaters, which<br />

are specks that float across the<br />

field of vision; tearing/producing<br />

too many tears, which is often a<br />

sign of sensitivity to light, wind or<br />

temperature conditions, or to a<br />

condition known as dry eye; and<br />

eyelid problems such as<br />

blepharitis, which may cause<br />

symtoms such as red or swollen<br />

eyelids and itchiness. Other eye<br />

problems include cataracts, which<br />

are cloudy areas in the lens of the<br />

eye that can be surgically<br />

corrected; and glaucoma, the<br />

result of too much fluid pressure<br />

inside the eye. However, according<br />

to the National Institute on Aging, 1<br />

retinal disorders are a leading<br />

cause of blindness in the United<br />

States. Retinal disorders include<br />

diabetic retinopathy, retinal<br />

detachment and age-related<br />

macular degeneration (AMD).<br />

About AMD<br />

AMD is the number one cause of<br />

vision loss in US, affecting 14%-<br />

24% of the US population aged<br />

65–74 years and 35–40% of people<br />

aged 74 years or more. 2 Although<br />

AMD is normally associated with<br />

age, a recent study conducted in<br />

Germany found early signs of<br />

AMD in 3.8% of adults under the<br />

age of 45. 3 Furthermore, a recent<br />

analysis of available data to May<br />

2013 indicates that 8.7% of the<br />

worldwide population has AMD.<br />

The projected number of people<br />

with the disease is estimated to<br />

rise to 196 million in 2020,<br />

increasing to 288 million in 2040. 4<br />

AMD is a progressive disease that<br />

attacks the macula of the eye, the<br />

area of the eye responsible for our<br />

sharpest vision. The impact of the<br />

disease can be devastating.<br />

Imagine your world slowly<br />

becoming a blur such that you can<br />

no longer perform normal daily<br />

tasks like reading or driving that<br />

you had hitherto taken for granted.<br />

Imagine not being able to<br />

recognise faces. While many<br />

younger people do not think about<br />

protecting their eyesight until a<br />

problem occurs, data from the<br />

AOA's American Eye-Q ® survey<br />

indicates that ‘40% of consumers<br />

age 55 or older are worried about<br />

losing their ability to live<br />

independently as a result of<br />

developing a serious vision<br />

problem’; 5 and the NMI’s Health<br />

Aging Database puts eye health in<br />

the top ten of consumer health<br />

fears. 6<br />

Protecting the eye<br />

A number of vitamins and<br />

micronutrients are essential for<br />

eye health.<br />

Vitamin A (retinol)<br />

Vitamin A is instrumental in the<br />

process of vision (especially night<br />

vision) and EFSA has confirmed<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


ingredients<br />

23<br />

that clear health benefits have<br />

been established in terms of<br />

maintaining normal vision. High<br />

doses of vitamin A supplements<br />

have been used successfully to<br />

treat an inherited eye disease<br />

(retinitis pigmentosa), and the<br />

earliest symptom of vitamin A<br />

deficiency is night blindness 7<br />

Antioxidant vitamins C and E<br />

Vitamin C appears to work with<br />

other antioxidants, including betacarotene<br />

and vitamin E, to protect<br />

the eyes against developing<br />

disorders such as cataracts and<br />

macular degeneration (AMD), the<br />

leading causes of legal blindness<br />

in people over 55. 8<br />

Omega-3 long chain PUFAs<br />

A study that compared people with<br />

AMD to individuals without the<br />

eye disease found that those with<br />

a healthy dietary balance of<br />

omega-3 and omega-6 fatty acids<br />

and higher intake of fish in their<br />

diets were less likely to have this<br />

particular eye disorder. 9 In<br />

addition, the long-chain omega-3<br />

fatty acid docosahexaenoic acid<br />

(DHA) is a major and essential<br />

building block of membranes of<br />

the brain and other nervous<br />

tissues, including the retina. 10<br />

Lutein and zeaxanthin<br />

Lutein and zeaxanthin are thought<br />

to protect the eye from harmful<br />

ultraviolet light: they filter out blue<br />

light, which is not stopped by the<br />

cornea and lens, and which can<br />

damage the sensitive vision cells<br />

in the macula over time. 11<br />

Lutein and zeaxanthin are relevant<br />

to infant visual development<br />

because of their high<br />

concentration in the macula and<br />

their antioxidant potential in<br />

protecting that tissue. Dietary<br />

lutein and zeaxanthin are<br />

absorbed in the gut and<br />

transported on lipoproteins to<br />

target tissues, most strikingly the<br />

macula of the eye. Within the<br />

macula, lutein and zeaxanthin are<br />

most concentrated in the fovea.<br />

This tiny area in the centre of the<br />

macula comprises less than 3% of<br />

the retina, yet it processes most<br />

of the information about fine detail<br />

that is sent to the brain. 13<br />

Protection against AMD<br />

The Age-Related Eye Disease<br />

Study AREDS2, a multicenter<br />

Anatomy of the eye<br />

n The pupil: lets light into the eye<br />

n The cornea: a barrier against<br />

germs and other harmful<br />

material, and a lens to facilitate<br />

focus<br />

n The iris: controls the amount of<br />

light entering the eye<br />

n The lens: focuses light onto the<br />

retina<br />

n The sclera: the white protective<br />

outer layer<br />

n The choroid: layers of blood<br />

vessels that provide oxygen and<br />

nourishment to the retina<br />

n The retina: senses light via<br />

photoreceptors which capture<br />

light rays and transmit them via<br />

the optic nerve to the brain<br />

n The macula: found at the centre<br />

of the retina. It is responsible<br />

for central vision and the ability<br />

to see detail<br />

n The fovea: a small pit near the<br />

centre of the macula containing<br />

cone cells for colour vision and<br />

vision in bright light<br />

n The optic nerve: transmits<br />

visual information from the<br />

retina to the brain<br />

n The vitreous gel (vitreous<br />

humour): mostly made of water.<br />

It gives the eye its shape and<br />

helps keep the retina in place.<br />

Source:<br />

http://fightforsight.org.uk/about-theeye/gclid/CJjb4-2T48ECFfMZtAodGz<br />

kACg<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


24<br />

ingredients<br />

combination of expertise can<br />

ensure that consumers receive<br />

adequate amounts of each in a<br />

combined, natural form.<br />

The new standard of care<br />

Based on AREDS2 research, the National Eye Institute in USA<br />

recommends 10mg of lutein and 2mg of zeaxanthin as the new standard<br />

of care for eye health. OPTISHARP Natural is the perfect way to<br />

update your formulations to meet those recommendations. In an<br />

absorbable form, beneficial, and naturally sourced, OPTISHARP<br />

Natural raises the bar among zeaxanthin ingredients and helps you<br />

confidently deliver quality, plant-based nutrients your customers can<br />

count on for maintaining the health of their eyes, every day.<br />

FloraGLO ® Lutein<br />

FloraGLO ® Lutein, developed by<br />

Kemin Industries, is quite simply<br />

the most clinically-researched and<br />

science-backed lutein brand in the<br />

world. Sourced from marigold<br />

flowers, it is associated with<br />

healthy eyes and skin. It is used as<br />

an ingredient in nutritional<br />

supplements, food and beverages<br />

as well as personal care products.<br />

While lutein is widely recognised<br />

as an essential eye nutrient for its<br />

ability to filter damaging blue light<br />

and quench free radicals, research<br />

shows it can also enhance the look<br />

of the skin.<br />

OPTISHARP Natural<br />

DSM has now partnered with<br />

Kemin to offer a new standard of<br />

zeaxanthin. There are some<br />

important differentiators from<br />

other forms:<br />

phase III randomized clinical trial,<br />

accessed the effects of oral<br />

supplementation of macular<br />

xanthophylls, lutein plus<br />

zeaxanthin, and/or EPA plus DHA<br />

as a treatment for cataract, AMD<br />

and moderate vision loss. In<br />

secondary analysis, lutein and<br />

zeaxanthin supplements on top of<br />

the AREDS supplement lowered<br />

the progression to advanced AMD<br />

in persons with low dietary lutein<br />

and zeaxanthin. 14 Based on the<br />

AREDS2 research, the National<br />

Eye Institute in the USA<br />

recommends a minimum of 10mg<br />

lutein and 2mg of zeaxanthin to<br />

improve visual performance.<br />

Dietary sources of lutein and<br />

zeaxanthin<br />

A study published in the British<br />

Journal of Opthalmology examined<br />

the best dietary sources of lutein<br />

and zeaxanthin. It showed that<br />

maize had a high quantity of lutein<br />

and orange pepper had a high<br />

amount of zeaxanthin. Both are<br />

also present in kiwi fruit, grapes,<br />

spinach, orange juice, zucchini and<br />

different kinds of squash.<br />

However, most of the dark green<br />

leafy vegetables, previously<br />

recommended for a higher intake<br />

of lutein and zeaxanthin, have 15–<br />

47% of lutein, but a very low<br />

content (0–3%) of zeaxanthin. 15<br />

Introducing FloraGLO ® Lutein<br />

and OPTISHARP Natural<br />

It can be difficult to consume<br />

sufficient amounts of lutein and<br />

zeaxanthin to meet the dietary<br />

recommendation of 10mg and 2mg<br />

respectively. Now, however, a<br />

Free or esterified<br />

Dietary zeaxanthin can be either in<br />

a free or an esterified form, and<br />

the difference between them is<br />

significant. Non-esterified<br />

zeaxanthin, like OPTISHARP<br />

Natural, is directly absorbed into<br />

the bloodstream, zeaxanthin esters<br />

are not. Before esters can be<br />

bioavailable, the body must first<br />

solubilise them in fat and then deesterify<br />

them by enzymatic<br />

cleavage of the fatty acids by a<br />

complex process that can vary<br />

greatly among individuals and can<br />

affect absorption. Simply put, if<br />

the zeaxanthin is not optimally<br />

absorbed, it will not be delivering<br />

all of its intended benefits to<br />

consumers. Zeaxanthin is<br />

absorbed and selectively<br />

deposited in the eye, brain, skin<br />

and even breastmilk. Research has<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


ingredients<br />

25<br />

shown that only free-form<br />

zeaxanthin, like OPTISHARP<br />

Natural, is found in these tissues.<br />

Zeaxanthin esters are not.<br />

Meso-zeaxanthin<br />

Meso-zeaxanthin (MZ) is also<br />

found in macular pigment, but<br />

research has demonstrated that<br />

this is the result of the body‘s<br />

natural conversion of lutein. Unlike<br />

dietary zeaxanthin and lutein<br />

which are abundant in our diets,<br />

although not so abundantly<br />

consumed, MZ is not found in any<br />

relevant dietary source. According<br />

to the published literature, MZ has<br />

been studied for eight years vs.<br />

approximately 30 years for dietary<br />

lutein/zeaxanthin (in the form of<br />

FloraGLO ® ). MZ has 8 published<br />

human clinical studies vs. dietary<br />

lutein/zeaxanthin’s 64. MZ was<br />

not included in AREDS2 thus not<br />

clinically proven to reduce the<br />

progression of AMD.<br />

Supplemental MZ may also<br />

complete with dietary zeaxanthin<br />

and lutein absorption, inhibiting<br />

their uptake in the macula. On top<br />

of that, MZ is not naturally found<br />

in the skin or brain as zeaxanthin.<br />

The effect of MZ on organs other<br />

than the eye is not researched and<br />

its effects are unknown.<br />

The natural way<br />

OPTISHARP Natural is a<br />

naturally-sourced dietary<br />

zeaxanthin made from Kemin<br />

Industries’ ZeaONE brand of<br />

zeaxanthin. And just as FloraGLO ®<br />

did for lutein, OPTISHARP<br />

Natural is setting a new standard<br />

for zeaxanthin. The same free form<br />

as is found naturally in our diet,<br />

OPTISHARP Natural from<br />

marigolds helps you provide the<br />

clinically-proven benefits of the<br />

zeaxanthin nutrient the way nature<br />

intended. OPTISHARP Natural<br />

can help your customers bridge<br />

the zeaxanthin gap in their diets<br />

and give you a naturally sourced,<br />

advantageous approach to meet<br />

new eye health formula<br />

recommendations.<br />

A winning partnership<br />

Both Kemin and DSM are<br />

delighted with this new<br />

partnership.<br />

“This is a real win for both our<br />

customers,” said Anita Norian,<br />

Kemin president of the human<br />

nutrition and health division.<br />

“Kemin and DSM have been<br />

partners in the global carotenoid<br />

market since the late 1990s, and<br />

further collaboration will only<br />

maximise the exceptional quality<br />

and service both organisations’<br />

customers have come to know.”<br />

The partnership combines the<br />

sound science, research,<br />

marketing and technical support of<br />

Kemin and DSM. Under the<br />

agreement, DSM will serve as<br />

Kemin Industries’ exclusive and<br />

global zeaxanthin distributor for<br />

human nutrition, and Kemin will<br />

act as DSM’s exclusive supplier of<br />

naturally-sourced zeaxanthin<br />

crystalline material. DSM will also<br />

invest in high performance product<br />

form innovations for dietary<br />

supplement and food applications.<br />

“We are excited about this new<br />

collaboration that solidifies both<br />

organisations’ positions as leaders<br />

in the eye health market,<br />

facilitating further development<br />

for both lutein and zeaxanthin,”<br />

said Norian. “Customers will be<br />

offered easy-to-use, convenient<br />

formulations that combine the two<br />

complementary ingredients, lutein<br />

and zeaxanthin.”<br />

“As a leading provider of<br />

zeaxanthin, DSM is pleased to<br />

expand its relationship with Kemin<br />

and offer an additional ‘natural’<br />

choice as part of our existing<br />

OPTISHARP portfolio,” said Will<br />

Black, DSM vice president of<br />

marketing for human nutrition &<br />

health, North America. “There is a<br />

significant and comprehensive<br />

body of evidence supporting the<br />

positive effects of lutein and<br />

zeaxanthin on eye health and<br />

visual function, both through the<br />

protection of specific eye tissues<br />

and by increasing visual<br />

performance. We continue to<br />

support further clinical research to<br />

reinforce the scientific basis for<br />

the positive impact of lutein and<br />

zeaxanthin on eye health, as well<br />

as the benefits that zeaxanthin<br />

provides for cognition and skin<br />

health in its role as an<br />

antioxidant” n<br />

References<br />

1. http://www.nia.nih.gov/health/publication/aging-and-your-eyes#steps<br />

2. http://www.amd.org/what-is-macular-degeneration/<br />

3. http://www.ncbi.nlm.nih.gov/pubmed/24566902<br />

4. http://www.sciencedirect.com/science/article/pii/S2214109X13701451<br />

5. http://www.aoa.org/newsroom/eye-health-an-increasing-concern-for-aging-adults?sso=y<br />

6. http://www.naturalproductsinsider.com/articles/2009/09/eye-health-from-reaction-to-prevention.aspx<br />

7. http://www.nutri-facts.org/eng/vitamins/vitamin-a-retinol/at-a-glance/<br />

8. http://www.nutri-facts.org/eng/vitamins/vitamin-c-ascorbic-acid/at-a-glance/<br />

9. http://www.nutri-facts.org/eng/essential-fatty-acids/essential-fatty-acids/at-a-glance/<br />

10. http://www.nutri-facts.org/eng/essential-fatty-acids/essential-fatty-acids/at-a-glance/<br />

11. http://www.nutri-facts.org/eng/carotenoids/lutein-and-zeaxanthin/at-a-glance/<br />

12. http://www.nutri-facts.org/eng/topic-of-the-month/detail/backPid/860/article/the-safety-of-micronutrients-part-3-minerals-copy-1/#c7547<br />

13. http://www.nutri-facts.org/eng/expert-opinion/detail/backPid/108/article/micronutrients-for-theaging-eye/#c89<br />

14. http://www.nutri-facts.org/eng/expert-opinion/detail/backPid/108/article/micronutrients-for-theaging-eye/#c89<br />

15. http://bjo.bmj.com/content/82/8/907.short<br />

DSM Nutritional Products<br />

www.dsm.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


26<br />

ingredients<br />

Chocolate & beyond<br />

Barry Callebaut is ready for a sugar free future<br />

Lots of things have already been said about sugar. But did you catch up on the most important<br />

fact: that it’s perfectly possible to live in a world without added sugar? Or in a world with less<br />

sugar? In this world, chocolate and cocoa products can be as tasty and delicious as ever, rest<br />

assured.<br />

Barry Callebaut has a long<br />

tradition of in-depth and<br />

innovating research. Since 1990,<br />

they have been monitoring new<br />

trends, new technologies and new<br />

health requirements, looking to<br />

create new solutions and<br />

sensations… so as to keep on<br />

reinventing your chocolate<br />

experience! It is their ambition to<br />

be the preferred solution provider,<br />

creating cocoa and chocolate<br />

applications everybody can enjoy<br />

by reformulating chocolate in a<br />

responsible way, without<br />

compromising on good taste.<br />

As a result of painstaking<br />

research, the window has been<br />

cast wide open upon a whole<br />

range of possibilities: sugarchoice.<br />

It’s chocolate for the<br />

consumer that wants to take care<br />

of his body and chooses for light in<br />

sugar or light in calorific products.<br />

reduced, without added sugar,<br />

sugar free, calorie reduced, protein<br />

enriched, ActicoaÔ, and many<br />

other varieties of chocolate and<br />

chocolate applications. Sounds<br />

complicated? It needn’t be! To help<br />

you navigate this vast chocolate<br />

landscape, all possibilities are<br />

grouped into four clear and distinct<br />

consumer choices: rational,<br />

recommended, parental and<br />

emotional choices. These profiles<br />

cover all possible eating<br />

behaviours, food choices and<br />

related chocolate and cocoa<br />

products. Get ready for a tasty<br />

overview.<br />

Chocolate answers<br />

Balanced chocolate is the solution<br />

for those who make a rational<br />

Kids chocolate is chocolate for the<br />

consumers of the future. Children<br />

can be raised with the taste of<br />

sugar reduced products, so why<br />

not shape their taste buds while<br />

we can. Kids chocolate is the<br />

result of a parental choice, made<br />

by parents that want their children<br />

to develop healthy eating habits.<br />

Functional chocolate is the<br />

translation of a recommended<br />

choice, for people that have been<br />

advised to watch what they eat<br />

such as: lactose intolerances,<br />

allergies to certain food<br />

ingredients, and so on.<br />

Of course there will always be the<br />

classic chocolate for special<br />

moments of pleasure, a pure<br />

emotional choice for pure<br />

indulgence.<br />

Chocolate moments<br />

Just like there is a special kind of<br />

chocolate for everybody, there is<br />

also chocolate for every moment.<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


ingredients<br />

27<br />

Barry Callebaut transforms<br />

traditionally hand- shaved ‘copeaux<br />

grattés’ into trendy chocolate<br />

Pencils<br />

The Pencils, made out of 100% Belgian chocolate,<br />

offer unlimited creativity to create a masterpiece using<br />

only one basic element.<br />

Applying the technique of traditionally hand-shaved<br />

‘copeaux grattés’, Chocolate Mastersa brand of the<br />

Barry Callebaut Group is able to create Pencils:<br />

authenticity with an artisanal yet trendy appeal.<br />

Transforming authenticity into trendiness<br />

More than 30 years ago, master chocolatier Pierre<br />

Iserentant introduced the technique of ‘copeaux<br />

grattés’, perfectly curled chocolate shapes. Originally,<br />

the chocolate was hand shaved diagonally, using the<br />

so called ‘biais-méthode’. By incorporating this<br />

craftsmanship into the Barry Callebaut Group, his<br />

invention is eternalised. By determining the specific parameters for tempering chocolate, Chocolate Mastersis<br />

able to offer a superior product with better heat resistance, glossy appearance and a crackling snap.<br />

