it's not necessary to change. survival is not mandatory. - Media ...
it's not necessary to change. survival is not mandatory. - Media ...
it's not necessary to change. survival is not mandatory. - Media ...
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Stair-step programs create <strong>to</strong>o<br />
Stair-step programs...<br />
many negatives <strong>to</strong> justify their<br />
use. And they are <strong>not</strong> <strong>necessary</strong><br />
for success in the marketplace.<br />
Just look at the manufacturers<br />
that have s<strong>to</strong>pped using them.<br />
Harm brand credibility.<br />
Hurt dealers of all sizes.<br />
Undermine relationships between dealers<br />
and their cus<strong>to</strong>mers.<br />
Have an adverse effect on CSI scores.<br />
Destroy consumer confidence in dealers –<br />
and in manufacturers’ brands.<br />
There are better ways <strong>to</strong> structure incentives.<br />
Tell us what you think about stair-step programs and other manufacturer intrusions in<strong>to</strong> dealers’ businesses. Send an email <strong>to</strong> stairsteps@nada.org.<br />
All messages will be kept strictly confidential.