Unexplored-tourism-destinations-of-India
Unexplored-tourism-destinations-of-India
Unexplored-tourism-destinations-of-India
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Knowledge Partner<br />
<strong>Unexplored</strong><br />
<strong>tourism</strong> <strong>destinations</strong><br />
<strong>of</strong> <strong>India</strong>
Knowledge Partner<br />
<strong>Unexplored</strong><br />
<strong>tourism</strong> <strong>destinations</strong><br />
<strong>of</strong> <strong>India</strong>
Statement <strong>of</strong> limiting conditions<br />
The inferences/analyses made by EY and FICCI in this report are<br />
based on information collated through limited primary<br />
research, secondary research and our knowledge <strong>of</strong> the<br />
industry. We have taken due care to validate the authenticity<br />
and correctness <strong>of</strong> the information from various sources, but<br />
no representations or warranty, expressed or implied, is given<br />
by EY or FICCI any <strong>of</strong> its respective partners, <strong>of</strong>ficers,<br />
employees or agents as to the accuracy or completeness <strong>of</strong> the<br />
information, data or opinions provided to us by third parties or<br />
secondary sources.<br />
Nothing contained herein, to the contrary and in no event<br />
shall EY or FICCI be liable for any loss <strong>of</strong> pr<strong>of</strong>it or revenues and<br />
any direct, incidental or consequential damages incurred by<br />
the client or any other reader <strong>of</strong> this report.
Table <strong>of</strong> Contents<br />
Executive summary................................................................................01<br />
1. <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> in <strong>India</strong> ..........................................09<br />
1.1 Auroville (Tamil Nadu) ...............................................................10<br />
1.2 Chitrakoot (Madhya Pradesh) ......................................................11<br />
1.3 Desert camps <strong>of</strong> Rajasthan (Rajasthan) .........................................13<br />
1.4 Diu (Daman & Diu) ....................................................................14<br />
1.5 Dudhwa National Park (Uttar Pradesh) ..........................................16<br />
1.6 Elephanta Caves (Maharashtra) ...................................................17<br />
1.7 Hampi (Karnataka) ...................................................................19<br />
1.8 Lahaul and Spiti (Himachal Pradesh) ............................................20<br />
1.9 Majuli Island (Assam) ................................................................22<br />
1.10 Great Rann <strong>of</strong> Kutch (Gujarat) .....................................................24<br />
1.11 Sundarbans Delta (West Bengal)..................................................25<br />
1.12 Gurez/Gurais (Jammu and Kashmir) .............................................26<br />
2 Conclusion .....................................................................................29
Executive Summary
Executive Summary<br />
The <strong>India</strong>n <strong>tourism</strong> and hospitality industry has emerged as the largest service<br />
sector in <strong>India</strong>. Although the countryis the seventh-largest in the world in<br />
terms <strong>of</strong> its geographical area, it is unparalleled in its beauty, uniqueness,<br />
culture and history, which make it a top tourist destination.<br />
Tourist inflow into <strong>India</strong><br />
grew at 7% year-on-year<br />
from 2010 to 2014.<br />
th<br />
<strong>India</strong> sees the 11 largest tourist inflow in the<br />
nd<br />
Asia-Pacific region and the 42 worldwide,<br />
according to <strong>India</strong> Tourism Statistics 2013. Its<br />
<strong>tourism</strong> industry is flourishing due to an<br />
increase in foreign tourist arrivals and a larger<br />
number <strong>of</strong> <strong>India</strong>ns travelling to domestic <strong>destinations</strong>. Tourist inflow into the<br />
country grew at 7% annually from 2010 to 2014. In 2013, <strong>India</strong> had 6.97 million<br />
registered foreign tourist arrivals — 0.64% <strong>of</strong> the total foreign tourist traffic in<br />
the world.<br />
In 2014, the <strong>tourism</strong> sector contributed INR7.64 trillion to the GDP and<br />
provided employment to 36.7 million people. By the end <strong>of</strong> 2015, these<br />
numbers are expected to increase to INR8.22 trillion and 37.4 million<br />
respectively. This would mean that <strong>tourism</strong> will account for 7% <strong>of</strong> <strong>India</strong>'s GDP in<br />
2015. In 2014, travel and <strong>tourism</strong> investments in <strong>India</strong> accounted for INR2.11<br />
trillion or 6.2% <strong>of</strong> the total investments – which is expected to rise by 9.3% in<br />
1<br />
2015.<br />
1<br />
“Travel and <strong>tourism</strong> industry to grow 7.5% in 2015: report”, Live Mint,<br />
http://www.livemint.com/Politics/h3ejs6Bz6NJ0BOW86ar1VL/Travel-and-<strong>tourism</strong>-industry-to-grow-75-in-2015-<br />
report.html, accessed 24 March 2015<br />
02 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
Figure 1: Foreign tourist arrivals and domestic tourist visits in <strong>India</strong><br />
8.0<br />
6.0<br />
4.0<br />
3.90<br />
4.40<br />
5.10 5.20 5.10<br />
5.70<br />
6.30 6.50<br />
7.00<br />
7.46<br />
2.0<br />
0.0<br />
0.39 0.46 0.53 0.56 0.67 0.75 0.86 1.05 1.15<br />
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014<br />
Foreign tourist arrivals (in million) Domestic tourist visits to all states and UTs (in billion)<br />
Data for 'Domestic Tourist visits' was not available for the year 2014<br />
Source: “<strong>India</strong> Tourism Statistics 2013 at a glance”, Ministry <strong>of</strong> Tourism, <strong>India</strong><br />
While the Government has been mainly focusing on more famous tourist<br />
<strong>destinations</strong> such as those in Rajasthan, Kerala and Gujarat; there are many<br />
other unique <strong>destinations</strong> with significant <strong>tourism</strong> potential, which, if<br />
developed and positioned intelligently, can add to the growth <strong>of</strong> the <strong>tourism</strong><br />
sector in <strong>India</strong>.<br />
Figure 2: Growth Rate <strong>of</strong> foreign tourist arrivals and domestic tourist visits in <strong>India</strong><br />
0.25<br />
0.2<br />
0.15<br />
0.1<br />
0.05<br />
0<br />
-0.05<br />
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014<br />
Growth rate (foreign tourists)<br />
Data for 'Domestic Tourist visits' was not available for the year 2014<br />
Growth rate (domestic tourists)<br />
Source: “<strong>India</strong> Tourism Statistics 2013 at a glance”, Ministry <strong>of</strong> Tourism, <strong>India</strong><br />
With the Central Government realizing the importance <strong>of</strong> <strong>tourism</strong> in <strong>India</strong>'s<br />
economic development by according it priority sector status in the Twelfth Five<br />
Year Plan, the <strong>tourism</strong> sector is set to grow rapidly in coming years. The<br />
Government has also taken several steps to promote <strong>tourism</strong>, e.g., by<br />
introducing visa-on-arrival schemes for as many as 43 countries, increasing the<br />
Budget outlay for the Ministry <strong>of</strong> Tourism by 33% in 2015 and mulling expansion<br />
<strong>of</strong> the scope <strong>of</strong> the Leave Travel Allowance/Leave Travel Concession (LTA/LTC) to<br />
hotels and other expenses. This year's Budget also found special mention <strong>of</strong><br />
heritage sites such as Hampi,the Elephanta Caves and the Varanasi temple<br />
town, among others, to focus on their development.<br />
<strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>| 03
Some unexplored <strong>tourism</strong> <strong>destinations</strong> have been exploredas part <strong>of</strong> FICCI's<br />
focus on the growth <strong>of</strong> <strong>India</strong>'s <strong>tourism</strong> sector, and upcoming themes and<br />
projects across the country to attract tourists. This report provides information<br />
in a nutshell on each <strong>of</strong> these <strong>destinations</strong>, focusing on their main attractions,<br />
their connectivity and availability <strong>of</strong> accomodation facilities in them. Some<br />
<strong>destinations</strong> as mentioned in the current year's budget have been picked up as<br />
well. While most <strong>of</strong> the <strong>destinations</strong> are selected basedon industry interactions<br />
and trends.<br />
Diverse <strong>destinations</strong> have been covered, ranging from the Majuli Islands — the<br />
largest river islands in the <strong>India</strong>n sub-continent — to Auroville – a spiritual<br />
