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Apr 2011 - Royal Enfield

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the enfield family gear check keep riding DIY<br />

april - june <strong>2011</strong><br />

www.royalenfield.com<br />

Tour of<br />

Rann<br />

of Kutch<br />

Himalayan<br />

Odyssey <strong>2011</strong><br />

+ One Ride! one love!<br />

+ GULF BIKE EXPO<br />

+ <strong>Royal</strong> way around<br />

marketing newsletter


kick start<br />

Hi Friends,<br />

After a great 5 year stint here at the <strong>Royal</strong> <strong>Enfield</strong>, it gives me<br />

immense pleasure in writing to fellow bulleteers who adore<br />

this brand in much the same way as India adores Sachin<br />

Tendulkar or Chennai worships our own “Superstar”<br />

Rajnikanth. Over the years we’ve seen the brand evolve, grow, redefine<br />

itself and appeal to people with a vigour that keeps getting stronger by<br />

the day.<br />

Being a part of the first ever <strong>Royal</strong> <strong>Enfield</strong> “One Ride”, I rode with<br />

a sizeable group of <strong>Royal</strong> <strong>Enfield</strong> riders recently to Mahabalipuram<br />

and back to Chennai. I came away with a feeling that is frankly<br />

beyond description. This got me thinking on what makes this brand<br />

stay relevant to so many people from different walks of life. More<br />

importantly, I dwelt on the factors that are instrumental in delivering<br />

such a dream bike to thousands of Bulletteers across the world.<br />

In these eventful years, we have seen so many positive developments<br />

at <strong>Royal</strong> <strong>Enfield</strong> - a consistent growth in volume and financial stability,<br />

increased focus on quality, creation of company run Brand Stores in<br />

10 locations, the smooth and successful transition to a new engine<br />

platform, fresh new talents joining our family as employees, suppliers<br />

and dealers, the blazing performance of the new Classics across the<br />

world, dealers presenting themselves to the market with renewed<br />

“josh” and the list goes on and on.<br />

Here I come back to my question<br />

as to what has made this success<br />

possible. Our success is mainly driven<br />

by individual departments and their<br />

functions integrated together which<br />

has given us the momentum to keep<br />

moving forward all the time. In other<br />

words, progress has been driven by 2<br />

locomotives - people and processes.<br />

For someone who’s been around the<br />

block in the automobile industry, the<br />

situation at <strong>Royal</strong> <strong>Enfield</strong> was quite<br />

a revelation. On one hand you get to<br />

see veterans of 25 years of experience<br />

and more, who could probably work<br />

blindfolded with ease and still creates<br />

the masterpiece. On the other hand,<br />

you see energetic youngsters raring<br />

to be as proficient as the veterans.<br />

Visit any department or just walk<br />

through the vehicle assembly, engine<br />

assembly, plating shop or the painting<br />

shops and you would feel the unique<br />

power of new and old co-existing<br />

to nurture the legend that is <strong>Royal</strong><br />

<strong>Enfield</strong>. As we grow in volumes and<br />

spread, we will grow better, share<br />

more and learn more – of this, I am<br />

very confident.<br />

With great growth comes the great<br />

responsibility of improving on our<br />

processes to keep the wheels moving<br />

smoothly towards the ambitious<br />

goals we have set for ourselves.<br />

We have to constantly keep our systems and processes abreast of<br />

requirements in all areas, be it design & development, scheduling<br />

& procurement, manufacturing & assembly or sales & service. The<br />

disciplined SAP usage and constant improvement of the processes<br />

have been instrumental in seamlessly absorbing a huge volume<br />

increase across the board in all functions. To give a ready example the<br />

RTGS implementation across all dealers has made the entire order<br />

and payment cycle faster, reliable and more dynamic. Our dealers<br />

would surely appreciate the speed of response on fronts like warranty<br />

settlement and periodic reconciliation of accounts etc.<br />

We will continuously keep updating our systems for future<br />

requirements also - the first step being up-gradation of the current<br />

SAP platform to the ECC 6.0 interfacing with a robust Dealer<br />

Management System. Consequently most of our business processes<br />

are being reviewed and reformed to suit our future needs.<br />

I sign off for now with the pride of having been a part of a glorious<br />

phase in <strong>Royal</strong> <strong>Enfield</strong>’s history and the excitement to face an equally<br />

bright future ahead. Being a ‘born again biker,’ I am sure I’ll catch up<br />

with some of you on rides soon. Till then, all the best and keep the beat<br />

going………………<br />

— K Ramesh,<br />

Vice President – Finance & Business Process<br />

If you would like to contribute to The BEAT email us at schavan@royalenfield.com e d i t o r i a l t e a m Shaji Koshy, Sachin Chavan, Praveen P Sathaye<br />

2


upcoming rides<br />

The<br />

itinerary<br />

June 25 - JULY 10 <strong>2011</strong>,<br />

16 days<br />

Take the High-Way!<br />

Delhi • Chandigarh • Manali<br />

• Keylong • Sarchu • Leh<br />

• Nubra • sakthi • Debring<br />

• Keylong • Kaza • kalpa<br />

• Narkanda • parwanoo<br />

• Delhi<br />

Its back! - The biggest,<br />

toughest, highest and<br />

the most fun-filled<br />

ride above sea level,<br />

now in its eighth edition is<br />

back again to give all <strong>Royal</strong><br />

<strong>Enfield</strong> riders a chance to<br />

have the trip of a lifetime<br />

riding to the top of the<br />

world. Keeping in line with<br />

the tradition of promoting<br />

leisure and adventure<br />

motorcycling culture across<br />

the country, <strong>Royal</strong> <strong>Enfield</strong><br />

brings the Himalayan<br />

Odyssey <strong>2011</strong>, a ’trip’ of<br />

adventure riding across the<br />

rugged and treacherous<br />

landscapes of the Himalayas<br />

including a ride to the<br />

legendary Khardung La pass.<br />

Ladakh literally means<br />

the Land of the Passes. This<br />

Holy Grail of motorcycling<br />

roads famed world-wide<br />

will take you through three<br />

mountain ranges and many<br />

passes to a dizzying 18,380<br />

feet high at Khardung La<br />

and a 40-km off-road ride<br />

through a high altitude<br />

desert at the Moré Plains.<br />

Rich in natural beauty, the<br />

landscape in its silence,<br />

emptiness and unbelievable<br />

vastness is breathtaking.<br />

As it enters its 8th edition<br />

of successful running, the<br />

annual tradition of the <strong>Royal</strong><br />

<strong>Enfield</strong> Himalayan Odyssey<br />

today has proved itself<br />

to be revered as a ritual<br />

of ultimate adventurous<br />

motorcycling.<br />

This ride has always been<br />

considered as an exalting<br />

pilgrimage to the Mecca of<br />

endurance motorcycling, the<br />

mighty Himalayas, Ladakh<br />

region in particular. It is this<br />

ride from Delhi to Ladakh<br />

and back that <strong>Royal</strong> <strong>Enfield</strong><br />

Riders undertake every year<br />

which is often considered<br />

as an achievement by many<br />

a motorcyclist. The bikers<br />

who choose to embark on<br />

this adventure trip are not<br />

just guided to understand<br />

the perils of rough weather,<br />

rugged terrain laden with<br />

gravel and boulders but<br />

also taught how to make<br />

use of their understanding<br />

and negotiate and tame this<br />

difficult and treacherous<br />

route.<br />

It is this ability that the<br />

riders develop during the<br />

course of the ride that<br />

makes these able bodied<br />

men (and women) ride on<br />

together, Covering each<br />

sector of this extraordinary<br />

adventure with panache and<br />

confidence.<br />

The adventure run begins<br />

from 25th June <strong>2011</strong> and<br />

goes on till 10th July <strong>2011</strong><br />

Details of the same could<br />

be had on our website at the<br />

following link: http://www.<br />

royalenfield.com/company/<br />

events/himalayan-odyssey-<br />

<strong>2011</strong>/himalayan-odyssey-<br />

<strong>2011</strong>_.aspx<br />

You can read about<br />

last year’s adventure<br />

on the following link:<br />

http://www.royalenfield.<br />

com/company/events/<br />

himalayanodyssey/2010/<br />

hostory.aspx<br />

3


one ride<br />

The<br />

itinerary<br />

Aug 14 – Aug 20, <strong>2011</strong>,<br />

7 days<br />

Mumbai • Srivardhan<br />

• Panchgani • Guhagar<br />

• Panhala • Malwan<br />

• Amboli • Vagator<br />

Romance the Rains<br />

<strong>Royal</strong> <strong>Enfield</strong> takes<br />

a memorable trip<br />

down the legendary<br />

Mumbai-<br />

Goa highway, the NH 17,<br />

a road which has been a<br />

scenic backdrop for many<br />

a Bollywood blockbuster.<br />

However, this trip is with a<br />

slight twist as we explore the<br />

area surrounding the NH 17<br />

riding along yet-unknown<br />

beaches while trying out<br />

delicious coastal cuisine, to<br />

taking a walk in the clouds<br />

in the Western Ghats and<br />

riding through mist. Also get<br />

a chance to ride through the<br />

legendary Valley of Flowers<br />

of Maharashtra before finally<br />

ending up in tranquil Goa. We<br />

shall have the rain gods for<br />

company which makes this<br />

ride not only more challenging<br />

but much more enjoyable as<br />

you romance the rains. We<br />

encourage you to enjoy the<br />

romantic and adventurous side<br />

of this ride as a couple and gear<br />

up to have an experience of a<br />

lifetime. While the main theme<br />

is an exhilarating experience,<br />

the underlying emphasis is also<br />

on safety in every aspect of the<br />

ride. <strong>Royal</strong> <strong>Enfield</strong> provides<br />

service and medical back up to<br />

provide confidence not just to<br />

the first time participants but<br />

also to their friends and family.<br />

The Tour of NH 17 has expert<br />

and experienced pilots to guide<br />

the group in various areas of<br />

bike riding and coping with the<br />

weather and terrain.<br />

The Adventure run begins<br />

from 14th August <strong>2011</strong> and<br />

goes on till 20th August <strong>2011</strong><br />

Details of the same could<br />

be had on our website at the<br />

following link:<br />

http://www.royalenfield.<br />

com/company/events/<br />

tourofnh17/tourofnh17.aspx<br />

You can read about last<br />

year’s adventure on the<br />

following link:<br />

http://www.royalenfield.<br />

com/company/events/<br />

tourofnh17/tour-of-nh-17.aspx<br />

4


Classic Chrome & Bullet 500 Launched<br />

<strong>Royal</strong> <strong>Enfield</strong>’s new CEO Dr Venki Padmanabham unveiled 2 new models for <strong>2011</strong> at the New York Motorcycle<br />

