MEMORY WALK | 2015

MEMORY WALK | 2015

WALK FOR
A WORLD
WITHOUT
DEMENTIA
Thank you for giving hope
to millions of husbands, wives,
families and friends.
Thank you for believing that together
we can make a difference so big,
that one day, no one will have to
face this unjust condition.
Thank you for every step you take
and every pound you raise.
Here’s to your family, friends
and a world without dementia.
Patrick and Marion Deane, on their wedding day.
Marion was diagnosed with early onset Alzheimer’s
12 years ago. They represent thousands of husbands
and wives in the UK living with dementia.

DIG YOUR
TRAINERS
OUT, SPREAD
THE WORD
AND GET
FUNDRAISING!
In this guide you’ll find lots of
simple and fun ideas to get you
started. You’ll see tips on how to
set up your own JustGiving page,
spread the word on Facebook,
make the most of your donations,
and lots more.
EVERY 3 MINUTES ANOTHER
LOVED ONE IN THE UK IS
DIAGNOSED WITH DEMENTIA.
That’s why we need thousands of
people like you to walk with us this
September – because arm in arm, step
by step and pound by pound, we will
achieve a world without dementia.
£50 could fund
50 minutes of work
using a specialised
microscope, analysing
changes in
brain tissue.

WALK FOR
WENDY
WALK
FOR MY
DAUGHTERS
For my girls who will miss me
long before I am gone
For the times when they will
long to hear my laugh again
For my fear that it will happen
to them too
For a world without dementia
“My name is Wendy, and I was
diagnosed with early onset
Alzheimer’s on 31st July 2014.
I may not have much of
a short-term memory, but that
date is one I’ll never forget.
I am a research volunteer as
part of the Join Dementia
Research network.”
“ Thank you so much for signing up for this
year’s Memory Walk!
By doing so you’ll be allowing Alzheimer’s
Society to continue to help the 850,000
people like me living with dementia
in the UK.
I’m passionate about taking part in
research because it enables me to
give hope to my children. Research
really needs funding, so you should
be really proud of yourself for joining
a Memory Walk. It will contribute to
funding research into the cure, care and
prevention of dementia.
By taking part in the Memory Walk,
and fundraising for it, you’re making
a huge difference to our lives and for that
I send you a BIG hug and eternal thanks.
I’m sure you’ll have a wonderful day!”

This section tells people why you’re
fundraising at a glance. So we
suggest something really simple
like this: I’m walking for a world
without dementia, for my granny
/ children / friend.
Set yourself a target, to encourage
people to give as much as they can.
We recommend a target of £100
– but feel free to raise more!
FUNDRAISING
IDEAS
SET UP YOUR
JUSTGIVING
PAGE
The easiest way to raise money is
to create a JustGiving fundraising
page online. That means your
friends and family can sponsor
you quickly and easily, you can
keep track of donations, and the
money you raise will be sent
to us automatically.
Good to know:
When you set up your page, you’ll
be given a unique JustTextGiving
code. This handy code enables
people to quickly sponsor you
via text message. It’s zero faff.
So make sure you know your
JustTextGiving code when you’re
chatting to everyone about taking
part in a Memory Walk. Every
pound will help.
Robyn’s Alzheimer’s
Society Memory Walk 2015
I’m walking for a world without dementia, for my mum.
Thank you for sponsoring me to take part in this year’s Memory
Walk. I’m walking for a world without dementia and for my lovely
mum, who was diagnosed with Alzheimer’s 10 years ago.
At the moment 225,000 people develop dementia every year –
that’s the equivalent of a loved one being diagnosed every three
minutes. I want to help change that statistic, and I hope that one
day dementia will be a thing of the past.
Every pound you donate will bring us closer to a world without
dementia. You are making a huge difference.
Thank you.
Follow the tips on the right to set
up your page at justgiving.com
Pop in some photos to help bring your story to life.
Tell everyone why you’re taking part – whether it’s
to celebrate a loved one, or simply because you want
to help achieve a world without dementia. Tell them
around 225,000 people develop dementia every year
– that’s the equivalent of a loved one being diagnosed
every three minutes.
Here is where you’ll see
all the donations you’ve
inspired pouring in.

