Unexplored-tourism-destinations-of-India

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A study of these locations indicates that they have huge untapped potential as tourist destinations, which can be harnessed to promote tourism in them. The Central Government has taken a step in this direction by launching the Heritage City Development and Augmentation Yojana (HRIDAY). Various state governments have also taken different steps and implemented policy measures to promote tourism in their states. Tourism policy: One of the basic initiatives is to have a dedicated state tourism policy which outlines how the states would like to project themselves. The policy also includes focus areas of the government, specific inter ventions proposed/planned, new/existing incentives to developers/private players and vision for development of tourism in the state, among others. Brand ambassadors: Some states such as Gujarat (Amitabh Bachchan) and West Bengal (Shah Rukh Khan) have involved leading Bollywood stars as brand ambassadors for the states, to promote the tourist destinations in the states. Another initiative undertaken by the Government of Diu was to project Diu as the ‘Isle of Calm’. The government had engaged a large advertising agency – Ogilvy & Mather for designing and conducting this campaign. Social media: To promote any destination as a tourist destination, it is important to provide accurate information which is easily accessible through various media. Thus, having a good website which includes information regarding tourist attractions, connectivity, best time to travel, tourist facilities and accommodation becomes imperative for promoting any destination. While some of these locations have good websites such as Hampi, Diu and Great Rann of Kutch (Rann Utsav), many locations do not have functional sites/have outdated sites. For instance, Chitrakoot does not have a detailed website promoting itself as a tourist destination. The key policy interventions and initiatives proposed by FICCI and EY for these destinations are as follows: Organization of marquee events/ festivals A theme-based event such as a global race, trek or excursion can be organized at these locations. For instance, a camel race on the lines of the Boat Race 06 | Unexplored tourism destinations of India
Festival can be held in the Rann of Kutch as well as in the Deserts of Rajasthan. These should be global events held over several days to attract tourists. Development of theme-based activities While natural beauty and heritage buildings attract tourists, what makes them stay for a longer period are options of diverse activities. Therefore, based on the nature of each location, sporting activities could be promoted. For instance, a good mix of water sports could turn Diu (as also Goa) into a destination that is sought after by younger tourists. Provision of basic tourist facilities Some of these locations lack basic tourist facilities such as security, guided tours, clean and accessible toilets and easy access for differently abled persons. This needs to be addressed on a priority basis. Preservation of heritage and nature Some of these locations are also in urgent need of preservation. It is therefore important that tourism is promoted in an ecologically sensitive manner and revenues from it are used to preserve monuments or the ecology. For instance, preservation of the Elephanta Caves in Maharashtra and the ruins in Hampi should be an ongoing process to ensure that they remain as close to their original state as possible. Rapid erosion of Majuli Island in Assam is a problem that can have consequences as dire as the entire island being wiped out and thus needs immediate attention. Unexplored tourism destinations of India| 07
Page 1: Knowledge Partner Unexplored touris
Page 4 and 5: Statement of limiting conditions Th
Page 7 and 8: Executive Summary
Page 9 and 10: Figure 1: Foreign tourist arrivals
Page 11: Destination State Category Main att
Page 16 and 17: 1. Unexplored tourism destinations
Page 18 and 19: Main attraction: The town’s spiri
Page 20 and 21: Accommodation: There are accommodat
Page 22 and 23: Training of local guides to be well
Page 24 and 25: goddesses. There are sculptures of
Page 26 and 27: Accommodation: Hampi does not offer
Page 28 and 29: Smart toilets with bio-digester fac
Page 30 and 31: 1.10 Great Rann of Kutch (Gujarat)
Page 32 and 33: trees, reptiles and crocodiles. The
Page 34 and 35: Improving road connectivity to the
Page 36 and 37: 2. Conclusion The locations we have
Page 38: Ernst & Young LLP Assurance | Tax |

Unexplored-tourism-destinations-of-India

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