Show held during 20 - 22 January <strong>2011</strong>. These two models are as follows:<br />

NEWS<br />

<strong>Royal</strong> <strong>Enfield</strong> Bullet 500: The Bullet 500 is the culmination of over 8<br />

decades of legacy, of the longest running model in continuous production.<br />

Since 1932 the Bullet has mesmerized thousands all over the world with its<br />

unique styling and one of its kind feel of ride feel. The Bullet 500 is a seamless<br />

pairing of the majestic Bullet styling, performance and reliability with<br />

the new technology elements like the Electronic Fuel Injection synergized<br />

seamlessly with the period styling. The Bullet 500 is all about romancing<br />

with history on today’s terms.<br />

<strong>Royal</strong> <strong>Enfield</strong> Classic Chrome: The <strong>Royal</strong> <strong>Enfield</strong> Classic Chrome is<br />

based on the Classic 500 with a rather generous dose of chrome on it. Like<br />

the Classic 500, the new Classic Chrome retains the quintessential classic<br />

British styling of the 1950s: simple, harmonious, well proportioned. The<br />

Chrome sports a seat with a leather finish and adds to the visual appeal<br />

of the motorcycle.. Built of old-fashioned metal, in clean elegant lines of<br />

Chrome combined with <strong>Royal</strong> Maroon the design of the <strong>Royal</strong> <strong>Enfield</strong> Classic<br />

Chrome is a tribute to the retro look of post war British motorcycles.<br />

Jay Leno rides a <strong>Royal</strong> <strong>Enfield</strong><br />

Jay Leno popular star of “The<br />

Tonight Show” and “Jay Leno’s<br />

Garage” picked out a brand new<br />

Fuel Injected Black <strong>Royal</strong> <strong>Enfield</strong><br />

Bullet Electra Deluxe to add to<br />

his collection. Mr.. Leno’s new<br />

motorcycle was delivered by Mike<br />

Francovich representing <strong>Royal</strong><br />

<strong>Enfield</strong> in Los Angeles. Mr. Leno<br />

and Mike’s father were friends and<br />

shared the car collecting hobby. A<br />

whole segment about the <strong>Royal</strong><br />

<strong>Enfield</strong> for “Jay Leno’s garage” was<br />

shot on Saturday <strong>Apr</strong>il 30, <strong>2011</strong>. The<br />

episode highlighted the three bikes<br />

during the show. Mr. Leno’s Black<br />

Bullet Electra Deluxe, a Black Bullet<br />

Electra with a Cozy sidecar attached<br />

(also make in India) and the<br />

ever popular Teal Green Classic 500.<br />

Mr. Leno talked about the history<br />

of <strong>Royal</strong> <strong>Enfield</strong> and then pointed<br />

out the feature of the new UCE/EFI<br />

bikes. He was very well informed<br />

about <strong>Royal</strong> <strong>Enfield</strong> and the UCE/EFI<br />

bikes when he came to the studio.<br />

He observed the features and benefits<br />

of each model and sat in the<br />

sidecar and spoke a bit about it.<br />

Jay Leno is the most popular<br />

night time TV host in America. His<br />

show is “The Tonight Show”. He is<br />

an Actor who rose to become the<br />

host of this very popular show. He<br />

is a avid automobile and motorcycle<br />

collector. He is adamant that he<br />

does not collect vehicles as museum<br />

pieces but rather as part of a collection<br />

to be used. He drives and rides<br />

all of his vehicles and is often times<br />

seen on the streets of Southern<br />

California driving one of his collection.<br />

he is an eclectic collector and<br />

has everything from early 1900’s<br />

steam and electric powered cars to<br />

turbine cars and motorcycles. He<br />

also had a widely popular internet<br />

show called “Jay Leno’s Garage”. It<br />

is this show that we will be featured<br />

on. We should be on in about two<br />

weeks. One nice thing is that the<br />

show stays on line indefinitely.<br />

5


ONE Ride<br />

One Thought;<br />

One Feeling;<br />

One love for the<br />

<strong>Royal</strong> <strong>Enfield</strong>.<br />

Starting <strong>2011</strong> the FIRST Sunday of <strong>Apr</strong>il came to be celebrated as<br />

the ONE RIDE day where <strong>Royal</strong> <strong>Enfield</strong> owners all over the world<br />

were encouraged to take their motorcycles out and ride. This year the<br />

ONE RIDE took place on the 3rd of <strong>Apr</strong>il and was celebrated across<br />

the world. This celebration is in line with <strong>Royal</strong> <strong>Enfield</strong>’s philosophy<br />

of promoting the adventure and leisure riding under its 'keep riding'<br />

initiative.<br />

Although each rider could have his or her own individual 'One Ride'<br />

<strong>Royal</strong> <strong>Enfield</strong> encouraged them to either start the ride from any of<br />

their Brand Stores/Dealership/Distributor or Service stations or end<br />

at them for an easy count. Special ONE RIDE commemorative stickers<br />

and cloth patches were distributed amongst the riders who proudly<br />

adorned their bikes, helmets and jackets with these memorabilia.<br />

Even if the riders were not able to join any of the ONE RIDE celebrations<br />

they were inspired to still take out their beloved <strong>Royal</strong> <strong>Enfield</strong><br />

on this day and show the chrome and the polished tank some sunlight<br />

and ride.<br />

This was a ride for camaraderie and unity where the roads came<br />

alive with the distinct thump of <strong>Royal</strong> <strong>Enfield</strong> machines. The event<br />

became big with the support of all riders and enthusiasts who came<br />

forward and joined in the celebrations.<br />

Perhaps one of the largest celebrations of the ONE RIDE was on<br />

home ground in Chennai. Over 140 bikers assembled at the Besant<br />

Nagar beach to celebrate the ONE RIDE.<br />

This ride was to start from Besant Nagar<br />

to Mahabalipuram and then to ‘The Farm’<br />

a resort on the OMR where riders were<br />

treated to some good off-roading fun. A<br />

scrumptious breakfast and loads of chit<br />

chat session later all the riders dispersed<br />

for home. Live tweets were done during<br />

the ride from our official channel as well as some enthusiasts who were<br />

there on the ride. The CEO of <strong>Royal</strong> <strong>Enfield</strong> Dr Venki Padmanabham was<br />