center near Pondicherry and the desert camps <strong>of</strong> Rajasthan. A snapshot <strong>of</strong> the<br />
12chosen <strong>destinations</strong> with each <strong>of</strong> their main attractions is presented below:<br />
Destination State Category Main attraction<br />
Auroville Tamil Nadu Wildlife/Spiritual Spiritual center at the heart <strong>of</strong> the<br />
city<br />
Surrounding greenbelt providing<br />
ample opportunity for<br />
development <strong>of</strong> wildlife <strong>tourism</strong><br />
Chitrakoot Madhya Pradesh Religious Spiritual legacy <strong>of</strong> town dating<br />
back to the period <strong>of</strong> the<br />
Ramayana – purported to be home<br />
to Lord Ram for a large part <strong>of</strong> his<br />
14-year exile<br />
Desert camps<br />
in Rajasthan<br />
Rajasthan Adventure/Nature Fully equipped tent<br />
accommodation in the desert with<br />
toilet facilities, electricity and<br />
food<br />
Camel safaris over sand dunes<br />
Diu Daman & Diu Adventure/Nature<br />
/ Heritage<br />
Dudhwa<br />
National Park<br />
Uttar Pradesh<br />
Nature/Adventure<br />
/ Wildlife<br />
Unique mix <strong>of</strong> heritage including<br />
forts, museums and caves with<br />
beautiful beaches.<br />
Home to animals such as the tiger,<br />
the swamp deer – Barasingha, the<br />
one-horned rhinoceros — and<br />
various other animals including<br />
almost 400 species <strong>of</strong> resident and<br />
migratory birds<br />
04 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
Destination State Category Main attraction<br />
Elephanta<br />
Caves<br />
Hampi<br />
Lahaul and<br />
Spiti<br />
Maharashtra<br />
Karnataka<br />
Jammu &<br />
Kashmir<br />
Heritage<br />
Heritage<br />
Adventure/Nature<br />
/ Religious<br />
A United Nations Educational,<br />
Scientific and Cultural<br />
Organization (UNESCO) World<br />
Heritage Site since 1987 with<br />
beautiful rock-cut caves with stone<br />
carvings <strong>of</strong> Hindu gods and<br />
goddesses<br />
A UNESCO World Heritage Site<br />
since 1986 with remains dating<br />
th<br />
back to the 7 century.<br />
Beautiful scenery and Buddhist<br />
monasteries the major tourist<br />
attraction <strong>of</strong> the district<br />
Adventure activities such as skiing,<br />
yak safaris and trekking popular<br />
Majuli Island<br />
Great Rann<br />
<strong>of</strong> Kutch<br />
Sundarbans<br />
Delta<br />
Assam<br />
Nature/Wildlife/<br />
Religious<br />
One <strong>of</strong> the largest river islands in<br />
the world; home to many different<br />
types <strong>of</strong> plants and animals.<br />
Also houses 36 monasteries (as <strong>of</strong><br />
April 2013) known as satras<br />
Gujarat Adventure/Nature Largest salt desert in the world<br />
Rann Utsav – annual winter festival<br />
with music and dance programs,<br />
cultural shows, camel safaris, food<br />
festivals, etc.<br />
West Bengal Nature/Wildlife Largest single block <strong>of</strong> tidal<br />
2<br />
halophytic mangrove forest in the<br />
world<br />
Sundarbans National Park is a<br />
national park, a tiger reserve and a<br />
biosphere reserve<br />
Gurez<br />
Jammu and<br />
Kashmir<br />
Nature/Adventure<br />
Famous for its natural beauty,<br />
being located in a valley<br />
surrounded by snowcapped<br />
mountains<br />
Has historical significance and fell<br />
along a section <strong>of</strong> the ancient Silk<br />
Route<br />
Culture and language <strong>of</strong> the native<br />
tribe is different from that <strong>of</strong> the<br />
rest <strong>of</strong> the Kashmir<br />
2<br />
Halophyte - A halophyte is a plant that grows in waters <strong>of</strong> high salinity, coming into contact with saline water through its<br />
roots or by salt spray, such as in saline semi-deserts, mangrove swamps, marshes and sloughs, and seashores.<br />
<strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>| 05
A study <strong>of</strong> these locations indicates that they have huge untapped potential as<br />
tourist <strong>destinations</strong>, which can be harnessed to promote <strong>tourism</strong> in them. The<br />
Central Government has taken a step in this direction by launching the Heritage<br />
City Development and Augmentation Yojana (HRIDAY). Various state<br />
governments have also taken different steps and implemented policy measures<br />
to promote <strong>tourism</strong> in their states.<br />
Tourism policy:<br />
One <strong>of</strong> the basic initiatives is to have a dedicated state <strong>tourism</strong> policy<br />
which outlines how the states would like to project themselves. The<br />
policy also includes focus areas <strong>of</strong> the government, specific<br />
inter ventions proposed/planned, new/existing incentives to<br />
developers/private players and vision for development <strong>of</strong> <strong>tourism</strong> in the<br />
state, among others.<br />
Brand ambassadors:<br />
Some states such as Gujarat (Amitabh Bachchan) and West Bengal (Shah<br />
Rukh Khan) have involved leading Bollywood stars as brand ambassadors<br />
for the states, to promote the tourist <strong>destinations</strong> in the states. Another<br />
initiative undertaken by the Government <strong>of</strong> Diu was to project Diu as the<br />
‘Isle <strong>of</strong> Calm’. The government had engaged a large advertising agency –<br />
Ogilvy & Mather for designing and conducting this campaign.<br />
Social media:<br />
To promote any destination as a tourist destination, it is important to<br />
provide accurate information which is easily accessible through various<br />
media. Thus, having a good website which includes information<br />
regarding tourist attractions, connectivity, best time to travel, tourist<br />
facilities and accommodation becomes imperative for promoting any<br />
destination. While some <strong>of</strong> these locations have good websites such as<br />
Hampi, Diu and Great Rann <strong>of</strong> Kutch (Rann Utsav), many locations do not<br />
have functional sites/have outdated sites. For instance, Chitrakoot does<br />
not have a detailed website promoting itself as a tourist destination.<br />
The key policy interventions and initiatives proposed by FICCI and EY for these<br />
<strong>destinations</strong> are as follows:<br />
Organization <strong>of</strong> marquee events/ festivals<br />
A theme-based event such as a global race, trek or excursion can be organized<br />
at these locations. For instance, a camel race on the lines <strong>of</strong> the Boat Race<br />
06 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
Festival can be held in the Rann <strong>of</strong> Kutch as well as in the Deserts <strong>of</strong> Rajasthan.<br />
These should be global events held over several days to attract tourists.<br />
Development <strong>of</strong> theme-based activities<br />
While natural beauty and heritage buildings attract tourists, what makes them<br />
stay for a longer period are options <strong>of</strong> diverse activities. Therefore, based on the<br />
nature <strong>of</strong> each location, sporting activities could be promoted. For instance, a<br />
good mix <strong>of</strong> water sports could turn Diu (as also Goa) into a destination that is<br />
sought after by younger tourists.<br />
Provision <strong>of</strong> basic tourist facilities<br />
Some <strong>of</strong> these locations lack basic tourist facilities such as security, guided<br />
tours, clean and accessible toilets and easy access for differently abled persons.<br />
This needs to be addressed on a priority basis.<br />
Preservation <strong>of</strong> heritage and nature<br />
Some <strong>of</strong> these locations are also in urgent need <strong>of</strong> preservation. It is therefore<br />
important that <strong>tourism</strong> is promoted in an ecologically sensitive manner and<br />
revenues from it are used to preserve monuments or the ecology. For instance,<br />
preservation <strong>of</strong> the Elephanta Caves in Maharashtra and the ruins in Hampi<br />
should be an ongoing process to ensure that they remain as close to their<br />
original state as possible. Rapid erosion <strong>of</strong> Majuli Island in Assam is a problem<br />
that can have consequences as dire as the entire island being wiped out and<br />
thus needs immediate attention.<br />
<strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>| 07
1. <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> in <strong>India</strong>
1. <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> in <strong>India</strong><br />
3<br />
1.1 Auroville (Tamil Nadu)<br />
Background: Auroville, also known as the City <strong>of</strong><br />
Dawn, is located in the Viluppuram district in Tamil<br />
Nadu. It was conceptualized as an ideal township<br />
dedicated to the unity <strong>of</strong> humanity and was<br />