Unlimited creativity in a multitude of sizes and colours<br />

The new collection of Pencilsare made out of 100% Belgian chocolate. They make it easy to create a<br />

masterpiece with only one finishing touch, providing unlimited creativity. Any creation can be transformed into a<br />

mouth-watering masterpiece, be it a cake, an ice-cream or any other dessert. They will even turn a simple<br />

breakfast cereal bowl into a delightful starter of the day.<br />

Pencilsdo not only enhance exclusiveness to any creation, they also compliment your coffee, tea or<br />

digestive drinks.<br />

The Pencils are available in almost any colour and size imaginable, each with their own specific shape and<br />

flavour, ranging from velvety tasting Creamy Pencilsover crunchy cute Mini Pencilsto edible Celebration<br />

Candles.<br />

“Consumers are increasingly looking to try foods that evoke new and unfamiliar culinary experiences. The<br />

Pencilsmake any dessert a visual delight in just one handling”, Belgian chef Robrecht Wolters states. “Whether<br />

you’re serving a classic ice cream, sorbet or sabayon, a Pencilalways delivers that little extra, surpassing the<br />

expectation of even the most demanding customers.”<br />

Quality Cocoa for a Better Life<br />

Since July of this year, all Chocolate Mastersdecorations support the Quality Partner Program (QPP).<br />

Encompassing activities such as farmer training in good agricultural practices, education for children in cocoa<br />

farming communities, and improving access to safe water and basic healthcare, this program aims to secure the<br />

production of sustainably grown cocoa and increase the overall quality of life of cocoa farmers and their families.<br />

Through QPP, Barry Callebaut engages participating farmers and cooperatives in Côte d’Ivoire and Cameroon<br />

on the road toward greater cocoa sustainability.<br />

Breakfast, snack at 10am, lunch,<br />

energy refill at 16pm, dinner,<br />

evening treat… Barry Callebaut<br />

offers chocolate for all possible<br />

applications such as cereals,<br />

biscuits, bakery, ice creams, dairy<br />

drinks and so on. They make sure<br />

you can still enjoy chocolate at<br />

each of those moments, without<br />

fear and without feeling guilty.<br />

Please do keep enjoying your<br />

special piece of classic ‘luxury’<br />

chocolate in the evening! As long<br />

as it is part of a balanced diet and<br />

a healthy lifestyle, everything’s<br />

just fine.<br />

Facts & figures<br />

Thorough research and promoting<br />

this chocolate reformulation have<br />

become crucial. There is no use<br />

denying it: figures are not lying.<br />

According to recent data from the<br />

WHO (World Health Organization),<br />

one in four people is overweight<br />

today and one in ten will be obese<br />

in 2015. More than 347 million<br />

people suffer from diabetes<br />

worldwide. Alarmed by these<br />

shouting numbers, there is the<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


28<br />

ingredients<br />

Sustainability Report 2013/14 highlights new milestones in making cocoa<br />

farming more sustainable<br />

n<br />

n<br />

Almost 100,000 farmers trained in better farming practices<br />

Nearly 74,000 people reached through community activities<br />

n Report independently verified by Denkstatt GmbH<br />

The Barry Callebaut Group, the world’s leading manufacturer of high-quality chocolate and cocoa products,<br />

announces the publication of its Cocoa Sustainability Report 2013/14. This year’s report illustrates the<br />

company’s initiatives to improve the livelihoods of cocoa farmers through sustainable cocoa farming practices<br />

and to address the basic health and education needs of cocoa communities.<br />

“With ongoing challenges in cocoa farming, we are focusing on helping farmers to improve their yields, in order<br />

to increase overall production and enhance their livelihoods,” said Juergen Steinemann, CEO of the Barry<br />

Callebaut Group. “In order to achieve this faster and with more impact, we implement and push the CocoaAction<br />

plan of the World Cocoa Foundation. We need to make cocoa farming sustainable, and we will.”<br />

Besides describing the Group’s ongoing cocoa sustainability programs, the report highlights five major<br />

developments in the company’s strategy and activities during its fiscal year 2013/14:<br />

n In December 2013, the Cocoa Horizons Truck started its journey across to bring farmer training, education<br />

and medical assistance to remote cocoa communities. It reached 21,000 people in its first 8 months.<br />

n In February <strong>2014</strong>, the company completed the acquisition of the Biolands Group, which works directly with<br />

63,000 farmers across, and to help them produce certified cocoa.<br />

n The Barry Callebaut Group also expanded and strengthened its Quality Partner Program (QPP), the Group’s<br />

own offering of sustainable cocoa products. Traceability, verification and transparency will become key<br />

specifications of QPP going forward.<br />

n The Group is one of the twelve founding members of CocoaAction, an unprecedented industry strategy to<br />

modernise the cocoa sector, announced in May <strong>2014</strong>.<br />

n In June <strong>2014</strong>, the Group organised the second CHOCOVISION <strong>2014</strong> conference, where 200 senior leaders<br />

and stakeholders across the cocoa value chain came together to explore and initiate new approaches and<br />

solutions for a sustainable, successful chocolate future.<br />

The Cocoa Sustainability Report 2013/14 was guided by the AA1000 standard for sustainability reporting and<br />

was externally verified by the auditing organisation Denkstatt GmbH.<br />

need to reduce sugar in our diets.<br />

Pressure is rising around the<br />

world, governments are imposing<br />

sugar taxes, and WHO has made<br />

new guidelines for daily sugar<br />

intake.<br />

Taste the future<br />

Barry Callebaut is fully aware of<br />

all available facts and figures, and<br />

they are what they are. But let’s<br />

not panic, they are ready for the<br />

future and will guide you through<br />

it:<br />

There are three main steps to<br />

follow. First you should define your<br />

aim: where are you heading and,<br />

what are your goals? Once these<br />

are spelled out, you can choose<br />

the target audience(s) that will<br />

help you reach these goals. The<br />

four consumer choices: rational,<br />

remended, parental and emotional,<br />

will guide you in this. And by<br />

choosing your target audience,<br />

you are choosing the claims your<br />

products can make. It really is as<br />

simple as that! Once you are<br />

implementing sugar reduced<br />

chocolate in your products, you<br />

can do it at your own pace: you<br />

can choose for a gradual reduction<br />

of sugar (without a claim), a<br />

partial sugar replacement of at<br />

least 30% (with a sugar-reduced<br />

claim) or a full replacement (with a<br />

‘without-added-sugar’ or ‘sugarfree’<br />

claim).<br />

Already found what you are<br />

looking for? Great!<br />

Do you need more expertise to<br />

optimise your recipe? Together<br />

with you, Barry Callebaut will<br />

explore the chocolate frontiers,<br />

moving further and further<br />

towards...chocolate and beyond. n<br />

Barry Callebaut<br />

www.barry-callebaut.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


ingredients<br />

29<br />

Keeping up with the market: new trends<br />

for discerning consumers<br />

Symrise is a global supplier of fragrances, flavourings, cosmetic active ingredients and raw<br />

materials, as well as functional ingredients. In this article the company gives us a view of some<br />

market trends in the areas of culinary, sweets and beverages.<br />

Culinary Trends<br />

In the culinary segment, trends<br />

range from natural flavours to food<br />

solutions, plant-based flavours<br />

(extracts), no additives and no<br />

palm oil, amongst others.<br />

Naturalness<br />

Overall, the subject of naturalness<br />

is gaining importance in savoury.<br />

Here, we see a shift from 100%<br />

natural to local foods, carbon<br />

footprint, true taste and simplicity:<br />

products with comprehensible and<br />

honest ingredient lists and without<br />

complex statements. Simplicity<br />

has to do with concentrating on a<br />

main ingredient and supporting it<br />

with suitable flavours, herbs or<br />

spices (eg in soups).<br />

Vegetarian and vegan<br />

‘Suitable for vegetarians’ will be<br />

an important selling point in the<br />

future. A growing number of<br />

people are removing meat from<br />

their diet or are substantially<br />

reducing the amount of meat they<br />

consume. Consumers are looking<br />

for suitable, tasty alternatives to<br />

meat – dishes with legumes and<br />

meat substitutes such as tofu,<br />

seitan, etc. are trending. Here,<br />

consumers expect tasty solutions<br />

(eg interesting seasonings with<br />

ethnic inspiration or meat flavours<br />

while remaining vegetarian).<br />

Health & wellness<br />

One major topic in the culinary<br />

segment is the subject of health<br />

and wellness – a trend from the<br />

past few years that is now shifting<br />

somewhat. There is no longer a<br />

push to promote health aspects<br />

through nutritional supplements,<br />

but rather to address the topic in<br />

general. This starts with fitness<br />

and sports and continues up to<br />

nutrition and diet. People are<br />

increasingly avoiding products that<br />

are high in fat and sugar. They<br />

want foods that are good for their<br />

bodies, without complicated<br />

statements and with simple and<br />

comprehensible ingredient labels.<br />

There is a substantial desire<br />

among consumers for healthy,<br />

tasty and convenient products<br />

such as soups and instant foods.<br />

For food manufacturers as well as<br />

flavour manufacturers, this means<br />

offering products that bridge the<br />

gap between health and<br />

convenience.<br />

Moreover, there is notable interest<br />

in process notes (cooked notes,<br />

caramelizing notes...) that<br />

generally cannot be fully<br />

implemented in industrial<br />

production (instant products).<br />

These should also be as natural as<br />

possible.<br />

On-the-go<br />

Other consumer trends include<br />

‘snacking’ and ‘on the go’. The<br />

boundaries between the main<br />

mealtimes are becoming<br />

increasingly blurred. Young<br />

consumers, particularly the<br />

millennials, tend to eat whenever<br />

they feel hungry and have time.<br />

Here, they expect suitable<br />

products that they can eat quickly<br />

and are conveniently at hand.<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


30<br />

ingredients<br />

Ethnic trends<br />

When people in the culinary<br />

segment talk about flavour trends,<br />

the conversation often quickly<br />

turns to ethnic cuisine from around<br />

the world. Here there are many<br />

trends that are inspired by the<br />

phenomenon of ‘street food’. New<br />

culinary inspirations from Japan,<br />

South Korea, Southeast Asia,<br />

Vietnam and Mexico have a strong<br />

influence on urban eating culture.<br />

Mexican cuisine is known for its<br />

spiciness and aromatic, strong<br />

seasonings (which is also a major<br />

flavour trend in culinary cuisine in<br />

and of itself). Furthermore, one<br />

can no longer speak of generic<br />

Asian cuisine. Now, consumers<br />

understand the differences<br />

between Thai, Korean, Indian<br />

(Indian lentils/dal are currently<br />

popular) and Malaysian cuisine.<br />

Popularity is quickly rising in<br />

regards to North African and Near<br />

Eastern cuisine, which is strongly<br />

seasoned and uses special<br />

mixtures of spices, such as ras el<br />

hanout. This offers innumerable<br />

possibilities for the various<br />

applications such as seasoning<br />

mixes, instant noodles and sauces.<br />

When people in the<br />

culinary segment talk<br />

about flavour trends,<br />

the conversation often<br />

quickly turns to ethnic<br />

cuisine from around the<br />

world<br />

The reasons for the ethnic trends<br />

are obvious. People are travelling<br />

more than ever and experiencing<br />

the world. They want diversity on<br />

their plates and love discovering<br />

new flavour territories. An<br />

important aspect for ethnic dishes<br />

is their authenticity. If you put Thai<br />

on the label, consumers today<br />

expect an authentic Thai flavour.<br />

Symrise’ contribution<br />

Our backward integration of<br />

seasoning extracts and seasoning<br />

pastes as well as our global chefs<br />

network ‘Chefs United’ puts us in<br />

a position to recognise these<br />

ethnic flavours with their local<br />

intricacies and translate them into<br />

suitable preparations for<br />

seasoning, extract or flavour<br />

solutions. As a result, we recently<br />

worked on authentic seasoning<br />

extract mixtures for ‘ras el<br />

hanout’, ‘baharat’ and ‘harissa’, as<br />

well as an interesting composition<br />

for Indian dal (lentils).<br />

Naturalness<br />

The development is also<br />

increasingly towards naturalness<br />

and intelligent solutions. Through<br />

backward integration we have<br />

ensured that we have access to<br />

the necessary raw materials in the<br />

quantities necessary for covering<br />

our need for natural, vegan and<br />

vegetarian flavours and<br />

preparations for dishes. The<br />

subject of sustainability also plays<br />

a role for consumers. We are<br />

meeting this customer<br />

requirement with our ‘from farm to<br />

fork’ approach to vegetable juice<br />

concentrates.<br />

Flavour modulation is also very<br />

important in our business. Getting<br />

rid of undesired components (such<br />

as salt, MSG, sugar and, in<br />

Germany , yeast) and<br />

simultaneously avoiding any<br />

compromise in taste is our<br />

standard as a flavour<br />

manufacturer. Here we can also<br />

achieve these goals thanks to<br />

intelligent and natural solutions.<br />

Trends in sweets<br />

In the category of sweets we are<br />

currently observing the following<br />

trends:<br />

Flavour experience &<br />

enjoyment<br />

This trend plays an especially<br />

important role for sweets.<br />

Consumers are seeking exciting<br />

flavour experiences and want to<br />

be pleasantly surprised by<br />

innovative products.<br />

Manufacturers react to these<br />

wishes with the following product<br />

characteristics:<br />

n Flavour changing – Flavours<br />

that change during the chewing<br />

process (eg from lemon to<br />

strawberry)<br />

n Mystery flavour – The package<br />

does not specify what flavour<br />

the item has<br />

n Sensory mismatching – Colours<br />

and flavours that do not match<br />

(eg blue candies with<br />

strawberry flavour)<br />

n Extreme sensations – eg<br />

extremely sour/sweet/spicy<br />

n Layered textures and flavours –<br />

One product combines various<br />

textures and flavours (eg<br />

licorice + gummy candy).<br />

The trend towards<br />

naturalness is reflected<br />

in consumers’ desire for<br />

natural flavours and<br />

also in the flavours’<br />

taste profiles<br />

Health & nutrition<br />

Consumers are paying greater<br />

attention to their health and are<br />

therefore becoming more selective<br />

in their nutritional choices.<br />

However, they don’t want to<br />

compromise taste as a result. The<br />

challenge for manufacturers is to<br />

find the right balance between<br />

health and enjoyment, which<br />

means using healthy ingredients<br />

that support the focus on health<br />

(eg amaranth or quinoa in baked<br />

goods or vitamins, proteins, fibres,<br />

etc.) without negatively impacting<br />

the product’s flavour.<br />

Authenticity<br />

The trend towards naturalness is<br />

reflected in consumers’ desire for<br />

natural flavours and also in the<br />

flavours’ taste profiles. Particularly<br />

in the fruit segment, flavours need<br />

to provide an authentic taste (like<br />

‘freshly picked’).<br />

Cross-category inspiration<br />

This trend is being observed in all<br />

sweet categories. The desserts<br />

and beverage segment, in<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


ingredients<br />

31<br />

particular, plays a major role here<br />

as a source of inspiration (eg<br />

chewing gums with apple pie<br />

flavour). Combinations of sweet<br />

and salty are also becoming more<br />

common (eg chocolate with pretzel<br />

bits or chocolate combined with<br />

savoury crackers).<br />

Convenience<br />

Consumers are spending less time<br />

on preparing and eating ‘proper’<br />

meals. Instead, they are looking<br />

for products that support their<br />

busy lifestyles and can be<br />

consumed as a snack during a<br />

break or on the move (preportioned<br />

bags of cereals/cookies<br />

or products in mini-formats, etc.).<br />

New concepts<br />

In order to react to the relevant<br />

trends we are currently working on<br />

many concepts and product<br />

solutions that will suit these<br />

consumer needs (mini-formats,<br />

authentic flavours, cross-category<br />

inspiration, products enriched with<br />

vitamins, using ‘old grains’ like<br />

amaranth or quinoa in baked<br />

goods). Among others, we have<br />

developed a garden fruit collection<br />

and a dessert inspiration collection<br />

for this purpose.<br />

Classic flavours such as<br />

strawberry, raspberry, lemon,<br />

orange, cherry, apple, cola, vanilla,<br />

chocolate and mint still play a<br />

leading role. These established<br />

flavours are nearly identical at the<br />

global level. Beyond this, there are<br />

also regional specialties. In Asia,<br />

for example, there are typical<br />

flavours such as sesame, green<br />

beans/red beans and flowery<br />

notes. In North America, peanut<br />

flavours play an important role. In<br />

general, there is a trend towards<br />

tropical fruits and popular desserts<br />

(tiramisu, crème brûlée, etc.).<br />

Naturalness<br />

The subject of naturalness (natural<br />

flavours, natural taste profiles) will<br />

continue to play a central role as<br />

the subject of flavour modulation<br />

continues to gain importance.<br />

There is also a move towards<br />

reducing a product’s salt and/or<br />

sugar content without<br />

compromising its flavour. Masking<br />

Consumers are<br />

spending less time on<br />

preparing and eating<br />

‘proper’ meals<br />

is another important topic. In<br />

‘healthy’ products that have<br />

negative flavour effects, solutions<br />

that cover up or mask these<br />

effects are becoming increasingly<br />

important.<br />

Beverages<br />

Naturalness and authenticity,<br />

fresh ingredients, handmade<br />

products (eg with ingredients from<br />

one’s own garden) and<br />

craftsmanship (for alcoholic and<br />

non-alcoholic beverages such as<br />

cocktails with fresh herbs, water<br />

with fruit/vegetable infusions,<br />

green smoothies) are the focal<br />

point.<br />

Local products and references to<br />

origin are also trending, along with<br />

cross-category inspirations (eg hot<br />

tea/iced tea with blueberry muffin<br />

flavour).<br />

Flavours/products currently<br />

in high demand<br />

There is a strong trend towards<br />

healthy living. That is why there is<br />

strong demand for flavours with<br />

flavour modulation (symlife ® ) for<br />

sugar and fat reduction) as these<br />

health-conscious consumers are<br />

looking for full enjoyment without<br />

regret. Additionally, there is<br />

demand for more complex, mature<br />

flavour profiles for fermented taste<br />

profiles to optimise the flavour of<br />

alcoholic and non-alcoholic<br />

beverages as well as for premium<br />

notes. There is also a trend<br />

towards botanical extracts that<br />

provide a more complex flavour.<br />

Popular flavours<br />

Citrus flavours are among the<br />

most popular flavours. Pink<br />

grapefruit, peach and apricot are<br />

also in high demand as well as<br />

mint, ginger, various wine profiles<br />

and flowery notes (relevant for the<br />

European, African and Near<br />

Eastern regions).<br />

Developments<br />

Natural flavours will continue to<br />

play a key role as will flavours that<br />

support the trend towards healthy<br />

nutrition (flavour modulation).<br />

There is also a demand for the<br />

designation of the product’s origin,<br />

which enhances transparency and<br />

builds trust. We also see rare,<br />

unknown fruits and variations of<br />

popular fruits (yuzu, granny smith,<br />

etc.) in beverages gaining<br />

importance. n<br />

Symrise AG<br />

www.symrise.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


32<br />

ingredients<br />

ULProspector.com: The database for<br />

professionals<br />

UL Prospector’s recipe for the fastest, most comprehensive resource for technical information on<br />

food, beverage & nutritional ingredients is as follows:<br />

n Choose from some 70,000 food and beverage ingredients.<br />

n Flavour them with technical data, safety information, nutritional information and starter<br />

formulations.<br />

n Add pricing and sample requests, and a dash of equipment suppliers.<br />

n Top with an easy-to-use search interface, so you always find the ingredient information you<br />

