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Chapter 7

Chapter 7

Chapter 7

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7-3<br />

Learning Objectives<br />

After studying <strong>Chapter</strong> 7, You will know:<br />

Why people become entrepreneurs, and what it<br />

takes, personally.<br />

How to assess opportunities to start new<br />

companies.<br />

Common causes of success and failure.<br />

Common management challenges.<br />

How to increase your chances of success,<br />

including good business planning.<br />

How to foster intrapreneurship and an<br />

entrepreneurial orientation in large companies.

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