founded by Mirra Alfassa in 1968 as a project <strong>of</strong> the<br />
Sri Aurobindo society. Aurovillewas also declared a<br />
project <strong>of</strong> importance by the United Nations<br />
Educational, Scientific and Cultural Organization<br />
(UNESCO) in 1966.<br />
Main attraction: Located around 10 km north <strong>of</strong><br />
Pondicherry, the town has a population <strong>of</strong> 2,400<br />
people from around 49 countries — <strong>of</strong> all age<br />
groups and social backgrounds, representing<br />
human diversity. The center <strong>of</strong> the town or Peace<br />
Area is the location <strong>of</strong> the Matrimandir, a domed amphitheater with the Urn <strong>of</strong> Human<br />
Unity containing soil from 121 countries and 23 <strong>India</strong> states. Covered with 56kg <strong>of</strong> gold,<br />
the center <strong>of</strong> the dome holds a crystal ball that glows with a single ray <strong>of</strong> sunlight,<br />
representing in the words <strong>of</strong> Alfassa,“a symbol <strong>of</strong> future realization.” Matrimandir is also<br />
equipped with a solar power plant and surrounded by a lake, which acts as a groundwater<br />
recharge area.<br />
There are four planned zones in the city — the Residential Zone, providing a habitat <strong>of</strong><br />
balanced living for individuals and the collective; the Industrial Zone with small- and<br />
medium-scale industries to help it achieve self-sufficiency; the Cultural Zone, which is to<br />
be a site for educational, sports and cultural facilities, and International Zone, which will<br />
demonstrate the contribution <strong>of</strong> various countries to diversity. Agreen belt lies is<br />
envisaged, which will surround the city as a zone for farms, forestry and wildlife habitats.<br />
3<br />
“Auroville – The City <strong>of</strong> Dawn”, Official Website, http://www.auroville.org/, accessed 22 March 2015.<br />
10 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
Connectivity: Auroville is located around 150 km south <strong>of</strong> Chennai and 10 km north <strong>of</strong><br />
Pondicherry town. It can be easily reached by the East Coast Road connecting Chennai and<br />
Pondicherry. The town is around a three-hour taxi journey away from Chennai. Moreover,<br />
one can take a Chennai-Pondicherry bypass bus to the Pondicherry bus station, and a taxi<br />
or auto rickshaw onwards to Auroville. The nearest airport is the Chennai International<br />
Airport and the nearest railway station the Chennai Central Railway Station.<br />
Getting around: A visit to the Visitors’ Centre provides information on activities in the<br />
town through videos and brochures. There are boutiques selling products manufactured at<br />
Auroville, restaurants, cycle rentals, etc. The Mantrimandir is a 15-minute walk from the<br />
Centre. Guided tours are also available.<br />
Accommodation: Guest houses, maintained as Auroville units, <strong>of</strong>fer simple options,<br />
depending on space and budgets. Home stays are another accommodation option. These<br />
can be booked through the Auroville Guest Accommodation Service located at the Visitor’s<br />
Centre or online.<br />
Recommendations: The town is not designed with a specific goal to attract tourists, and<br />
the following would help it build its potential as a tourist destination:<br />
Accommodation options for tourists looking for a more luxurious stay while<br />
enjoying the peace and serenity <strong>of</strong> the town<br />
Restaurants serving multi-cultural cuisine<br />
Involvement <strong>of</strong> tourists in city’s activities in the areas <strong>of</strong> education, culture and<br />
art,and green practices<br />
Nature tours in the Green Belt, which can be conducted by locals<br />
Eco-friendly conveyance within the city and to nearby areas to maintain the<br />
environmental balance<br />
4<br />
1.2 Chitrakoot (Madhya Pradesh)<br />
Background: Chitrakoot is a town and Nagar Panchayatlocated in the Satna district in<br />
Madhya Pradesh. It borders the Chitrakoot district <strong>of</strong> Uttar Pradesh and lies in the<br />
Chitrakoot region, which has significant historical and religious significance. The region is<br />
known for its many temples and sites (mentioned in the Hindu scriptures).<br />
4<br />
“Chitrakoot – Official District Website”, http://chitrakoot.nic.in/, accessed 23 March 2015.<br />
“Chitrakoot, Madhya Pradesh”, Wikipedia, http://en.wikipedia.org/wiki/Chitrakoot,_Madhya_Pradesh, accessed 23<br />
March 2015.<br />
<strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>| 11
Main attraction: The town’s spiritual legacy<br />
dates back to the period <strong>of</strong> the Ramayana.<br />
According to the Ramayana, lord Ram, along<br />
with his brother and wife, stayed in<br />
Chitrakoot for a large part <strong>of</strong> his 14-year exile<br />
from his kingdom. Chitrakoot’s top tourist<br />
attractions include Ram Ghat on the bank <strong>of</strong><br />
the Mandakini river, the Gupt Godavari Caves,<br />
the Hanuman Dhara temple, the Bharat Milap<br />
temple and the Kamadgiri temple, among<br />
others. The Sati Anasuya Ashrama, located 16 km from the town, is another tourist<br />
attraction and finds special mention in the Ramayana. Several fairs and festivals are<br />
organized in the region, such as the Ramayana Mela, and people gather there every year on<br />
Diwali, Makar Sankranti and Ramanavami.<br />
Connectivity: Chitrakoot is closest to the<br />
Allahabad airport, which is located 116 km it.<br />
The Chitrakoot Dham (Karwi) railway station<br />
in Uttar Pradesh is situated 10 km from<br />
Chitrakoot. The townis connected through a 5<br />
km approach road to National Highway 76.<br />
Accommodation: Accommodation facilities<br />
available in the town are limited and include<br />
basic hotels. The Madhya Pradesh Tourism<br />
Development Corporation (MPTDC) has two properties, which have air-conditioned rooms.<br />
Recommendations: The Chitrakoot region, which is spreadover both Uttar Pradesh and<br />
Madhya Pradesh, has significant religious and cultural importance. The region’s appeal as<br />
a tourist destination could be developed by implementation <strong>of</strong> the following initiatives:<br />
Smart toilets with bio-digester facilities at all temples and hotels to maintain the<br />
green environment<br />
Eco-friendly conveyance for tourists to travel from the town to nearby attractions<br />
Specialized heritage tours with knowledgeable guides to answer tourist’squeries<br />
(Local people can also conduct such tours.)<br />
Luxury hotels and cottages near or in the town<br />
Theme-based restaurants serving authentic local cuisine<br />
12 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
Tourist support services such as signage and interpretation centers, parking<br />
facilities and easy access provided for differently abled persons<br />
1.3 Desert camps <strong>of</strong> Rajasthan (Rajasthan)<br />
Background: Rajasthan, the state famous for<br />
its alluring Thar Desert, attracts a large<br />
number <strong>of</strong> tourists to its desert camps.<br />
Three cities in Rajasthan — Jaisalmer,<br />
Jodhpur and Bikaner — have large stretches<br />
<strong>of</strong> desert. All three have various desert camps<br />
arranged by different hospitality players. In<br />
5<br />
Jaisalmer , the camps are arranged at the<br />
Sam sand dunes, in Jodhpur, at the Osian<br />
sand dunes and in Bikaner at the Katriyasar<br />
6<br />
sand dunes near Raiser village . These are the<br />
7<br />
chosen ones for desert camping .<br />
Main attraction: The desert camps <strong>of</strong>fer a variety <strong>of</strong> activities to keep tourists busy. Most<br />
<strong>of</strong> them<strong>of</strong>fer fully equipped tented accommodation with food and toilet facilities, and<br />
electricity. The tents are elegantly built with center rooms, verandahs, toilets with all<br />
modern facilities including 24-hour running water.<br />
The single night stay package includes a traditional welcome with refreshments, exclusive<br />
deluxe camel safaris, desert jeep safaris, folk music and dances at night, camp fires, dinner<br />
and breakfast the next morning.<br />
The base camps are generally located 3 to 5 km away from the dunes. Safaris and excursion<br />
trips take place at the center <strong>of</strong> the sand dunes. If a stay extends beyond a day, camel<br />
safaris are <strong>of</strong>fered inside villages, giving tourists a glimpse into Rajasthani culture.<br />
Connectivity: Jodhpur seems to be the central location for tourists visiting Bikaner and<br />
Jaisalmer. The Osian sand dunes are at a distance <strong>of</strong> 60 km from Jodhpur. Jaisalmer is<br />
located 300 km from Jodhpur airport and Bikaner is located at a distance <strong>of</strong> 304 km from it.<br />