HAVE FUN
FOR A WORLD
WITHOUT
DEMENTIA
There are lots of great ways
to fundraise individually or as
a team, whether it’s at work,
with friends and family, or in
your local community. Here are
some ideas for how you can
increase your sponsorship total.
IF YOU’VE JUST GOT A BIT OF TIME, YOU COULD…
Raise money at work or school
Dress down (or up!) days, or a simple collection are brilliant ways to spread the
word and raise more money. Many companies offer matched giving programmes
and will double the amount you raise, so it’s definitely worth asking.
IF YOU’VE GOT LOTS OF TIME, WHY NOT…
Dance, knit, paint or make birthday cards
If you’ve got a passion, now’s the time to let it show! Often the easiest way to
fundraise is to do something you already enjoy. Love to dance? Try a danceathon.
Good at art? Make some greetings cards. Or how about knitting simple bookmarks
for donations?
Give something up
Love chocolate? Can’t stop taking
the lift? Why not give up something
for a week, or even a month, and
asking others for their support? It’s
a great way to boost your donations.
Come dine with me
You could host a cheese night.
Try a 70s-style dinner party.
Or invite friends to a slap-up buffet.
Ask everyone for a donation in
return. It’s a delicious and sociable
way to raise extra money.
And then there’s always…

BAKE FOR
A WORLD
WITHOUT
DEMENTIA
Who doesn’t love a good bake sale?
They’re an easy, effective
(and tasty) way to boost your total.
Host one at work and get your
colleagues to bake too. Or get your
neighbours involved. Just a few hours
work can make a huge difference.
You don’t need to be a star baker or cookery whizz.
This simple chocolate brownie recipe only takes 30 minutes.
Makes 20. When you sell them for £2 each, you’ll raise £40.
INGREDIENTS
400g caster sugar
225g butter, melted
60g cocoa powder
1 teaspoon vanilla extract
4 eggs 225g plain flour
1/2 teaspoon baking powder
1/2 teaspoon salt
60g walnut halves (optional)
£25 could pay for
genetic tests on four
people in a clinical
trial. This can let us
look for specific genes
within their DNA.
Method
1. Mix all ingredients in the order given.
2. Bake at 180 C/Gas mark 4 for 20 – 25 minutes in a rectangular
23 x 33cm greased baking tin.
3. Cool, and slice into equal square portions.
For more great fundraising ideas, visit our website
Doing something amazing? Share your idea on our Facebook page

On Facebook and Twitter
Let everyone on there know that you are walking for a world without dementia
– make sure you use #MemoryWalk
Share the link to your JustGiving page so that everyone you know can support
you. Remember to keep plugging it, and let people know what else you’re
doing to raise money.
SHARE YOUR
STORY FOR
A WORLD
WITHOUT
DEMENTIA
Sharing your story is one of the best
ways to inspire others. Dementia is
one of the biggest challenges of our
generation, so we need everyone to
join us in taking action for a world
without dementia. Telling everyone
why you’re doing a Memory Walk will
help spur on donations and encourage
others to join in.
I’M
WALKING
Memory Walk ®
Update your profile using our special Memory Walk profile picture.
It’s ready to download at our website.
On email
Email your friends and colleagues asking for support and let them know
why it’s so important. Tell them that every three minutes someone develops
dementia. We need their donations now to help us achieve a world without
dementia. Remember to include the link to your JustGiving fundraising page.
Add our Memory Walk banner to your email signature at home or at work
- download it here