one of the prominent riders in the group.<br />

Confirmed reports of the ONE RIDE from many other locations<br />

across the country started pouring in throughout the day and kept<br />

coming till the next few days. Major rides happened at places like<br />

Ambala, Gurgaon, Delhi, Jaipur, Bikaner, Udaipur, Chandigarh, Agra,<br />

Lucknow, Muzzafarpur, Patna, Allahabad, Deoria, Kolkata, Hyderabad,<br />

Ranchi, Vizag, Bangalore, Mangalore, Mysore, Madikeri, Cochin, Kottayam,<br />

Nasik, Indore, Bhopal, Kolhapur and Goa.<br />

Mumbai Pune witnessed one of the largest gatherings of people<br />

as 150 odd riders ride from Mumbai, Nerul and Pune to meet up at<br />

Lonavla for a brunch session at a motoring theme Cafe. Live tweets<br />

were done from the ride be an enthusiast who went along.<br />

One Ride<br />

in Korea<br />

One Ride in UAE<br />

One Ride in Chennai<br />

One Ride in Chennai<br />

Internationally the ONE RIDE was also celebrated and riders<br />

rode out at following locations. Photographs and live tweets<br />

were sent in from some of these locations also Australia,<br />

Korea, Japan, Nepal, Dubai, Luxembourg, Spain, UK,<br />

Argentina and USA. At last count the total number of riders<br />

who celebrated this day across the world could easily run<br />

into 4000 plus.<br />

6


one ride<br />

One Ride in Japan<br />

One Ride in Athirapally<br />

One Ride in Spain<br />

One Ride in Argentina<br />

One Ride in Argentina<br />

One Ride in Argentina<br />

One Ride in Ambala<br />

One Ride in Goa<br />

One Ride in Delhi<br />

One Ride in Nepal<br />

7


NEWS<br />

International<br />

Parkour Experts<br />

Andy Day and Thomas Couetdic the two International Parkour Experts<br />

who had come down on a tour of India came to Chennai as part of their<br />

endeavour to spread the culture of Parkour visited us during their stay in<br />

Chennai. They then<br />

toured all over India on<br />

2 <strong>Royal</strong> <strong>Enfield</strong> Classic<br />

500 motorcycles which<br />

were loaned to them<br />

by <strong>Royal</strong> <strong>Enfield</strong> as<br />

a good will gesture.<br />

Their journey took them<br />

around Karnataka, Tamil<br />

Nadu, Maharashtra,<br />

Gujarat, Rajasthan and<br />

all the way till Rishikesh<br />

and Varanasi where the<br />

journey ended and they<br />

handed over the bikes<br />

to us. It was a great<br />

please for us also be<br />

part of their adventure<br />

across India promoting<br />

and educating people<br />

on adventure sports and<br />

parkour in particular.<br />

Here are a few glimpses<br />

from their epic journeys.<br />

RM East<br />

Ride<br />

In January the Kolkata based<br />

<strong>Royal</strong> <strong>Enfield</strong> Club, Eastern Bulls<br />

organised an event called the<br />

RM East. A lot of <strong>Royal</strong> <strong>Enfield</strong><br />

clubs and riders came for this<br />

event. <strong>Royal</strong> <strong>Enfield</strong> staffers also<br />

attended this event by riding<br />

down from Chennai to Kolkata.<br />

8


NEWS<br />

<strong>Royal</strong> <strong>Enfield</strong>'s Newest Facilities<br />

New dealerships were recently<br />

added to the ever growing <strong>Royal</strong><br />

<strong>Enfield</strong> network.<br />

1 Gautam Motors,<br />

Muzaffarpur: Bihar<br />

2 Newaskar Automobiles,<br />

Ahmednagar: Maharastra<br />

3 S R Motors,<br />

Thane: Maharastra<br />

TOP 10<br />

Dealers<br />

JAN '11 - MAR '11<br />

Dhone Automobiles<br />

Pune<br />

1<br />

H.S.R.Services<br />

Bangalore<br />

Soniya Motors Pvt. Limited<br />

Mumbai<br />

2 3<br />

Awards for <strong>Royal</strong> <strong>Enfield</strong><br />

Best Brand: <strong>Royal</strong> <strong>Enfield</strong> was awarded the Best Brand ​<strong>2011</strong> in 2<br />

wheelers by Auto India. Incidentally this award has been given to us for a<br />

3rd time in a row. Additionally <strong>Royal</strong> <strong>Enfield</strong> also climbed 7 places from last<br />

year’s 9th position to this year’s 2nd position in terms of Best Styling in 2<br />

wheelers. Kudos to our styling team for their work on the <strong>Royal</strong> <strong>Enfield</strong> Classic<br />

motorcycles which has significantly contributed to this achievement<br />

Power Brand: <strong>Royal</strong> <strong>Enfield</strong> was bestowed with the honour of being<br />

a ‘Power Brand’ by Planman Consulting for the year 2010 – <strong>2011</strong>. This<br />

listing has been based on a perception based survey conducted by ICMR<br />

along with the IIPM think tank.<br />

The parameters are based on the<br />

high recall value, brand awareness,<br />

brand image/perception,<br />

brand performance and<br />

brand association. 1500<br />

brands were selected<br />

from amongst 40,000<br />

across the world and<br />

the survey<br />

was conducted<br />

amongst 10,000<br />

respondents based on the parameters of brand<br />

awareness and brand preference across<br />

several cities in India. The additional 9 factors<br />

which contributed to the selection as a<br />

‘Power brand’ were trust, sustainability, image,<br />

awareness, effectiveness, perception,<br />

aspiration, loyalty and positioning.<br />

<strong>Royal</strong> Motors<br />

Ambala<br />

Manmohan Auto Stores<br />

Chandigarh<br />

Teknik Motors<br />

Bangalore<br />

Jaycee Motors Corporation<br />

Amritsar<br />

Ess Aar Motors<br />

New Delhi<br />

Amar Auto<br />

New Delhi<br />

South Delhi Motorcycles<br />

New Delhi<br />

9


motor show<br />

Bikes Lined up at the Motor Show.<br />

Bikes and Merchandise on display<br />

Dignitaries from the Arab<br />

world admiring the bikes<br />

Gulf Bike Expo<br />

<strong>Royal</strong> <strong>Enfield</strong> sidecar Combo on display<br />

The 2 Bikes<br />

which won the<br />

best customised<br />

European<br />

category trophy<br />

Gulf Bike Expo<br />

<strong>2011</strong> was part<br />

of the Gulf Bike<br />

Week and is the<br />

Middle East’s only dedicated<br />

Bike Festival that showcases<br />

the very latest in bikes, off<br />

road and all terrain vehicles,<br />

apparel, accessories, customdesigned<br />

bikes and motorcyclerelated<br />

products as well major<br />

international lifestyle brands<br />

from Europe, the USA and<br />

Asia.<br />

The Gulf Bike Expo held<br />

in Dubai in February <strong>2011</strong>,<br />

attracted over 30,000<br />

enthusiasts plus 1000 people<br />

from the Media. This was<br />

the largest Bike and Off<br />

Road Festival anywhere in<br />

the Middle East. The show<br />

had prominent Motorcycle<br />

manufacturers and other<br />

accessory exhibitors displaying<br />

their products. <strong>Royal</strong> <strong>Enfield</strong><br />

Participated in the Bike Expo<br />

for the second consecutive<br />

year backed by the purchase<br />

potential in Dubai.<br />

<strong>Royal</strong> <strong>Enfield</strong><br />

officially launched<br />

the Classic Chrome<br />

and the Bullet 500<br />

models for this<br />

region in the Expo with the<br />

media snapping every moment<br />

of the launch.<br />

<strong>Royal</strong> <strong>Enfield</strong> had one<br />

open stall and a semi-closed<br />

stall which showcased the<br />

Classic range of motorcycles<br />

apart from the Café-racer<br />

customised version by the<br />

Dubai Distributor Classic<br />

Motorcycle LLC. The Open<br />

booth also featured<br />

a prominent<br />

sidecar combo on a 500cc<br />

<strong>Royal</strong> <strong>Enfield</strong> along with<br />

the Customised motorcycle<br />

models from the distributor.<br />

<strong>Royal</strong> <strong>Enfield</strong> rider group<br />

of Dubai participated in the<br />

rally and drew the attention<br />

of the visitors for the unique<br />

looks and sound compared to<br />

the other prominent brands.<br />

The visitors were amazed to<br />

see the unique combination<br />

of our motorcycles with the<br />

Classic Retro appeal and style<br />

combined with the modern<br />

technology. <strong>Royal</strong> <strong>Enfield</strong><br />

also Stole the limelight by<br />

winning the first and the<br />

second trophies for the<br />

‘Best Customised European<br />

Category’. The award winning<br />

customised bikes impressed<br />

everyone for their nuance looks<br />

and the retro appeal.<br />

10


contest<br />

photo by makarand udavanT<br />

Republic Day Ride<br />

In the month of February on our Facebook fan page we<br />

had a contest for the best photograph of a <strong>Royal</strong> <strong>Enfield</strong><br />

Republic Day ride. The three shutterbugs who won<br />

a T- Shirt each from <strong>Royal</strong> <strong>Enfield</strong> were Riddhi Rathi<br />

from Mumbai, Sherman Nazareth from Mumbai and<br />

Makarand Udavant from Nasik.<br />

photo by sherman nazareth<br />

photo by riddhi rathi<br />

We are having more such contests on our social media platforms. Watch out for them. Participate and win cool <strong>Royal</strong> <strong>Enfield</strong> merchandise<br />

Inked for Life<br />

Vaibhav Roy<br />

Aarti Samant<br />

Vaibhav Roy<br />

Amit Jambotkar<br />

Amit Jambotkar<br />

Sameer Saxena<br />

<strong>Royal</strong> <strong>Enfield</strong> enthusiasts across India<br />

showed off their tattoos as we looked<br />

for some of the best <strong>Royal</strong> <strong>Enfield</strong><br />

marks through our Social media sites.<br />

We came across some interesting ones<br />

which deserved not just a mention but<br />

also won their owners some goodies<br />

from <strong>Royal</strong> <strong>Enfield</strong>. Theses tattoos<br />

definitely do make an impression and<br />

carry a theme too. Some depicted their<br />

lifestyle on the <strong>Royal</strong> <strong>Enfield</strong> while<br />

some just depicted their machines<br />

and their affiliation to the Brand. The<br />

notable winners were Vaibhav Roy from<br />

Goa, Amit Jambotkar, Aarti Samant and<br />

Sameer Saxena from Mumbai<br />

11


one ride<br />

Follow the Leader!<br />

Two become One<br />

on the ONE RIDE<br />

One Ride! One Love…<br />

<strong>Royal</strong> <strong>Enfield</strong>!<br />

t e x t & p h o t o g r a p h s : r u t a v i me h t a<br />

Need I say more? Well,<br />

<strong>Royal</strong> <strong>Enfield</strong> is and will<br />

always be the dream<br />

bike of every biker in<br />

India, no matter which<br />

bike he is currently riding, he would always<br />

aspire and die to be a “One Rider” on a <strong>Royal</strong><br />

<strong>Enfield</strong>. I can’t help but hum to the tune of<br />

a very popular jingle which was one of the<br />

classic advertisements for <strong>Royal</strong> <strong>Enfield</strong>,<br />

