Sao paulo 12112012.pptx - Open Innovation Seminar
Sao paulo 12112012.pptx - Open Innovation Seminar
Sao paulo 12112012.pptx - Open Innovation Seminar
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12/11/12 <br />
Curana: <br />
B"Lite : Mudguard of Curana <br />
Curana: innovaEon combined with <br />
industrial design in low-‐tech markets <br />
• <strong>Open</strong> innovaEon: <br />
– combina-on of internal and external knowledge <br />
• external design company <br />
• polymer extrusion manufacturer <br />
• Mold makers <br />
• Material suppliers <br />
• … <br />
– Lead-‐users (bicycle manufacturers) promised to buy <br />
B”Lite via an exclusive deal which is limited in -me <br />
(Batavus and Sparta) <br />
12/11/12 Wim Vanhaverbeke 13 <br />
Curana: Spectacular results <br />
Curana: <br />
a small company in transformaEon <br />
OEM > ODM > OSM > OBM <br />
Original <br />
Equipment <br />
Manufacturer <br />
Original <br />
Design <br />
Manufacturer <br />
Original Original <br />
Strategic Brand <br />
Management Management <br />
• price pressure • price sejng <br />
• technology driven • design driven <br />
• no added value • added value <br />
• vision driven • Image driven <br />
• proac-ve design • Reliability & <br />
solu-ons authen-city <br />
• Innova-ve • Market pull from <br />
customers <br />
12/11/12 Wim Vanhaverbeke 15 <br />
12/11/12 Wim Vanhaverbeke 17 <br />
How innovaEon is processed at Curana? <br />
Design <br />
Curana’s innova-on ecosystem <br />
Polymer <br />
extruder <br />
ExploraEon <br />
RealizaEon <br />
PromoEon <br />
Technical <br />
centers <br />
<strong>Open</strong> innova*on? <br />
Innova-on capability <br />
is in the network. <br />
Managing the network <br />
for innova-on <br />
Material <br />
suppliers,<br />
moldma-kers,<br />
etc <br />
Curana <br />
Steel and <br />
market <br />
knowledge <br />
Design <br />
offices <br />
Bicycle <br />
manufac-turers<br />
<br />
Exclusive deal with <br />
a customer for a <br />
par-cular accessory <br />
Does this always <br />
work? <br />
12/11/12 Wim Vanhaverbeke 18 <br />
3
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