OUR GOAL
IS TO RAISE
£3.2 MILLION
THIS YEAR
Every pound you raise will
help fund local services to
support families affected by
dementia, and vital research,
bringing us closer to a world
without dementia.
RESEARCH
FOR A WORLD
WITHOUT
DEMENTIA
“Funding from
Alzheimer’s Society
gives me the opportunity
to make a difference
to those with dementia.”
Nicola Voyle
£550 could fund
a research nurse to
be involved in a study
at the forefront of
clinical science for
three days.
Nicola is just one of the many promising
researchers we are funding to help bring
about a world without dementia. She is
completing her PhD at King’s College,
London and is looking into finding a way
to spot dementia early.
She says: “The funding I receive from
Alzheimer’s Society is vital to my
research. I am searching for a marker of
Alzheimer’s disease in the blood which
could lead to earlier diagnosis of patients
and be used to create more efficient
clinical trials.”
Nicola will be taking part
in a Memory Walk in
£50
£100
£250
£650
£1000
This will help for a PhD researcher
to continue research into the causes
of dementia, how it can be treated
and, ultimately, to find a cure.
We’d like everyone to try and raise at
least £100. This would allow a person with
dementia to enjoy ten Singing for the Brain ®
sessions to boost their confidence.
Could pay for antibodies that are vital
for analysing proteins in brain tissue
to measure changes.
Could pay for a comprehensive brain scan
to help improve diagnosis of different
types of dementia.
Would be a huge help. It could fund
a PhD researcher for seven days to
continue vital research into understanding
the causes of dementia, how it can be
treated and to find a cure.
To find out more about what difference your money makes, visit (lorem ipsum)

WHAT TO BRING ON
THE DAY
Remember to send
us your sponsorship
form. Then we can
claim 25p Gift Aid
on top of every £1
you’ve raised.
Tick off this handy little
checklist and you’ll be all set
for the starting line
Your Memory Walk t-shirt
I’M WALKING
FOR A WORLD
WITHOUT
DEMENTIA
HOW TO
PAY IN
MONEY
YOU’VE
RAISED
So you’ve fundraised, rallied friends
and family, had a great day together
at your local Memory Walk and
next up’s the really rewarding part
– paying in your sponsorship total.
Here’s how.
Bottle of water
Comfy shoes (most people just dig out their trainers)
Fill in your ‘I’m walking for…’ sign (and bring some
safety pins of course!) Why not pin a photo on too?
Remember to tag any photos you take on Instagram,
Facebook and Twitter using #MemoryWalk
With a JustGiving page everything’s sorted
– all your sponsorship money automatically
gets sent to us, so you don’t have to
do anything.
With cash, cheques or anything else, simply
bank the money and then:
• Send a cheque payable to Alzheimer’s
Society to the address on the next page, or
• Ring us on XXXX XXX XXX and pay by credit
or debit card.
If you’re not using a JustGiving fundraising
page, use your sponsorship form which will be
posted to you in your fundraising pack along
with your Memory Walk t-shirt.

WHO ARE YOU
WALKING FOR?
Here’s a handy sign
you can print out, fill in,
wear and share.
How do I fill it in?
If you’re walking for a particular person,
write their name, perhaps a short
message about them, or better still,
attach a photo. And if you’re simply
walking for the cause, write ‘I’m walking
for a world without dementia’.
How can I use it?
Attach one to your Memory Walk
t-shirt on the day. Stick one up in your
window at home. Or use it when you’re
fundraising. Just get it out there to
spread the word.
I’M WALKING FOR
#MemoryWalk
Memory Walk ®

Good luck with your fundraising. See you in September!
We hope this guide has given you lots of ideas and inspiration.
If you have a question for us on anything we’ve covered, get
in touch and we’ll do our best to help.
Contact the Memory Walk Team
0300 330 54 52 (9am – 5pm)
memorywalk@alzheimers.org.uk
facebook.com/alzheimerssocietyuk
twitter.com/alzheimerssoc
Write to us at
Memory Walk Team
Alzheimer’s Society
Devon House
58 St. Katherine’s Way
London
E1W 1LB
Memory Walk ®
Alzheimer’s Society operates in England, Wales and Northern Ireland. Registered charity no.296645
Together Alzheimer’s Society and Alzheimer Scotland work to support families affected by dementia throughout the UK. Alzheimer’s Society operates
in England Wales and Northern Ireland, registered charity no. 296645, Alzheimer Scotland is a registered charity in Scotland, number (SC022315).