‘Yeh Bullet meri jaan, Manzilon ka Nishaan’<br />

truly, with that heartening spirit all the <strong>Royal</strong><br />

<strong>Enfield</strong> Lovers from Mumbai, Navi Mumbai<br />

got together for a journey to the destination<br />

that would not only give them a feeling of joy<br />

but all the people watching on the road a true<br />

sense of cataclysmic awe. The “One Ride” was<br />

a ride for camaraderie and unity where the<br />

roads came alive with the distinct thump of<br />

<strong>Royal</strong> <strong>Enfield</strong> machine. With over 155 <strong>Royal</strong><br />

<strong>Enfield</strong> Bikes at their helm, hitting the streets<br />

together, one can’t just sit back to watch<br />

them take the roads. I’m sure each and every<br />

passerby must have been dying to be part of<br />

the ride. Out of the 155 <strong>Royal</strong> <strong>Enfield</strong> Bikes 75<br />

were from Navi Mumbai.<br />

3rd <strong>Apr</strong>il, <strong>2011</strong> was celebrated as <strong>Royal</strong><br />

<strong>Enfield</strong> ‘One Ride’ day across the world<br />

where people took their respective <strong>Royal</strong><br />

<strong>Enfield</strong>s on the road and gave the onlookers<br />

a sight of <strong>Royal</strong> <strong>Enfield</strong> love. <strong>Royal</strong> <strong>Enfield</strong><br />

has proclaimed that this year henceforth, the<br />

first Sunday of <strong>Apr</strong>il shall be celebrated as the<br />

‘One Ride’ day.<br />

A lot of folks from Mumbai and Navi<br />

Mumbai came together with the <strong>Royal</strong> <strong>Enfield</strong><br />

spirit and spent the day at the starting point<br />

at Nerul <strong>Royal</strong> <strong>Enfield</strong> Showroom and ended<br />

their sojourn at the Big Wheels Motoring<br />

Café near Pune. For those who already know<br />

this place, this had to be the perfect spot to<br />

end the One Ride; for those who don’t, well<br />

you can call this the heaven of bikers; one that<br />

most of them would always love to check into.<br />

Indeed, couldn’t ask for a better destination<br />

than this place to end the “One Ride”.<br />

The One Ride event in Mumbai was<br />

Initiated and organized by Mr. Nitin Chawla<br />

12


one ride<br />

Line Up outside<br />

Nerul Brand Stores<br />

Off to Lonavla<br />

Line Up outside Big<br />

Wheels Motoring<br />

the Navi Mumbai <strong>Royal</strong> <strong>Enfield</strong> Brand store<br />

manager and S.S Ghisad, Regional Manager<br />

for service support. Nitin along with the senior<br />

riders from Navi Mumbai, like Suresh Nair<br />

(celebrating his 356th ride),Manish Sharma,<br />

Ajit Matre, Steven Miranda, Akash Agrawal<br />

,Vikram, Ronak Wadhwani, and Manan<br />

Patel made the Ride quite a comfortable<br />

and good experience for all 155 Riders. They<br />

also ensured providing clear instructions/<br />

guidance to avoid any complications on roads<br />

or breakdowns. To make each <strong>Royal</strong> <strong>Enfield</strong><br />

owner special, the event was photographed<br />

by me .<br />

“One Ride” was formally flagged off from<br />

Palm Beach road where the Bandra Riders<br />

also joined in and rode along with the Navi<br />

Mumbai riders till the final destination,<br />

showing off their chrome and the polished<br />

tank in the bright sunlight. It was certainly a<br />

day to cherish and from this year onwards, a<br />

tradition had begun and all the riders looked<br />

forward to celebrate this as a fest each and<br />

every year.<br />

Highway riders<br />

2 better than 1<br />

on the ONE RIDE<br />

Flying colours<br />

13


tour of rok<br />

<strong>Royal</strong> <strong>Enfield</strong><br />

Tour of Rann of Kutch<br />

March <strong>2011</strong> –<br />

Ahmedabad - The riders<br />

started pouring in<br />

one by one as the bike<br />

12th<br />

/riding gear scrutiny<br />

started, and briefing happened. The riders<br />

got to know each other and exchanged<br />

points and expectations from the ride.<br />

The Next day 13th March <strong>2011</strong> the twenty<br />

six riders took off on their epic journey after<br />

they were flagged off by Mr. Amitabh<br />

Pathak, Commissioner of Police, Ahmedabad,<br />

from Acropolis Mall, S.G. Highway<br />

Ahmedabad. A large crowd had gathered<br />

to cheer the riders as they embarked on this<br />

adventure. Ahmedabad is reckoned as the<br />

cultural capital of Gujarat and sets an example<br />

to many other cities and towns this<br />

side of the country, thus making it the obvious<br />

choice for the flag off. With this event<br />

the culturally rich city known for the art<br />

and craft and culinary delights woke up to<br />

its adventurous side. The riders were given<br />

an escort by the police vehicles till the outskirts<br />

of Ahmedabad and it definitely was<br />

an impressive sight for the people around.<br />

After the first regroup they headed towards<br />

Zainabad and reached later in the<br />

afternoon. After a short nap the riders rode<br />

through a sandy track, which also gave<br />

some much needed practice to novice riders;<br />

to a nearby lake to watch the migratory<br />

birds, . The next day 14th of March the<br />

14<br />

The Flag off from Ahmedabad<br />

Map of the Rann<br />

group rode out from Zainabad and hit the<br />

little Rann of Kutch. After entering the vast<br />

desolate landscape the riders couldn’t hold<br />

themselves back and enjoyed it to its fullest<br />

extent running wide in the vastness. The<br />

terrain was also quite harsh as was evident<br />

by the 4 – 5 punctures they suffered by the<br />

end of the day but it was all worth the experience.<br />

The day ended at Dholavira where<br />

the team rested for the day and could see<br />

the great vast white rann right in front of<br />

their eyes. They prepared themselves for<br />

tackling the great white rann the next day.<br />

15th March was the day the Riders ventured<br />

into the great white Rann. Riding


tour of rok<br />

Together we ride<br />

Crossing the Tropic<br />

Great White Rann<br />

15


tour of rok<br />

A Border Outpost watches<br />

over the Rann<br />

Raider of the ROK<br />

Camels for company<br />

Its the ‘JOSH’ that counts<br />

over sandy and rocky trails the riders went<br />

through the two border outposts at Machhi<br />

and Karni which are areas quite secluded<br />

from regular civilization. Reaching the<br />

Greater Rann, the riders were in for a shock<br />

as they realized that the Greater Rann was<br />

still wet and flooded. The BSF commandant<br />

confirmed that late rains in February<br />

and a broken dam on the other side of the<br />

border was the cause of it. However the ride<br />

through the trails to Karni and Mucchi was<br />

any off roaders dream and more than made<br />

up for the disappointment. In the evening<br />

they visited the 4000 year old Harappan<br />

civilization near Dholavira before calling it<br />

a day. 16th March was a long day and the<br />

riders covered approximately 300+ kms out<br />

from Dholavira to Hodka.<br />

They stopped at the Bhuj dealership<br />

where a traditional gala welcome was organized<br />

by the local team. The day ended<br />

at the serene Shaam E Sarhad resort at<br />

18<br />

Hodka, after a night ride out into the White<br />

Desert which fortunately was dry. 17th saw<br />

the riders heading all the way to the India<br />

Bridge and then further on to the BSF operated<br />

old sardar post. Located right on the<br />

border the Old Sardar post is the site where<br />

a memorable battle was fought by the CRPF<br />

in 1965. To reach the post the bikers had to<br />

go ride on surface which was more of an<br />

off-road trail than tarmac roads. The temperature<br />

in the Rann at this time of year<br />

had started to rise already and as per the<br />

riders it was very hot. Riding 300 kms on<br />

this day was definitely exhausting but the<br />

adventure made it seem exhilarating and a<br />

test of endurance. On the return the riders<br />

rode up to Kala dungar to have a magnificent<br />

view of the sunset over the rann. They<br />

spotted some wild jackals on the horizon<br />

as the wildlife of the rann started getting<br />

alive with the fading twilight. After the<br />

sunset they headed straight to the resort.<br />

18th March was the penultimate day of the<br />

tour and perhaps ended up being the longest<br />

day of the whole journey. The riders on<br />

their <strong>Royal</strong> <strong>Enfield</strong> motorcycles left from<br />