need.<br />

So whether you’re looking for<br />

additives, flavourings, premixes or<br />

micronutrients for applications<br />

ranging from baked goods and<br />

confectionery to meat and dairy,<br />

Prospector is your source for<br />

current, complete product<br />

information. Ready to get a taste<br />

of the fastest, most complete<br />

ingredient search in the world? In<br />

this article, foodeurope interviews<br />

UL Prospector to get the inside<br />

view of why this database is<br />

necessary and what it is used for.<br />

What are the main drivers behind<br />

developing UL Prospector?<br />

Discussions with R&D formulators<br />

from different companies revealed<br />

again and again that researching<br />

ingredients is still a very time<br />

consuming process – and it’s<br />

incredibly frustrating, because it<br />

takes valuable time away from<br />

product development.<br />

We feel committed to offering an<br />

appropriate, dynamic tool that<br />

brings manufacturers and<br />

suppliers together. We are<br />

confident that our search engine<br />

provides the fast access to<br />

technical documentation that food<br />

manufacturers are looking for.<br />

What advantages does UL have<br />

over other information sites?<br />

Comprehensive service<br />

Prospector’s main USP is that its<br />

service does not end with a link to<br />

the ingredient supplier, as is the<br />

case with numerous other online<br />

platforms. Instead, it contains<br />

specific background information<br />

for the listed ingredients, including<br />

technical datasheets, safety<br />

information, certification details<br />

and starter formulations. All of<br />

these documents can be linked to<br />

the relevant personnel at each<br />

supplier company to enable direct<br />

contact for sample enquiries and<br />

any other queries. This all-round<br />

service is truly unique within the<br />

landscape of ingredients<br />

databases.<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


ingredients<br />

33<br />

Always up-to-date<br />

The dynamic structure of<br />

Prospector ® is another great<br />

advantage. During development,<br />

one of UL’s core intentions was to<br />

enable users to access reliable and<br />

comprehensive ingredient<br />

information quickly. With this in<br />

mind, the novel database is<br />

designed so that suppliers can<br />

update their own listings as soon<br />

as changes occur – whether they<br />

have to do with portfolios,<br />

ingredient data, certifications or<br />

contact personnel. Prospector’s<br />

team also continuously searches<br />

for new ingredients and adds these<br />

to the search engine on an ongoing<br />

basis.<br />

Covering the complete supply<br />

chain<br />

Prospector ® is free for<br />

manufacturers to use. To view<br />

datasheets and find contacts, they<br />

simply have to register. After<br />

registration, all of the site’s<br />

functions can be used. Offering far<br />

more than just ingredient<br />

information, the database also lists<br />

suppliers of additional services, as<br />

well as food manufacturing<br />

equipment, and thus covers the<br />

complete supply chain. It is<br />

accessible to users all over the<br />

world and is available in several<br />

languages: English, German,<br />

Spanish, French, Portuguese and<br />

Chinese.<br />

Why do manufacturers need such<br />

a database?<br />

Prospector ® is the most<br />

comprehensive search engine for<br />

food and beverage ingredients<br />

worldwide. It offers access to<br />

countless suppliers, as well as<br />

some 70,000 individual ingredients.<br />

Due to its dynamic structure, the<br />

database makes finding and<br />

assessing ingredients easy for food<br />

and drink manufacturers,<br />

accelerates development<br />

processes and contributes to<br />

product safety and quality<br />

How easy is it to use and what<br />

are the most frequently visited<br />

sections?<br />

Finding the right ingredients in the<br />

database is extremely simple:<br />

ULProspector.com also offers interesting articles about lesser known<br />

products and their uses. Here is an extract from a recent article<br />

concerning sorghum and freekeh, written by Jill Frank, a food<br />

industry expert for Prospector since January 2013.<br />

Sorghum<br />

Dating back to 8000 B.C.E. in Egypt, sorghum is truly an ancient grain.<br />

As a dietary staple for over 500 million people, sorghum is one of the top<br />

five foods that provides 85% of the world’s food energy, following rice,<br />

wheat, maize and potatoes. Sorghum gets its popularity due to its ability<br />

to grow in both mild and dry climates, as well as its resistance to<br />

drought, heat and floods.<br />

Sorghum has a faintly sweet, mild flavour that blends well with other<br />

grains. Also called milo, jowar or dura in some regions, sorghum is used<br />

as a food crop in Africa and Asia. In the US, it has been popularly used<br />

for feed and ethanol production. Recently, however, it has had a<br />

resurgence in foods in both the US and EU, due to its gluten-free status,<br />

making it safe for people with celiac disorders to consume. This may<br />

explain the 60% increase in product launches containing sorghum in<br />

North America and Europe from 2011 to 2013, according to Mintel’s<br />

Global New Products Database.<br />

Whole grain sorghum (EU) with the bran removed resembles tiny pellets<br />

similar to millet and can be cooked and used in a similar manner to rice,<br />

barley and pasta. Flaked pieces can be used for toppings or included in<br />

bars and cookies, while puffed pieces resemble miniature popcorn and<br />

can be eaten alone or as a cereal.<br />

Pregelatinised sorghum may be used in beverage applications where<br />

suspension is needed. It can also work in baked goods to aid in moisture<br />

management, thus extending shelf life. Sorghum flour can be used for<br />

gluten-free bread formulations, but it should be paired with xanthan gum<br />

or other binding ingredients to aid in producing a machinable product<br />

with acceptable texture. Sorghum flour can also be used in batters, and<br />

it produces a crispy coating.<br />

Additionally, sorghum can be malted and used as a replacement for<br />

barley when crafting beer. Sorghum syrup, also known as sorghum<br />

molasses, can be made and used in beverages, baked goods and sauces.<br />

Freekeh<br />

Freekeh is wheat that is harvested when it is soft, young and green. It is<br />

then parched, roasted and rubbed to remove the husk, producing a<br />

smoky, nutty flavoured wheat kernel. Freekeh is a cousin to bulgur<br />

wheat, and its name is Arabic for ‘rubbed’. Thus, the name freekeh<br />

refers to the process that the grain undergoes, rather than the variety of<br />

wheat.<br />

This ancient grain is commonly found in whole and cracked forms, which<br />

might be sized for consistency and require soaking or cooking prior to<br />

use. It can be ground into flour, which adds a unique flavour to breads<br />

and pizza crusts. Freekeh is high in fibre, protein and calcium, contains<br />

high levels of resistant starch and is rich in lutein. However, freekeh is<br />

not gluten-free and should not be used in formulating products for this<br />

category.<br />

Freekeh is commonly found in Middle Eastern and Lebanese dishes, and<br />

can be readily substituted in rice or couscous dishes, such as pilaf or<br />

tabbouleh. Consider it for a hearty addition to soups or veggie burgers,<br />

as an ingredient for meatballs or stuffed peppers to lend a distinctive<br />

texture, or as a unique addition to curries in Thai dishes. It would also<br />

lend a novel flavour to cooked multigrain cereals and stuffings.<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


34<br />

ingredients<br />

visitors can perform a simple<br />

keyword search or search by<br />

supplier, ingredients category or<br />

application type.<br />

With diverse user needs in mind,<br />

the search options are designed to<br />

be flexible. For those whose<br />

development process is already in<br />

a concrete state, the database<br />

allows direct searches for specific<br />

ingredients. Alternatively, those<br />

who are looking for ideas can type<br />

in the name of a product category<br />

and will be given comprehensive<br />

details of all of the components<br />

linked with that term. For example,<br />

when searching for ‘energy drinks’,<br />

details of providers of ready-toprocess<br />

compounds will be<br />

presented alongside suppliers of<br />

single components such as<br />

caffeine, sweetening solutions,<br />

flavours etc. This type of search is<br />

particularly useful at the beginning<br />

of a product concept as a means<br />

of collecting ideas and gaining an<br />

overview of the market.<br />

Top categories<br />

Per Google Analytics, the top 5<br />

visited ingredient categories are:<br />

n Additives<br />

n Anti-Foaming Agents<br />

n Plants, Fruits, Vegetables...<br />

n Flavours & Salts<br />

n Proteins<br />

What are the main technological<br />

and marketing challenges facing<br />

the ingredients industry?<br />

Prospector ® provides a centralised<br />

digital space for ingredient<br />

suppliers to connect with food<br />

product developers. Without such<br />

a space, suppliers are faced with<br />

the challenge of driving qualified<br />

traffic to their websites and giving<br />

the right people access to their<br />

documentation and product<br />

samples.<br />

How do you envisage the site<br />

changing/developing over the<br />

coming months/years?<br />

Prospector ® is rapidly expanding<br />

its database of ingredient<br />

information, with hundreds of new<br />

products added every week. We<br />

are constantly assessing the site’s<br />

usability and functionality and<br />

making improvements and updates<br />

to information. Our goal is for the<br />

user experience to be as smooth<br />

as possible and for every<br />

document on the site to be current<br />

and complete.<br />

ULProspector.com will continue to<br />

expand the number and diversity<br />

of the ingredients and<br />

documentation available.<br />

Additionally, new features such as<br />

‘Where to Buy’, which allows users<br />

to connect distributors, and<br />

regulatory information will be<br />

added to product profile pages,<br />

are in the works. n<br />

UL (Underwriters Laboratories)<br />

Information & Insights<br />

Prospector ®<br />

www.ULprospector.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


ingredients<br />

35<br />

How to get it in?<br />

GELITA ® Gelatine provides versatile and up-to-date delivery systems for the transportation of<br />

active ingredients or nutrients into the body.<br />

For decades people have<br />

appreciated the benefits of taking<br />

medicine that is encased in<br />

convenient and elegant, dosesized<br />

gelatine containers: gelatine<br />

capsules. Hard gelatine capsules<br />

were invented in the middle of the<br />

19th century and soft gelatine<br />

capsules, so-called soft gels,<br />

appeared in the mid- 20th century.<br />

Each dosage format was<br />

enthusiastically received by<br />

consumers and the capsule<br />

industry has been happily<br />

exploiting the myriad of product<br />

options that these efficient and<br />

flexible enrobing technologies have<br />

to offer. In many ways, a gelatine<br />

capsule is the ideal container for a<br />

medicament or therapeutic agent,<br />

owing to the many advantages of<br />

the dose format. Recently, another<br />

opportunity to deliver medicines or<br />

The strong<br />

developments in the<br />

supplements and<br />

nutricosmetics market<br />

give a boost to the<br />

attractiveness of<br />

fortified gummies<br />

other active ingredients became<br />

more and more popular: fortified<br />

gummies. They combine the<br />

convenient intake of these<br />

substances with a certain<br />

indulgence.<br />

Fortified gummies<br />

– not just for kids anymore!<br />

Fortified gummies first made their<br />

appearance in the US in the late<br />

90s as an alternative delivery for<br />

children’s vitamins and minerals.<br />

Traditionally delivered via<br />

medicinal syrups and or chalky and<br />

unpleasant chewable tablets,<br />

children’s vitamins consumer<br />

compliance was inhibited by<br />

undesirable, inconvenient and bad<br />

tasting products. The industry and<br />

consumers alike embraced these<br />

novel confectionery-like vitamins.<br />

Today, because of the childfriendly<br />

convenience, dosing<br />

control and parental acceptance,<br />

fortified gummies dominate the<br />

US children’s vitamin and mineral<br />

category by an overwhelming<br />

majority with incremental growth<br />

expected for the years to come.<br />

And, in the recent past, the adult<br />

vitamin & supplement category has<br />

also migrated to gummy delivery,<br />

as parents experienced (and later<br />

demanded) the benefits their<br />

children received from the<br />

innovative gummy delivery. Visit<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


36<br />

ingredients<br />

any drug store or mass market<br />

retailer to note the explosion of<br />

gummy deliveries for adults and<br />

children alike in single- or multivitamins,<br />

calcium, omega-3s, fibre<br />

and condition-specific dietary<br />

supplements.<br />

The strong developments in the<br />

supplements and nutricosmetics<br />

market give a boost to the<br />

attractiveness of fortified<br />

gummies. They are perfect to<br />

deliver many nutrients and<br />

minerals in a tasty and handy way.<br />

So it is possible to deliver beauty<br />

ingredients like collagen peptides<br />

incidentally while enjoying sweets.<br />

And to make them even healthier<br />

the fortified gummy concepts from<br />

GELITA allow low sugar, sugar-free<br />

versions or tooth-friendly versions<br />

of these beloved products.<br />

Offering unique gelatines for<br />

specific gummy vitamin, mineral or<br />

dietary supplement formulations<br />

coupled with advanced technical<br />

service, GELITA is THE clear front<br />

runner. And this expertise extends<br />

into capsule delivery systems, the<br />

current standard carrier for APIs.<br />

Advantages of capsules<br />

Probably the first factor that<br />

necessitated the invention<br />

of the gelatine capsule was<br />

the need to mask the<br />

undesirable taste and odour<br />

of early medicines. Later, it<br />

was discovered that the<br />

excellent oxygen-barrier<br />

properties of gelatine<br />

improved the stability and<br />

reliability of sensitive fills.<br />

Meanwhile, the ease of<br />

swallowing of gelatine<br />

capsules was not lost upon<br />

the grateful consumer.<br />

Capsule makers soon<br />

learned how<br />

to<br />

modify the colour, shape and<br />

printing on capsules, thereby<br />

creating opportunities for product<br />

differentiation, identification and<br />

branding. In addition, inclusion of<br />

pigments provided protection from<br />

light for sensitive compounds. It<br />

was also possible to formulate<br />

mixed fills so that a single dosage<br />

could treat more than one ailment<br />

or side effect of medication.<br />

Compared with pills, gelatine<br />

capsules had a cleaner, less dusty<br />

The advantages that<br />

gelatine capsules enjoy<br />

combined to promote<br />

improved patient<br />

compliance for dosage<br />

forms that were simple<br />

and reliable to<br />

manufacture<br />

appearance and promoted an<br />

image of efficacy and fast-acting<br />

performance that consumers<br />

appreciated. Overall, gelatine<br />

capsules offered a further image<br />

of safety, effectiveness, and<br />

convenience.<br />

Further advantages of the soft gel<br />

format included more secure<br />

tamper resistance, high dose<br />

accuracy, and the opportunity to<br />

encapsulate liquid and paste fill<br />

formulations, thereby opening up<br />

potential opportunities to improve<br />

the absorption and bio-availability<br />

of poorly soluble drugs. Indeed,<br />

the soft gel format easily<br />

accommodated oral dosage, but<br />

also permitted development of<br />

topical, ophthalmic, and vaginal<br />

applications as well. Later,<br />

chewable, suckable, and melt-able<br />

versions appeared and flavoured<br />

capsules soon evolved. Still later,<br />

seamless capsule formats entered<br />

the marketplace.<br />

Once they entered the stomach,<br />

the rate of opening of gelatine<br />

capsules could be modified to<br />

provide rapid or gradual opening<br />

as needed to promote rapid onset<br />

of relief or to provide enteric<br />

properties when needed. Indeed,<br />

some formulations today provide<br />

effective, controlled-release<br />

performance. There are even some<br />

gelatine-enrobed tablets in the<br />

marketplace. Significantly, the<br />

advantages that gelatine capsules<br />

enjoy combined to promote<br />

improved patient compliance for<br />

dosage forms that were simple<br />

and reliable to manufacture.<br />

With all these benefits, it is easy<br />

to understand that similar formats<br />

have been developed for nongelatine<br />

shell formulations<br />

including carrageenans, starch,<br />

and cellulose derivatives. However,<br />

gelatine is an ideal material for the<br />

application because it is non-toxic<br />

and well tolerated, soluble in<br />

biological fluids at body<br />

temperature, an excellent filmformer,<br />

soluble and mobile at high<br />

concentration at 50° C, possesses<br />

a sol-to-gel temperature above,<br />

and near ambient temperature,<br />

and typically does not interfere<br />

with fills and drugs.<br />

Recent innovations in capsule<br />

technology<br />

The possibility that gelatine<br />

capsules can cross-link presents<br />

an insidious problem to the<br />

capsule industry because capsules<br />

that perform normally when they<br />

are freshly made can gradually<br />

become insoluble, delaying or even<br />

preventing opening and release<br />

of the medicine. This<br />

phenomenon is strongly<br />

influenced by the<br />

presence of aldehydes<br />

or other cross-linking<br />

materials, in the capsule<br />

formulation, but testing<br />

indicates that the<br />

process that can make<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


ingredients<br />

37<br />

capsules insoluble can also happen<br />

when capsules are stored at<br />

elevated temperature and humidity<br />

even in the absence of aldehydes.<br />

As a result, normal quality control<br />

procedures often include shelf-life<br />

and accelerated aging testing on<br />

capsule products, as part of the<br />

qualification and surveillance<br />

protocols to ensure product<br />

Use of GELITA ® RXL<br />

can also speed product<br />

development because<br />

its use reduces the<br />

possibility that a<br />

capsule formulation,<br />

once developed, will<br />

later be discovered to<br />

fail storage<br />

requirements<br />

efficacy throughout the duration of<br />

product dating. Indeed, some<br />

reactive medicines cannot be<br />

formulated into gelatine capsules<br />

because the resulting product<br />

cannot pass the storage<br />

requirements due to cross-linking.<br />

Now, GELITA has recently<br />

introduced a new line of gelatine<br />

products that significantly reduce<br />

the possibility that cross-linking<br />

can damage product shelf-life<br />

performance: GELITA ® RXL<br />

gelatine. This patented technology<br />

provides strong resistance to<br />

cross-linking and enables<br />

formulators to utilise materials<br />

that once were impossible to use<br />

because product shelf-life would<br />

be a problem. GELITA’s<br />

technology is useful in all gelatine<br />

capsule formats, but it is<br />

particularly useful in the soft<br />

capsule (soft gel) format. In<br />

addition, it is now possible to<br />

formulate soft gels at high pH<br />

ranging as high as pH 8.5 if<br />

GELITA ® RXL gelatine is utilised in<br />

the shell of the capsules. Removal<br />

of the cross-linking constraint has<br />

opened up a huge new field of<br />

capsule composition possibilities<br />

and formulators are rushing to<br />

take advantage of this new field.<br />

Best of all, the GELITA ® RXL<br />

invention is accomplished without<br />

any non-gelatine additives and<br />

complies with all existing<br />

regulations. GELITA ® RXL is<br />

gelatine and it can be provided to<br />

meet all normal product<br />

specifications for gelatine for<br />

capsule applications. GELITA ®<br />

RXL is the ideal gelatine for use<br />

with problematic fills or where<br />

normal gelatine products cannot<br />

be used due to cross-linking. Use<br />

of GELITA ® RXL can also speed<br />

product development because its<br />

use reduces the possibility that a<br />

capsule formulation, once<br />

developed, will later be discovered<br />

to fail storage requirements.<br />

Because GELITA is a global<br />

supplier of gelatine products,<br />

GELITA ® RXL products are<br />

available from multiple<br />

manufacturing sites around the<br />

world and can be provided from<br />

multiple types of raw materials.<br />

GELITA’s strong emphasis on<br />

innovation has scored another<br />

success by providing GELITA ® RXL<br />

to the capsule industry. n<br />

Oliver Wolf<br />

GELITA AG<br />

www.GELITA.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


38<br />

ingredients<br />

innotaste: Winners all round<br />

In this interview, Juliet Hoskins from Food Europe talks to one of the founders and managers of<br />

innotaste, Andreas Schockhoven, about his innovative distribution approach, its benefits and his<br />

outlook for the future. Established in 2004, innotaste is a distributor of high quality ingredients<br />

