Educational Resources - Cadbury World

2013
Educational Resources
and Talks • Key Stages 3, 4 & 5
Curriculum linked • Free preview visit • Optional talk
Professionally trained team • Group rates
With 22 years experience and more than 2000 school groups attending each year, Cadbury World has
become a valuable educational resource for students of all ages.
Educational talks can be arranged to complement your Cadbury World tour. They are available on any day
during term time from 10am until 3pm.
Talk topic content 2013
KS5 Business Studies Marketing
• The UK Confectionery Market
• Market Research and Analysis
• Marketing Planning
• Market Segmentation
KS5 People in Business
• Corporate Responsibility
• Ethical Business
• Recruitment and Selection
• Motivation and Leadership
• Career Development Planning
KS4 Business Studies Marketing
• Overview of the UK Confectionery Market
• Primary and Secondary Market Research
• The Marketing Mix
• Product Life Cycle
KS4 Investigating Business
• Business Ownership
• Business Activity and Competitors
• Business Aims and Objectives
• Functional Departments
• Shareholders and Stakeholder interest
KS3 & 4 Design & Food Technology
• New Product Development
• Production Methods
• Quality Assurance and Control
• HACCP
KS4 Leisure & Tourism Customer Service
• Overview of Cadbury World
• The different needs of customers
and how they are met
• How we provide Customer Service
• How we monitor Customer Service
• Benefits of Customer Service
KS4 Leisure & Tourism Marketing
• Overview of Cadbury World
• Primary and Secondary Market Research
• The Marketing Mix
• SWOT Analysis
KS4 ICT
• Electronic Communication
• Where ICT is used in Cadbury
• Process Control (CAM)
• Retailing
• Booking Systems
• Viral Marketing
KS3 & 4 Geography
• The interaction of factors
affecting location of industry
• Cadbury as a TNC
• The interaction of factors affecting
agricultural land use in a LEDC
(cocoa growing in Ghana)
• Fairtrade
KS4 Science
• An overview of Cadbury, products
and location of industry
• The function of the Science and Technology
department
• The role of a Sensory Evaluator (chocolate taster)
• Health and Safety in the workplace
Please see overleaf for
smaller group study sessions
for groups of 30 students
or less.
Talks have been specifically designed for KS3, 4 & 5.
If you have a group of 30 or more students and wish to book a talk, this can be arranged for an extra charge.
Talks are subject to availability and we advise that you book early as they tend to be booked up to three months in advance.
Term time
Group
Prices
£7.40 per pupil or £8.80 per pupil to include talk.
£9.75 per adult, 1 free teacher for every 10 paying pupils.
Please note that groups who don’t book in advance or who fall below 15 people will not qualify
for group benefits eg free places, meal vouchers and discounted admission, and standard admission
prices will apply.
Learning Outside the Classroom Quality Badge
Cadbury World was one of the first
organisations to be awarded the Quality Badge
and engages in an ongoing process to sustain
high quality learning outside the classroom.
Resources to complement your visit
Workbooks are available to download from cadburyworld.co.uk
suitable for KS3, 4 and 5. These should be downloaded and
photocopied before your visit to help add value to your students’
tour (please note that they are not available at Cadbury World).
Booking & risk assessment
information
For more information about all our educational resources
and facilities or to arrange a preview visit to carry out your
risk assessment, please call:
0844 880 7667
or email: cwe@mdlz.com
Your key choice for an educational visit

Your key choice for an educational visit
Please note
• We are not able to invoice you for your visit. Payment in full
is due on arrival and should be made by the teacher before the
group leaves the coach.
• Cadbury World is not a tour of the factory.
• For the comfort and safety of wheelchair users we recommend
that organisers notify the reservations office of the number
of wheelchairs expected in their group, and seek advice on
avoiding busy times.
• Concessions for adults accompanying school, college and
youth groups are given on the understanding that children are
fully supervised at all times on the Cadbury World site.
• We cannot guarantee the Packaging Plant will be working at
any particular time.
Study Sessions for smaller groups
KS4 & 5 only
• These sessions are for groups bringing less than 30 students.
• Sessions commence promptly at 11.15am finishing at 12.15pm.
• See calendar for the dates of the study sessions.
• There may be more than one school group in attendance in the session.
• The session will cover the bullet points listed on the table overleaf.
JANUARY
M T W T F S S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
FEBRUARY
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28
MARCH
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
APRIL
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
• An average visit lasts around three hours including refreshments
and shopping time. Please allow an extra hour for a talk.
• Adjacent to the first set of stairs and pushchair park there
is lift access to Cadabra and part of the Packaging Plant area.
• Assistance dogs are allowed in Cadbury World, except in the
Chocolate Making, Packaging Plant and Essence zones where a
dog-sitting service is available.
• A group is defined as 15 or more paying visitors.
• Groups larger than 60 people may be divided into smaller
groups in order to accommodate them in the exhibition at
timed intervals.
• One coach driver receives free admission and
one meal voucher.
• We cannot store packed lunches brought
into Cadbury World.
MAY
M T W T F S S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
SEPTEMBER
M T W T F S S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
KS5 - Business Studies:
Marketing
KS5 - Business Studies:
People In Business
KS4 - Business Studies:
Marketing
KS4 - Business Studies:
Investigating Business
KS4 - Design and
Food Technology
JUNE
M T W T F S S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
OCTOBER
M T W T F S S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
JULY
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
NOVEMBER
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
KS4 - ICT
KS4 - Leisure and Tourism:
Marketing
KS4 - Leisure and Tourism:
Customer Service
KS4 - Geography
KS4 - Science
AUGUST
M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
DECEMBER
M T W T F S S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
Facilities
• Free parking • Self service restaurant
• Disabled toilets • Excellent disabled and pushchair access
• Picnic and outdoor play area
• Packed lunches available - please ask for details when booking
How to find us
Please visit theaa.com or highways.gov.uk for specific directions, and
enter B30 1JR for correct sat nav directions.
Contact us
Call the reservations line seven days a week on: 0844 880 7667
or email: cwe@mdlz.com
Fax messages may be sent to: 0121 451 1366
For opening days and general information please ring
our reservations line or visit: cadburyworld.co.uk
Cadbury World is open on most days from 23rd January until
30th December 2013 inclusive. Reservations are essential, by phone/
fax only, to guarantee admission and secure group terms. For opening
days and general information please ring our reservations line or
visit cadburyworld.co.uk.
Cadbury World, Linden Road
Bournville, Birmingham B30 2LU
Details correct at time of going to press (September 2012). We reserve the right to vary exhibition content, opening hours and admission prices without prior notice, and refuse admission. All offers subject to availability.