Both Jaisalmer and Bikaner have rail connectivity with the Palace on Wheels,which stops at<br />
the junctions. Volvo and deluxe buses also ply on NH-15 to Jaisalmer, and NH 11, 15 and 89<br />
link Bikaner with other major <strong>India</strong>n cities.<br />
5<br />
“Jaisalmer Desert”, http://www.desertsafarijaisalmer.com/, accessed 13 March 2015.<br />
6<br />
“Raisar Camps”, http://raisarcamp.com/, accessed 13 March 2015.<br />
7<br />
“Osian Dunes”, http://www.osianresortcamps.com/, accessed 13 March 2015<br />
<strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>| 13
Accommodation: There are accommodation<br />
facilities at the camping sites, but most <strong>of</strong> the<br />
camps only have basic amenities. Moreover,<br />
since the camps are at a distance from urban<br />
areas, food is <strong>of</strong>ten stored and limited in<br />
quantity. However, most <strong>of</strong> these desert camp<br />
providers <strong>of</strong>fer accommodation that is clean<br />
8<br />
and equipped with all necessities .<br />
Recommendations: Keeping in view the<br />
region’s colorful culture, its desert areas still have huge potential in the areas <strong>of</strong> adventure<br />
sports and camping, which need to be developed further. Some <strong>of</strong> the potential areas are<br />
as follows:<br />
Smart toilets with bio-digester facilities at all the camps to maintain the green<br />
environment<br />
Special desert tours for enthusiasts who want to know about the culture and<br />
history <strong>of</strong> the region (Local people can also conduct such tours, since they can<br />
present the best picture <strong>of</strong> their rich history, art and culture.)<br />
Special luxury camps with all amenities<br />
Adventure sports such as para sailing and desert skiing, which are yet to be<br />
explored in the camps<br />
1.4 Diu (Daman & Diu)<br />
Background: Diu, part <strong>of</strong> the union territory<br />
<strong>of</strong> Daman and Diu, is situated <strong>of</strong>f the<br />
southern coast <strong>of</strong> Gujarat. It was a<br />
Portuguese colony, which was taken over by<br />
<strong>India</strong> in 1961. It mainly includes Diu Island<br />
and two small areas. The northern part <strong>of</strong> the<br />
island is marshy and the southern part has<br />
cliffs and sandy beaches.<br />
8<br />
“User Reviews”, Tripadvisor website, http://www.tripadvisor.in/Hotel_Review-g297668-d3174501-Reviews-<br />
The_Osian_Sand_Dunes_Resort_Camp-Jodhpur_Rajasthan.html, accessed 24 March 2015.<br />
9<br />
“Visit Diu”, Diu Tourism Website, http://visitdiu.in/, accessed 22 March 2015.<br />
“Gujarat Tourism”, http://www.gujarat-<strong>tourism</strong>.net/, accessed 22 March 2015.<br />
“Diu Administration Website”, http://diu.gov.in/index.php, accessed 22 March 2015.<br />
14 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
9<br />
Main attraction : Diu Island, also known as the Island <strong>of</strong> Calm or Ilha de Calma, is rich in<br />
Portuguese history, with churches and forts.Its main attractions include:<br />
Diu Fort: Built in 1535 and overlooking the Arabian Sea, the fort is a massive<br />
structure with a double moat and a lighthouse, which is the highest point <strong>of</strong> Diu.<br />
One can view cannons, small chapels and engraved tombstone fragments at the<br />
fort. The island’s jail is also located here.<br />
Fortress <strong>of</strong> Panikota: Reachable by canoe or motor launch, this is a stone structure<br />
built in the sea with a lighthouse and a chapel.<br />
Diu Museum, converted from St. Thomas Church, has antique carvings, statues and<br />
other artefacts.<br />
St. Paul’s Church, one <strong>of</strong> the most elaborate Portuguese churches in <strong>India</strong>, was<br />
built in 1610 and has barn and shell-like motifs.<br />
Beaches: Ghogla, Nagoa and Gomtimata are two <strong>of</strong> the popular beaches and <strong>of</strong>fer<br />
water sports facilities to tourists.<br />
Naida Caves: Located outside <strong>of</strong> the town’s walls, the caves have a network <strong>of</strong> hewn<br />
hollows and steps.<br />
Other attractions include the Gangeshwar Temple, the Jallandhar Shrine, the Shell Museum<br />
and Vanakbara (a small fishing village). The Diu Festival is celebrated every year in<br />
December when craftsmen and performers showcase their culture and talent.<br />
Connectivity: Diu Airport is the nearest to Diu and the nearest railway junction is Veraval,<br />
which is 90 km from the town. The nearest railway station is Delwada, which is 8 km away<br />
on a meter-gauge line. State and private buses are also available.<br />
Accommodation: There are a wide variety <strong>of</strong> hotels in different ranges for tourists to<br />
choose from. The options include budget, mid-range as well as luxury hotels and guest<br />
houses. Hotels are mainly located in Diu town and near beaches.<br />
Recommendations: In order to realize Diu’s full potential as a preferred tourist<br />
destination, there are some areas that can be developed further. For example:<br />
Better maintenance <strong>of</strong> beaches with an enhanced focus on cleanliness and<br />
facilities such as restrooms<br />
Maintenance <strong>of</strong> Diu Fort to ensure its preservation and restoration <strong>of</strong> damage<br />
caused by erosion by the sea<br />
<strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>| 15
Training <strong>of</strong> local guides to be well-informed and promotion <strong>of</strong> the history <strong>of</strong> the<br />
landmarks<br />
Improved connectivity with the town by frequent trains and buses<br />
Development <strong>of</strong> public transport to ease tourists’ trips around the island<br />
Development and promotion <strong>of</strong> water sport facilities at the lesser known beaches<br />
1.5 Dudhwa National Park (Uttar Pradesh)<br />
Background: The Dudhwa National Park was<br />
established in 1977 in the sub-Himalayan<br />
region known as the Terai belt. It lies<br />
between <strong>India</strong> and Nepal in the Lakhimpur-<br />
Kheri district in Uttar Pradesh and has buffer<br />
<strong>of</strong> reserved forest areas on the northern and<br />
southern areas. The southern boundary <strong>of</strong> the<br />
park is marked by the River Suheli and the<br />
northern edge lies along the Indo-Nepal<br />
border.<br />
Main attraction: Spread across 680 sq. km.,<br />
Dudhwa houses the most endangered<br />
ecosystems on the planet. These include Sal<br />
forests, grasslands and swamps. Apart from being home to a sizeable number <strong>of</strong> tigers, it is<br />
the last refuge <strong>of</strong> critically endangered sub-species <strong>of</strong> the swamp deer known as the<br />
Barasingha. The great <strong>India</strong>n one-horned rhinoceros, crocodiles and garuda are the other<br />
main attractions at the park. Other animals to be seen include the Sambar deer, barking<br />
deer, spotted deer, hog deer, sloth bears, ratels, jackals, civets, jungle cats, fishing cats<br />
and leapords. The wetlands <strong>of</strong> Dudhwa are home to around 400 species <strong>of</strong> resident and<br />
migratory birds that come from far-<strong>of</strong>f lands. Some <strong>of</strong> the birds found here include the<br />
Swamp Francolin, the Great Slaty Woodpecker, the Bengal Florican, the Painted Stork and<br />
the Sarus Crane.<br />
Connectivity: Dudhwa National Park can be reached from Lucknow by the National Highway<br />
24 and the Katerniaghat Wildlife sanctuary by the National Highway 28C (through<br />
Bahraich) and the State Highway 730 through Lakhimpur. The nearest airport is Lucknow<br />
airport at a distance <strong>of</strong> 250 km and the nearest railway station connecting Dudhwa to Delhi<br />
is at Shahjehanpur (110 km).<br />
16 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
Accommodation: There are accommodation facilities at the national parks, but these are<br />
basic and <strong>of</strong>fer inadequate amenities. There are around 50 rooms available in various types<br />
<strong>of</strong> hotels, rest houses and thuru huts near the Park.<br />
Recommendations: Keeping in view the rich biodiversity in the region, the reserve still has<br />
huge potential in the areas <strong>of</strong> wildlife and eco-<strong>tourism</strong>, which need to be developed<br />
further. Some <strong>of</strong> the potential areas are as follows:<br />
Medical facilities (nearest hospital being 90 km away)<br />
Smart toilets with bio-digester facilities at all the lodges and hotels to maintain<br />
the green environment<br />
Eco-friendly conveyance at the Park to commute from and to the nearest city<br />
Movie-shooting and screening in protected area, especially by researchers for<br />
private screening (for extra charges)<br />
Wildlife specialist tours for wildlife enthusiasts who want knowledgeable guides to<br />
