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Stair-step programs create <strong>to</strong>o<br />

Stair-step programs...<br />

many negatives <strong>to</strong> justify their<br />

use. And they are <strong>not</strong> <strong>necessary</strong><br />

for success in the marketplace.<br />

Just look at the manufacturers<br />

that have s<strong>to</strong>pped using them.<br />

Harm brand credibility.<br />

Hurt dealers of all sizes.<br />

Undermine relationships between dealers<br />

and their cus<strong>to</strong>mers.<br />

Have an adverse effect on CSI scores.<br />

Destroy consumer confidence in dealers –<br />

and in manufacturers’ brands.<br />

There are better ways <strong>to</strong> structure incentives.<br />

Tell us what you think about stair-step programs and other manufacturer intrusions in<strong>to</strong> dealers’ businesses. Send an email <strong>to</strong> stairsteps@nada.org.<br />

All messages will be kept strictly confidential.

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