Hodka and since they did not get the necessary<br />

permissions to cross the little Rann<br />

again they had to take the highway all the<br />

way back to Zainabad.<br />

The weather was hot and the strong crosswinds<br />

on the long 400 kms marked the end<br />

of one of the most awesome adventures for<br />

the year. After a small party for all the riders<br />

where they shared stories of the individual<br />

adventures they had during the ride and<br />

how they bonded over the motorcycles they<br />

called it a day. The next day on 19th March<br />

the day started off with the riders slowly<br />

getting to realise that this was perhaps<br />

the last day of their adventure. No one really<br />

wanted to head back to civilization but<br />

then they shook off the after-effects of the<br />

night’s party and geared up for the last 120<br />

odd kilometre ride back from Zainabad to<br />

Ahemedabad. The sleepy town of Ahemedabad<br />

was woken up to the sound of over 2<br />

dozen thumping royal enfield machines<br />

as the riders rode into the city and headed<br />

straight to their finish point. Getting off the<br />

bike they were exhilarated and recollected<br />

each and every moment of their adventurous<br />

ride as they dusted their jackets and fi-


tour of rok<br />

Climbing to the highest<br />

point in the Rann<br />

19


DIY<br />

One of the most common problems we face while<br />

riding out on the roads are punctures. And in such<br />

a case dragging the bike with a deflated tyre to<br />

the closest puncture shop may not be the most<br />

feasible idea. Better would be to remove the<br />

wheel and take the same to the puncture repair<br />

shop. Following are the instructions for removing<br />

DIYthe rear and front wheel of the bikes.<br />

➜ Keep the motorcycle<br />

on the main<br />

(centre) Stand and<br />

place a flat piece of<br />

stone/tile/wood under<br />

the stand to ensure<br />

the front tyre is off the<br />

ground. Rotate the tyre<br />

and check tyre surface<br />

for metal burrs, nails<br />

or other objects<br />

embedded which<br />

may have caused the<br />

puncture. be careful<br />

while inspecting with<br />

hand.<br />

➜ Disconnect the<br />

speedo cable. Loosen<br />

the Pinch Bolt on the<br />

right side fork guide.<br />

Remove the split pin<br />

from the front axle using<br />

pliers and remove<br />

the axle nut along with<br />

the washer. Gently<br />

tap the axle Push out<br />

the front spindle. Put<br />

the nut back on the<br />

spindle along with the<br />

washer to avoid them<br />

getting misplaced on<br />

the ground.<br />

➜ Shake the wheel<br />

loose and pull it<br />

towards the left side.<br />

Tilt the bike to the<br />

right side and remove<br />

the wheel along with<br />

the speedo drive and<br />

the Right side spacer.<br />

take out the speedo<br />

drive and the bush on<br />

the right hand side.<br />

➜ After the puncture<br />

is repaired and the<br />

tyre set back on the<br />

rim. Place the speedo<br />

drive bush in position<br />

and place the speeedo<br />

drive on it.<br />

➜ Tilt the bike to the<br />

right side again and<br />

insert the front wheel<br />

back along with the<br />

speedo drive and RH<br />

spacer between the<br />

front fork ends. Ensure<br />

the speedo drive is<br />

placed properly such<br />

that the cable can be<br />

connected without<br />

any difficulty.Ensure<br />

that the disc is placed<br />

exactly between the<br />

disc pads.<br />

➜ Caution: Dont<br />

press the front brake<br />

lever at all during this<br />

operation.<br />

➜ Insert and gently<br />

tap the front axle till<br />

it fits snugly. Refit the<br />

washer and tighten<br />

the axle nut. Tighten<br />

the pinch nut on the<br />

fork gyide. replace<br />

the split pin with a<br />

new one. Rotate the<br />

tyre to check for free<br />

movememt. Check<br />

for any rubbing sound<br />

of tyre or disc plate<br />

rubbing.Connect the<br />

speedo cable to the<br />

speedo drive. Press<br />

brake lever 3 - 4<br />

times to check front<br />

brake working. Take a<br />

short ride to check for<br />

wobble.<br />

20


DIY<br />

➜ Keep the vehicle on<br />

main Stand and ensure<br />

the rear tyre is off the<br />

ground. Rotate the tyre<br />

and check tyre surface<br />

for metal burrs, nails<br />

or other objects<br />

embedded which<br />

may have caused the<br />

puncture. be careful<br />

while inspecting with<br />

hand.<br />

➜ Remove the split<br />

pin from the rear<br />

axle using pliers and<br />

remove rear spindle<br />

nut. Push out the rear<br />

spindle along and remove<br />

the rear spindle<br />

along with cam<br />

adjusters, distance<br />

washer and spacer.<br />

Put the nut back on<br />

the spindle along with<br />

these to avoid them<br />

getting misplaced on<br />

the ground.<br />

➜ Shake the wheel<br />

loose and pull it towards<br />

the left side. Tilt<br />

the bike to the right<br />

side and remove the<br />

wheel assembly.<br />

➜ After the puncture<br />

is repaired and the<br />

tyre set back on the<br />

rim. Tilt the bike to<br />

the right side again<br />

and fit the rear wheel<br />

back. Ensure that the<br />

sprocket bush rubber<br />

slots are positioned<br />

into the sprocket drum<br />

lugs.<br />

➜ Once wheel is<br />

placed with the bush<br />

rubber slots well<br />

placed inside the drum<br />

lugs. Place the collar<br />

into the rear wheel<br />

seal. Insert spacer and<br />

the chain adjuster cam<br />

along with the Axle/<br />

spindle.<br />

➜ Adjust the two<br />

chain adjuster cams to<br />

have same number of<br />

notches on both sides.<br />

Tighten the spindle<br />

nut and lock it with a<br />

new split pin.Check<br />

the chain for optimum<br />

tightness/slack. Rotate<br />

the wheel for free<br />

movement and check<br />

rear brake for tightness<br />

and locking. Once<br />

done ride the bike for<br />

a few metres to check<br />

if no wobble is there<br />

in wheel. Now you are<br />

ready to go.<br />

21


keep riding<br />

Following rides were organised all over the country under the Keep Riding initiative<br />

started by <strong>Royal</strong> <strong>Enfield</strong> to encourage customers to ride out on their motorcycles<br />

Bikaner <br />

Ten riders under the guidance of Dhanna<br />

Lal, rode out from Bikaner and traversed<br />

across some rural patches and dirt roads<br />

through the adjoining small hamlets, rode<br />

through the desert landscape and around<br />

evening time returned back to Bikaner.<br />

During the ride they also had to spend<br />

some time at the local mechanics getting<br />

some motorcycles fixed. The customers<br />

on getting to work on the motorcycle realised<br />

that this often creates a unique bond<br />

and understanding of the machine as you<br />

get to see it closely and spot the details<br />

too while getting a hands on knowledge<br />

transfer of the intricacies. Covering over<br />

200 Kms this ride was definitely going to<br />

be etched in the memories of the riders for<br />

years to come.<br />

Ambala – Jaipur <br />

The <strong>Royal</strong> Bikerz club from Ambala<br />

Cantt following the route Ambala-Mohri-<br />

Pipli-Panipat-Murthal-Delhi-Gurgaon-<br />

Dharuhera-Behror-Jaipur for their<br />

recent ride. Their ride started on a cold<br />

chilly morning and headed towards Delhi<br />

with more and more riders joining in<br />

from Mohri and Pipli till Panipat, During<br />

this ride they also met Mr. Vijay Singh<br />

of Rajputana Custom Bikes. His Great<br />

ancestral house was located opposite the<br />

Chief Minister’s house and a portion of<br />

it had been converted into a workshop<br />

for motorcycle customization. It is here<br />

that he built custom <strong>Royal</strong> <strong>Enfield</strong> Bikes.<br />

At Jaipur they also visited the acclaimed<br />

Amer fort and spent time there. Spread<br />

across 4 days they rode through chilly<br />

nights as well as unseasonal rains but<br />

enjoyed the ride thoroughly.<br />

22


keep riding<br />

Saputara <br />

Saputara traditionally is known for its calm<br />

and peaceful environment. People generally<br />

go there to get their dosage of peace and<br />

tranquility. And then one day, the sleepy<br />

little hill station in Gujarat woke up to the<br />

thump of 20 bullets. And life was never the<br />

same again. It all started when 21 riders<br />

came together at the <strong>Royal</strong> Riders showroom<br />

at Ahmedabad on the cold wintery<br />

morning of 21st January <strong>2011</strong>. This was<br />

their first ride of <strong>2011</strong> and they all had gathered<br />

with their riding gear, gloves, winter<br />

clothing, etc in place and after a hot cup of<br />

tea (or was it many cups) the thump began<br />

to stir up the souls of sleeping ‘Amdavadis’.<br />

Getting on the old national highway to<br />

Vadodara, they made the 1st stop for breakfast<br />

at Anand. Some took a rather light<br />

breakfast while others decided to fill their<br />

stomachs to their limits. Being a long ride,<br />

some people also joined from Vadodara<br />

and Bharuch. Once the whole group was<br />

in place and about 200 kms already under<br />

the belt, they stopped for lunch and deeply<br />

appreciated the inventors of foam based<br />

sofas. Bums rested stomachs and fuel tanks<br />

refilled and it was time to begin the 3rd section<br />

of the ride. This section was the most<br />

fun filled one with broken roads, winding<br />

twisties and low visibility. Overall a great<br />

experience this ride would be one which all<br />

the riders would cherish for the entire year.<br />

Tikarpada <br />

Ten Machines and 17 riders including the<br />

<strong>Royal</strong> <strong>Enfield</strong> service team rode to Tikarpada<br />

(Satkosia Tiger Reserve in Orissa).<br />

The permission for riding inside to forest<br />

was acquired after much efforts from the<br />

<strong>Royal</strong> <strong>Enfield</strong> staff. The journey started at<br />