serving small and medium-sized businesses.<br />

Mr Schockhoven, a decade ago<br />

you took a re-defined approach to<br />

the distribution of ingredients.<br />

Where did this idea come from?<br />

Within the company that I used to<br />

work for, we encountered the<br />

same problem that many<br />

ingredient producers still face<br />

today: the focus of the sales team<br />

was very much on multinational<br />

corporations, while small to<br />

medium-sized businesses were<br />

largely left behind. With this in<br />

mind, we created innotaste, a<br />

company with a new approach to<br />

the distribution of ingredients.<br />

innotaste is more than just a<br />

middleman. We function as a vital<br />

connector between international<br />

ingredient suppliers and local<br />

businesses. We believe in building<br />

up outstanding knowledge of our<br />

principals’ ingredients before we<br />

represent them, and we believe in<br />

satisfying the needs of our<br />

customers, as well as being on<br />

hand to help them with any issues<br />

they may have. Ingredients<br />

suppliers usually focus on major<br />

clients, but small to medium-sized<br />

businesses can rely 100% on<br />

innotaste to look after them. As<br />

well as supplying ingredients, we<br />

also provide our customers with a<br />

full range of services, from formula<br />

development through to technical<br />

assistance and problem solving.<br />

How does your approach differ<br />

from that of conventional<br />

distributors? What are your key<br />

attributes?<br />

With product life cycles being<br />

much shorter these days than<br />

before, as well as increasing<br />

complexity in regulatory guidelines<br />

and diversity in consumer trends,<br />

the role of the distributor has<br />

changed significantly in recent<br />

years. It has become our duty to<br />

consult our customers first on<br />

which raw materials are most<br />

suitable for their particular needs.<br />

With our in-house knowledge and<br />

expertise, we then support our<br />

customers in developing products<br />

by supplying them with information<br />

on dosing, safety and claims.<br />

Speed is crucial, so ingredients<br />

and samples need to be available<br />

and shipped within a few days.<br />

Since many ingredient suppliers<br />

have limited storage space,<br />

customers often have to wait for<br />

the next batch to be produced. We<br />

have our own large, well-stocked<br />

warehouse, which enables us to<br />

deliver most ingredients on<br />

demand.<br />

Customers believe that<br />

a distributor should be<br />

a problem solver and<br />

should offer more than<br />

simply samples,<br />

products and<br />

specifications<br />

Why do prejudices towards<br />

distributors still exist?<br />

Many customers wrongly perceive<br />

distributors to be more expensive<br />

and to have longer delivery times<br />

than ingredient suppliers. This is<br />

not the case with innotaste.<br />

Particularly for businesses that<br />

require smaller volumes of<br />

ingredients, it is more profitable<br />

for them to buy from us. Generally,<br />

ingredient manufacturers place<br />

restrictions on minimum volumes<br />

that customers must order at any<br />

one time. This is where our<br />

approach is different because we<br />

enable customers to purchase the<br />

amounts they require – no matter<br />

how small they may be. In<br />

addition, ingredient suppliers may<br />

not always have the required<br />

products in stock, but in most<br />

cases we can deliver as soon as an<br />

order is placed, which means that<br />

customers don’t have to worry<br />

about shortfalls in supply. Our<br />

huge storage space enables us to<br />

offer this service – it can actually<br />

accommodate one quarter of our<br />

annual requirements. Maintaining<br />

this amount of stock is extremely<br />

cost intensive and risky, which is<br />

why not many distributors have a<br />

warehouse as big as ours.<br />

Unfortunately, changing the<br />

mindset that ‘distributors are just<br />

a middleman and therefore more<br />

expensive’ is still a challenge that<br />

we face.<br />

You mentioned the cost risk and<br />

of course there is no guarantee<br />

that the ingredients you stock will<br />

be purchased. How do you limit<br />

and avoid this risk?<br />

No distribution business is riskfree.<br />

Our approach, however,<br />

offers advantages for ingredient<br />

suppliers, as well as for customers<br />

and ourselves. Suppliers can<br />

simply leave a lot of the work up to<br />

us: saving them time and money<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


ingredients<br />

39<br />

on warehousing, logistics, order<br />

processing and cash management,<br />

including the risk of unstable<br />

currencies and credit defaults. This<br />

cost optimisation for the<br />

manufacturer then has a knock-on<br />

effect on the prices we can buy<br />

and sell the ingredients at. With<br />

our approach, we also help our<br />

suppliers to achieve more brand<br />

awareness and popularity within<br />

smaller market segments. And we<br />

don’t simply sit still until we are<br />

approached – we bring products to<br />

people via targeted marketing.<br />

We make sure that our<br />

customers are fully<br />

aware of where the<br />

ingredients that they<br />

purchase through us<br />

come from. As a result<br />

of this new, successful<br />

approach to<br />

distribution, our<br />

manufacturers, our<br />

customers and<br />

ourselves are all<br />

winners<br />

What expectations do customers<br />

have of their distributors?<br />

Customers believe that a<br />

distributor should be a problem<br />

solver and should offer more than<br />

simply samples, products and<br />

specifications. We, for example,<br />

offer a comprehensive service<br />

package, which is particularly<br />

helpful for smaller businesses, who<br />

are frequently unable to cover all<br />

of this on their own. At our<br />

headquarters in Krefeld, Germany,<br />

we maintain our own application<br />

technology facility and employ<br />

qualified personnel. This means<br />

that we know how our ingredients<br />

interact, how off-notes can be<br />

masked and how authentic<br />

sweetness profiles can be<br />

generated. Our employees are<br />

able to optimise complex formulas<br />

consisting of multiple ingredients<br />

and components and can also<br />

develop new concepts from<br />

scratch. This can prove extremely<br />

useful for medium-sized<br />

businesses, which don’t usually<br />

have the same R&D capabilities as<br />

bigger companies. A good<br />

distributor should also take<br />

responsibility for the performance<br />

of the ingredients it supplies, and<br />

should be on hand when things do<br />

not go according to plan. Needless<br />

to say, we always have the option<br />

of consulting our principals and<br />

benefiting from their knowledge.<br />

You have maintained this<br />

distribution approach for ten<br />

years. What can we expect to see<br />

within the next ten years?<br />

A decade ago, my partner Klaus<br />

Olschewski and I created<br />

innotaste with Firmenich as our<br />

first client. We had been working<br />

for Firmenich – a leading flavours<br />

supplier – for over ten years. At<br />

the request of our small and<br />

medium-sized customers, we had<br />

been looking for a distribution<br />

partner who could satisfy their<br />

needs. When we were unable to<br />

find an adequate partner, we<br />

decided to give it a go ourselves<br />

with innotaste. Taking this new<br />

approach to distribution has<br />

certainly paid off, and we are<br />

happy with our success so far.<br />

Today, we are well integrated into<br />

many markets, but we want to<br />

expand into additional markets in<br />

future. With our portfolio, we<br />

concentrate on successful<br />

branded ingredients and we<br />

remain focused on creating longterm<br />

customer relationships.<br />

Alongside safety, trust and<br />

reputation, transparency is also<br />

important for us. We make sure<br />

that our customers are fully aware<br />

of where the ingredients that they<br />

purchase through us come from.<br />

As a result of this new, successful<br />

approach to distribution, our<br />

manufacturers, our customers and<br />

ourselves are all winners.<br />

About innotaste GmbH<br />

innotaste GmbH was founded in<br />

2004 by Andreas Schockhoven,<br />

Klaus Olschewski, Peter Felber<br />

and the company C.H. Erbslöh.<br />

With suppliers from nine countries<br />

(Firmenich, Beneo, Lallemand,<br />

Nielsen-Massey, Stéarinerie<br />

Dubois, Denomega, Roha, Jadico,<br />

AkzoNobel, SunOpta, Stevia<br />

International, Aloecorp), the<br />

company distributes to customers<br />

in eight European countries. Its<br />

head office in Krefeld, Germany,<br />

has 14 employees, while an<br />

additional seven sales<br />

representatives work across the<br />

Benelux countries and central<br />

Europe. innotaste’s expected<br />

turnover for <strong>2014</strong> is €9 million. n<br />

Andreas Schockhoven<br />

Founder and manager<br />

innotaste<br />

www.innotaste.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


40<br />

ingredients<br />

How to lead the flavours and fragrances<br />

market......globally<br />

“ In a fast changing world, olfaction and gustation are challenging emotions to identify. Yet, MANE<br />

has a unique ability to capture what moves each individual as well as the new directions which<br />

populations are driven into. Our challenge is to ensure the perpetuation of our company’s business<br />

model and to educate the fifth generation of the MANE family, joining the company, to embrace and<br />

improve this vision with enthusiasm and convincing passion. We capture what moves...”<br />

Jean M. MANE, President & CEO<br />

From a family adventure... to an<br />

international group<br />

From a family adventure, which<br />

began in 1871, when Victor MANE<br />

started producing fragrant<br />

materials from regional flowers<br />

and plant, the small distillery<br />

which has continually been run by<br />

the MANE family grew<br />

successfully to become one of the<br />

leading Fragrances and Flavours<br />

companies worldwide. When, in<br />

1995, Maurice MANE retired to<br />

become Chairman of the<br />

Supervisory Board, his eldest son<br />

Jean was appointed President of<br />

the MANE Group, and his other<br />

son Michel, President of the<br />

Americas Region.<br />

Today the Group covers all<br />

continents thanks to its 42 R&D<br />

centres and its 25 manufacturing<br />

sites. It has posted turnover<br />

figures which have shown<br />

uninterrupted and robust growth<br />

over the past ten years.<br />

MANE is the first French group<br />

and one of the worldwide leaders<br />

of the Fragrance and Flavour<br />

industry. The headquarters are<br />

based in Le Bar-sur-Loup, in<br />

Southern France, near Grasse.<br />

The flavour division provides taste<br />

solutions for everyday products<br />

ranging across all categories of<br />

food products, from snacks to<br />

beverages, including<br />

confectionery, dairy and savoury<br />

applications.<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


ingredients<br />

41<br />

The perfumery division services<br />

the world of beauty, designing the<br />

captivating signature of some of<br />

the most prestigious fragrances<br />

and scenting everyday products<br />

such as shower gels, shampoos,<br />

deodorants, creams as well as<br />

fabric and home care products.<br />

© iStock<br />

To develop these exceptional<br />

fragrances and flavours, the<br />

company is equipped with worldclass<br />

state-of-the-art technical,<br />

scientific and creative facilities and<br />

resources.<br />

Key figures<br />

n 4000 people around the world<br />

n presence in 32 countries<br />

n 42 R&D centers<br />

n 25 manufacturing sites<br />

n 2013 turnover 996 M$<br />

n 9% of the turnover invested in<br />

R&D.<br />

Develop a taste for our know-how<br />

The Flavour division serves the<br />

leaders of the food and drink<br />

industry, providing them with<br />

cutting-edge solutions to a wide<br />

spectrum of taste challenges: from<br />

creating unique organoleptic<br />

experiences to enhancing taste<br />

perceptions or covering off-tastes.<br />

MANE solutions are designed for<br />

all food and drink applications<br />

(beverages, dairy products,<br />

confectionery, bakery, savoury and<br />

nutrition) and based on consumers’<br />

preferences.<br />

MANE masters the different<br />

flavour forms: liquid, powder,<br />

granules, capsules, paste,<br />

adjusting the formulation to the<br />

requirements of customer’s<br />

processes and market regulations.<br />

The five research platforms<br />

Flavours business unit innovation<br />

efforts focus on 5 research<br />

platforms:<br />

PURE CAPTURE<br />

Natural solutions to address the<br />

economical, regulatory and<br />

sensorial challenges of natural<br />

flavours.<br />

MANE offers one of the widest<br />

palettes of natural proprietary<br />

compounds and molecules to its<br />

flavourists, enabling them to<br />

formulate high-performing and<br />

affordable natural flavours<br />

responding to the most demanding<br />

regulations such as MANE<br />

NATIVE ranges for all savoury<br />

applications.<br />

SENSE CAPTURE<br />

Flavours for taste sensations<br />

providing solutions to the sensory<br />

challenges generated by complex<br />

applications engineered by the<br />

food and drink industry (reducing<br />

salt, sugar, MSG, masking stevia<br />

actives...).<br />

N-CAPTURE<br />

Encapsulation technologies<br />

offering significant release,<br />

stability or loading benefits in food<br />

and drink applications.<br />

MANE offers one of the widest<br />

encapsulation portfolios of the<br />

flavour industry for all types of<br />

applications (tea, confectionery,<br />

oral care, savoury, bakery, instant<br />

beverages, instant desserts...).<br />

TREND CAPTURE<br />

Marketing programmes<br />

encompassing consumer research,<br />

from societal observation to<br />

flavour innovation, leveraging the<br />

most advanced techniques of<br />

consumer research and creativity.<br />

BEST CAPTURE<br />

Sensory programmes aimed at<br />

understanding consumer taste and<br />

flavour preferences, leveraging<br />

state of the art sensory<br />

methodologies.<br />

MANE’s commitment to protect<br />

our environment<br />

Our commitment to naturals and<br />

our strong will to reduce our<br />

impact on the environment has<br />

brought us to comply with the most<br />

demanding certifications and<br />

guidelines, helping you, our clients<br />

and partners, to formulate cleaner,<br />

to live better.<br />

We are pioneers in defending an<br />

ethical approach to business; we<br />

are militants who protect our<br />

present and future environment. In<br />

our commitment to protect our<br />

environment, MANE is signatory to<br />

the United Nations Global<br />

Compact, signatory of the ‘Caring<br />

for Climate’ Initiative Act and<br />

member of the Safety, Health and<br />

Environment Committee of<br />

IFRA/IOFI. We promote the UN’s<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


42<br />

ingredients<br />

© Gérard Uféras<br />

© Sophie Sandrin<br />

MANE Offices<br />

actions in favour of human rights,<br />

labour, business and environment<br />

ethics. Our initiatives span the<br />

world.<br />

Green chemistry<br />

Research has always been at the<br />

heart of MANE’s corporate<br />

innovation strategy. MANE’s<br />

commitment to sustainable<br />

innovation is to develop chemical<br />

products and processes that are<br />

more respectful to the<br />

environment by adopting the<br />

twelve principles of Green<br />

Chemistry. To do so, we have<br />

taken a comprehensive approach<br />

in precisely evaluating the<br />

environmental impacts and safety<br />

of our raw materials and<br />

ingredients all along the product<br />

life cycle.<br />

We developed a software tool to<br />

evaluate the environmental profile<br />

of all ingredients produced by<br />

MANE so as to develop and<br />

promote greener products and<br />

processes. This tool, called<br />

GREEN MOTION, grades<br />

manufactured ingredients on a 0 to<br />

100 scale according to their level<br />

of compliance with the twelve<br />

principles of Green Chemistry.<br />

The methodology was extended to<br />

flavour and fragrance formulas<br />

thanks to internal software, this<br />

time to encourage formulators to<br />

develop greener compounds.<br />

GREEN MOTION is a very<br />

simple access tool that is<br />

applicable to all types of chemical<br />

manufacturing processes:<br />

pharmaceutical, fine chemistry,<br />

natural products extraction,<br />

biotechnology...<br />

From lab teams down to the<br />

customer, it gives a good idea of<br />

the ‘greenness’ of a product<br />

through a less than 30min<br />

evaluation. Green Motion is<br />

available via<br />

www.mane.com/green-motion.<br />

Passion: the secret ingredient<br />

We are driven by excellence at<br />

every step of our activities and<br />

production processes.<br />

We have our own way of creating<br />

synergy between authentic<br />

processes, multi-faceted expertise<br />

and breakthrough innovation to<br />

bring the best of both worlds to<br />

our customers.<br />

Because success is not only about<br />

technology, at MANE we select<br />

and nurture the best talents to<br />

infuse our teams with the passion<br />

which brings the extra touch and<br />

makes all the difference. Our<br />

specialists are there to convey our<br />

creativity to the real world.<br />

At the heart of MANE’s<br />

professional organisation, based<br />

on technologies, processes and<br />

talents, beats a heart moved by<br />

unlimited passion.<br />

The passion of a family, the<br />

passion of our people and the<br />

commitment of a team distillates<br />

into our products.<br />

A passion that gives the energy to<br />

react and succeed in a fast-moving<br />

world, a passion that leads us to a<br />

long term vision and the will to<br />

project MANE in the future.<br />

MANE Company Foundation<br />

Our values are also at the heart of<br />

the MANE Foundation’s mission<br />

and core objectives:<br />

n<br />

Fund research programs to<br />

identify and screen flora<br />

biodiversity leading to potential<br />

value chains in compliance with<br />

countries’ legal framework and<br />

multilateral agreements<br />

(Conservation on Biological<br />

Diversity, CITES, ...)<br />

n Support through research,<br />

technology transfer and<br />

capacity building. At the<br />

community level the<br />

development of projects linked<br />

to the sustainable use of<br />

biodiversity and to the<br />

conservation of its native<br />

ecosystems.<br />

n Promote the culture and<br />

traditions of local and<br />

indigenous communities, and<br />

how they contribute to maintain<br />

ecosystem services for our<br />

common well-being. n<br />

Michel M. MANE<br />

President of the MANE Foundation<br />

MANE<br />

www.mane.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


anuga foodtec preview<br />

43<br />

Anuga FoodTec: Innovative solutions<br />

for the food industry<br />

24–27 March 2015, Cologne, Germany<br />

Registration figures for the seventh Anuga FoodTec, the international supplier trade fair for the<br />

food and beverage industry, have been outstanding. Alongside countless market leaders from<br />

Germany and abroad, many small and medium-sized companies will also be appearing at Anuga<br />

FoodTec. In keeping with the motto ‘One for all – all in one’ Anuga FoodTec will represent the entire<br />

production chain, divided into the areas Food Processing, Food Packaging, Food Safety and<br />

Services & Solutions. Alongside the classic exhibition topics, ingredients and packaging materials<br />

will, for the first time, be given greater prominence. Individual topics, such as suppliers for the meat<br />

industry, are showing remarkable growth. As an overarching theme, the broad term ‘Resource<br />

efficiency’ will be emphasized across all areas of the trade fair and also represented within the<br />

supporting programme. Approximately 1,400 suppliers from around 40 countries and 43,000 trade<br />

