Sao paulo 12112012.pptx - Open Innovation Seminar

12/11/12
MagIQ
Curana magIQ - Fidlock GmbH
Deutsch
A new standard to fix what you need where
HOME NEWS PRODUCTS APPLICATIONS COMPANY CONTACT
you need it on your bike
MagIQ
02/11/12 16:05
ApplicaEon: bags
Stadthelm / ABUS
Curana magIQ
Sammies by Samsonite
Salomon SAS
Porsche Design Sport /
Bag
Porsche Design Sport /
Boot
Fastener: SNAP
Application: Bike luggage system
Manufacturer: Curana
Product name: magIQ
With the magIQ system, Curana has
developed a solution for attaching items of
luggage and accessories to bicycles at the
place they are actually needed. The
innovative bike luggage system thereby offers
cyclists completely new possibilities for easy
attachment and detachment of panniers,
lights, air pumps, locks and flasks.
Innovation based on Fidlock technology
With product characteristics such as fast, secure attachment
and detachment in addition to simple one-hand operation,
the Fidlock SNAP fastener forms the core of the magIQ
system. It has allowed Curana to develop a completely new
and highly flexible "luggage concept" for bicycles that makes
for an improved biking experience – in keeping with Fidlock's
"Fun + Function" Principle.
Find more information at: www.curana.com
Secure attachment with a simple "snap"
OI is relevant
Application areas
http://www.fidlock.com/en/applications/curana-magiq.html
• Petrobras pumps crude oil from wells and produces
Fitting
The magIQ system from Curana allows you to secure
luggage and biking accessories to the bicycle with a quick Material/colour
"snap" – and to detach them again with ease. The clever
"luggage concept" is based on the Fidlock SNAP male fix Other features
and SNAP male retractable fastener as well as the Fidlock
SNAP female pull and SNAP female push, which are highly
secure and easy to use. Thanks to the proven Fidlock
when your products Principle that combines are a magnetic fastener commodi-es with a
Products
mechanical snap fastener, items of luggage practically
petro products (commodi-es)
• Product innova-on is not a value driver
• Effec-veness in oil well explora-on and extrac-on is
a major value driver
• Set up a collabora-ve innova-on ini-a-ve
(ecosystem) with Schlumberger and others to
advance their technology in order to find the best
wells earlier than compe*tors and to extract those
wells in ways not known today.
Page 1 of 2
Broadening open innovaEon
• Past
– NDP / NBD as applica-on of OI
– The firm is an innova-ng
company (only hi-­‐tech)
– One on one (inside out and
outside in)
– OI is not related to a business
model
– Manage individual rela-ons
• Future
– All value drivers can be a
reason to develop OI
– The firm should not be an
innovator, any company can be
an ins-gator of OI
– Involve a network of partners
in an ecosystem
– OI comes in indirectly through
OBM
– New role of ecosystem
orchestrator
– Need new management
processes to make a ecosystem
successful (N & S, 2010)
– Co-­‐innovator risk & technology
adop-on risk ( Adner, 2012)
3 examples
2. Embed OI always in a firm’s
strategy!
• Printed Pringles at P&G
• P&G wrote a public brief describing the technical problem to be solved
and sent it out worldwide. A professor in Bologna had inherited a bakery.
He had dabbled with the equipment and created an edible food dye that
could be printed on cakes and cookies. P&G licensed the IP from him and
launched Pringles Prints in eight months (compared to spending one year
just discussing IP with the large company). Within one year, the new
product grew P&G’s revenues 14%. (Larry Huston -­‐ P&G)
• Pringles’ sales total about $1.5 billion annually.
• 14% = $ 210 million
• P&Gs revenues 2011: $ 82.6 billion
• Pringles sold to Kellogg in 2012
4