answer their queries (Local people can also conduct such tours, since they can be<br />
knowledgeable about matters pertaining to the forest.)<br />
Adventure sports such as river safaris and mountaineering, which would add to<br />
the reserve’s attractiveness, as well as camping and bonfire arrangements near<br />
river banks (to attract tourists)<br />
Special luxury cottages in close proximity with nature<br />
1.6 Elephanta Caves (Maharashtra)<br />
Background: The Elephanta Caves are a<br />
network <strong>of</strong> sculpted caves located on<br />
Elephanta Island, also known as Gharapuri.<br />
The Island lies 10 km to the east <strong>of</strong> Mumbai.<br />
Two groups <strong>of</strong> caves make up the Elephanta<br />
Caves — a large group <strong>of</strong> five Hindu caves and<br />
a smaller group <strong>of</strong> two Buddhist caves.<br />
Main attraction: The caves were designated<br />
as a UNESCO World Heritage Site in 1987.<br />
They have been carved out <strong>of</strong> a single solid basalt rock, which represents Mount Kailash,<br />
the residence <strong>of</strong> Lord Shiv. The caves have beautiful stone carvings <strong>of</strong> Hindu gods and<br />
<strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>| 17
goddesses. There are sculptures <strong>of</strong> Parvati, Ravana and Lord Shiva (which shows his three<br />
forms as the creator, destroyer and the preserver).These statues are the main attraction <strong>of</strong><br />
the caves and are <strong>of</strong> religious importance to some tourists. There are many other<br />
sculptures, including <strong>of</strong> Ravana holding up Mount Kailash, Shiv and Parvati on Kailash<br />
Mountain, Ardhanarishwar, and the weddings <strong>of</strong> Shiva, Natraja and Kartikeya. On the<br />
eastern part <strong>of</strong> the island is the Stupa Hill where the Buddhist caves are located. One <strong>of</strong><br />
10<br />
these caves has a stupamade in brick, while the other is incomplete .<br />
Another attraction is Cannon Hill located at the top <strong>of</strong> the island. It was used to safeguard<br />
Bombay harbor during the colonial era. The caves are also the site <strong>of</strong> the annual Elephanta<br />
Festival,which is organized by the Tourism Department <strong>of</strong> Maharashtra in February every<br />
year. During World Heritage Day on 18 April and World Heritage Week between 19 and 25<br />
November, there are special events held at the caves. In addition, there isa mini toy train<br />
for tourists who wish to avoid walking through the caves.<br />
Connectivity: The Elephanta Caves can be reached by ferry from the Gateway <strong>of</strong> <strong>India</strong>,<br />
Mumbai. The nearest airport is the Chhatrapati Shivaji International Airport (at Mumbai),<br />
which is 20 km from the Gateway <strong>of</strong> <strong>India</strong> and the nearest railway station is at Mumbai at a<br />
11<br />
distance <strong>of</strong> 12 km from the caves .<br />
Accommodation: There is no place to stay on the island, but there are good hotels at<br />
Mumbai. However, there are many restaurants at the foothill and some at the top. While<br />
coming down, there are some eating places(and generally the restaurants serve <strong>India</strong>n<br />
food).<br />
Recommendations: The region is rich in its heritage, architecture and religious relevance.<br />
Some potential areas that could be focused on include:<br />
Medical facilities on the island (including first aid)<br />
Smart toilets with bio- digester (non- networked standalone) at strategic<br />
locations across the island<br />
Improved power supply, basic and recreational facilities, and security<br />
arrangements<br />
Proper maintenance <strong>of</strong> the island, including cleanliness in and around the caves<br />
10<br />
“Elephanta Caves,” Wikipedia website, http://en.wikipedia.org/wiki/Elephanta_Caves, accessed 13 March 2015.<br />
11<br />
“Maharashtra Tourism”<br />
http://www.maharashtra<strong>tourism</strong>.gov.in/mtdc/HTML/MaharashtraTourism/TouristDelight/Caves/Caves.aspx?strpage<br />
=ElephantaCaves.html, accessed 23 March 2015.<br />
18 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
Enhanced connectivity by high-speed boats to cut down the number <strong>of</strong> hours taken<br />
12<br />
to reach the caves<br />
1.7 Hampi (Karnataka)<br />
Background: Hampi is a village in northern<br />
Karnataka, located in the ruins <strong>of</strong> the ancient<br />
city <strong>of</strong> Vijayanagara. The village is an<br />
important place <strong>of</strong> religious and architectural<br />
significance. It is situated 13 km from the<br />
town <strong>of</strong> Hospet(also known as Hosapete) and<br />
is on the southern bank <strong>of</strong> the river<br />
Tungabhadra. The principal industries in the<br />
village include agriculture, support <strong>of</strong> the<br />
Virupaksha temple and <strong>tourism</strong>.<br />
Main attraction: The ruins at Hampi have<br />
been a UNESCO World Heritage Site — one <strong>of</strong><br />
the 32 designated sites across <strong>India</strong> — since<br />
1986. Hampi is spread over an area <strong>of</strong> 26 sq.<br />
km. and is reportedly enclosed by seven lines<br />
<strong>of</strong> protection . The most famous tourist site<br />
and center <strong>of</strong> pilgrimage in the village is the<br />
Virupaksha Temple, which is dedicated to Lord Shiva, and its history can be traced back to<br />
as far back as the 7th century. The other famous temples in the village include the Vittala<br />
Temple, the Krishna Temple, the Hazara Rama Temple and the Chandramauleshwara<br />
Temple. The temples at Hampi are known for their large dimensions, ornate ornamentation,<br />
bold and delicate carvings, stately pillars, magnificent pavilions and a wealth <strong>of</strong><br />
iconographic and traditional depictions including subjects from the Ramayana and the<br />
Mahabharata. Other important buildings, which form part <strong>of</strong> the Group <strong>of</strong> Monuments in<br />
World Heritage Sites, includes civil buildings — aqueducts and canals, archaeological<br />
museums, etc., and military buildings such as the king’s palace.<br />
Connectivity: The closest railway station to Hampi is at Hospet, which is the major town in<br />
the area. Hospet also has a bus station,which connects it to towns including Hyderabad,<br />
Goaand Bengaluru . Bengaluru, the capital <strong>of</strong> Karnataka, is situated 350 km from Hampi<br />
and is connected to itby the National Highways 4 and 13, and State Highway 49. The<br />
nearest (domestic) airport is Bengaluru Airport.<br />
12<br />
“Elephanta Caves could get helipad, power thanks to Jaitley's largesse in Budget 2015”, Firstpost,<br />
http://www.firstpost.com/mumbai/elephanta-caves-get-helipad-power-thanks-jaitleys-largesse-budget-2015-<br />
2130791.html, accessed 23 March 2015.<br />
<strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>| 19
Accommodation: Hampi does not <strong>of</strong>fer<br />
luxurious accommodation, although many<br />
villagers rent out parts <strong>of</strong> their houses (one<br />
or two rooms) to tour ists. The only<br />
government-run accommodation, along with<br />
another cluster <strong>of</strong> guest-houses, is at<br />
Kamalapura, situated 3 km. from Hampi.<br />
Virupapur Gadde, situated on the other side<br />
<strong>of</strong> the Tungabhadra, is where the third cluster<br />
<strong>of</strong> guest-houses is located. The river can be<br />
crossed by a coracle — a small lightweight boat. Hospet <strong>of</strong>fers more upmarket hotels<br />
including those <strong>of</strong> large hotel chains such as the Hyatt and Royal Orchid.<br />
Recommendations: The region is immensely rich in heritage, architecture and religious<br />
relevance, and has huge untapped potential. Some areas that could be focused on include:<br />
Medical facilities<br />
Smart toilets with bio-digester facilities (non-networked standalone) in strategic<br />
locations in the ruins<br />
Eco-friendly conveyance to and from Hospet — including state/privately run<br />
bicycle rental services<br />
Specialist heritage tours <strong>of</strong> the major buildings<br />
Joint tours and activities at the Tungabhadra Dam to promote <strong>tourism</strong> in both the<br />
locations and cross-leverage their attractions<br />
Tourist support services such as signage and interpretation centers, parking<br />
facilities and easy access for differently abled persons<br />
15<br />
1.8 Lahaul and Spiti (Himachal Pradesh)<br />
Background: Lahaul and Spiti is a district in Himachal Pradesh, which was formed in 1960<br />
after merging <strong>of</strong> the two separate districts <strong>of</strong> Lahaul and Spiti. The Kunzum la or the<br />