visitors from around 130 countries are expected at the trade fair.<br />

The excellent registration figures<br />

for the coming trade fair can be<br />

seen across all sectors of the fair.<br />

Famous names appearing at<br />

Anuga FoodTec 2015 include,<br />

amongst others: Air Liquide,<br />

Bischoff + Klein, Bizerba, Bosch<br />

Packaging, Bühler, Ecolab, Döhler,<br />

DS Smith, Gardner Denver, GEA,<br />

Gerhardt Schubert, Grundfos,<br />

Albert Handtmann, IMA, JBT<br />

FoodTec, Kaswasaki Robotics,<br />

KHS, Krones, KSB, Linde, Marcel,<br />

Mettler Toledo, Multivac,<br />

Pöppelmann, Rockwell, SACMI,<br />

Siemens, SKF, SMI, SPX, Taghleef,<br />

Thermo Fischer, Ulma, Vemag,<br />

Veripack, Voith and Zeppelin. From<br />

now on, the list of exhibitors for<br />

the 2015 trade fair can be seen<br />

online and will be updated daily.<br />

Above average growth<br />

Certain sections of Anuga FoodTec<br />

have seen above-average growth.<br />

For this reason, the suppliers for<br />

the meat industry will occupy the<br />

larger Hall 6 in 2015 (previously<br />

Hall 9) where they will present<br />

solutions for all processing stages.<br />

Milk processing<br />

The supplier section for the milkprocessing<br />

industry has<br />

traditionally been a strong area.<br />

The fact that technologies for all<br />

processing phases within the milk<br />

industry are presented here – not<br />

only liquid milk products for<br />

instance – is one of the<br />

outstanding strengths of Anuga<br />

FoodTec.<br />

Fruit and vegetables<br />

The same applies for the fruit and<br />

vegetable processing industry<br />

sector, where participation is also<br />

strong, which competently<br />

satisfies the demand for different<br />

solutions within production<br />

processes.<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


44<br />

anuga foodtec preview<br />

Services &<br />

Solutions<br />

In addition to the<br />

traditional focus on<br />

processing and<br />

packaging, Anuga<br />

FoodTec also offers<br />

cross-sector<br />

solutions for all<br />

processing phases<br />

and food industries.<br />

Under the heading<br />

‘Services & Solutions’ leading<br />

companies from the conveyer<br />

technology, inert gases and<br />

lubricants sectors, among others,<br />

will be appearing at Anuga<br />

FoodTec.<br />

Once again Anuga FoodTec will<br />

occupy Halls 4 to 10 of the<br />

Cologne exhibitions grounds,<br />

which corresponds to a gross<br />

exhibition space of 127,000m².<br />

Resource efficiency<br />

Food ingredients<br />

As an overarching theme the term<br />

‘resource efficiency’ will unite the<br />

individual focuses of the exhibition<br />

and place the emphasis on one of<br />

the most important issues within<br />

the food industry: today a<br />

conserving and conscious<br />

The coming edition of Anuga FoodTec is also positioning the<br />

theme ‘Food Ingredients’ as a new exhibition segment and is thus<br />

adding an important element for the production of food and<br />

beverages to its wide spectrum of exhibits. The focus here lies on<br />

functional ingredients. They change the consistency of products<br />

and are indispensable in the production process of numerous<br />

foodstuffs. The especially designed display area ‘Meeting Point –<br />

Food Ingredients’ is a communication and exchange hotspot.<br />

approach to natural resources is<br />

one of the fundamental<br />

responsibilities of food and<br />

beverage production. As part of<br />

Anuga FoodTec, exhibitors will<br />

present possibilities and ideas of<br />

how to reduce the amount of<br />

water, energy, raw materials and<br />

food resources used during<br />

production. This will be<br />

represented as part of the<br />

supporting programme as well as<br />

at the stands of individual<br />

exhibitors.<br />

Among other things, all of the<br />

exhibitors will have the opportunity<br />

from January 2015 onwards to<br />

present their ideas, technologies<br />

and measures on the theme of<br />

resource efficiency via the Anuga<br />

FoodTec novelties<br />

database and thus<br />

inform media<br />

representatives and<br />

interested visitors<br />

about their<br />

commitment and<br />

concepts. The<br />

diversity of the topic<br />

as well as different<br />

approaches and<br />

solutions will thus<br />

be brought to light.<br />

In addition to the exhibitor<br />

presentations, Anuga FoodTec will<br />

provide industry experts from the<br />

food production sector with the<br />

information they require through a<br />

diverse and technically<br />

sophisticated supporting<br />

programme.<br />

Under the direction of the DLG<br />

(German Agricultural Society),<br />

current topics and issues relevant<br />

to the industry will be addressed in<br />

specialist forums presented by<br />

prestigious research institutes,<br />

associations and experts.<br />

Conference<br />

Anuga FoodTec 2015 will also be<br />

accompanied by high-calibre<br />

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anuga foodtec preview<br />

45<br />

conference programmes. Among<br />

others, the ‘2nd International<br />

Conference + Drying Technologies<br />

for Milk and Whey’ will take place<br />

(23 and 24 March 2015).<br />

Innovative and sustainable<br />

developments in milk-processing<br />

and whey products as well as<br />

drying processes will be in focus;<br />

this will include a comprehensive<br />

discussion on the increasing global<br />

demand in the food industry. The<br />

event organisers are Muva<br />

Kemtem, the Bavarian Centre for<br />

Milk and Dairy, Herbertz Dairy<br />

Food Service and Anuga FoodTec.<br />

Careers Day<br />

For the second time, Koelnmesse<br />

will be introducing a ‘Careers<br />

Day’. This initiative facilitates<br />

contact between companies<br />

exhibiting at Anuga FoodTec and<br />

students and graduates from<br />

relevant courses of study, which<br />

serves to aid the recruitment of<br />

new talent in the industry. The<br />

‘Careers Day’ will take place on<br />

Friday, 27 March 2015.<br />

Anuga FoodTec is jointly organised<br />

by Koelnmesse GmbH and the<br />

German Agricultural Society<br />

(DLG).<br />

For 90 years, Koelnmesse has<br />

been bringing people and markets<br />

together. The success story of<br />

Cologne trade fairs began in 1924<br />

with the opening of the first event<br />

on the exhibition grounds in<br />

Cologne-Deutz. During the<br />

economic miracle of the post-<br />

World War II era, the Rheinische<br />

Messe became a global trading<br />

centre. Today Koelnmesse has the<br />

world’s fifth-largest exhibition<br />

complex and organises<br />

approximately 75 trade fairs in<br />

Cologne and all over the world.<br />

During its anniversary year of<br />

<strong>2014</strong>, Koelnmesse is bringing its<br />

history to the public’s attention<br />

through numerous activities,<br />

publications, and exhibitions. n<br />

Anuga FoodTec<br />

www.anugafoodtec.com<br />

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46<br />

processing & packaging<br />

Portion packaging – Scaling up from start-up<br />

to full scale production<br />

New generation of portion control cup sealers enables low-cost, tamper-evident, sealed packaging<br />

for food start-ups and beyond<br />

With the public consuming more<br />

single portion snacks than ever,<br />

food start-ups with the ‘next great’<br />

sauce, spread, condiment, dip,<br />

dessert or culinary delight must<br />

figure out how to navigate the<br />

delicate balance between<br />

conserving precious capital and<br />

providing professional-grade<br />

packaged products.<br />

For portion cup packaging, that<br />

means selecting equipment that<br />

can provide the tamper-evident<br />

seals that retailers are increasingly<br />

demanding at a rate of speed that<br />

meets production requirements<br />

through the initial stages of growth<br />

and expansion.<br />

Unfortunately, high-speed portion<br />

packaging equipment is all but<br />

unobtainable for small operations<br />

with price tags in the six figures,<br />

according to Steve Sallenback, coowner<br />

of Legacy Foods<br />

Manufacturing (an Elk Grove<br />

Village, Illinois-based co-packer<br />

that produces and packages food<br />

products for other companies).<br />

This has created a market demand<br />

for low-cost, manual foil sealing<br />

machines – small enough to fit on<br />

a table-top or kitchen counter –<br />

that allow food start-ups to<br />

provide professional, tamperevident<br />

packaging from day one.<br />

And with several tiers of<br />

increasingly automated and faster<br />

models, food start-ups can scaleup<br />

as demand and revenue allow.<br />

Breaking into retail<br />

“What is the cost of not having<br />

tamper-evident packaging?<br />

Probably never breaking into retail<br />

or taking your food start-up to the<br />

next level,” says Sallenback.<br />

Beyond taste and value today,<br />

even small food operations must<br />

prove the product is safe for<br />

consumers, says Sallenback. Not<br />

only have consumers come to<br />

expect it, but also, retailers<br />

increasingly demand such<br />

packaging as part of their food<br />

safety programs designed to limit<br />

potential liability.<br />

When PurFoods began<br />

as a small start-up food<br />

manufacturer, it began<br />

testing with table-top<br />

foil sealing machines<br />

from Wilpack<br />

Packaging, a Rockford,<br />

Ill.-based manufacturer<br />

of manual, semiautomatic<br />

and fully<br />

automated filling and<br />

sealing equipment<br />

“Snap-on lids alone are not<br />

tamperproof and do not provide<br />

evidence of tampering, since they<br />

can be removed and replaced<br />

without any noticeable change,”<br />

says Sallenback.<br />

Besides tamper-evident packaging<br />

for safety, a sealed cup prolongs<br />

product quality and shelf life on<br />

retail shelves.<br />

“A foil seal barrier can preserve<br />

product shelf life and freshness<br />

about four times longer than a<br />

typical, non-air tight snap-on lid,”<br />

says Kevin O’Rourke, food<br />

scientist and COO at PurFoods, an<br />

Ankeny, Iowa-based provider of<br />

fresh-made meals, home delivered<br />

nationwide.<br />

If the foil seal barrier is sealed<br />

while the food is hot, then allowed<br />

to cool to create a partial vacuum<br />

inside the cup, it can further<br />

prolong product life and quality,<br />

according to O’Rourke. The partial<br />

vacuum achieved with a foil seal is<br />

not usually achievable with most<br />

extruded or laminated plastics, he<br />

says.<br />

When PurFoods began as a small<br />

start-up food manufacturer, it<br />

began testing with table-top foil<br />

sealing machines from Wilpack<br />

Packaging, a Rockford, Illinoisbased<br />

manufacturer of manual,<br />

semi-automatic and fully<br />

automated filling and sealing<br />

equipment.<br />

Product range<br />

Wilpack Packaging’s products<br />

range from manually actuated<br />

units that can seal 8–12 containers<br />

of various sizes per minute, up to<br />

automated filler/sealers that can<br />

handle 80 containers a minute.<br />

“At first, we wanted to see if we<br />

could compete with existing food<br />

products and we were looking for<br />

new avenues of growth,” says<br />

O’Rourke. “After starting out with<br />

foil sealing on a smaller scale, we<br />

grew to need more and now use<br />

two automatic rotary fill and seal<br />

machines.”<br />

Even though it is an equipment<br />

manufacturer, Wilpack Packaging<br />

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processing & packaging<br />

47<br />

frequently acts as a consultant to<br />

food processors as they move<br />

from small operations up through<br />

to automated high-volume<br />

production.<br />

“They worked with us from the<br />

beginning,” adds O’Rourke. “They<br />

helped us optimise our process<br />

and create samples of everything<br />

from puddings and jellos to<br />

tapiocas and fruit cups. They walk<br />

you from your start-up stage to<br />

fully automated lines, so you can<br />

start small from your kitchen and<br />

scale up as your business grows.”<br />

Tacoma, Washington-based<br />

Salmon Express Seafood, a<br />

wholesale salmon processor,<br />

recognised an opportunity when<br />

customers began asking for retailsized,<br />

portion packaging of its<br />

salmon roe.<br />

To add a retail side to his business,<br />

Alex Tulchinsky, Salmon Express<br />

Seafood’s founder and co-owner,<br />

turned to a table-top foil sealing<br />

machine from Wilpack Packaging.<br />

With the packaging equipment<br />

manufacturer’s cooperation, he<br />

optimised a new product category<br />

for his business: a half-pound retail<br />

plastic jar of salmon roe that is<br />

selling well.<br />

“The foil seal assures customers<br />

that our product is safe, and is<br />

branded with our name and logo to<br />

build brand loyalty,” says<br />

Tulchinsky, who also covers the<br />

product with a lid, and sells it<br />

frozen for longer product life.<br />

The added retail sales to Salmon<br />

Express Seafood’s business has<br />

encouraged Tulchinsky to explore<br />

new retail products in foil sealed<br />

portion packaging for consumers<br />

on the go.<br />

Expansion<br />

“To meet the public’s need for<br />

healthy, snack-sized food, we’re<br />

considering expanding into salmon<br />

jerky, smoked salmon, and salmon<br />

sausages,” says Tulchinsky, who<br />

has already worked with Wilpack<br />

Packaging to create product<br />

samples. “I believe if we make it<br />

convenient, it could become as<br />

The added retail sales<br />

to Salmon Express<br />

Seafood’s business has<br />

encouraged Tulchinsky<br />

to explore new retail<br />

products in foil sealed<br />

portion packaging for<br />

consumers on the go<br />

popular as beef jerky with healthminded<br />

consumers.”<br />

To meet the needs of other startups<br />

such as Salmon Express<br />

Seafood, the packaging equipment<br />

manufacturer developed and<br />

introduced an even more<br />

economical option called the Seala-Cup<br />

system. At a price point<br />

that is affordable, the unit can seal<br />

over 25 different capacity<br />

containers ranging from .375oz all<br />

they way up the 32oz. with<br />

changeover in only a few seconds.<br />

The unit provides professionalgrade<br />

foil sealing at 8 to 12 cups<br />

per minute.<br />

“For food entrepreneurs trying to<br />

get their product into a retail<br />

setting, Wilpack’s manual sealer is<br />

the lowest cost foil sealing<br />

machine I’ve seen that provides<br />

for portion control cups,” says<br />

Legacy Foods’ Sallenback. “It’s a<br />

stepping stone to help small<br />

specialty food start-ups get onto<br />

retail shelves and start building<br />

volume with minimal capital risk.”<br />

Higher perceived value<br />

Another plus is that sealed portion<br />

control cups minimise the<br />

potential leaks or spills from nonairtight<br />

covers such as snap-on<br />

lids, says Sallenback.<br />

“Since a foil seal is more spillproof<br />

than a simple snap-on lid, it<br />

protects against unwanted leaks<br />

or spills in the grocery bag,” says<br />

Sallenback.<br />

Sallenback adds that pre-printed<br />

foil seals on portion control cups,<br />

with the start-up’s name, logo, or<br />

ingredients, can also provide<br />

branding.<br />

“Portion control cups with a name<br />

or logo, for instance, are one of<br />

the most important ways for startups<br />

to promote their brand to<br />

retailers and the public,” says<br />

Sallenback.<br />

In the portion control industry,<br />

both retailers and the public view<br />

foil sealed, portion control cups as<br />

higher value items than squeeze<br />

packets or snap-on lids, since they<br />

are safer, easier to use and less<br />

liable to make a mess, according<br />

to Sallenback.<br />

“Cups are the preferred way of<br />

portion control whether single use<br />

or deli style,” concludes<br />

Sallenback. “Today’s low-cost foil<br />

sealing machines, along with<br />

companies that collaborate with<br />

start-ups to help them grow,<br />

provide new opportunities for food<br />

entrepreneurs, retailers and the<br />

public.” n<br />

Del Williams<br />

Technical writer<br />

Wilpack Packaging<br />

www.wilpackpackaging.com;<br />

Wilpack<br />

Packaging’s<br />

table-top foil<br />

sealer for<br />

prototyping,<br />

testing,<br />

samples and<br />

packaging<br />

lower volumes<br />

of product<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


48<br />

processing & packaging<br />

Pioneering engineering in the UK<br />

Kliklok celebrates its 50th anniversary and reveals<br />

all-new brand strategy<br />

With a history of success and expertise spanning over 50 years in the UK, Kliklok, one of the<br />

world’s leading packaging machinery manufacturers, has long been at the forefront of food<br />

packaging innovations. To mark its golden anniversary, Neil Fowell, Managing Director for Kliklok<br />

takes a look back at its history in the UK, the evolution of packaging machinery and the latest<br />

insights into the future of the packaging industry.<br />

Developments in packaging<br />

The way that manufacturers pack<br />

their products has changed<br />

significantly over the past 50<br />

years, with many now in a position<br />

to process and pack products in<br />

more ways than ever before. Part<br />

of this revolution has been driven<br />

by a constant pressure to find<br />

ways of reducing costs, packaging<br />

materials and improving efficiency<br />

and productivity. As a<br />

consequence, modern packaging<br />

equipment is required to have<br />

increased reliability, consistency<br />

and adaptability expected by<br />

demanding manufacturers, as well<br />

as being able to handle an<br />

increasing number of innovative<br />

pack shapes, designs and<br />

production speeds.<br />

Consumer demands<br />

It also goes without saying that<br />

the modern day demands of<br />

consumers are vastly different to<br />

those of 50 years ago. Over<br />

the past few years,<br />

we’ve<br />

witnessed a growing demand for<br />

shelf-ready packaging (SRP), and<br />

with turnaround times expected to<br />

be shorter than ever, it is essential<br />

that businesses look to improve<br />

packaging and cartoning<br />

applications that can continue to<br />

revolutionise the packaging<br />

process on any production line.<br />

For Kliklok, the business has come<br />

a long way since it was established<br />

in Bristol in 1964 to serve the<br />

packaging machinery needs of<br />

Europe, Australia, South Africa<br />

and other international markets.<br />

Here it began developing its range<br />

of durable and efficient packaging<br />

solutions including top load carton<br />

formers and closers, horizontal<br />

end load cartoners and<br />

wraparound cartoning<br />

machines.<br />

Looking back at advancements in<br />

packaging technologies<br />

However, the Kliklok journey into<br />

packaging innovations started long<br />

before it established its base in<br />

Bristol, with Kliklok’s original<br />

partner businesses Kliklok and<br />

Woodman setting up shop in the<br />

late 1940s in the USA to develop<br />

the first automated potato chip<br />

packaging system. Just 20 years<br />

later, Bradford High Speed<br />

Packaging and Development<br />

Corporation purchased the<br />

respective businesses,<br />

consolidating the companies under<br />

the Kliklok banner.<br />

Over the next decade, the<br />

business continued to expand its<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


processing & packaging<br />

49<br />

product range, creating a wide<br />

range of packaging machinery<br />

solutions for a variety of industries<br />

and applications around the world.<br />

For example, records of one of<br />

Kliklok’s earliest installations in<br />

the UK took place in 1956, when<br />

Champion Spark Plugs, a world<br />

leader in the manufacture of spark<br />

plugs for every kind of combustion<br />

engine, purchased a KF top load<br />

carton former and CL carton<br />

closer to quickly and efficiently<br />

package its world-famous<br />

products.<br />

Working closely with their<br />

customers across a wide range of<br />

industries and applications, Kliklok<br />

continued to develop products<br />

meeting the growing needs of the<br />

industry. For example, it assisted<br />

food producers looking for<br />

improved packaging efficiencies<br />

with the development of Kliklok’s<br />

lock and glue form top load<br />

equipment. Improving packaging<br />

design flexibility, this application<br />

loads the product through the<br />

widest possible opening – the<br />

open top. Top load structures<br />

mean the packaging line can grow<br />

with product demand – from initial<br />

hand-packing on a single line to<br />

today’s fully automated product<br />

loading with multiple head<br />

configurations catering for a wide<br />

range of products such as frozen<br />

fish or chicken pieces, as well as<br />

retail display packs for<br />

confectionery or cereals.<br />

Foods such as chilled pizzas,<br />

frozen meals, burgers, quiches,<br />

biscuits and products such as<br />

cereal and confectionery are<br />

generally all packed using end load<br />

cartoning machines, with Kliklok’s<br />

award-winning high performance<br />

cartoner, CELOX attracting the<br />

attention of food producers<br />

worldwide. The CELOX was<br />

designed to cater to the needs of<br />

manufacturers looking for rapid<br />

carton size change ability, easy<br />

access and user friendly touch<br />

screen technology to guarantee<br />

flexibility and versatility in any<br />

demanding food production<br />

environment. Today, global<br />

companies including Heinz, Kraft,<br />

Nestle, Findus, United Biscuits<br />

and McCain have all chosen the<br />

CELOX to carton their range of<br />

food products.<br />

Recent product trends<br />

A more recent trend reflected in<br />

Kliklok’s product development<br />

includes the popular ‘wraparound<br />

sleeve’ – often used by ready meal<br />

producers and packers leaning<br />

towards shaped carton sleeves. Its<br />

clever design not only enables the<br />

consumer to view the product, but<br />

also represents a growing<br />

commitment to reducing<br />

packaging material. In response to<br />

this demand, Kliklok developed its<br />

Certiwrap ‘wraparound’ cartoning<br />

range to cater for the growing<br />

trend for sleeved chilled ready<br />

meals throughout Europe.<br />

In order to analyse its<br />

position in the market,<br />

the business undertook<br />

an extensive<br />

consultation with both<br />

internal and external<br />

stakeholders to<br />

establish its current<br />

brand positioning<br />

The Certiwrap range was the<br />

focus at the recent PPMA Show<br />

<strong>2014</strong> when Kliklok revealed the<br />

latest addition to the Certiwrap<br />

range – the new Certiwrap ELITE<br />

wraparound cartoning system,<br />

designed to handle the more<br />

complex meal trays, tubs or pot<br />

shapes – individually in multipacks<br />

or layered – in a wide range<br />

of formats.<br />

With an all-new modular design,<br />

the Certiwrap ELITE helps<br />

manufacturers improve overall<br />

functionality and repeatability in<br />

production with the enhanced<br />

flexibility to cater for a variety of<br />

sleeve types including full sleeves,<br />

wraparound sleeves and gusseted<br />

packs, as well as upright shelfready<br />

display-style cartons.<br />

New product range – new look<br />

for <strong>2014</strong><br />

Alongside the new product<br />

developments launched in <strong>2014</strong>,<br />

Kliklok’s 50th anniversary also<br />

marks an important time for the<br />

business as it unveils its all-new<br />

corporate strategy and brand<br />

identity. Unveiled to the public for<br />

the first time at the PPMA Show<br />

<strong>2014</strong>, Kliklok’s new strategy<br />

reflects the changes the company<br />

is implementing to further<br />

reinforce its strong global<br />

competitive position and to<br />

confirm innovation is at the heart<br />

of its brand promise – Pioneering<br />

Engineering.<br />

In order to analyse its position in<br />

the market, the business<br />

undertook an extensive<br />

consultation with both internal and<br />

external stakeholders to establish<br />

its current brand positioning.<br />

Branding exercises with a wide<br />

range of stakeholders revealed<br />

that it is strongly coupled with<br />

attributes such as unrivalled<br />

knowledge and expertise, mutually<br />

beneficially relationships, great<br />

British engineering, heritage and<br />

its position as a global competitor.<br />

Looking to the future<br />

With a new strategic focus and<br />

branding finalised, the team is now<br />

looking to expand the<br />

opportunities to work on tailored<br />

solutions for manufacturers to<br />

deliver exceptional end-to-end<br />

service and for Kliklok employees<br />

to embody the pioneering spirit<br />

that helped launch the company in<br />

the UK all those years ago. As a<br />

result, we can drive our own<br />

legacy and create a sustainable<br />

future for Kliklok customers and<br />

its employees – a new age of<br />

pioneering great British<br />

engineering. n<br />

Neil Fowell<br />

Managing Director<br />

Kliklok<br />

Kliklok-int.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


50<br />

processing & packaging<br />

Fulfilling trends in hygienic packaging<br />

Technological innovations meet new requirements for liquid<br />

and viscous food safety and changing consumer demands<br />

Stricter industry regulations and changing end-user demands are requiring food manufacturers to<br />

adjust their production processes and equipment. For example, growing consumer interest in new<br />

flavours for dairy products and baby food is prompting change in the industry as well as the need<br />

for a greater variety of pack styles and sizes. Additionally, dairy consumption in China and India is<br />

expected to rise significantly as these products are becoming a part of consumers’ daily diet. To<br />

keep up with the increasing demand as well as the broader variety in packaging, manufacturers are<br />

seeking new hygienic filling and packaging technologies able to handle growing volumes, various<br />

package sizes and greater product diversity, while complying with more rigorous legislation.<br />