5’o clock from kolkata and covered 600 km<br />

to the destination. The riders did find some<br />

difficulty at the fag end of the trip as they<br />

could not locate the place due to heavy fog<br />

and had to rest in the middle of Jungle in<br />

Tiger Reserve Core area till morning,<br />

Tughlakhabad <br />

Three Riders from Murthal taking inspiration<br />

from their <strong>Royal</strong> <strong>Enfield</strong> friends took<br />

up this trip and started off from Murthal<br />

one winter morning. They rode northwards<br />

towards Ambala and maintained a moderate<br />

pace crossing into Chandigarh, taking<br />

fuel and food breaks enroute. After Roopnagar<br />

the climb started as they ascended<br />

the hills till they reached Bilaspur. Calling<br />

it a day at Bhuntar they woke up the next<br />

day morning and rode to Kasol, exploring<br />

the hilly regions around that place. After<br />

visiting the famed Manikaran Sahib Gurdwara<br />

the next day they rode back towards<br />

Chandigarh. The last day saw them start<br />

late in the day, not wanting to get back into<br />

city life but the riders eventually rolled<br />

back home later in the day. The riders were<br />

thankful to “South Delhi Motorcylyes” who<br />

were instrumental in keeping the bikes<br />

trouble free so that they could enjoy their<br />

ride to the fullest.<br />

Ranthambore <br />

As part of the Log Out programme <strong>Royal</strong><br />

<strong>Enfield</strong> riders and friends from Gurgaon<br />

rode down to Ranthambore. A small group<br />

of bikers, they called themselves the ‘Nomads’<br />

and despite setting off early at 5:30<br />

in the morning had to counter traffic enroute.<br />

Stopping at roadside dhabas to try<br />

out the local delicious parathas and meals,<br />

the riders just took off their urban diet<br />

conscious garb as they feasted on the local<br />

delicacies. At Ranthambore besides watching<br />

the magnificent fort and its huge walls,<br />

they also had their share of wildlife; not to<br />

forget a tete-e-tete with the mighty Tiger.<br />

Guided by Anil Goyal and Arpit Bansal,<br />

the riders understood the real meaning of<br />

the philosophy of ‘leave home’ on this ride<br />

and came back tired but extremely happy<br />

and satisfied.<br />

23


ider profile<br />

Marina Beach<br />

Riding in the ghats<br />

Somewhere in Karnataka<br />

The <strong>Enfield</strong> Family<br />

Fan club<br />

t e x t & p h o t o g r a p h s : d i a n n e sr e e n i va s<br />

We call ourselves the <strong>Enfield</strong><br />

family. We hail from the<br />

UK but our association<br />

with <strong>Royal</strong> <strong>Enfield</strong> began<br />

right here in India. So how did this unique<br />

relationship begin? It began almost twenty<br />

years ago when my daughter Zoe was the<br />

first person to buy a 350 cc Bullet. We all<br />

watched and admired her confidence riding<br />

around Goa, we all followed on Scooters<br />

and small 125 bikes until three years later I<br />

thought to myself if my daughter could do it,<br />

so could I. Thus, I purchased a second hand<br />

350 cc Bullet and suddenly the whole of India<br />

was opened to us. My other daughter<br />

Tanya was next a few years later and after<br />

that we started touring together out of the<br />

Goa.<br />

In 2002 we saw advertisements in the<br />

newspapers/magazines for the newly<br />

launched ‘Thunderbird’. And so one fine<br />

morning my daughter Tanya, her husband<br />

Howard, me and my husband walked into<br />

the main <strong>Royal</strong> <strong>Enfield</strong> dealer in Margao,<br />

Goa and announced that we wanted FOUR<br />

Thunderbirds all in different colours in a<br />

week’s time. You can imagine the amazement<br />

and confusion this must have caused,<br />

no one in the history of that showroom had<br />

24<br />

Enroute to Agra<br />

just walked in like this before and said give<br />

me one of each colour, pointing out at any<br />

bike. However, one week later, as promised,<br />

we all got on our brand new bikes and started<br />

touring in earnest. Two years after that my<br />

son Warren came to India for his first holiday<br />

and was immediately hooked. He too<br />

purchased a Thunderbird and toured with<br />

us, loving it as much as we do. I guess we really<br />

owe it all to Zoe. If she had not bought<br />

the first <strong>Enfield</strong> we may still have been pottering<br />

around Goa on scooters.<br />

Our association with <strong>Royal</strong> <strong>Enfield</strong> went<br />

beyond the bikes when we attended the<br />

<strong>Royal</strong> <strong>Enfield</strong> Rider Mania in Goa in 2009<br />

November. We saw how much fun we could<br />

have in the company of all <strong>Enfield</strong> lovers. We<br />

again came to Rider Mania 2010 and met<br />

more of the people behind these machines. It<br />

was during this that we also thought of visiting<br />

the <strong>Royal</strong> <strong>Enfield</strong> factory in Chennai.<br />

We started off on our trans-India tour<br />

this year somewhere around February had<br />

decided to make a visit to the <strong>Royal</strong> <strong>Enfield</strong><br />

factory in Chennai during our trip, travelling<br />

there from Goa on our bikes of course.<br />

Sadly Zoe was not able to join us on this trip,<br />

but we are sure she would definitely join us<br />

the next time we undertake another such adventure.<br />

On the way to Chennai we stopped<br />

at Hampi, where we met up with friends<br />

who run a restaurant in the middle of the<br />

At the Factory<br />

Bazaar, we have known them for many years<br />

and they always make us welcome. Two<br />

days later, riding about 350 kms a day, we<br />

reached Chennai, found a comfortable hotel<br />

in the middle of the city, relaxed for the<br />

evening with good food and a few beers eagerly<br />

discussing our forthcoming trip to the<br />

<strong>Royal</strong> <strong>Enfield</strong> Factory.<br />

We arrived at the Factory in the morning<br />

and were welcomed by the staff from the<br />

Marketing group and were shown around<br />

all the workshops and were able to watch the<br />

bikes being spray painted, assembled and<br />

lastly tested. We enjoyed every minute of it<br />

and left even more determined to “Keep on<br />

Riding”. We left Chennai with regret as we<br />

all fell in love with the City and the friendly,<br />

helpful people we met and want to do the<br />

trip again but next time with Zoe.<br />

On the way home we stopped off at Pondicherry,<br />

Mysore and Kerala, meeting up<br />

along the way with friends we had met on<br />

previous trips. This tour was for 16 days but<br />

we felt that it was over far too quick. We have<br />

now started planning several trips in 2012<br />

but have to travel home very soon to the<br />

U.K. So all our bikes are serviced, greased<br />

and locked in my apartment until next November<br />

– my sitting room literally looks like<br />

the local <strong>Enfield</strong> garage. So now in the UK I<br />

shall spend a summer season working hard<br />

in my Ice Cream Parlour and counting the<br />

days for my return to India.


