Tel Aviv University, Recanati Gradu

CURRICULUM VITAE
VARDIT LANDSMAN-SCHWARTZ
landsman@post.tau.ac.il
ACADEMIC POSITION
2009 - Tel Aviv University, Recanati Graduate School of Business Administration, Faculty of
Management
Assistant Professor, Marketing Group
2006 - Erasmus University, Rotterdam, School of Economics, Department of Business
Economics
Post doc researcher and Assistant Professor, Marketing Group
EDUCATIONAL BACKROUND
2003- 2007 Tel-Aviv University, PhD in Marketing – Recanati Graduate School of Business
Administration, Faculty of Management
Supervisor: Prof. Moshe Givon
Research topic: Service Diffusion Augmented by Brand Choice
1999-2002 Tel Aviv University, MSc. Cum laude in Operations and Decision Research
Supervisor: Prof. Dov Samet
Thesis on applications of game theory on internet auctions: The Effect of Closing
Mechanisms on Minimum Initial Bids in Internet Auctions
1995-1998 Tel Aviv University, BA in Economics and Management
PAPARES
Landsman, Vardit and Moshe Givon (2010), “The Diffusion of a New Service:
Combining Service Consideration and Brand Choice.” Quantitative Marketing and
Economics, 8(1), 91-121
Landsman, Vardit and Stefan Stremersch (2011), “Multi-Homing in Two-Sided
Markets:An Empirical Inquiry in the Video Game Console Industry.” Journal of
Marketing, 75 (November), 39-54.
Nuno Camacho, Vardit Landsman, and Stefan Stremersch (2010), “The Connected
Patient.” In The Book on the Connected Customer: The Changing Nature of Consumer
and Business Markets, Routledge Academic (Taylor & Francis), ISBN: 9781848728370,
2010, Tilburg Lustrum.
UNDER REVIEW
Stremersch, Stefan, Vardit Landsman and Sriram Venkataraman (2010), "The
Relationship Between DTCA, Drug Requests and Prescriptions:Uncovering Variation
across Specialty and Space." Under fourth round revision for Marketing Science.
Work in
Progress
Landsman, Vardit and Stefan Stremersch (2011), “The integration of new brands in
consumers choice set” (under work)

Itai Ater and Vardit Landsman (2011), “The Role of Overage Payments in Shaping
Customers’ Choice among Three-Part Tariff Plans.” (under work)
Landsman, Vardit, Isabel Verniers, and Stefan Stremersch (2011), “The Successful
Launch and Diffusion of New Therapies.” (under work).
Binken, Jeroen, Stefan Stremersch and Vardit Landsman (2011), “Complementor Entry
in System Markets .” (under work).
GRANTS and AWARDS
• Israel Foundation Trustees (IFT), Young Scientists' Program, 2012
• Israeli Science Foundation (ISF), Grant, 2011-2012
• German-Israeli Foundation (GIF), Young Scientists' Program, 2011
• A first prize in the Annual Competition for Excellent Research in Marketing, granted
by the Dick Segal Research in Marketing Fund, 2007, for the study: "Service
Diffusion Augmented by Brand Choice"
PARTICIPATION AT INTERNATIONAL CONFERENCES
“Choosing the Right Plan? Asymmetric Biases in 3-part Tariff Plan Choices,” with I.
Ater, paper presented at the Marketing Science 2011, Rice University, Jones Graduate
School of Business, Houston, Texas, June 2011.
"Multi-Homing in Two-Sided Markets: An Empirical Inquiry," with S. Stremersch, paper
presented at the Marketing Science 2010,Faculty of Management, Economics and Social
Sciences, University of Cologne, Cologne, Germany, June 2010.
Where Do Patients Get What They Want? Heterogeneity in Prescription Response to
Patient Requests," with S. Stremersch, paper presented at the Marketing Science 2009,
Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan,
USA, June 2009.
"The role of Software sharing in indirect Network Effect Markets: Evidence on
Competing Video Game Consoles," with S. Stremersch, paper presented at the Marketing
Science 2009, Stephen M. Ross School of Business, University of Michigan, Ann Arbor,
Michigan, USA, June 2009.
"Service Diffusion Augmented by Brand Choice," with M. Givon, paper presented at the
Marketing Dynamics Conference 2007, Groningen University, The Netherlands, August
2007.
"Service Diffusion Augmented by Brand Choice," with M. Givon, paper presented at the
Marketing Science Conference INFORMS 2007, Singapore Management University,
Singapore, June 2007.
"Consumer Choices in One-stage vs. Two-Stage Markets," with M. Givon, paper
presented at the Marketing Science Conference INFORMS 2004, Erasmus University
Rotterdam (The Netherlands), June 2004.

INVITED SEMINAR PRESENTATIONS
"Service Diffusion Augmented by Brand Choice," with M.Givon, paper presented at
ErasmusUniversityRotterdam, The Netherlands, May 2006
HebrewUniversity, Jerusalem, Israel, March 2007
HaifaUniversity, Haifa, Israel, March 2007
Technion – Israel Institute of Technology, June 2007
"The role of Software sharing in indirect Network Effect Markets: Evidence on
Competing Video Game Consoles,"with S. Stremersch, paper presented at:
GroningenUniversity, The Netherlands, May 2008
"The Relationship between DTCA, Drug Requests and Prescriptions:Uncovering
Variation across Specialty and Space"
IDC, Israel, November 2009
The Leon Recanati Graduate School of Business Administration, Tel-Aviv
University, Israel 2010
Department of Retailing and Customer Management, Faculty of Management,
Economics and Social Science, University of Cologne, Germany, 2011
"The Role of Overage Payments in Shaping Customers’ Choice among Three-Part Tariff
Plans"
The Leon Recanati Graduate School of Business Administration, Tel-Aviv
University, Israel 2011
The Eitan Berglas School of Economics, Tel-Aviv University, Israel 2011
PROFESSIONAL ACTIVITIES
Ad-hoc Reviewer for the following journals:
• Marketing Science
• International Journal of Research in Marketing
ACADEMIC TEACHING EXPERIENCE
Customer Relationship Management
Marketing Management
Data Analysis in Marketing
Principles of Economics
Marketing strategy – seminar
Strategic Marketing – seminar
– Master Program in Business Economics
– MBA program
– MBA program
– BA program
– BA program
– Master Program in Business Economics
Teaching assistant in the following MBA and Executive MBA program courses:
Strategic Thinking and Models of Conflict
Data Analysis in Marketing
Customer Segmentation Research
Positioning Research
Conjoint Analysis – Product and Pricing Research
Customer Relationship Management

WORK EXPERIENCE
2001- 2004 Hapoalim Bank – Marketing and Strategy Department
Head of research and database marketing team
2000-2001 MAP Strategic Marketing Consulting
Consultant
1999-2000 Leumi Bank
Analyst in the equity department