The need for only<br />

minimal processing and<br />

few preservatives for<br />

conservation provides<br />

the important valueadded<br />

benefit of<br />

retaining the food’s<br />

original taste<br />

An additional major factor for<br />

modernising filling and packaging<br />

equipment in operation is the<br />

growing need for food with<br />

extended shelf life (ESL). This is<br />

driven by consumer demands for<br />

food safety and product quality,<br />

burgeoning populations in harder<br />

to reach areas as well as the push<br />

to reduce product and material<br />

waste due to the global focus on<br />

sustainability. In the vast<br />

territories of India and China, for<br />

instance, it is common to transport<br />

packaged goods over long<br />

distances to remote areas. This is<br />

especially challenging when only a<br />

limited- or even no cooling chain is<br />

available. Consequently, it is<br />

crucial for manufacturers to find a<br />

way to preserve their food<br />

products from the production line<br />

until the time of consumption.<br />

As a result, hygienic filling and<br />

packaging equipment has<br />

experienced significant innovation<br />

in recent years, most notably in<br />

higher throughput and greater<br />

manufacturing flexibility. Today’s<br />

equipment enables quicker format<br />

and product changeovers to<br />

process multiple pack sizes and<br />

flavours on a single machine, as<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


processing & packaging<br />

51<br />

well as offers improved machine<br />

design and concepts for increased<br />

uptime and enhanced reliability.<br />

For example, Bosch’s portfolio<br />

offers a wide range of hygienic<br />

filling and packaging solutions,<br />

including thermoform machines for<br />

cups, filling machines for pre-made<br />

cups and bottles, blowing<br />

machines for PET containers and<br />

innovative flexible pouches.<br />

Today’s filling technologies also<br />

allow the filling and packaging of<br />

food at various hygiene levels<br />

including clean, ultra-clean and<br />

aseptic. This enables food<br />

products to have an extended shelf<br />

life and reduces waste resulting<br />

from product spoilage. The need<br />

for only minimal processing and<br />

few preservatives for conservation<br />

provides the important valueadded<br />

benefit of retaining the<br />

food’s original taste.<br />

A history grounded in shelf<br />

stability<br />

The first processes to keep food<br />

shelf stable over longer periods of<br />

time were introduced in the 1970s.<br />

These were semi-automatic<br />

operations in which liquid<br />

hydrogen peroxide spray served as<br />

the sterilisation method, and<br />

operators needed to manually<br />

control pressure gauges.<br />

In the 1980s, programmable logic<br />

controllers (PLCs) were<br />

introduced, turning hygienic filling<br />

into an automated operation. This<br />

saved manufacturers both time<br />

and labour. Automation also<br />

enabled operators to adjust<br />

parameters to process different<br />

product recipes. During this time,<br />

Bosch Packaging Technology<br />

became a market leader in<br />

machinery for the hygienic filling<br />

of products with large-sized<br />

particulates.<br />

In recent years, automation has<br />

significantly decreased the risk of<br />

product contamination by<br />

eliminating manual intervention. In<br />

addition, by providing thorough<br />

process documentation,<br />

automation has helped<br />

manufacturers comply with the<br />

FDA’s CFR Part 113, which<br />

mandates that low-acid food<br />

products pass microbiological<br />

challenge testing to prevent<br />

microbial growth.<br />

Given the changes in food safety<br />

regulations over the last few<br />

years, manufacturers need to be<br />

able to adapt to future legislation.<br />

This includes using packaging<br />

solutions that minimise spoilage<br />

through enhanced package<br />

integrity, for instance. Continuous<br />

fine-tuning of packaging<br />

technologies also gives food<br />

producers the flexibility to meet<br />

changing consumer demands.<br />

Flexible materials also<br />

enable manufacturers<br />

to incorporate features<br />

that enhance a brand’s<br />

visual appeal by using<br />

transparent or coloured<br />

materials, labels,<br />

innovative closures,<br />

spouts, shapes and<br />

straws<br />

Degrees of hygiene<br />

As hygienic filling and packaging<br />

technology has advanced, so too<br />

has the understanding that<br />

different products require different<br />

levels of hygiene. The degree of<br />

hygienic processing that a<br />

particular product requires<br />

depends on a number of<br />

parameters, including pH values,<br />

desired shelf life and the known<br />

microbiological hazards.<br />

For example, clean processing<br />

provides adequate protection and<br />

shelf stability for edible oils and<br />

hot-filled fruit juices that are<br />

largely germ-free. Other products,<br />

such as natural yoghurts, coldfilled<br />

crushed tomatoes, iced tea<br />

and chilled puddings, require a<br />

more rigorous process called ultraclean.<br />

Aseptic filling, which is the highest<br />

hygiene level, is necessary for<br />

products such as dairy and baby<br />

food, which need to be shelf-stable<br />

outside of the cooling chain.<br />

Products low in acid, such as<br />

desserts, soups, sauces and<br />

protein-based drinks, also require<br />

aseptic filling.<br />

The aseptic process also gives<br />

manufacturers an opportunity to<br />

extend shelf-life without losing<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


52<br />

processing & packaging<br />

quality or adding any<br />

preservatives. This is a key selling<br />

point for health-conscious<br />

consumers, and in many cases, the<br />

products can be eaten directly<br />

from the containers – the ultimate<br />

in convenience.<br />

New flexible materials and<br />

packaging<br />

A key innovation in packaging<br />

technology has been the evolution<br />

in packaging materials. Glass and<br />

metal were once the only options<br />

for filling viscous and liquid<br />

products with particulates. More<br />

recently, manufacturers have<br />

turned to thin-walled plastics as an<br />

alternative solution. According to<br />

the Flexible Packaging Association<br />

(FPA) 1 , plastics are lighter in<br />

weight when compared to other<br />

formats and are also easy to carry<br />

and handle. In addition, rigid and<br />

flexible plastic packaging solutions<br />

are safe from breakage and<br />

eliminate the risk posed by broken<br />

glass, making them ideal for<br />

applications such as baby food or<br />

for on-the-go consumption. Over<br />

its lifecycle, flexible packaging<br />

generally uses less energy and<br />

fewer resources, produces lower<br />

CO2 emissions, and significantly<br />

improves product to package ratio,<br />

making it a good choice for<br />

environmentally conscious<br />

consumers.<br />

Flexible materials also enable<br />

manufacturers to incorporate<br />

features that enhance a brand’s<br />

visual appeal by using transparent<br />

or coloured materials, labels,<br />

innovative closures, spouts,<br />

shapes and straws. See-through<br />

plastic packaging also allows<br />

consumers to see products inside<br />

the package, which can influence<br />

purchasing decisions.<br />

Getting particular with<br />

particulates<br />

The rise in consumer preferences<br />

for liquid and viscous foods also<br />

presents challenges in terms of<br />

the variety in filling and packaging<br />

foods with different viscosity,<br />

particulate sizes and filling<br />

patterns such as a swirl design.<br />

For example, when packaging<br />

fresh yoghurt with fruit pieces,<br />

filling technologies need to be able<br />

to handle diverse particulate sizes.<br />

Machinery must be able to<br />

process particulates to desired<br />

levels and fill products into cups,<br />

bottles or pouches without<br />

damaging the particulates’ shapes<br />

and textures.<br />

Particulates also influence taste.<br />

Therefore it is crucial that their<br />

presence is consistent from<br />

package to package to ensure<br />

consumers enjoy the same<br />

experience each time they<br />

consume the product. Thus<br />

particulates that need to be evenly<br />

dispersed throughout a product<br />

coupled with different filling<br />

patterns pose another challenge,<br />

and manufacturing innovation has<br />

played a critical role in addressing<br />

it. Modern filling systems<br />

incorporate special pumps, fillers<br />

and nozzles that enable larger<br />

particulates to pass through<br />

without damage. In addition,<br />

further advances in machine<br />

design have enabled gentler food<br />

processing.<br />

The next generation of filling<br />

technology<br />

Advances in hygienic filling and<br />

packaging equipment have been<br />

the result of ongoing innovation in<br />

recent years. These developments<br />

are critical in helping food<br />

producers keep pace with industry<br />

changes and demands, whether by<br />

extending shelf life, reducing<br />

product and material waste, or<br />

advancing their lines to handle<br />

ever-changing consumer demands<br />

for various product flavours and<br />

package formats and styles.<br />

Often, working in partnership with<br />

packaging equipment suppliers<br />

can help identify the ideal solution.<br />

Bosch Packaging Technology,<br />

which brings extensive knowledge<br />

1 ttp://www.flexpack.org/MEMONL/mo_sustainable_packaging/sustainable_packaging_toolkit/<br />

Final_Case_Story_Brochure200909.pdf?ContactID=<br />

and a broad portfolio of filling and<br />

packaging solutions for liquid and<br />

viscous products, works alongside<br />

many of its food industry partners<br />

to optimise their filling and<br />

packaging operations for efficiency<br />

and quality gains.<br />

About the author<br />

Santy Witarsa, sales director for<br />

the liquid food portfolio at Bosch<br />

Packaging Technology, oversees<br />

global business development and<br />

sales initiatives for the<br />

thermoforming, pouch and<br />

package maker portfolio. With<br />

over 25 years of experience in<br />

packaging technologies, she<br />

manages a team of sales<br />

professionals in this field.<br />

Modern filling systems<br />

incorporate special<br />

pumps, fillers and<br />

nozzles that enable<br />

larger particulates to<br />

pass through without<br />

damage<br />

About Bosch Packaging<br />

Technology<br />

Based in Waiblingen near<br />

Stuttgart, Germany, and<br />

employing 5,600 associates, the<br />

Bosch Packaging Technology<br />

division is one of the leading<br />

suppliers of process and<br />

packaging technology. At over 30<br />

locations in more than 15<br />

countries worldwide, a highlyqualified<br />

workforce develops and<br />

produces complete solutions for<br />

the pharmaceuticals, food, and<br />

confectionery industries. These<br />

solutions are complemented by a<br />

comprehensive after-sales service<br />

portfolio. A global service and<br />

sales network provides customers<br />

with local points of contact. n<br />

Santy Witarsa<br />

Director of Sales Liquid Food<br />

Bosch Packaging Technology<br />

www.boschpackaging.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


analysis & control<br />

53<br />

Rapid detection of Enterobacteriaceae<br />

The Enterobacteriaceae is a family of Gram-negative, non-spore-forming bacteria and is one of the<br />

most important groups of bacteria known to man. There are currently 48 genera and 219 species in<br />

this family including important foodborne pathogens such as Salmonella, pathogenic Escherichia<br />

coli, Shigella spp. and Cronobacter spp. Other are opportunistic pathogens in humans, or<br />

pathogenic to plants and insects, and others can cause large economic problems due to spoilage of<br />

crops and prepared foods where they can be present in large numbers.<br />

Their ubiquitous distribution<br />

means it is inevitable that some<br />

members of the<br />

Enterobacteriaceae will enter the<br />

food chain. They must be<br />

prevented or controlled by the<br />

application of quality assurance<br />

systems including Good<br />

Agricultural Practice, Hazard<br />

Analysis and Critical Control Point<br />

systems, and Good Manufacturing<br />

Practices (GMP).<br />

Indicator organisms<br />

The Enterobacteriaceae family<br />

includes genera with the ability to<br />

ferment lactose (termed coliform<br />

bacteria) and have long been used<br />

as indicator organisms by the food<br />

and water industry. Nowadays,<br />

both Enterobacteriaceae and<br />

coliforms are isolated from foods<br />

to indicate evidence of poor<br />

hygiene or inadequate processing<br />

(especially heat-treatment),<br />

process failure and post-process<br />

contamination of foods and<br />

spoilage potential. E. coli is<br />

commonly used to provide<br />

evidence of potential faecal<br />

contamination in certain foods and<br />

is used as an index organism for<br />

the presence of enteric pathogens<br />

such as Salmonella. However,<br />

because the Enterobacteriaceae is<br />

such a large and diverse group<br />

they may be useful indicators of<br />

overall GMP, but not necessarily<br />

faecal contamination, and their<br />

relevance in foods should be<br />

assessed and interpreted carefully.<br />

Indicator organisms are often<br />

Bacteria such as E. coli<br />

can have a dual<br />

purpose in the same<br />

food – as an indicator<br />

of faecal contamination<br />

and as an index<br />

organism for enteric<br />

pathogens such as<br />

Salmonella<br />

chosen because they are relatively<br />

quick and simple to detect. Their<br />

absence in food provides a degree<br />

of assurance that the hygiene and<br />

food manufacturing process has<br />

been carried out appropriately,<br />

whereas their presence usually<br />

indicates that a potential problem<br />

or failure in the process has<br />

occurred. The Enterobacteriaceae<br />

and coliform bacteria within this<br />

family represent two of the most<br />

common groups of indicator<br />

organisms used by the food<br />

industry. Historically, coliforms<br />

were the most common indicator<br />

group tested for by the food<br />

industry, especially within the<br />

dairy sector. In some countries,<br />

depending on regulatory<br />

requirements, the food industry<br />

has moved towards testing for<br />

Enterobacteriaceae.<br />

Index/marker organisms<br />

As well as using indicator<br />

organisms for the above purposes,<br />

some groups or individual species<br />

of bacteria can be used to provide<br />

evidence of potential<br />

contamination by closely related<br />

pathogens. Such organisms have<br />

been given the term ‘index’ or<br />

‘marker’ organisms (Mossel, 1978;<br />

1982). This term should not be<br />

confused with indicator organism,<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


54<br />

analysis & control<br />

which has a different purpose.<br />

Bacteria such as E. coli can have a<br />

dual purpose in the same food – as<br />

an indicator of faecal<br />

contamination and as an index<br />

organism for enteric pathogens<br />

such as Salmonella. It was<br />

concluded by the Scientific Panel<br />

on Biological Hazards of the<br />

European Food Safety Authority<br />

that it is not always possible to<br />

establish a correlation between<br />

Enterobacteriaceae and Salmonella<br />

and that no universal correlation<br />

between Enterobacteriaceae and<br />

Cronobacter spp. exists.<br />

Despite some limitations, testing<br />

foods for index organisms rather<br />

than pathogens is simple and<br />

relatively cheap, with results often<br />

available in 24 hours. By<br />

comparison, traditional culture<br />

methods for pathogens such as<br />

Salmonella can take 3–7 days to<br />

obtain a result. Furthermore,<br />

pathogenic bacteria in food are<br />

often heterogeneously distributed<br />

and present in low numbers making<br />

detection difficult. In contrast,<br />

testing for indicator and index<br />

organisms is done routinely by<br />

most laboratories, including those<br />

on food manufacturing sites. The<br />

increasing development of shortshelf<br />

life, ready-to-eat products<br />

and short delivery just-in-time<br />

manufacturing systems increases<br />

the demand for ever more rapid<br />

test results to monitor hygiene,<br />

quality and safety.<br />

Methods for the detection and<br />

enumeration of Enterobacteriaceae<br />

have changed little since they were<br />

first introduced and many still rely<br />

on the growth of the bacterium in<br />

selective media. However, colony<br />

counting has been replaced by<br />

alternative technology giving<br />

results in 7 hours or less.<br />

A new specific ATP test<br />

ATP bioluminescence is a wellestablished<br />

technology with >30<br />

years of proven use and application<br />

in the food industry. The two main<br />

applications are surface hygiene<br />

monitoring as a post-cleaning<br />

verification test giving results in<br />

Table 1: Relationship between detection time and contamination level for<br />

MicroSnap EB<br />

Plate Count 1hr 3hr 5hr 7hr 24hr<br />

135000 + + + + +<br />

13500 +/- + + + +<br />

1350 - + + + +<br />

135 - + + + +<br />

19 - - + + +<br />

seconds, and as a<br />

presence/absence test for<br />

microbial contamination in<br />

aseptically filled long-life foods<br />

and beverages, giving results in<br />

24–48 hours. The test is ratelimited<br />

by the amount of ATP in<br />

the sample and the enzyme-based<br />

test is influenced by several other<br />

factors. There have been many<br />

attempts to use the ATP test for<br />

enumerating bacteria in foods and<br />

obtaining results in minutes,<br />

however none have been<br />

satisfactorily adopted. This is<br />

because although the ATP<br />

luciferase-based technology is<br />

very specific, sensitive and rapid<br />

for the detection of ATP, it cannot<br />

differentiate different sources of<br />

ATP. This creates many conflicting<br />

technical challenges such as high<br />

levels of endogenous ATP from the<br />

sample that generates a high<br />

background noise, physical and<br />

chemical interference of the<br />

sample, low numbers of bacteria<br />

(1000–10,000/g) and their<br />

variable ATP content that cannot<br />

be detected above the<br />

background.<br />

A bioluminogenic assay<br />

All of these problems have been<br />

overcome by a re-formulation and<br />

re-design of the ATP technology<br />

into a bioluminogenic assay.<br />

Modern robust liquid-stable<br />

luciferase enzymes have been<br />

designed and linked to specific<br />

substrates such that the reaction<br />

is no longer dependent or limited<br />

by ATP itself. The reaction is reengineered<br />

so that it is dependent<br />

on other essential cofactors.<br />

Accordingly, utilisation of specific<br />

substrates to target bacteria is<br />

linked to the release the critical<br />

cofactors by actively metabolising<br />

bacteria. A short period of<br />

microbial growth is required to<br />

reach detectable limits that<br />

minimises variation and during<br />

which the background endogenous<br />

ATP from the sample is reduced.<br />

This is a similar general principle as<br />

that of chromogenic agars except<br />

that the time is substantially<br />

reduced.<br />

Low numbers of bacteria can be<br />

detected and enumerated in


56<br />

analysis & control<br />

Figure 1: Detection and enumeration of Enterobacteriaceae by MicroSnap EB<br />

Figure 2: Detection of low level Enterobacteriaceae in 8 hours using the Enhanced<br />