Kunzum Pass, situated at a height <strong>of</strong> 4,590 meters, connects Lahaul to the Spiti valley. The<br />
administrative center <strong>of</strong> the district is Keylong in Lahaul.<br />
15<br />
“Lahaul and Spiti”, Official Website, http://hplahaulspiti.nic.in/, accessed 23 March 2015<br />
“Lahaul, <strong>India</strong>. Lonely Planet,http://www.lonelyplanet.com/india/himachal-pradesh/lahaul-and-spiti, accessed 24<br />
March 2015<br />
20 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
Main attraction: The beautiful scenery and<br />
Buddhist monasteries are the major tourist<br />
attractionsin the district. However, uncertain<br />
weather conditions in the district means that<br />
it can only be visited between the months <strong>of</strong><br />
June to October. The places to visit in and<br />
around Lahaul are the Pattan Valley, the<br />
Kunzum Pass and the Rohtang Pass. The<br />
famous Buddhist monasteries include the Key<br />
Monastery (a research and training center for<br />
Buddhists in <strong>India</strong>), the Tabo Monastery and<br />
the Dhankar Gompa. Villages such as Khibber<br />
and Lanza are largely untouched by<br />
commercial operations and <strong>of</strong>fer a serene and<br />
calm environment to tourists.<br />
Adventure activities are another tourist attraction in the district. Skiing is a popular<br />
adventure sport in Spiti as is the Yak safari. The area is also considered a paradise for<br />
trekkers,since it <strong>of</strong>fers many challenging and beautiful treks. Some <strong>of</strong> the popular ones<br />
include Kaza-Langza-Hikim-Komic-Kaza, Kaza-Ki-Kibber-Gete-Kaza, Kaza-Losar-Kunzum La<br />
and Kaza-Tabo-Sumdo-Nako.<br />
Connectivity: The district is connected to Manali through the Rohtang Pass. Theclosest<br />
airport is the Kullu Manali airport located 160km south <strong>of</strong> Keylong. The journey takes<br />
around six hours by road through the Rohtang Pass from the airport. The closest railway<br />
station is in Shimla (340km), which can be reached via Manali.<br />
Accommodation: There are a limited number <strong>of</strong> hotels in Lahaul and Spiti, although they<br />
range from budget to mid-luxury hotels. There are also a few Bed & Breakfast places in<br />
Keylong, which <strong>of</strong>fer basic amenities to tourists. Other options include home stays, which<br />
are facilitated by some online travel agents.<br />
Recommendations: The district <strong>of</strong> Lahaul<br />
and Spiti derives its beauty from the fact that<br />
it still remains untouched from commercial<br />
<strong>tourism</strong>. Therefore, it is important that<br />
eco<strong>tourism</strong> is promoted in the area to ensure<br />
that its beauty is publicized without<br />
commercializing it. The following are some<br />
suggestions for achieving this:<br />
<strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>| 21
Smart toilets with bio-digester facilities at all the monasteries to maintain the<br />
green environment<br />
Movie-shooting and screening in a protected area, especially by researchers, and<br />
private screening for extra charges<br />
Heritage tours with knowledgeable guides to answer queries (Local people can<br />
also conduct such tours.)<br />
Environment-friendly luxury hotels and cottages near or in town<br />
Area promoted as a skiing destination by organizing skiing festivals/competitions<br />
Tourist support services such as signage and interpretation centers, parking<br />
facilities and easy access for differently abled persons<br />
1.9 Majuli Island (Assam)<br />
Background: Majuli is the largest<br />
r i v e r i s l a n d i n t h e I n d i a n<br />
subcontinent. It is located in the<br />
river Brahmaputra in Assam. The<br />
island is surrounded by the<br />
Brahmaputra river in the south<br />
and Kherkutia Xuti, a branch <strong>of</strong> the<br />
Brahmaputra, which is joined by<br />
the Subansiri River in the north. It<br />
was formed due to the river<br />
Brahmaputra and its tributaries changing their course. Majuli is known for its Assamese<br />
neo-Vaisnavite culture.<br />
Main attraction: The island’s main tourist<br />
attraction is its natural beauty, since it is<br />
located in the middle <strong>of</strong> the rivers. It is home<br />
to many different kinds <strong>of</strong> plants and animals.<br />
It also hosts many birds such as the Siberian<br />
Crane, the Greater Adjutant Stork, the Pelican<br />
and the Whistling Teal. Its culture and<br />
heritage, including handlooms and the<br />
colorful culture <strong>of</strong> the tribes, is another<br />
attraction. Majuli has been a center <strong>of</strong><br />
22 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
Vaishnavism (a branch <strong>of</strong> Hinduism centering on Krishna and Vishnu) from the 15th<br />
century. It also houses 36 monasteries (as <strong>of</strong> April 2013) known as satras. In addition, it is<br />
famous forthePaal Namm festival at the end <strong>of</strong> winter.<br />
Erosion: Over the last few decades, the island has been suffering due to erosion by the<br />
Brahmaputra. This has intensified with the regular seasonal flooding <strong>of</strong> the island.<br />
According to a 2004 study, It had eroded to 163 sq. km. in 2001 from 290 sq. km. in 1917.<br />
The Union Government has sanctioned INR250 crore to protect it.<br />
Connectivity: Majuli is located 20 km. from Jorhat, which is accessible to Majuli by ferry<br />
services. The island is around 200 km. from Guwahati — the capital <strong>of</strong> Assam.<br />
Accommodation: Due to obvious reasons, there are no accommodation facilities at the<br />
island. However, hotels <strong>of</strong> different standards can be found in Jorhat and closer to the<br />
mainland.<br />
Recommendations: The region is immensely rich in culture, natural beauty and wildlife.<br />
But due to poor connectivity, lack <strong>of</strong> promotion as a tourist destination, and lately, the<br />
erosion, its full <strong>tourism</strong> potential has been largely underexplored. Some areas that could<br />
be focused on include:<br />
Improved connectivity by boats, ferries, etc.<br />
Medical facilities on the island<br />
Smart toilets with bio-digester facilities (non-networked standalone) in strategic<br />
locations across the island<br />
Wildlife specialist tours <strong>of</strong> the major buildings (Local people can also conduct such<br />
tours, since they may be knowledgeable about matters pertaining to the forest.)<br />
Promotion <strong>of</strong> the island’s culture and local traditions including its tribal culture,<br />
handlooms, boat-making craft, etc.<br />
Designing <strong>of</strong> a systematic program to promote its cultural <strong>tourism</strong><br />
Tourist support services such as signage and interpretation centers, parking<br />
facilities and easy access for differently abled persons<br />
<strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>| 23
1.10 Great Rann <strong>of</strong> Kutch (Gujarat)<br />
Background: The Great Rann <strong>of</strong><br />
Kutch is located in the Thar Desert<br />
in Gujarat and is a seasonal salt<br />
marsh. It lies to the north <strong>of</strong> the<br />
Kutch District and is spread over<br />
an area <strong>of</strong> around 7,500 sq. km. It<br />
is the largest salt desert in the<br />
world. The Rann <strong>of</strong> Kutch is one <strong>of</strong><br />
the most scenic spots on earth to<br />
which a large variety <strong>of</strong> birds, such<br />
as flamingos and larks, flock in the<br />
migratory season. The time to visit it is in winter to experience the myriad fascinating<br />
views due to the position <strong>of</strong> the sun during this period.<br />
Main attraction: Apart from being the largest salt desert in the world, what makes Kutch<br />
most interesting is the endless desert on one side and the sea on the other. During the<br />
monsoon months, the sea covers a part <strong>of</strong> the area and then gradually recedes in winter to<br />
leave a pristine white desert. The Rann <strong>of</strong> Kutch is the refuge for the last endangered<br />
Asiatic wild asses and is also home to the largest breeding colonies <strong>of</strong> the greater and<br />
lesser flamingos.<br />
To enhance the tourist potential <strong>of</strong> the Rann <strong>of</strong> Kutch, the Government <strong>of</strong> Gujarat organizes<br />
the Rann Utsav from December to March every year. This is a carnival where tourists can get<br />
a flavor <strong>of</strong> the local culture through activities including musical and dance programs,<br />
cultural shows, camel safaris, food festivals, etc. Since this is the best time to visit the<br />
area, the carnival also <strong>of</strong>fers desert camps and moonlit camel rides to tourists to enable<br />
them to enjoy the beauty <strong>of</strong> the Rann.<br />
