Chrono Plastic - Swatch

Biel, June 15 th , 2012
CHRONO PLASTIC FROM SWATCH FEATURES TEN
PLASTIC-FANTASTIC DESIGNS WITH MOOD-ENHANCING
COLOURS
Swatch's ever-growing global fan base desires and deserves a constantly
changing choice of watches to adorn the most on-trend wrists worldwide. Ensuring
these enthusiasts are regularly stimulated and surprised is, of course,
extremely important to the iconic Swiss watch and jewellery maker, evidenced
by the regular unveiling of new Swatch collections which always disclose dynamic
details, cool colours, fun-packed fashionability and stunning styles.
Chrono Plastic is no exception to the sky-high standard long-established by
Swatch. Produced to the finest levels of technical excellence, demonstrating
the attention to detail and innovation that characterizes all Swatch products,
this collection of ten new watches boasts a sumptuous and 'must-have' selection
of soft hues and hot colours all designed to delight in different ways.
Combining the sleek mix of solid plastic and silicone - with which Swatch has
famously revolutionized the world of watch-making - each time piece within the
Chrono Plastic collection asserts a dynamic visual statement in its own right.
The ten watches are offered in a versatile palette of either classic and restrained
black, light brown, grey, anthracite or white, as well as more fiercely
eye-popping colours such as orange, red, blue, bright pink and light blue. Furthermore,
to create double-the-impact, all the watches feature crisply printed
digits upon their dials, in colours that contrast subtly or dramatically with the
overall shades used throughout the 42mm diameter cases and straps.
Fantastically-plastic and ultra-modern, the Chrono Plastic collection proposes
numerous ways in which different moods - whether calm, sporty, urban or extrovert
- can be expressed with different colours resonating from the latest
designs created by Swatch.
SUSB400
BLACK EFFICIENCY
Model: Chrono Plastic
Dial: black with warm grey prints
Case: solid black plastic
Bezel: solid black plastic with warm grey prints
Strap: solid black silicone

SUSM400
GRRRR
Model: Chrono Plastic
Dial: grey with black prints
Case: solid grey plastic
Bezel: solid grey plastic with black prints
Strap: solid grey silicone
SUSC400
CRAZY NUTS
Model: Chrono Plastic
Dial: light brown with orange and white prints
Case: solid light brown plastic
Bezel: solid light brown plastic with orange prints
Strap: solid light brown silicone
SUSW400
BASIC WHITE
Model: Chrono Plastic
Dial: white with white prints
Case: solid white plastic
Bezel: solid white plastic with white prints
Strap: solid white silicone
SUSN400
BLUE C
Model: Chrono Plastic
Dial: blue with green prints
Case: solid blue plastic
Bezel: solid blue plastic with green prints
Strap: solid blue silicone
SUSL400
ACID DROP
Model: Chrono Plastic
Dial: Light blue with yellow and white prints
Case: solid light blue plastic
Bezel: solid light blue plastic with yellow prints
Strap: solid light blue silicone
SUSA400
A TOUCH OF FUCHSIA
Model: Chrono Plastic
Dial: anthracite with dark pink and white prints
Case: solid anthracite plastic
Bezel: solid anthracite plastic with dark pink prints
Strap: solid anthracite silicone
SUSR401
PINK FRAME
Model: Chrono Plastic
Dial: pink with blue prints
Case: solid pink plastic
Bezel: solid pink plastic with blue prints
Strap: solid pink silicone
SUSO400
WILD ORANGE
Model: Chrono Plastic
Dial: orange with brown prints
Case: solid orange plastic
Bezel: solid orange plastic with brown prints
Strap: solid orange silicone

SUSR400
RED SHADOW
Model: Chrono Plastic
Dial: red with white prints
Case: solid red plastic
Bezel: solid red plastic with white prints
Strap: solid red silicone
For further information, please contact:
Swatch PR International
Nadia Wälti
T +41 32 343 97 62
F +41 32 343 96 69
E-mail: nadia.waelti@swatch.com
www.swatch.com