EB Enrichment broth<br />

The specificity of MicroSnap EB<br />

was determined by measuring its<br />

ability to detect 39 different<br />

bacteria in pure culture (22<br />

Entero’s and 17 Non-Entero<br />

bacteria). Both the inclusivity and<br />

exclusivity were measured at 95%.<br />

The output of MicroSnap EB is<br />

directly related to inoculum size<br />

such that the greater the number<br />

of bacteria, the shorter the time to<br />

detection. Table 1 shows a typical<br />

result (i.e. E. coli) in that ~10<br />

Enterobacteriaceae were detected<br />

after the recommended 7 hour<br />

incubation. The dynamic range of<br />

the single test device is 10–10,000<br />

bacteria per ml (or swab), thus<br />

negating the need for serial<br />

dilutions, saving labour, materials<br />

and time. Conversely, a shorter<br />

detection time can be set<br />

according to the desired<br />

specification eg 100<br />

Enterobacteriaceae can be<br />

detected in five hours. Similar<br />

results were obtained for other key<br />

organisms including Cronobacter<br />

sakazakii.<br />

The indigenous population in<br />

ground beef, salad leaves, raw<br />

milk, and ground raw chicken and<br />

raw prawns was measured by<br />

MicroSnap EB and compared to<br />

both VRBGA pour plate methods<br />

and PetriFilm. Figure 1 shows the<br />

results for all food types and >200<br />

test results to demonstrate a close<br />

agreement between MicroSnap EB<br />

and VRBGA pour plate method.<br />

There was also a high correlation<br />

coefficient ranging from 0.902 to<br />

0.978 for each of the different<br />

food types. A similar close<br />

agreement was obtained between<br />

MicroSnap EB and PetriFilm.<br />

Additional challenges<br />

Certain samples can provide<br />

additional challenges due to the<br />

requirement to detect low levels of<br />

contamination and the<br />

physical/chemical effects of the<br />

sample itself. A successful test<br />

procedure was developed to<br />

detect the presence and absence<br />

of Enterobacteriaceae in 1ml of<br />

milk by modifying the enrichment<br />

conditions and incubation time.<br />

Adding 1ml milk directly to 9ml of<br />

the Enhanced EB Enrichment<br />

Broth and extending the incubation<br />

period to 8 hours enables the<br />

sample effects to be reduced, and<br />

very low levels of bacteria growth<br />

to be detected giving a dynamic<br />

range of 1–10,000/ml (see Figure<br />

2). There was a good correlation<br />

(R2 = 0.904) compared to the<br />

traditional VRBGA method. In<br />

addition, the Enhanced EB<br />

Enrichment broth can also be used<br />

in conjunction with the MicroSnap<br />

Coliform and E. coli detection<br />

devices to verify the presence of<br />

these bacteria in 10 minutes<br />

following a positive result from the<br />

MicroSnap EB Enterobacteriaceae<br />

device.<br />

In summary, the measurement of<br />

Enterobacteriaceae is a useful<br />

indicator of surface hygiene and<br />

product quality in the manufacture<br />

of heat processed food. Simple,<br />

rapid tests such as the specific<br />

ATP test system (MicroSnap EB)<br />

provides results in a working shift<br />

of


analysis & control<br />

57<br />

Diode Sensitivity: How x-ray technology<br />

meets diode sensitivity requirements by<br />

detecting very small contaminants<br />

There is a theory, widely held, that the smaller the diodes are in an x-ray system, the more suitable<br />

it is for detecting small contaminants in food and other products. This is an over-simplification of<br />

the issue, however. While smaller diodes (0.2 and 0.4mm for example) provide greater spatial<br />

resolution in x-ray images compared to larger diodes (0.8 or 1.6mm), there are a number of other<br />

factors that also have to be considered, beyond simply the theoretical sensitivity of the diode itself.<br />

Detecting small contaminants is most dependent upon the characteristics of the<br />

product itself rather than the size of the detector diodes<br />

Larger diodes are suitable for finding<br />

contaminants in thicker and high<br />

density products<br />

X-ray detection systems contain<br />

an x-ray generator, a detector and<br />

a computer. They work in the<br />

following way: when a product<br />

passes through the x-ray system<br />

at a constant speed, the x-ray<br />

detector captures a greyscale<br />

image of the product, which is<br />

generated from the amount of<br />

x-ray energy passing through the<br />

product and reaching the detector.<br />

Software then analyses the image<br />

and compares it to a predetermined<br />

acceptance standard;<br />

those product images not meeting<br />

the standard, because of a<br />

detected contaminant, for<br />

example, can be rejected.<br />

The x-ray detector is formed of<br />

diodes which are generally square<br />

in shape. With a detector diode<br />

size of 0.8mm, for example, a new<br />

line of image data is acquired for<br />

every 0.8mm of product movement<br />

through the system, made up of<br />

0.8mm square sampled points.<br />

These lines of 0.8mm wide diodes<br />

are built up sequentially to form<br />

the x-ray image. The theory is,<br />

therefore, that lots of smaller<br />

diodes together provide more<br />

data, and consequently a better<br />

image and a better chance of<br />

detecting small contaminants.<br />

More data is not always the ideal<br />

requirement though. If every<br />

application of the technology was<br />

for thin and homogeneous<br />

products, such as sachets or<br />

pouches, then smaller diodes<br />

would indeed be the best choice.<br />

In reality, the range of food<br />

products that are scanned for<br />

contaminants is wide and varied –<br />

a block of cheese has very<br />

different properties to a bag of<br />

potatoes, and a packet of rice is<br />

different again. This fact adds<br />

several layers of complexity to the<br />

issue of contaminant detection.<br />

There are three criteria in<br />

detecting a contaminant:<br />

1. The contaminant must absorb<br />

more x-rays than the product<br />

surrounding it;<br />

2. The detector must provide<br />

adequate spatial resolution;<br />

3. The detection algorithms of the<br />

x-ray system must be able to<br />

separate the physical<br />

contaminant from the product<br />

surrounding it.<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


58<br />

analysis & control<br />

Small diodes<br />

are ideal for<br />

inspecting<br />

thin,<br />

homogeneous<br />

products in<br />

sachets or<br />

pouches<br />

Sensitivity<br />

It can be said therefore that overall<br />

sensitivity of contamination<br />

detection depends on three<br />

criteria:<br />

n Spatial resolution<br />

n Radiographic contrast<br />

n Product effect.<br />

Spatial resolution<br />

This refers to the number of pixels<br />

utilised in the construction of a<br />

digital image. Higher spatial<br />

resolution means more pixels,<br />

which ensures a better quality<br />

image. Smaller diodes produce<br />

higher spatial resolution, but they<br />

require more x-ray energy to<br />

maintain image quality. A 0.8mm<br />

diode has four times the surface<br />

area of a 0.4mm diode, and the<br />

smaller diode size therefore<br />

requires four times as much x-ray<br />

energy to achieve the same signal<br />

level and create an image of similar<br />

quality. In addition, the detector<br />

scanning rate must be doubled<br />

when using a 0.4mm diode, in<br />

comparison with the 0.8mm diode,<br />

if the speed at which the product<br />

passes through the system remains<br />

constant. This then increases the<br />

dose required to eight times that of<br />

a 0.8mm diode. All of this means<br />

that there needs to be<br />

consideration of the balance<br />

between cost, speed and quality of<br />

image.<br />

Other factors in spatial resolution<br />

are the effects of integration and<br />

projection, and the position of a<br />

contaminant in the path of the x-<br />

ray beam. Integration means that<br />

during scanning an accumulated<br />

signal is gathered on each diode. It<br />

is not an instant ‘snap’ reading<br />

when the computer reads the<br />

diode. This integration or ‘storage<br />

effect’ allows users to trade off<br />

scan speed against conveyor<br />

speed by more than 50% while still<br />

maintaining levels of sensitivity. A<br />

slower scan speed provides a<br />

stronger, more penetrating signal.<br />

It can be optimised for different<br />

products.<br />

In an x-ray system, the beam<br />

emanates from a ‘focal spot’<br />

measuring around 3mm in size.<br />

The position of the contaminant<br />

relative to the focal spot or<br />

detector is important: if it is closer<br />

to the source, the effective area<br />

projected over the detector is<br />

magnified but with less sharpness<br />

to the edges within the image; if it<br />

is closer to the detector, the image<br />

of the contaminant becomes<br />

All electrical devices<br />

create a degree of<br />

background noise and if<br />

this noise level is too<br />

great, relative to the<br />

strength of the signal,<br />

there will be a<br />

detrimental effect on<br />

x-ray image quality<br />

sharper and easier to detect with<br />

radial image analysis tools. To<br />

create a maximum signal on a<br />

0.8mm diode, a 0.8mm square<br />

contaminant would be needed.<br />

Rarely are things so convenient in<br />

practice though, and the projected<br />

shadow of the contaminant<br />

invariably falls over parts of<br />

multiple diodes or even between<br />

them. In such a scenario, a larger<br />

diode can therefore capture more<br />

of the key data.<br />

Radiographic contrast<br />

Radiographic contrast between the<br />

contaminant and the product is<br />

also important, and a major factor<br />

here is signal-to-noise ratio. All<br />

electrical devices create a degree<br />

of background noise and if this<br />

noise level is too great, relative to<br />

the strength of the signal, there<br />

will be a detrimental effect on x-ray<br />

image quality. Different diode sizes<br />

produce different signal-to-noise<br />

ratios. A bigger diode results in a<br />

stronger signal, making the noise<br />

less significant.<br />

Product effect<br />

The amount of x-ray energy that<br />

reaches the detector as a product<br />

passes through the x-ray beam is<br />

affected by the product’s (and any<br />

contaminant’s) thickness, density<br />

and atomic mass number. It is the<br />

measurement of differences in<br />

x-ray attenuation between the<br />

product and the contaminant that<br />

is the basis of contamination<br />

detection. The atomic mass<br />

number is generally related to<br />

density, and food products typically<br />

contain low atomic mass materials,<br />

while contaminants are generally of<br />

a high atomic mass and are denser.<br />

The same contaminant – a piece of<br />

stone for example – will be easier<br />

to spot in a less dense product<br />

such as bread than in a more dense<br />

piece of cheese. More x-ray energy<br />

is required to penetrate dense<br />

materials, and this also has a<br />

bearing on the choice of small or<br />

large diodes and their sensitivity.<br />

Texture and uniformity<br />

The texture and uniformity of<br />

products and their packaging also<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


analysis & control<br />

59<br />

have to be taken into account.<br />

Homogeneous packs provide a<br />

constant x-ray signal, and small<br />

changes in absorption of x-ray<br />

energy are therefore easily<br />

detected. Many food and<br />

pharmaceutical products are<br />

composed of areas of varying<br />

absorption however, caused by<br />

different food types (ie salads)<br />

and/or air pockets and gaps<br />

between items (eg bags of<br />

potatoes or rice). Given the need<br />

for contrast to aid detection, it is<br />

clear that the search for small<br />

contaminants using x-ray detection<br />

is helped if the contaminant is of a<br />

denser material such as metal,<br />

while lower density contaminants<br />

such as glass, stone and bone<br />

require a larger particle size to be<br />

detectable.<br />

It could be deducted from this that<br />

if the likely contaminant is<br />

expected to be metal, then a<br />

smaller diode could be used, as the<br />

metal’s radiographic contrast will<br />

cut through the noise. However,<br />

this is not always the case. A<br />

0.4mm sphere of metal can quite<br />

easily ‘hide’ within a variable<br />

density product such as rice or<br />

raisins. Generally, the larger the<br />

diode size, the better the<br />

radiographic contrast. It is a matter<br />

of balance.<br />

Conclusion<br />

The conclusion to this discourse is<br />

that detecting small<br />

contaminants is actually most<br />

dependent upon the<br />

characteristics of the<br />

product itself, rather<br />

than the size of the<br />

detector diodes.<br />

Small diodes have<br />

the advantage of<br />

higher spatial<br />

resolution and are<br />

ideal for inspecting<br />

slow moving products<br />

that are thin and<br />

homogeneous, but they<br />

require more energy and<br />

so are more expensive to<br />

operate. The finer<br />

measurements obtained can,<br />

however, be compromised by<br />

the increased ‘noise’ level<br />

inherent within the x-ray flux,<br />

detection electronics and product<br />

effect. Any gain in resolution can<br />

be lost if the product contains<br />

significant voids which allow small<br />

contaminants of around the diode<br />

size to ‘hide’. This removes any<br />

improvement made by using a<br />

smaller diode. Larger diodes are<br />

better suited for thicker, high<br />

density products; they provide<br />

good radiographic contrast with a<br />

better signal-to-noise ratio that<br />

will allow the detection of more<br />

contaminants, albeit at lower<br />

spatial resolution. It is a matter of<br />

balancing all of these various<br />

factors when deciding the optimum<br />

x-ray diode size for every<br />

application. n<br />

Steve Gusterson<br />

Electronics Manager,<br />

Mettler Toledo Safeline X-ray<br />

http://www.mt.com/pi<br />

2.1m version<br />

of the X36<br />

X-ray Series<br />

with 0.8mm<br />

or 0.4mm<br />

detector<br />

diodes<br />

reprints<br />

IF YOU ARE INTERESTED IN HAVING REPRINTS OF YOUR<br />

ARTICLE TO HAND OUT TO YOUR CUSTOMERS/ PROSPECTS<br />

please contact: john@foodmagazine.eu.com<br />

IT’S A LOT LESS EXPENSIVE THAN YOU MIGHT THINK.<br />

www.foodmagazine.eu.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


60<br />

analysis & control<br />

Headlines from NUTRI-FACTS<br />

NUTRI-FACTS provides up-to-date, science-based information on the health impacts, requirements<br />

and safety of micronutrients. Here are some of the latest headlines from the site:<br />

Children who drink non-cow’s<br />

milk may have an increased risk<br />

for vitamin D deficiency<br />

According to a new study from<br />

Canada, children who drink noncow’s<br />

milk such as rice, almond,<br />

soy or goat’s milk, are twice as<br />

likely to have low blood levels of<br />

vitamin D.<br />

The observational study<br />

measured the blood vitamin<br />

D concentrations of<br />

3,821 healthy children<br />

aged one to six years<br />

who drank cow’s milk or<br />

non-cow’s milk. Eightyseven<br />

per cent of children<br />

involved in the study drank<br />

predominantly cow’s milk and<br />

13% drank non-cow’s milk. The<br />

results showed that children<br />

drinking only non-cow’s milk were<br />

more than twice as likely to be<br />

vitamin D deficient as children<br />

drinking only cow’s milk. Among<br />

children who drank non-cow’s milk,<br />

every additional cup of non-cow’s<br />

milk was associated with a 5%<br />

drop in vitamin D levels per month.<br />

A sufficient supply with vitamin E<br />

and folate seems to be key for<br />

cognitive health<br />

A new review concludes that the<br />

strongest evidence for preventing<br />

cognitive decline and/or improving<br />

cognitive function is related to<br />

increased intakes of vitamin E and<br />

folate among individuals with low<br />

status of these vitamins.<br />

The review analysed the results of<br />

observational studies and<br />

randomised controlled trials that<br />

investigated intakes or blood<br />

concentrations of vitamin E, folate<br />

or vitamin B12 in relation to<br />

cognitive change over time. The<br />

data analysis indicated that elderly<br />

adults consuming less than<br />

approximately six to seven mg<br />

vitamin E per day (less than half of<br />

the recommended intake of<br />

15mg/day) are most likely to<br />

experience a benefit for cognitive<br />

health<br />

from<br />

an increased vitamin E intake,<br />

either through food or<br />

supplementation. Adults with<br />

blood folate levels below<br />

12nmol/L and/or total<br />

homocysteine levels above<br />

11.3mol/L and/or people with<br />

intakes of less than 350g folate<br />

per day may expect improved brain<br />

functions due to increased folate<br />

intakes.<br />

Increased intakes of lutein and<br />

zeaxanthin may improve visual<br />

processing speed<br />

A supplementation with lutein,<br />

zeaxanthin and omega-3 fatty<br />

acids seems to significantly<br />

improve the processing speed of<br />

visual signals, even in young,<br />

healthy people.<br />

The randomised controlled trial<br />

investigated the potential<br />

relationship between increased<br />

intakes of zeaxanthin alone<br />

(20mg/day), a combination of<br />

zeaxanthin (26mg/day), lutein<br />

(8mg/day) and mixed omega-3<br />

fatty acids (190mg/day) or<br />

placebo for four months with<br />

macular pigment density and<br />

visual motor reaction time in 92<br />

young healthy participants. The<br />

study results showed that<br />

participants who<br />

received the<br />

supplements<br />

had significantly<br />

increased lutein<br />

and zeaxanthin<br />

(macular pigment)<br />

concentrations in<br />

the retina of<br />

the eye and an<br />

improved visual<br />

motor reaction time (about 10%)<br />

compared to placebo. n<br />

NUTRI-FACTS<br />

www.nutri-facts.org<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


analysis & control<br />

61<br />

From the can to the pan<br />

Maintaining quality and safety in the canned food industry<br />

For centuries, one of the biggest challenges facing human society has been the issue of food safety<br />

and preservation. How can food harvested in summer stay safe to eat during the lean months of<br />

winter? Many methods have been used over the years to solve this problem, with varying degrees<br />

