Understanding Facebook Groups

Understanding
Facebook Groups
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What is a
group?

A type of Facebook page where people with
common cause or interest express their opinion.

What are the benefits of using
group?

1
Used to segment your audience

2
You have full control over the group

3
Generate qualified leads and drive traffic
to your website

4
Build brand awareness

5
Ability to contact group members
by email

Facebook Pages, Facebook Groups
Key Differences:

1. Discussion
Groups - more private,
you have the control
over who is allowed to
be a member
Pages - less private, can
only be restricted by
certain ages or locations

2. Personal interaction
Groups - extension of
your personal actions
and directly connected
to you (as the admin)
Pages - can create
content that comes from
the Page itself, not linked
to you personally

3. Specific topic creation
Groups – can’t use
applications nor
customize group
Pages – can host
applications and
customize group

4. Members
Groups – are limited to
no more than 5,000
members
Pages - no limit

5. Search engine indexing
Groups – not public so
search engine can’t
index them
Pages - indexable and
searchable by the search
engines

How to find groups on

There are a number of ways you can search for
groups on Facebook:
Click on the Groups
option from the left
pane

Click on the “search groups box” on the top right of the screen.

Enter a topic that you wish to search for.

In the search box at the top of your screen, type a name or
title that interests you and then click See More Results For at
the bottom of the list.

Tips on choosing groups to join

1
A Group that fits your needs

2
A Group with 150 members or more

3
An Active group

Tips on using
Group

Observe and listen, don’t try to hijack conversations.

Genuinely help or provide solutions.

Use it as a “branding tool for attracting potential customers” not as an overt promotional
or marketing tool.
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