iding tip<br />

Water<br />

Crossing<br />

All the brave adventurers<br />

who have dared to head<br />

out to the Himalayas,<br />

Ladakh region in particular<br />

on their trusted<br />

steeds have often kept<br />

in mind 3 major perils of the region namely<br />

dropping temperatures, altitude sickness<br />

and water crossings. Good clothing<br />

and diamox can get you through the first 2<br />

but there is no aid you can call upon to get<br />

over the water crossing part. Each one has<br />

to ride his own bike.<br />

A water crossing has the ability to<br />

shrink the scenery to itself and they always<br />

seem to look better after you have<br />

crossed them. When travelling in a group<br />

they bring out cameras faster than anything<br />

else on the road. Even experienced<br />

and confident riders pay more attention to<br />

this particular aspect of the terrain.<br />

There are many different kinds of water<br />

crossings some flowing into your path<br />

some away from you some perpendicular<br />

and ever other unimaginable angle. There<br />

are some that make a huge splash and a<br />

lot of noise and some that flow silently<br />

without drama. Sometimes you have no<br />

idea what lurks underneath and sometimes<br />

its visible on the surface.<br />

Its a very simple technique really get<br />

in at a manageable speed in a low gear<br />

and medium revs with the clutch let out.<br />

Before getting into the water establish<br />

a firm stance on the bike (either sitting<br />

or standing) and look where you want to<br />

go. (not just 2” ahead of the tyre) take the<br />

crossing with a bit of acceleration so your<br />

front wheel is light. This will enable you<br />

climb easier over obstacles and give you a<br />

bit more clearance. Honestly its as easy as<br />

that. Always stay calm and make sure that<br />

your actions are from your thinking and<br />

not from a panic reaction.<br />

Some basic rules to follow<br />

● Take your time to study the crossing<br />

and dont be lazy<br />

● Keeping your shoes dry is not the ultimate<br />

aim.<br />

● Its better to wait (dry) before the crossing<br />

and watch other people cross than<br />

to wait on the other side while you dry<br />

yourself.<br />

● When in doubt choose the lower gear.<br />

● If you do get stuck try smarter not harder.<br />

Take your time dont panic<br />

● Pay special attention not to allow the<br />

engine to stall.<br />

● Point into the flow<br />

● Don’t be afraid to get wet<br />

● Have a plan but be ready to improvise<br />

● If riding in a group go one at a time<br />

Avoid<br />

● Going in too fast<br />

● Taking your feet off the footrest<br />

● Stalling the engine/motion<br />

● Panic<br />

● Slipping the clutch<br />

● Too much rpm<br />

● Holding too hard on the handle bars<br />

In case you don’t get it right the first time,<br />

no problem. The worst thing is that you<br />

fall and stall. I’m sure each of us will figure<br />

out how to handle a fall. In case the<br />

bike stalls when the silencer or air filter<br />

was below the water level or we suspect<br />

that the engine has taken in water do not<br />

attempt to restart the engine. Once on dry<br />

ground remove the spark plug dry it and<br />

give the engine a few good kicks till you no<br />

longer see it throw out water. you can use<br />

the electric start to crank the engine as<br />

well. You are good to go now but remember<br />

to change your oil and clean your carb<br />

at the next earliest opportunity<br />

Ride safe<br />

— Sachin Chavan<br />

25


FLASH BACK<br />

<strong>Royal</strong> <strong>Enfield</strong> Diesels<br />

With the rise in fuel prices a lot of automobile<br />

manufacturers are turning towards<br />

diesel as an alternative fuel. This is something<br />

we had touched years ago when we<br />

made the motorcycle with the world’s lowest<br />

running costs. Here is a look into these<br />

‘oil burners’ of the era gone by:<br />

<strong>Royal</strong> <strong>Enfield</strong> Taurus: The Taurus was<br />

largely regarded as the diesel version of the<br />

legendary Bullet. It saw light of day around<br />

the end of the 1980’s and was launched into<br />

the market early 1990 as a workhorse. Powered<br />

by a 325 cc Greaves Lombardini diesel<br />

engine producing a measly 6.5 BHP but a<br />

good 15 NM of Torque at just 2500 RPM,<br />

this bike was better known for its unique<br />

range. Claiming a mileage of 70 KMPL and<br />

a Fuel tank containing 14 Litres upwards, a<br />

full tank would easily take you across 1000<br />

kms without worrying about a fuel stop. It<br />

did end up serving as an agricultural contraption<br />

in many places, including perhaps<br />

doubling up as a water pump. One of the<br />

rare diesel motorcycles manufactured the<br />

world over this definitely was one rare piece<br />

of machinery. Being a versatile motorcycle<br />

it came with a range of attachments and<br />

luggage carrying options. Having a split<br />

seat option also this was often operated as a<br />

single-seater with luggage taking up space<br />

where the pillion would sit.<br />

26


<strong>Royal</strong> <strong>Enfield</strong> Robin: At almost the<br />

same time in the UK, Ernie Dorsett, who<br />

had done private conversions of Matchless<br />

motorcycles to diesel, got in touch<br />

with Redbreast (Blixworth, Northamptonshire),<br />

the UK importer of the Japanese<br />

Fuji Robin diesel engine. A deal was<br />

reached with Redbreast to provide engines<br />

and Banavar Products (at that time<br />

the importer of <strong>Royal</strong> <strong>Enfield</strong>s) to provide<br />

a rolling chassis. The <strong>Enfield</strong> Robin<br />

D-R 400D was powered by an all-alloy<br />

air-cooled Fuji Robin single cylinder engine<br />

of 412cc of displacement. It put out<br />

8.5hp@3600rpm. It had a kickstarter but<br />

was also equipped an electric starter, allegedly<br />

being the first "Production <strong>Royal</strong><br />

<strong>Enfield</strong>" to have electric start. The Robin<br />

finally went for sale in 1993 at 4,500<br />

pounds, almost double of what the Bullet<br />

350 retailed for at the time in the UK.<br />

High cost, lack of performance and the<br />

unfamiliar look of the engine have been<br />

cited by some as reasons for low sales for<br />

the model. Several dealers in the UK, Germany<br />

and other places undertook "private<br />

conversions" of various scales, some doing<br />

one-off bikes per request others attempting<br />

a more regular production.<br />

With the cost of Petrol still rising and<br />

diesel vehicles getting popular day by day,<br />

who knows maybe <strong>Royal</strong> <strong>Enfield</strong> shall<br />

again come out with another of its legendary<br />

diesel engine contraptions combining<br />

fuel efficiency, solid torque and the rugged<br />

built in one easy to operate package.<br />

27


world tour<br />

Loading onto a ship<br />

The <strong>Royal</strong> Heros<br />

<strong>Royal</strong> Way Round<br />

Four adventurous young men from the steel city of Jamshedpur set out to go<br />

round the world in 1971 and successfully completed the adventure. This year<br />

they relived the memories of those days by getting back together to celebrate<br />

the occasion at the <strong>Royal</strong> <strong>Enfield</strong> Factory.<br />

Heaving through slush<br />

29th January 1971,<br />

Four young men working with the Tata’s set<br />

out on 2 <strong>Royal</strong> <strong>Enfield</strong> Bullet Motorcycles<br />

from Jamshedpur with just about 100 dollars<br />

in their pockets but tons of grit, and a<br />

spirit of adventure; something they credit<br />

their motorcycles to have cultivated in them.<br />

These gentlemen were Mr Subhash Sharma,<br />

Mr Ashok Kher, Mr Sampuran Singh and Mr<br />

Manmohan Singh. Their journey took them<br />

across 52 countries and 1,60,000 Kms. In the<br />

course of this journey they got financial as<br />

well as other assistance from people whom<br />

they kept meeting and thus managed the<br />

finances for this adventure. Their trustworthy<br />

motorcycles took them across Deserts,<br />

the Savannah, Slushy tracks, across small<br />

streams, and including some parts of the<br />

Grand Canyon. The riders rode through hot<br />

blistering summers and snowy chilly winters<br />

as they traversed the continents on their<br />

thumping juggernauts. At places where they<br />

couldn’t ride they transported their bikes by<br />

Ship, or on off road trucks or boats but never<br />

28<br />

Crossing the Equator<br />

even once turned back.<br />

The Journey took them from Jamshedpur<br />

to Delhi and then Mumbai, crossing over<br />

the Arabian Sea into Iran, Turkey, Syria,<br />

Lebanon, Egypt, Sudan, Ethiopia, Kenya,<br />

Uganda, Congo, Cameron, Nigeria, Algeria,<br />

Morocco, Spain, France, Italy, Switzerland,<br />

Germany, England, Canada and finally the<br />

United States. Enroute they visited legendary<br />

cities, and monuments like the Giza<br />

pyramids, Roman coliseum, Eiffel tower,<br />

Niagara Falls and the Grand Canyon. The<br />

motorcycles had special racks welded on<br />

the rear stays on which they piled up their<br />

luggage and during certain legs of the run<br />

even carried a spare tyre and tubes tied behind<br />

the bike. Their epic journey ended on<br />

the 11th of June 1972 after which they got<br />

their motorcycles to <strong>Royal</strong> <strong>Enfield</strong> factory in<br />

Chennai. As a good will gesture <strong>Royal</strong> <strong>Enfield</strong><br />

refurbished their motorcycle and gave<br />

the bikes back to them back sparkling as new.<br />

To mark the 40th anniversary of their epic<br />

ride these gentlemen decided to get together;<br />

unfortunately one of them is no more so the<br />

At the Factory<br />

Well equipped riders<br />

Out of Africa<br />

3 got together and decided to come down to<br />

the <strong>Royal</strong> <strong>Enfield</strong> factory to see how much<br />

the birthplace of their epic motorcycles has<br />

changed since they visited last. They met the<br />

Management and Staff at the factory and<br />

took a look at the modern machines being<br />

made. They found the new Classic 500 to be<br />

very familiar to the bikes they had ridden, not<br />

having lost its traditional <strong>Royal</strong> <strong>Enfield</strong> style<br />

and mark.<br />

It is such men who set an example of ultimate<br />

adventure spirit by undertaking such an<br />

endeavour way back in the days when maps<br />

and navigational aids were not as advanced as<br />

they are today. It’s no surprise that their trip<br />

was called the World Odyssey, akin to <strong>Royal</strong><br />

<strong>Enfield</strong> tradition of naming the rides.


motorcycle roads<br />

Yercaud: Escape from<br />

Bangalore & Chennai<br />

A quick getaway from the hustle bustle of city life for Bangloreans and Chennites<br />