of success, but none has proved more popular than the tin can.<br />

Invented in 1810 by British<br />

merchant, Peter Durand, based on<br />

a process proposed by French<br />

confectioner, Nicholas Appert, in<br />

the 1790s, involving heating food<br />

in sealed ceramic jars, the can<br />

proved an immediate hit with<br />

consumers. For the first time,<br />

ordinary men and women could<br />

safely keep meat, fruit and<br />

vegetables on their kitchen<br />

shelves almost indefinitely,<br />

reducing costly food waste and<br />

saving them precious money. And<br />

the tin can is as popular in the<br />

21st century as it was in the 19th.<br />

The can in the modern world<br />

Today, worldwide production<br />

averages some 400 cans per<br />

minute, packaging products<br />

ranging from meat, fish, fruit and<br />

vegetables, to desserts, breads<br />

and even milk. For consumers,<br />

canned food plays a major role in<br />

their daily diet, not only due to the<br />

safety and convenience it affords,<br />

but also the variety of products<br />

available and its affordability.<br />

Cost-effectiveness has become<br />

even more important to consumers<br />

over the last couple of years. A<br />

number of poor global harvests,<br />

combined with growing demand for<br />

food from the BRICs nations of<br />

Brazil, Russia, India and China,<br />

have led to rising food costs. This<br />

has made it more difficult for<br />

consumers in Western markets,<br />

many of whom continue to<br />

struggle with reduced disposable<br />

income in the aftermath of the<br />

2008 recession, to buy the food<br />

they need.<br />

In addition, long work hours and<br />

busy family lives mean that many<br />

don’t have time to cook meals<br />

entirely from scratch during the<br />

week. As a result, consumers in<br />

the US and the European Union<br />

(EU), rely more heavily than ever<br />

before on foods that are<br />

convenient and easy to prepare.<br />

All of this is responsible for the<br />

continued global popularity of the<br />

tin can.<br />

Convenience versus quality<br />

However, while modern-day<br />

consumers desire value for money<br />

and convenience from the food<br />

they eat, they still expect it to be<br />

safe and enjoyable to eat. Not only<br />

must their food be tasty and fresh<br />

when they open the packaging, it<br />

must also be free from<br />

contamination by foreign bodies<br />

such as glass or metal shards,<br />

mineral stones or calcified bone,<br />

and high-density plastics and<br />

rubber.<br />

Product safety is not just about<br />

complying with standards such as<br />

Europe’s British Retail Consortium<br />

(BRC) Global Standards, or the<br />

International Featured Standards<br />

(IFS), or regulations like the<br />

US Food Safety<br />

Modernization Act. It is<br />

about protecting brand<br />

reputation and consumer<br />

trust. It is particularly<br />

important for manufacturers<br />

of canned foods to optimise<br />

safety, both to maintain<br />

their competitiveness<br />

against other packaged<br />

products, and to ensure<br />

their products live up to the<br />

long-term preservation and<br />

quality standards that<br />

consumers expect.<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


62<br />

analysis & control<br />

But how can manufacturers of<br />

canned food uphold the highest<br />

food safety and quality standards?<br />

Under the safety spotlight<br />

Product inspection technologies,<br />

such as x-ray systems, have for<br />

many years been an integral part<br />

of any food line. Unlike traditional<br />

manual quality control procedures,<br />

where samples are taken at regular<br />

intervals, in-line product inspection<br />

machines are able to inspect every<br />

single pack produced on the<br />

production line. This not only<br />

reduces the risk of foreign body<br />

contamination reaching grocery<br />

store shelves, it boosts production<br />

speeds, enabling manufacturers to<br />

increase productivity.<br />

For canned food manufacturers, x-<br />

ray inspection technology in<br />

particular has played an<br />

increasingly important role in<br />

ensuring product quality in recent<br />

years. Systems inspect a wide<br />

variety of foreign bodies, including<br />

metal fragments, glass shards,<br />

bones, stones, plastics and rubber,<br />

at high-speeds, in products of<br />

varying densities such as soups or<br />

mixed vegetables. They even<br />

inspect products in in traditionally<br />

challenging applications, such as<br />

metal packaging. Today’s<br />

technology not only increases<br />

detection rates on food canning<br />

lines, it also allows manufacturers<br />

to inspect their products at the end<br />

of the production line after the lid<br />

has been sealed, eliminating the<br />

risk of contamination occurring<br />

after final checks have been made.<br />

In addition, advanced x-ray<br />

systems featuring innovative Dual<br />

View technology use multiple x-ray<br />

beams to inspect packs<br />

simultaneously from a range of<br />

angles. This overcomes the<br />

challenges posed by blind spots<br />

traditionally found in tin cans, such<br />

as the expansion ridges on the<br />

side wall or the junction between<br />

the ends and the body, which can<br />

potentially mask contamination.<br />

Such advances in x-ray technology<br />

optimise detection rates,<br />

minimising the risk of foreign<br />

bodies reaching consumers.<br />

A question of quality<br />

Of course, product quality for<br />

canned food manufacturers is<br />

about a lot more than just<br />

eliminating the risk of foreign body<br />

contamination. They also need to<br />

ensure that their products offer<br />

the quantity stipulated on the side<br />

of the pack and that they will stay<br />

fresh until the stated expiration<br />

date. This is not just to comply<br />

with weights and measures<br />

regulations or labelling legislation,<br />

it is also to uphold consumer faith<br />

and trust that they are getting<br />

what they paid for, protecting the<br />

canned food brand.<br />

X-ray inspection technology can<br />

help canned food manufacturers<br />

overcome these quality challenges.<br />

At the same time as inspecting for<br />

foreign bodies, advanced x-ray<br />

systems are able to measure fill<br />

level and even weight, removing<br />

under- or overfilled products from<br />

the line, upholding product quality<br />

for manufacturers and allowing<br />

them to minimis e costly product<br />

giveaway, enhancing efficiency and<br />

protecting profit margins. The<br />

technology can also count and<br />

identify missing or broken<br />

components, making x-ray ideal for<br />

manufacturers producing can<br />

multi-packs, as they can ensure<br />

that every pack on the line offers<br />

the stated number of cans. What’s<br />

more, advanced x-ray machines<br />

can inspect seal integrity on food<br />

cans after the lids have been<br />

applied. This eliminates the risk of<br />

exposure to air, sunlight or other<br />

causes of food spoilage, to ensure<br />

the packaging format lives up to its<br />

reputation of long-term freshness.<br />

Roll on the future<br />

The tin can revolutionised the food<br />

industry when it was invented 200<br />

years ago, giving ordinary<br />

consumers access to tasty,<br />

nutritious and safe food all year<br />

round. X-ray systems can help the<br />

canned food industry ready itself<br />

for the challenges of the 21st<br />

century, enabling them to compete<br />

in an increasingly global food<br />

market and ensure they continue<br />

to meet ever-changing consumer<br />

demands.<br />

X-ray inspection technology is in<br />

continuous development to help<br />

manufacturers remain competitive<br />

in a changing market, and new<br />

machines are being launched all<br />

the time. But more importantly,<br />

there are systems available now<br />

that can help them respond to new<br />

consumer needs and regulatory<br />

requirements. For example, those<br />

that offer features such as pre-set<br />

product set-up menus, and<br />

straightforward speed adjustment,<br />

can optimise flexibility, enabling<br />

manufacturers to increase or<br />

decrease production as needed, or<br />

set up their production line to<br />

manufacture different products.<br />

Talking with suppliers of x-ray<br />

inspection machines, canned food<br />

manufacturers can receive the help<br />

and guidance they need to select<br />

the right system for their needs.<br />

Working together, both parties can<br />

ensure the canned food industry is<br />

able to overcome not just today’s<br />

challenges, but those of tomorrow<br />

as well. n<br />

Kyle Thomas<br />

Strategic Business Unit (SBU) Manager<br />

Eagle Product Inspection<br />

www.eaglepi.com<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


company news<br />

63<br />

WILD at Brau Beviale <strong>2014</strong><br />

WILD’s presence at this year’s Brau Beviale is entirely dedicated to tasteful and natural ingredients. With this, the great<br />

taste expert is following the continuing consumer desire for natural products. For breweries and producers of non-alcoholic<br />

drinks, the company has market-ready concepts in its portfolio that will tap new target groups and enable further growth.<br />

The focus is on natural flavour and colour options, innovative sweetening systems and new trends in the energy drinks<br />

segment.<br />

Natural ingredients in all segments<br />

The desire for natural ingredients applies to all beverage categories and this runs as a thread through WILD’s innovative<br />

ideas. Beer-based and malted beverages, Fassbrausen or still drinks – the products are based on natural ingredients for<br />

flavours, colours and sweetener concepts.<br />

Premium beverages with freshly brewed tea are a highlight: this is a concept that impresses even the most demanding<br />

consumers and is sure to delight connoisseurs. Rounded off by natural flavours with fruity taste, they provide special<br />

refreshment and a delicious experience.<br />

Clean label and healthy nutrition<br />

WILD offers premade beverage concepts, single ingredients and<br />

sweetening options based on natural sources that can contribute to a<br />

healthy and balanced nutrition due to their formulation. Clean label<br />

plays an important role as short and clear ingredients lists, without<br />

any additives, are just what consumers want when they are deciding<br />

what to buy. For this, WILD has suitable product concepts with an<br />

innovative taste profile which, thanks to new technology, comply with<br />

the Clean Label declaration. WILD has applied to patent this<br />

process, which dispenses with the use of additives entirely, and –<br />

yet again – WILD has confirmed its leading technological position.<br />

The ingredients expert also confirms their Clean Label credentials<br />

with the Fruit Up ® sweetener system. This natural sweetness<br />

derived from fruits meets all the requirements and is therefore a product in great demand.<br />

With Sunwin Stevia, WILD has in its portfolio a useful solution from natural sources, especially for consumers who want<br />

to cut down on the calories. The sweetness is suitable for numerous categories of beverages such as still drinks, nonalcoholic<br />

soft drinks or even nectars. Within a considered formulation, products with Sunwin Stevia can be a useful<br />

option for a well balanced and healthy nutrition, and are in tune with strong consumer ---desire.<br />

Trendsetters: Fresh impetus for energy drinks<br />

The range that the company is exhibiting at the show offers creative solutions for the sales engine in the non-alcoholic<br />

beverages market. It gives the energy drinks segment fresh impetus and will power further growth. WILD is offering<br />

further options for these fast-selling fashionable beverages in the form of innovative combinations for energy with juice.<br />

Anyone looking for new, sensational tastes and exciting alternatives to conventional soft drinks will find what they are<br />

looking for here – and will get a taste for it! n<br />

USDA raises tomato lycopene limit for meat<br />

In a game-changing move, the USDA has approved a five-fold increase in the<br />

level of tomato lycopene allowed as a colourant in ready-to-eat (RTE) meat<br />

products. This increase allows tomato lycopene colourants from manufacturer<br />

LycoRed Ltd., Israel, to effectively replace FD&C Red #40 and carmine in a<br />

wide assortment of deli meats, sausage and hot dogs. LycoRed’s Tomat-O-<br />

Red ® produces red hues similar to those from artificial and insect-based<br />

colours<br />

Natural food-colour applications for global meat product launches, as tracked<br />

by Innova Market Insights, showed a 21% increase in product launch activity<br />

in 2012 over 2011, and a further 5% increase in 2013 from 2012. n<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


64 company news<br />

Clondalkin Flexible Packaging Bury<br />

develops branding solution for new<br />

Tipsy ® Water drinks range<br />

A British natural spring water brand Tipsy ® Water has<br />

launched an innovative range of natural spring waters with<br />

an alcoholic flavour in a decorative shrink sleeve branding<br />

solution from Clondalkin Flexible Packaging Bury, formerly<br />

Chadwicks.<br />

Developed by Imperial Spring Water, the non-alcoholic<br />

Tipsy ® Water range includes flavours such as gin and tonic,<br />

whiskey and cola, rum and cola and pastiche. The 750ml<br />

and 330ml glass bottles are encased in a distinctive sevencolour,<br />

PET shrink sleeve from Clondalkin Flexible<br />

Packaging Bury, formerly Chadwicks.<br />

Within a matter of weeks following the launch, Tipsy ®<br />

Water was being sold in over 80 outlets. UK distribution<br />

will be handled by Petty Wood & Co Limited and, at the<br />

time of writing, an agreement was being finalised with a<br />

distributor partner for the U.A.E.<br />

Peter Lynch, Creative Director for Imperial Spring Water,<br />

explained: “There are a number of non-alcoholic drinks in<br />

the market place, but Tipsy ® Water is aimed at filling the<br />

gap of an alcohol-free drink which has global appeal and<br />

availability.”<br />

“We’ve spent three years developing the concept and the<br />

branding was particularly important . Clondalkin Flexible<br />

Packaging Bury’s shrink sleeve solution offered us the<br />

high-end, quality feel that we needed for the range that we<br />

believe will appeal to an international audience. They were<br />

able to produce the sleeves quickly and had the resource<br />

and capability to brand the bottles exactly how we<br />

wanted.”<br />

Shrink sleeves offer a sophisticated labelling solution and<br />

maximum shelf appeal with a 360 degree<br />

print area. n<br />

Salt of the Earth presents innovation<br />

strategy to penetrate the global retail<br />

market<br />

Executing innovation<br />

strategy in developing new<br />

premium low-sodium sea<br />

salt and gourmet sea salt<br />

products for retailers and<br />

food manufactures just<br />

paid off for Salt of the<br />

Earth Ltd. Three of the<br />

company’s innovative sea<br />

salt products won SIAL<br />

Innovation Selection<br />

<strong>2014</strong> awards. All three<br />

products showcased at<br />

SIAL, Paris, October <strong>2014</strong>.<br />

“Our strategy is to focus on outside-the-box sea salt<br />

concepts,” states Giorit Carmi, Marketing Manager for<br />

Salt of the Earth. “We successfully address consumer<br />

desires to reduce sodium in the diet without giving up<br />

great taste. Our products help people create gourmet<br />

products that answer the growing demand for home-style<br />

recipes. Through innovation and sustainability strategies,<br />

we are able to bring added value and increased<br />

profitability to food makers everywhere.”<br />

The forward-thinking company invested two years in<br />

developing advanced product lines of low-sodium sea salt<br />

and gourmet salt products for consumers, and advanced<br />

sea salt ingredients for sodium reduction in food<br />

applications. Practical Innovation, Israel, a consulting<br />

agency specialising in product innovation, worked with<br />

Salt of the Earth to create the products based on<br />

extensive investigation into market trends and research.<br />

“We initiated an advanced development process based on<br />

three foundations: product analysis to identify new<br />

product concepts following novel ingredients and new<br />

technologies; tracking food trends and market research;<br />

and establishing a short-time-to-market paradigm to<br />

maximise competitive advantages in the market,” explains<br />

Tal Leizer, CEO of Practical Innovation. n<br />

Sensient Food Colors Europe showcases full product range<br />

and enhanced customer support<br />

Sensient Food Colors Europe showcased full product range and enhanced customer<br />

support at the Gulfood Manufacturing show. Now with offices -in Dubai, Sensient<br />

Colors is proud to be able to offer customers a unique combination of global colour<br />

expertise and innovation with local customer service and support. The company has<br />

a broad portfolio of natural and synthetic colour solutions available for food and<br />

beverage manufacturers. n<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


company news<br />

65<br />

Eagle breaks through fat analysis entry barriers with AIS<br />

Leading, global x-ray and fat analysis supplier, Eagle Product<br />

Inspection, has partnered with Advanced Inspection Services<br />

Ltd (AIS), a European x-ray product inspection and recovery<br />

provider, to provide meat manufacturers access to fat analysis<br />

technology on a contract basis. The strategic alliance allows<br />

small to large meat producers to outsource the inspection of<br />

raw products so that the fat content can be accurately<br />

determined, and also for the detection and removal of any<br />

products that may contain a contaminant.<br />

With the installation of the Eagle FA720 PACK, AIS can<br />

now determine the precise chemical lean (CL) content in<br />

packaged beef, lamb and pork products to within just +/-<br />

one CL in real-time. This high level of accuracy ensures that<br />

both meat suppliers and customers can be confident that<br />

the meat they either buy or sell is of the correct fat to lean<br />

ratio. As such, manufacturers can be certain that they will<br />

adhere to retailer meat content percentage specifications,<br />

thereby avoiding costly and business-damaging fat claims,<br />

preventing meat product giveaway, improving profits and<br />

potentially winning more business through compliance with<br />

retailer guidelines.<br />

In addition to precision fat analysis, the technology offers simultaneous inspection for a range of foreign bodies,<br />

including metal or glass shards, bones or stones, and dense plastics or rubber. An automated reject system removes all<br />

non-conforming products from the production line, minimising the risk of contaminated product reaching end consumers.<br />

This allows compliance with food safety standards, such as the British Retail Consortium (BRC) Global Standards<br />

Version 6 and International Featured Standard (IFS) Version 6, safeguarding consumer wellbeing. n<br />

Malvern Instruments marks 3rd anniversary of the Mastersizer 3000 with the<br />

launch of imaging accessory<br />

As Mastersizer 3000, the world-leading laser diffraction particle size<br />

analyser, celebrates its 3rd birthday, Malvern Instruments has delivered<br />

even smarter particle sizing with the launch of two new additions to the<br />

Mastersizer portfolio at Powtech <strong>2014</strong>. Hydro Sight is a state-of-the-art<br />

imaging accessory that makes it quicker and easier to develop and apply<br />

the robust particle sizing methods that are essential across industry. The<br />

Hydro SV, a new wet dispersion unit for the Mastersizer 3000, answers<br />

the need for reliable particle size data when material is scarce.<br />

“Three years on from the launch of the Mastersizer 3000 we’re<br />

delighted to be introducing accessories that break new ground in terms<br />

of delivering smarter particle sizing,” said Dr Paul Kippax, Micrometrics<br />

Product Group Manager. “Developing, validating and transferring<br />

particle sizing methods are the last remaining ‘expert’ tasks associated with laser diffraction<br />

measurements. Hydro Sight is truly innovative, smart and practical and makes all of these tasks easier. Our second new<br />

accessory, the Hydro SV enables measurement of the data required to drive product development at the earliest stages<br />

of a project.” n<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


66 company news<br />

Makro Labelling UK now offers complete lines<br />

Having recently secured agency agreements to represent Matrix Srl - Bottling<br />

Technology and All Glass Srl, who manufacture air conveyors, palletiser and<br />

depalletisers in both conventional formats and robots, Makro Labelling UK is now<br />

able to supply complete lines in the UK for the Wine, Spirit, Water, Soft drinks,<br />

Beer and Cider markets.<br />

Makro will continue to offer the Aetna range of shrinkwrappers, carton packers<br />

and pallet stretchwrappers as their preferred supplier for the complete end of line.<br />

Richard Portman, Managing Director of Makro Labelling commented on the new agency agreements, “For some months<br />

now we have been researching all the available equipment on the market capable of interfacing with the range of Makro<br />

Labelling machines, and the timing of this announcement coincides with the new appointments to the Makro UK team in<br />

recent months. I intend to add further to our service capability in the coming weeks, as this part of our business has been<br />

doubling year on year since we established Makro in the UK four years ago.” n<br />

Limagrain Céréales Ingrédients (LCI)<br />

brings gluten free expertise to the<br />

breakfast cereals market<br />

Gluten-free breakfast cereals are no longer a niche<br />

market, say ingredients specialists LCI. The major brands<br />

have had products in the USA for some time, and now this<br />

trend is coming to Europe with, for example, the launch of<br />

gluten-free cornflakes in the UK last year.<br />

“We have offered a range of gluten-free flours dedicated<br />

to extruded breakfast cereals for more than 30 years,”<br />

says Dr Walter Lopez of LCI (Limagrain Céréales<br />

Ingrédients).<br />

“This long-time expertise gives our<br />

customers ingredients with a<br />

range of benefits. Importantly,<br />

our gluten-free ingredients<br />

offer the opportunity to achieve<br />

a maximum level of 5ppm of<br />

gluten (5mg/kg), a level that is<br />

four times better than the<br />

European level of 20ppm. n<br />

Treatt named National<br />

Champion in the<br />

European Business<br />

Awards <strong>2014</strong>/15<br />

Leading ingredients provider Treatt has been named as<br />

a National Champion in The European Business<br />

Awards sponsored by RSM International. The<br />

European Business Awards, now in their 8th year,<br />

engaged with over 24,000 business from 33 European<br />

countries this year. Treatt was named as a National<br />

Champion, going through to the second phase of the<br />

competition.<br />

Treatt is one of the world’s longest established<br />

ingredient solutions providers to the food, beverage<br />

and personal care industries. It has a diverse product<br />

portfolio ranging from essential oils and their natural<br />

fractions to a number of proprietary natural specialties<br />

developed specifically for use in carbonated and still<br />

soft drinks, alcoholic drinks and juices. n<br />

Depositing double-ball lollipops<br />

Baker Perkins has extended the appeal and diversity of lollipop production by developing<br />

one-shot technology for depositing double-ball lollipops on its ServoForm range of<br />

depositors.<br />

This is the latest development in Baker Perkins’ expansion of product potential in the lollipop<br />

sector. Totally spherical; conventional ball and flat lollipops; plus shaped, 3D and embossed<br />

versions of the flat product are already being made.<br />

Existing depositing systems can be simply and cost-effectively adapted to produce doubleball<br />

products by fitting new sets of moulds. The range of product options is wide-ranging.<br />

One to four colours, centre-fillings, stripes, layers, inclusions, sugar-free and sugar options are all available to<br />

bring eye-catching interest to the lollipop sector. n<br />

www.foodmagazine.eu.com issue four | <strong>2014</strong>


foodeurope<br />

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foodeurope examines the food and beverage manufacturing industries in Europe.<br />

It is published four times a year and its aim is to ensure that readers have a source<br />

from which they can learn about new developments within key areas in the food<br />

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INGREDIENTS PROCESSING & PACKAGING ANALYSIS & CONTROL<br />

ISSUE 1 2015: PUBLISHED SPRING<br />

Special feature: Anuga FoodTec<br />

Ingredients<br />

n Natural colours and flavours<br />

n Sport nutrition<br />

n Sauces and dressings<br />

n What the consumer wants<br />

n Biscuits and sweets<br />

n Health benefits and claims<br />

n Colouring solutions<br />

Processing & Packaging<br />

n Frozen food processing<br />

n Automation in the plant<br />

n Cocoa processing solutions<br />

n Cost effectiveness in production plants<br />

n Labelling technologies<br />

n Packaging with shelf life in mind<br />

n Liquid packaging technologies<br />

n Innovation in wrapping<br />

n Packaging with the consumer in mind<br />

n Combination weighers<br />

Analysis & Control<br />

n Metal detection and food sorting systems<br />

n Food safety research<br />

n Research round-up<br />

n Laboratory analysis<br />

n Reducing food contamination<br />

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