Chapter 7
Chapter 7
Chapter 7
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7-17<br />
Increasing Your Chances of Success<br />
Crucial to the success of the organization are<br />
many non-financial resources<br />
Legitimacy – People’s judgments of a<br />
company’s acceptance, appropriateness, and<br />
desirability, generally stemming, from<br />
company goals and methods that are<br />
consistent with societal values<br />
Networks<br />
Management teams<br />
Advisory Boards<br />
Partners
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