Kutch is also a famous for its handicrafts because <strong>of</strong> the vibrant colors used by the<br />
craftsmen in the region. Tourists can shop for handicraftssuch as garments, embroidered<br />
paintings and wall hangings, traditional Gujaratijewelryand also enjoy the traditional food<br />
and the relaxing environment.<br />
Connectivity: Kutch is well connected by air, rail and road. It is 86 km from Bhuj airport<br />
and is connected via the Dorodo desert to Bhuj. The nearest railway station is also in Bhuj.<br />
It is around 400 km. from Ahmedabad and is well connected to the city through a road<br />
network.<br />
24 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
Accommodation: Accommodation is in the form <strong>of</strong> budget to luxury hotels in the towns<br />
around the Rann. Some hotels are located near the beach and are most preferred by<br />
tourists. The Gujarat Tourism department also sets up tents during the Rann Utsav to<br />
attract tourists.<br />
Recommendations: The Rann <strong>of</strong> Kutch has unique features that are not found anywhere in<br />
the world. There is high potential to develop eco<strong>tourism</strong> in the area. Some <strong>of</strong> the<br />
important features that can be enhanced include:<br />
Installation <strong>of</strong> bio-digester toilets and/or other non-networked toilets across the<br />
Rann, especially in winter<br />
Enhanced medical facilities<br />
Special luxury cottages closer to the desert<br />
Scheduling <strong>of</strong> annual camel races and making them well-advertised eventslike the<br />
Boat Race Festival in Kerala<br />
Adventure sports such as desert racing, water sports, etc. organized as an added<br />
attraction<br />
1.11 Sundarbans Delta (West Bengal)<br />
Background: Sundarbans region in Bengal is<br />
16<br />
the largest single block <strong>of</strong> tidal halophytic<br />
mangrove forest in the world. It is spread<br />
over an area <strong>of</strong> approximately 10,000 sq. m. –<br />
40% <strong>of</strong> which is <strong>India</strong> (rest is in Bangladesh).<br />
It has been declared as a UNESCO World<br />
Heritage Site. The Sundarbans delta is<br />
formed by the super confluence <strong>of</strong> the<br />
Ganges, Padma, Brahmaputra and Meghna<br />
rivers.<br />
Main attraction: The region includes the<br />
Sundarbans National Park which is a national<br />
park, a tiger reserve and a biosphere<br />
reserve.It is home to a myriad variety <strong>of</strong><br />
16<br />
Halophyte - A halophyte is a plant that grows in waters <strong>of</strong> high salinity, coming into contact with saline water<br />
through its roots or by salt spray, such as in saline semi-deserts, mangrove swamps, marshes and sloughs, and<br />
seashores.<br />
<strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>| 25
trees, reptiles and crocodiles. The delta can be navigated only through water ways and<br />
there are a few river cruises which can be availed to explore the area.<br />
The main attraction <strong>of</strong> the area is to view the wildlife, the forest and the small channels<br />
and creeks <strong>of</strong> the rivers while being in a boat/cruise. Cruises are available for day trips,<br />
some <strong>of</strong> which include a short walk through the mangrove forest and interaction with the<br />
locals. Other attractions include Bhagatpur Crocodile Project - a crocodile breeding farm,<br />
Sagar Island, Jambudweep, Sudhanyakali watchtower, Netidhopani Watchtower and<br />
Sajnekhali Bird Sanctuary.<br />
Connectivity: As discussed above, the delta is accessible only through water transport. The<br />
closest major city is Kolkata which has an international airport and has four inter-city<br />
railway stations. The journey from Kolkata to the farthest land point takes 3-3.5 hours by<br />
road. Tourists then board the cruise/boat from a particular location, depending on the tour<br />
operator. These boats/cruises then take the tourists through the delta including watch<br />
towers, walks, etc. based on the itinerary.<br />
Accommodation: Accommodation is in the form <strong>of</strong> budget to luxury hotels in Kolkata.<br />
Cruises also <strong>of</strong>fer stay options for one to two nights, however these tend to range from<br />
basic to semi-luxurious.<br />
Recommendations: The Sundarbans region has a high potential to develop eco<strong>tourism</strong> due<br />
to its natural attractions. Some <strong>of</strong> the important features that can be enhanced include:<br />
Increasing the number <strong>of</strong> cruises/boats for the trips from Kolkata. The booking for<br />
these should be available online.<br />
Movie-shooting and screening in protected area, especially by researchers for<br />
private screening (for extra charges)<br />
Wildlife specialist tours for wildlife enthusiasts who want knowledgeable guides to<br />
answer their queries (Local people can also conduct such tours, since they can be<br />
knowledgeable about matters pertaining to the forest.)<br />
Adventure sports, which would add to the reserve’s attractiveness, as well as<br />
camping and bonfire arrangements (if possible)<br />
1.12 Gurez/Gurais (Jammu and Kashmir)<br />
Background: The Gurez or Gurais valley in northern Jammu & Kashmir is situated at about<br />
8,000ft (2,400m) above sea level. Located on the Indo-Pak border, the Gurais region is<br />
divided into three parts – only one <strong>of</strong> which lies in <strong>India</strong> and is part <strong>of</strong> the<br />
26 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
Bandipore/Bandipora district. The central<br />
township in the area is at Dawar. Due to heavy<br />
snowfall, the valley remains cut-<strong>of</strong>f from the<br />
rest <strong>of</strong> the country for nearly six months<br />
every year.<br />
Main attraction: Gurez is famous for its<br />
natural beauty, being located in a valley<br />
surrounded by snowcapped mountains. The<br />
Kishenganga river flows through the valley,<br />
which adds to the picturesque beauty <strong>of</strong> the region. The most famous peak in the valley,<br />
shaped like a pyramid, is the Habba Khatoon. The region is also known to the trekkers due<br />
to its natural beauty.<br />
Gurez also has historical significance and fell along a section <strong>of</strong> the ancient Silk Route that<br />
connected the Kashmir Valley to Gilgit. The ruins <strong>of</strong> the ancient Sharada University can also<br />
be found in the valley. Carved inscriptions in Kharoshthi, Brahmi and Tibetan have been<br />
uncovered in the valley.<br />
The residents <strong>of</strong> the valley belong to the Shina speaking tribe <strong>of</strong> Dards. The culture and<br />
language <strong>of</strong> this tribe is different from that <strong>of</strong> the rest <strong>of</strong> the Kashmir and is closer to the<br />
tribes in north Pakistan. This provides an opportunity for tourists to experience a unique<br />
culture in the valley.<br />
According to Jammu & Kashmir Tourism Development Corporation <strong>of</strong>ficials, up until last<br />
year, police permission was required to visit Gurez. The valley is now open for tourists and<br />
the state government also plans to promote the destination in the future.<br />
Connectivity: Gurez is located 86 km from Bandipore and 123 km from Srinagar. The<br />
closest railway station and airport is at Srinagar. The road connecting Gurez to Bandipora<br />
becomes non navigable during the winter months.<br />
Accommodation: Since it is relatively unexplored and inaccessible for nearly half <strong>of</strong> the<br />
year, no major hotels are present in the valley. The tourists usually travel from Srinagar or<br />
Bandipore. Further, due to avalanches and lack <strong>of</strong> space, the existing houses are cramped<br />
together <strong>of</strong>fering no space for new buildings.<br />
Recommendations: Gurez <strong>of</strong>fers many opportunities to be developed for its <strong>tourism</strong> due to<br />
its natural beauty, historical significance and cultural uniqueness. Some <strong>of</strong> the<br />
suggestions include:<br />
<strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>| 27
Improving road connectivity to the valley (the construction <strong>of</strong> a tunnel which is<br />
operational throughout the year is being discussed)<br />
Provision <strong>of</strong> basic accommodation facilities – at least during the peak tourist<br />
season<br />
Power is also a major issue in the region and needs to be addressed<br />
Preparing packages for organized treks and promoting the destination as a<br />
trekker’s paradise<br />
Leveraging the unique local culture and language to attract tourists such as short<br />
term language courses<br />
Encourage movie shoots<br />
28 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
2. Conclusion<br />
2.