is to take a ‘trip’ to Yercaud, a hill station half a day’s ride away<br />

Yercaud in Tamil Nadu is perhaps<br />

one of the perfect getaway destinations<br />

from Chennai as well<br />

as from Bangalore. It is famous<br />

for its peaceful surroundings, the big lake in<br />

the center of the hamlet and the hills nearby<br />

which also serve as perfect trekking destinations.<br />

Besides the weather the other thing<br />

Yercaud is famous for are orchids and there<br />

is a dedicated Orchidarium run by the botanical<br />

society of India. As they say sometimes<br />

it’s the journey and not the destination<br />

that makes a trip worthwhile, getting<br />

to Yercaud from Chennai or Bangalore is<br />

also more or less same. The roads and the<br />

scenic places with their individual specialities<br />

make this journey memorable. A mix of<br />

national highways, state highways and meandering<br />

ghat roads full of twisties make<br />

the route a perfect combination of different<br />

driving scenarios. Riding on these roads<br />

scores a point more than driving as there is<br />

the added thrill of adventure.<br />

Starting from Chennai the road towards<br />

Yercaud goes out towards the western direction<br />

on the Chennai Bangalore highway<br />

or NH 4 towards Sriperumbudur, location<br />

of the Madras Motorsports legendary Race<br />

Track. After Sriperumbudur, the road widens<br />

up and encourages one to check the<br />

top speed of the motorcycle. However one<br />

must be cautious of the fast moving Chennai<br />

Bangalore buses and Big cars which<br />

often try to exercise control on this patch.<br />

The road then leads to the famous temple<br />

town of Kanchipuram the bastion of Godess<br />

Kamakshi. Cross Kanchi and the next big<br />

place to slow down your ride is Ranipet,<br />

once <strong>Royal</strong> <strong>Enfield</strong> had its manufacturing<br />

plant here where it assembled/manufactured<br />

the <strong>Enfield</strong> Fury, Explorer and Silver<br />

Plus motorcycles. Once across Ranipet, the<br />

road again beckons towards the yonder and<br />

the journey becomes pleasant. Lined with<br />

trees on both sides, and a medium boasting<br />

of seasonal flora the road often is a sight to<br />

reckon. Riding down this road one reaches<br />

the famous town of Ambur known for its<br />

Non-Veg Biryani and its leather industry.<br />

Good chance of picking up a pair of decent<br />

boots here and tank up with scrumptious<br />

biryani and chicken dishes. Once you cross<br />

Ambur you need to look out for a turn that<br />

takes you off this highway into the countryside.<br />

This place called Vaniyumbadi often<br />

does get missed out. Many people prefer to<br />

travel further down the highway to Salem<br />

and then climb into Yercaud but we chose to<br />

get off at Vaniyumbadi and move towards<br />

Harur. The Route from Bangalore also<br />

more or less joins here. It comes via Hosur,<br />

Krishnagiri and then into Vaniyumbadi.<br />

Once you cross Harur the temperature<br />

starts going down as you start seeing lush<br />

green hills in the distance and feel the cooler<br />

mountain air refresh your soul. A shot<br />

dash through some villages will take you<br />

through a winding state highway to Kuppanur.<br />

it’s here that the excitement begins<br />

as you start ascending the ghats and since<br />

there is hardly any traffic on this road one<br />

wouldn’t be startled by oncoming vehicles<br />

but it always pays to be alert. Climbing into<br />

the hills one can just take stops randomly<br />

anytime a small clearing is spotted from<br />

where the valley and the nearby hills make<br />

up for an amazing sight. The forests on your<br />

way up are also densely populated with<br />

bamboo, which sometimes provide a great<br />

sight contrasting with the other vegetation<br />

growing around.<br />

As you roll into Yercaud, the sight of<br />

the vast lake with numerous paddle boats<br />

bobbing up and down in the placid waters<br />

greets you. Yercaud also literally translates<br />

as “A lake surrounded by Forests” which it<br />

indeed is. There are numerous inexpensive<br />

places to stay around the lake which would<br />

suit every person’s budget. Alternatively<br />

you could also camp out in the open at Yercaud<br />

and enjoy some treks in and around<br />

the nearby mountains.<br />

Know an exotic location which is just a<br />

bike ride away from the hustle bustle of<br />

the city and would be best enjoyed on your<br />

faithful <strong>Royal</strong> <strong>Enfield</strong> motorcycle; write in<br />

to ppsathaye@royalenfield.com and let us<br />

know of the exotic location and the ride.<br />

29


REVIEWS<br />

Arai tour XD 3 / Tour X helmet review<br />

The XD 3 is a mix between a motocross and a<br />

street helmet and it is a very functional design as<br />

I have discovered. I bought it primarily because<br />

of its ability to be used with a goggle and a visor;<br />

however I have been lazy and have used it primarily<br />

with the visor only.<br />

Part of buying an Arai is the education and<br />

insight that you get into helmets. After getting<br />

an Arai I realised that my other helmets are too<br />

loose and ill fitting. The Arai XD3 has the ability<br />

to be snug and fitting without being uncomfortable.<br />

I also love the ‘room’ around the ears and<br />

the ease with which the helmet accepts<br />

sunglasses/spectacles and speakers.<br />

In this helmet the extra room in front<br />

of the mouth and chin makes it easier to have a<br />

conversation without removing the helmet. The<br />

Camelbak bite valve also passes easier from under<br />

the helmet. The XD3 has a chin spoiler that can be<br />

pulled down to reduce noise but I haven’t noticed<br />

any difference. The extra room makes it more bearable<br />

in the summer but doesn’t penalise you much<br />

when it’s cold.<br />

Peripheral vision is good and in spite of the<br />

sharply raked design the visor is optically true.<br />

You can either lock the visor shut or keep it slightly<br />

★ ★ ★ ★<br />

open to reduce fogging. There is a pin lock visor<br />

and insert available and I would be trying that this<br />

year during the Himalayan Odyssey.<br />

The peak does a good job of taking the glare<br />

away and there is no sun in your eyes unless it’s<br />

really low on the horizon. Noise levels remain more<br />

of less the same so it’s not too much of a concern.<br />

I also found it a bit more difficult to turn my head<br />

at high speeds or strong winds and I suspect this<br />

resulted from the shape of the helmet.<br />

The XD3 has an emergency cheek pad release<br />

system which is basically two red tabs on the<br />

cheek pads. When these are pulled the<br />

pads come off making it much easier to<br />

remove the helmet. However, it goes<br />

without saying that only a trained paramedic<br />

should take the call about whether to remove the<br />

helmet or not. The ‘Double D’ ring fastening system<br />

is great and I prefer it over the usual buckle arrangement<br />

because it's more secure, comfortable<br />

and adjustable. And yes – it’s perfectly OK to put<br />

stickers and even repaint the helmet if you want.<br />

Overall this is a great helmet and if you can afford<br />

it then you should go for it. It is very practical<br />

for touring in India and nothing else perhaps even<br />

comes close. – Sachin Chavan<br />

Diadora<br />

Boulevard Boots:<br />

A colleague had ordered a pair of Diadora<br />

Boulevard boots for himself, but they<br />

turned out to be one size larger. I was<br />

looking out for a pair of boots and it<br />

seemed like a good idea to try these on. I<br />

usually wear a size 45 (Europe) and these<br />

shoes (also size 45) did fit me very well.<br />

They were a bit of a squeeze for my wide<br />

feet initially but a few days of riding and<br />

walking around with these boots sorted<br />

this out. They do not slip off as easily as<br />

kicking off a pair of sneakers, and require<br />

me to gingerly take them off using my<br />

hands. Once on they fit snug and comfortable<br />

too.<br />

Diadora was a brand I had not heard of<br />

earlier, but I am certainly impressed with<br />

the levels of comfort these boots offer.<br />

I did have one niggle where I noticed a<br />

small gap between the body of the shoes<br />

and the sole. A spot of glue was used in<br />

time to arrest any further separation. I<br />

★ ★ ★<br />

have not had the opportunity<br />

to test them<br />

in rain, but the boots<br />

have a waterproof lining which should<br />

hopefully keep water seeping inside.<br />

They also have a zipper and a double<br />

Velcro flap which should ensure that my<br />

socks are dry during water crossings.<br />

The shoes have enough flex in them and<br />

I have had absolutely no trouble shifting<br />

gears, even using the toe shifter or while<br />

using the rear brake pedal. Having spent<br />

a full day riding with these boots, on<br />

the highway, I feel these boots are very<br />

comfortable and do not induce fatigue.<br />

Definitely a good option for a buy if one<br />

is looking out for comfortable all weather<br />

riding boots. These are available at<br />

around $100 at most leading motorcycle<br />

gear selling websites. Customs and<br />

Shipping charges would also apply over<br />

and above that including them this still is<br />

quite a worthwhile piece of equipment.<br />

– D Ravi Kiran<br />

30


WEB WORLD<br />

<strong>Royal</strong> <strong>Enfield</strong>’s presence on social media is augmented by its presence on twitter too.<br />

The official twitter feed tweets about the upcoming rides along with various interesting<br />

trivia around this legendary marque. It also serves as a tool for most <strong>Royal</strong> <strong>Enfield</strong><br />

bikers out there to communicate with the company as well as with each other and seek<br />

help, guidance or just an opinion. Twitter also serves as a real-time live reporting tool as<br />

was used during some of the rides and Rider Mania. Twitter stream can be found here:<br />

www.twitter.com/royalenfield<br />

<strong>Royal</strong> <strong>Enfield</strong>’s presence on Facebook is through its official fan page on which <strong>Royal</strong><br />

<strong>Enfield</strong> shares interesting videos, images and other news information for <strong>Royal</strong> <strong>Enfield</strong><br />

aficionados all over the world. Contests are often held on Facebook with some<br />

interesting <strong>Royal</strong> <strong>Enfield</strong> merchandise up for grabs for the winners. The Facebook fan<br />

page can be found here:<br />

www.royalenfield.com/royalenfieldfans<br />

<strong>Royal</strong> <strong>Enfield</strong> Blogs are basically categorised<br />

into Life at <strong>Royal</strong> <strong>Enfield</strong> and<br />

Riding topics. The senior management<br />

at <strong>Royal</strong> <strong>Enfield</strong> (CEO and MD)<br />

have their own blogs through which<br />

they communicate their ideas and<br />

visions with the world but giving it a<br />

personal viewpoint and not through<br />

official communication channels.<br />

These Blogs not only have been read<br />

abundantly but each comment provides<br />

valuable feedback to the writer<br />

and to the organization indirectly.<br />

The <strong>Royal</strong> <strong>Enfield</strong> Blogs are accessible<br />

at the following url:<br />

http://www.royalenfield.com/<br />

RE_blog/index.asp<br />

31

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