Chapter 7
Chapter 7
Chapter 7
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7-3<br />
Learning Objectives<br />
After studying <strong>Chapter</strong> 7, You will know:<br />
Why people become entrepreneurs, and what it<br />
takes, personally.<br />
How to assess opportunities to start new<br />
companies.<br />
Common causes of success and failure.<br />
Common management challenges.<br />
How to increase your chances of success,<br />
including good business planning.<br />
How to foster intrapreneurship and an<br />
entrepreneurial orientation in large companies.