2. Conclusion<br />
The locations we have showcased in brief are just a few <strong>of</strong> the unexplored and little known<br />
<strong>tourism</strong> <strong>destinations</strong> in <strong>India</strong>. There are many religious sites, archeological monuments<br />
and heritage sites that have immense potential to be developed by theGovernment<br />
through promoting <strong>tourism</strong>. The Central Government has taken a step in this direction by<br />
launching the Heritage City Development and Augmentation Yojana (HRIDAY).<br />
Various state governments have also taken different steps and implemented policy<br />
measures to promote <strong>tourism</strong> in their states.<br />
Tourism policy:<br />
One <strong>of</strong> the basic initiatives is to have a dedicated state <strong>tourism</strong> policy which<br />
outlines how the states would like to project themselves. The policy also includes<br />
focus areas <strong>of</strong> the government, specific interventions proposed/planned,<br />
new/existing incentives to developers/private players and vision for development<br />
<strong>of</strong> <strong>tourism</strong> in the state, among others.<br />
Brand ambassadors:<br />
Some states such as Gujarat (Amitabh Bachchan) and West Bengal (Shah Rukh<br />
Khan) have involved leading Bollywood stars as brand ambassadors for the states,<br />
to promote the tourist <strong>destinations</strong> in the states. Another initiative undertaken by<br />
the Government <strong>of</strong> Diu was to project Diu as the ‘Isle <strong>of</strong> Calm’. The government had<br />
engaged a large advertising agency – Ogilvy & Mather for designing and<br />
conducting this campaign.<br />
Social media:<br />
To promote any destination as a tourist destination, it is important to provide<br />
accurate information which is easily accessible through various media. Thus,<br />
having a good website which includes information regarding tourist attractions,<br />
connectivity, best time to travel, tourist facilities and accommodation becomes<br />
imperative for promoting any destination. While some <strong>of</strong> these locations have<br />
good websites such as Hampi, Diu and Great Rann <strong>of</strong> Kutch (Rann Utsav), many<br />
30 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
locations do not have functional sites/have outdated sites. For instance,<br />
Chitrakoot does not have a detailed website promoting itself as a tourist<br />
destination.<br />
Some other policy interventions and initiatives that can be taken for these <strong>destinations</strong><br />
include:<br />
Organization <strong>of</strong> marquee events/festivals<br />
A theme-based event such as a global race, trek or excursion can be organized at these<br />
locations. For instance, a camel race on the lines <strong>of</strong> the Boat Race Festival can be held in<br />
the Rann <strong>of</strong> Kutch as well as in the Deserts <strong>of</strong> Rajasthan. These should be global events<br />
held over several days to attract tourists.<br />
Development <strong>of</strong> theme-based activities<br />
While natural beauty and heritage buildings attract tourists, what makes them stay for a<br />
longer period are options <strong>of</strong> diverse activities. Therefore, based on the nature <strong>of</strong> each<br />
location, sporting activities could be promoted. For instance, a good mix <strong>of</strong> water sports<br />
could turn Diu (as also Goa) into a destination that is sought after by younger tourists.<br />
Provision <strong>of</strong> basic tourist facilities<br />
Some <strong>of</strong> these locations lack basic tourist facilities such as security, guided tours, clean<br />
and accessible toilets and easy access for differently abled persons. This needs to be<br />
addressed on a priority basis.<br />
Preservation <strong>of</strong> heritage and nature<br />
Some <strong>of</strong> these locations are also in urgent need <strong>of</strong> preservation. It is therefore important<br />
that <strong>tourism</strong> is promoted in an ecologically sensitive manner and revenues from it are used<br />
to preserve monuments or the ecology. For instance, preservation <strong>of</strong> the Elephanta Caves<br />
in Maharashtra and the ruins in Hampi should be an ongoing process to ensure that they<br />
remain as close to their original state as possible. Rapid erosion <strong>of</strong> Majuli Island in Assam<br />
is a problem that can have consequences as dire as the entire island being wiped out.This<br />
needs urgent attention.<br />
<strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>| 31
Ernst & Young LLP<br />
Assurance | Tax | Transactions | Advisory<br />
About EY<br />
EY is a global leader in assurance, tax, transaction and advisory services. The<br />
insights and quality services we deliver help build trust and confidence in the<br />
capital markets and in economies the world over. We develop outstanding<br />
leaders who team to deliver on our promises to all <strong>of</strong> our stakeholders. In so<br />
doing, we play a critical role in building a better working world for our people,<br />
for our clients and for our communities.<br />
EY refers to the global organization, and may refer to one or more, <strong>of</strong> the<br />
member firms <strong>of</strong> Ernst & Young Global Limited, each <strong>of</strong> which is a separate legal<br />
entity. Ernst & Young Global Limited, a UK company limited by guarantee, does<br />
not provide services to clients. For more information about our organization,<br />
please visit ey.com.<br />
Ernst & Young LLP is one <strong>of</strong> the <strong>India</strong>n client serving member firms <strong>of</strong> EYGM<br />
Limited. For more information about our organization, please visit<br />
www.ey.com/india<br />
Ernst & Young LLP is a Limited Liability Partnership, registered under the<br />
Limited Liability Partnership Act, 2008 in <strong>India</strong>, having its registered <strong>of</strong>fice at<br />
22 Camac Street, 3rd Floor, Block C, Kolkata – 700016<br />
© 2015 Ernst & Young LLP Published in <strong>India</strong>.<br />
All Rights Reserved.<br />
This publication contains information in summary form and is therefore<br />
intended for general guidance only. It is not intended to be a substitute for<br />
detailed research or the exercise <strong>of</strong> pr<strong>of</strong>essional judgment. Neither EYGM<br />
Limited nor any other member <strong>of</strong> the global Ernst & Young organization can<br />
accept any responsibility for loss occasioned to any person acting or refraining<br />
from action as a result <strong>of</strong> any material in this publication. On any specific<br />
matter, reference should be made to the appropriate advisor<br />
32 | <strong>Unexplored</strong> <strong>tourism</strong> <strong>destinations</strong> <strong>of</strong> <strong>India</strong>
Rahul Chakravarty<br />
Director, FICCI<br />
Federation House 1, Tansen Marg,<br />
New Delhi 110001<br />
Tel : +91-11-23311720-Direct/ 23738760-70 (Ext.342)<br />
Fax : +91-11-23765333<br />
Email : Rahul.chakravarty@ficci.com<br />
Pragyal Singh<br />
Director, EY<br />
Golf View Corporate Tower B, Sector – 42,<br />
Sector Road, Gurgaon – 122 002<br />
Tel : +91 124 671 4565<br />
Fax : +91 124 464 4050<br />
Email : pragyal.singh@in.ey.com